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American Rebel Holdings, Inc. AREB
Consumer Cyclical - Apparel - Footwear & Accessories - NASDAQ - US
Watchlist
$ 2.52
-6.32 %
$ 2.73 M
Market Cap
-0.07
P/E
1. INTRINSIC VALUE

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, moisture guards, and rifle rod kits. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.[ Read More ]

The intrinsic value of one AREB stock under the base case scenario is HIDDEN Compared to the current market price of 2.52 USD, American Rebel Holdings, Inc. is HIDDEN

AREB Intrinsic Value
HIDDEN
SHOW
2. FUNDAMENTAL ANALYSIS

Price Chart AREB

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FINANCIALS
16.2 M REVENUE
92.06%
Growth Rates
1Year 92.06%
3Years 134.67%
5Years 162.07%
7Years 201.88%
10Years 0.00%
-7.94 M OPERATING INCOME
-56.81%
Growth Rates
1Year -56.81%
3Years -42.02%
5Years -35.92%
7Years -86.74%
10Years 0.00%
-11.1 M NET INCOME
-55.40%
Growth Rates
1Year -55.40%
3Years -22.89%
5Years -40.86%
7Years -157.29%
10Years 0.00%
-7.04 M OPERATING CASH FLOW
-3.05%
Growth Rates
1Year -3.05%
3Years -52.74%
5Years -37.41%
7Years -102.46%
10Years 0.00%
-331 K INVESTING CASH FLOW
96.77%
Growth Rates
1Year 96.77%
3Years 0.00%
5Years 0.00%
7Years 7.78%
10Years 0.00%
8.16 M FINANCING CASH FLOW
-53.21%
Growth Rates
1Year -53.21%
3Years 62.43%
5Years 42.57%
7Years 44.64%
10Years 0.00%
3.26 M REVENUE
-19.50%
Growth Rates
1Year 92.06%
3Years 134.67%
5Years 162.07%
7Years 201.88%
10Years 0.00%
-3.95 M OPERATING INCOME
-73.36%
Growth Rates
1Year -56.81%
3Years -42.02%
5Years -35.92%
7Years -86.74%
10Years 0.00%
-5.25 M NET INCOME
-94.46%
Growth Rates
1Year -55.40%
3Years -22.89%
5Years -40.86%
7Years -157.29%
10Years 0.00%
-1.79 M OPERATING CASH FLOW
6.21%
Growth Rates
1Year -3.05%
3Years -52.74%
5Years -37.41%
7Years -102.46%
10Years 0.00%
-6.35 K INVESTING CASH FLOW
-1548.54%
Growth Rates
1Year 96.77%
3Years 0.00%
5Years 0.00%
7Years 7.78%
10Years 0.00%
1.57 M FINANCING CASH FLOW
9.69%
Growth Rates
1Year -53.21%
3Years 62.43%
5Years 42.57%
7Years 44.64%
10Years 0.00%
Balance Sheet Decomposition American Rebel Holdings, Inc.
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Current Assets 10.3 M
Cash & Short-Term Investments 1.15 M
Receivables 2.82 M
Other Current Assets 6.29 M
Non-Current Assets 4.39 M
Long-Term Investments 0
PP&E 2.31 M
Other Non-Current Assets 2.08 M
Current Liabilities 6.75 M
Accounts Payable 1.9 M
Short-Term Debt 4.5 M
Other Current Liabilities 353 K
Non-Current Liabilities 907 K
Long-Term Debt 907 K
Other Non-Current Liabilities 0
EFFICIENCY
Earnings Waterfall American Rebel Holdings, Inc.
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Revenue 16.2 M
Cost Of Revenue 13.2 M
Gross Profit 3.04 M
Operating Expenses 11 M
Operating Income -7.94 M
Other Expenses 3.16 M
Net Income -11.1 M
RATIOS
18.71% GROSS MARGIN
18.71%
Averages
1Year 18.71%
3Years 19.79%
5Years 22.54%
7Years 33.12%
10Years -107.97%
-48.92% OPERATING MARGIN
-48.92%
Averages
1Year -48.92%
3Years -148.14%
5Years -357.29%
7Years -1266.60%
10Years -1027.77%
-68.40% NET MARGIN
-68.40%
Averages
1Year -68.40%
3Years -332.07%
5Years -675.03%
7Years -1606.12%
10Years -1145.22%
-158.68% ROE
-158.68%
Averages
1Year -158.68%
3Years -12.68%
5Years 87.87%
7Years 114.40%
10Years 105.91%
-75.78% ROA
-75.78%
Averages
1Year -75.78%
3Years -323.25%
5Years -439.72%
7Years -386.45%
10Years -293.07%
-75.96% ROIC
-75.96%
Averages
1Year -75.96%
3Years 509.70%
5Years 375.13%
7Years 629.69%
10Years 469.33%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis American Rebel Holdings, Inc.
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Net Income -11.1 M
Depreciation & Amortization 104 K
Capital Expenditures -6.3 K
Stock-Based Compensation 26 K
Change in Working Capital -1.57 M
Others 5.62 M
Free Cash Flow -7.04 M
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets American Rebel Holdings, Inc.
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AREB has no price targets from Wall Street.
4. DIVIDEND ANALYSIS
0.00% DIVIDEND YIELD
0 USD DIVIDEND PER SHARE
5. COMPETITION

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Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities.

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Overvalued 22.75%

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide.

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87.4 USD
NKE
Undervalued 14.07%

Designer Brands Inc., together with its subsidiaries, designs, manufactures, and retails footwear and accessories for women, men, and kids primarily in North America.

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-4.86 USD
DBI
Overvalued 196.50%

American Rebel Holdings, Inc. provides safes and personal security products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women.

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0 USD
AREBW
Overvalued 100.00%

Wolverine World Wide, Inc. designs, manufactures, sources, markets, licenses, and distributes footwear, apparel, and accessories in the United States, Europe, the Middle East, Africa, the Asia Pacific, Canada and Latin America.

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13 USD
WWW
Overvalued 40.37%
6. Ownership
Insider Ownership American Rebel Holdings, Inc.
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Sold
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
0 USD 0
Bought
0 USD 0
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
Date Value Insider Amount Avg Price
7. News
American Rebel Light Debuts at Renowned Nashville Bar and Original Live Music Venue The Local Nashville and The Local Hendersonville Nashville, TN, Nov. 12, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer ( americanrebelbeer.com ), and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, is proud to announce the debut of its American Rebel Light Lager at The Local Nashville ( localnash.com ) and The Local Hendersonville. globenewswire.com - 4 days ago
American Rebel Supports Metro Nashville Police Department's 30th Annual Toy Parade in collaboration with Boswell's Harley-Davidson – American Rebel Light Beer Featured at Nashville's Scoreboard Opry Bar & Grill Afterparty Nashville, TN, Nov. 05, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer ( americanrebelbeer.com ), and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, supported the after-party at Scoreboard Opry Bar & Grill ( scoreboardopry.com ) at the conclusion of Metro Nashville Police Department's 30th Annual Toy Parade in collaboration with Boswell's Harley-Davidson. The toy parade serves as the main fundraising event for MNPD's Christmas Basket Program, which is in its 63rd year. globenewswire.com - 1 week ago
American Rebel Holdings, Inc. - Champion Safe Co. Announces the Introduction of Two New SAFE GUARD® Models: Sport 20™ and BTC 12™ Provo, Utah, Oct. 28, 2024 (GLOBE NEWSWIRE) -- Champion Safe Company ( www.championsafe.com ) (“Champion”), a subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel”) is excited to announce the reintroduction of the SAFE GUARD®, brand, with the launch of two new models designed to meet the evolving needs of cost-conscious consumers: the Sport 20 and BTC 12. globenewswire.com - 2 weeks ago
American Rebel CEO and American Rebel to be Featured at NHRA FallNationals Pre-Stage Fan Fest October 10 in Waxahachie, Texas CEO Andy Ross to Headline Music Main Stage with American Rebel Light Beer Bus in Attendance Nashville, TN, Oct. 10, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), America's Patriotic Brand and the creator of American Rebel Beer (www.americanrebelbeer.com), and branded safes, personal security and self-defense products and apparel, today announced the company will be featured at the National Hot Rod Association (“NHRA”) FallNationals Pre-Stage Fan Fest on October 10, 2024 taking place at Railyard Park in Waxahachie, Texas. Andy Ross, CEO of American Rebel, is the music headliner at the Pre-Stage Fan Fest, and the American Rebel Light Beer bus will be in attendance for guests. globenewswire.com - 1 month ago
American Rebel Holdings, Inc. Ships Re-Stocking Order from Kansas' Standard Beverage for American Rebel Light Beer Nashville, TN, Oct. 02, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (www.americanrebelbeer.com), and branded safes, personal security and self-defense products and apparel, announced their operating subsidiary American Rebel Beverages, LLC received a multi-pallet re-stocking order for 12-packs of 12oz cans from Kansas' Standard Beverage. globenewswire.com - 1 month ago
AMERICAN REBEL HOLDINGS, INC. (NASDAQ: AREB) ANNOUNCES EFFECTIVENESS OF 1-FOR-9 REVERSE STOCK SPLIT AT THE OPEN OF TRADING ON OCTOBER 2, 2024 Nashville, TN, Oct. 02, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) — America's Patriotic Brand (the “Company”), today announced the effectiveness of its 1-for-9 reverse stock split of its outstanding shares of common stock, par value $0.001 per share (the “Common Stock”), as of 12:00 a.m. on October 2, 2024. globenewswire.com - 1 month ago
American Rebel Light Beer Announces Initial Shipment of 12oz and 16oz cans to Dichello Distributors, Inc., the largest privately owned Anheuser-Busch distributorship in Connecticut. Nashville, TN, Oct. 01, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer ( www.americanrebelbeer.com ), and branded safes, personal security and self-defense products and apparel, announced the shipment of the first order to Dichello Distributors, Inc. from AREB's operating subsidiary, American Rebel Beverages, LLC. The multiple pallet order consisted of 12oz and 16oz cans from the recently completed production run in late August 2024 that became available for shipment the first week of September 2024 and delivery was completed and received by Dichello Distributors, Inc. on approximately September 20, 2024. globenewswire.com - 1 month ago
AMERICAN REBEL ANNOUNCES 1-FOR-9 REVERSE STOCK SPLIT Nashville, TN, Sept. 27, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) — America's Patriotic Brand (the “Company”), today announced that it will effect a reverse stock split of its outstanding shares of common stock, par value $0.001 per share (the “Common Stock”), at a ratio of 1-for-9, to be effective as of 12:00 a.m. Eastern Time on October 2, 2024. globenewswire.com - 1 month ago
American Rebel Light Beer is Primary Sponsor of Tony Stewart Racing Team's SRT Hellcat Funny Car driven by Matt Hagan at the NHRA Midwest Nationals in St. Louis Nashville, TN, Sept. 27, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer ( www.americanrebelbeer.com ), and branded safes, personal security and self-defense products and apparel, announced they are the primary sponsor of Tony Stewart's National Hot Rod Association (“NHRA”) Funny Car, driven by Matt Hagan, at the Midwest Nationals in St. Louis, MO the weekend of September 27 – September 29. globenewswire.com - 1 month ago
American Rebel Light Beer Completes Initial Production Run of 12oz and “Tall Boy” 16oz Cans Nashville, TN, Sept. 09, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer ( www.americanrebelbeer.com ), and branded safes, personal security and self-defense products and apparel, announced the completion of its initial full production run of American Rebel Light 12oz and “Tall Boy” 16oz cans for distribution. American Rebel Light Beer is a premium domestic light lager. globenewswire.com - 2 months ago
American Rebel Holdings, Inc. Taps Beer Industry Veteran James “Todd” Porter as President of American Rebel Beverages, LLC to Lead Expansion of American Rebel Light Beer Nashville, TN, Aug. 27, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (www.americanrebelbeer.com), and branded safes, personal security and self-defense products and apparel, announces the appointment of beverage industry veteran Todd Porter to serve as President of American Rebel Beverages, LLC; a wholly-owned subsidiary of American Rebel Holdings. Mr. Porter will be leading the consumer product beverage division, based in the Nashville, Tennessee metro area, assuming P&L responsibility in addition to spearheading the division's manufacturing, sales and marketing and strategic growth strategy including additional beverage production extensions that align with America's Patriotic Brand – American Rebel. globenewswire.com - 2 months ago
American Rebel Light Beer Enters Full Production to Satisfy Customer Demand in Multiple States Nashville, TN, Aug. 23, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (www.americanrebelbeer.com), and branded safes, personal security and self-defense products and apparel, announced initial production of American Rebel Light 12oz and “Tall Boy” cans for distribution. American Rebel Light Beer is a premium domestic light lager. globenewswire.com - 2 months ago
8. Profile Summary

American Rebel Holdings, Inc. AREB

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COUNTRY US
INDUSTRY Apparel - Footwear & Accessories
MARKET CAP $ 2.73 M
Dividend Yield 0.00%
Description American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, moisture guards, and rifle rod kits. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.
Contact 718 Thompson Lane, Nashville, KS, 37204 https://www.americanrebel.com
IPO Date Feb. 7, 2022
Employees None
Officers Mr. Nathan Findley President of American Rebel Safes Mr. Douglas Edward Grau President & Interim Principal Accounting Officer Mr. Todd Porter President of American Rebel Beverages, LLC Mr. Charles A. Ross Jr. Chief Executive Officer, Treasurer, Secretary & Chairman Mr. Corey A. Lambrecht Chief Operating Officer & Director