Kosta Kartsotis - Chairman Chief Executive Officer Jeff Boyer - Chief Operating Officer Sunil Doshi - Chief Financial Officer Greg McKelvey - EVP, Chief Commercial Officer Christine Greany - Blueshirt Group.
Good afternoon, ladies and gentlemen, and welcome to the Fossil Group’s Second Quarter 2022 Earnings Call. At this time all parties are in listen-only mode. This conference call is being recorded and may not be reproduced in whole or in part without written permission from the company.
Now, I'll turn the call over to Christine Greany of Blueshirt Group to begin..
Hello everyone and thank you for joining us. With us today on the call are Kosta Kartsotis, Chairman and CEO; Jeff Boyer, Chief Operating Officer; Sunil Doshi, Chief Financial Officer; and Greg McKelvey, EVP and Chief Commercial Officer.
I would like to remind you that information made available during this conference call contains forward-looking information and actual results could differ materially from those that will be discussed during this call.
Fossil Group's policy on forward-looking statements and additional information concerning a number of factors that could cause actual results to differ materially from such statements is readily available in the company's Form 8-K and 10-Q reports filed with the SEC.
In addition, Fossil assumes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. During today's call we will refer to constant currency results.
Please note that you can find a reconciliation of actual results to constant currency results and other information regarding non-GAAP financial measures discussed on this call in Fossil's earnings release, which was filed today on Form 8-K and is available in the Investors section of fossilgroup.com. With that, I'll now turn the call over to Kosta..
Good afternoon, everyone, and thank you for joining us today. In our second quarter we were impacted by a challenging and complex macro environment in each of our operating regions. As a result, our quarterly sales were down 10% versus last year or down 5% in constant currency.
Broadly speaking there were a number of diverse factors contributing to top line softness. The first was that the consumer is not responding the way they did last year. We saw shifts in spending in the quarter, with a rotation out of goods and into services and travel.
There were also signs that higher levels of inflation impacted discretionary spending, especially against the backdrop of last year's stimulus in the United States. In some cases higher levels of inventory across many categories at some of our largest wholesale partners translated to fewer replenishment orders in the quarter.
Also, ongoing COVID-19 restrictions pressured sales significantly in Mainland China. And lastly, foreign currency headwinds intensified and accounted for approximately $18 million or 430 basis points of impact to net sales in the quarter.
From a regional perspective, these factors affect the consumer behavior and our sales performance in somewhat different ways. In the Americas, Q2 sales were down 4% in constant currency. Traffic was up nicely in our physical stores with comps up nearly 20%, while e-commerce show declines due to the tough comparisons from last year.
Our wholesale partners were impacted by across the board increases in inventory levels, which caused them to be conservative on replenishment orders. From a consumer perspective, traffic in average dollar sale has been positive versus last year in our stores and online, while the conversion is lower.
And from a category lens, we have seen some category growth data that suggests that the overall traditional watch market is down versus last year, but up versus 2019, indicating to us that last year stimulus activity drove higher sell through. Both our jewelry and leather categories showed strong growth.
In Europe where constant currency sales declined 3%, consumers were out in physical stores with much lower COVID driven restrictions during the quarter. Sales were up in both our retail stores and in our shipments to brick and mortar wholesale.
Offsetting the growth in physical locations with a decline in digital sales, both our owned e-commerce sites and pure-play accounts, primarily driven by lower traffic and as expected, FX headwinds contributed significantly to our overall sales results.
More broadly, category sales data in key markets continue to highlight that our brands are seeing some modest improvements in market share. Turning now to Asia, constant currency sales declined 6%. As we anticipated, ongoing COVID restrictions in both digital and non-digital channels continued to dampen sales in Mainland China.
As we exited the quarter and some of these measures eased, we have seen some modest improvement although sales are still down double digits. Our business in India continues to operate at a strong pace. We saw a nice sequential improvement in quarterly revenue where consumer demand for the Fossil brand remains strong.
Our go-to-market strategies and localized marketing efforts have created strong brand equity with the Indian consumer, providing a solid foundation for future growth.
Beyond China and India, other markets in the Asia region including Japan, Malaysia, Singapore and Australia have returned to more consistent and predictable revenue growth as countries have reduced their COVID restrictions. From a brand perspective, our Fossil business has been relatively strong and we are pleased with the results in Q2.
Net sales for the Fossil brand were up 7%, an increase double-digits in traditional watches. Our newness in marketing are helping us to gain market share in our largest markets. Our Fossil leather and jewelry businesses had double digit growth and represented one-third of the global Fossil business.
We had better stock positions in these categories, and had increased product marketing in store and online. These businesses both have significant long term growth potential and we are putting additional resources behind them.
Importantly, our design and marketing capabilities give us confidence in our pathway for sustainable future growth, and we are focused on innovation and product and marketing. As part of that, we are using innovative collaborations to connect with existing and new consumers and to create more brand heat.
Our recent collaboration with Jeff Staple is a great example of this. Last month we introduced a Staple and Fossil collection spearheaded by the street wear legend and designer Jeff Staple. This garnered a great deal of attention for both consumers and media, creating a big brand heat moment for the brand.
In our license brands traditional watch sales were down particularly in Mainland China where COVID restrictions persisted, creating a year-over-year headwind.
While the declines have been sharply impacted by COVID driven restrictions since Q4 of 2021, the market potential for fashion watches in the region remains large over the long term and we are well positioned to capture growth as the conditions improve over time, particularly through our digital first capabilities.
Our jewelry category remains robust and we have seen a nice trend for several quarters including Q2, with broad based growth across brands and channels. We remain encouraged by what we see as the long run way for growth for branded fashion jewelry. Turning now to smartwatch sales.
Sales in the category lagged in Q2 with growth in Asia more than offset by declines in the Americas and Europe. Heading into holiday, we expect sales trends to improve with the recently launched Gen 6 hybrid platform and our Refresh of Gen 6 with Wear OS 3.
Both platforms will work on our proprietary new smartwatch app, which will have an improved wellness features set. Both Gen 6 with Wear OS 3 and our app, are planned to launch in time for holiday 2022 selling.
We are particularly excited about the smartwatch app as it will enable us to get first party data and engage with our customers at a higher level. Now looking to the back half of 2022, based on the macro dynamics that intensified in Q2, we are taking a more cautious view of the consumer across all three of our geographies.
Our revised outlook which Sunil will cover in more detail, reflects that our wholesale business will remain challenging and that we have reduced our prior expectations for a return to normalcy in our China business this year. As we navigate the near term outlook, we continue to focus on our key priorities and opportunities.
We will continue to invest in initiatives to drive brand heat through design and merchandising capabilities across watches, jewelry and leathers.
Our digital investments which are being directed to both technology and talent are expected to drive a number of significant enhancements in the coming quarters that will not only increase our active customer list, but also fuel deeper engagement with our existing file, while helping us attract new customers.
In closing, a big thanks to all of our Fossil team members all over the world for their relentless pursuit of excellence. And now, I'll turn the call over to Sunil. .
First, from a constant currency standpoint, our revised revenue guidance is approximately 650 basis points lower than our previous guidance as we expect moderation in consumer demand to impact all of our operating divisions versus just the international operating division that was assumed in our prior guidance.
In addition, we have reduced our expectations for a return to growth in Mainland China, based on the impact that COVID restrictions will continue to have on consumer discretionary spending in 2022. Second, prevailing currency rates have added another 150 basis points of headwind to our net sales versus our prior projection.
While year-to-date currency rates have created approximately 340 basis points of impact to net sales, we estimate that prevailing rates will create approximately 500 basis points of headwind in the second half of the year. So for the full year, that’s approximately a 450 basis point impact on our sales.
From an adjusted operating margin perspective, our revised revenue outlook, coupled with lower than expected gross margins, we now expect adjusted operating margin to be in the range of 2% to 4% for the full year, compared to our prior guidance of 5.5% to 6.5%.
It's also important to note that prevailing foreign exchange rates do not have a material impact on our adjusted operating margin rate.
While revenue translates at a lower rate, our expenses also translate at a lower rate and our hedging program largely offsets the impact of higher inventory costs associated with our foreign subsidiaries purchasing inventory in U.S. dollars. With that, I'd now like to turn the call back to Christine to take us through some questions. .
Thanks Sunil. I'll start with Kosta.
Can you tell us what you've seen during prior recessionary periods that might be informing your expectations for the sector, as well as the consumer as we enter the second half of the year?.
Well, the macro environment is quite different from anything we’ve ever seen before, it's very unusual. As we mentioned, there are headwinds in all three regions and it seems they are for different reasons.
In the Americas we’ve seen market share data that suggests the overall market is down and one possible reason is that last year stimulus aided some sell through activity. In Europe it appears there's concern about the war have affected the sales, and of course we are being affected by the lower euro. It's notable that both the U.S.
and in Europe our DTC business is stronger than our wholesale business. In China we are still be affected by the COVID related disruption and watching the market closely as it opens up a bit. We obviously feel good about our position there and our long term future there is going to be we think fantastic.
Our Fossil business has been relatively strong overall, and we've been investing in additional design and merchandising capabilities and expect to see ongoing improvements in our watch, leather goods and jewelry businesses.
Our jewelry business overall, both Fossil, Kors, EA and Diesel has been strong and it’s got a long runway ahead of it, so we're excited about that. And of course all these opportunities will be turbocharged by our increasing digital capabilities.
We've made significant investments in talent and technical capabilities that should be a game changer for us, and over the next few months we will see a number of significant enhancements coming online that will definitely boost our capabilities for storytelling and engaging our customers in a more robust way.
We also have been able to grow our customer list significantly this year and that's going to pay large dividends for years to come. So we're very excited about all those activities. We are also launching a new customer data platform this fall that will optimize our CRM capabilities, which should be very successful for us. .
Thank you, Kosta. I’ll move over to Greg. Kosta mentioned that higher inventory levels in the wholesale channel resulted in lower than expected replenishment orders during Q2.
How did inventory levels look exiting the quarter and what are hearing from your wholesale partners about second half? Have you had any order cancellations due to softening sell out trends?.
As we noted, that some of our wholesale partners have had higher levels of inventory in Q2, not only in our categories, but broadly across many categories. And more so in the Americas region relative to the rest of the world, which we believe impacted the level of replenishment in the quarter.
The levels have come down relative to the start of the quarter though which is a good thing. We’ve not seen cancellations, but that said in this environment, we do think that many wholesale partners could take a cautious approach on managing their open-to-buys as all retailers monitor demand signals. .
Thank you. Greg. Moving on to Sunil to discuss guidance for a moment. Sunil, can you please walk us through the key assumptions that are factored into your revised full year outlook. In particular, what are you expecting from a consumer demand perspective in the U.S.
and Europe?.
Sure Christine. I’ll break it into two parts. I’ll walk through some of the revenue assumptions and then touch on operating margins.
First on revenue, broadly speaking and excluding the impact of foreign exchange rates and currency, we do expect that the outlook on consumer demand and some of the issues we talked about in Mainland China will lead us to see contraction revenue in each region in the back half of the year.
But the factors are slightly differently as we referred to in the prepared remarks. In Asia the primary factor surround our view that consumer spending will not materially improve in the back half in Mainland China or in the markets that are most heavily impacted by Chinese tourism.
In Mainland China, revised outlook reflects only a modest improvement versus Q2, even as we lap the fourth quarter of ‘21, negative 20% that we saw. These markets that Mainland China and those markets that are mostly, most directly impacted by Chinese tourism, that's about 50% of the sales mix in the region.
Conversely in India, our forecasts haven't changed from prior guidance and trends from the first half of the year continue to show strong underlying demand.
Please note, in India for the third quarter we will expect more of a flat, possibly slightly negative growth rate as we lap a very strong snap back from last year's COVID restrictions in that country. But sequentially the revenues are very strong and we're pleased with the progress that we are seeing from consumer demand in the country.
In the Americas and Europe our revised outlook assumes that consumer spending in discretionary categories, particularly ours, will experience some pressure due to sustained higher levels of inflation and the some normalization of spending towards services and therefore a limit traffic across the channel.
And we are closely watching the promotional intensity in some markets that could drive some offset between sustaining top line, revenue trends and margin.
Conversely, our inventories are more weighted towards leathers and jewelry versus last year, and we will be bringing online some new capabilities that Kosta mentioned from our additional investments. We view both of these as opportunities that could provide some improvement to Q2 trends in these markets.
Then lately as I mentioned, from a revenue perspective prevailing rates are expected to be about a 500 basis point headwind for the balance of the year. And then if I turn over to operating margins, I’d say our operating margins reflect the potential for some deterioration in gross margins, given that we're hearing of increased promotional intensity.
You know thus far it’s been our wholesale partners and what we’ve done with retail, we worked hard to avoid being in that promotional environment and our underlying margins and DTC have shown that.
But we are cognizant of the fact that higher level of inventory out in the trade could create some pressure on that and we're developing our game plans accordingly. With those pressures, we are also looking at the near term offsets in our expense structure, as well to help manage our operating margins. .
Very helpful context. Thanks Sunil. Just quickly, if you could help us understand you're working capital requirements for the back half and how you are thinking about the inventory and cash flow. .
Sure. Yeah, in our business inventory obviously makes up the bulk of our working capital, and historically working capital has peaked around third quarter as we build inventory ahead of the seasonally higher fourth quarter. That said, this year was a little bit different.
We did pull – had some inventory into the late first quarter of 2022 to mitigate the potential risks that COVID policies in Mainland China could have had on our inventory flow. We also allowed for extended lead time on leathers where we ship by ocean and we've also been increasing our open high in that category.
So we ended that quarter, the first quarter that is, up 20% versus the first quarter of ’21. We ended the second quarter up 24% versus its prior period, which reflect a little bit more of that pull forward, as well as achieving lower sales in the quarter.
With that backdrop, we don't expect our inventory growth rate to accelerate from Q2 to Q3 and we would expect our inventory growth rate to come down by the fourth quarter. The quality of our inventory is high and the increase versus last year is generally composed of core products across the portfolio.
Looking forward, and with the more cautious outlook that we provided, we are calibrating our future flow and will continue to manage down our overall inventory levels through the first half of next year. .
Okay, I have a follow-up for Greg.
Are you contemplating any strategic or operational pivots as you navigate this slowdown in consumer spending?.
I’d highlight four areas where we are double clicking in response to the environment. First, we plan conservatively and execute aggressively.
That is the bias we’ll take with us into the back half and while we are realistic about the headwinds we faced in the market, all three regions are well positioned with both quality and quantity of inventory and will aggressively take advantage of upside opportunity.
Second, we're highly focused on distorting and investing in our most profitable businesses, with increased sales effort, opened by allocation and marketing spend. As a result, we’ll likely see mixed shift over the coming months that will improve the overall health of our business.
Third, we continue to innovate, but are building much tighter assortment for 2023 that will align with our focus brands and category strategies, and at the same time create significant downstream efficiencies in the supply chain and maximize working capital.
Lastly, from a marketing perspective, given the current environment, we're focusing on shifting our mix to more immediate ROI Conversion Driving Digital Marketing Activations.
We expect to continue to invest at our recent levels on a rate basis and remain agile and ready to increase spend as we see improving trends in the macro and consumer purchasing behaviors. .
Thank you, Greg. Jeff over the past few quarters, many companies have been reporting a cost pressures driven by a number of issues, particularly energy costs. They've also commented on the continuous supply chain challenges globally.
How have these issues been impacting Fossil during the last quarter and any perspective on future views relative to these issues?.
Sure, Christine. There continues to be cost pressure across a number of key inputs in our business; energy, oil based materials, metals and logistics to name a few. If you recall we did take pricing action earlier this year to offset many of these expected cost issues.
The good news is that due to both our pricing actions, as well as the great work done by our sourcing teams we've largely offset nearly all of these expected cost increases. The one exception has been logistics costs as both ocean and air freight rates have remained high.
Although it appears as additional capacity has come into the market, we haven't seen those rates adjusting much at this point in time. As Sunil mentioned, freight cost were one of the primary drivers for our gross margin contraction in the quarter.
We expect these logistic costs to begin stabilizing and should see a more favorable trend by the fourth quarter. Regarding product deliveries, we are fortunate that much our product, about 90% is delivered by air freight. We just had both shorter delivery times and more predictable performance.
Of our product shipped via ocean freight, still has elongated delivery windows, so generally time of the water is coming down. That said, bottlenecks have moved to rail depots as they were backed up with inventory and truck chassis positioning has been misaligned, which is creating some delays in that segment of those chain.
Fortunately, we extended the time periods from our vendors to our DCs for the 10% of the product that we're shipping via ocean, including the rail segment.
As a result of the solid performance in our air freight channel and the extended planning horizon we used on product delivered on the water, our on-time delivery of our new products are seasonal offerings and standard replenishment skews has been very good, well over 90%.
As Sunil mentioned, we’ve also pulled ahead some inventory to ensure solid in-stock levels and order fill rate performance. To maximize our sales potential and minimize inventory risk, we have continued to focus our inventory on our stronger selling products.
So we are in a very good position in terms of both quantity and quality of our inventory assortment. .
Terrific! Thank you everyone for the exchange today. I'll turn things back to Kosta to close us out. .
Well, thanks everyone for joining us today and we look forward to speaking with you in November during our Q3 calls.
Have a good day!.
This concludes today's conference call. Thank you for participating. You may now disconnect..