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Consumer Cyclical - Luxury Goods - NASDAQ - US
$ 1.3
-0.763 %
$ 69.2 M
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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2015 - Q3
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Executives

Eric M. Cerny - Investor Relations Contact Kosta N. Kartsotis - Chairman & Chief Executive Officer Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer Gregory A. McKelvey - Executive Vice President, Chief Strategy Officer & Chief Digital Officer.

Analysts

Erinn E. Murphy - Piper Jaffray & Co (Broker) Omar Saad - Evercore ISI Rick Patel - Stephens, Inc. Simeon A. Siegel - Nomura Securities International, Inc. Lindsay Beth Drucker Mann - Goldman Sachs & Co. Oliver Chen - Cowen and Company, LLC Edward J. Yruma - KeyBanc Capital Markets, Inc.

Ike Boruchow - Wells Fargo Securities LLC Anna Andreeva - Oppenheimer & Co., Inc. (Broker) Heather N. Balsky - Bank of America Merrill Lynch Laurent Vasilescu - Macquarie Capital (USA), Inc..

Operator

Good day, and welcome to the Fossil, Inc. Q3 2015 Earnings Conference Call. Today's call is being recorded. At this time, I would like to turn the conference over to Eric Cerny. Please go ahead..

Eric M. Cerny - Investor Relations Contact

Thank you. Good afternoon, everyone. Thank you for joining us and welcome to Fossil Group's third quarter 2015 earnings conference call. I'd like to remind you that information made available during this conference call contains forward-looking information, and actual results could differ materially from those that will be projected during this call.

Fossil Group's policy on forward-looking statements and additional information concerning a number of factors that could cause actual results to differ materially from such statements is readily available in our Form 10-K and 10-Q reports filed with the SEC.

In addition, the company assumes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Please note that you may listen to a live webcast or replay of this call by visiting fossilgroup.com under the Investors section.

Now, I would like to turn the call over to the company's Chairman and CEO, Kosta Kartsotis..

Kosta N. Kartsotis - Chairman & Chief Executive Officer

First, Misfit's culture and qualities are aligned with Fossil Group. Like us, Misfit has an energetic culture that embraces innovation. Their team of roughly 200 people includes a highly talented engineering group that is focused on new technologies and functionality for accessories.

On top of this, Misfit shares our appreciation for design and branding with the use of color and unique style that surpasses others in the space. And they have a holistic approach to technology that improves the quality of life with the integration of data tracking.

We expect to integrate Misfit's technology platform into our Fossil and Skagen brands, and have the opportunity to do the same across our portfolio of powerful brands. Second, Misfit is a globally recognized wearable technology brand in the activity tracker space.

As many of you are aware, the activity tracker space is one of the fastest-growing segments in accessories, given strong consumer interest in learning more about health, wellness, and improving the quality of life.

We believe some of the headwinds we have been experiencing result from a lack of technology in our core business, and this acquisition will allow us to quickly start turning those headwinds into tailwinds. And third, we see a significant opportunity to drive top line growth.

We expect to accelerate Misfit sales growth as we leverage our distribution platform and their pipeline of innovative products. We'll also leverage Misfit's scalable cloud and app platform and its world-class engineering team to develop cutting edge technology-infused products for our portfolio beginning in holiday of 2016.

Sonny and the team at Misfit will collaborate with Fossil Group to develop new functionality for accessories that is relevant for our brands and customers. And while in the near-term our focus will be on driving sales growth, we also see margin expansion opportunities longer term from the added scale Misfit will bring to our company.

This is a very exciting development for Fossil Group and we believe it is a great investment in the future of the company. Overall, we continue to believe based on independent forecasts that the watch category will grow over the next several years.

Beyond that, we believe that technology can expand that growth by bringing new customers, those that don't traditionally wear watches into the space. Within that category and with our strategic advantages, the design, branding, and distribution, we believe we are poised to gain share.

While recently we believe we have been disadvantaged as the fashion trend in watches is about technology, with Misfit we believe we are poised to capitalize on today's fashion in a differentiated way that helps consumers enhance their lives.

Simply put, we will marry fashion with technology and distribute it with strong branding across our distribution platform. And with that, I'd like to turn it over to Dennis for more comments..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Thanks, Kosta, and good afternoon everyone. I'd like to start with discussing our third quarter results and our outlook for the remainder of the year before going into additional detail regarding the Misfit acquisition. Third quarter net sales decreased 8%, and on a reported basis declined 14% to $771 million.

While sales overall were soft partially due to the strong quarter we experienced in 2014, they came in at the low end of our expectations. For the quarter, we delivered earnings per share of $1.19 compared to $1.96 last year.

Compared to the third quarter of 2014, this quarter's EPS was negatively impacted by roughly $0.40 due to currencies and another $0.05 due to our restructuring charges. Our investments to support our strategic initiatives and enhanced marketing totaled about $0.19 per share and the current quarter benefited $0.13 due to a lower tax rate.

Fossil sales increased 2% in constant dollars. Leathers and watches grew, while jewelry was flat. Sales for the brand increased in all three regions with the highest growth in Asia. The brand drove positive comps in Europe and a double-digit increase in our global e-comm business driven by higher traffic and improved conversion rates.

Skagen sales grew 10% in constant dollars with growth in all three regions. Solid growth in watches drove the business with increases in leathers and jewelry as well.

In constant dollars, our multi-brand watch portfolio declined 11% compared to last year, partially due to last year's tough 12% comparison, but also it is clear that technology is putting pressure on the traditional watch category. Compounding this effect is the fact that we have brands in our portfolio that are lapping historically explosive growth.

In the Americas, reported sales decreased 11% to $391 million, a 10% constant dollar decrease. The decrease was driven by watches as a decline in the category offset modest growth in leathers and jewelry.

Across brands, constant dollar sales for the Armani brands, Skagen and Fossil increased during the quarter, and we continued to benefit from the addition of kate spade new york. The remainder of the brands within the portfolio declined.

Within the region, growth in the retail channel was driven by a strong performance in Canada, which was offset by a decline in wholesale sales. Comp store sales declined slightly as traffic continued to be down in the region, particularly in markets that benefit from heavy tourism.

We're pleased with our e-comm results where sales increased across all of our websites. Constant dollar wholesale sales were down to last year largely driven by U.S. department stores where the business continues to be soft.

In Europe, the sharp change in trend that we experienced in the second quarter continued into the third as reported sales decreased 15% to $260 million. Constant dollar sales decreased 3%, modest growth in jewelry and leathers offset a decline in watches.

The decline in the region was driven by the licensed portfolio offsetting growth in Fossil and Skagen, where watches drove the growth in both brands. Within the region, declines in distributor markets and the UK offset slight increases in France and Italy.

In the region, growth in the retail channel was driven by new stores and positive comps, including a solid performance in Fossil stores. Our e-comm business performed very well in the quarter with strong double-digit growth supported by more effective investments in marketing.

In Asia, reported sales decreased 19% to $120 million while constant dollar sales decreased 10%. Growth in leathers offset the decline in watches and a slight decline in jewelry.

Strong growth in India was offset by declines in most markets in the region, including Korea, Hong Kong, and China, where general economic sluggishness and changing travel patterns continue to impact our business. Michael Kors, Fossil, and Skagen were our strongest performers with each of the brands delivering increases.

Comp store sales decreased in the region. Before I move past sales, let me pause and provide some additional context. To reiterate Kosta's point, we are not satisfied with our top line. As you can see from our announcements today, we are committed to investing to drive growth.

The data we collect suggest that very recently, the watch category has declined with what we believe are two root causes. First, tech-enabled watches are clearly impacting traditional watches. Some of that may be temporary, but the data clearly support that.

Second, the huge success that the Michael Kors brand had in driving interest of the category has not yet translated to other brands. It is a phenomenon that can obviously affect our results, but also masks our overall performance.

On a year-to-date basis, excluding Michael Kors, our watch business is roughly flat in constant dollars, and we believe outperforming the overall category. Our independent research shows that apart from Michael Kors, we are gaining share in the U.S. watch market at price points under $1,000.

And we believe we've got the best set of brands to drive share gains in the future. Again, we are not satisfied and we remain committed to driving growth. But we believe that despite the current challenges, we have been able to maintain and advance our leadership position. So moving back now to the quarter's results.

In the quarter, gross profit decreased to $418 million and gross margin declined 270 basis points to 54.2%. The decrease was primarily driven by changes in foreign currencies.

Excluding the currency headwind, gross margin actually expanded during the quarter mainly due to our pricing initiatives and lower product costs, partially offset by markdown and clearance activities.

Third quarter operating expenses decreased 3% to $342 million due to the impact of changes in foreign currency and included $3 million for restructuring programs that we announced earlier.

As planned, excluding the impact of currencies and restructuring, operating expenses increased slightly due to increased marketing and advertising investments, investments to support strategic initiatives, and new store expenses associated with 2014 store openings. Infrastructure expenses were down compared to last year.

Our third quarter operating expense rate was 44.3% compared to 39.6%. Operating income decreased to $76 million, including a $33 million unfavorable currency impact. And operating margin decreased to 9.8%, including a 330-basis-point headwind from currencies.

Higher marketing and strategic investments, greater retail mix, deleverage on fixed costs given the sales decline, and restructuring charges, offset by constant dollar gross margin improvements accounted for the other changes in operating margin. Interest expense increased to $5 million, given our higher debt levels.

Third quarter other income increased $5 million to $7 million due to net gains on foreign currency contracts and account balances. Our effective income tax rate for the third quarter was 22.3% lower than last year's 30.6% due to the favorable impact of foreign tax credits recognized during the quarter.

Third quarter net income decreased to $58 million, largely due to lower sales and operating income, partially offset by lower taxes. Now turning to our cash flows and balance sheet. For the quarter, our operations consumes $28 million of cash versus providing $42 million a year ago. We drew down a net $113 million on a revolver.

We invested $21 million in CapEx and $12 million to repurchase roughly 200,000 shares of our common stock at an average price of $69. We ended the quarter with $829 million remaining on our repurchase authorization. We ended the quarter with $302 million in cash and $807 million in debt.

Third quarter ending inventory totaled $746 million, a 7% increase compared to last year given lower demand this year. Our inventory growth is primarily in our better-selling brands and we have adjusted our receipt plans to reflect changing sales trends.

We also are working to reduce our Swiss inventory levels, which are higher than planned, given sluggishness in certain markets like Asia. Accounts receivable decreased by 17% to $330 million and wholesale DSOs were in line with the prior year. Depreciation and amortization expense totaled $20 million for the quarter.

Now let me share with you our updated outlook for the rest of the year. The bulk of my analysis will exclude the impact of currencies, restructuring charges, and Misfit transaction costs. I will provide the related GAAP numbers at the end, which will include those items.

Given our expectation that the Misfit acquisition will close late in the fourth quarter, we don't expect the impact on our operating results other than the transaction costs will be material.

After that, I'll talk about the acquisition of Misfit and how we see that affecting our sales growth, operating results, and capital deployment over the next few years. Let's start with the rest of 2015. As a reminder, the factors that we've always anticipated would affect our 2015 results have materialized and have not abated.

In fact, some have intensified since last we spoke. U.S. dollar continues to be relatively strong, putting pressure on both top line growth and margins. The phenomenal historical success of probably the hottest fashion watch brand ever, Michael Kors, is affecting our year-over-year comparisons.

And it is clear that wearables on the wrist are here to stay, giving our existing customers new choices while also expanding the population of new people, mainly Millennials, who want to wear something on their wrist. We think that's affecting the category as a whole in the immediate near-term, but it provides us a huge opportunity over time.

Over the last quarter, we also saw a sequential change in each of our regional businesses with category pressures intensifying uniformly. In the Americas, with continued category softness, we expect wholesale partners will manage inventory levels tightly, impacting fourth quarter receipt plans.

On our last call, we reported that we had not anticipated the significant slowdown that we experienced in the second quarter in Europe.

In addition to many economic factors that are weighing on the region, we now believe that many of the same factors that are affecting the category in other regions are impacting our European business, especially in the wholesale channels.

There are still several markets, where we continue to see significant whitespace opportunities, but markets like the UK and the Middle East have been challenging. And we now expect that trend to continue in the fourth quarter.

Finally, in Asia, while there are pockets of strength like India, which continues to be a big long-term opportunity, most markets continue to be sluggish and our third quarter business did not materialize as we had planned.

While there are headwinds in our business, we continue to be pleased with our progress in Fossil and Skagen and look forward to a holiday period supported by the marketing investments we have been making to continue to build and drive traffic both to stores and websites. And we're very excited about the launch of our Fossil Q wearables.

The response from customers has been encouraging, and we're excited about the buzz that these great products have created. Given those factors for the fourth quarter, we're expecting constant dollar sales to decline between 2% and 11%.

Excluding the impact of last year's extra first quarter week, this would result in a full year sales decline between 1% and 3.5%. We are planning constant dollar gross margins flat to slightly down in the quarter.

Our price initiatives continue to drive improvements in our margins, though we have now anniversaried some of our initial price increases so the benefit will not be as strong as we've seen in recent quarters. The change in trajectory of our international businesses where margins are stronger will offset some of that benefit.

Also, given the softness in the watch category, we also expect we may need to invest to help traffic and move inventory during the key holiday period. Overall, for the full year, we expect a modest expansion of constant dollar gross margin.

For the fourth quarter, we are planning with a higher expense rate driven mainly by the investments we are making in marketing, and in our strategic initiatives, and these will account for nearly half of the rate growth.

The rate will also be affected by last year's fourth quarter reversal of performance compensation accruals, and the impact of this year's lower sales on our fixed infrastructure. Overall, we expect our full year expense rate will be higher, mainly due to the strategic investments along with the impact of stores that we opened in 2014.

Given these factors, we are planning adjusted fourth quarter operating margin in the range of 12% and 15%, and full-year adjusted operating margin in the range between 12.5% and 13.5%.

In constant dollars, we estimate that fourth quarter adjusted EPS would be in the range between $1.40 and $2 per share, and full year constant dollar adjusted EPS would be in the range between $5.60 and $6.20 per share.

On a reported basis, we anticipate fourth quarter sales to decline in the range between 7% and 16%, and full year sales to decline in the range between 8% and 10.5%. We expect reported fourth quarter operating margin in the range between 8.5% and 11.5%, and full year operating margin in the range between 9% and 10%.

We expect reported fourth quarter EPS in the range between $1.05 and $1.65, and full year EPS in the range between $4.15 and $4.75. These reported amounts include restructuring charges of $24 million or $0.35 per share for the full year, of which $2 million or $0.03 per share will be recorded in the fourth quarter.

They also include an estimated $8 million or $0.12 per share for Misfit transaction costs, which will also be recorded as an operating expense in the fourth quarter.

We are planning with the fourth quarter tax rate of 31%, given the lower tax rate in the third quarter, we are now planning the full year with the tax rate of roughly 28% and we now expect annual CapEx to be approximately $90 million.

Our guidance continues to include higher interest costs due to increased debt levels and additional share repurchase more in line with our third quarter activities. Now let me share some additional perspective on Misfit and how we see this opportunity impacting our financials and capital deployment over the next few years.

There's plenty of growth still left in traditional watches where we have a clear competitive advantage, but there are customers, mainly Millennials, who don't wear watches because watches don't give them the functionality that they want and that's tech. Then there is a wearables market, estimated to grow at a 36% CAGR to $45 billion by 2019.

Despite that enormous growth, we believe there are consumers who won't participate in connected accessories, because it doesn't give them what they want, fashion and design across the brands that they love.

We believe our acquisition of Misfit, with the scalable tech platform it brings and the world-class engineering team it brings, fast forwards Fossil Group to be the one company that can drive the convergence of the growing watch and wearables markets with all the necessary capabilities to compete, design and innovation, global distribution and operating platform, world-class supply chain and scale to drive the right economics, a leading-edge tech platform and app experience, and the best lifestyle brand that consumers love.

There are and will be companies who can design great products, but who lack the scale that our production volumes of nearly 30 million watches a year create. There are and will be companies who design great products at scale, but they lack the breadth of our portfolio of 16 lifestyle brands.

There are and will be companies who produce big volumes of tech products, but they lack the design and style that so many consumers demand. When we do that analysis, we believe that we are uniquely positioned in this market and set up to win like no one else can.

The integration of technology into watches is the next innovation in the evolution of the category, and we believe we can once again do what we did to the functional watch category, grow and gain share by elegantly and seamlessly blending design and brands with function.

We believe that this acquisition can be the catalyst to reverse our most recent trends, to quickly restore growth and has the potential to drive strong growth beyond what we might have imagined just a couple of years ago. It will not be easy, and it will require additional investments.

This is arguably one of the hottest consumer trends right now, and now it's the time to invest in marketing and building awareness for our brands and amazing new products. That's what we plan to do in 2016.

So while we expect the acquisition will drive growth next year, beyond growing Misfit's roughly $30 million 2015 revenues, we expect earnings and margin dilution for next year. It will also not be until the second half of next year that we can bring products to market that leverage the Misfit platform.

These assumptions assume a relatively stable currency environment, so 2016's earnings unrelated to the acquisition of Misfit would not benefit from the significant non-operating currency gains that 2015's earnings did. As we move past next year, we'd expect growth to accelerate as we bring more brands onto the platform.

As that growth accelerates, we do expect to see downward pressure on gross margins as wearables becomes a larger part of our mix. We also expect that accelerated growth will provide an opportunity for infrastructure leverage that can begin to restore sequential earnings growth.

Now let me discuss briefly how we think of this transaction in terms of our capital structure and deployment. As we've always said, our top priority for capital deployment is to drive growth to deliver value to shareholders and this fits that priority perfectly.

At the purchase price of $260 million including transaction costs, it is a similar size deal to our Skagen acquisition in 2012. While we're still very pleased with Skagen, the Misfit acquisition will play a much broader strategic role in driving growth.

It does give us a brand that is native to the wearables space and we believe we have great potential to drive that brand growth by leveraging our global distribution and operating platform.

Beyond that though, the capabilities and speed that it brings we believe can be an enormous catalyst to drive growth across our entire portfolio and deliver even greater value to shareholders. Investing in share repurchase has always been an important though secondary vehicle by which we deliver value to our shareholders.

We will finance the acquisition, which represents a little more than one year of free cash flow through a combination of bank debt and repatriated international cash.

It does bring our leverage ratios to levels where we have not historically operated, though we believe still with ample liquidity to fund our operations, capital needs, while leaving some dry powder to be opportunistic.

Our near-term strategy then will be to prioritize our free cash flow to restore leverage ratios to more recent levels, likely limiting near-term share repurchases to levels sufficient to offset dilution from annual employee equity activity. So to close, Kosta said it best in today's earnings release. We remain confident in our long-term strategies.

We believe the substantial capabilities we acquire with Misfit and the many opportunities it creates, combined with our diversified business model, our solid financial position, and cash flow generation set us up to win over the long term and drive value for our shareholders. We are very excited about our future.

So, with that, I'll turn the call back to the operator for your questions..

Operator

Thank you. And we'll take our first question from Erinn Murphy with Piper Jaffray..

Erinn E. Murphy - Piper Jaffray & Co (Broker)

Great. Thanks. Good afternoon. I was hoping you guys could talk a little bit more about the wholesale dynamic in North America. You talk about your retail partners managing inventory very tightly right now. I guess how much are they shrinking the open-to-buy dollars on the overall watch category? That would be my first question.

And I've got a couple of follow-ups..

Kosta N. Kartsotis - Chairman & Chief Executive Officer

We haven't seen a significant pullback on the inventory flow and it looks to us when we analyze it, it looks like it's relative to the sales, which obviously the trend is down. But the inventories look to be in good shape for us for the back half of the year and we'll move forward from there, but we don't see any significant pullback..

Erinn E. Murphy - Piper Jaffray & Co (Broker)

Okay. So, I guess if I look at your sales guidance for the fourth quarter then, is that all just sell-through rates decelerating to that range or is there an assumption that there is effectively no reorders from, or something else more draconian than that in the fourth quarter guide? Just I'm just trying to understand that dynamic..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Yeah. No, this, it's we experienced in the third quarter, sequentially we saw a slowdown in each one of our businesses. So, we believe that given where we are, that we could see some tightness everywhere. Europe is actually the largest change in the way we've been thinking about the fourth quarter from where we were before.

So, we've lowered our expectations to accommodate the fact that we think that the fourth quarter could not be as strong as we had anticipated going in. I mean we always operate with a relative limited visibility. So a lot remains to be seen, and most of the business is done in the second half of the quarter, and we don't operate with backlog.

But we've left a fairly wide range to accommodate lower sell-in and sell-through..

Erinn E. Murphy - Piper Jaffray & Co (Broker)

Okay. And then, I guess just last question on Michael Kors, you did highlight that a number of times in your prepared remarks just on the kind of comping the pretty tough comp from last year.

When do you think we officially cycle that or how much more kind of pruning or kind of right-sizing of that brand needs to happen? Because it does seem to your point earlier that Europe is now starting to go through that reset on the brand? So I'm just curious on how you think about that over the next 12 to 18 to 24 months..

Kosta N. Kartsotis - Chairman & Chief Executive Officer

Yeah, well as we said, we're going through some pretty tough comparisons, mostly in the U.S. and Europe. But in the meantime, we're ramping up a lot on automatics. We're adding additional assortments and locations for jewelry. We're building more shop-in-shops. Asia is still in its infancy for Kors, so there's a lot of opportunity there.

And the big opportunity over the next couple years is going to be adding wearables to this. We think it could turbocharge that business quite a bit. So in addition to that, I would say that the Michael Kors business is still extremely productive, our most productive brand, very powerful globally.

So, we expect that business will probably settle a bit for a while, we'll get wearables in there next year, and then we'll set it up for more long-term growth. It's a very strong global brand. It's unique in the world and it's a great brand, and one we're very pleased to go to battle with over the long term..

Erinn E. Murphy - Piper Jaffray & Co (Broker)

Okay. Thank you, guys. I'll let someone else jump in..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Thank you..

Operator

And we'll take our next question from Omar Saad with Evercore ISI..

Omar Saad - Evercore ISI

A, where you're getting this confidence to make this kind of bet on the wearables piece and then maybe a little bit more details around Misfit specifically, the app platform versus the hardware side, what the key ingredients are there that you can leverage in your existing businesses?.

Gregory A. McKelvey - Executive Vice President, Chief Strategy Officer & Chief Digital Officer

This is Greg McKelvey. Yeah, in terms of the confidence in the size of the category, it's – I think the first is, we're seeing the market develop, where it's increasingly clear to us that wearable technology is and will be a large growing category.

There's projections out there that are putting it about $45 billion in the next four years or five years with roughly two-thirds of that being wrist wearing, that would put the size of that market at roughly the same size of the under $1,000 global watch market.

And we believe that, all three categories that make up that market, which would be activity trackers, smartwatches with display, and then the third being smarter watches, so integrating technology similar to what you'd find in activity tracker into the same type of watches we sell today, all three of those are viable products that are – that we see actually are Fossil Q launch being very successful with.

So we're going – part of that we see the market is developing and we have a position to play in it. With Misfit, it's – we've learned a lot in the last couple years in developing products and bringing to market Fossil Q.

We believe that we're now in a connected age where apps and cloud services are effectively now a part of product and an extension of brand, and that needs to support and mirror our business model of today, so meaning multi-brand, fashion and design-driven, and globally-scalable.

And it's so integral now to product and brand development that it's really too important to outsource that to somebody else. So we need – we want to own that customer experience, own the platform, be able to have – be get to market much more quickly.

And then as we scale it across the breadth of our portfolio of brands in 20 languages in 115 countries, just a pure economics of scaling our product size, breadth, number of brands across the fixed cost of the development of that platform makes for a much more attractive margins, ultimately, than we'd get if we fully outsourced it.

And then – sorry, I'd just add one other thing. In Misfit, specifically, they've got a very talented team that spent the last four years solving some of the hardest problems in wearables, including battery life.

And their platform has already – because they've got – is already supporting multiple brands given their partnerships with Swarovski and Victoria's Secret and others. They're global especially with strengths in the U.S. and in Asia, which is important to us.

They've got an 18-month pipeline of products and innovation that we're going to be able to extend not only into the Misfit brand, but into the full breadth of our product portfolio and brand portfolio.

And then, it's a digitally native brand as we discussed on the call as well that allows us to get into consumer electronics and healthcare and enterprise and other channels we're not in today. So, a significant opportunity to expand our addressable market..

Kosta N. Kartsotis - Chairman & Chief Executive Officer

Yeah. It's clear to us that the wrist devices are selling. They're selling in terms of trackers and also in new entrants in smartwatches. You could say for our overall watch business that we have a fashion miss, which is we don't have technology across our platform.

There seems to be and just to the general watch business that people are maybe waiting to see they're looking for technology they're not sure. And in the meantime, our wrist devices with technology are selling extremely quickly.

So, we think that one of the most important fashion trends right now in the industry is this huge interest on the consumer side of the convergence of fashion and technology.

And, we are moving very quickly to make sure that we can scale technology in many different ways across our platform, as we mentioned not just in Android display smartwatches, but across our entire platform of devices and watches putting sensors and connectivity, et cetera.

And we think actually at some point everything we make will have some type of chip in it that will add additional functionality, and not a lot of additional cost because the fact that we make 50 million pieces of accessories a year and that it's going to enable us to scale it across our entire organization.

But it's all the stuff we've talked about in the past, one thing is Millennials clearly overspend on technology, there is a – seems to be a slowdown in consumer activity overall, but one thing that's clear is consumers are still spending on technology, we think that continues.

We also know that from our past, consumers will spend on additional functionality. A lot of our growth over the last five years has come from us adding chronographs and other technical features at a higher average retail, and consumers are very willing to spend it, and that's one of things we're going to be putting in there.

The other thing to remember is the watch industry is fundamentally a small business, about $65 billion globally. So the projections on the wearable business are that it's going to grow very quickly and, at some point, it will be the same size of the watch business.

But if you look at the trillions that's being spent on technology right now from all different types of cell phones and service, and games, et cetera, the small percentage of that spending comes into our accessory business it can make a huge impact and that's what we're working for.

And this acquisition also gives us the ability to innovate and differentiate us from our competitors.

We're going to be able to put products in the market that are unique and special and address people's lives in many different ways and it's going to be a very unique and long-term opportunity for us to differentiate and to innovate like we do in the rest of our business..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

And if I could just add one more thought is that, we absolutely remain at the core of the traditional watch market, but what this allows us to do is really to be all things to all people on the wrist, so whether it's design, fashion, style or brands, or now tech and the additional functionality, and that community, that brings we think that we have the products to merge that together, and we can do it in a way that nobody else can..

Omar Saad - Evercore ISI

If I could bring the wearables conversation to line it up with the Michael Kors conversation, do you think that female, 20-year-old to 40-year-old Michael Kors fashion watch consumer that had been buying watches, has now switched and is buying Fitbits and Apple Watches, or do you think she is on the sideline, because she is waiting to see what's going to happen to the space or was there a lack of newness and innovation and new products for her within the Michael Kors line, and that the majority had enough products and styles? Help me understand what do you think is going on between wearables and Michael Kors, specifically because it is so big and was such a big growth driver?.

Kosta N. Kartsotis - Chairman & Chief Executive Officer

Excellent question. What we've seen from Kors is a huge audience of Kors fans out there that over the last 10 years have fallen in love with the brand, and have bought Kors products that the overall look of that is what we would call boyfriend. So, it's a men's watch on a woman. Most of those customers and a lot of them have multiples of those watches.

And I'd say one thing we haven't done which we're working on right now is we haven't innovated off of that idea fast enough and you're going to see a whole new assortment of Kors watches next year, even before the wearable technology comes in. We're going to totally change the look. It's more modern, simpler, et cetera.

There's a totally new look for it. It gives the consumers, the Kors fans, reason to buy another watch.

But clearly, when we put the wearable technology in there and we put – Michael Kors themselves gets behind it, and the entire power of that organization is talking about technology and how can it fit with the Kors lifestyle, et cetera, we think it's another catalyst for another phase of growth and I think that's – the idea of technology injecting with fashion is so relevant today especially with the Millennial customer, we think it's going to fit and dovetail perfectly with our long-term Michael Kors strategy..

Omar Saad - Evercore ISI

So, to summarize, you think it's a combination of lack of the wearable technology, but also maybe a little bit of lack in newness and innovation?.

Kosta N. Kartsotis - Chairman & Chief Executive Officer

Absolutely..

Omar Saad - Evercore ISI

Thanks, guys, for all the information..

Operator

And we'll take our next question from Rick Patel with Stephens..

Rick Patel - Stephens, Inc.

Thank you, good afternoon. Just a couple of questions. First, on the Fossil Q Founder. Does that have the one week battery life as well or is that just a Fossil Q Grant that you were referring to? And then secondly, any color on the pricing of Fossil Founder and perhaps the economics of it.

Since you're partnering with Google and Intel, I'm curious about how each unit sold is going to impact sales and profitability. Dennis, I think you mentioned the negative impact of lower margins.

But any way to frame that quantitatively?.

Gregory A. McKelvey - Executive Vice President, Chief Strategy Officer & Chief Digital Officer

This is Greg. The Q Grant has a week or more battery life. Q Founder will have a day to two days, depending on use. Price points on Q Founder are $275 to $295, and then Q Grant is $175 to $195. And then in terms of economics, we don't release margins on these products.

I'd say that compare to where the growth that we're expecting for Gen 2 and Gen 3 over the next 12 months and 18 months, we're going to see a heck of a lot more unit volume and margin expansion as we go into next year.

I'd still call Generation 1, our first foray into the market, limited inventory risk that we took in Q4 as we're just sort of starting to see how the products perform. But we're giving App Store, both on Apple and Google app stores, very good scores. It's performing really well, at both wholesale and our own direct-to-consumer channel.

So, we're going to start to step into more volume as the holiday season goes on and early next year..

Kosta N. Kartsotis - Chairman & Chief Executive Officer

The other thing I would add..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Just on the margin as well, Greg is right. We're not giving specific details of them.

The volumes in the fourth quarter are relatively low, the way we think about this going forward into the future is that we do expect as it becomes a larger part of the mix that that should drive some downward pressure just because the category historically has not been as strong margins as we yield.

On the other hand, as we scale, there should be some opportunity for the scale economics to kick in and help to offset some of that. But over time, the way we think about it now is we'd expect some general margin headwinds.

Having said that, Kosta alluded to this, that as we add innovation to products, there is an opportunity for us to claim greater price and drive AUR. All that remains to be seen. But if you're thinking about next year, this should probably give us a little bit of margin headwind..

Kosta N. Kartsotis - Chairman & Chief Executive Officer

Yeah, one thing that just in the tech industry, and especially with our – the expertise we're going to gain from Misfit is everything is going to get better, battery life is going to get better, chips are going to get better and less expensive.

The objects are going to get smaller and we'll be able to put next year or shortly thereafter, women's smartwatches out there, our Android smartwatches at some point probably next year will be untethered, which means you don't need your smartphone with you, but all of this is going to get better, especially with us having the expertise to be an innovator and be on the front edge of all this technology and working with partners, et cetera, we're going to be able to bring more compelling products that will look better, feel better, margins will be better, and we'll be able to add lot of function to fashion without a lot of intrusiveness.

So we're going to be in a pretty good position..

Rick Patel - Stephens, Inc.

And as you roll out wearables, are you going to have to augment your display cases and department stores and jewelry stores versus what you have for analog watches? And if so, how should we think about the impact it's going to have either on depreciation or expenses or CapEx?.

Kosta N. Kartsotis - Chairman & Chief Executive Officer

Well, we've already done that. If you see the Q, presentations of both our stores and also in department stores, you'll see that we've added some in-case and top of counter and some other display. But as a matter of course, we refresh those anyway on an ongoing basis. So I wouldn't say it's any additional cost.

Generally, it's more just changing from one thing to another. So it is going to be part of it, but it shouldn't be a big expense..

Gregory A. McKelvey - Executive Vice President, Chief Strategy Officer & Chief Digital Officer

The other thing I'd add is this is also a big part of the value of the Misfit platform. So their technology is built on replaceable coin cell or watch-type batteries, so their whole software runs on those.

What that allows us to do is very quickly scale both smarter watches and activity trackers that use those coin cell batteries across our global sales organization, across all channels without having to worry about putting power and expensive fixtures in place. So it gives us speed and much lower cost in operating expense and in CapEx..

Rick Patel - Stephens, Inc.

Thank you. Good luck this holiday..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Thank you..

Operator

And we'll take our next question from Simeon Siegel with Nomura Securities..

Simeon A. Siegel - Nomura Securities International, Inc.

Thanks. Good afternoon, guys.

Sorry, if I missed this, but is the goal for Misfit to take the place of Intel and Google for all the connected devices and, I guess, if that's correct, what happens to the devices you have in the interim? And then, Dennis, can you just talk about the conflicting factors mentioned in the press release of pricing initiatives versus the higher markdowns that we have on this quarter's gross margin? Thanks..

Gregory A. McKelvey - Executive Vice President, Chief Strategy Officer & Chief Digital Officer

Yeah. This is Greg. I'll take the first one. In terms of our technology partnerships, Intel and Google, who are both of our announced partnerships, they have been fantastic partners and will continue to be partners with us.

The Misfit acquisition is really about owning the cloud on the app platform, given how integral it is now to product and brand and customer experience.

So, we'll own that part of the customer experience through the app and cloud, but we will continue to partner with the leading technology companies across the world to continue to build the right ecosystem of partners to compete in this space.

So, we'll – the best hardware providers, the best contract manufacturer, the right ecosystem, cloud partners, whether that's music or fitness or what have you. So, it still takes an entire ecosystem. This is just about us owning the cloud and app platform that's now part of product and brand..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Yeah.

In terms of the margin, the pricing – generally speaking, the pricing adjustments that we've made, we've seen the margin yields that we were anticipating for the year, sales have not materialized as we had expected, so inventory levels as you saw are certainly higher, and so we will be likely then moving more inventory through different channels that would put some pressure on the margins, that we've included in the guidance, but to manage our inventory at the appropriate levels..

Simeon A. Siegel - Nomura Securities International, Inc.

Okay.

So, the higher markdowns are on different products then were you able to take the price on?.

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Yeah, it's different – it's different product. And I also mentioned that we're a little heavy in Swiss. And we'll likely invest a little there to make sure those levels of inventory appropriate..

Simeon A. Siegel - Nomura Securities International, Inc.

Great. All right, thanks a lot guys and best of luck for holiday..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Thank you..

Operator

And we'll take our next question from Lindsay Drucker Mann with Goldman Sachs..

Lindsay Beth Drucker Mann - Goldman Sachs & Co.

Thanks. Good evening everyone..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Good evening..

Lindsay Beth Drucker Mann - Goldman Sachs & Co.

I just, I wanted to get some context around your outlook for smarter accessories and watches versus traditional ones. And given some of the headwinds you cited for millennial consumers and their acceptance of traditional watches and embracing digital ones, how we should think about the risk to your traditional watch sales for next year. Thanks..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Well I think our view is that, we're at a point now where this is a natural evolution. We see these markets coming together where those who traditionally have not participated in the traditional watch market, they're now more accessible to us because we have the ability to add tech to the product.

So we are, as I said a few minutes ago, I really think the way we view this is that we've now got the best of both worlds in that we can be all things to all people on the wrist. So that if to the extent that you're a customer for whom design, fashion, style, branding matter and you're not interested in tech, we still are advantaged there.

This expands our, another arrow in our quiver to attack an additional market and go after additional consumers..

Lindsay Beth Drucker Mann - Goldman Sachs & Co.

I guess my question would be....

Gregory A. McKelvey - Executive Vice President, Chief Strategy Officer & Chief Digital Officer

I'd add one other....

Lindsay Beth Drucker Mann - Goldman Sachs & Co.

Sure..

Gregory A. McKelvey - Executive Vice President, Chief Strategy Officer & Chief Digital Officer

Sorry, I'd add one other data point for you that, remember, 65% or 70% of our revenues today are female fashion-conscious customers. And the smartwatch market in particular today is still male-dominated. Females are playing in the activity tracker space. So, it's really not replacing for female fashion-conscious customers anyway.

Smartwatches are not having a large overlap today. So we see however an opportunity for all three of the categories that we're going to be bringing to market to support and drive growth with that customer, that core customer..

Lindsay Beth Drucker Mann - Goldman Sachs & Co.

Got it.

But as we think about the speed at which you can scale these new platforms and have to build them and some of the lead times, should we be thinking about your North American business as one that can, given some of the headwinds you talked about in the traditional category, should we be thinking of that as a business that can grow next year or are you anticipating further revenue pressure?.

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

So we haven't yet guided for 2016.

So the way I would think about it is the acquisition itself provides us for opportunities for tailwinds for growth for next year, Misfit, by itself, our ability to accelerate that growth through our own distribution sales force and our ability to leverage our platform, or the Misfit platform, across some of our brands.

That will be later in the second half of the year and it won't include all of the brands on the platform next year, but there will be tailwinds there. Fossil and Skagen we see as tailwinds in 2016. Every region those brands are growing in.

We're seeing benefits from the marketing investments that we are making and our omni investments are also yielding dividends. Our e-commerce business has been up. So there's a lot of tailwinds going into next year.

What remains to be seen is what are the – and we really need the fourth quarter to get better informed about this, what are the category trends, how is the consumer feeling, economic trends, brand trends.

So we need more and we'll learn more through the fourth quarter, but we see a portfolio going into next year that includes a number of tailwinds including this acquisition will provide many of those..

Lindsay Beth Drucker Mann - Goldman Sachs & Co.

Great. Thanks so much..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

You bet..

Operator

. We do ask that you please limit yourself to one question and one follow up today. We'll take our next question from Oliver Chen with Cowen and Company..

Oliver Chen - Cowen and Company, LLC

Hi, thank you.

Kosta, what do you think are the near-term differences that you can make to stimulate demand? I know the sell-ins are mostly done for the holiday season, but as we look to spring, are you going to have a radically changed assortment across all your brands including Kors, or is Kors kind of the main focus for transformation? And then did the watch market, did it also decline double-digits? I'm just curious about how the market moved versus your constant currency results..

Kosta N. Kartsotis - Chairman & Chief Executive Officer

Yeah, actually we're moving very quickly across our entire spectrum of products with innovation and new materials, new ideas, changing as much as possible, changing point of sale.

You could even, if you see our Fossil store for example and you saw we've had pretty good results in there, we've totally changed the way we have our presentations done, the products look great. And we're showing some pretty good increases relative to the market. So this is a typical pro forma for us.

When times get tough, we innovate like crazy and put more designs in there, take some chances, et cetera. And typically during tough times, we come out of it in a pretty strong growth. Our operating model is really built for resilience and flexibility. Our inventory turns are faster than the rest of the market.

Our design innovation is better and quicker. Our resources are broader and have a larger scale. Just giving you one example is that, we globally, most of our business is done through our own wholly owned subsidiaries where our competitors largely use distributors.

So when times get tough, distributors pull back on their inventory investment, et cetera, we just keep going. So, this is a time for us to get stronger, take more share while we're moving very quickly to disrupt the market with new innovation, the technology and new ideas, et cetera.

So we think we're in a pretty good position over the next couple of years. We think it will play out pretty well for us..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Yeah, and then on the U.S. market, the data that we collect, independent data covers not all but a substantial part of the market, about 40% of the U.S. market at our price points. And as we mentioned on the call, when we exclude the impact of Kors, we see us, our watch business outperforming the U.S. market in third quarter at our price points..

Oliver Chen - Cowen and Company, LLC

Okay. Best regards for the holiday season and next year..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Thank you very much..

Operator

And we'll take our next question from Ed Yruma with KeyBanc Capital Markets..

Edward J. Yruma - KeyBanc Capital Markets, Inc.

Hi, thanks for taking my questions. I guess first, I know historically you haven't provided markdown support for your wholesale partners, but I guess what do you or can you do in a time like this where sales trends are deteriorating pretty meaningfully? And then second, I know you've talked about wearables having a lower margin profile.

I guess maybe a little bit more color and I know obviously this is changing with your acquisition. Thank you..

Kosta N. Kartsotis - Chairman & Chief Executive Officer

Yeah, well the one advantage also in our operating model is that watches and accessories, they're not typically, there's not a weather-related component to it. There's not a lot of seasonality. It's not like swimwear and shorts and outerwear, et cetera.

So the margins that retailers get are relatively high and it's not typically been a big part of our ongoing business model. We don't expect that to change dramatically.

As far as the wearables, as we've been talking about, we have a lower gross margin now, but we think over long term as quantities come into play and we scale this across our platform that we can actually have a situation where we're able to increase that over time.

Just looking at Moore's Law, and chips get less expensive and more robust, and we think that will play out for us, especially with our quantities and how we're going to go to market and especially also with us having the expertise to develop this ourselves rather than rely on third parties largely to do most of it..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Yeah, the other aspect of longer term, as you think about the margins, even to the extent that gross margins are modestly expanding or even if they're still creating a headwind, we think that there's an opportunity to leverage the entire infrastructure and the platform across all of our brands and distribution that provides us a lot of power to drive operating margin expansion over time.

We won't see that immediately, because we're not getting all the benefits of leveraging the platform over the portfolio all the way in 2016, but, over time, we think that could be significant..

Edward J. Yruma - KeyBanc Capital Markets, Inc.

Got it. And one follow up if I may. You mentioned that FX obviously and some of the hedges you have won't be working in your favor next year, is that simply just looking at that other income line and assuming that that goes closer to zero? Thank you..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

That's right. It's exactly right. You won't have the benefit of those contracts, because most of those have run now..

Edward J. Yruma - KeyBanc Capital Markets, Inc.

Thanks so much..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

You bet..

Operator

And we'll move to our next question from Ike Boruchow with Wells Fargo..

Ike Boruchow - Wells Fargo Securities LLC

Hi, everyone. Thanks for taking my question. Just a quick one on your Q4's sales guidance. I mean, when you look back historically, you've guided within a range of two points, this year it's nine points.

I'm just – if you can give us some more detail about the visibility that you have, I mean, historically, you've had some predictability there, and just kind of the ongoing discussions with your wholesale partners, maybe region-by-region, just trying to understand the sell-in and sell-out kind of dynamic that you're dealing with day-to-day right now..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Well, as I said before, we don't have is a lot of visibility. We don't operate with backlogs. What we do – do is as we analyze our business in a lot of different ways, we look at it regionally, by category, by brand.

I did say earlier, the biggest change in the way we're thinking about the fourth quarter comes from Europe, where going into this last quarter, we had seen one quarter of less favorable performance following about seven or eight of very strong double-digit or so growth coming out of Europe, so the trajectory changed there fairly quickly, so we've adjusted our expectations.

I mean we're coming off a down 7.5% third quarter up against a 10%. We've provided a wide range to reflect a relatively choppy environment right now. That's difficult to predict and we want to be able to accommodate in our range the deteriorating trends.

The second quarter, we saw a step-down from Q2 going into Q3 and most of the business in the fourth quarter happens in the back part of the quarter. It's going to be largely dependent on reorders and how our wholesale partners are looking to manage their inventories at their year-end..

Ike Boruchow - Wells Fargo Securities LLC

Got it. And, Dennis, when you said the acquisition was – I think you said it was dilutive to 2016. Was that dilutive to your margins or dilutive to your EPS? Just want to make sure..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Both..

Ike Boruchow - Wells Fargo Securities LLC

Got it. Thank you so much..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

You bet..

Operator

And we'll take our next question from Anna Andreeva with Oppenheimer..

Anna Andreeva - Oppenheimer & Co., Inc. (Broker)

Great. Thanks so much. Good afternoon, guys..

Kosta N. Kartsotis - Chairman & Chief Executive Officer

Good afternoon..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Good afternoon..

Anna Andreeva - Oppenheimer & Co., Inc. (Broker)

I guess, to Dennis, an earlier comment about needing to invest in the business. Can you may be talk about the puts and takes on the gross margin versus SG&A lines as we think about 2016, could next year, I guess, be a down earnings year for Fossil given some of the investments? And also a question on the store footprint.

You guys have been adding new doors at a pretty healthy clip. Should we expect that to change as the focus shifts towards wearables and any opportunity – additional opportunity to close doors? Thanks..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

So, again, in terms of growth, thinking about next year, so, a fairly near-term kind of lens on this, I would expect just because of the nature of wearables, we would expect to see some modest headwinds in the gross margins in terms of the way we're planning the expense line.

We have been holding infrastructure tight, and we think that is the way we're going to manage 2016. We've actually been operating with very limited store growth, and we would expect to continue to do that into next year.

One thing that we have to work through that we don't have yet is just what are the purchase accounting implications of the Misfit acquisition and how that will likely affect the expense line. But, what we believe is that – I mean, this is the hottest category right now, and now it's the time for us to invest.

We're seeing traction from the investments that we're making in Fossil, in Skagen, and omni, and we intend to continue to do that and really drive the top line.

Again, we talked about it in the last call or the last question rather, currency, they're going to impact our earnings, because, in 2015, you really saw it in the operating margins, but the earnings were lifted up because we have the non-operating contracts supporting it below the line.

Now, in 2016, we're going to be anywhere from a year-and-a-half to two-and-a-half years, outside of when the dollar really started strengthening. So, the contracts only buy you time, and now that's been neutralized.

So, even in the base business, all other things being equal, the currencies because of the lack of those non-operating gains are going to create earnings headwinds..

Operator

And, we'll move to our next question from Heather Balsky with Bank of America..

Heather N. Balsky - Bank of America Merrill Lynch

Hi, good evening. Thanks for taking my call. I was wondering if you could just talk about how you're thinking about your SG&A investments next year outside of marketing around the wearables.

If – especially, if you do see the greater than expected sales weakness in the fourth quarter, would your plan be to invest more in marketing to drive awareness, to drive traffic?.

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

That is where – I mean, as I just said in the last – the framework for us for next year is whole infrastructure stores tight, but invest where we're seeing returns, and we're seeing returns in Fossil and Skagen.

In the third quarter, those brands were both up and there's not a lot of brands that are able to drive growth in a pretty challenging environment. So we're seeing returns, we expect to invest. Omni-channel is another investment where we're seeing good, solid returns in our e-comm business and those are the areas we're going to invest.

Again, wearables is hot right now, this is the time for us to be investing in it, and that's the way we're approaching 2016..

Heather N. Balsky - Bank of America Merrill Lynch

Great. Thank you..

Gregory A. McKelvey - Executive Vice President, Chief Strategy Officer & Chief Digital Officer

Yeah, I had....

Heather N. Balsky - Bank of America Merrill Lynch

Oh, sorry....

Gregory A. McKelvey - Executive Vice President, Chief Strategy Officer & Chief Digital Officer

I had couple of more points on top of the marketing investment. We are investing based on last year's, the results, in very targeted ways, largely digital, and almost all traffic driving. So very good returns, more short-term focused, and we – it gives us the ability also to quickly respond to the effectiveness that we're seeing.

So – and then on omni-channel investments, we have some pretty leading indicator so far on the investments paying out, not just in the traffic and conversion improvements that we're seeing online, but L2 recently came out with some reports that put us as a top mover in the space compared to the rest of the fashion peer set, and the initiatives that we're deploying now are just going to continue to drive momentum there.

And then on the social side, we're seeing a lot of momentum as well with pretty significant follower growth and sentiment. So those all give us a lot of confidence that the investments are paying out and we'll continue to compound as we go into next year..

Heather N. Balsky - Bank of America Merrill Lynch

Okay.

And then separate question, in terms of your direct performance, I was wondering if you could just quickly tell us how outlet performed compared to your full priced channel?.

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

You know what? Let me – I'm remote today. I don't have those data in front of me. May be somebody can grab and I can get that in just a second..

Heather N. Balsky - Bank of America Merrill Lynch

Sure. Thank you. That's it..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Operator, if you want to move to the next question and we can come back to that..

Operator

And we'll take our next question from Laurent Vasilescu with Macquarie..

Laurent Vasilescu - Macquarie Capital (USA), Inc.

Good afternoon.

Can you provide a bit more color on the composition of the inventory by product category? Should we see watches are up high-single to low-double-digits year-over-year? And if that's the case, what's the kind of exit strategy you're looking for? And then where do you think inventories will stack up for next quarter?.

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Yeah, the inventory – our inventory was up 7%, which is obviously outpacing the sales growth in the business higher than we planned. The growth is primarily in our strongest selling brands, but as you have falling demand, just giving lead-times, it takes a while to turn through it.

So we see most of that as a timing issue that we ultimately can work through. I did mention earlier that we are a bit heavier given the performance in markets like Asia on our Swiss inventories and we're working through those as well..

Laurent Vasilescu - Macquarie Capital (USA), Inc.

And can you talk about the intellectual property you acquired with Misfit. And also what's your current R&D rate as a percent of sales and how should we think about the step-up function for that for next year..

Gregory A. McKelvey - Executive Vice President, Chief Strategy Officer & Chief Digital Officer

In regards to Misfit and the IP, as we talked about earlier, this is a unique platform in both cloud and app, and then, the ability to have an engineering team that really is driving our product platform.

So, it's multi-brand, it connects to the Internet of Things and communities that our customers care about, and basically their low-power management platform that's built on watch technology and/or watch rechargeable – non-rechargeable batteries coin cell fits very well with our roadmap and the technology we're trying to bring into our watches..

Laurent Vasilescu - Macquarie Capital (USA), Inc.

Thank you very much. Best of luck..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Thank you. Just on the question, the earlier question, our comp was driven more by the outlets which were slightly up, the full-priced stores slightly down..

Operator

And, that does conclude our question-and-answer session. I'll turn the call back to the speakers for any additional or closing remarks..

Dennis R. Secor - Executive Vice President, Chief Financial Officer and Treasurer

Thank you very much for participating in the call today. And, we look forward to talking to you after our fourth quarter call in February. Thank you very much..

Operator

That does conclude our conference. Thank you for your participation..

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