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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2017 - Q2
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Executives

Keith R. Siegner - Yum! Brands, Inc. Greg Creed - Yum! Brands, Inc. David W. Gibbs - Yum! Brands, Inc..

Analysts

Dennis Geiger - UBS Securities LLC John Glass - Morgan Stanley & Co. LLC Matthew Robert McGinley - Evercore Group LLC John William Ivankoe - JPMorgan Securities LLC Jeff D. Farmer - Wells Fargo Securities LLC David Palmer - RBC Capital Markets LLC Sara Harkavy Senatore - Sanford C. Bernstein & Co. LLC Karen Holthouse - Goldman Sachs & Co.

LLC Brian Bittner - Oppenheimer & Co., Inc. (Broker) Andrew Charles - Cowen & Co. LLC.

Operator

Good morning. My name is Kim and I will be your conference operator today. At this time, I would like to welcome, everyone, to the Yum! Brands Second Quarter 2017 Earnings Conference Call. Thank you. Keith Siegner, Vice President, Investor Relations, Corporate Strategy and Treasurer, you may begin your conference..

Keith R. Siegner - Yum! Brands, Inc.

Thank you, operator. Good morning, everyone, and thank you for joining us. On our call today are Greg Creed, our CEO; and David Gibbs, our President and CFO. Following remarks from Greg and David, we'll open the call to questions. Before we get started, I'd like to remind you that this conference call includes forward-looking statements.

Forward-looking statements are subject to future events and uncertainties that could cause our actual results to differ materially from these statements. All forward-looking statements should be considered in conjunction with the cautionary statements in our earnings release and the risk factors included with our filings with the SEC.

In addition, please refer to the Investors section of the Yum! Brands' website, www.yum.com, to find disclosures and reconciliations of non-GAAP financial measures that may be used on today's call. Please note the following regarding our basis of presentation on today's call. System sales results exclude the impact of foreign currency.

Core operating profit growth figures exclude the impact of foreign currency and Special Items. We are broadcasting this conference call via our website. This call is also being recorded and will be available for playback.

Please be advised that if you ask a question, it will be included in both our live conference and in any future use of the recording. We would like to make you aware of the following changes in upcoming Yum! Investor Events.

Disclosures pertaining to outstanding debt in our Restricted Group capital structure will be provided at the time of the second quarter Form 10-Q filing. This year, we will be hosting Brand Days in place of our Annual Investor and Analyst Event. Our second event will be KFC and Pizza Hut September 13 and 14 in Dallas, Texas.

Third quarter earnings will be released on November 2, 2017 with the conference call on the same day. The remainder of our 2017 key earnings dates are available on our website. Now I'd like to turn the call over to Mr. Greg Creed..

Greg Creed - Yum! Brands, Inc.

Thank you, Keith, and good morning, everyone. We are pleased our momentum continued through yet another quarter, driven by our continued focus on our four key growth drivers. For the second quarter Yum! Brands delivered core operating profit growth of 19% and EPS excluding Special Items of $0.68, representing 21% growth over prior year.

System sales grew 6% comprised of 2% same-store sales growth and 3% net new unit development. The underlying base rate of growth in our business both in terms of sales trends and profit contribution continues to track in line with our plans and longer term goals. As such, we are maintaining our 2017 full-year guidance.

Before I review our key growth drivers, I want to note that our core operating profit growth for the second quarter in our KFC Division benefited from several items outside of our normal run rate, which David will discuss in more detail next.

Now to our four key growth drivers, which are at the forefront of every decision at Yum! I will talk to you about unrivaled culture and talent and our distinctive relevant brand. Then David will discuss unmatched franchise operating capability and bold restaurant development.

First, unrivaled culture and talent, Yum!'s greatest asset for driving results. This year, I'm continuing my commitment to championing our culture and talent not only with our own employees but also throughout the franchise system.

I strongly believe that leading and investing in our culture is the best way to fuel better business result and I'm excited to see our franchisees embracing these ideas and learning to grow our iconic brand.

I can tell you that our people and our franchisees are energized, our transformation agenda is taking hold, and our culture is stronger than ever. Next, let's talk about how this culture is fueling results in our three distinctive relevant brands, starting with KFC, which is truly a global powerhouse.

The brand continues to be Yum!'s most consistent, largest and fastest growing concept with a presence across 129 countries, providing the scale and diversification for a powerful business model. Representing approximately 50% of Yum!'s operating profit, KFC has nearly 21,000 units across the globe.

During the second quarter, system sales grew 7% with same-store sales growth of 3% and net new development of 4%. We are proud to highlight that in 18 of our 20 KFC business units across both emerging and developed countries, KFC reported positive same-store system sales this quarter. In the U.S.

the second quarter represented KFC's 12th consecutive quarter of same-store sales growth at a healthy 2%, or 4% on a two-year stack. The $5 Individual Fill Up and $20 Family Fill Up are at price points that resonate with the consumers and leverage the core menu of finger lickin' good chicken and sides.

The team has truly embraced the idea of moving from food as fuel to food as an experience. Just look at the Colonel drive-thru robot, the online retail store and the proof that KFC is literally out of this world.

Who else has sent a sandwich into space? As further proof KFC is back atop the cultural conversation, the online retail store, KFC Ltd., was mentioned in media spanning from the Huffington Post to Golf Digest. At the end of launch day, 18 of 29 products had sold out.

The standout item was a $20,000 400-year-old meteorite in the shape of a Zinger chicken sandwich, selling within 24 hours with several other interested buyers as the sale was pending. These are truly remarkable events and something no one would have believed possible three years ago.

Our KFC international markets, representing nearly 90% of KFC's profits, also performed well, in particular, our Turkey and Australia markets. In fact, our Australia market delivered 7% same-store sales growth, driven by the launch of frozen beverages and a strong value, such as the $2.50 chips and gravy and 24 nuggets for $10.

Our Turkey market delivered same-store sales growth of 23%, driven by balancing the promotional mix between high-end bucket promotions and low-end offerings along with LTOs, which attracted new customers and grew transaction.

The market is also seeing growth in their delivery business, which grew nearly 35% over the prior year and now represents approximately 30% of sales.

Delivery remains a key growth driver for KFC with $1 billion of sales for the brand as of today and the opportunity to significantly increase this, as additional units and markets begin to offer delivery.

Our largest franchisee, Yum China, acquired a majority stake in an online aggregator platform complementing their already robust delivery business and is an example of one of our markets with a longstanding history of delivery. In addition, we have new markets testing with both online aggregators and in-house delivery all over the world.

In fact, across the entire Yum! system nearly 20,000 of our restaurants offer delivery which is almost half of our total restaurant. Delivery offers consumers a new occasion at typically higher check averages and by leveraging the power of Yum! to create repeatable models amongst the markets, this makes delivery a platform with huge growth potential.

Next, to Pizza Hut, which as we have discussed is a tale of two businesses. First, the U.S. business, which represents approximately 10% of Yum!'s operating profit signed the Transformation Agreement in May, demonstrating unity amongst the system and our commitment to a digital delivery centric model.

As a reminder, in return for additional media spend and funding from Yum!'s, the franchisees have committed to honor all-advertised national price points through 2019 and to permanently increase their ongoing contribution to national advertising and digital fees.

An additional benefit of the increased advertising is that the funds will be used towards national advertising, allowing the brand to increase its share of voice as it works to build awareness of its efforts around digital and delivery.

The brand remains on track to effectively be on one point-of-sale system by the end of the year which will allow Pizza Hut to drive efficiency in its ability to improve its operations around delivery and speed-to-market on digital implementation. As an example, this week, Pizza Hut announced the launch of their first ever U.S.

loyalty program, Hut Rewards. This program is the only national pizza loyalty program that rewards online guests with points for every dollar spent on food. And as further proof that the brand is working to elevate their delivery-centric strategy, they recently announced the hiring of 14,000 drivers by year-end 2017.

While we do not expect the Transformation Agreement to yield results overnight, we do expect to see improvement over time. In summary, I'm confident these bold steps will pay big dividends for the Pizza Hut brand over the long-term. Internationally, Pizza Hut system sales increased 7% with 1% same-store sales growth and 5% net new development.

We recently met with 10 of our top global Pizza Hut franchise organizations at our Partner's Council to gain delivery and digital-centric alignment to accelerate growth for the business.

This group of influential individuals represents some of our largest international markets and over one-third of our total net new units currently committed under development agreements over the next three years.

I am encouraged by the excitement these growth-minded leaders have for Pizza Hut, carrying an enthusiasm for the brand we haven't seen in a long time. In addition to this, our UK business recently rolled out Pizza Hut Digital Ventures, an in-house model for digital technology that allows for consumer-led and fast-paced decisions.

Through continued testing and real-time iterating, Pizza Hut Digital Ventures is transforming the Pizza Hut UK website into an easier, faster and better experience for our customers. Thanks to this agile capability and the improved site functionality, we are seeing increased conversion rates, which drive digital sales growth.

Finally, the repeatable model for value and taste we have previously discussed is lapping its successful rollout and the sales turnaround we saw in key countries like Malaysia and Korea continued in Q2. All in, the international team is hard at work and we are excited about these results and the long-term growth prospects for Pizza Hut.

Finally, Taco Bell, which represents approximately 30% of Yum!'s operating profit, posted another strong quarter of same-store sales growth coming in at 4% with 1% of that coming from transaction growth.

We remain confident in delivering another strong year of results by committing to the strategy, encompassing value and innovation with Mexican-inspired product such as the $1.49 Loaded Taco Burrito you saw this quarter.

As I alluded to during the prior quarter, we introduced an additional Naked product with the Naked Chicken Chips, a creative twist allowing us to expand on our chicken platform.

I know the Taco Bell team enjoyed meeting everyone and highlighting their growth story at the Analyst Day in May and I hope you appreciated hearing their story and got a good taste of their world-class products and innovation.

As further evidence that Taco Bell continues to be a distinctive and relevant brand, news from Taco Bell saying, "I do," to weddings at the Las Vegas store appeared in top tier national food and lifestyle outlets. Since the initial wedding announcement in February, coverage of this campaign has created 1.7 billion impressions for the brand.

Our customers now have a new and unique way to show their love for each other and this iconic brand. Additionally, last week, Taco Bell announced a partnership with Lyft to launch Taco Mode. For the first time, Lyft has created an integration within their app that enables consumers to ride through a Taco Bell on the way to their final destination.

The ride is designed to be as much an experience as the end benefit of capping a night with Taco Bell cravings. This partnership highlights the forward thinking at Taco Bell to provide access to our customers in new ways enabled by technology. Weddings and Taco Mode are just a few examples of the cultivation of the brand into consumers' lifestyles.

Internationally, we also continue to accelerate our presence of Taco Bell. During the quarter, Taco Bell opened 15 international units in 7 countries. In particular, in our four key growth markets of Brazil, India, China and Canada, the team opened 6 units bringing our total unit count in those countries to 54.

We are very excited to have opened our first standalone unit in Canada in nearly 20 years. This restaurant is hugely popular on social media with 98% positive sentiment and plans to start serving beer soon.

In India, the team has defined a category of one positioning by offering a differentiated customer experience through elevated assets, table service and unique product offerings like hard shakes that have unlocked opportunities for accelerated expansion of this brand in this huge potential market.

In summary, aligning Yum! by brands several years ago highlighted the potential for Taco Bell internationally. And as you can see, the team is working diligently to bring the cult of Taco Bell to everyone across the globe. In conclusion, Yum!'s three distinctive relevant brands delivered another successful quarter.

We are on track to further unlock the potential of Yum! through our bold transformation initiatives and look forward to updating you on our journey. And now, it gives me great pleasure to introduce our President and CFO, David Gibbs..

David W. Gibbs - Yum! Brands, Inc.

distinctive relevant brands, unmatched franchise operating capability, bold restaurant development and unrivaled culture and talent allow us to be more focused, more franchised and more efficient. In the end, this will deliver strong, steady growth and we look forward to updating you along the way.

And with that, the team and I are happy to take your questions..

Operator

Our first question comes from Dennis Geiger with UBS. Your line is open..

Dennis Geiger - UBS Securities LLC

Great. Thanks very much. Lots of exciting developments at Pizza Hut, clearly, lots of good color there. But as far as key priorities go, maybe you could just talk a little bit more about the technology, the operations, and the asset pieces, what you kind of see as the easiest to address, where the biggest opportunities lie.

And then just building on that, on the asset piece specifically, any additional color you can provide on the Pizza Hut Delco units? I think it's probably about 20 that you've got open at this point only. But anything more on the economics, the feedback, et cetera? Thank you..

David W. Gibbs - Yum! Brands, Inc.

Well, I'll start with the piece on the assets. I think you're referring to the Fast Casual Delco model that we've been rolling out over the last few years... with pretty good success..

Dennis Geiger - UBS Securities LLC

Yes..

David W. Gibbs - Yum! Brands, Inc.

The good news is that we have offered an incentive for our franchisees to accelerate the Fast Casual Delco model and we've seen a number of franchisees sign up. In fact, we were hit with 100 submissions to participate in expanding the test. So I think the Fast Casual Delco initiative is off to a good start.

That's not just an initiative, by the way, that we're doing in the United States, that is also a big part of our international growth strategy..

Greg Creed - Yum! Brands, Inc.

Yeah. We actually shared that with the International Partners Council when we were with them in London probably three weeks ago, and I think there was true excitement about Fast Casual Delco as a global opportunity for Pizza Hut..

David W. Gibbs - Yum! Brands, Inc.

Yeah. And then on the other items that you asked about, Dennis, like technology, assets, operations, obviously all very critical, all part of the overall Transformation Agreement with the U.S. franchisees. As one piece of evidence of the progress we're making on technology, you heard Greg reference the loyalty program that we just launched.

You can expect to see those kinds of improvements to our technology platforms coming out but obviously we are not going to share much in advance of revealing them to the consumers.

And then on the operations front, I know the team – you've also seen our messaging start to reference hot and fresh, and the way that we're going to make sure that our consumers get the absolute best product. We know we have the best product in the category when we deliver it hot and fresh.

We're doubling down and making sure that we have the capability with drivers and equipment to make that happen on a consistent basis..

Dennis Geiger - UBS Securities LLC

Thanks, Dave..

Operator

Your next question comes from the line of John Glass from Morgan Stanley. Your line is open..

John Glass - Morgan Stanley & Co. LLC

Thanks very much. My first question just has to do with your system sales goal of 7%. You got close to or closer to it this quarter. And if you look at just the sum of comps and units, it's actually 5%, maybe that's rounding.

But is there a new store productivity story here either in the new stores you're opening by brand around the world or market mixes that may actually help you get to the system sales goal even if the sum total of the two growth numbers that we add up typically don't add up to 7%?.

David W. Gibbs - Yum! Brands, Inc.

It's a good question, John. I wouldn't read too much into it. For example, the same-store sales growth for the quarter of 2% was a very strong 2%. So there is some rounding that's happening there and a little bit of mix issues, a little bit of timing of when new units open.

So when you put it all together, yes, it rounded up, and we like that but there's a number of different miscellaneous factors that contributed to it..

Greg Creed - Yum! Brands, Inc.

I think there's also, as we have been – David and I've been around, and I've been in Brazil, UK, Poland, Japan, Hong Kong in the last quarter. I think it's a couple of things.

One is the small box concept is definitely taking – getting traction, and that small box is allowing us to penetrate places like in Africa, into places we would not have been able to traditionally penetrate with our existing sort of asset base. And then, I think, Cantina – I was up in Chicago the other day, one of our franchisees in Chicago.

He has one opened in Wicker Park and he showed me where he's going to open another four or five. There's no trade-off with any of our existing Taco Bell stuff. So I think the whole opportunity for us to get into small box Cantinas, urbanizes the brand will help us drive net new units..

John Glass - Morgan Stanley & Co. LLC

Could I just follow up with a question on Pizza Hut loyalty program? What is – do you have loyalty anywhere else in the world? Is there a model you're following or is this the first one? And are there models out there that do transaction driving loyalty and others that do ticket driving loyalty? What kind of program is this? Does it require the app to use? Or can anyone use it? How widespread do you think the use is and how do you think it impacts sales ticket versus transactions, for example?.

David W. Gibbs - Yum! Brands, Inc.

Just on the prevalence of programs in our system, yes, we do have loyalty programs and we have some in parts of Asia that are executed quite well and a big part of driving the business. So we've certainly gone to school on our – within our own system on leveraging learnings.

We actually engaged an outside party also to help us understand the loyalty landscape. In a lot of cases, being the last to the party on loyalty in the pizza category is a good thing because we get to offer the best program and learn from the experiences of others..

John Glass - Morgan Stanley & Co. LLC

Okay. Thank you..

Keith R. Siegner - Yum! Brands, Inc.

Next question, please?.

Operator

Your next question comes from the line of Matt McGinley from Evercore ISI. Your line is open..

Matthew Robert McGinley - Evercore Group LLC

Good morning. I have a question on the franchise revenue versus the franchise expense. As we would expect, as you sell off the restaurants, your franchise revenue is going up. But when we exclude the Pizza Hut transformation expense, it looks like the franchise expenses are actually dropping.

Was that $9 million favorability reference in KFC in that line item there or are you just finding more favorability in franchise expense in addition to the ongoing G&A reductions?.

David W. Gibbs - Yum! Brands, Inc.

I think that there's mostly some timing issues that would contribute to that. The $9 million that – we called out the $9 million on the KFC line just because KFC had a very strong quarter this year and I wanted to make sure everybody understood that a small portion of it was more one-time related to U.S.

fees that we collected earlier than normal that contributed to an outsized quarter when it came to U.S. fee – U.S. KFC franchisee fee income. That was close to $6 million. But I wouldn't read too much into the second part of your question..

Matthew Robert McGinley - Evercore Group LLC

Okay. And on the CapEx for the year, you're running well below the $300 million to $350 million that you had discussed earlier in the year and you're obviously doing more refranchising in the back half.

Is this kind of the run rate we should expect for the rest of the year? Do you have a, I guess, corporate capital plan that will require you to have a step up in CapEx in the back half?.

David W. Gibbs - Yum! Brands, Inc.

I don't think we're going to – we're not revising our guidance on CapEx spending. Obviously, we're laser-focused on getting the overall rate down to $100 million by 2019. In terms of how the spending is going this year, it's sort of in line with the targeted number. Maybe there's a little upside there, but I wouldn't read too much into that either..

Matthew Robert McGinley - Evercore Group LLC

Okay. Thank you..

Operator

Your next question comes from the line of John Ivankoe from JPMorgan. Your line is open..

John William Ivankoe - JPMorgan Securities LLC

Hi. Greg. As part of the 7% system-wide sales growth longer term, there's meant to be a step up in unit development, which I think is 4% to 5% longer term.

So could you put the current 3% into the context of that 4% to 5%? Do you see a step up by brand in 2018 or 2019 in terms of new units? Or, I guess, just as important for other size? Or do you think we're going to see a particular slowing in... (33:27 – 33:31).

Greg Creed - Yum! Brands, Inc.

Sorry, your questions – you're breaking up. We cannot get the question..

David W. Gibbs - Yum! Brands, Inc.

Yeah. I don't know if we lost him or not, but John, just to address the point you made on unit development, we haven't released any specific targets for unit development. So you referenced 4% to 5%. Certainly, we'd like to get to levels like that but we've been focused on the overall mission of getting to 7% in system sales growth over the long term.

A big part of that will be increasing our development because we know when we plant that development pipeline over the long term we can count on it to deliver that growth every single year. Yeah, so and you should be looking for us to continue to be ramping up development in the years to come, but we haven't released any future guidance on that..

John William Ivankoe - JPMorgan Securities LLC

Okay. And my apologies for the transcript. I think I just assumed 2% to 3% comp and the rest from unit development.

But can I ask if the connection is better right now? Do you see step-ups in 2018 or 2019 either in terms of new unit openings or in closures? And if you could just give us a little more color or confidence that even if we think about 2018, you could get better net results than 2017?.

David W. Gibbs - Yum! Brands, Inc.

Yeah. I think one of the features of the Pizza Hut Transformation Agreement is actually a limitation on the U.S. stores, making it harder to close stores in the U.S. So we should get a benefit from that in 2018 if you're thinking about broader issues that may be working in our favor.

But beyond that, I think we've said this on many calls, we got our management team together in the spring. The mission in this company has been to hammer home this focus on development. Bold restaurant development is one of our four key growth drivers.

And I think we've seen a mindset shift all around the country, all around the world, that is really contributing to much more focus on development than we've ever had. Greg mentioned different formats. There's just a lot of good stuff going on in development.

Now it takes time to plant a development pipeline and get it to grow, but we do expect to see an increase in development in 2018..

Greg Creed - Yum! Brands, Inc.

Yeah. I mean, if you think about it, we've been closing KFC U.S. stores for a number of years, for quite a number of years. Hopefully, with the now 12th consecutive quarter of performance at KFC, there will be some change there as well. I think, as David said, the development agreements sort of go with refranchising.

So as the refranchising occurs, the development agreements kick in. And then obviously these new units, small box new formats Cantinas, the 38-square-meter we saw in Brazil, I think all of these provide us opportunities to penetrate and continue to grow our net new unit..

John William Ivankoe - JPMorgan Securities LLC

Thank you..

Keith R. Siegner - Yum! Brands, Inc.

Next question, please?.

Operator

Your next question comes from the line of Jeff Farmer from Wells Fargo. Your line is open..

Jeff D. Farmer - Wells Fargo Securities LLC

Thanks. I've got one more on the Pizza Hut Transformation Agreement in the U.S. Can you guys provide at least some base level numbers for where the concept is right now in terms of things like delivery as a percent of sales mix or digital orders as a percent of sales mix? Just give us some context as to where you're beginning this journey.

And it will make it easier for us to track the progress moving forward..

David W. Gibbs - Yum! Brands, Inc.

We won't provide very specific numbers. But our digital mix is around 50%. Even though we have more than half of our stores in the U.S., our dine-in stores, our business is very heavily reliant on carryout and delivery. I don't know.

Maybe 10% to 15% of sales are dine-in, and the rest of the sales, just in broad terms, are split between carryout and delivery..

Jeff D. Farmer - Wells Fargo Securities LLC

Okay. Thank you..

Operator

Your next question comes from the line of David Palmer from RBC Capital Markets. Your line is open..

David Palmer - RBC Capital Markets LLC

Thank you. Just to follow up on John's question on unit development, maybe just a qualitative answer on this would be helpful.

You mentioned Brazil, you mentioned the stabilization of Pizza Hut U.S., but if you were to think about your global business and looking at your pipelines of franchisees and licensees, where do you anticipate the biggest wins from a development standpoint as you look out one and two years? And then also on delivery, globally you mentioned that that's going to be an important sales layer.

I know you've talked about that in the past. How significant can that be? And when do you see wins from that accelerating? Thanks..

Greg Creed - Yum! Brands, Inc.

Well, I think there's obvious markets like China where we'll continue to see a lot of new unit growth. I think as we said, Taco Bell focusing on four big markets, China, India, Brazil, and Canada. As we said, we've opened our first freestanding drive-thru in Canada, the second one is under construction.

In that one market, we think we can open six or seven. We've got U.S. franchisees for Taco Bell now sort of doing development in Canada. They're now doing development in Korea. So I think that where we've seen growth, which will be Asia, Africa, Central and Eastern Europe, we've got a lot of these locked into long-term development agreements.

As David and I said, we were with the Pizza Hut franchisees last week. Have a new franchisee for Pizza Hut in Japan. Very impressed that he has got a real growth mindset, and I think we can accelerate opportunities in Japan as well. So I see it on that side. On delivery, as we said in the prepared remarks, about 20,000 restaurants currently deliver.

Obviously mostly Pizza Huts, but a large number of KFCs and obviously Taco Bells as well. I do think that delivery is going to grow. We like the benefits of delivery, higher check, incrementality, new users, new occasions. And I think what we're doing right now is testing in a number of places just user aggregators, doing it ourselves.

But I think we all see really a lot of potential growth there. Encouraged by some of the tests that are going on, like a UK test for KFC, where we're actually doing a test with both aggregators and by ourselves. We're seeing good incrementality, good check growth.

So I think even the KFC team believes that adding another $1 billion in sales in the next few years is not without its possibility. And then, Taco Bell, obviously, where we are doing delivery with DoorDash, I think it's now in a 1000 restaurants and it can get bigger as well. So I think our brands are well established with 20,000 restaurants doing it.

We have the expertise of Pizza Hut to help us. I think brands like KFC are ideally set up to be delivered with large buckets, $5 boxes, $10 chicken shares and $20 buckets. It's almost like the Colonel 60 years ago realized one day we'd be delivering this stuff. So I think we're in a really good place to take advantage of it.

We do think there's growth there for us, and to some extent we're actually – KFC China is hosting a delivery summit this month where everyone from around the world will be going to a delivery summit in China so we can learn best practice from them, but also share best practice that we are doing from around the world. So we are all in on delivery..

David W. Gibbs - Yum! Brands, Inc.

And one other point on development, which I think Greg alluded to earlier but just to expand on. The KFC U.S. business for many years was a net closure of stores, north of 100 closures every year. The KFC U.S.

team, given the strength in the underlying business now feels really confident that they can get themselves to be a net opener of stores and that could get to north of 100 openings per year. So you think about a 200-unit swing alone just in KFC U.S., that'll obviously take time to implement.

That obviously would be one of the contributors to the increase in development..

David Palmer - RBC Capital Markets LLC

All right, thanks..

Keith R. Siegner - Yum! Brands, Inc.

Thank you..

Operator

Your next question comes from the line of Sara Senatore from Bernstein. Your line is open..

Sara Harkavy Senatore - Sanford C. Bernstein & Co. LLC

Thank you. I have just a couple of follow-up questions, if I may. The first is on again Pizza Hut, and I think, Greg, you said it wouldn't be kind of an immediate turnaround. Results won't show up overnight.

But I think in the past we've seen that Pizza Hut can do things to drive sales in the short term in a pretty meaningful way, in particular around value messaging. So maybe you could just share a little bit about what you're doing in 3Q in terms of marketing and price points.

And a related question is what are you seeing in the demand environment in the U.S. and the competitive environment? I think we've heard a lot about heavy discounting by hamburger restaurants in particular.

I was wondering if you're seeing that have an impact on any of your brands, KFC and Taco Bell still comping well, but maybe a little slower sequentially..

Greg Creed - Yum! Brands, Inc.

Well, I don't want to get into Q3 in the pizza category, given the competitive nature of it. I think what I can say is we've said it's a slow build. The incremental media didn't happen in the first half, it will happen in the second half. Obviously, we've just rolled out loyalty.

So I think you will hopefully see a slow build, and we see the results obviously paying off in 2018 and beyond on Pizza Hut. From a demand environment point of view, I think the great thing about our category is or the great thing about food is you've got to eat it and I think there will be winners and losers.

I think the people that have the most distinct and relevant brands, the people that do the best job of executing operations, the people that open new units and the people who are driven by culture and talent and that's why they're the four things we are focused on because we believe by focusing on those four things we can be successful in both the U.S.

and on the global scale. So that's, I think, sort of the way I see the market at the moment..

Sara Harkavy Senatore - Sanford C. Bernstein & Co. LLC

So, no increased intensity around discounting or value?.

Greg Creed - Yum! Brands, Inc.

No. I think, I mean, value is always going to be important. So I don't see any renewed focus. I mean, if you think about it, the question is – I think we've got very good everyday value. At KFC, we have $5, $10, and $20, and that really does resonate. I think $7.99 at Pizza Hut, I think the $1 and the $5 boxes at Taco Bell.

So what I like about the way we're set up is that we've got everyday great value. What we don't have to do is to get into this deep discounting and sort of cutting the price on core products which you never want to get into because one day you got to raise those prices.

So I really like the way the three brands have constructed their value equation in the marketplace. I think you see that it's working on the whole.

And what I appreciate is the franchisees' commitments to staying on those price points so that our customers know day in and day out they can always get not just the best tasting food but the best value in the marketplace..

Keith R. Siegner - Yum! Brands, Inc.

Thank you.

Next question, please?.

Operator

Your next question comes from the line of Karen Holthouse from Goldman Sachs. Your line is open..

Karen Holthouse - Goldman Sachs & Co. LLC

Hi. You're seeing more Pizza Hut questions. Sort of going back to the initial reacceleration in comps in Taco Bell that has been really built for many years. That was kind of kicked off with the Doritos Locos pretty singularly iconic viral product.

Do you think there's a similar opportunity at Pizza Hut to really kickstart things with the product or are you more focused on sort of fundamental building blocks around technology, digital, asset base, et cetera? Thanks..

Greg Creed - Yum! Brands, Inc.

I think the answer to that it's like the answer is and. We've got to make it easier and better. We do believe we have the better pizza; we've got to continue to make sure that we deliver a better pizza in the marketplace. But better is also making sure that our piping hot pizza gets delivered to you on time and therefore obviously tastes better.

So I think the answer is, just like everything in life, we have to be easy and we have to be better. So we're working on the easy components whether that's all the technology, the digital play whether that's loyalty, and at the same time, we're obviously continuing to work on making sure we have the best pizza in the marketplace.

And I think a combination of both of those will see us sort of build the Pizza Hut brand back into the brand we want it to be..

Karen Holthouse - Goldman Sachs & Co. LLC

Great. Thank you..

Operator

Your next question comes from the line of Brian Bittner from Oppenheimer. Your line is open..

Brian Bittner - Oppenheimer & Co., Inc. (Broker)

Thanks. Good morning. I want to talk about the 2019 target of at least $3.75 in EPS.

I think the $3.75 is an attractive target on its own but the question I have is what's the key in your internal model to unlocking that wording of "at least" within that stated target? Is the achievement of your goal to get to 7% systemwide sales growth help you unlock that word "at least"? Or is there something else that we should be focusing on?.

David W. Gibbs - Yum! Brands, Inc.

No. I mean, as we've said in past calls, we built the model on reasonable assumptions. We don't have to be heroes to get to that number. So the kinds of things that would contribute to outperformance would be an acceleration of system sales growth, a turnaround in the Pizza Hut U.S. business. We're not counting on any of those things to get there.

So the "at least" is only there to indicate that we certainly have room to go beyond that if we see an acceleration in development, system sales growth beyond historical rates, Pizza Hut U.S. getting back to growth..

Brian Bittner - Oppenheimer & Co., Inc. (Broker)

Okay. And just the follow-up question I have is on Taco Bell. It's a great comp for the quarter relative to the industry or any metric, really.

The question I have is what were the biggest differences that you saw in the business and the growth of the business this quarter when analyzing the sales versus the 8% comp you achieved last quarter?.

Greg Creed - Yum! Brands, Inc.

I mean, the way I look at Taco Bell is, we are just really enthusiastic about the long-term fundamentals of the business, whether it's the consumer metrics, the ops metrics, the financial metrics. Obviously, the brand has delivered consistent, healthy same-store sales growth over the long-term.

And I think the icing on the cake, Dave and I happened to spend two days with the FRANMAC group, which is the franchise leadership group for Taco Bell in June, and I think to say they were happy with where the brand is, happy with where the brand is going and happy with the Taco Bell leadership team would be an understatement.

So I just feel good about where the brand is going. What happens then quarter by quarter, I think, you will see us continue to deliver. The long-term fundamentals for this business are in great shape..

Brian Bittner - Oppenheimer & Co., Inc. (Broker)

All right. Thanks, guys..

Keith R. Siegner - Yum! Brands, Inc.

Operator, we'll take one more question, please?.

Operator

Certainly. Your next question comes from the line of Andrew Charles from Cowen & Company. Your line is open..

Andrew Charles - Cowen & Co. LLC

Great. Thank you. Going back to your Investor Day, you guys set out plans to refranchise about 2,000 stores for at least $2 billion in proceeds. So it's about $1 million per store. Obviously with the 244 franchises in 2Q, you've looked at a gain on the sale, but the implied proceeds per store of $560,000 were a little lighter than the implied targets.

Is the way to think about this is that it was driven, the lower proceeds per store, driven by an outsized amount of Pizza Huts that were franchised during the quarter?.

David W. Gibbs - Yum! Brands, Inc.

Yes, absolutely. Pizza Huts obviously, with smaller investments in the smaller box units typically garner less proceeds, lower volumes versus, for example, our Taco Bells, which is our highest volume concept that we are selling stores of any scale on.

So very much you will see that number move around from quarter to quarter, depending on the mix of the units..

Andrew Charles - Cowen & Co. LLC

Thanks..

Greg Creed - Yum! Brands, Inc.

Okay. Go ahead..

Keith R. Siegner - Yum! Brands, Inc.

Thank you. (49:22).

Greg Creed - Yum! Brands, Inc.

Okay. So thank you all for being on the call. As we said, we believe we had another successful quarter, 6% system growth, 21% EPS growth, 19% core operating profit growth, and we look forward to updating you as we work the brands as we go through the rest of the year. So thanks for being on the call. Appreciate it..

Operator

This does conclude today's conference call. You may now disconnect..

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