Good afternoon. Thank you for joining today's call. With me today are George Colony, Forrester's Chairman of the Board and CEO, and Chris Finn, Forrester's Chief Financial Officer. George will open the call, followed by a financial update from Chris. We'll then open the call to Q&A.
Kelley Hippler, Chief Sales Officer, and Carrie Johnson, Chief Product Officer, will join us for the Q&A portion of the call. A replay of this call will be available until March 10, 2022, and can be accessed by dialing 855-859-2056 or 404-537-3406. Please reference the meeting conference ID 36-19-245.
Before we begin, I'd like to remind you that this call will contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as expects, believes, anticipates, intends, plans, estimates, or similar expressions are intended to identify these forward looking statements.
These statements are based on the company's current plans and expectations and involve risks and uncertainties that could cause future activities and results of operations to be materially different from those set forth in the forward-looking statements.
Some of the important factors that could cause actual results to differ are discussed in our reports and filings with the Securities and Exchange Commission. The company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events, or otherwise.
I will now hand the call over to George Colony..
Welcome to Forrester's Q4 2021 investor call. Q4 capped off a very good year for Forrester as we delivered our sixth consecutive quarter of contract value growth. For the full year CV grew 15%, revenue increased 10%, earnings per share were up at 31%, operating margin rose to 13%, and the company generated record cash flow of $107 million.
We continue to improve across key metrics. Client retention increased to 78%, wallet retention reached 102% and client count moved over 3000 companies.
Against the backdrop of a continuing pandemic and challenging macroeconomic factors Forrester took important steps forward in 2021 and we are well-positioned to sustain double-digit CV growth in 2022 and beyond. The white wash performing at these levels, three factors. 1. Clients are looking for ideas, guidance, advice and data in times of uncertainty.
It is a golden age of research. 2. We have simplified our business and centered on one goal, expanding contract value at double digit rates, 3. We have stayed on our fence since the pandemic hit two years ago, aggressively developing Forrester Decisions beginning in 2020 and bringing it to market in 2021.
Starting with the SiriusDecisions acquisition in 2019, we have transformed to grow at double-digit rates and generate higher volumes of cash. And in 2021, this enabled the company to appreciably increase shareholder value. Now, before diving into Q4 results, I'd like to give a quick review of 2021.
Forrester Decisions, which we launched in August as our flagship research product performed at better than planned levels as legacy Forrester and SiriusDecisions clients renewed into the new platform and it attracted new logos.
As discussed on previous calls, Forrester Decisions combines the best of Forrester and SiriusDecisions research in a unified portfolio of 15 different research services built around business and technology personas and their critical priorities.
The product gives a unified vision of how technology and business operate in synergy, not as separate disciplines or activities. And this is a key advantage over competitive offerings. Forrester Decisions is a premium product that we consistently sell at full-price.
We've designed a thoughtful and methodical migration path for our clients, enabling them to transition at their own pace. And based on early results, we projected Forrester Decisions bookings will overtake legacy sales in the back half of 2022. Sales, marketing, and product all worked in close alignment in 2021 to launch Forrester Decisions.
In the first half of 2021, we trained our sales force to sell the new product. Our sales enablement team orchestrated a rigorous agenda, that ran from April through August with a modular building block approach, capped off with certifications to test for full competency.
In 2021, we significantly ramped up our investments in marketing to strengthen the bold network brand, increase our media presence, and build our demand at marketing waterfall infrastructure to generate sales leads. We set up a dedicated customer experience organization within marketing to continually monitor and respond to client requirements.
We evolved the research staff to support the 15 personas of Forrester Decisions. The teams coalesced around the specific priorities of each persona, creating the iconic service model that will define success for those executives. Importantly, the company's product management group continued to grow and mature in 2021.
Is it designed, developed, and delivered Forrester Decisions. Product management under the leadership of Carrie Johnson, has quickly become a critical asset for the company, ensuring that we have the right products at the right time with the right features for our clients. Our digital development capabilities continue to expand.
And this group has added more than 60 new features to the Forrester Decisions platform since its launch. And these enhancements include upgraded search and improved personalization.
Turning to Q4 I'd like to share a few recent sales highlights that demonstrate the value that business and technology leaders see in Forrester Decisions to help them tackle their biggest priorities and unlock growth. In the quarter we secured a $250,000 contract with a U.S. energy company.
And this Forrester Decisions deal include access to several service lines, including those targeted at technology executives, security risk leaders, and technology architecture and delivery leaders. And in another win, a U.S. banking client renewed into a multiyear Forrester Decisions solution for $475,000 annually.
It was a very strong sales quarter as Forrester Decisions helped drive double-digit revenue growth for our research business. The new platform enables CB Growth in three ways. 1. By improving sales pipeline velocity with a product that is simple for our sales force to explain and easy for our clients and prospects to understand, 2.
By improving our wallet retention, primarily enrichment with a multi-service structure. And three, by expanding our ability to close out multiyear deals with clients. In the quarter, Forrester decisions continue to outperform the legacy research products in readership and engagement.
With client spending 12% more time on the site, viewing 59% more pages per session, and spending 31% more time engaging with research than legacy customers. Consulting capped off a strong 2021 with an excellent Q4. It exceeded plan and ended with 16% year-over-year bookings growth.
All service lines performed well, led by our total economic impacts business. And finally, events revenue grew 28% in Q4. I'm very proud of all we've accomplished as a company in 2021.
We will build on the year's momentum in 2022, working toward our long-term vision and strategy to be the dominant research company focused on helping business and technology leaders use customer obsession to accelerate growth. We will continue to build our CV growth engine, improving sales and product to generate CV and cash.
Our five-year plan is to double contract value and we are confident that the Forrester Decisions platform can get us to this goal. To continue to support CV growth, we are increasing our recruiting capability in hiring across the business with extra investments in analysts, sales, and international reach to achieve our growth plans.
We will continue to build Forrester Decisions in 2022, adding new benchmarking and certification capabilities. And by mid-year, we will add a 60th service. In 2022, we will strengthen the ability of consulting to drive our research business.
Strategy consulting engagements will be tied directly to specific Forrester Decisions priorities, which will provide clients with a full end-to-end solution. We're planning to offer hybrid events in 2022, an onsite experience running concurrently with a digital virtual experience.
We believe that this model will give us the capability to leverage content across wider audiences and consequently expand our events business while increasing margins. We want to begin testing the concept this year so we can roll out a perfected experience in 2023.
And based on our surveys of event attendees and in-person registration trends, we're seeing a strong appetite for in-person events across the Americas, Europe, and Asia. In-person will, of course, be dependent on local state and national regulations and infection rates. We have built scenarios for multiple contingencies.
I want to finish up my remarks by talking about people. The most important Forrester asset. And to thank Forresterites for driving our historic performance in 2021. As a Company, we focused on finding great people to join the Company, developing them, and retaining talent. And this will be a major focus in 2022 as the business continues to grow.
To this end, starting in the third quarter of 2021, we began to build up our talent acquisition team, and we are now running at an unprecedented hiring pace. Forrester adopted anywhere work in the fourth quarter and this is helping our hiring efforts.
We had expected to return to the office in a 2-3 footprint, 2 days required in the office and 3 days of flex.
But after consulting our own research on the future of work and talking with a broad population of Forresterites, we decided that we will return in full flex Forrester’s research shows that employees are happier, more productive and more creative with working in this model. And this is not just theory.
Forrester has proven that it can run at high performance levels working from anywhere. And that's what we've been doing for the last two years. Retaining Forresterites has always been critical for the business. We believe that the strong culture of the company, something we spent a lot of time working on, helps us keep the best and the brightest.
I am very happy to announce that Forrester is once again on the Glassdoor 100 Best Places to Work in the U.S. I am also pleased to share that 164 Forresterites celebrated milestone work anniversaries 5, 10, 15, 20, and 25 years with us in 2021.
Now, to drive retention, we have increased our promotion and merit raises in 2022 and we have moved our equity grant rounds from the third quarter to the first quarter. Finally, we continue to invest in new internal systems to make work easier and more efficient for our people.
These systems include a new Cloud-based HR system, digital selling and productivity tools, a new configure price quote system, a procurement management system, and a new publishing system in research.
In the war for talent, we think that we have the high ground, a healthy culture, a destination workplace, a business model that is performing, and work that is changing the direction and strategy of some of the largest organizations in the world. To conclude, 2021 was an excellent start to Forrester's voyage of doubling contract value.
Forrester’s decisions have been well received. The Salesforce has pivoted to focus on CV growth, consulting and events are reinforcing CV retention in new business, and perhaps most importantly, the company's culture has shifted to laser-focus on CV growth.
I am very proud of the people of Forrester, is they have not only weather the pandemic, but they have excelled in very uncertain times. Before I turn the call over to Chris Finn for our financial update, I want to say that Chris has been a very welcome addition to the Forrester executive team.
He has helped us pinpoint areas of the business that can be improved. He has brought a welcome urgency and some might call it constructive in patients. And his background in SaaS and annual recurring revenue models has been invaluable as we focus on CV growth. Over to you Chris..
Revenues of $550 million to $560 million, operating margin of 11.5% to 12.5%, an effective tax rate of 30%, and diluted earnings per share of $2.25 to $2.35. I want to thank all of our employees for their efforts in achieving historic performance in 2021 for Forrester. And I look forward to working together to make 2022 just as successful.
Thank you for joining us today and I will now turn the call over to the Operator for the Q&A portion of the call..
Thank you. Our first question comes from Andrew Nicholas with William Blair. You may proceed with your question..
Hi. Thank you. This is actually Trevor Romeo in for Andrew. I appreciate you taking the question and congratulations on the nice CV growth results in the quarter. First, I just wanted to start there with CV growth. Just wondering if you could break down that CV growth between new logos, new seats per client, and pricing, or any other factors there.
Seems like CV per client is growing at a pretty nice clip, I think 7% by our math.
So just -- what's driving that uptick and can that continue?.
Hi Trevor, it's A - Kelley Hippler thank you for the question. 1 of the great things about the results we had in 2021 is as we look across the levers that we have for growing our CV business we have client acquisition, client retention, as well as up-sell and cross-sell.
And one of the pleasant things was we overachieved our expectations across the board. We had a great new logo acquisition across our new business teams, both within the U.S. and across our international teams. But what's really driving the CV as was alluded to by both George and Chris, was that impact to retention and share of wallet.
And a lot of that was coming through the migration of clients to the Forrester Decisions’ portfolio. So we're continuing to manage to all 4 of those dimensions and have lots of opportunity across those as we go forward and execute our sales plan in 2022..
Thank you. And then I think George had mentioned increasing recruiting and hiring capability in his remarks. Just wondering, what level of headcount growth you're expecting in 2022? I know -- I think headcount had declined in 2021.
So how challenging is it to find people right now and how confident are you in hitting the desired level of growth?.
This is Chris. Thanks for the question. We're confident based on some of the momentum that we have coming out of Q4. We did see attrition and most areas of the business start to pull back a little bit. We had some great success hiring. And going into the year, we're looking at approximately 15% to 17% growth overall for headcount on a net basis.
And from a sales capacity standpoint, we're looking at double-digit growth..
Great. Thank you very much. Appreciate all the color..
Thank you. Our next question comes from Vincent Colicchio with Barrington Research. You may proceed with your question..
Chris, as far as your outlook for 2022, to what extent will increased wage cost impact margin?.
Thanks, Vince. Good question. From an inflationary standpoint, certainly, we're seeing some impacts on the weighing side. We had certainly -- we've been making some significant investments in people on merit and promo as George mentioned, is definitely increased higher than our normal years.
So we've had in the past, what much again, it's a reflection of the war for talent. It's probably I'd say at least 2 or 3 points higher than what our normal run rate has been in the past..
Thank you. And then it was mentioned that 60 new features were added to Forrester Decisions since launch. That sounds like a lot.
Is there a pipeline for new features to add and how important have these new features been to gaining the momentum you have?.
Hi, Vince. It's Carrie, I'm happy to answer that question. We set out to launch Forrester Decisions with the goal of having this product improve constantly for our customers. And it is a platform product portfolio by which we're investing many of our resources.
So features in this case include things like new certification courses and also upgrades to the site, which we're making constantly based on customer feedback.
We have a very rich pipeline as you can imagine, based on that philosophy of improvements and enhancements coming that we roll out every few weeks essentially, constantly improving the product for Forrester's customers..
Okay.
And what does your current pipeline look like today for sales people, obviously, Kelley? And I see you're confident in terms of hiring new salespeople, but I'm just wondering what the pipeline looks like today?.
Sure. Thank you, Vince. So as Chris mentioned, we are going to be adding double-digit -- low double-digits to the sales force. We had our largest hiring class in company history join us in January and expect to carry that forward as we get back into 2022 and also looking ahead for 2023.
So we're finding some great talent out there and I think some of the moves we've made with things like our ‘Anywhere Work' are allowing us to cast a wider net when it comes to finding the best and brightest out there to help us introduce Forrester Decisions to our clients and prospects..
Thanks for answering my question and great quarter..
Thank you, Vince..
Thanks, Vince..
Thank you. Our next question comes from Anja Soderstrom with Sidoti. You may proceed with your question..
Hi. Thank you for taking my question and congratulations on the great quarter and year. And just -- talk about the sales force. You had the largest class on January.
How fast do you think they're -- they will ramp and have you made any changes to the training for your new hires that might accelerate their productivity?.
Hi Anja. It's Kelley and thank you so much for the question. So one of the great things about the Forrester Decisions’ migration is that we feel very strongly that it will allow us to ramp new reps more quickly.
It makes it really easy to discern when you're working with clients and prospects exactly who you need to be speaking with, what priorities we can help them with. So we have retooled our onboarding.
We have also expanded our sales enablement team to help make sure that our new hires are getting the coaching that they need to ramp more quickly than we've seen historically. And I think that coupled with the Forrester Decisions’ portfolio will help us to see some acceleration as we get into the back half of 2022..
Thank you.
And then also given how much cash you're generating, you're paying dozen debts, but what are your other capital allocation priorities?.
I'd say that, number 1, Anja, is just investing back in the business and in fact this is a big year of investments in people, in systems, in product of course, that's number one. And then M&A -- I'm not -- we are always -- we always have targets -- we are always working on that front.
And I would say that, it's three years after this year's Decisions acquisition, so that could open up for us as the year goes on. We got nothing to announce here, but definitely headed in that direction. And then finally, buybacks. So those will be our three priorities.
But number one, of course, back in the business, invest because we are a growth business and there's a lot of opportunity to be one..
Okay. Thank you. That was all for me..
Thanks, Anja..
Thank you. I'm not showing any further questions at this time. I would now like to turn the call back over to Chris Finn for any further remarks..
Well, thanks everyone for joining us today. Appreciate your being on the call and the questions, and we look forward to joining you for our next call in Q1..
Thank you. This concludes today's conference call. Thank you for participating. You may now disconnect..