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Consumer Cyclical - Apparel - Footwear & Accessories - NASDAQ - US
$ 3.16
7.85 %
$ 7.49 M
Market Cap
None
P/E
1. INTRINSIC VALUE

This DCF valuation model was last updated on May, 7, 2025.

The intrinsic value of one AREB stock under the worst case scenario is HIDDEN Compared to the current market price of 3.16 USD, American Rebel Holdings, Inc. is HIDDEN

This DCF valuation model was last updated on May, 7, 2025.

The intrinsic value of one AREB stock under the base case scenario is HIDDEN Compared to the current market price of 3.16 USD, American Rebel Holdings, Inc. is HIDDEN

This DCF valuation model was last updated on May, 7, 2025.

The intrinsic value of one AREB stock under the best case scenario is HIDDEN Compared to the current market price of 3.16 USD, American Rebel Holdings, Inc. is HIDDEN

2. FUNDAMENTAL ANALYSIS

Price Chart AREB

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$90.0$90.0$80.0$80.0$70.0$70.0$60.0$60.0$50.0$50.0$40.0$40.0$30.0$30.0$20.0$20.0$10.0$10.0$0.0$0.015 Nov15 NovDec '24Dec '2415 Dec15 DecJan '25Jan '2515 Jan15 JanFeb '25Feb '2515 Feb15 FebMar '25Mar '2515 Mar15 MarApr '25Apr '2515 Apr15 AprMay '25May '25
FINANCIALS
11.4 M REVENUE
-28.62%
-12.2 M OPERATING INCOME
-39.42%
-17.6 M NET INCOME
-80.90%
-7.02 M OPERATING CASH FLOW
0.18%
-3.09 K INVESTING CASH FLOW
99.07%
6.23 M FINANCING CASH FLOW
-23.56%
1.78 M REVENUE
-23.72%
-4.95 M OPERATING INCOME
-376.06%
-7.9 M NET INCOME
-352.08%
-1.92 M OPERATING CASH FLOW
-37.35%
-9 K INVESTING CASH FLOW
-75.96%
2.09 M FINANCING CASH FLOW
84.53%
Balance Sheet American Rebel Holdings, Inc.
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Current Assets 6.33 M
Cash & Short-Term Investments 288 K
Receivables 1.17 M
Other Current Assets 4.87 M
Non-Current Assets 3.68 M
Long-Term Investments 0
PP&E 3.18 M
Other Non-Current Assets 497 K
2.87 %11.70 %48.64 %31.81 %4.97 %Total Assets$10.0m
Current Liabilities 15.3 M
Accounts Payable 3.19 M
Short-Term Debt 8.44 M
Other Current Liabilities 3.63 M
Non-Current Liabilities 2.37 M
Long-Term Debt 2.37 M
Other Non-Current Liabilities 0
18.10 %47.85 %20.60 %13.45 %Total Liabilities$17.6m
EFFICIENCY
Earnings Waterfall American Rebel Holdings, Inc.
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Revenue 11.4 M
Cost Of Revenue 11.5 M
Gross Profit -120 K
Operating Expenses 12.1 M
Operating Income -12.2 M
Other Expenses 5.38 M
Net Income -17.6 M
15m15m10m10m5m5m00(5m)(5m)(10m)(10m)(15m)(15m)(20m)(20m)11m(12m)(120k)(12m)(12m)(5m)(18m)RevenueRevenueCost Of RevenueCost Of RevenueGross ProfitGross ProfitOperating ExpensesOperating ExpensesOperating IncomeOperating IncomeOther ExpensesOther ExpensesNet IncomeNet Income
RATIOS
-1.05% GROSS MARGIN
-1.05%
-107.00% OPERATING MARGIN
-107.00%
-154.15% NET MARGIN
-154.15%
230.67% ROE
230.67%
-175.93% ROA
-175.93%
-384.22% ROIC
-384.22%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis American Rebel Holdings, Inc.
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00(1m)(1m)(2m)(2m)(3m)(3m)(4m)(4m)(5m)(5m)(6m)(6m)(7m)(7m)(8m)(8m)201720172018201820192019202020202021202120222022202320232024202420252025
Net Income -17.6 M
Depreciation & Amortization 240 K
Capital Expenditures -3.09 K
Stock-Based Compensation 656 K
Change in Working Capital 7.75 M
Others 4.74 M
Free Cash Flow -7.02 M
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets American Rebel Holdings, Inc.
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Wall Street analysts predict an average 1-year price target for AREB of $0.24 , with forecasts ranging from a low of $0.24 to a high of $0.24 .
AREB Lowest Price Target Wall Street Target
0.24 USD -92.41%
AREB Average Price Target Wall Street Target
0.24 USD -92.41%
AREB Highest Price Target Wall Street Target
0.24 USD -92.41%
Price
Max Price Target
Min Price Target
Average Price Target
250250200200150150100100505000Jun '24Jun '24Jul '24Jul '24Aug '24Aug '24Oct '24Oct '24Nov '24Nov '2420252025Feb '25Feb '25Apr '25Apr '25Jun '25Jun '25Jul '25Jul '25Aug '25Aug '25Oct '25Oct '25Nov '25Nov '2520262026Feb '26Feb '26Apr '26Apr '26
4. DIVIDEND ANALYSIS
5. COMPETITION
slide 2 of 5
6. Ownership
Insider Ownership American Rebel Holdings, Inc.
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Sold
0-3 MONTHS
2.42 M USD 1
3-6 MONTHS
322 K USD 1
6-9 MONTHS
0 USD 0
9-12 MONTHS
0 USD 0
Bought
3.47 M USD 1
0-3 MONTHS
0 USD 0
3-6 MONTHS
80 K USD 1
6-9 MONTHS
0 USD 0
9-12 MONTHS
7. News
American Rebel Light Beer Expands into Florida with North Florida Sales Distribution Agreement Nashville, TN, May 06, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is proud to announce its newest distribution agreement with North Florida Sales (nfsinfo.com), a premier beverage distributor serving the Northeast Florida market. This collaboration and expansion into Florida is another bold step in American Rebel's mission to bring high-quality, American-made beer to hardworking, freedom-loving patriots across the Sunshine State. globenewswire.com - 1 week ago
American Rebel Holdings, Inc. (NASDAQ: AREB) Highlights Key Strategic Expansion Initiatives Following Successful Board Meeting and Investor Engagement at Mar-a-Lago Nashville, TN, May 01, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), highlights key strategic decisions reaffirmed and ratified during its board meeting and investor dinner held April 29, 2025, at Mar-a-Lago in West Palm Beach, FL. globenewswire.com - 2 weeks ago
American Rebel (NASDAQ: AREB) to Host Strategic Board Meeting and Exclusive Dinner for Investors at Mar-A-Lago Following Unprecedented Successful Sponsorship at the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway American Rebel Light Beer was featured at the NHRA event, where thousands of attendees and a national television audience were exposed to America's Fastest Growing Beer. globenewswire.com - 2 weeks ago
Champion Safe Company Wraps Up a Strong Showing at the 154th NRA Annual Meeting PROVO, UT, April 28, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America's Patriotic Brand ( americanrebel.com ), is proud to announce a strong and successful presence at the 154th NRA Annual Meetings & Exhibits held this past weekend in Atlanta, Georgia. Champion's booth saw steady traffic and enthusiastic interest from NRA members passionate about protecting their firearms, their families, and their Second Amendment rights. globenewswire.com - 3 weeks ago
American Rebel Light Beer Continues Rapid Expansion of National Distribution Footprint adding North Carolina's Adams Beverages Strategic Growth Fuels American Rebel Beer as it Reaches 10 States with Several More to be Announced Soon Nashville, TN, April 22, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( americanrebelbeer.com ) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( americanrebel.com ), proudly announces its strategic expansion into North Carolina through a distribution agreement with Adams Beverages (adamsbev.com). This move is a significant milestone in the Company's broader Southeast growth strategy. globenewswire.com - 3 weeks ago
American Rebel Light Beer Partners with Charlotte Motor Speedway to be Title Sponsor of American Rebel Light NHRA 4-Wide Nationals Nashville, TN, April 21, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is thrilled to announce its title sponsorship of the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway. This exciting collaboration marks a milestone in the brand's journey to connect with motorsports enthusiasts across the nation. globenewswire.com - 4 weeks ago
American Rebel Beer Announces Launch Event in Bowling Green Kentucky with Distribution Partner – Clark Distributing Company Nashville, TN, April 15, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com), and a designer, manufacturer, and marketer of branded safes, personal security, self-defense products and apparel, is proud to announce a Tax Day Launch Event for southern Kentucky at the Spillway Bar & Grill, 2195 River Street in Bowling Green, Kentucky with its distribution partner, Clark Distributing Company (ccclark.com). This morning American Rebel CEO Andy Ross appeared live on air at D93 WDNS Classic Rock Radio in Bowling Green to celebrate the launch party. globenewswire.com - 1 month ago
American Rebel Beer Named Entitlement Sponsor For the American Rebel Light NHRA 4-Wide Nationals CONCORD, N.C., April 14, 2025 (GLOBE NEWSWIRE) -- Ahead of zMAX Dragway's thrilling 44,000-horsepower, four-wide spectacle of speed, American Rebel Beer has partnered with zMAX Dragway as the entitlement sponsor for the April 25-27 American Rebel Light NHRA 4-Wide Nationals. globenewswire.com - 1 month ago
AMERICAN REBEL ANNOUNCES CLOSING OF UP TO $11 MILLION PRIVATE PLACEMENT PRICED AT-THE-MARKET UNDER NASDAQ RULES $2.5 million upfront with up to approximately $8.5 million of potential aggregate gross proceeds upon the exercise in full of warrants globenewswire.com - 1 month ago
American Rebel Holdings Issues Corporate Update Highlighting Recent Key Milestones and Strategic Growth Initiatives Forged in Freedom, Fueled by Growth, Focused on the Future NASHVILLE, TN, April 07, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), the creator of American Rebel Beer (americanrebelbeer.com) and a leading provider of safes, personal security, and patriotic lifestyle apparel, today issued a corporate update summarizing several recent developments that have strengthened the Company's foundation and accelerated its national growth strategy. CEO Andy Ross commented: “We've accomplished several key goals in the past 10 days alone, and we're just getting started. globenewswire.com - 1 month ago
AMERICAN REBEL ANNOUNCES UP TO $11 MILLION PRIVATE PLACEMENT PRICED AT-THE-MARKET UNDER NASDAQ RULES $2.5 million upfront with up to approximately $8.5 million of potential aggregate gross proceeds upon the exercise in full of warrants globenewswire.com - 1 month ago
American Rebel Launches Nationwide Ad Campaign on March 31 with 30 Second TV Spot, Complemented by Digital Media Across Leading Websites, to Increase Exposure of the Company and its Products to Millions of Viewers Plans to Utilize Digital Ads and Traditional Television Spots Nashville, TN, March 28, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), has announced that it will launch an ad campaign to raise awareness and exposure for the Company. The Company anticipates running traditional television spots on CNBC and Fox Business as well as utilizing digital ads that will appear on many top-tier financial advice and investor education websites with combined monthly traffic of over 300 million followers. globenewswire.com - 1 month ago
8. Profile Summary

American Rebel Holdings, Inc. AREB

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COUNTRY US
INDUSTRY Apparel - Footwear & Accessories
MARKET CAP $ 7.49 M
Dividend Yield 0.00%
Description American Rebel Holdings, Inc. provides safes and personal security products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides supplemental accessories, including space savings items for its safes, such as hangers, lights kits, moisture guard, and rifle rod kits. The company markets its products through retailers, local specialty sports, hunting, and firearms stores, as well as online. American Rebel Holdings, Inc. was founded in 2014 and is based in Nashville, Kansas.
Contact 718 Thompson Lane, Nashville, KS, 37204 https://www.americanrebel.com
IPO Date Feb. 7, 2022
Employees None
Officers Mr. Todd Porter President of American Rebel Beverages, LLC Mr. Corey A. Lambrecht Chief Operating Officer & Director Mr. Charles A. Ross Jr. Chief Executive Officer, Treasurer, Secretary & Executive Chairman Mr. Douglas Edward Grau President, Interim Chief Financial Officer & Interim Principal Accounting Officer Mr. Nathan Findley President of American Rebel Safes