Asana, Inc.

Asana, Inc.

ASAN·NYSE

$7.97

-12%
TechnologySoftware - Application

Asana, Inc., together with its subsidiaries, operates a work management platform for individuals, team leads, and executives in the United States and internationally. The company's platform enables teams to orchestrate work from daily tasks to cross-functional strategic initiatives; and manages product launches, marketing campaigns, and organization-wide goal settings. It serves customers in industries, such as technology, retail, education, non-profit, government, healthcare, media, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.

At a Glance

Live Snapshot
Market Cap$1.89B
EPS-0.8000
P/E Ratio-9.96
Earnings Date09/02/2026
-53.64%
Return on Invested Capital
1%
3Y-16.0%
5Y+76.0%
10Y-28.0%
-122.65%
Return on Equity
9%
3Y+7.0%
5Y-107.0%
10Y-536.0%
-22.39%
Return on Assets
-22%
3Y-48.0%
5Y-23.0%
10Y-50.0%
Asana, Inc.

Asana, Inc. Management Team

ASAN · NYSE
MK

Ms. Krista Anderson-Copperman

Advisor & Director

Compensation

$48,637

Born 1977(Age 49)
female
MD

Mr. Daniel Mark Rogers

Chief Executive Officer & Director

male
MS

Ms. Sonalee Elizabeth Parekh

Chief Financial Officer and Head of Finance

Compensation

$758,241

Born 1973(Age 53)
female
MA

Ms. Anne Raimondi

Chief Operating Officer & Head of Business

Compensation

$750,000

Born 1972(Age 54)
female
MR

Ms. Renata Dionello

Chief People Officer

Born 1975(Age 51)
female
MD

Mr. Dustin A. Moskovitz

Co-Founder & Chair

Compensation

$1

Born 1984(Age 42)
male
MJ

Mr. Justin Rosenstein

Co-Founder, Advisor & Director

Compensation

$30,000

Born 1984(Age 42)
male
MD

Mr. Dustin A. Moskovitz

Co-Founder, President, Chief Executive Officer & Chair

Compensation

$1

Born 1985(Age 41)
male
ME

Ms. Eleanor B. Lacey Esq.

General Counsel, Head of Legal & Corporate Secretary

Compensation

$536,250

Born 1968(Age 58)
female
MP

Mr. Prashant Pandey

Head of Engineering

Born 1978(Age 48)
male
ME

Ms. Eva Leung

Head of Investor Relations

female
MS

Ms. Shannon Sullivan Duffy

Head of Marketing

female
asan

Asana, Inc. Insider Positioning

ASAN · NYSE

During the last 12 months, insiders have purchased $92.32M and sold $101.46M worth of ASAN shares, resulting in $9.14M of net selling activity.

3 Months

Bought

0

0.00

Sold

107.4K

700.71K

Net Activity

-701K

-$701K

3-6 Months

Bought

0

0.00

Sold

1.2M

17.91M

Net Activity

-17.9M

-$17.91M

6-9 Months

Bought

0

0.00

Sold

2.5M

36.94M

Net Activity

-36.9M

-$36.94M

9-12 Months

Bought

6.5M

92.32M

Sold

3.1M

45.91M

Net Activity

+46.4M

+$46.41M

Top Buyers

1
MDA

Moskovitz Dustin A.

Director, 10 Percent Owner:

6.5M shares31 transactions

$92.32M

Top Sellers

1
RJ

Rosenstein Justin

Director

6.0M shares15 transactions

$90.52M

2
PSE

Parekh Sonalee Elizabeth

Officer: Chief Financial Officer

425.9K shares8 transactions

$5.64M

3
LEB

Lacey Eleanor B

Officer: Gc, Corporate Secretary

259.0K shares7 transactions

$3.73M

4
RA

Raimondi Anne

Officer: Chief Operating Officer

87.1K shares4 transactions

$1.22M

5
MA

Megji Aziz

Officer: Chief Financial Officer

30.6K shares1 transactions

$187K

Insider Activity Analysis

Net Insider Sentiment

Bearish

Slightly bearish with $9.14M net selling. Selling modestly exceeds buying, which could be routine diversification rather than concern.

Buy/Sell Ratio

0.91:1

Moderately negative ratio. Selling is roughly double the buying, which may be routine or signal caution.

Recent Trend (3 Months)

$701K

Heavy recent selling activity. Recent insider sales notably exceed purchases—may warrant investigation into company developments.

Insider Participation

High Selling

5 insider sellers vs. 1 buyers. Widespread selling across multiple insiders may signal concerns.

Insider Activity Insight

Balanced insider activity: Roughly equal buying and selling suggests normal portfolio management rather than strong directional signals. Look to other metrics for clearer investment insights.

SEC Filings

ASAN - Filing history and reports

Filing TypeFiling DatePeriod EndingFiscal YearActions
DEF 14A

DEF 14A 2026

N/A

April 20, 2026
June 08, 2026
2026
DEF 14A

DEF 14A 2025

N/A

April 30, 2025
June 16, 2025
2025
DEF 14A

DEF 14A 2024

N/A

May 03, 2024
June 17, 2024
2024
DEF 14A

DEF 14A

N/A

April 28, 2023
April 28, 2023
 
DEF 14A

DEF 14A 2022

N/A

April 29, 2022
April 28, 2022
2022
DEF 14A

DEF 14A 2021

N/A

May 03, 2021
June 14, 2021
2021
Showing 1 to 6 of 6 filings