Harley-Davidson, Inc.

Harley-Davidson, Inc.

Consumer Cyclical

NYSE:HOG · New York Stock Exchange

Market Cap $2.70B Beta 1.28 P/E (TTM) 12.2
$25.64 -0.39%

-$0.10 today

52W Low $17.09High $31.25

Vol 1.22M · Avg 3.11M

EPS (TTM)$2.09
Div Yield2.87%
Auto - Recreational Vehicles

Income Statement

Follow revenue through to earnings

Review sales, margins, expenses, and profit trends to see what is actually driving reported earnings over time.

Earnings Waterfall

Revenue to Net Income

Key Ratios

EPS$1.76
Gross Margin17.5%
Net Margin-4.5%
P/E Ratio7.3
P/S Ratio2.8

Analysis

$4.3B of revenue converted into $230.4M of net income for the selected period. Gross margin is 17.5% and net margin is -4.5%, showing how much revenue survives after costs and taxes. EPS is $1.76, tying the income statement back to per-share earnings.

Income Statement

Annual data · 5 periods

MetricFY2025FY2024FY2023FY2022FY2021FY2020FY2019FY2018
Revenue
$4.5B
-13.8%
$5.2B
-11.1%
$5.8B
+1.4%
$5.8B
+7.8%
$5.3B
$809.6M$921.6M$731.2M
Cost of Revenue
$3.1B
-7.6%
$3.4B
-7.6%
$3.7B
+0.9%
$3.6B
+5.4%
$3.4B
$725.6M$804.0M$882.4M
Gross Profit
$1.4B
-25.2%
$1.8B
-17.1%
$2.2B
+2.3%
$2.1B
+12.3%
$1.9B
$8.9B$7.6B$6.2B
Gross Margin
30.2%
-4.6pp
34.9%
-2.5pp
37.4%
+0.3pp
37.1%
+1.5pp
35.6%
9.8%28.9%38.3%
Research & Development
$0
$0
$0
$0
$0
$983.2M$1.3B$490.4M
Selling, General & Admin
$895.3M
-21.8%
$1.1B
-2.6%
$1.2B
+8.9%
$1.1B
+2.6%
$1.1B
$620.6M$923.0M-$1.5B
Operating Expenses
$965.9M
-30.6%
$1.4B
-0.7%
$1.4B
+14.6%
$1.2B
+13.7%
$1.1B
$5.3B$7.0B$8.7B
Depreciation & Amortization
$0
-100.0%
$160.7M
+1.6%
$158.1M
+4.1%
$151.9M
-8.0%
$165.2M
$374.2M$1.2B$631.8M
EBITDA
$492.2M
-30.5%
$708.6M
-32.9%
$1.1B
-5.3%
$1.1B
+9.8%
$1.0B
-$15.2B$6.8B$9.3B
EBITDA Margin
11.0%
-2.7pp
13.7%
-4.4pp
18.1%
-1.3pp
19.4%
+0.3pp
19.0%
5.6%46.3%42.0%
Operating Income
$386.6M
-7.2%
$416.6M
-46.5%
$779.1M
-14.3%
$909.3M
+10.4%
$823.4M
$12.3B$14.0B-$15.7B
Operating Margin
8.6%
+0.6pp
8.0%
-5.3pp
13.3%
-2.5pp
15.8%
+0.4pp
15.4%
16.6%24.1%22.0%
Interest Income
$44.3M
$0
$0
$0
$0
-$1.5B-$1.6B$405.0M
Interest Expense
$33.4M
+8.8%
$30.7M
-0.1%
$30.8M
-1.4%
$31.2M
+0.8%
$31.0M
$1.1B$1.0B$1.2B
Other Income / Expenses
$72.1M
-28.3%
$100.5M
+14.5%
$87.8M
+299.9%
$22.0M
+622.5%
-$4.2M
-$1.5B$1.4B$1.2B
Income Before Tax
$458.7M
-11.3%
$517.1M
-40.3%
$866.9M
-6.9%
$931.2M
+13.7%
$819.2M
$3.3B$4.9B$3.6B
Pre-Tax Margin
10.3%
+0.3pp
10.0%
-4.9pp
14.9%
-1.3pp
16.2%
+0.8pp
15.4%
20.8%18.7%26.2%
Income Tax Expense
$129.6M
+80.1%
$72.0M
-58.1%
$171.8M
-10.5%
$192.0M
+13.5%
$169.2M
$1.3B-$1.6B$745.2M
Net Income
$338.7M
-25.6%
$455.4M
-35.6%
$706.6M
-4.7%
$741.4M
+14.1%
$650.0M
$4.9B$4.8B$4.7B
Net Margin
7.6%
-1.2pp
8.8%
-3.3pp
12.1%
-0.8pp
12.9%
+0.7pp
12.2%
12.4%17.5%22.5%
EPS (Basic)
$3
-18.5%
$3
-30.2%
$5
-1.0%
$5
+18.4%
$4
$400.8M$703.2M$1.3B
EPS (Diluted)
$3
-19.2%
$3
-29.4%
$5
-1.8%
$5
+18.4%
$4
$766.2M$609.4M$452.6M
Weighted Avg Shares
$120.1M
-8.7%
$131.4M
-7.7%
$142.4M
-3.8%
$148.0M
-3.7%
$153.7M
$757.8M$925.8M$1.1B
Weighted Avg Shares (Diluted)
$121.3M
-8.3%
$132.3M
-8.8%
$145.1M
-2.8%
$149.4M
-3.6%
$155.0M
$1.2B$924.4M$678.0M

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SEC Filings

Recent regulatory filings

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How much revenue does HOG generate?

Harley-Davidson, Inc. (HOG) reported $4.47B of revenue in fiscal 2025.

Is HOG profitable?

Harley-Davidson, Inc. (HOG) reported $338.74M of net income, with a net margin of 7.6%.

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