Harley-Davidson, Inc.

Harley-Davidson, Inc.

Consumer Cyclical

NYSE:HOG · New York Stock Exchange

Market Cap $2.71B Beta 1.28 P/E (TTM) 12.2
$25.64 -0.39%

-$0.10 today

52W Low $17.09High $31.25

Vol 1.22M · Avg 3.11M

EPS (TTM)$2.09
Div Yield2.87%
Auto - Recreational Vehicles

Management

Put operating results in leadership context

Review returns on capital, executive background, insider transactions, and growth quality to judge whether management is compounding value well.

Return Metrics

ROE, ROIC & ROA over time

Management

ROE

10.8%

avg 23.3%

ROIC

4.1%

avg 5.3%

ROA

4.2%

avg 5.0%

Analysis

ROE is currently the strongest return metric at 10.8% versus its period average of 23.3%. 0 of 3 return metrics are above their quality threshold, which helps indicate how efficiently the company turns capital and assets into profit.

Management

Key executives, compensation & ownership

Management
NameTitleCompensationTenureAgeShares OwnedOwnership %

Arthur Francis Starrs

Chief Executive Officer, President & Director$2.47M48$15,000.000.01%

Matt Ryan

Chief Marketing & Technology Officer$1.19M52$19,589.000.02%

Bryan Niketh

Chief Operating Officer$1.15M49$7,143.00<0.01%

Jonathan R. Root

CFO & Chief Commercial Officer$789,929.0052$32,508.000.03%

Paul J. Krause

Chief Legal, Compliance and Corporate Affairs Officer & Corporate Secretary$622,046.0048$30,012.000.03%

Andy Benka

Vice President of Product Management & Chief of Staff

Charles Do

Senior Vice President of Harley-Davidson Financial Services45$183.00<0.01%

Ray Drea

Chief Stylist

George Prassas

Chief Communications Officer

Bryan Andrew Beck

Chief Accounting Officer$7,143.00<0.01%

Glen Koval

Senior Vice President Global Motorcycle Development of Harley-Davidson Motor Company51$13,898.000.01%

Marcus Fischer

Chief Brand Officer

Michael Edmunds

VP of Motorcycle Operations & Chief Quality Officer$43,213.240.04%

Sajeev Rajasekharan

Managing Director of Asia Emerging Markets & India

Shawn Michael Collins

Director of Investor Relations$43,213.240.04%

Tori Termaat

Chief Human Resources Officer48$18,000.000.02%

Insider Trading

SEC Form 4 transactions — last 12 months

Management

Buys

4

$461,751.68

Sells

6

$648,270.85

Net Sentiment

$186,519.17

Net selling

Most Active

Do Charles

2 transactions

DateInsiderTypeSharesPriceValue
May 19, 2026

Root Jonathan R

Direct

Sell1.6K$24.21$37,622.34
May 11, 2026

Krause Paul J

Direct

Sell1.6K$26.00$40,664.00
Mar 12, 2026

Do Charles

Direct

Sell4.2K$18.10$76,740.89
Mar 9, 2026

Flees Lori Ann

Direct

Buy4.0K$18.89$75,545.60
Mar 9, 2026

Starrs Artie

Direct

Buy15.0K$19.10$286,500.00
Feb 27, 2026

Masood Rafeh

Direct

Buy2.8K$18.00$49,950.00
Feb 25, 2026

FARLEY JR JAMES D

Direct

Sell6.5K$18.71$120,780.16
Nov 20, 2025

Mansfield Luke Christopher

Direct

Sell11.5K$23.21$266,954.10
Nov 7, 2025

Do Charles

Direct

Sell4.1K$25.51$105,509.36
Aug 5, 2025

Masood Rafeh

Direct

Buy2.1K$24.06$49,756.08

Analysis

Insiders reported 4 buys worth $461,751.68 and 6 sells worth $648,270.85 over the last 12 months. That adds up to net selling of $186,519.17. Do Charles was the most active insider with 2 transactions.

Growth Analysis

Historical CAGR & forward analyst estimates

Metric 10yr5yr3yr Fwd Est.
EPSN/AN/A+10.7%
-2.2% (13yr)5 analysts
RevenueN/AN/A+2.4%
-2.8% (13yr)3 analysts
Net IncomeN/AN/A+6.4%
-9.1% (13yr)3 analysts
EBITN/AN/A+4.9%
-5.2% (13yr)3 analysts

Analysis

Recent growth has been strongest in EPS at +10.7% over three years. Forward estimates point to EPS at -2.2% (13yr), giving you a quick check on whether expectations are accelerating or cooling.

Who manages HOG?

Harley-Davidson, Inc. (HOG) lists 16 active executives. The top listed executive is Andy Benka, Vice President of Product Management & Chief of Staff.

Are HOG insiders buying or selling?

Recent insider activity shows net selling of $1.78M.

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