Barry L. Biffle
I think I mean one of the big moving blocks, we're already kind of in it, and this is one of those where I almost wish we would report by month rather than quarter because you don't see the kind of the trends. I think if you take a step back, let's talk about just underlying baseline, and then we can talk about the building blocks from there. So if I go back to April, we had pretty big challenges. Everybody is well aware of what happened. Things stabilized. And actually, we saw really good bookings, fares were going up and demand was really good. We -- it wasn't clear, there was some challenges. We started seeing a lot more weather ATC in late May and into early June. But then it became clear in mid-June that there was kind of a setback, kind of a slowdown, if you will. And it's hard for us to tell, was that demand or was it just oversupply in the summer. And then we went kind of negative year-over-year on sales against, in our case, flat to down capacity. And then now in the last few weeks, it's been widely reported, we've seen significant jumps. In fact, we're running double-digit sales year-over-year for all forward sales against capacity that is actually down year-over-year. So you take that trend and you roll that out, and that puts pretty good RASM trajectory for the balance of the year. So that gets you much closer to breakeven just on a sales trend basis and then you start adding all the incremental things that we're doing that are specific to Frontier. As I mentioned in my opening remarks, we see -- when we look at forward capacity, the industry capacity is getting better domestically. But in Frontier markets specifically, we're seeing about a 2 to 3 point better just in September alone, and we expect that to continue. We see a certain carrier getting out of a lot of our routes. We suspect they're going to continue to do that. So we think that's unique to Frontier. And I think in broader, it's very clear with the majority of all domestic capacity losing money at this point, I think you should expect continued capacity reductions. But we're not counting on that, and we don't need it specifically, but you're going to get several points in RASM just from kind of the competitive capacity coming out of markets. We also then, as we move into the fall, we move out of having a lot of new capacity. So I think we get that down to a much more manageable number, a little bit of redistribution. I mean we were running over 20% new flying in the fourth quarter last year. This year, it's down to 10%. I mean, so that alone, I mean, it's just math, right? Brand-new flying is about a 30% discount. If you have 10% less of it, that's 3 points right there. So you get several points from kind of the less new flying. And then you actually take -- you get several more points just from our slowing our overall growth rate. So you actually get a RASM bump there. And then lastly, you get into kind of the product side and loyalty. We've got several points, as Bobby mentioned a moment ago, we've got -- we're 40% up year-over-year. It's I know it's on a small base, but that's a huge improvement. Our credit card acquisitions are up materially. Our spend is up. People are liking the new Frontier. We're finally starting to see some maturity of that pay off. So that's another couple of points. And then lastly, I think you get into the premiumization with the first class seating that will be introduced late this year, but fully rolled out by spring. And we've also got an expansion of UpFront Plus that we're going to be continuing to do based on the success of that. And so that's another couple of points there. So you add all these things up, and we believe we're more than back to profitability and you're back on track to hit our targets.