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Consumer Cyclical - Apparel - Footwear & Accessories - NASDAQ - US
$ 0.5686
-17.5 %
$ 1.54 M
Market Cap
-0.02
P/E
1. INTRINSIC VALUE

This DCF valuation model was last updated on Mar, 3, 2025.

The intrinsic value of one AREB stock under the worst case scenario is HIDDEN Compared to the current market price of 0.569 USD, American Rebel Holdings, Inc. is HIDDEN

This DCF valuation model was last updated on Mar, 3, 2025.

The intrinsic value of one AREB stock under the base case scenario is HIDDEN Compared to the current market price of 0.569 USD, American Rebel Holdings, Inc. is HIDDEN

This DCF valuation model was last updated on Mar, 3, 2025.

The intrinsic value of one AREB stock under the best case scenario is HIDDEN Compared to the current market price of 0.569 USD, American Rebel Holdings, Inc. is HIDDEN

2. FUNDAMENTAL ANALYSIS
FINANCIALS
16.2 M REVENUE
92.06%
-7.94 M OPERATING INCOME
-56.81%
-11.1 M NET INCOME
-55.40%
-7.04 M OPERATING CASH FLOW
-3.05%
-331 K INVESTING CASH FLOW
96.77%
8.16 M FINANCING CASH FLOW
-53.21%
2.34 M REVENUE
-28.19%
-1.04 M OPERATING INCOME
73.64%
-1.75 M NET INCOME
66.72%
-1.4 M OPERATING CASH FLOW
21.80%
11.8 K INVESTING CASH FLOW
286.63%
1.13 M FINANCING CASH FLOW
-28.00%
Balance Sheet American Rebel Holdings, Inc.
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Current Assets 10.3 M
Cash & Short-Term Investments 1.15 M
Receivables 2.82 M
Other Current Assets 6.29 M
Non-Current Assets 4.39 M
Long-Term Investments 0
PP&E 2.31 M
Other Non-Current Assets 2.08 M
Current Liabilities 6.75 M
Accounts Payable 1.98 M
Short-Term Debt 4.13 M
Other Current Liabilities 641 K
Non-Current Liabilities 907 K
Long-Term Debt 907 K
Other Non-Current Liabilities 0
EFFICIENCY
Earnings Waterfall American Rebel Holdings, Inc.
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Revenue 16.2 M
Cost Of Revenue 13.2 M
Gross Profit 3.04 M
Operating Expenses 11 M
Operating Income -7.94 M
Other Expenses 3.16 M
Net Income -11.1 M
RATIOS
18.71% GROSS MARGIN
18.71%
-48.92% OPERATING MARGIN
-48.92%
-68.40% NET MARGIN
-68.40%
-158.68% ROE
-158.68%
-75.78% ROA
-75.78%
-66.01% ROIC
-66.01%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis American Rebel Holdings, Inc.
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Net Income -11.1 M
Depreciation & Amortization 104 K
Capital Expenditures -6.3 K
Stock-Based Compensation 26 K
Change in Working Capital -1.57 M
Others 5.62 M
Free Cash Flow -7.04 M
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets American Rebel Holdings, Inc.
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AREB has no price targets from Wall Street.
4. DIVIDEND ANALYSIS
5. COMPETITION
6. Ownership
Insider Ownership American Rebel Holdings, Inc.
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Sold
0-3 MONTHS
322 K USD 1
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
0 USD 0
Bought
0 USD 0
0-3 MONTHS
80 K USD 1
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
Date Value Insider Amount Avg Price
1 month ago
Jan 10, 2025
Sell 322 K USD
Kingdom Building, Inc.
10 percent owner
- 43000
7.5 USD
5 months ago
Oct 01, 2024
Bought 80 K USD
Kingdom Building, Inc.
10 percent owner
+ 53334
1.5 USD
7. News
American Rebel Holdings, Inc. (NASDAQ: AREB) CEO Andy Ross Promotes the American Dream and Patriotic Products on NBC KSHB 41 Kansas City Morning Show KC Spotlight Nashville, TN, Feb. 21, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com), and a designer, manufacturer, and marketer of branded safes and personal security and self-defense products (americanrebel.com), proudly announces that CEO Andy Ross will appear on the local NBC television affiliate, KSHB 41, in his home state, promoting the values of the American Dream and the Company's patriotic products. globenewswire.com - 1 week ago
Champion Safe Co. Surpasses Sales Goals at Recent Buying Group Shows, Achieving $2.4M Year-To-Date 2025 Sales and Outperforming Internal Projections Provo, UT, Feb. 18, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (“Champion” or the “Company”) (championsafe.com) a leader in gun safes and vault doors, a wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America's Patriotic Brand (americanrebel.com), is proud to announce its continued strong momentum in 2025. Champion has surpassed its internal sales projections, achieving over $2.4 million in year-to-date revenue, with more than $610,000 generated at recent Nation's Best Sports (NBS) and Sports Inc. buying group shows. globenewswire.com - 1 week ago
American Rebel Light Beer Now Available Online in 40 US States Nashville, TN, Feb. 13, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is very excited to announce that customers across 40 US states can now order American Rebel Light Lager online at americanrebelbeer.com. American Rebel Beer has accomplished this milestone by contracting with Bevstack, a leading platform aiding adult beverage brands in expanding the brand's e-commerce presence. A customer's order at americanrebelbeer.com to one of the 40 compliant states is routed directly from americanrebelbeer.com to a network of over 1,300 retailers across the 40 participating states, enabling in-state shipping and timely delivery. globenewswire.com - 2 weeks ago
American Rebel Holdings, Inc. (NASDAQ: AREB) Regains Compliance with NASDAQ Listing Standards as of February 10, 2025. (UPDATED) Nashville, Tennessee, Feb. 11, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( americanrebelbeer.com ) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( americanrebel.com ), is pleased to announce that it has regained compliance with the periodic filing requirement under NASDAQ's listing rules. globenewswire.com - 2 weeks ago
American Rebel Holdings, Inc. (NASDAQ: AREB) Regains Compliance with NASDAQ Listing Standards as of February 10, 2025. Nashville, Tennessee, Feb. 11, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is pleased to announce that it has regained compliance with the periodic filing requirement under NASDAQ's listing rules. globenewswire.com - 2 weeks ago
American Rebel CEO Andy Ross to Appear on ABC-TV Tampa Weekday Morning Show Morning Blend Appearance Scheduled to Air on Friday, February 7 Broadcast Between 10 – 11 am Eastern Nashville, TN, Feb. 05, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is excited to announce that its CEO Andy Ross will appear on the Friday, February 7 broadcast of Morning Blend (abcactionnews.com/morning-blend) on ABC Action News Tampa. Andy's segment will appear between 10- 11 am Eastern Standard Time. globenewswire.com - 3 weeks ago
Nashville's Iconic Tootsie's World Famous Orchid Lounge is Now Serving America's Patriotic Beer – American Rebel Light! Nashville, TN, Jan. 23, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is thrilled to announce that the iconic Nashville honky tonk Tootsie's World Famous Orchid Lounge (tootsies.net), located on historic Broadway in downtown Nashville, has begun serving America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer– American Rebel Light. It is being served in the STAND TALL, STAND PROUD, BE LOUD “Tall Boy” 16oz can. globenewswire.com - 1 month ago
American Rebel Light Continues Rapid Growth by Signing Distribution Agreement with Tramonte Distributing for Six Counties in Northeastern Ohio Nashville, TN, Jan. 17, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( americanrebelbeer.com ) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( americanrebel.com ), is very pleased to announce it has signed a distribution agreement with Tramonte Distributing ( tramontedistributing.com ) for a six county region of northeast Ohio, including the city of Akron. This expansion marks a significant milestone as the company continues to grow its presence in the Midwest. globenewswire.com - 1 month ago
PRO Superstar Shootout Returns February 6-8 to Bradenton Motorsports Park Featuring Full-Time Top Fuel, Funny Car and Pro Stock Drag Racing Teams including Matt Hagan and the Dodge//SRT Hellcat American Rebel Light Funny Car American Rebel CEO Andy Ross to Perform Closing Concert After Saturday Night Finals Nashville, TN, Jan. 16, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( www.americanrebelbeer.com ) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( www.americanrebel.com ), is very excited to announce the second running of the SCAG Power Equipment PRO Superstar Shootout ( prosuperstarshootout.com ), once again featuring the full-time professional Top Fuel, Funny Car and Pro Stock drag racing teams including Matt Hagan and the Dodge//SRT Hellcat American Rebel Light Funny Car. A highlight of the event will be the closing concert headlined by American Rebel CEO Andy Ross and the American Rebel band and the introduction of American Rebel Light to the state of Florida. globenewswire.com - 1 month ago
Champion Safe Company Unveils 2025 Estate Series Safes: Crafted with American Steel and Superior Craftsmanship for Unmatched Reliability Provo, UT, Jan. 15, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (“Champion” or the “Company”) ( championsafe.com ), a wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America's Patriotic Brand ( americanrebel.com ), is proud to announce the 2025 enhancements to its Estate Series, combining top-tier security with a touch of luxury. Known for offering a sophisticated blend of security and style, the Estate Series is designed to meet the needs of discerning homeowners who seek both protection and elegance for their valuables. The 2025 updates further improve the strength, functionality, and appearance of these safes. globenewswire.com - 1 month ago
American Rebel Holdings, Inc. (NASDAQ: AREB) Announces Delivery of Initial Shipment of American Rebel Light Beer to Kentucky Distribution Partner – Clark Distributing Company Nashville, TN, Jan. 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), a designer, manufacturer, and marketer of branded safes, personal security, self-defense products, apparel, and American Rebel Beer ( www.americanrebelbeer.com ), is proud to announce the delivery of the initial shipment of American Rebel Light Beer to its recently established distribution partner, Clark Distributing Company ( www.ccclark.com ), for the Commonwealth of Kentucky announced on October 30, 2024. The opening order is American Rebel Beer's largest order to date, 400% larger than typical opening orders, as American Rebel Light Beer continues to rapidly grow and expand its national footprint. globenewswire.com - 1 month ago
American Rebel Light Beer Announces Nashville Launch Party at Kid Rock's Big Ass Honky Tonk Rock ‘n' Roll Steakhouse Live Performances by Andy Ross and John Stone to Highlight the Event on Tuesday, December 17, 2024 Nashville, TN, Dec. 11, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), America's Patriotic Brand and creator of American Rebel Light Beer (www.americanrebelbeer.com), proudly announces the Nashville launch party for American Rebel Light Beer at Kid Rock's Big Ass Honky Tonk Rock ‘n' Roll Steakhouse (https://www.kidrockshonkytonkandsteakhouse.com). This highly anticipated event will take place on Tuesday, December 17, 2024, from 6 PM to 10 PM, at one of Nashville's most iconic honky-tonk destinations. globenewswire.com - 2 months ago
8. Profile Summary

American Rebel Holdings, Inc. AREB

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COUNTRY US
INDUSTRY Apparel - Footwear & Accessories
MARKET CAP $ 1.54 M
Dividend Yield 0.00%
Description American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, moisture guards, and rifle rod kits. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.
Contact 718 Thompson Lane, Nashville, KS, 37204 https://www.americanrebel.com
IPO Date Feb. 7, 2022
Employees None
Officers Mr. Corey A. Lambrecht Chief Operating Officer & Director Mr. Todd Porter President of American Rebel Beverages, LLC Mr. Douglas Edward Grau President, Interim Principal Financial Officer & Interim Principal Accounting Officer Mr. Charles A. Ross Jr. Chief Executive Officer, Treasurer, Secretary & Chairman Mr. Nathan Findley President of American Rebel Safes