Rocky Brands, Inc.

Rocky Brands, Inc.

RCKYยทNASDAQ

$36.69

-4.6%
Consumer CyclicalApparel - Footwear & Accessories

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and specialty and online retailers. The Retail segment sells its products directly to consumers through its e-commerce websites, including rockyboots.com, georgiaboot.com, durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, slipgrips.com,muckbootcompany.com,xtratuf.com, and Rocky outlet store in Nelsonville, Ohio, and retail stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; consumers enamored with western influenced fashion; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.

At a Glance

Live Snapshot
Market Cap$276.69M
EPS2.9800
P/E Ratio12.31
Earnings Date07/28/2026
Rocky Brands, Inc.

Rocky Brands, Inc. Fair Value Envelope

RCKY ยท NASDAQ

Our analysis suggests that RCKY has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $36.69, this represents a potential HIDDEN relative to our calculated worth for Rocky Brands, Inc..

Intrinsic Value
Current Price: $36.69

Owner Earnings Valuation Tool

Warren Buffett's Owner Earnings DCF analysis for intrinsic value calculation

Historical Financial Data

Base year metrics used for projections

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Projection Settings

Forecast period and terminal assumptions

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DCF Valuation Summary

Calculation flow from present value to intrinsic value per share

Present Value$13.0M
+ Cash & Equivalents$2.9M
Firm Value$15.9M
- Debt$124.4M
Equity Value-$108.4M
/ Shares Outstanding7,468,340B
DCF Value-$15
OVERVALUED BY 140%

Owner Earnings Projections

Operating Cash Flow - Maintenance CapEx = Owner Earnings

Metric
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
Operating Cash Flow
$8.1M
$4.1M
$2.0M
$1.0M
$509.3K
$254.7K
$127.3K
$63.7K
$31.8K
$15.9K
Maintenance CapEx
-$657.6K
-$328.8K
-$164.4K
-$82.2K
-$41.1K
-$20.6K
-$10.3K
-$5.1K
-$2.6K
-$1.3K
Owner Earnings
$7.5M
$3.7M
$1.9M
$936.5K
$468.2K
$234.1K
$117.1K
$58.5K
$29.3K
$14.6K
Discount Factor
0.926
0.857
0.794
0.735
0.681
0.630
0.583
0.540
0.500
0.463
Present Value
$6.9M
$3.2M
$1.5M
$688.3K
$318.7K
$147.5K
$68.3K
$31.6K
$14.6K
$6.8K
Terminal Value represents 0.9% of Enterprise Value