Rocky Brands, Inc.

Rocky Brands, Inc.

RCKY·NASDAQ

$36.69

-4.6%
Consumer CyclicalApparel - Footwear & Accessories

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and specialty and online retailers. The Retail segment sells its products directly to consumers through its e-commerce websites, including rockyboots.com, georgiaboot.com, durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, slipgrips.com,muckbootcompany.com,xtratuf.com, and Rocky outlet store in Nelsonville, Ohio, and retail stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; consumers enamored with western influenced fashion; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.

At a Glance

Live Snapshot
Market Cap$276.69M
EPS2.9800
P/E Ratio12.31
Earnings Date07/28/2026
7.82%
Return on Invested Capital
17%
3Y+12.0%
5Y-29.0%
10Y-804.0%
8.84%
Return on Equity
80%
3Y-7.0%
5Y-24.0%
10Y-658.0%
4.66%
Return on Assets
87%
3Y+35.0%
5Y-49.0%
10Y-494.0%
Rocky Brands, Inc.

Rocky Brands, Inc. Management Team

RCKY · NASDAQ
MJ

Mr. Jason S. Brooks

Chairman, Chief Executive Officer & President

Compensation

$699,314

Born 1972(Age 54)
male
MT

Mr. Thomas D. Robertson CPA

Chief Operating Officer, Chief Financial Officer & Treasurer

Compensation

$527,934

Born 1985(Age 41)
male
MJ

Mr. Jeremy D. Siegfried

Secretary

male
MB

Mr. Byron Wortham

Senior Vice President of Durango & Georgia Boot

Compensation

$345,632

Born 1967(Age 59)
male
rcky

Rocky Brands, Inc. Insider Positioning

RCKY · NASDAQ

During the last 12 months, insiders have purchased $9K and sold $1.21M worth of RCKY shares, resulting in $1.20M of net selling activity.

3 Months

Bought

0

0.00

Sold

0

0.00

Net Activity

+0

+$0

3-6 Months

Bought

0

0.00

Sold

0

0.00

Net Activity

+0

+$0

6-9 Months

Bought

400

4.62K

Sold

3.8K

116.13K

Net Activity

-112K

-$112K

9-12 Months

Bought

200

4.69K

Sold

37.5K

1.09M

Net Activity

-1.1M

-$1.09M

Top Buyers

1
SDE

Smith Dwight Eric

Director

200 shares1 transactions

$5K

2
WB

Wortham Byron

Officer: Svp Georgia Boot & Durango

400 shares1 transactions

$5K

Top Sellers

1
HGC

Haning G Courtney

Director

10.0K shares2 transactions

$295K

2
JWL

Jordan William L

Director

10.0K shares2 transactions

$291K

3
WTA

Winbigler Tracie A.

Director

10.0K shares2 transactions

$290K

4
HRR

Hahn Robyn R.

Director

6.3K shares2 transactions

$190K

5
FML

Finn Michael L

Director

5.0K shares1 transactions

$140K

Insider Activity Analysis

Net Insider Sentiment

Bearish

Strong bearish signal with $1.20M net selling. Heavy insider selling may indicate concerns about valuation or near-term prospects.

Buy/Sell Ratio

0.01:1

Very poor ratio. Heavy selling with minimal buying suggests insiders may be concerned about valuation or outlook.

Insider Participation

High Selling

5 insider sellers vs. 2 buyers. Widespread selling across multiple insiders may signal concerns.

SEC Filings

RCKY - Filing history and reports

Filing TypeFiling DatePeriod EndingFiscal YearActions
DEF 14A

DEF 14A 2026

N/A

April 28, 2026
June 03, 2026
2026
DEF 14A

DEF 14A 2025

N/A

April 28, 2025
June 03, 2025
2025
DEF 14A

DEF 14A 2024

N/A

April 29, 2024
June 05, 2024
2024
DEF 14A

DEF 14A

N/A

April 28, 2023
April 28, 2023
 
DEF 14A

DEF 14A 2022

N/A

April 20, 2022
May 25, 2022
2022
DEF 14A

DEF 14A 2021

N/A

April 21, 2021
May 26, 2021
2021
DEF 14A

DEF 14A 2020

N/A

May 14, 2020
May 14, 2020
2020
DEF 14A

DEF 14A 2019

N/A

April 18, 2019
April 18, 2019
2019
DEF 14A

DEF 14A 2018

N/A

April 16, 2018
April 16, 2018
2018
DEF 14A

DEF 14A 2017

N/A

April 17, 2017
May 17, 2017
2017
Showing 1 to 10 of 30 filings