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Industrials - Industrial - Pollution & Treatment Controls - NASDAQ - DK
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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2018 - Q3
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Executives

Robert Blum - Lytham Partners Sune Mathiesen - Chief Executive Officer.

Analysts

Aaron Spychalla - Craig-Hallum Roger Liddell - Clear Harbor Asset Management John Anderson - KTG Timothy Chatard - Quantum Capital Management Andy Preikschat - Edgebrook Partners.

Operator

Good day ladies and gentlemen, and welcome to LiqTech International Third Quarter Fiscal Year 2018 Financial Results Conference Call. All participants will be in listen-only mode. [Operator Instructions] After today's presentation, there will be an opportunity to ask questions. [Operator Instructions] Please note that this event is being recorded.

At this time, I would now like to turn the conference over to Robert Blum of Lytham Partners. Please go ahead sir..

Robert Blum

Thank you so much [indiscernible], and good morning everyone and thank you for joining us today to discuss LiqTech International's third quarter 2018 financial results. I'm Robert Blum of Lytham Partners, and I'll be your moderator for today's call. Joining us on today's call from the company is Sune Mathiesen, CEO of the company.

Before I turn the call over to Sune, let me remind listeners that the following conference call, there will be an opened Q&A session.

You should also note that a replay of this call will be available shortly following the conclusion of the live call and then a transcript of the call will be available on the Investor Relations section of the company's website shortly thereafter. Before we begin with prepared remarks, we submit for the record the following statements.

This conference call may contain forward-looking statements. Although forward-looking statements reflect a good faith and judgment of management's, forward-looking statements are inherently subject to known and unknown risks and uncertainties that may cause actual results to be materially different from those discussed during the conference call.

The company therefore urges all listeners to carefully review and consider the various disclosures made in the reports filed with the Securities and Exchange Commission, including risk factors that attempt to advise interested parties of the risks that may affect our business, financial conditions and the sales of operations and cash flows.

If one or more of these risks or uncertainties materialize or if the underlying assumptions proven correct, the company's actual results may vary materially from those expected or projected.

The company therefore urges all listeners not to place undue reliance on these forward-looking statements, which speaks only as of this date and the date of the release and conference call.

The company assumes no obligation to update any forward-looking statements in order to reflect any events or circumstances that may arise after the date of this release and conference call. Now I'd like to turn the call over to Sune Mathiesen, CEO of LiqTech International. Sune, pleased proceed..

Sune Mathiesen

Thank you very much Robert, and good day to all of you. Thank you very much for joining us today to discuss our third quarter results and the outlook for our business. Since we had a conference call just a few weeks ago, I’ll keep my prepared remarks brief and try to leave room for as many questions as possible.

As you can see from the press release, we made tremendous progress during the quarter. And let me start by highlighting a few of the key accomplishments. First, even though early stages, we continue to see an increase in interest for our standardized systems for the marine industry.

Our sales pipeline is growing day-by-day, and now we also see the first significant orders. We now have more than 50 confirmed orders for delivery in 2019. This is a very steep range. And the current activity in the market leads us to believe that we’ll book further significant orders before the end of the year.

Second, we signed a new framework agreement with one of the world's largest global manufacturers to develop a new product for the treatment of Marine Scrubber Wastewater. The new product will offer marine vessels guaranteed compliance with the IMO 2020 regulations, while providing attractive returns on capital and operating expenses.

We expect to deliver a significant number of systems in 2019, under this new framework agreement. Based on the delivery of certain orders from our backlog, during the first quarter of 2019, we expect a record first quarter.

We also expect to be profitable as we drive efficiencies in our operations and benefits from the higher gross margins we carry for our standardized filtration systems.

Based on our current discussions with customers and the expected range in our backlog in the coming quarters, we have also placed an order for new furnaces used in the manufacturing of our silicon carbide membranes. Furnaces are expected to be delivered in the second half of 2019. And once installed, they will double our manufacturing capacity.

Overall, we had a strong operational quarter. We believe that we ideally positioned to capitalize on IMO 2020 with a superior product offering, which provides an attractive return on investments compared to purchasing lower sulphur fuel. We have been building a strong market position over the past, more than four years.

We have signed key partnership agreements with the industry's leading scrubber manufacturers, and we have a very good reputation amongst the vessel owners. We have made continuous improvements to our products in terms of performance and costs and we believe that we can use our first mover advantage to stay ahead of any potential competition.

Let me also touch on a couple of other initiatives we are focused on to further leverage our emerging leadership position in the marine industry. It is becoming clear to us that we are becoming a trusted partner in the marine industry. We have very good relationship with manufacturers on the supply side as well as vessel owners.

We and others believe that the marine industry is moving towards a zero-emissions industry. And LiqTech are now being looked to buy these parties to help solve other issues that they may encounter. We are in the process of developing several new products for the marine industry.

These new products will complement our current product offering and will further establish our emerging position within the marine industry. I look forward to keeping you informed on the development of these new products in the coming quarters.

I am frequently asked about our ability to meet the current range in demand with our working capital position. We have positioned ourselves as efficiently as possible from a working capital prospectus. Systems manufacturing has now been completely outsourced and we have negotiated better terms with our key suppliers.

This provides us with the good cash flow profile in our system orders. Even though our headcount has increased due to the ramp in our business, I'm pleased to report that our current cash balance today is higher than the cash position we've reported on September 30.

Before we turn the call over to your questions, let me also provide a bit of an update on our anticipated communication with you over the coming quarters and a few other IR updates. At the current time, we will look to provide investors with an update on the traction we are achieving sometime between our quarterly conference calls.

We will not issue a press release on every new order we receive, but we'll instead look to provide a bit of a recap, sometimes throughout the call. Knowing that we have a year-end approaching and likely won't conduct a conference call again until sometime in March, we felt this was important to keep you up-to-date.

Also, we planned on hosting two Investor Days during 2019. We expect to have further details on these events in the next few months. We want to thank every one of you for your continued support of LiqTech. We have great products. We have tremendous partners, and importantly, a very good reputation in the market.

2019 is setting off to be a tremendous year for us with the backlog that continues to build every single day. And with that said, let me now turn the call over to any questions you might have.

Operator, please?.

Operator

Thank you, Mr. Mathiesen. We will now begin the question-and-answer session. [Operator Instructions] And your first question today will be from Eric Stine of Craig-Hallum. Please go ahead..

Aaron Spychalla

Yes. Hi. It's Aaron Spychalla on for Eric Stine. Thanks for taking the questions, Sune..

Sune Mathiesen

No problem, Aaron. Good morning..

Aaron Spychalla

Good morning. Maybe first from me on the 50 orders. Great to hear that.

Can you maybe just square that up versus the kind of 130 minimum that you've been expecting or thinking you could get from the first two agreements? And then I know the product with the third OEM isn't supposed to come to market till kind of early 2019, but you talked about expectations a little bit.

Can you just discuss how that order book might be shaping up or kind of little more granularity on what's your thoughts are for 2019 with that OEM?.

Sune Mathiesen

Yes, first of all, we are very pleased to see that the great activity that we have seen over the last couple of quarters is now turning into orders for delivery in 2019. It's great that we now have more than 50 systems, confirmed orders for more than 50 systems for delivery in 2019.

And in addition to that we have the framework agreement that we announced on October 1st this year. The 50 plus systems comes from the framework agreement that we announced in the spring. And they also come from other customers just ordering products. So it's basically mixture between that..

Aaron Spychalla

Okay. And then on the capacity you've kind of talked about doubling that [Technical difficulty] cost of these new furnaces. And then I know you've talked about your working capital, how it's structured. I know in the past you had mentioned you get cash -- some of the cash upfront on these orders.

Can you just kind of walk us through that, your comfort level with that, as you're putting this CapEx through?.

Sune Mathiesen

Yes, it's correct that we have a good cash flow profile in all of our marine orders. We collect a substantial payment on order, and then we have progress payments as the order progresses. We collect the majority of the amount before shipment and then we have a small proportion remaining that we collect after commissioning the system.

As we put in the press release and as discussed in my prepared remarks, we have now put furnaces on order to double our capacity, and we expect to receive those furnaces in the fourth quarter next year and that will double our capacity. The cost is around $2.5 million in total..

Aaron Spychalla

All right. Thanks for that.

And then, I think you talked about it on the last call, but can you just talk about your current thoughts on the deadline holding, and kind of what you're hearing most recently regarding any penalties for noncompliance?.

Sune Mathiesen

There is no change. So it looks like IMO 2020 will be strictly enforced. We know that they have put control system in place. So inspector will be called onboard ships when they come into a major harbor. They will inspect whether or not you have the scrubber installed.

If you have a scrubber installed, you'll be allowed to carry the heavy fuel that we use today. If you do not have a scrubber installed, they have also implemented a carriage bank for heavy fuel and it means that if you are carrying heavy fuel with no scrubber installed, you will receive a fine. So it looks like this will be strictly enforced..

Aaron Spychalla

And then maybe last, we've been hearing more about the opportunity post the IMO 2020 deadline.

Can you just kind of talk about how and maybe for how long you're starting to see that play out?.

Sune Mathiesen

Yes, analysts following the industry are expecting to see a continuous ramp, which means that a significant ramp in 2019, and even greater ramp in 2020, further ramp in 2021. And then the market is expected to stay on the high level until 2025, and then slowly fade off..

Operator

The next question will be from Jeb Armstrong of Clear Harbor Asset Management. Please go ahead..

Roger Liddell

Thank you. It's actually Roger Liddell sitting in for Jeb. Sune, you've referred specifically to the guaranteed compliance with IMO-2020 of the new product.

Well, that implies that there are vendors out there of competing systems that are not capable of meeting IMO-2020 or the standard maybe met at certain times under certain conditions, but not others. And if that thesis is correct, then LiqTech has an extreme competitive advantage by being able to guarantee compliance.

Could you elaborate on that?.

Sune Mathiesen

Yes, I can. So basically -- and good morning, Roger. So basically what we have is with our technology we have a guaranteed output from our system, everything about a certain size whether they inside momentum and clear water will pass through. And that will provide you with the guaranteed compliance with IMO-2020.

The competing technology to our technology is highest intensive features. The highest intensive features rely on in mass balance, so they work on a mass balance. And if the input changes so will be the output. It also means that you cannot be 100% guaranteed to meet these limits at all times.

So that is one of the big advantages of our technology that we have this guaranteed output and this guaranteed compliance with the collections..

Roger Liddell

The other comment that you made that I'm focused on is wording to the effect that the marine industry is transitioning towards zero emissions. But it's a focus, therefore, would be beyond stack gases, and could include bilge and tank cleaning overboard discharges, which have been a major environmental concern around the globe.

So am I right in thinking that zero discharge if applied to everything not just stack gases, then calls out of the LiqTech supply of products and techniques, a different array treating those non-exhaust issues?.

Sune Mathiesen

You're absolutely correct Roger. We think that this industry is moving towards a zero-emissions industry. And not only we think it a lot of analysts following the industry also believe that this is the case. It opens a lot of opportunities for LiqTech. We think that we'll see new and tighter legislation on bills [ph] water treatment.

We think that we receive a mandate for loss reduction, and also other things will be mandated. And as I mentioned in my prepared remarks, we are in the process of developing zero new pros for the marine industry. And in line with this -- so yes, we think that tightened legislation will open a lot of opportunities for us.

And we are already in the process of developing products for us..

Roger Liddell

I recall the bad press, perhaps 10 years ago for one of the cruise line operators, I believe operating at Miami.

And when the inspectors went to examine the oil being pumped overboard system or shall I say the build pumping system, the press had been that the ships were all equipped with putting at all into tanks, and the inspectors found bypass valves dumping the stuff straight overboard.

And it was a significant black eye for one of the two or three biggest of the cruise line operators. So nobody needs that kind of press. The account for me is that the global industry is going to really clean up effect, and LiqTech has applications in numerous avenues..

Sune Mathiesen

I agree with you Robert or Roger. What we see right now is a lot of ship owners that are cheating. We see that the bills [ph] water that you're referring to we see that somehow diluting it to be in compliance. And that's for sure not going to be allowed in the future.

I think that general awareness of environmental matters is increasing around the globe right now. And I think that we are very good positioned to take advantage of that, and then we have the solution to some of the world's environmental solutions..

Roger Liddell

You have spoken in the past of reaching out directly to owners of vessels, separate and distinct from the ordered outreach or collaboration with shipyards.

That could be quite significant in that certain vessel owners and operators may have their own standards of conduct that would be in excess of existing standards through IMO 2020 is there, but that's on stack gas emissions.

So do you care to comment at all on that direct outreach? And how are we going to know that certain orders are coming through that channel of direct selling to the owners and operators?.

Sune Mathiesen

You're absolutely correct. We think it's important for us to stay-in direct contact with ship owners to make sure they understand the advantages that we offer in terms of smaller footprint in terms of energy savings, and most importantly in terms of guaranteed compliance with regulations. It is an approaching that we are using.

So we are trying to stay in contact with large ship owners and have been specify our equipment towards global manufacturers and all suppliers' initiatives industry. And that is something we plan to continue to do and expand on in the future..

Operator

[Operator Instructions] Your next question will be from John Anderson of KTG. Please go ahead..

John Anderson

So couple questions. Can you talk about the clearance of orders that you saw throughout Q3? Is it logical to assume that they're building and they're still building in Q4? I think this the first time you've actually specified the amount of orders that you guys have received thus far..

Sune Mathiesen

Yes, we all, as I mentioned in my prepared remarks, this is still very, very good stages in this industry. And we are happy to see that -- let's say the ramp up in activity that we have seen throughout the year is now resulting in a good order book building, and we're really pleased with that.

We have all the reasons to believe that this will continue. And ever since also expect will continue to build our backlog for next year and the years to come. And so we are very pleased with these, let's say early stages results that we're seeing, but we think it's a trend for the future..

John Anderson

And are the clearance of orders changing as opposed to just getting a couple of the time are you seeing orders come in 5, 10 at a clip, any commentary there?.

Sune Mathiesen

Yes, what is changing is the size of the orders. Up until this point, we've seen one order here and one order there. Now we are mostly seeing five here and 10 there. So, the order size is changing. And as we progress, we believe that the order size will grow even bigger..

John Anderson

And then final question on orders, and one question on your long-term model. In terms of the 50 orders that you received thus far, your confidence levels that you still expect from the first two framework agreements relative to expectations for what those initial terms were. I think it was for a total of 120 between those two.

Do you still have high degree of confidence over the coming quarters that you'll have that minimum amount of orders come through?.

Sune Mathiesen

Nothing tells us that it would be different from our initial expectations. What we are focused on right now is to work with us many scrubber suppliers as we can. And we are continuing to add new relationships. And hopefully, it will be a matter of picking and choosing at some point. We're not there right now.

But it seems like the way the market is developing right now. We could be in a very nice decision to choose the right orders for us, and maybe not next year or year after. Let’s see how to do. But we're very pleased with this initial progress that we've made. And we have reason to believe that we'll continue to see the ramp in the market..

John Anderson

And then final question on the long-term model. Just it seems as though are you guys are expressing confidence in terms of doubling capacity by the end of next year, for 2020, which would, I think, bring it to $200 million potential run rate.

It seems as though from where I said that the model is actually going to be very leverageable at some point as you reach scale.

Have you guys provided or willing to provide investors with kind of what the long-term model for the company will hopefully look like as you reach scale on the first phase of $100 million net that is actual capacity now?.

Sune Mathiesen

Yes, we will definitely get more complete in the future. As mentioned a few times, this is still very, very early stages. We're coming from -- we are just training the company profitable right now, and we're coming from a low point. We are pleased with this early stages progress.

And as the company matures and as the market matures, we will definitely be in a position to provide more specific guidance on the long-term opportunities that we have for our company..

Operator

The next question will be from Timothy Chatard of Quantum Capital Management. Please go ahead..

Timothy Chatard

Can you clarify what the capacity is currently on the number of systems based on the furnaces you've got there?.

Sune Mathiesen

Yes, so basically we have outsourced the manufacturing of all systems. So in principle, we have unlimited capacity for that. The limiting factor right now is that the number of membranes that we can manufacture. Right now that limits our capacity to approximately 240 systems in a year.

And as we discussed earlier on the call, we have now place new furnaces on order, which will double that capacity once they installed..

Timothy Chatard

And what -- just help me again, what was the component? It’s the ceramic ….

Sune Mathiesen

It’s the ceramic membranes that we manufacture in-house, and the propriety polyester of the product..

Timothy Chatard

So 240 going to 480?.

Sune Mathiesen

Yes, that's correct..

Timothy Chatard

Okay.

How many systems did you ship in the current quarter?.

Sune Mathiesen

We have not disclosed that..

Operator

The next question will be from Bill Chapman, a private investor. Please go ahead..

Unidentified Analyst

Can I ask you -- the first two partnership arrangements you've signed last spring, you have the option of raising the price at the first year, first of all your systems.

Do you plan of raising the price?.

Sune Mathiesen

We have no current plans to change our pricing policy. We have made great progress in reducing our costs of the manufacturing. And as we discussed on our second quarter conference call, we have been able to reduce our costs by approximately 30% with the introduction of our Mark 6 system. So there are no current plans to increase pricing.

But let's see how the market develops. Hopefully, this turns into one of those industries where delivery is more important than pricing. If that happens, yes, we will, of course, take advantage of that. But there are no complaints to do so..

Unidentified Analyst

Well, this meeting in London we had via committee. This experienced building phase proposal is just still momentum for them to keep pushing for this.

What are you hearing behind the scenes?.

Sune Mathiesen

As far as we can tell that's off the table. They came out; the IMO came out after the meeting two weeks ago. And since that it was completely off the table. And we have seen no pressure to continue that discussion..

Unidentified Analyst

Could you address on the blending -- the quality of the blending fuels concern about substandard blends? What are you hearing on that?.

Sune Mathiesen

So what we're hearing is that the oil companies are expecting a significant uptick in scrubbers. It also means that a lot of the oil companies are reluctant to make investments in manufacturing capacity for those offer fuel.

And we can understand why, because basically the heavy fuel that they use today is a byproduct from the manufacturing of [indiscernible] diesel. And it also means that it's a quite attractive product for the oil companies, cost is next to nothing, and they're able to sell it in the market.

So that's basically the last information that we've seen in the press. I'm not an expert on availability of fuels. But it seems like the major oil companies are reluctant to make huge investments in order to manufacture more of the softer fuel..

Unidentified Analyst

Yes. And if they do, that's going to take years to be able to building out their plants. And let me ask you too on more scrubber partnerships.

Are you still to extent that you don't foresee any more scrubber partnerships, which you're going to try to sell to the different, the Top 10?.

Sune Mathiesen

Yes. That is not the current plan that we have. So these framework agreements were put in place at an early stage. And the good thing for us is, of course, it ties the customer closer to us. The bad thing is that you allocate a certain percentage of your manufacturing capacity to these customers.

With the current development, we see no reason why we shouldn't enter into new frameworks. We are just looking to collect orders from anyone who wants to buy our products..

Unidentified Analyst

Okay.

Do you – on price concessions for other scrubber companies, is that one reason you want to also do a partnership, you can get better price as possibly?.

Sune Mathiesen

It gives us the opportunity anyway to negotiate prices on an order-to-order basis. And that's an opportunity we do not have under the framework agreement. So, yes, you could say it's -- it gives us more options..

Operator

And the next question will be from Andy Preikschat of Edgebrook Partners. Please go ahead..

Andy Preikschat

For the 50 confirmed orders, can you remind us the average selling price in gross margin roughly that you expect?.

Sune Mathiesen

Yes, we have not disclosed the average selling price for these orders, specifically, but typically we range between $200,000 to $400,000 for [indiscernible] system..

Andy Preikschat

Okay. I believe that the new framework agreement, ASP was around $230,000. So I'm just trying to understand is there a significant difference between the two types of products.

Maybe you can explain if there's any difference there?.

Sune Mathiesen

There is a difference. So the new framework agreement, you're absolutely correct, is around $230,000 ASP. And the typical system carries a higher ASP..

Andy Preikschat

And why is the difference? Is it sizing or this what? Can you explain the specification? What was the difference is a little bit?.

Sune Mathiesen

Yes. So our typical standardized system is a standalone filtration system, a plug-and-play for filtration system, if you will. We're against on the recently announced framework agreement. It's more component-based. So this specific customer will use two different technologies, ours and their own technology, in combination.

And that is why it's a smaller system..

Andy Preikschat

And, can you -- I know you stated that you have like a 4 to 6 year advantage in terms of this market? I'm wondering are you seeing -- what are you seeing the competitive wise? And what does that really engineering lead time for someone else to develop a competitive product?.

Sune Mathiesen

So what we know is that we have been working on this for more than four years now. And the early systems that we manufactured are definitely not as good as the systems that we have now. We think that any new competitor will have to go through that learning curve, and we think that gives us that first mover advantage.

So today, we have a much better system in terms of performance, but also in terms of cost. And what it gives us the opportunity to do is also through fight on price, if that becomes necessary. It's not necessarily right now. But who knows what will happen in the future. And we think we are very well positioned here.

And we have the advantage of being first movers. We have a proven technology and we have the ability to fight on price if necessary..

Andy Preikschat

Okay, great. And my understanding is that there's no patent. It's -- but there's a lot of expertise in material science.

Is that correct? How would you define what is special?.

Sune Mathiesen

Our ceramic membranes are patent-protected..

Andy Preikschat

Okay..

Sune Mathiesen

And we spent eight years, more than $60 million, developing that technology. So it's protected both by patents, but also by the fact that it took a very, very long time and cost of a lot of money to get that technology. The system itself is not patent-protected, but we have that first mover advantages on that.

But the heart of the system, it is, in fact, patent-protected..

Operator

And the next question will be follow-up from Jeb Armstrong of Clear Harbor Asset Management. Please go ahead..

Roger Liddell

Yes, Roger Liddell, again. My question involves the reductions in costs, the gratifying reductions in the cost of the, I believe, you said it was the Mark 6 system. Looking back two to three years, there was a hope at that time for orders from Denmark's 250 or so aquatic centers where upgrades had been -- were supposed to be upgraded.

And separately, coal fire power plant scrubber waste streams, there seemed to be opportunities there. But presumably the higher cost of membranes in that period was part of the reason it didn't really materialize. With a 30% reduction now and you might be able to achieve more as production rolls out.

Does that -- how should we think about the opportunities of the past? And by the way, I would be satisfied if you said, we have a world-class opportunity in hand with the marine industry, and let's just focus on that and not risk blowing up the whole company trying to grow too quickly.

But to my question, how should we think about the opportunities of the past given what you have achieved on price reductions -- cost reductions?.

Sune Mathiesen

So it's actually a little bit of both. When we decided to readdress our business strategy in 2014 and can transform the company from a component supplier into a supply of water treatment systems, we did -- at that point, we set out to identify a number of suitable applications for our technology.

Since then we have been successful in getting large gain references in a number of industries within pools, within power plants, within heavy metal removal from the mining industry, within drinking water and within oil and gas.

But also I have to admit when this new legislation came up in late 2016, when the IMO decided to implement this new logo cap on sulphur emissions, since then we have been laser-focused on this opportunity. We have not forgotten about the other applications, but we have dedicated 99.9% with our efforts into this industry.

As we see this market grow and as we grow the company, we will start looking into those applications again. We have already made plans to hire new sales people. And once they are in place, early next year, we will start looking into these other applications where we have large scale references.

But for the past two years, I have to admit that we have been laser-focused on this opportunity in front of us. And rightful so, because now we see that we are very successful in this industry. The long-term hope for the company is that we can turn some of these other applications into that same success story..

Operator

And the next question will be from Keith Schaefer of OGIB. Please go ahead..

Keith Schaefer

Do you guys have any clarity or insight into how the scrubber markets developing? Are we getting as the industry moving towards hybrid and closed loop scrubbers versus more open loop? Is there any – do you guys have any comments on that? Or ….

Sune Mathiesen

Yes, we do. So it's – again, it's still early stages. What we see is that the market seems to moving towards hybrid and closed loop systems.

There's been a lot of discussions especially in the last one or two months that to entirely ban open loop scrubbers, which makes a lot of sense because what you do with an open loop scrubber is you remove the sulphur and the other harmful things from the emissions. So we prevent it from going up in the air, but we done that in the ocean.

And that's, from my standpoint in way, a very good solution. But let's see what's heading. We have more than enough to do right now. But from what we can see, there are a lot of discussions to entirely ban open loop scrubbers..

Keith Schaefer

Okay. Net question would be, so as you see -- I've seen the market developing. And you've been very vocal that you've got the big three distributors. We've also got seven in the Top 10.

Do you kind of -- do you see these big three keeping market share or increasing market share or the smaller guys starting to get more orders? I'm just seeing different press releases where some of these smaller guys are starting to get orders echo spray and [indiscernible].

And so, what do you see in terms of how this market's developing in the big dogs, keeping or increasing market share or the little guys really picking up steam here [indiscernible]?.

Sune Mathiesen

So if you go back 12 months, the top three global manufacturers probably represented about 70% of the market. We see a new -- a lot of new players coming into the industry, and we also see some of the smaller players starting to book some quite substantial orders.

And so my guess would be that the market share of the big three is coming down a little bit. And I do not have any fresh numbers. But I think it's fair to say that is coming down a fair bit..

Keith Schaefer

Okay. Last question here. So you guys have a very capital like business. You said basically you can break-even on 20 units a year. And you said you're going to do at least 50 for 2019. But I guess, really I'm just -- what's in the back of my mind is investors like me -- we're hearing to see you guys get thousands, hundreds of orders.

And that the bar is pretty low here when you say you're going to be profitable in Q1 '19, and that's basically five units, if my math is right.

So what -- moving forward, kind of when do you see that we're going to see like a magnitude like several standard deviations, higher orders that would be much more in line with what the market potential is for the product?.

Sune Mathiesen

Again, what was discussed earlier, this is very, very early stages in this industry. We are extremely happy with the progress we've made so far. We are coming from a very low point. And what we're looking into right now is a very steep ramp in 2019 and onwards. I agree that there is a very, very big market potential.

I think that we are very well positioned to continue to be one of the market leaders for water treatment for this industry. And we have realized that and this is why we have now taken the decision to put new furnaces on order. But so far, we're very, very happy with the progress we have made.

And as the market matures, we'll get a much better idea of where we could be in two or three years from now. So right now we are laser-focused on maximizing this opportunity. We have put new furnaces on order. And again, we are very well positioned to take part of the ramp in this industry..

Operator

And ladies and gentlemen, this will conclude our question-and-answer session. I would like to hand the conference back over to Sune Mathiesen for his closing remarks..

Sune Mathiesen

Thank you very much [indiscernible]. And thank you for everyone joining us today on the call. We look forward to speaking with you again on our next conference call that is likely to be in January. Thank you very much. Have a good day..

Operator

Thank you, sir. Ladies and gentlemen, the conference has concluded. Thank you for attending today's presentation. You may now disconnect your lines..

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