Tom Paulson - SVP and CFO Chris Killingstad - President and CEO.
Joe Maxa - Dougherty & Company Bhupender Bohra - Jefferies Chris Moore - CJS Securities Marco Rodriguez - Stonegate Capital.
Good morning. My name is Dan and I will be your conference operator today. At this time, I would like to welcome everyone to Tennant Company’s Second Quarter 2017 Earnings Conference Call. This call is being recorded. There will be time for Q&A at the end of the call.
[Operator Instructions] Thank you for participating in Tennant Company’s Second Quarter 2017 Earnings Call. Beginning today’s meeting is Mr. Tom Paulson, Senior Vice President and Chief Financial Officer for Tennant Company. Mr. Paulson, you may begin..
Thanks, Dan. Good morning, everyone, and welcome to Tennant Company’s second quarter 2017 earnings conference call. I’m Tom Paulson, Senior Vice President and Chief Financial Officer of Tennant Company.
Joining me today are Chris Killingstad, Tennant’s President and CEO; Karen Durant, Vice President and Controller; Jim Stoffel, Vice President of Global Planning and Analysis; and Tom Stueve, Vice President and Treasurer.
Today, we will review progress on our core strategies, Tennant’s performance during the 2017 second quarter, and our outlook for the full-year. First, Chris will brief you on our operations and then I will cover the financials. After that, we will open up for questions. We are using slides to accompany this conference call.
We hope this makes it easier for you to review our results. A taped replay of this conference call along with these slides will be available on our Investor Relations website at investors.tennantco.com for approximately three months after this call.
Now, before we begin, please be advised, our remarks this morning and our answers to questions may contain forward-looking statements regarding the Company’s expectations of future performance. Such statements are subject to risks and uncertainties, and our actual results may differ materially from those contained in the statements.
These risks and uncertainties are described in today’s news release and the documents we file with the Securities and Exchange Commission. We encourage you to review those documents, particularly our Safe Harbor statement, for a description of the risks and uncertainties that may affect our results.
Additionally, on this conference call, we will discuss non-GAAP measures that include or exclude special or non-recurring items. For each non-GAAP measure, we’ll also provide the most directly comparable GAAP measure. There were special non-GAAP items in the second quarter and first half of 2017. There were no special non-GAAP items in 2016.
Our 2017 second quarter earnings release includes a reconciliation of these non-GAAP measures to our GAAP results for 2017 second quarter. Our earnings release was issued this morning via Business Wire and is also posted on our Investor Relations website. At this point, I’ll turn the call over to Chris..
Maintaining a strong new product and technology pipeline and the R&D commitment needed to fuel it; expanding Tennant’s global market coverage in ways that complement our strengths and allow us to improve our scale; building our e-Business capabilities to further improve our ability to serve customers and create additional revenue streams; and leveraging our cost structure and improving operating efficiency.
We are in a period of transition for Tennant and we are confident that this is the right mix of strategies to continue on the path of profitable growth. We have more work to do as we move through this transition period. Our performance in the second quarter reflects this. We remain committed to our core strategies and reaching important milestones.
As you saw in today’s earnings release, Tennant faced a number of factors in our 2017 second quarter that impacted our results. Sales reflected a combination of a challenging year-over-year comparisons such as record sales levels in the Americas region in last year’s second quarter as well as the current low growth market environment.
Bright spots included our new product launches and strong vitality index; strengthened organic performance in the APAC region; and importantly, a solid year-over-year sales performance for our recently acquired IPC Group.
During the quarter, we also experienced some near-term headwinds that resulted from our first quarter 2017 restructuring and our manufacturing automation initiatives, and these negatively impacted our gross margin. I will discuss this a bit later in my remarks.
For the 2017 second quarter, consolidated net sales grew 24.9% to $270.8 million, but declined 2.3% organically. It is important to note that our organic sales growth was 5% for the 2017 first quarter and was 1% for the 2017 first half. Adjusted net earnings were $0.60 per share compared $0.85 per share in the prior year quarter.
Tom will provide more detail on our performance by geography in a moment. I spoke of milestones. Early in the 2017 second quarter, we closed on the acquisition of IPC, the largest deal in Tennant’s history. IPC Group, based in Italy, designs and manufactures innovative professional cleaning equipment, tools and other solutions.
Our purchase of IPC helps Tennant pursue several of our core strategies, specifically expanding our geographic presence in key markets, improving and better utilizing scale efficiencies, and addressing the needs of a wider range of customers through an expanded portfolio of product offerings. We have begun the work of the integration.
While we are still early in this process, we are very impressed with the IPC management team and the organization’s focus on sales growth, product quality and operational excellence. IPC achieved organic sales growth of 8% in the 2017 second quarter versus the prior year quarter.
This marks their consecutive quarter of year-over-year organic sales growth. Tennant and IPC are highly complementary and attractively differentiated in terms of our geographies, products and go-to-market approach.
Geographically, 80% of IPC sales are in Europe which significantly expands our market presence in EMEA and allows us to take advantage of scale benefits in this important region. In terms of go-to-market approach, IPC predominantly sales through distributors; Tennant primarily has a direct sales model.
This combination of channels and compatible product categories gives us more opportunities for cross selling. In terms of products, IPC offers a strong mid-tier value proposition and like Tennant, their brands are known for quality and performance. Together with Tennant’s premium brand, we address a larger portion of the overall market.
We have significant synergy opportunities with this new combination and our forecast in this area remains unchanged.
We have identified roughly $10 million in run rate synergies across our cost of sales and selling and administrative expenses to be achieved by 2019 in the categories of sourcing, improved sales and service capabilities, and operating scale benefits.
We expect to incur $10 million of costs that will be necessary to achieve these synergies, including approximately $6 million in capital expenditures for information technologies and facilities, and approximately $4 million in redundancy costs.
There are also potential tax synergies to be realized through tax planning and entity reorganization initiatives. Our acquisition of IPC Group is off to a promising start and we anticipate that it will be accretive to Tennant’s 2018 full year earnings per share. Turning to our restructuring initiatives.
As you know, during the 2017 first quarter, we undertook a significant global organizational restructuring to support our key strategic growth initiatives, reduce costs and accelerate Tennant’s ability to reach our 12% operating profit margin goal. The result was an approximate 3% net reduction of Tennant’s global workforce.
The savings from the restructuring are predominantly personnel costs and are estimated to be $7 million in 2017 and a total of $10 million in 2018. We remain confident in these estimates and combined, we expect these actions to further enhance Tennant’s revenue and earnings performance.
However, these restructuring initiatives have led to some field service productivity challenges that continued in the 2017 second quarter. In addition, we had a near-term unfavorable impact in our production operations from investments in manufacturing automation initiatives.
These challenges along with raw material cost inflation negatively impacted the gross margin of Tennant, excluding IPC. These factors are controllable and we are committed to improving margins. Although these issues may not be fully resolved until early 2018.
The global macroeconomic environment still merits caution, but we are optimistic about our sales momentum as we head into the second half of 2017. However, it will be difficult to improve the field service and manufacturing challenges fast-enough to offset the unfavorable variances we had in the first half of 2017.
Therefore, as detailed in today’s earnings release, we are reaffirming our 2017 full year sales guidance range but prudently lowering our 2017 full year earnings guidance range to reflect these headwinds. Turning now to our new products. Our focus on new product innovation is central to Tennant’s growth ambitions.
We have a goal of launching 32 new product and product variants in 2017, excluding IPC, and we are on pace to achieve this. Thus far in 2017, our vitality index, which is the percentage of equipment sales coming from products released in the last three years, stands at 45%.
This far surpasses our target of 30% and reflects our customers’ enthusiasm for our innovation. Our customers want technology that drives productivity and lowest cost such as improved maintenance and fleet management functionality. This wide array of customer demands and performance characteristics is at the center of our R&D efforts.
For example, we recently launched the enhanced IRIS web-based fleet management system, which allows users to remotely monitor and manage their machines with full visibility of the users’ fleet through broad reporting and monitoring capabilities. Among our major products that launched in 2017 second quarter were the following.
The V3e Compact Dry Canister Vacuum. This product is designed for carpeted and hard floor source surfaces and provides a three-stage HEPA filtration system and low 68 decibel sound level and features that increase operator productivity. We also introduced the i-mop. Tennant is the North America distributor for the i-mop, as part of the joint venture.
It’s a highly versatile walk-behind scrubber that combines the cleaning performance of an autoscrubber with the agility of a flap mop.
We are in the early stages with the i-mop but we are very encouraged by the favorable customer response and are confident that the product will play an important role in helping Tennant open up new market segments such as quick-serve restaurants.
Going forward, we intend to share information with you about IPC’s new product development activities and product launches. We’re also exploring new growth avenues that go beyond improving cleaning performance. Our advance product development efforts include technologies such autonomous guided scrubbers, water recycling, and battery technologies.
As we stated last quarter, satisfying our customers’ demand for better ways to engage with Tennant digitally is another core strategy and target of investment. We achieved an important milestone on this front during June with the launch of our new digital platform and e-commerce capability for Tennant.
Not only will this capability allow customers to tap into better product information and improve their decision making, but it gives them the option to buy parts and consumables online. This is a good example of how we intend to expand our sales channels and efficiently drive significant additional revenue streams.
[Audio gap] strategic direction and focus on accelerating revenue growth and improving profitability. Notably, our acquisition of IPC Group will put us over our $1 billion sales target on an annualized basis. Additionally, our combined acquisition and restructuring actions will move us closer to our 12% operating profit margin goal.
As we look to the second half of 2017, the global macroeconomic environment still demands caution for industrial companies, but we have made a tremendous amount of strategic progress thus far. We’re taking the necessary steps to improve our gross margin and translate our restructuring initiatives into improved operating leverage.
Today, we are better positioned geographically and from a product portfolio standpoint. This is creating sales momentum as we head into the second half of 2017. We remain bullish on Tennant’s future. Now, I’ll ask Tom to take you through Tennant’s second quarter financial results.
Tom?.
Continued favorable economy in North America, modest improvement in Europe, and a challenging business environment in APAC; Gross margin performance in the range of 41% to 42%; R&D expense in the range of 3% to 4% of sales; capital expenditures in the range of $25 million to $30 million and effective tax rate of approximately 29%.
Note that this is 1% higher than our previous estimate of 28%, due primarily to unfavorable tax law changes in Italy that occurred after the IPC acquisition. Our objective is to continue to build our business for sustained success, both through organic sales growth and through acquisitions. Now, we’d like to open up the call to questions..
[Operator Instructions] Our first question comes from the line of Joe Maxa with Dougherty & Company. Please go ahead..
Thank you. Good morning. .
Good morning, Joe..
I wanted to ask to dig in a little bit more to the field service and manufacturing inefficiencies, going to last through the rest of this year and start to improve, I suppose as the year progresses and into Q1.
Want to get a little more -- can you just maybe give a little more color on what you’re seeing there and what you need to do to improve it?.
This is Chris and I’ll start with the service productivity issue. The thing is that -- one of the things that we’ve realized is that the marketplace is changing and customer base is segmented than it was between industrial and commercial equipment and the offerings that are required to satisfy our customers.
So, we’ve come out of our service from an industrial perceptive. Historically, we have increasingly been on establishing a commercial service offering but it really it’s only in the last year that we’ve really taken that on seriously.
As part of the restricting, it was to differentiate the two offerings, we need different skill sets for industrial and for commercial.
The second thing we did was that -- our customer expectations are increasing and so we evaluated the skill set needed at the ground level, our field service technicians, we have a long tenured service organization and we needed to upgrade that. So, we took care of some of that in the restructuring.
We’ve also upped the ante, in terms of what we are requiring from them. We have put GPS in their trucks. So, we’re tracking them; they’re reporting requirements on a daily basis; have become more onerous, I think from their perspective.
And so, as we were trying to fill our open trucks from the restructuring, we were finding that some of the long tenured service techs found the new way of doing business was not something they wanted to take part in. And so, we struggled because the attrition that we hadn’t anticipated was offsetting the filling of the service trucks.
The other thing we did is that we needed to actually completely reorganize our field service organization from frontline supervisor ranks all the way up to the regional ranks to take care of the way we were going to operate in the future. All of that happened in the second quarter.
And as I said, we had unexpected challenges, especially with the attrition, so we didn’t make progress on filling the trucks as quickly as we had anticipated.
The good news now is that the supervisor management organization is fully in place, the attrition is pretty much done with and we are making progress in filling the open trucks, and we expect to make progress in terms of both sales -- service sales and service efficiency going forward. The thing is, we don’t know exactly how long it is going to take.
And so, we have been prudent in saying that it could take through the end of this year and into really next year. And then, on the manufacturing automation. The good news with all of these initiatives, Joe, is that they’re all performance-enhancing initiatives.
You can argue that maybe we took on a little bit too much at the same time with the acquisition of IPC, with the automation initiatives, with restructuring and the service organization. And I think we’ve learned from that but they’re all performance-enhancing initiatives.
And on the automation front in our factories, we’ve said to you often that we struggle to find qualified labor in key parts of our factories, so automating functions like welding in our plants. So, one of these issues we had and so we put in two state-of-the-art robotic welding machines, that when up and running at 100%, are going to be fantastic.
But, we had some startup issues with those. So, it influenced our ability to push through the parts from fabrication to the assembly lines and therefore left us with the part shortages. The other thing we’ve done is we realized that we need to automate our material flow and factor, and warehouse processes.
So, we’ve put in automated warehouse management system and had some hiccups with that in the early going, which both caused some additional cost in the second quarter and also in Europe, it prevented us from getting some volume out the door. The good news with the volume is that that will show up in the third quarter.
On that front, we think the worse is also behind us; things have stabilized and we’re going to see improvement. We just don’t know how quickly we can get after it, which is why we’re hopefully being conservative..
I’ll just add a really small amount of additional color. About 60% or so of the unfavorableness versus prior year was the service inefficiency related. The next component that mattered the most was the efficiencies in the factory and the least relevant was inflation.
And while we’re still concerned about inflation because it is -- there is some risk involved, relative to prior year was the difference where last year we saw basically flat inflation and reasonable pricing. This year, we had more pricing.
And we think we are adequately pricing to cover it, but we’re still going to be monitoring that closely the balance of the year..
That’s all very helpful. Just one follow-up on the filing the trucks.
Are you finding qualified people for that role as your service technicians?.
That doesn’t seem to be the issue right now. We are filling the trucks. The issue is more the attrition of existing service tax that offset filling of the trucks, that’s ended. And so, we are now filling the trucks and we’re doing it on the schedule that we’ve anticipated..
So, you’ve talked -- you’ve given some color on your thoughts of getting to the 12% operating margin. I’m just wondering along those lines. What’s it really going to take to get there? I mean, you’ve got to have some, obviously growth and things are highlighted.
But is there -- do you have a sense on the timing of it’s going to take three to five years from now or what’s your best kind of guess, as you take a look at it?.
I’m not ready to give you an exact timing, Joe. But if we get extended out in the three to five-year timeframe, particularly as you get out to four to five years, you’re going to be pretty disappointed in our performance.
So, I think it’s quite relevant that we really do believe we’re in the frontend of beginning to return to growth, and growth is super important to us. The IPC acquisition, as we’re seeing the performance, we’re really confident in the ability to grow, maybe even in excess of the acquisition plans.
And then, we’re going to drive the synergies that we’re going after. And we also -- we are on track with our restructuring actions. Even though we went too fast and it cost some problems, we will save the money that we targeted of $10 million next year.
So, we think all of those things combined, we’ve made all the necessary investments to leverage, other than the investments we have to make in IPC. So, we think -- we can see it out there, but it’s going to take some time.
And we hope that in the not too distant future, we can give you guys some more definitive view around when we really think we’re going to get there..
Joe, we also said that we needed to get SG&A expenses down to 28%, 29% of sales -- about 28% of sales, let’s say, that’s where we want to end up. We’ve been really disciplined about our spending. And so, with little bit of growth, we anticipate getting there. We also said that it required us to have gross margins between 42% and 43%.
Unfortunately, our guidance this year drops to 41% to 42%. But, we’re absolutely positively committed to getting back to the 42% to 43% in 2018, which is a key component of getting to the 12%..
Actually just one more quickly on the sales synergies with the acquisition.
Do you have any initial progress to report on any type of sales you’ve seen between the two companies or what maybe are your initial steps?.
No. I mean, remember, it’s early days, right? We just finished the 100-day integration planning and we’re starting to execute against some of the low-hanging fruit that both IPC and Tennant decided were priorities.
But, what we can tell you is that there is a lot of clamoring from both sides, IPC and Tennant where they see opportunities to enhance our presence with customers by coming in and cross selling the full line. So, there is a list of those opportunities and some of them are pretty significant.
They’re happening, both in Europe and increasingly a little bit in North America as well. So, so far, we’re very optimistic that the assumptions that we’ve built around cross selling are there and there could be some upside to it, as we move forward..
Your next question comes from the line of Bhupender Bohra with Jefferies. Please go ahead..
A question on the service technician side here. In your peppered remarks, I think you mentioned about historically your service technicians have been have been aligned more so on the industrial side of the business and last year, you took a step-up to build on the commercial side of the business.
Can you explain where you are? Was that like -- were you too quick or too fast to build on the commercial side that’s what led to this issue in the quarter? If you can just give us some color from industrial….
I don’t think that the commercial service offering that we’re building was the primary driver, but it creates complexity, right? I mean, all of a sudden, we’ve had a monolithic way of going to market that’s based on the industrial model and now we have to segment between two different models.
And the commercial service offering, which addresses the needs of BSEs and retailers that are very different from warehouses and manufacturing facilities. They need much quicker service; they have more outlets. We saw also the cost of our offering was too high and so that we needed to bring that down.
Commercial equipments are mostly battery operated and therefore easier to fix. A lot of times, you have a service technician that has a territory and basically kind of just goes up and down the streets and visits the customers to make the fixes, but it’s a completely different model.
So, I think the complexity was added, but we’ve been doing this very thoughtfully. So, yes, I think with the structuring, there was some -- there was a little bit of hiccup there.
But really it’s more that we looked at the requirements of our field service organization, we needed to upgrade it, we did it through the structuring and then we upgraded also the requirements of them operating on a day-to-day basis.
So, I think the thing that we did not anticipate was the attrition that we’d have from our existing service organization that didn’t allow us to make progress on filling the trucks as quickly as we had anticipated.
And then, the second issue is that when you bring all these new people in and more people than we anticipated because of the attrition, it takes time to bring them up to speed, to get them to the productivity levels that we require to operate the way we want to.
Now, as I said all of these things are within our control and fixable and worst is over and we’re starting to make progress here in the third quarter..
We really believe in the strategies we’re executing; if we could do it again, we’d go slower..
Yes..
Okay, got it. Despite all of these things which happened in the quarter, I think if you look at the revenue guidance, you kind of reaffirmed with 1% to 3%. It seems like if you think about it, like these should have actually disturbed your sales channel.
But, it seems like you’re comfortable like building this sales force here or technician services and still keeping the sales guidance for the second half intact..
Couple of things are driving that, Bhupender. I mean, one is, we think we did manage to not disrupt customer facing things that we do. We did not shift some stuff that we intended but we think we still satisfy -- we will satisfy customer needs.
The other thing that’s different than we saw in -- and after a good Q1 is, we didn’t like the order patterns we were seeing in April and we commented on that on our last conference call. And unfortunately, we didn’t make up a hold that we started to create in April, 8given the expectations. The beginning of this quarter is far different.
I mean, our order patterns are stronger, they’re more consistent. We entered the quarter with a reasonable amount of open orders, and importantly, our pipeline is stronger. So, we have lots of reasons to have more confidence. We still think we’re being prudent, but we feel much better about the revenue side of things.
And very importantly, we don’t believe we disrupted customers. We did a lot of disrupting to ourselves. But we think we managed to keep customers as happy as we could..
Okay. And lastly, on the raw material side. I think Tom, you mentioned that was the least, one of the things which mattered in the quarter. But, how about the raw material? And you have talked about this year is going to be, from pricing perspective a slightly better year. I don’t know if you still have the same thinking. .
Yes. We’ve achieved pricing through the first half of the year of about 1%, maybe even little bit better than that, and we’re seeing inflation that might accelerate. But, we really do think that for the full year, as we look at the balance between the two of them that we will be okay.
But, given the inflation and where we’re watching it closely, things like steel, resin, lead are all areas where we’ve got to pay particular attention and that could cause us to be a bit more aggressive as we enter next year from a pricing point of view. But, we think we’ve been okay. But, it was tougher relative to the comparable of last year.
Last year, very little inflation and we did price..
Okay. If I can, one more here. If you look at the operating margin, right, 300 basis points down year-over-year. What’s the biggest bucket here, like the service technician issue is? I mean, you mentioned that was like 80% of the whole thing….
Service inefficiency is about 60% of the differential. You got to remember that some of that difference, Bhupender, is related to as we -- our previous targeted gross margins was 43% to 44%; with the acquisition, we adjusted that to 42% to 43%. So, we wouldn’t have anticipated we repeat precisely the same gross margins as the prior year.
We knew it’d be down relative to the consolidation of IPC but we certainly -- we would never have anticipated to be 300 basis points down relative to that, maybe as much as 200, but certainly not any more than that.
But 60% of that is really driven by the service inefficiencies and the balance was the other two areas, operating inefficiencies and inflation differential..
Your next question comes from the line of Chris Moore with CJS Securities. Please go ahead..
Maybe we could just stay with the sales momentum a little bit, coming into Q3. So, it sounds like the order patterns coming into Q3 were positive. Historically, it seems like the last six weeks of Q3 or kind of what’s key and I’m trying to understand how the two match up.
Is that back of Q3 still the critical point or some order slowed early this quarter or how….
It’s super critical. I mean, we make a break. I mean, honestly, we make a break for rest of the year, starting in the middle of August through the end of the year, and particularly September all the way through December matters more.
But, it’s absolutely reassuring to see our order patterns be up versus prior year and have a pipeline that’s more robust than we’ve seen. So, it’s really a combination of both of those. And we’re paying attention to economical data. I mean who knows what’s really going to happen, but it does, broadly speaking, feel a bit better.
But we certainly are smart enough to know..
And what we know is that we have a pretty strong strategic account organization, especially in Europe and in North America. And we lapped some really big strategic account last year, from last year.
We didn’t have many or really any in the second quarter; we do have big strategic account deals in the pipeline in the back half, which also bolsters our confidence in ability to drive sales..
Thank you. IPC organic growth was quite strong.
It’s just -- it’s the mid-tier pricing that they are focused on -- that’s the difference in terms of the organic growth or lack of it, Tennant versus where you have seen at IPC and does that carry forward you think?.
We’re not really -- we’re certainly not ready to say that. We think there is a time and a place where both of the brands, and both of the kind of customers that we are going after, we would just say -- and we’re certainly not going to commit that IPC is going grow at 8% organically every quarter….
No, just on a relative basis..
Sure. We are not ready. We still believe Tennant brand has its place and we still that Tennant brand can grow organically. And I’d remind you that we did see 14% organic growth with the Tennant brand in Q1 and we will see it for the full year. So, we think that both the brands have a place in the market and both can grow organically solidly.
And the combination of both them together does satisfy a much broader set of customer needs..
And you’ve got to remember that IPC, really it’s only in the last two, maybe two-and-half years that they have started to improve their performance. They were coming off a pretty well base. And they have had 12 straight quarters of organic sales growth.
But it’s really those 12 quarters, maybe few quarters before that that are important to their recovery. And one of the reasons, we were so interested in buying them because we thought that momentum was sustainable..
We certainly don’t want to diminish our importance. We feel more excited than we’ve ever been after a quarter like we had, obviously. .
[Operator Instructions] Your next question comes from the line of Marco Rodriguez with Stonegate Capital. Please go ahead. .
I was wondering if you could talk a little bit here about the second half of the year and just the service productivity issues you had and then also the automation of a welding side.
Are you expecting some dramatic uptick such that gross margins are dramatically higher in the second half of the year or is it going to be kind of like a stair-step as we go through the year, rest of the year?.
What I would say is we will -- we would expect to see improvement in Q3 and further improvement in Q4. But we really honestly -- we just absolutely cannot count on the fact we’re going to be all the way back where we’d expect to be till we enter Q1 next year.
But within our control, we’re feeling it was a very disappointing quarter, but we are making real progress and we’re moving in the right direction. But we want to be prudent in our expectations. So, we don’t anticipate a stair-step improvement. We think it will be consistent throughout the back six months..
Got you. And maybe if you can talk a little bit about -- you mentioned to your prior question, the differences between the servicing on the industrial side versus the commercial side and how that caused some potential issue or some issues there for you guys.
Was there a particular individual or some charge of both and maybe have more of strength on the industrial side versus the commercial side? And has that been changed, or any additional color there as to why those kind of impacted you so negatively?.
No, it has nothing to do with an individual running one piece of business versus the other. Understand, we have been servicing the commercial side of our business for a long time. But if you look at -- we capture a very high percentage of machines with Tennant service contracts on the industrial side.
We were very, very underrepresented on the commercial side. So, we realized we needed to do something else. We started out with some pilot markets to prove out the business model that we were contemplating. And so, those pilots were really successful and we were order something.
We were able to deliver higher level of service and generate better profitability from them. And so, what you saw is as this is a fairly new effort and new business model for us. And so, we went from the pilot stage to then rolling this increasingly out on a national basis in North America.
But at the same time that we were upgrading the skill set of our service tech organization, at the same time we were putting GPS in everybody’s trucks and upgrading reporting requirements from them and there was a lot of stuff. And as Tom said before, in retrospect, we probably took on two much. We should have done it in a more measured fashion.
We may not have ended up in the situation that we did. I do still think that we would have had attrition in the service organization because the new standards of performance that we were holding them too. So, under any circumstances that probably would have happened.
But some of the other issues we could have minimized if we had taken them on in a more measured pace. But, the good news is, as we are in a really good position, we are going to drive significant incremental commercial equipment service business and do it profitably.
We also on the industrial side are better positioned to stratify customers’ needs there, drive sales and margin as well. So, as I said, all of these initiatives were performance-enhancing and should pay significant dividends when fully up and running.
So, we’re really bullish on what we’ve done in the service organization; it’s just going to take little longer to get back to the level of excellence that we anticipate..
And if I heard you correct, I just wanted to confirm something again on the service inefficiencies that you guys saw in the quarter. I know you guys called that out last quarter as well, but it sounded like this what caught you guys buy surprise was just the attrition levels from I guess trying to meet these new standards.
One, did I hear that and understand that correctly? And then number two, it sounds like from your prepared remarks and answers to questions that you sound pretty confident that that is behind you and we shouldn’t see those types of issues going forward, is that correct?.
Yes and yes. And there is the only other factor that we didn’t quite anticipate was because we had higher attrition, we had to hire more new people and therefore we had a productivity challenge, as we ramp these people up to levels that we expect them to operate at. And this takes -- it can take up to six months.
So, our assumptions was we’d have a smaller pole of new people that we had to train and get up to speed; we actually had a much larger pool because of the attrition. So that was the other factor playing into the performance in the second quarter..
And the last quick question here just on SG&A and R&D. The numbers came in a bit different than what we had modeled, SG&A fair amount higher and R&D a little bit lower. And I think I’m noticing here that the R&D guidance has also kind of changed a bit.
Was there like a shift in expense allocations between R&D to SG&A or this a new spend level for R&D, any sort of color there?.
Yes. The biggest difference is the consolidation in IPC; their spending is lower than 2% of revenue where ours has been closer to 4%. And that drove some of the difference, which is really the reason we changed the range from 3% to 4%, recognizing that we will be somewhere between 3% and 4%.
We certainly won’t be at the 4% range; it would be far more likely for us to be in the middle of that range. And then the other differential is just timing-related. I mean, you’ll see our R&D spending and as you go forward it’s likely to be higher as a percent of revenue in the other quarters.
So, it was a bit lower than normal -- even after adjusting for IPC..
SG&A?.
And the SG&A piece is really if you look at it, I mean we still don’t like where it’s at in total. But, we did a nice job of controlling. We did have a few -- a couple of one-time things in there related to medical expenses et cetera.
But, the way we will manage our S&A spending the balance of the year, is we would like to see at least some level of improvement relative to S&A as a percent of revenue. So, we will manage S&A to be at or lower than where we were in Q2. But, hopefully we can begin to increase some leverage relative to where we’ve have been..
Since there are no further questions at this time, I would like to turn the call over to management for closing remarks..
Thanks, Dan. Before we leave you today, I want to provide some additional context that is helpful for understanding the challenges and opportunities before us. Our strategies to reengineer Tennant Company began well before our acquisition of IPC.
Many of the headwinds that we face, whether it is field service efficiency, it’s related to our restructuring or the challenges involved in automating our production facilities are stemming from initiatives designed to enhance the value of the legacy Tennant business.
These unfavorable near-term impacts are controllable and correctable, and we will do just that so we can reap the full benefits of these strategies. On top of this, we are adding IPC, which comes to us with a proven track record of revenue growth and its own strong commitment to efficiency and returns.
Combined with our collective leadership and new product innovation, we have ample reason to be optimistic about our future. We look forward to further updating you on our strategic progress and our 2017 third quarter results in early November. So, thank you….
I think we have next question joining the queue, it comes from the line of Bhupender Bohra with Jefferies. Please go ahead..
Hey, just a question. I don’t know if you have time here on the end markets here. Tom, if you can give us the cadence the orders growth in the quarter? You said that April was pretty bad. When we go into like -- how did the quarter end actually in terms of the orders growth and….
The only real color I could provide there was the order patterns relative to the prior year did get better by the end of the quarter, but we certainly -- we were not forecasting and certainly didn’t believe when we gave the guidance for the balance of the year in April that we would not have an inorganic quarter.
We believed in our own internal forecast for organic growth in the quarter. Although it wasn’t as strong as we would have anticipated the balance of the year. And we didn’t see the improvement relative to the slow start but it did get better as we went out through the year.
And that does help our confidence level and what we’re seeing now as where we stand as of today in early August..
Okay. And from end market perspective anything which you thought to run kind of stronger or anything weaker….
No real change that I would say in end market demand. And I wouldn’t -- I haven’t seen anything get dramatically stronger, dramatically weaker. We really think that we don’t have any end market issues that we can’t manage our way through.
But to be honest, I mean, we’re still not even close to being satisfied with 3% organic growth that we happen to get to the high end of our guidance. We want to be back at 5% or better and we believe our business will go back there. But we’re not thrilled with the kind of growth we’re seeing, but we do see improvement, and that’s encouraging..
And we have no further questions in the queue at this time. I’ll turn it back over to management..
Since I’ve read the closing remarks already, I’ll just thank you all once again for your time today and your questions. And we wish you well. Thank you..
Thank you to everyone for attending today. This will conclude today’s conference call. And you may now disconnect..