BARK - NYSE
BARK, Inc.
$9.16
-6.8%BARK Inc., a dog-centric company, provides products, services, and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves dogs through monthly subscription services. It is also involved in the design of playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-first experiences designed to foster health and happiness of dogs everywhere. In addition, the company offers monthly themed box of toys and treats under the BarkBox and Super Chewer names; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses, and leashes under the BARK Home brand. Further, the company sells BARK Home products through BarkShop.com. Additionally, it offers custom collections through online marketplaces, and brick and mortar retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.
At a Glance
Live SnapshotBARK, Inc. Management Team
Mr. Michael Parness
CMO & GM of Play
Mr. Zahir M. Ibrahim
Chief Financial Officer
Compensation
$1,416,903
Ms. Allison Koehler
Chief Legal Officer, General Counsel & Secretary
Compensation
$561,346
Mr. Michael Black
Chief Revenue Officer & GM of Consumables
Ms. Carly Strife
Co-Founder
Mr. Matt Meeker
Co-Founder, Chief Executive Officer & Executive Chairman
Compensation
$672,000
Mr. Henrik Werdelin
Co-Founder, Chief Strategy Officer & Director
Mr. Michael Novotny
President of Food
Compensation
$346,934
Mr. Brian Dostie
Vice President of Accounting & Controller
Mr. Michael K. Mougias
Vice President of Investor Relations
BARK, Inc. Insider Positioning
During the last 12 months, insiders have purchased $125K and sold $135K worth of BARK shares, resulting in $9K of net selling activity.
3 Months
0
0.00
0
0.00
+0
+$0
3-6 Months
0
0.00
110.0K
70.30K
-70K
-$70K
6-9 Months
0
0.00
12.1K
9.79K
-10K
-$10K
9-12 Months
139.4K
125.26K
66.8K
54.44K
+71K
+$71K
Top Buyers
Ibrahim Zahir
Officer: Chief Financial Officer
$100K
Meeker Matt
Director, Officer: Executive Chairman
$25K
Top Sellers
Mcginty Jim
Director
$38K
Werdelin Henrik
Director
$33K
Black Michael Scott
Officer: Chief Revenue Officer
$28K
Koehler Allison
Officer: Chief Legal Officer
$16K
Meeker Matt
Director, Officer: Executive Chairman
$13K
Insider Activity Analysis
Net Insider Sentiment
Slightly bearish with $9K net selling. Selling modestly exceeds buying, which could be routine diversification rather than concern.
Buy/Sell Ratio
Moderately negative ratio. Selling is roughly double the buying, which may be routine or signal caution.
Insider Participation
5 insider sellers vs. 2 buyers. Widespread selling across multiple insiders may signal concerns.
Insider Activity Insight
Balanced insider activity: Roughly equal buying and selling suggests normal portfolio management rather than strong directional signals. Look to other metrics for clearer investment insights.
SEC Filings
BARK - Filing history and reports
| Filing Type | Filing Date | Period Ending | Fiscal Year | Actions |
|---|---|---|---|---|
DEF 14A DEF 14A 2024 N/A | July 29, 2024 | March 31, 2024 | 2024 | |
DEF 14A DEF 14A 2023 N/A | July 03, 2023 | March 31, 2023 | 2023 | |
DEF 14A DEF 14A 2022 N/A | October 05, 2022 | October 05, 2022 | 2022 |
Research Paths
Snapshot
Start with context, operating signals, and key market metrics.
Value Model
Stress test fair value across bear, base, and bull assumptions.
Statements
Validate revenue quality, margins, and balance sheet durability.
Earnings Call
Read management commentary and compare it with reported outcomes.
Dividends
Check payout sustainability and long-term distribution behavior.
Analyst Expectations
Review consensus spread and where estimate risk is concentrated.