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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2015 - Q1
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Operator

Good day, everyone, and welcome to Gannett's First Quarter 2015 Earnings Conference Call. This call is being recorded. [Operator Instructions] Our speakers for today will be Gracia Martore, President and Chief Executive Officer; Bob Dickey, President of U.S. Community Publishing; and Victoria Harker, Chief Financial Officer.

At this time, I'd like turn the call over to Jeff Heinz, Vice President, Investor Relations. Please go ahead. .

Jeffrey Heinz

Thanks, Taylor. Good morning, and welcome to our earnings call and webcast. Today, our President and CEO, Gracia Martore; Bob Dickey, President, U.S. Community Publishing; and our CFO, Victoria Harker, will review Gannett's first quarter 2015 results. After their commentary, we'll open up the call for questions.

Hopefully, you've had the opportunity to review this morning's press release. If you've not seen it yet, it's available at gannett.com. .

Before we get started, I'd like to remind you that this conference call and webcast include forward-looking statements, and our actual results may differ. Factors that may cause them to differ are outlined in our SEC filings. This presentation also includes certain non-GAAP financial measures.

We have provided reconciliations of those measures to the most directly comparable GAAP measures in the press release and on the Investor Relations portion of our website. .

With that, let me turn the call over to Gracia. .

Gracia Martore

Thanks very much, Jeff, and let me join in welcoming you to our earnings call.

Today, I'm going to provide a high-level summary of Gannett's impressive performance in the first quarter and after that, Bob Dickey, who will be the CEO and President of our publishing business, once the split is completed, will give an overview of the publishing business, including operational highlights and financial performance during the quarter.

Then Victoria will review the financial results of the company and our Broadcasting and Digital Segments, provide some detail on special items and review our balance sheet. Dave Lougee, President of Gannett Broadcasting, and Jack Williams, President of Gannett Digital Ventures, are also here to participate in the Q&A session..

The first quarter kicked off what promises to be a very strong and exciting year for us. Our exceptional results this quarter were led by significant revenue growth in our Digital Segment and solid growth in our Broadcasting Segment. Both segments achieved a record level of first quarter revenues. .

Our strategic acquisition of Cars.com continues to pay dividends, and we're looking forward to the future growth of that business and the continued positive impact it will have on our Digital Segment. .

Broadcasting Segment revenues were also up, despite challenging comps, given the absence of $51 million of Olympic and political ad demand that contributed to results in the first quarter last year. .

Once again, we maintained our usual discipline with regard to expenses in the quarter. Expense growth was in line with our revenue growth. This was mainly due to the acquisition of Cars.com. On a pro forma non-GAAP basis, expenses were down 3%, reflecting lower Publishing Segment expenses and flattish Digital Segment expenses. .

It's important that as we grow, we continue to leverage our scale and operate as efficiently as possible. We have been successful thus far and will remain laser-focused on this going forward. .

Adjusted EBITDA for the quarter was up significantly to $325 million. Non-GAAP earnings per diluted share, as you read this morning, were $0.49, compared to $0.47 in the first quarter of last year, again, against tough comps. .

Overcoming those tough comps, broadcasting revenue growth was driven primarily by a very strong performance by our expanded portfolio of TV stations. I should note, that the integration of our newer stations continues to unfold quite smoothly and well ahead of our expectations.

We're very excited about the potential for our portfolio of television assets. Our broadcasting footprint puts us in key high-growth geographic areas and as you know, we benefited from our expansive reach during 2014's political season. And so we are very well positioned for what is shaping up to be a very robust 2016 political season. .

The Digital Segment continues to perform better than even our expectations and achieved a record level for first quarter revenue. Cars.com had just a terrific quarter with profitability up substantially, thanks to a 28% increase in total revenues and a slight decrease in total expenses. .

Revenue was bolstered by more favorable wholesale rates built into the new affiliate agreements signed in conjunction with Gannett's acquisition of Cars.com as well as increases in both the number of dealership customers and revenue per dealer. .

Growth in the number of dealerships that purchase Cars.com products is especially important as we continue to roll out new, innovative solutions for our dealers. During the quarter, Cars.com launched 2 digital advertising products for dealer customers.

RepairPal certified is the first program designed specifically to help differentiate dealership service departments. It was launched in partnership with RepairPal, the leading resource for consumer car care. In addition, event positions helps put dealership events in front of a local in-market shopping audience during a limited time frame. .

As important as dealer relationships are, it's also critical to have the very best editorial content and to position that content in the optimal way to reach the maximum number of potential consumers. Accordingly, Cars.com re-platformed its content from the Kicking Tires blog to the main Cars.com site.

The move allows for a better consumer experience across devices through responsive design, and this is a perfect example of how we are leveraging our expertise as content providers to expand the breadth of Cars.com and attract new users.

Expanding Cars.com's reach to new dealers and customers and enhancing the experience for both new and prospective users will help drive revenue growth throughout 2015 and well beyond. .

The other primary component of our Digital Segment, as you know, is CareerBuilder, the global leader in human capital solutions, which continues to be an integral part of our digital portfolio. It provides unmatched reach from employers by offering the largest online career destination in the U.S.

for jobseekers and maintains the largest online recruitment sales presence in North America. .

CareerBuilder has been making significant investments over the past few years to further our transformation into a global leader in the HR Software-as-a-Service arena and as I mentioned last quarter, this is a growing source of CareerBuilder's increasing revenues. .

CareerBuilder has built the only global prehire Software-as-a-Service platform that addresses virtually all of an employer's significant prehire needs from attraction to candidate acquisition, to internal workflow, to candidate remarketing. .

CareerBuilder is uniquely positioned to provide this one-of-a-kind service. Having been a leader in recruitment advertising for years, the folks at CareerBuilder have invaluable insights into the needs of employers and the reasons why the efforts to fulfill those needs sometimes fail.

By bringing together advertising, software and data into one integrated prehire platform, CareerBuilder is bringing a complete solution to the market that no one else in the industry can offer. .

Moving onto G/O Digital. This business again saw strong Q1 revenue traction year-over-year from small- to medium-sized business customers. Revenue from local advertisers rose over 32% versus last year, led by increases across key product solutions, including search, email and social marketing products.

G/O Digital, which has won awards for its work on behalf of customers, has seen its client roster grow significantly over the past year. .

In light of the strong success of G/O Digital, the next logical step in its evolution is to create 2 distinct business efforts

G/O Digital local and G/O Digital national with separate leadership dedicate to each, along with a common shared services group to support both units. As innovation, excellent products and top-notch services have allowed G/O Digital to expand, each of these distinct revenue sources has evolved and become capable of thriving as a stand-alone business.

.

Reorganizing G/O Digital's businesses drives better alignment with these 2 distinct markets and customer sets that we serve. Both business units have tremendous potential as high-growth, large revenue businesses. .

I mentioned earlier, 2015 is shaping up to be a defining year in Gannett's history. The event we're all looking forward to is, of course, our planned separation into 2 publicly traded companies, which is on track to be completed in mid-2015.

When our Publishing Segment becomes a stand-alone company later this year, one of the many strengths on which it will thrive as an exceptional leadership team led by Bob Dickey, as CEO and President. He and his team have launched just some terrific initiatives that are driving both audience engagement and revenue generation for publishing.

Bob's going to review publishing's first quarter performance, and he'll also talk a little about the "soon to be independent" company.

Bob?.

Robert Dickey

Thanks, Gracia. First, let me say how honored and excited I am to have been chosen to lead the new Gannett. I've been at this company for more than 2 decades. To tell you firsthand, this is a very exciting time not only for Gannett, but for publishing, specifically..

We've made significant strides in the past few years to provide our audiences with fresh content, to keep them engaged and then serve as an integral member of their local communities, all while continuing our long-held tradition of being a very strong operator. .

The response to new key concepts we've launched recently has been overwhelmingly positive and it encourages us to dig deeper and provide our audiences with increasingly new ways to consume the news and information they crave.

We will continue to focus on innovation, finding creative approaches to producing and delivering superior content, all along engaging with subscribers and our communities and servicing, of course, our advertising partners.

Not only will the new Gannett continue to push the envelope in terms of products and services, but we will begin our life as an independent company with strong financial footing, positioning us to be a successful consolidator of local market publishing and related digital operations in the future and invest in products and services that will drive growth..

We'll be financially disciplined, maintaining a strong flexible balance sheet through conscientious cost management, conservative financial policies and strong and efficient operations. The new publishing company will remain committed to preserving financial flexibility and maximizing cash flow to allow investments that enhance our company..

Focusing now on the first quarter. Our combination of award-winning journalism and innovative distribution methods kept Gannett atop the industry. The All Access Content Subscription Model continues to help drive circulation revenue as home delivery revenue was up in the quarter.

It is also contributing to circulation volume and USA TODAY's position as the #1 in total daily circulation. USA TODAY local content editions have become must-reads in all the markets to which we've rolled them out so far. .

As we've mentioned, we've been partnering with other publishers to expand the reach of USA TODAY's high-quality content beyond Gannett's already expansive footprint.

Since our last call, USA TODAY content has started running in a number of widely read news outlets, including the Chicago Sun-Times, the Knoxville News Sentinel, the Colorado Springs Gazette and The American News out of Aberdeen, South Dakota, the birth place of USA TODAY's very own Founder, Al Neuharth..

Total additional daily circulation is approximately 275,000 copies, while Sunday circulation is just over 891,000 additional. And negotiations continue with several other non-Gannett publishers. It's clear that the demand for our outstanding USA TODAY local-content edition is significant.

We are leveraging this popularity by incorporating them into third-party news outlets, expanding our reach and gaining access to new communities that value USA TODAY's award-winning journalism. .

The industry is still up against the tough display advertising environment, but our talented team has done a great job of weathering the current environment to create value and provide our audiences with the critical news and information they demand from us on a daily basis on all platforms..

Turning to the quarterly results for the Publishing Segment. Overall, Publishing Segment revenues were down approximately 5% on a pro forma constant currency basis. The sequential improvement from the year-over-year comparison in the fourth quarter of 2014.

Several factors unfavorably impacted year-over-year comparison, primarily continued softness in display advertising, the change in the Cars.com affiliate agreement economics, the absence of revenue associated with USA WEEKEND, Gannett Healthcare Group, Apartments.com and the commercial printing operation, as well as a year-over-year decline in the U.K.

exchange rate..

While display advertising was down, digital revenue continued its substantial growth. The digital properties associated with the publishing business continue to perform very well.

Pro forma domestic online advertising revenue in the Publishing Segment increased 7% year-over-year with retail advertising up 10% year-over-year, driven by G/O Digital with a growing base of customers seeking to diversify their marketing efforts, while increasing the efficiency of their online advertising solutions.

National digital revenues also improved 11%. .

Newsquest online advertising was up an impressive 15%, mainly reflecting the strength of local and national display advertising. Publishing Segment's advertising revenues were impacted by secular pressure, again, this quarter and the absence of USA WEEKEND as well as the sale of Gannett Healthcare Group and Apartments.com. .

On a pro forma constant currency basis, Publishing Segment advertising was down approximately 7% with the year-over-year print advertising decline, partially offset by digital growth of 7%. .

Within the segment, domestic publishing advertising revenues decreased by 8% year-over-year, which was negatively impacted by lower advertising demand and a harsh winter weather impacts on retail sector advertising.

In the U.K., Newsquest advertising declined by 4% year-over-year in local currency, but retail and national categories showed sequential improvements..

Publishing Segment circulation revenue was down 3% year-over-year due primarily to declines at USA TODAY and Newsquest. The ongoing strength of the All Access Content Subscription Model as well as our strategic pricing resulted in our local U.S.

publishing site, home delivery circulation revenues to be higher compared to last year and helped USA TODAY maintained its #1 position in daily circulation, as Gracia mentioned. .

We continue to focus on cost efficiencies during the quarter and as a result, pro forma non-GAAP expenses were 4% lower. While we continue to operate in a challenging environment, we are optimistic about the initiatives we have in place and the reception has been even better than anticipated.

We look forward to further stabilizing our publishing business as we continue to make positive progress executing our current strategy. .

Importantly, the publishing company also will have the financial flexibility to capitalize on new opportunities, backed by the brand trust, strong operations and journalistic talent that come with the Gannett name. Our team is incredibly excited about what lies ahead for the new Gannett. .

With that, I'd like to turn it over to Victoria to provide a detailed review of the financial results for Broadcasting and Digital Segments. .

Victoria Harker

Thanks, Bob, and good morning, everyone. As Gracia already mentioned, we're very pleased with our first quarter financial results, testament to the outstanding progress and the strategic transformation journey of our company. .

Before I review our financials as well as our capital allocation efforts during the quarter, I'd like to spend a few minutes reviewing several special items, which impacted the quarter to help provide additional context for our recurring performance trend. .

Our ongoing efforts to transform the business continue to generate greater operating efficiencies and effectiveness across the portfolio. These initiatives drove workforce and other restructurings across several of our businesses for a total of $13 million with an EPS impact of about $0.03 per share.

Total nonoperating special items totaled $26 million with an EPS benefit of $0.03 per share, mainly related to a gain on the sale of Gannett Healthcare Group earlier this year. .

Now let's briefly review the ongoing operating results for the quarter. As a reminder, although I'll be focusing on our non-GAAP performance today, you can find all of our reported data and comparatives in our press release. .

As Gracia mentioned, the year-over-year comparisons reflect the absence of significant Olympics and political advertising in broadcasting as well as $27 million of revenue previously associated with USA WEEKEND and the sale of Gannett Healthcare Group, which comprised about $20 million of the total, with the remainder comprised of Apartments.com and the sale of a commercial printing business.

Additionally, the pound-to-dollar exchange rate declined by 8% year-over-year, impacting revenues by about $10 million and EPS by $0.01. Despite this, total company revenues of $1.5 billion, were up 5% year-over-year. .

During the quarter, total company operating expenses of $1.2 billion, excluding special items, were up 4% year-over-year, reflecting the addition of Cars.com, partially offset by our continued focus on efficiencies as well as lower volume in the Publishing Segment. .

Now let's turn to a more detailed review of Broadcasting and Digital Segment results. As I mentioned, last year, we had $51 million of Olympic and political advertising in broadcasting during the first quarter, a challenging hurdle to overcome.

Despite this tough comparison, we're very pleased with the broadcasting revenues, which were up 4% year-over-year, benefited by strong retransmission fees and record Super Bowl advertising revenues.

Retransmission fees continue to grow substantially, up 26% as a result of new renegotiated agreements at the end of last year as well as annual increases within the existing agreements..

Broadcast digital revenues were up 11%, driven by Digital Marketing Services, which continue to gain traction across our television stations as the newly acquired stations are now fully trained on G/O Digital products and seeing good sales results. .

Based on current trends, broadcast revenue in the second quarter is projected to be up in the mid-single digits compared to last year, again, despite very difficult year-over-year comparisons of $17 million in political advertising last year. .

During the quarter, Broadcast Segment operating expenses were up 6% year-over-year due to increased programming costs related to reverse compensation and investments in our digital sales initiatives.

During the quarter, as mentioned, Digital Segment revenue increased about 85% year-over-year, driven by both the acquisition as well as the strong operating results of Cars.com, which was up 28%.

On a pro forma basis, Digital Segment revenues were 10% higher, driven by the growth of Cars.com and continued growth at CareerBuilder, up 4% year-over-year. .

Digital Segment operating expenses were flat compared to last year on a pro forma basis, reflecting lower lead generation cost and better affiliate economics at Cars.com as well as cost efficiencies at CareerBuilder, offset by higher sales cost supporting associated revenue growth..

During the first quarter, company-wide digital revenues totaled $513 million, reflecting an increase of 7% year-over-year on a pro forma basis. Digital revenues contributed fully 35% of total company revenues during the quarter, another historic high for Gannett. .

Total company adjusted EBITDA in the quarter of $325 million increased 14% over last year. Broadcasting and Digital Segments accounted for nearly 85% of total company-wide EBITDA. .

Free cash flow for the quarter was approximately $130 million and each of our segments continues to be solidly profitable. .

During the quarter, we invested over $19 million in capital projects, primarily related to several local publishing real estate initiatives, which will generate about $4 million in annual operating cost savings as well as ongoing digital price developments, product integration and enhancements at both CareerBuilder and Cars.com. .

As we mentioned in our previous call, capital expenditures are expected to be in the range of $135 million to $140 million for the year with the majority of our capital investment dedicated to development of digital products and platform..

As we announced in February, we resumed our share buyback program well ahead of the time line we've previously anticipated, given the strength of our ongoing financial performance. As a result, we repurchased about 1.1 million shares during the quarter at an average price of $35.07 per share. .

As Gracia mentioned, the separation of our publishing business is quickly approaching. Last month, we filed our Form 10 Registration Statement with the SEC, which is an important step in the separation process.

You can find that filing in the Investor Relations page at Gannett's website or on the Securities and Exchange Commission's website under Gannett SpinCo, Inc. The Form 10 includes information regarding the transaction and the stand-alone publishing company..

As outlined in the Form 10, the publishing company expects to pay a regular cash dividend of $0.32 per share annually and plans to commence $150 million share repurchase program expected to be used over a 3-year period.

The broadcasting and digital company will also continue Gannett's focus on delivering strong returns to shareholders, expect to pay a regular cash dividend of $0.56 annually, which, combined with the publishing company's anticipated dividend, represents a 10% increase over the current Gannett dividend.

The broadcasting and digital company also plans to replace its existing share repurchase program with a new $750 million authorization program expected to be used over the 3-year period after the separation. .

This expected new authorization, combined with the publishing company's authorization, represents more than a doubling of the current Gannett share repurchase program.

In addition, under the current plan, both companies will have leverage levels well below peer companies and will maintain the flexibility to address repurchases based on business conditions, new opportunities and other factors. .

During the quarter, we carried slightly higher interest expense related to a higher average debt balance due to Cars.com acquisition, partially offset by a lower average interest rate. At the end of the quarter, our long-term debt stood at $4.4 billion.

And after utilizing cash for debt and interest payments as well as share repurchases, we closed the quarter with $136 million of cash on the balance sheet..

With that, I'll turn the call back to Gracia for her closing remarks prior to Q&A. .

Gracia Martore

Thanks, Victoria. It goes without saying that 2015 will be a turning point in Gannett's history. As we enter the fourth year of our transformation journey this year, we started the year on a strong footing, and we are incredibly pleased to have done just that with a terrific performance in the quarter. .

There's a tremendous amount of innovation happening in our Digital Segment as both CareerBuilder and Cars.com explore new avenues of growth. Broadcast is performing well and the integration of our new stations is proceeding even better than we hoped, and we are on track to achieve at least, if not more, than the goal for our synergies. .

In publishing, our USA TODAY local content is really catching on, so much so that other publishers, as you heard Bob say, want our content in their publications, giving us access to previously untapped audiences and revenue sources. .

As 3 years of hard work, relentless focus and successful execution of our strategic transformation plan culminate in our separation into 2 independent publicly traded companies, the momentum we are currently generating will serve us well as we embark on the next chapter of the Gannett story. .

As you just heard, all 3 of our business segments are on an upward trajectory, and we are very excited about their future prospects. Gannett is exceptionally well positioned and the progress and invention will only accelerate when we become 2 more nimble and more highly focused companies. .

As has always been the case, we have all of Gannett's dedicated and talented employees to thank for bringing us to where we are today. Their hard work and support has allowed us to produce must-see content for our audiences, our for best-in-class marketing solutions for our advertising partners and generate significant value for our shareholders. .

With that, let's open the call up for questions. .

Operator

[Operator Instructions] And we'll take our first question from Alexia Quadrani with JPMorgan. .

Alexia Quadrani

I apologize if I missed this, but did you give a number for the benefit of the Super Bowl in the quarter? And then, any commentary I guess on just how the core advertising is pacing in the second quarter?.

Gracia Martore

Yes, Alexia, what I would say is that, when you look at how much political we had in the first quarter of '14, it was about comparable to what we did in Super Bowl advertising in the first quarter. So in that $10 million to $12 million -- $10 million to $15 million range.

And then with respect to the other businesses, we provided guidance for broadcasting this morning. As we said, we expect total revenues for the segment to be up in the mid-single digits. And as a Victoria pointed out, we'll be absent about $17 million of political.

Publishing, on the publishing side, on a pro forma constant currency basis, because currency is really starting to have an impact, as I'm sure we're going to hear on lots of earnings calls.

If you look at the ad revenues, it looks like, Bob, I'd say, they're about a percentage point or so better than what we saw in the first quarter, which was a percentage point or so better than what we saw in the fourth quarter. Currency, just to put it in perspective, the currency rate was down about 8% in the first quarter.

Looking at where the pound is right at the moment, it looks like currency would be down around 11% or so in the second quarter. So obviously, that will have -- it costs us about $0.01 in EPS in the first quarter, so it'll probably cost us a bit more than that in the second quarter, obviously.

Cars.com, I think we would expect to see, Jack, sort of the same range of revenue growth as we saw in the first quarter, 25-ish percent and CareerBuilder looks like it's traveling about the same as what we saw.

Now they've got a little impact from currency as well because they're in a number of countries and that costs us some millions of dollars in the first quarter. And we would expect we'll have a similar, if not slightly more meaningful impact in the second quarter. .

Alexia Quadrani

And I know it's early days, but some folks are throwing out numbers, do you have any sort of rough estimate of political benefit next year for you guys?.

Gracia Martore

Oh gosh, if there's one thing we've learned, we never forecast numbers before we allow our folks in the field to tell us how they feel about them. The only thing I can tell you is that from a presidential standpoint, there's no incumbent candidate.

It looks like a lot of people are going to be spending a lot of money to make sure that their candidate becomes the president. And we are incredibly well positioned with our footprint in places like Florida and Colorado and Ohio. And also, the strength of our stations where we will disproportionately gain political revenues.

And Dave, you might mention the Senate footprint we have this year?.

David Lougee

We'll -- we've got Florida is going to have a race now with Rubio. Colorado is going to have a race, so we have a very big footprint. Ohio is going to have a race, so we've always had a relatively good house footprint but the Senate has tended to -- puts and takes next year looks to be amongst the best we've ever seen from a portfolio standpoint. .

Gracia Martore

And we think that it will be a record year for presidential dollars. .

David Lougee

Absolutely. .

Operator

And we'll take our next question from Bill Bird with FBR Capital. .

William Bird

Gracia, at Cars.com, what was the growth rate in direct sales? And then separately, on your capital return plan, is some form of real estate monetization capturing that plan? Or could such a monetization create upside?.

Gracia Martore

Yes, with respect to direct sales, that was double-digit growth for Cars.com. And as you know, direct sales by the Cars.com sales force is about 75% or so of the total. .

Unknown Executive

And direct group, 13%. .

Gracia Martore

Yes, so double-digit growth teens, low- to mid-teens on growth there. With respect to our capital allocation plans, no. That -- those capital allocation plans really assume what we anticipate from a pure cash flow from operations.

So any additional monetization of -- significant monetization of real estate, for instance, such as our headquarters building here in McLean, that certainly wouldn't be part of that current plan. .

Operator

And we'll take our next question from John Janedis with Jefferies. .

John Janedis

Maybe just 2 quick short ones. First, Gracia, you've enjoyed really a 6-year run of strong double-digit growth in retrans.

And I know you tend to not get too specific on individual deals, but can you tell us how many of the top 5 or 10 distributors come up at the end of '15 and '16? And then just separately, there was a pickup in corporate, was there something in there related to the spin? Or is that the run rate going forward?.

Gracia Martore

Yes, let me ask -- answer the first question with respect to retrans. Towards the end of this year, we have north of 1/3 of our subs coming up. So once again, as we've said, we still believe there's a gap between -- a significant gap between what we are being paid and the value that we're bringing.

And when we look at sports programming and what that is able to achieve and given the substantially greater audience that we bring to the table, we think there's still a lot of room to grow there. So we feel very good about what we ought to be able to accomplish.

So we'll have a good opportunity at the end of the year to obviously grow that in another meaningful way. Last year, we had about 60% plus growth. This year, with no real significant deals coming up at the end of '14, we're going to be up 20% plus on the retrans side.

And I'm sorry, your second question, again, was?.

John Janedis

On corporate?.

Gracia Martore

Corporate, yes. Well... .

John Janedis

There was a bit of a pickup, is there a spin money there?.

Gracia Martore

Well, there's probably a little bit of spin money. There's probably some legal costs associated with some other activities this quarter. But we're pretty focused on that.

And also, as we add to Bob's team, as we add to other things, obviously there'll be some duplicative expenses for a short period of time here, particularly in the second quarter before we ultimately spin. .

Operator

And we'll take our next question from Craig Huber with Huber Research Partners. .

Craig Huber

I have 2 quick questions, please.

Your pension, Gracia, can you just remind us what percent of your pension is going to go with the publishing company? And has your thoughts changed there at all on that percentage, given the performance of the operation? And then secondly, your core ad revenue for TV political for the second quarter, are you kind of thinking up low single digits year-over-year? How is it tracking, please?.

Gracia Martore

Let me start with the pension, and I'll turn over, the broadcast question, to Dave Lougee, who knows those things inside and out. On the pension side, as we indicated in our Form 10, we tend to have the liabilities follow where the employees will end up post-spin.

So given that the vast majority of our employees, who are in the pension plan, are retired or are current actives, emanated from the publishing side, more of that pension plan clearly is going to go to publishing. And we've outlined those numbers in the Form 10.

Now obviously on the broadcasting and digital side, our digital businesses have never had a pension plan so there's no pension liabilities there.

On the broadcast side, obviously with the acquisition of Belo, we picked up their plan as well as a few hundred million dollars of liability on the remainder of the broadcasting and corporate employees that will be associated with the broadcasting and digital company going forward. So have no real plans to change that.

Our pension fund is well over 80% funded. When you look at the fact that we have a frozen plan and have had a frozen plan since 2008, with a return that is lower than the historical return we've ever generated on the plan, be it a 3, 5, 10, 20 or since inception in 1979, we have ample assets in the plan to pay out all of those liabilities.

So we feel very good about where they will be. I think, post-spin, it looks like, at this point, the plan that will go to publishing will be even more funded than the 83 -- 82% or so that it's funded currently, and similarly on the broadcast and digital sides. So we feel very good about where we are on both plans. .

David Lougee

And as for core in the second quarter, Craig, it's still very early, so we can't really see that far out. But right now, April is positive, and it's been choppy as it has been, up and down, so we'll see where it lands. .

Operator

And we'll take our next question from Doug Arthur with Huber Research (sic) [Evercore]. .

Douglas Arthur

Gracia, it seems like the story in the quarter is the surprising margins at -- in digital and it's sort of a reset here.

You're doing a lot of initiatives of the new product side at Cars.com, is it realistic to expect pro forma cost to be flattish going forward in the year?.

Gracia Martore

Part of that is a benefit that we get from the new affiliation agreements, which -- and Jack you might want to just -- the more specific details of that?.

John Williams

Doug, the new affiliation agreements raised the wholesale rates on the former owners who continue to be affiliates. And most of that wholesale rate drops 100% to the bottom line, so the margin is pretty high on that for the remainder of that first period. .

Gracia Martore

But that being said, Doug, before the change in the affiliation agreement at Cars.com, the margins were in the high-teens, low-20s. And we would expect that business to, even with the investment we're making, continue to -- now be in the low-30s, as we've sort of indicated when we announced the acquisition last year. .

Douglas Arthur

From your perspective, it's tracking as planned?.

Gracia Martore

I'm sorry?.

Douglas Arthur

I said from your perspective, it's tracking as planned. .

Gracia Martore

It is tracking better than what we planned as you can appreciate. I have a very conservative CFO who won't let me get ahead of things, but we feel very good about the way Cars.com is tracking.

We feel extraordinarily good about the way the Belo transaction has worked out for us, that has exceeded our expectations and we will -- be very comfortably exceed what we anticipated our third year run rate synergies will be.

I'd also give a nod to our broadcast segment because to have $51 million of Olympics and political spending in the first quarter and to overcome that through a lot of the good work that they've done, I think is a real testament to the strength of our stations and the strength of our management team there led by Dave. .

Operator

And we'll take our next question from Amit Kapoor [ph] with Lumicells & Company [ph]. .

Unknown Analyst

Just a quick question about the publishing side. So revenues were down 5% and actually, able to contain costs down 4%. How much room do you have to create efficiencies in the PubCo [ph] going forward, manage costs, especially given that it'll be an independent company? And then I have a follow, please. .

Gracia Martore

Bob will do his great job as always. But Bob, go ahead. .

Robert Dickey

Actually, I think there's -- we have a team of folks right now that are reviewing additional efficiencies based on the fact that we will be operating under one company. And I'm confident they will continue to find those efficiencies and in no way damage the quality of the products or the services we provide. .

Unknown Analyst

And then just sort of follow up to Doug's question there. So in the digital business, you have a business that's almost high-30s, close to 40% incremental margins. It might on a run-rate basis be a $350 million, $400 million EBITDA business.

But the digital business have the autonomy it needs to operate within the broadcast segment and thrive there, given the pace that at which and the DNA it's showing in terms of growth?.

Gracia Martore

Yes. I mean, first of all, it's the broadcasting and digital ventures segment. And I think if you talk to the leadership team at Cars.com, Jack and I and others here were just out for their sales kickoff for 2015. And one of the questions, obviously, we were asked was about autonomy.

And we talked a lot about the fantastic culture that Cars.com has, the fact that they are running on all cylinders, no pun intended. The one area that I think we have with just one owner rather than 5 owners that had different strategic needs, I think bringing that one strategy and one strategic focus of them, actually is a benefit.

I think the one thing we've obviously encouraged them on is to actually accelerate their product road map and to do more investment in their product road map.

So I think if you talk to the folks at Cars.com, you would hear, I hope, that actually we want to continue to allow them -- we're here to help them fulfill their mission and to retain the great culture that they have there. So I think, they feel very good about the way it's --.

Unknown Executive

[indiscernible].

Gracia Martore

And frankly, that's been our history of dealing with these various businesses. So feel very good that Cars.com has lots of room and lots of autonomy to continue to be an incredibly successful company. .

Victoria Harker

And just to quantify that a little bit for you, I talked about the $19 million or so in CapEx that we spent during the [indiscernible] and about 1/3 of that was CareerBuilder and Cars.com on their new product development, accelerating their pipeline, so I think it speaks... .

Operator

And we'll take our next question from Kannan with Barclays. .

Kannan Venkateshwar

Just a couple of questions.

On the publishing side of it, Bob, how important is scale post the spin? Is that -- I mean, especially looking at so many print companies now beginning listed, is there an opportunity to basically rule out some of these entities and benefit on the cost side of it? And then secondly, Gracia, just on the retrans side of it, once the whole process is done, which is all the upcoming deals as well as your reverse retrans deals over the next couple of years, is it fair to expect that your margins will be more in line on the broadcast side compared to the rest of the industry in terms of the 50% kind of margins?.

Gracia Martore

Bob, why don't you start with publishing and I'll be happy to finish up on the broadcasting side. .

Robert Dickey

Absolutely. We see tremendous opportunity as a consolidator. We believe with the -- our national to local strategy, with the strong USA TODAY brand, our terrific local community publications currently, that our scale and scope puts us in a position to be a leader. And we intend to do that.

We also think, over the last 3, 4 years, the various initiatives we've put in place for U.S. Community Publishing and USA TODAY can be leveraged across those markets as we start to look at opportunities.

So it's not only an opportunity to generate synergies and cost savings, we also believe we have some very good revenue initiatives that we can leverage as well. .

Gracia Martore

And Kannan, with respect to margins in the broadcast side, what I would point to is, long before retrans was a glimmer in anyone's eyes, Gannett always had the best margins in the broadcast industry.

So when all is said and done and when all of the dust settles on the retrans, reverse retrans, which by the way, on retrans I don't think the dust is going to settle for a very long time because there's still a long way to go in getting our value reflected. I think we will continue to have superior margins in the industry. .

Operator

And we'll take our next question from Barry Lucas with Gabelli & Company. .

Barry Lucas

Gracia, you still have a fair amount of room under the broadcast cap to make additional acquisitions.

So maybe you could comment on your appetite for more stations and maybe what the M&A pipeline would look like? And then, finally, how has that impacted, if at all, by the upcoming incentive auction?.

Gracia Martore

Yes. What I would say, Barry, is that you're right. We -- the cap is 39%. We are on an undiscounted basis, about 31%; on a discounted business, about 24%. What I would say is that we are always open to looking at great opportunistic transactions.

I mean Belo came along, it fit every criteria we had, and we knew that they were fantastic stations and -- but we could do, with the scale we had, a great job in continuing the great heritage of those stations. So we are always looking at potential opportunities for great acquisitions that create shareholder value.

That being said, I think given, as you mentioned, the spectrum auction and the uncertainty around the timing, et cetera, I think that it's probably put a little bit of a damper on M&A activity right now as I think everybody is trying to figure out ultimately what that auction will mean to them, whether in fact, their stations will have value or not.

Frankly, when you look at what we think about where the highest congestion is, is really in that I-95 corridor from Boston down to Washington, up in L.A., San Francisco and some other areas. So I don't think that the auction is going to treat everybody the same.

But I think that, certainly, out there is creating some hesitancy for folks to look at either selling their stations until they have a better grasp on how the auction is going to be run, when it's going to be run, what the rules are going to be and whether there is an opportunity or not for their stations.

But we continue to be very bullish on the broadcast industry and with the right opportunity that we can see a clear path to creating shareholder value, we would be a buyer. .

Operator

And we'll take our next question from Marci Ryvicker with Wells Fargo Securities. .

Unknown Analyst

This is John stepping in for Marci, actually. I'm trying to get a better handle on core trends.

Can you tell us maybe what the core revenue contribution from London was in Q1 of this year? And what that's done to single-digit TV revenue growth guide look for Q2 look like when you adjust for London?.

Gracia Martore

Yes, London, we haven't given out specific numbers, but frankly, it is very, very modest, their contribution. While they are wonderful, wonderful stations, they are very, very small stations but terrific stations. So the contribution is very small. .

Unknown Analyst

Okay.

Is April still up pro forma for London, I'm assuming so?.

Gracia Martore

Yes. Yes, on a pro forma basis, yes. .

Unknown Analyst

Okay. And just last one, I'm sorry.

Victoria, can you break down that $37 million publishing revenue ads, again, like how much was from health care group, USA WEEKEND and currency changes?.

Gracia Martore

Victory will lead us through that. .

Victoria Harker

Actually, the -- we've got about -- between USA WEEKEND and the sale of Gannett, they were about $20 million of the total, and the remainder with Apartments.com and the commercial printing business. Then we had $10 million on top of that getting us to the $37 million, which was currency. .

Operator

And we'll take our next question from Tracy Young with Evercore ISI. .

Tracy Young

On first quarter, could you give us some sense of how local did versus national? And then also the auto business, how that performed during the quarter?.

Gracia Martore

Are you speaking specifically about broadcasting?.

Tracy Young

Sorry, yes. .

Gracia Martore

Great.

All right, Dave, would you pipe in there?.

David Lougee

Yes, that's a difficult question for us a little bit and it's muddy because of Olympics because Olympics so disproportionately affects our year-to-year comparisons. So on our non-NBC stations, it disproportionately makes national look better this year and local artificially worse and vice versa on NBC stations.

So overall, what we see is not -- there wasn't much of a trend difference between the 2, but our own particular numbers are jaded by the Olympics. .

Tracy Young

Okay.

And how did auto do in the first quarter for broadcast?.

David Lougee

Auto was up but, again, we had the Olympics. .

Gracia Martore

In the first quarter last year?.

David Lougee

I'm sorry, auto was down on a -- if we do what we call internal pro forma, it looked this -- and my apologies, but it's down on a pure basis to last year all because of Olympics again. .

Gracia Martore

Yes, you got to remember that in when we get Olympics, if you look at our auto category last year, it was up dramatically because a lot of spending around Olympics is auto-related.

So when you compare against it the following year, you always have a distorted comparison because you don't have those same dollars being very concentrated on in the quarter. .

Operator

And we'll take our final question from Dan Kurnos with Benchmark Company. .

Daniel Kurnos

Obviously, most of my questions have already been asked, so let me just ask, Gracia, 2 high level questions here.

I know it's probably way too early, but would just love to hear your initial thoughts about Sinclair's audience aggregation efforts, especially given your own broad reach? And then I apologize if I missed this, I know you've love to highlight mobile in the past, so can you possibly give us an update on how monetization is trending, particularly within the Digital Segment, given that mobile monetization is still lagging desktop pretty significantly on a broader basis, and how rapidly mobile is growing from both a traffic and revenue perspective?.

Gracia Martore

Let me ask Dave to take the audience aggregation question. .

David Lougee

I think the Sinclair initiatives, specifically, we don't know all the details on that, but I think, the use of Visible World certainly works it over-the-air homes.

How it works with MVPD homes is still to be understood, but we are looking in a number of topics like that ourself, but don't have any -- I really don't have any real comment on what their effort itself is going to look like. .

Gracia Martore

Yes, and I'd say with respect to mobile advertising, clearly, that's a huge area of focus for us. The numbers are beginning to cross on mobile being more significant than desktop and other things. We are seeing great mobile revenue growth percentages, but clearly, off of a smaller base.

But that's a huge area of opportunity for us, and we're seeing very good growth. But we're going to be doing a lot of product development, a lot of investment around that area on every one of the businesses we've talked about and Cars.com, particularly, from a mobile perspective, that's been a huge opportunity for them.

And unlike a lot of the mobile advertising -- the mobile efforts you've seen where there's been very little monetization, what I think we found and, Jack, correct me if I'm wrong, is that with Cars.com, because the mobile experience is really very close to the bottom of the sales funnel, we've actually seen a fair amount of monetization of that mobile traffic.

But Jack, if you want to add anything?.

John Williams

I think one of the things from the digital perspective to think about is for cars and for CareerBuilder, the traffic and a lead is a lead. It's not the same as display advertising and trying to convert from a desktop format to a smaller mobile format. Those translate very well.

So a car dealer doesn't care if their lead comes from a mobile application or it comes from the desktop and the things that are monetizing the desktop, those kinds of things whether it's employment or any of those categories where it's transactional.

And frankly, the other thing that's doing well is video kind of advertising versus the traditional display. .

Gracia Martore

And I think USA TODAY is having tremendous success, Bob, on the mobile side, you might want to... .

Robert Dickey

We're starting to see some real traction, obviously, the growth. We need to continue to work it -- monetizing it, and there is some good work going on and looking at some new advertising products as well within mobile. .

Gracia Martore

Great, thank all very much for joining us today. If you have any further questions, you can reach Jeff Heinz at (703) 854-6917. Have a fantastic day. .

Operator

And this concludes today's conference. Thank you for your participation..

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