Baozun Inc.

Baozun Inc.

Consumer Cyclical

NASDAQ:BZUN · NASDAQ Global Select

Market Cap $162.18M Beta 0.51 P/E (TTM) -5.9
$2.79 +1.28%

+$0.04 today

52W Low $2.07High $4.88

Vol 0.16M · Avg 0.38M

EPS (TTM) -$3.21Specialty Retail

Management

Put operating results in leadership context

Review returns on capital, executive background, insider transactions, and growth quality to judge whether management is compounding value well.

Return Metrics

ROE, ROIC & ROA over time

Management
Older years hidden. Sign in to unlock

ROE

-6.6%

avg 0.9%

ROIC

1.0%

avg 2.9%

ROA

-2.5%

avg 1.0%

Analysis

ROIC is currently the strongest return metric at 1.0% versus its period average of 2.9%. 0 of 3 return metrics are above their quality threshold, which helps indicate how efficiently the company turns capital and assets into profit.

Management

Key executives, compensation & ownership

Management
NameTitleCompensationTenureAgeShares OwnedOwnership %

Wenbin Qiu

Co-Founder, Chairman of the Board & Chief Executive Officer$1.75M58$1.59M2.74%

Junhua Wu

Co-Founder, Chief Strategy Officer & Director$53,859.0048$206,270.000.35%

Ka Man So

Joint Company Secretary52

Ken Huang

Chief Financial Officer of Baozun Brand Management

Yuen Lung Kwok

Senior Vice President62

Feng Li

Vice President46

Suzanne Eleonore Agar Zerbib

President of Baozun Brand Management64

Wendy Sun

Joint Company Secretary and Senior Director of Corporate Development & Investor Relations42

Yanjie Zhu

Chief Financial Officer42$433,353.000.75%

Tao Liang

Senior Vice President38

Insider Trading

SEC Form 4 transactions — last 12 months

Management

Buys

34

$1.14M

Sells

0

$0.00

Net Sentiment

+$1.14M

Net buying

Most Active

Qiu Wenbin

25 transactions

DateInsiderTypeSharesPriceValue
Jun 16, 2026

Qiu Wenbin

Indirect

Buy10.0K$2.72$27,200.00
Jun 15, 2026

Qiu Wenbin

Indirect

Buy10.0K$2.79$27,900.00
Jun 12, 2026

Qiu Wenbin

Indirect

Buy10.0K$2.72$27,200.00
Jun 11, 2026

Qiu Wenbin

Indirect

Buy10.0K$2.67$26,700.00
Jun 11, 2026

Wu Junhua

Direct

Buy18.0K$2.69$48,420.00
Jun 10, 2026

Qiu Wenbin

Indirect

Buy10.0K$2.64$26,400.00
Jun 9, 2026

Qiu Wenbin

Indirect

Buy10.0K$2.72$27,200.00
Jun 8, 2026

Qiu Wenbin

Indirect

Buy10.0K$2.77$27,700.00
Jun 5, 2026

Qiu Wenbin

Indirect

Buy10.0K$2.65$26,500.00
Jun 4, 2026

Qiu Wenbin

Indirect

Buy10.0K$2.67$26,700.00

1–10 of 34

Analysis

Insiders reported 34 buys worth $1.14M and 0 sells worth $0.00 over the last 12 months. That adds up to net buying of $1.14M. Qiu Wenbin was the most active insider with 25 transactions.

Growth Analysis

Historical CAGR & forward analyst estimates

Metric 10yr 5yr3yr Fwd Est.
EPSN/AN/AN/A
+12.7% (13yr)1 analysts
RevenueN/AN/A+30.6%
+10.3% (13yr)5 analysts
Net IncomeN/AN/AN/A
+13.3% (13yr)5 analysts
EBITN/AN/AN/A
-1.0% (13yr)5 analysts

Analysis

Recent growth has been strongest in Revenue at +30.6% over three years. Forward estimates point to Net Income at +13.3% (13yr), giving you a quick check on whether expectations are accelerating or cooling.

Who manages BZUN?

Baozun Inc. (BZUN) lists 10 active executives. The top listed executive is Ka Man So, Joint Company Secretary.

Are BZUN insiders buying or selling?

Recent insider activity shows net buying of $1.14M.

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