Simon Raab - CEO Bob Seidel - CFO.

Ben Hearnsberger - Stephens Patrick Newton - Stifel Jim Ricchiuti - Needham & Company Richard Eastman - Robert W. Baird Mark Jordan - Noble Financial Ben Rose - Battle Road Research Henden Susatomo - Gabelli & Company.

Good morning, everyone, and welcome to FARO Technologies' conference call in conjunction with its Third Quarter 2016 Earnings Release. For opening remarks and introductions, I will now turn the call over to Bob Seidel. Please go ahead, sir..

Thank you, and good morning to everyone. Yesterday, after the market closed, we released our third-quarter 2016 results. The press release is available on FARO's website at www.faro.com.

I would like to remind you that in order to help you understand the Company and its results, management may make some forward-looking statements during the course of this call. These statements can be identified by words such as expect, will, believe, anticipate, plan, potential, continue, goals, objectives, intends, may, and similar words.

It is possible that the Company's actual results may differ materially from those projected in these forward-looking statements. Important factors that may cause actual results to differ materially are set forth in yesterday's press release and in the Company's Form 10-K for the year ended December 31, 2015.

I will present the Company's financial results. And Dr. Simon Raab, President and Chief Executive Officer, will deliver his prepared remarks. Afterwards, we will open the call for your questions. Before going directly to our third-quarter results, I would like to say a few words about our year-to-date 2016 performance.

We believe that year-to-date information is more in line with how we actually view our progress and manage our operations throughout the year. With that in mind, I wanted to highlight our financial performance on key metrics for the first nine months of 2016 compared to the first nine months of 2015.

Sales of $233.9 million were up $7.7 million or 3.4%. New order bookings of $234.9 million were up 4.3%. Service revenue increased by 17.6%. Gross margin of 55.3% was up 2.7 percentage points. Net income of $7.6 million increased by $3.7 million. We generated $28.5 million of cash from operations. Let us turn to third-quarter 2016 results.

Sales were $79.6 million, an increase of 9.8% versus $72.5 million in the prior-year period. New order bookings were $79.8 million in the third quarter of 2016, an increase of 10.5% compared to $72.3 million in the third quarter of 2015.

With new order bookings of $79.8 million and sales of $79.6 million, our book-to-bill ratio was 1.0 for the third quarter of 2016.

Product sales increased by $3.5 million, or 6.0%, to $61.3 million for the third quarter of 2016, reflecting strong sales performance within our Asia and Americas regions, offset partially by lower average selling prices due to our initiative to reduce aged service and sales demonstration inventory.

Service revenue increased by $3.6 million, or 24.6%, to $18.3 million in the third quarter of 2016, primarily due to an increase in warranty and customer service revenue.

As mentioned in last quarter's prepared remarks, we have a growing installed base of over 15,000 customers for which we have refocused our warranty and service sales efforts to better care for our customers and leverage customer loyalty.

The service revenue generated by this broad customer base represents a significant recurring and growing revenue stream. In Asia, sales in the third quarter of 2016 were $19.5 million, an increase of 18.8% compared to $16.4 million in the prior year period, driven primarily by a strong sales increase in Japan.

In the Americas, sales in the third quarter of 2016 were $37.0 million, an increase of 10.0% compared to $33.7 million for the third quarter last year, primarily reflecting higher units sold of our 3D documentation products and a strong year over year increase in service revenue.

In Europe, sales in the third quarter of 2016 were $23.1 million, an increase of 2.9% compared to $22.4 million for the third quarter last year, mostly due to strong service revenue growth, offset partly by lower average selling prices. Gross margin was 53.6% in the quarter, up 5.5 percentage points compared to 48.1% in the same prior year period.

This substantial increase was mostly related to a $7.9 million inventory write down in the third quarter of 2015. Our gross margin is below our prior two quarters in 2016, driven primarily by lower average selling prices due to our initiative to reduce aged service and sales demonstration inventory, as well as a slight decline in our service margin.

Selling and marketing expenses increased by $0.7 million, or 4.1%, to $19.7 million in the third quarter of 2016 compared to $19.0 million in the third quarter of 2015. This increase was related mostly to higher employee related expenses as we increased our sales force to drive top line growth.

As a percentage of sales, selling and marketing decreased to 24.8% compared to 26.1% in the third quarter of 2015. General and administrative expenses in the third quarter of 2016 were $10.8 million compared to $8.2 million in the third quarter last year.

This increase was mostly driven by an increase in our incentive compensation accruals, higher headcount, and acquisition related expenses. As a percentage of sales, general and administrative expenses increased to 13.5% compared to 11.4% in the third quarter of 2015.

Research and development expenses increased to $8.0 million in the third quarter of 2016 compared to $5.8 million in the third quarter of 2015. This increase was primarily related to higher compensation expense from an increase in our incentive compensation accrual, higher headcount, and acquired businesses.

In addition, we recorded an expense related to the write-off of certain patent assets. Research and development expenses increased to 10.0% of sales in the third quarter of 2016 compared to 8% of sales in the prior-year period.

Operating income in the third quarter of 2016 was $0.8 million, an increase of $1.7 million compared to an operating loss of $0.9 million in the prior-year period, primarily due to higher sales and the increase in gross margin. Our operating margin was 1.1% in the quarter compared to negative 1.3% in the prior-year period.

In the third quarter of 2016, we recorded an income tax benefit of $0.1 million, primarily due to a change in the geographical mix of our full-year expected pre-tax income.

Net income in the third quarter of 2016 was $1.1 million or $0.07 per diluted share, representing an increase of $2.0 million or $0.12 per diluted share above the prior-year period. I will now briefly discuss a few balance sheet items.

As of September 30, 2016, cash and short-term investments totaled $153.3 million, an increase of $2.9 million compared to $150.4 million as of December 31, 2015, primarily driven by strong cash flow from operations of $28.5 million, offset partly by the acquisition of BuildIT Software & Solutions and Laser Projection Technologies totaling $20.9 million.

Accounts receivable decreased by $12.5 million to $57.4 million as of September 30, 2016, compared to $69.9 million as of December 31, 2015. DSO was 66 days at the end of third quarter 2016, down 4 days from the end of fourth quarter 2015.

Total inventories increased to $88.9 million as of September 30, 2016, from $79.3 million as of December 31, 2015, mostly driven by our new product drumbeat, acquired businesses, and an increase in our salesforce. Finally, I will conclude with our headcount numbers. We ended 2015 with 1,288 employees.

As of September 30, 2016, we have grown to 1,440 employees, in line with our stated goals to invest in our salesforce and execute a more aggressive acquisition strategy. Geographically, we added 607 employees in the Americas, 511 in Europe, and 322 in Asia. I will now hand the call over to Simon..

factory metrology, product design, construction BIMCIM, public safety forensics, and 3D solutions. When we announced our renewal initiatives in February, we indicated a 12 to 18 month implementation period.

Given our progress to date and the evaluation of what lies ahead, we are committed to substantially completing the renewal and reorganization efforts by mid-2017. We are in the process of transitioning our segment financing, our financial reporting from geographical regions to verticals.

Our third quarter financial results continue to be reported on a geographic regional basis. We are in the midst of harmonizing our business practices to a single global approach in an effort to reduce complexity and streamline our operating costs.

As we introduce new products, we will be differentiating offerings by vertical to better solve the problems of our customers. And during the implementations period, we will encounter certain implementation costs such as system configuration expenses or recruiting expenses, increased selling expenses, and lower gross margins.

And we remain focused on minimizing the incremental financial cost of the renewal and vertical expansion. Historically, the fourth quarter is our highest sales, revenue, and profitability quarter.

The FARO team will remain focused on sales execution with the intent to deliver a strong finish to 2016 while also continuing to execute on our renewal initiatives, and to harmonize our processes in order to position ourselves for the future.

I'm proud of our significant accomplishments thus far in 2016, and I want to thank all FARO employees for their continued focus as we improve the way we do business. I'll now open the call for questions..

[Operator Instructions] We'll take our first question from Ben Hearnsberger of Stephens. Your line is open..

I wanted to start walking through the income statement, and looking at what you would describe as one-time on the cost side. I know you called out M&A costs and G&A, a patent write-off in R&D, and then we've got this old equipment that we're discounting.

Can you walk us through and call out what would be considered maybe one-time in nature?.

Sure. If I look at the income statement and I start with selling and marketing, we had recruiting and relocation costs associated with our -- filling our salesforce globally. We do not plan to call out how much that is; but it is approximately half, call it, of the year-over-year increase.

The G&A, there, we had transaction expenses related to our acquisitions, so that was a primary driver for us. And in R&D, we had the patent write-off. This is somewhat recurring from the perspective as patents expire and we choose not to renew those, we will have those expenses. We had a slight bit in Q2, slightly higher in Q3.

And then some M&A in terms of the acquired businesses coming through in R&D that you would not have in the prior year. So what I would say also is when you look down at the prior-year comparison, one of the factors -- not a one-time, but one of the factors that is a driver is our incentive compensation is a higher level this year than last year.

So if you look at that $6 million, we have approximately $2 million in higher incentive compensation year-over-year..

Ben, this is Simon. I wanted to just add one other item. With the creation of the verticals, where metrology of course -- factory metrology is our biggest one, we have to put in a large number of new sales staff in the new verticals. And it will be one-time in the sense that we need to create a basis for, let's say, a more regular growth going forward.

So we could have actually several tens of employees hired in emerging verticals like public safety, around the world, and then move towards a more systematic quarterly growth from that point on.

So, in 2017, what I was referring to was the fact that we would need to do some major hiring initiatives, which will mean that selling and marketing expenses will get ahead of sales for a few months as those sales teams -- those newly implemented sales teams ramp up in the verticals which do not have substantive salesforces at the moment..

Okay. So, sales and marketing is going to grow ahead of sales.

How do you think about G&A and R&D as we look out over the next year? Are we at, on an absolute basis, a decent level? Or could we continue to step those lines up as well?.

The plan is to keep all that flat as possible right now. So there's no one of the ideas behind harmonization and the efficiencies across the world is that we should be able to get the, we should be able to handle higher sales growth with an existing general and administrative cost structure.

With respect to R&D, the reorganization of R&D also means the same thing. In fact, I would like to see that number come down as a percentage of sales. We just have to be, I think we can be far more effective about the products produced for the same dollars.

So, the quick answer to your question is that we'll keep those two flat, and hopefully the top line will grow. And then that means, as a percentage of sales, we expect those to drop..

And on the G&A, Ben, as you look at our quarterly trend in 2016, we were at $10.5 million, $10.2 million, $10.8 million. If you think about the activities that we have in Q3 in terms of the M&A, things like that, I consider we've basically done what Simon has just indicated. We have held that absolute dollar amount, excluding these initiatives..

Okay. One last question. As we think about trying to produce stronger revenue growth, I think a big piece of that is contribution from all the new products you've launched.

Can you walk us through which new products you are most excited about, which you expect to be material contributors in 2017? And then maybe just talk about the general environment, as well, as we enter 2017..

Sure. So, clearly one of the most exciting products I've seen in a long time is the VectorRI, which came with the LPT acquisition. We think this is nothing less than a watershed potential change in technology in factories for doing measurement and building guidance within the manufacturing environment.

That's an early adopter product right now, because we need to ramp up the production, so we believe that will start to have an important impact in 2017. The other product which is gaining some significant momentum but requires some significant restructuring in the way we deliver it is the Cobalt Imager, which was introduced last year.

But it became apparent that without an integrated group that provides solutions for customers that it wasn't going to get its full traction. That group is in the process of being formed. We have many projects on our plate, and we expect that Cobalt also make an important contribution.

Finally, I think the next biggest contributor will be the Focus S, the newly introduced Focus scanner, which will have dramatic implications. It's a market leader. It's got about 60%-odd of the market, and it represents a very important future growth area..

Our next question is from Patrick Newton of Stifel. Your line is open..

Hey guys, good morning Simon and Bob. Thank you for taking my questions. Just focusing on the sales headcount, I calc about a 7% sequential increase.

When are we going to see mid-teens growth on the headcount side, Simon? And then can you just comment on how your employees are adjusting to the change to increase products to sell, and to the vertical reorg?.

Sure. I'm going to ask you to repeat the second part of your question in a second. With regards to the sales growth, staffing growth, you'll start to see that starting in this quarter. Moving forward, we want to get everything up to the point where we are seeing generally a high teens growth in all the verticals.

There was an infrastructural need to establish the various departments correctly before we started throwing people at them. But it's not an insignificant increase to see 7% increase in just the one quarter over quarter. So, we are ramping up, and we're trying to define those for our budgets for next year.

But you should expect to see double digit growth in the sales force in 2017..

Great. Yes, the second part of the question was how your sales teams are adjusting to having vertical focused, and an increased product portfolio to sell..

Well, there's obviously excitement. There's definitely salespeople are excited by having new products and knowing that they can count on it. Customers, of course, define their loyalty by an expectation for new technologies, and proper support of that. So there's an initiative to better define the products for all the verticals.

So, the pricing and performance of these products is going to contribute to the effectiveness in the sales. In the early emerging markets that we have gone after the product design, for example, and the public safety, I would call those formative.

But the marketplaces are extremely interested and excited about the products we're bringing to them, and have been well welcomed. So, it's a little early to tell, but everybody is excited, both from the customer and the sales force perspective..

Great.

And then I know it's still very early stages, but given some of the changes you've made to your demo process, is there any noticeable change in the close rates or in number of customer interactions?.

Well, the number of customer interactions has increased, for sure. We're able to show much more early adopter products, much more broadly around the world. The number of early demos has gone up. I can't say that it hasn't had an effect yet on the close ratio.

We have had sales that have derived entirely from Web demos without an onsite demo, which of course is always interesting to us. And I think it's a little early for us to say. We'd certainly hope that the close rate will go up..

Okay. And then, Bob, just on some revenue and inventory questions.

Can you help us out in understanding contribution to revenue from acquisitions in the quarter? And then pertaining to the sale of aged servers and demo inventory, what was the resulting revenue contribution? Is there any way to approach that what gross margin would have been, if you exclude the discounting impacts?.

Patrick, at this point, we do not plan to disclose the sales revenue contribution from the two acquisitions. We have already had published the 8 K for both the purchase of BuildIT Software & Solutions, which was $3.8 million, was the purchase price; and then Laser Projection Technologies, which was $17.1 million.

We have not historically, and not go forward, really segregate out those businesses and call out the revenue contributions. What I will say, though, is when we do publish the 8 K in the coming days, you will see of course the purchase accounting and how that purchase price will be allocated across our balance sheet. You will get that level of detail..

small, important technologies that can make large contributions to our channel..

In terms of the -- the second part of your question was related to one of our initiatives to reduce our aged service and demonstration inventory. As I look at it, Patrick, we think into the third quarter, at a 56.1% gross margin year-to-date basis. And our third-quarter margin is 53.6%.

The primary driver -- one of the primary drivers for us is being from that 56% down to the 53.6% relates to selling off the -- or our initiative to reduce that risk for our shareholders of having that aged service and demonstration inventory. We highlight that in our Ks and our Qs before, that risk. That was a major driver of that margin decline.

So it was about double the sales that we would normally see in that category business. And as Simon indicated, it really helps to get that slow entry -- lower barrier entry for some customers..

And can you just quantify what double is, since we don't really have a baseline? Was it a couple million in top-line contribution? Anything to help us, in essence, figure out what the organic growth rate is versus perching at the inventory..

It was approximately $9 million in revenue for the aged demonstration and service sales in the quarter..

And that was roughly double the norm, you said?.

That's correct..

And then, Simon, you talked about $34 million in service and demo inventory exiting the quarter.

What is the right level, long-term?.

That's hard to say. It's got a lot to do with the reliability, which is kind of an actuarial analysis of how much inventory we hold for premium warranties as a function of the reliability of the product.

So, one of the primary tools that you use is to improve reliability, and, hence, reduce the actuarial requirement for having available premium warranty equipment. I think it could come down substantively.

And I would hope -- of course, as the number of installed units goes up and premium warranty sales become an important part of sales, there's a counter to that reduction process. So, I'm not prepared to say what the right number is..

Our next question is from Jim Ricchiuti of Needham & Company. Your line is open..

When would you anticipate that some of these actions -- these initiatives you're taking on the service, demo inventory side -- will be behind you, as you look out over the next couple of quarters? Can you give us any sense? It sounds like it's going to continue for a bit of time..

Yes, it's part of the initiatives that should be done by mid-2017, at the current rate that we're going at. Which is why I mentioned slightly depressed gross margins from that effect over the next couple of quarters. So I would expect this quarter, and maybe the next one or two..

Okay. And you gave a little bit of color on what you are seeing in the various geographies? But I wonder if you could maybe elaborate a little bit more on that. If we look at the Americas, you called out, I think, one of the factors in the strength you saw in that region, better conditions in 3D documentation.

How is the metrology business going, and did it go in the Americas?.

So, what we saw in the Americas was a nice improvement over where we were at in the prior quarter. As you know, last quarter we talked about it being somewhat down. We saw strength on the metrology side of our business, both driven by, partially by these lower-priced products of the demonstration sales and service sales.

But also really around just the pure factory metrology point of view in terms of the high-accuracy Arm product as well. So we saw very good results out of our aerospace, automotive customers, relating to our metrology business. As you look around the globe, we saw the same out of Japan.

It's been a very nice increase for us year-over-year 2016 in Japan what we had, than what we had in 2015. I would say the only area where we saw some, I would say, market softness and higher competitive pressures would have been in Europe, Jim..

Okay, that's helpful.

And just in general, anything unusual on the pricing side in terms of price competition that you may be seeing out in the market? Other than the initiatives that you are taking, but just in general, what's the pricing environment?.

Europe, China, those types of places. That's what we hear from the sales teams; consistent with prior quarters, maybe a notch up..

Okay. If we go back 10 years or so, you've always generated pretty healthy sequential revenue growth. In Q4 it looks like it's probably averaged around 20% or so from Q3.

Are there factors that we need to consider with this historical pattern and your ability to show, call it, mid-teens sequential growth, or up in the current quarter, as it relates to maybe some of the initiatives you're taking? Will there be some changes in Q4 that we might see versus historically?.

I think, at this point, the historical pattern is probably the most preferred predictive approach. I do believe that there's an opportunity for some of the initiatives to change from that historical balance between the quarters.

But I don't think that that's going to really happen with any strength until many of these initiatives and product repositioning occur in 2017. So I would say at this point, you should view historical patterns as being representative for this quarter..

Our next question is from Richard Eastman of Robert W. Baird..

Very quickly, if we look at the overall sales growth this, call it, 10%, round up in the quarter could you provide any insight into the five verticals, and how they may how the growth in the five verticals may have lined up with that, call it, 10% year over year sales growth?.

Well, we are not ready, of course, to do the segment reporting. But I can suggest to you that the primary volume is coming from our factory metrology, which is our predominant group. The second in line would be the BIMCIM, part of which we call or which was part of what we used to call 3D documentation.

The public safety will start to become much more significant as headcount goes up, as well as product design and 3D solutions. So it is a little early to be able to report that..

Okay. And then the surface growth, what's the visibility there on continued double digit growth in service? We made a full court press here on service contracts and customer support there, and that has clearly shown up.

But I'm curious what the runway is there, given that that growth has exceeded your product growth for some time? So obviously you are harvesting the installed base, but how do you feel about maintaining a 15% or 20% growth rate in service year over year, going forward?.

Well, I would like to say that we in short order, let's say the next 6 to 9 months, that we saturate it at its current level, and then it grows commensurate with the increase in the installed base. That's what I would hope.

So I would expect that with the new initiatives and making use of that installed base, that let's say the next three quarters, we would see a catch up to make sure that we have properly premium warranties and provided programs for all our installed base. And then subsequent to that, I think it should track the increase in the installed base..

Okay. And then just a quick question. I think to interpret maybe something you'd said earlier, Simon, the headcount growth here over the next, call it, 12 months is expected to be double digit.

Is that right? And that is sequentially?.

Systematically, year over year, I would expect to see a high double digits increase in the overall headcount in sales. .

In sales and marketing..

In sales and marketing. Of course; we are keeping everything else flat. It's just sales and marketing..

Again, when you project out, given the cost of the realignment and the filling of the verticals here in terms of headcount, do you project out that profitability runs closer to breakeven here for the next few quarters?.

Well, we are better than breakeven now, so I'm not sure what you mean..

Well, you are better, but certainly not maybe. [Multiple Speakers].

Yes, no, you make a good point. I believe that there will be a little bit of cat and mouse as we aggressively increase the headcount in the new, emerging verticals, as I mentioned in my talk, that I believe that if selling expenses could get ahead of the actual sales.

But our ability to ramp up salespeople has been pretty good in the past six to nine months to get them up and running. So I think you make a good point. But remember also that we have a lot of new product introductions, which even through the existing installed salesforce, should generate some important growth.

Our hope is that we will still be able to balance those out, and continue to show good cash flow and profitability..

As Simon indicated is we are focused as a team, as a Company, as a leadership, to complete these initiatives by mid-2017.

And so, after we get through that mid-2017, all the things that we've talked about in the past -- in terms of how we're going to leverage G&A, R&D as a percentage of sales -- we're absolutely focused on that, as Simon indicated, in terms of keeping absolute dollars in R&D and G&A, and lifting gross margins..

One of the areas where I think that we have restructured and harmonized has been in the commission and payroll structure. We have reduced the variable part on the commission part and increase the fixed part. On the short term, that might have a slightly larger impact on the cost of selling.

But very quickly, with sales increasing, you start to get ahead of the selling expenses. So, we have made changes in our process in so many different ways that at this point, we would be very unhappy if we were not profitable throughout the process. So it will be a little bit of a balancing process..

And just move to the last question. I think, Bob, when you ran through some of the OpEx items, you commented that incentive comp was up pretty much across the board there.

And I'm curious, is maybe the driver in the increase in incentive comp -- is it based here on these organizational changes and milestones? Or is it based on sales growth? I'm just curious, across the board with incentive comp up, obviously we are performing to whatever our goals are.

And our goals are to -- what? Increase headcount? To get our verticals realigned? These initiatives that we've focused on?.

Our incentive compensation program is tied to what ourselves and our compensation committee views as the interests of our shareholders, which is grow revenue and to take that to the bottom line and to growth net income.

And so we had targets set out for the beginning of the year, which were aggressive targets both for growth of our sales and growth of our net income. And if you compare that -- how we're achieving versus how we achieved on those prior metrics last year -- that's why the incentive compensation is up about $2 million, quarter over quarter.

Because last year we did have a $7.9 million inventory write-down, which caused us to not meet those objectives for our shareholders. So again, we're performing -- our incentive compensation program is aligned to the pockets of our shareholders..

So, the $0.07 EPS in the quarter, that was ahead of your plan?.

The $0.07 -- no. What we are saying is this, is that year-over-year we are closer to our plan than what we were last year. So if I look at year-over-year the incentive compensation, what we have accrued in our accrued liabilities on our balance sheet is about $2 million of expense higher than what we were last year in the quarter.

Just because of the better performance that we've had this year versus last year..

Our next question is from Mark Jordan of Noble Financial. Your line is open..

Good morning John.

The first question, relative to your expectations for the verticals, do you believe that the salesforce in each of the verticals say, the metrology versus public safety, will eventually have the same level of sales productivity? Or is there a structural difference between verticals with regards to expected performance?.

That's actually a really great question. It's a question we ask ourselves here, too, as we try to model what's going forward. Right now, it looks like yes, it does.

It seems to be, you know our average price, if you think about our products anywhere from the $30,000 to $70,000 range so, for argument's sake, let's call the average sale around $50,000 when you add software and hardware.

The limited number of demos that an individual can do in the field seems to be the limiting factor to the number of demonstrations, and obviously the number of sales as a function of the close rate.

So now you understand why we're trying to do some of this modernization initiative, to break the back of those limits of the number of demos you can do and the quality of those demos for the purposes of the close rate. Right now we have the expectation that the sales group will be the same in terms of the average sales.

The one area where we think is the highest risk is where the prices are substantively different overall, and that's in the product design category, where reverse engineering does not require a high degree of accuracy; and, hence, the product categories tend to be slightly lower priced.

But then again, the sales process may be easier in those cases, and that's yet to be determined. So, right now, I think the safe answer is to tell you that we expect the same kind of dollar sales productivity per salesperson..

A second question for me, relative to M&A. obviously you had a couple of small technology purchases.

Do you expect more on that front? Or were these a couple of unique events that occurred, and we may go an extended period of time without additional transactions?.

Yes, as I said in my preamble, we expect to continue these types of acquisitions. That's all we can tell you, is that we expect to continue that..

Our next question is from Ben Rose of Battle Road Research. Your line is open..

it's been a few quarters since you've introduced the early adopter program.

And at a high level, could you speak to your level of satisfaction so far with the results that you have seen?.

Yes; a very interesting area of concern. The idea, of course, was to do a small-scale introduction of new technologies in order to get immediate customer feedback and interest in the marketplace, depending, and we would do this in a limited manner, geographically and technologically.

One of the first ones, for example, was the scan localizer, which was a device for positioning and linking together the scans by the Focus Scanner. We learned from that that people are quite interested in that for interior design. We need to, for example, make some small changes in the device.

But we also learned that there was a secondary market, which we really didn't have a good feel for, and that's just the 2D scanner market, which resulted in our Zone 2D product introduction. There's a lot of people that are interested simply in getting floor plans well defined quickly. So we discovered things.

And I think we can say that we discovered elements of the marketing story for each of these products that we have introduced, from an early adopter point of view. It allows us to show the market that we're working on new things; get feedback from very specific types of clients.

Remember that these early adopter clients had to register themselves, commensurate with the expectations for an early adopter, which relates to service and support and performance of the devices. So it's actually interesting that we have people signing up.

But they are predominantly in the metrology vertical right now, while we are slowly adding people in the BIMCIM and in the public safety areas. So, I would say it's been rather productive. It's a tremendous tool in product management to get feedback quickly and make optimizations in the product for the vertical.

Remember that in public safety and in BIMCIM that a lot of the technologies that we're bringing have never been used before. So it's a certain amount of missionary work, and getting that early feedback is essential. So, we feel very good about it, and we think it will play a very important role going forward..

[Operator Instructions] Our next question is from Henden Susatomo of Gabelli & Company..

you have large number of new product introductions.

How should we think about the gross margins of those new products, relative to the overall gross margin? Secondly, when would we see a positive benefit of shifting more into value solution approach and higher software contents?.

So, historically, our margins, as you will recall going back some years, has been around 60%. That seemed to be a magic number when we were leading in terms of the being technology leaders and demanding higher prices.

We think that there will be a higher margin in the value added 3D solutions vertical, where we're actually providing a much higher value added. But I would expect that the goal for us, as a software and hardware mix, is to get back up into the 60% gross margin area..

And any insight into the timing, whether we should see some improvement in gross margin sometime in 2017?.

Absolutely. It's our plan to incrementally develop that by introducing technology leading versions of our technology, getting premium pricing. And of course, the advent of the 3D solutions vertical will also increase that. So mid 2017 continues to be our goal line for expectations to see the results of our efforts..

And there are no further questions at this time..

Thank you, everybody, for attending our third quarter conference call, and we look forward to speaking to you again soon. Thank you..

Thank you. This does conclude today's FARO Technologies conference call in conjunction with its third-quarter 2016 earnings release. You may now disconnect your lines. And, everyone, have a great day..