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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2014 - Q3
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Executives

Gregory Waybright - Former Vice President of Internal Audit John F. Lundgren - Chairman, Chief Executive Officer and Chairman of Executive Committee James M. Loree - President and Chief Operating Officer Donald Allan - Chief Financial Officer and Senior Vice President.

Analysts

Winifred Clark - UBS Investment Bank, Research Division Nigel Coe - Morgan Stanley, Research Division Richard Michael Kwas - Wells Fargo Securities, LLC, Research Division Kenneth R. Zener - KeyBanc Capital Markets Inc., Research Division Jeffrey T. Sprague - Vertical Research Partners, LLC Stephen S.

Kim - Barclays Capital, Research Division Robert Barry - Susquehanna Financial Group, LLLP, Research Division Timothy Wojs - Robert W. Baird & Co. Incorporated, Research Division Mike Wood - Macquarie Research William W. Wong - JP Morgan Chase & Co, Research Division Dennis McGill - Zelman & Associates, LLC David S.

MacGregor - Longbow Research LLC Liam D. Burke - Wunderlich Securities Inc., Research Division.

Operator

Welcome to the Third Quarter 2014 Stanley Black & Decker Inc. Earnings Conference Call. My name is John. I will be your operator for today's call. [Operator Instructions] Please note that this conference is being recorded. And I will now turn the call over to Vice President of Investor and Government Relations, Greg Waybright..

Gregory Waybright

Thank you, John. Good morning, everyone, and thanks for joining us for Stanley Black & Decker's Third Quarter 2014 Conference Call. On the call, in addition to myself, are John Lundgren, our Chairman and CEO; Jim Loree, President and COO; and Don Allan, Senior Vice President and CFO.

Our earnings release, which was issued earlier this morning, and a supplemental presentation, which we refer to during the call, are available on the IR section of our website as well as on our iPhone and iPad app. A replay of this morning's call will also be available beginning at 2 p.m. today.

The replay number and access code are in our press release. This morning, John, Jim and Don will review our third quarter 2014 results and various other matters, followed by a Q&A session. Because of the size of the queue, we're going to be sticking with just one question per caller.

And as we normally do, we will be making some forward-looking statements during the call. Such statements are based on assumptions of future events that may not prove to be accurate, and as such, they involve risk and uncertainty.

It is, therefore, possible that actual results may differ materially from any forward-looking statements we might make today. We direct you to the cautionary statements in the 8K that we filed with our press release and in our most recent '34 Act filing. I will now turn the call over to our Chairman and CEO, John Lundgren..

John F. Lundgren

Thanks, Greg. Good morning, everybody, and thanks for joining us. I am really pleased with the performance of our team in the third quarter, given what's going on in the geopolitical front and many others. Let's get right into it.

Organic growth of 6% was led by CDIY and our Industrial business, and the combination of the 6% growth, sharp cost focus and price realization delivered strong operating leverage. Our OM rate expanded to a post-merger record of 14.1%, that's x charges, of course, and 120-basis-points increase versus 2013.

Diluted EPS, up 12% versus 2013 to $1.55, $1.50 on a GAAP basis. And please note the convergence of GAAP and reported EPS as the large acquisitions, accompanied by outsized restructuring charges, are more fully integrated and the overwhelming majority of that is now behind us.

CDIY revenue grew 10% organically, another post-merger record of 16.5% operating margin rate as volume leverage, productivity, price and cost actions offset the continued foreign exchange and emerging market headwinds that you'll hear more about later in today's call.

Industrial delivered 5% organic growth, 15.9% operating margin, and that's up 170 basis points. And the turnaround in Security, Europe continues. At the same time, we're taking some further actions to strengthen the global Security business as well as sharpen our focus on our vertical market solutions activities.

And Jim Loree is going to give you a lot more detail on Security, in general, and vertical markets, in particular, when he gets into the segments. Free cash flow is $189 million in the third quarter and remains strong. Year-to-date, it's up $464 million versus 2013.

And as a consequence of the earnings performance in the third quarter cash flow, we're raising our fiscal year free cash flow guidance and reiterating the earnings midpoint while tightening the 2014 EPS range. We're looking at approximately $800 million of free cash flow for the year and EPS of $5.52 to $5.58.

Let's turn to the sources of growth during the quarter. The developed markets showed great strength, and they led the way this quarter as both CDIY and Industrial performed well in the U.S. as well as Europe. And remember, those 2 geographies account for 74% of our total revenue.

Pricing in the emerging markets, as well as surgical pricing actions elsewhere in -- primarily in our developed markets, led to a 1% overall increase. And pricing offset the negative foreign exchange impact of the strengthening U.S. dollar against virtually every currency.

More to come on that in the fourth quarter as we think this is going to continue, and Don will get into that in far greater detail in his piece of the presentation. Within the regions, U.S. demand remains healthy in both retail and industrial channels. Overall demand in Europe is flat with the exception of the U.K. and several smaller countries.

So the 4% growth that you see in Europe is clearly the result of share gains. Emerging markets remained under pressure, most notably Venezuela, Russia and Brazil, but we're really encouraged that the recent mid-priced products that we launched earlier this year are gaining a tremendous amount of traction.

More on our recent product launches, as well as the current initiatives in those markets, as Jim dives into the segments. So in the interest of time, let me turn it over to him..

James M. Loree

Okay. Thanks, John. Let's start with CDIY. It was a blockbuster quarter for organic growth in the developed markets with double-digit performances in both North America and Europe, overwhelming a second consecutive slow growth quarter, in this case, 2% in the emerging markets, for a total performance of 10% globally.

CDIY operating margin grew 19%, achieving another post-merger record rate of 16.5%, and margin gains resulting from volume leverage, modestly positive price, operations productivity and tight SG&A cost management overcame currency pressures.

Last quarter, in my remarks, I said, and I quote, "So as we step back from the CDIY picture, we see a very healthy franchise with world-leading brands, broad and deep global distribution, delivering record margins.

As we look forward, we have tremendous NPI momentum in both developed and developing markets and a cost structure that is poised for operating leverage." That is, in fact, exactly what our CDIY team delivered in bigger proportions in North America and Europe than even we expected.

Across the global product lines, strength was broad-based with growth in Professional Power Tools, Consumer products, Hand Tools & Storage and Fastening & Accessories, each in a range from 8% to 11%. As the cover page indicated, CDIY new product development momentum is driving both revenue and profit growth.

DeWalt DC brushless, an important and growing segment of cordless, is off to a very strong start.

A host of other examples around the globe, ranging from highly innovative products, such as the first-in-world cordless electric pneumatic nailer and the Autosense drill, as well as practical products, such as the new designed in the market for the market, emerging market power and hand tool lines, all contributed.

Putting the company's leading array of brands to work across categories also continues to produce strong results with examples such as DeWalt storage, adhesives and hand tools, Stanley FatMax power tools and Porter Cable hand tools all registering gains.

Although difficult to quantify exact incremental revenue from these types of activities, we're confident that contributions from our NPD effort yielded 3 to 5 points of global growth benefit in the quarter.

In the U.S., our Built In The USA program, which promotes tools assembled in our U.S.-based production facilities, including our recent plant addition in the Carolinas, has been highly successful. The U.S.

business also enjoyed a kicker from an unexpected 3Q appearance of the outdoor season initially thought to be lost to weather back in the second quarter. On top of these benefits, underlying U.S. tool demand remains solid as DIY fundamentals are strong even as new construction markets are choppy but positive.

So to sum up North America, exceptional growth execution and a good underlying market led to great 12% organic growth. And now moving to Europe where the market fundamentals are weak but the performance is equally as impressive.

As I said last quarter, we couldn't be happier with the progress that the CDIY European team is making with organic growth up 11%, representing a 6-quarter streak with growth averaging 7% in one of the more consistently stagnant economic regions within the developed markets.

This sustained performance is indicative of clear market share gains stemming from intensive NPD, new listings at retailers and distributors and a high-performance commercial team, which refuses to succumb to a victim mentality in a weak market.

The other growth challenge in the quarter, emerging markets, up 2% organically, was one of continuing high volatility in the face of generally slower markets.

It was a quarter in which Latin America, about half of our emerging markets' tools business, once again grew only 2% with Brazil flattish while issues in Venezuela and the western mining-dependent countries essentially offset stronger performances in Argentina, Mexico, Colombia and Central America.

The other half of the emerging markets portfolio was also up only marginally as modest rebounds in Russia, Turkey and India were offset by weakness in China and Southeast Asia, to a lesser extent.

Our major NPI foray into mid-price point power tools and hand tools across these markets is hitting the sweet spot for end users at a time when they tend to be more cost-conscious with their purchases.

The program is thus tracking to plan but generally cutting into distributor's share of wallet as tougher markets create constraints on distributor willingness and ability to finance incremental inventory levels.

As we look ahead for CDIY in total, we see the continued benefit of forward momentum with the winning combination of global scale, robust NPD, great brands, a growth culture and a tight rein on margins and cost more than compensating for lackluster markets in Europe and some of the emerging regions as well as a strengthening dollar environment.

In that vein, we expect what is already an excellent CDIY growth story to continue. Now turning to Industrial. Industrial this quarter, once again, performed well and delivered respectable 3x operating leverage off of 5 points of organic growth with 17% growth in operating margin.

The rate came in at 15.9%, up 170 basis points versus a year ago as price, productivity, SG&A control and volume all contributed to the performance. Both Industrial & Automotive Repair and Engineered Fastening delivered strong OM growth, up 29% and 19%, respectively. For IAR, organic growth of 7% benefited from strong demand in developed countries.

North America was solid at 9%. Europe was up 11 points and still up an impressive 7% when adjusting for a prior year SAP conversion, which resulted in a 4-point easier comp. IAR Europe enjoyed strength in virtually all regions, driven by strong NPD and commercialization activities.

Emerging markets were only modestly positive, the latter impacted by the same type of market issues as CDIY. Engineered Fastening was also up 5% organically with automotive up 16%, significantly outpacing global light vehicle production, which was up 5%.

The Industrial portion of Engineered Fastening was flattish with sales to electronics OEMs weighing down a positive performance in industrial distribution. Infrastructure was down 1% organically with oil and gas down 4% and hydraulics up 7%.

In total, it was another overall strong quarter for Industrial with a similar story shaping up for fourth quarter. Moving to Security. Revenues were down 3% with organic growth down 2 points and operating margin at 11.0%, down 12% and 120 basis points year-over-year. North America emerging markets was up 1% organically with Europe down 7%.

North America emerging markets organic growth was modestly positive in both Convergent and Access Technologies, partially offset by a decline in Mechanical Access. Operating margin was essentially flat with last year. The OM rate was also consistent with the year ago, solidly in the mid-teens and just slightly shy of historical norms.

Installation of a large vertical market retail win in North America, which has substantial future recurring revenue content, coupled with lower sales in the higher-margin Mechanical Access business, produced a less than desirable operating margin result in the quarter. Vertical market order progress continued to be a bright spot.

In the spirit of allocating management resources where they are positioned to optimize their contribution to business success, several recent management adjustments have been made in North America in emerging market Security.

Jim Cannon, a proven Stanley Black & Decker management veteran who has previously led both Oil & Gas and IAR, including responsibility for the Mac turnaround, has been named president of the unit.

Brett Bontrager, who is succeeded by Jim, has been named to lead Global Vertical Markets, where he will continue to leverage his strength in developing these markets and winning customer accounts in North America while coordinating the transfer of Vertical Solutions to Europe as well.

And then finally, Joe McCormack, another seasoned Stanley Black & Decker leader with extensive experience leading distribution commercial teams, has assumed leadership of Mechanical Access.

We expect these changes to enable the continued forward progress of the Security North America and emerging markets team in both revving up organic growth and tightening operational execution. Moving to Security Europe this quarter. Performance was stable and consistent with commitments, extending its recent track record of predictability.

OM is now in the mid-single digits, once again, improving sequentially this time by approximately a point. 3Q attrition came in within the target range of 10% to 12%, and order rates were up in the high single digits.

This is an important calculus and that we will be looking for an easing of negative organic growth in the first half of '15 and then a flattish second half of '15 in order to continue to drive forward OM rate growth and a business turnaround.

Finally, as mentioned last quarter, of the 14 country P&Ls in Europe, 12 are now considered stable or improving and only 2, Spain and Italy, representing 10% of the European portfolio, are still facing both significant structural and operational headwinds.

We are committed to completing our strategic review of these countries in Q4, and you could expect a decisive solution dealing with the issue in the near future. So while Security still has a ways to go, especially in Europe, we are confident that we are in the right track, and our recent actions will continue to improve the probability of success.

And with that, I will turn it over to Don Allan for some commentary on the financials, including the total year outlook and some preliminary thoughts on 2015.

Don?.

Donald Allan President, Chief Executive Officer & Director

the Canadian dollar, the European euro, Brazilian real and Argentinian peso. As a reminder, these transactional exposures primarily exist in our CDIY and Industrial businesses with 80% of it within CDIY.

This is due to the extensive global supply chains that are in place as well as the importing of finished goods and components into Latin America and Canada in U.S. dollar-based transactions. We have finalized most of our initial key currency-hedging activities for 2015 at this stage.

And based on yesterday's spot rates, we estimate the 2015 negative currency impact to approximate $45 million to $50 million versus 2014, which includes the impact of these recently executed currency hedges. To give you an example of the sensitivity of these 4 major currencies shown on the chart, a 1% movement of the Canadian dollar versus the U.S.

dollar will result in approximately a $2.5 million to $3.5 million annual currency impact, and you can see examples of the other 3 currencies on the page. As I mentioned previously, we are focused on managing these types of headwinds with mitigating actions and are currently in the process of evaluating what these potential offsets could be.

I believe this slide provides good transparency to the impact of currency in 2015 on our company. So I'd like to summarize the presentation portion of our call today. We are very pleased with the strong Q3 2014 EPS and cash flow performance.

The strong organic growth of 6% mentioned by John has been supported by solid innovation and the 2013 growth investments continuing to blossom. The tight cost control and surgical price actions across the entire company enabled excellent operating leverage, and our operating margin expanded to a post-merger record.

Security Europe continues to perform better and made another positive step forward in Q3.

Our focus in 2014 continues to be on improving the near-term returns and relative performance of Stanley Black & Decker through organic growth initiatives, Security margin improvement, cost actions, pricing, ongoing working capital focus and, of course, the rebalance of our capital allocation through the end of 2015.

Finally, we are preparing for new currency and emerging market volume headwinds with offsetting mitigating actions in 2015. So we continue to drive operating leverage as we grow revenue organically. We believe this approach in 2014, '15 and beyond positions our company to deliver on the long-term financial objectives we have established.

That concludes the presentation portion of the call. Now let's move to Q&A..

Gregory Waybright

Great. Thank you, Don. John, if you would, we can now open the call to Q&A, please..

Operator

[Operator Instructions] Our first question is from Winnie Clark from UBS..

Winifred Clark - UBS Investment Bank, Research Division

Could you talk a bit about -- a little bit more about the emerging market expectation continuing to be sluggish and now somewhat weaker in 2015? You quantify the dollar change in your expectation, but what does that translate to from an organic growth expectation? Does that impact your ability to drive 3% organic growth via your initiatives next year?.

John F. Lundgren

Yes. No, a very fair question. Let me start at a higher level. Emerging markets, depending on exchange rates, accounts for 17% to 19% of our total revenue. So first and foremost, put that in perspective. Within the emerging markets, we didn't touch on specific geographies.

But historically, as a group, these are growing in double digits, low teens and now they're growing at 2% and 3%. Specifically, certain markets, in our case, Venezuela, where we've had essentially no business for the last 12 months, that will anniversary which is nice in terms of our ability to grow. Argentina is difficult but continuing up.

We've seen some bright spots in the last quarter. Brazil, it's much about currency and the economy, and of course, China, a very, very good -- switching to Asia. China, a big piece. We saw 7.3% GDP growth in the third quarter. That's encouraging. It's below where they have been, but better than of late.

And of course, the geopolitical situations in Russia, Turkey, the Ukraine is impacting all of it. So at the end of the day, it's 17% of our volume. And if the markets are growing at 10% and we're gaining share -- maintaining share, excuse me, that's 170 basis points of organic growth. If they're flat, it's 0.

So simply said, we have the products to go into those markets. We are certainly tempering our expectations for those markets in total, but that's what's baked into the kind of guidance that we've been able to provide thus far..

James M. Loree

And if you just think about it from a macro point of view, there clearly is a rotation of economic growth away from the -- in the short term, away from the emerging markets and more into North America, in particular, and Europe, kind of sort of -- expected to continue to sort of stay the same, maybe get slightly better.

So we would expect to see the organic growth profile of the company mirror that economic growth rotation. So I would expect to see developed markets kind of -- and emerging markets converge for a period of time in sort of similar growth rates and then, over the long term, emerging markets to kind of ramp up again.

We have taken considerable action in terms of product innovation and product development, brand development channel. We've made significant investments in the emerging markets. So we do think that we will be able to outperform the market or the economic performance of various countries.

However, the volatility does remain high in the short term and are probably well for the medium to long term as well, but one has to be in these markets because these markets are the future. The 2/3 of the world's economic output and -- within 20 years will be from the emerging markets, and we will be there.

So this is a -- this is not a period where one should get shy or cautious about being in these markets or second guess their strategy. This is a time to hunker down and gain as much share as possible..

John F. Lundgren

Yes, and thanks, Jim. And just to follow up because you only get the one question. I think 2 things.

Jim's referring specifically to our feet-on-the-street advertising promotion efforts in those markets, but a greater importance, made in the market for the market to hit the right price points to get the products to the -- particularly to the distributors who are short on cash and thinking very hard about their purchase.

So at the end of the day, think about the math. And in the appendix, if you're not familiar with it, we don't go through it in each presentation, but it'll just help you with the math that will give you every region of the country and the percent of Stanley Black & Decker revenue that, that region accounts for.

So if you're modeling, it'll just help you with kind of a weighted average and you can apply your own assumptions to the market. And to Jim's point, we will mirror that..

Operator

And our next question is from Nigel Coe from Morgan Stanley..

Nigel Coe - Morgan Stanley, Research Division

Don, I just wanted to dig into your comment about currency with the hedges, about $45 million, $50 million headwind for '15, and you're mentioning the possibility of further actions this year to offset that.

And so what I'm going to try to figure out is do the incremental actions you're considering offset the $45 million to $50 million? Or do we think about that as the total actions you've taken this year offsetting that headwind, potentially?.

Donald Allan President, Chief Executive Officer & Director

The actions that we're -- that we are evaluating would offset the currency impact as well as the emerging market volume impact. So I -- we described a $50 million to $75 million headwind for 2015.

Within that, there's a $45 million to $50 million currency pressure, and then the other component is the volume concerns that we were just talking about related to emerging markets. We're looking to take actions that would offset all of that..

Operator

Our next question is from Rich Kwas from Wells Fargo..

Richard Michael Kwas - Wells Fargo Securities, LLC, Research Division

Just quickly on -- 2 questions. Don, I think you said buyback in Q1 because of higher cash flow. Just wondering why you wouldn't be aggressive here in Q4, given this is seasonally the strongest cash flow quarter. And then the second question, CDIY margin, 16.5%, very strong number.

How should we think about this from a sustainable standpoint? I know there's some seasonality within the business, but just trying to understand as we think about '15, given the strong margin here this quarter..

Donald Allan President, Chief Executive Officer & Director

So the first question is, I said the fourth quarter, maybe there was a Freudian flip and the word first came out, but I did say fourth quarter. So we expect to start the repurchase in the fourth quarter. So our objective has always been, since the beginning of the year, would be that we would focus on deleveraging.

We had about $300 million roughly of deleveraging we wanted to do. We believe with this outperformance of cash flow we will be able to adequately achieve that, and then we'll be able to move forward with our repurchase program at some point in the fourth quarter. As far as the cash flow and the seasonality comment, yes.

I mean, when we look at the history of our CDIY business, it is -- it was a little muddy last year, I think because of some other dynamics. But every other year, post-merger, about 60% to 70% in some cases, of the free cash flow or working capital benefit occurs in the fourth quarter.

And it's because of the timing of the different promotions and other activities related to the holiday season and the vast majority of those shipments occur in October, early November. And then the good news is we're able to collect a lot of those receivables.

And then we ramp down our production in our plants, so our inventory levels are actually able to decline because we do -- the -- our major customers tend to have a weak first quarter because it is the winter months..

Operator

And our next question is from Ken Zener from KeyBanc..

Kenneth R. Zener - KeyBanc Capital Markets Inc., Research Division

On the Security, it seem to be very specific in the U.S. on Mechanical, if I interpreted your comments correctly.

So would you expand on that, if it was related to -- going to the distribution model, if it was aggressive behavior by a competitor? Or was it simply more misexecution?.

James M. Loree

Well, the Mechanical issue is kind of the issue for North America and emerging markets Security in the quarter, without a doubt. The other issue, which is the CSS kind of efficiency and operating margin rate, is simply a one quarter blip, where we have a big installation of a huge vertical market customer project. So you do have that correct.

And I'd say what we believe about the Mechanical business today is that we have selected the correct strategy, and we have attempted to implement it effectively for about 2 years now and, at some point, the -- once patients dwindles with execution.

And we've made some mistakes along the way, and we expect that new leadership will tackle the project and get it right. So that's the impetus behind the management change, and we're looking forward to Joe's experience coming into this job and getting this right very quickly.

We've studied the strategic elements and aspects of this in depth, and we see that as the right strategy. We've got the specifiers in place. We haven't seen any untoward competitive activity. The market is going to be good at some point in time. It's not bad right now. We're just not performing at that level.

So we get to those situations and it's time to make a change..

John F. Lundgren

Just to add to what Jim said, the one thing you didn't mention is coming out of that is -- which as you know, is the largest annual Security trade show. It's not a product issue as well. The product is very, very well received. We're encouraged by that.

So just to reinforce everything Jim said, plus we're -- not only do we feel the strategy is right, we're -- we feel we're in better shape than we've been in the past in terms of product offering. So it's up to us to execute..

Operator

Our next question is from Jeff Sprague from Vertical Research..

Jeffrey T. Sprague - Vertical Research Partners, LLC

Just a question around Europe Security. I was wondering if you could provide us a little bit of granularity, maybe it's collectively, not by country.

But in the -- what's going on in the 12 P&Ls you view as, at least, satisfactory versus the other 2? And what would actually be the gating decision to drop Spain and Italy into disc ops? I mean, the -- obviously, if you decide to exit, that might be one thing.

But if you're looking at a sale, I wonder if you would consider dropping it into disc ops before you have an agreement on the exit..

John F. Lundgren

I'll take it, and Don can correct me on the accounting. Let me take the second part of your question first. We've said all we could say about whether or not -- what we said is we're evaluating it. We will have a decision in the fourth quarter, and we will communicate it. That is all we're going to say.

It's all we're in a position to say for all the reasons that I know you understand. I respect the question. Please respect the fact that we're not able to provide any more insight on it, other than we want you to be aware we're not letting that issue fester. What I think is important to understand, we timed that and allow us to go through '14 P&L.

We do report them. And the ones, the big ones that matter, U.K., France and Sweden, all performing pretty well and very near line average and historical margins. The math is really important, and it's interesting.

We talked about Spain and Italy, which, together, from a revenue perspective, represent 10% of European Security; if you just cascade that with the math, which represents 4% of Stanley Security and 1% of Stanley Black & Decker revenue. Yet that region is accounting for 70 to 100 basis points of headwind or negativity to our Security margins.

And quite frankly, that's just math. And it's 2 things going on, those are very competitive markets. They're difficult markets, as you can imagine. But secondly, particularly, Spain, which is 80% of that 10% or 70% of that 10%, the financial services industry, as you know, is in turmoil. Retail bank branches closing left and right.

I'd be off -- I shouldn't speculate, at least 30% to 40% down. And that was our strength in Europe. So when you got -- very competitive in Spain -- so when you have a very competitive market that's 30% to 40% smaller than it was 1 year, 1.5 year ago, that's just tough sledding.

So we're evaluating all the options in the best interest of our shareholders and of our employees in the company, recognizing the pros and cons of the 2 or 3 different alternative that you outlined. And when we're ready to -- when we're in a position to take a firm stance, you'll be among the first to know..

James M. Loree

Let me also just mention that another way to look at this situation, Security Europe, is -- and at the P&L, is that once you excise the Southern Italy part that we're talking about, the gross margin rate is north of 40%, and the operating margin would be a couple -- kind of in the mid to slightly above mid-single-digit range.

So what that says is that the SG&A is quite high, and it's in the 35-plus-percent range, which is just too high for a Security business, no matter where it's located in the world.

So it's very important that part of what Don mentioned in terms of this cost exercise that we'll be going through in the fourth quarter to yield profitability improvements in 2015, there will be a significant -- as he mentioned, a significant portion of it targeted at the Security Europe cost structure, and particularly, as it relates to the SG&A.

And we will find a way to make some significant improvements in that structure, that cost structure so that we get the operating margin lift that comes with that. So I think is very encouraging, from my perspective, that the gross margin is north of 40%, once you get that Southern Europe portfolio excised..

Operator

And our next question is from Stephen Kim from Barclays..

Stephen S. Kim - Barclays Capital, Research Division

I wanted to follow up a little bit on the CDIY. I think you talked about the outdoor previously as, I think, hindering you by about 2 points of growth. I think you mentioned that in either 2Q or 1Q. And I'm triangulating on that to be about $30 million impact. I was curious if you could give us some sense.

Is that kind of in the ballpark of what you benefited from this quarter? Can you get it all back? Or just some color around that.

And then what you think the incrementals on that look like? Is there a reason to think the incrementals there sort of higher or lower than the segment average typically?.

James M. Loree

We -- just so -- just for clarity, we only got about 1/3 of that back. So it didn't even contribute -- it might round to a point, point of growth for CDIY, but it wasn't a significant an issue as -- or a benefit as it was a hurt in the second quarter. And incrementals are going to be pretty much consistent with the rest of the portfolio..

John F. Lundgren

Yes. Steve, outdoor -- just to quantify what Jim said, outdoor was up 2% VPY in the quarter, which was nice, but it's still down 3% year-to-date, emphasizing what Jim -- that helps to quantify what Jim just said. So despite a pleasant surprise in the third quarter, it didn't begin to fill the hole in the second quarter.

It's just added a bit in the third..

Operator

Our next question is from Robert Barry from Susquehanna..

Robert Barry - Susquehanna Financial Group, LLLP, Research Division

I wanted to just ask about the vertical market solutions revenue in Security and how much revenue you're expecting that to contribute in North America in 2014.

And wanted to also clarify the margins there, I know there was some mention of project mix headwinds in the quarter and some mention of -- perhaps that was related to a big vertical market install? I wanted to clarify that because I thought the margins on the VMS was higher.

And then just finally, the latest thinking on bringing the vertical market solutions to Europe..

Donald Allan President, Chief Executive Officer & Director

Yes. I'll take that one. I think that was 4 questions in one and I'll have to break that down.

So when we look at 2014 for the vertical market solutions, we've said throughout the year that our expectation is that we'd probably get pretty close to $100 million of revenue from these solutions during the year, and we're tracking relatively well to that at this stage of the year. So we feel pleased about how that's progressing.

As far the gross margins, we've also said that they most likely will be accretive to the overall business. But you have to look at this across the entire contract. And what I mean by that is when you have large jobs like this, you have an installation component.

And in the case of the third quarter, as Jim was describing the impact of a large job, we were doing the install, and we'll be close to finishing that here in October. But that does have a negative mix impact, but the profitability is lower on the installation. And then the recurring revenue stream starts later this year and continues into next year.

And then when you look at the overall profitability of the entire job, it achieves the type of profitability we were describing before. And that's the way you have to evaluate it.

I think it's important to remember that as we continue to focus on the vertical selling solutions, that we're occasionally going to have a quarter where we have a little bit of a mix challenge we have to work through when we have a large installation. But over the long term, these will be profit-enhancing activities..

John F. Lundgren

Simply said, you need to do the installations to keep the pump primed to generate the future recurring revenue. It's always a challenge to balance the -- balance the mix and balance the timing. But it's the nature of the business.

And the larger the install, the more of a short-term challenge it is with the -- yet, at the same time, the greater the long-term reward..

Operator

And our next question is from Tim Wojs from Baird..

Timothy Wojs - Robert W. Baird & Co. Incorporated, Research Division

Just on European CDIY, really strong growth there again. I guess what type of growth should we expect going forward there? I know you said new products and retail expansion has been a driver, I guess.

But can you give us some color on what might be in the pipeline there? And especially if comps get more difficult in the 2015, what we should expect for growth?.

Donald Allan President, Chief Executive Officer & Director

I'll take that one. So yes, we -- obviously, we talked about how pleased we are with the performance in CDIY Europe. Jim went through that in a great deal of detail.

There's been a lot of activities around new product introductions, new customer listings, some new brands put on products that didn't exist before in the European marketplace, such as the Stanley FatMax brand on power tools, so some great examples of that.

And I do think there's momentum to continue that into 2015 in the sense of having new product introductions, expansion of some of the things that we did in certain countries into other countries within Europe that we haven't penetrated yet.

I wouldn't expect to see high single-digit revenue performance, but I do expect them to outperform the market as a result and continue to have share gains..

Operator

Our next question is from Michael Wood from Macquarie Capital..

Mike Wood - Macquarie Research

I wanted to focus in on the CDIY business. The CDIY sales in North America for Stanley took a while to reflect the housing recovery, given there was a considerable lag. Now we're starting to see building product companies reflect more tepid growth in end markets that are slower compared to last year.

What are you able to do -- or what are you planning to do proactively in the North American CDIY business to get out in front of the curve from a cost or share gain perspective?.

James M. Loree

Well, I think what we're doing is exactly what we did in the quarter, which is we're basically driving new product innovation as hard as we ever have. As I said in my remarks, that new product innovation resulted in 3 to 5 points, at a minimum, of contribution to revenue growth..

John F. Lundgren

So 1/3 to 1/2 of the growth..

James M. Loree

Yes, which also drives profit growth because you mix into higher-margin new products. And so it's a growth -- it's an innovation machine right now, which is clearly -- I mean, I can guarantee you that there are significant share gains going on in the U.S. and in Europe and, frankly, globally.

I mean, this business has grown its market share significantly over the last 4 years, and it will continue to do so. Now we don't see any near-term abatement in the CDIY business U.S. market. It is largely DIY-driven, much more so than new construction driven. New construction, when it hits and the lag occurs and so forth, that will be an added bonus.

But we did not ride that curve up in the last couple of quarters, like some of the building products companies did, and we certainly aren't going to ride it down, having not ridden it up. So I wouldn't correlate us quite as closely to the building product companies as your remarks seem to imply as well..

John F. Lundgren

Yes. Just to help you, Mike, I think you're aware of this, perhaps not. For the 10, 11 years I've been here, and I think for the 100 years before that, we have been 3 to 9 months, so take the midpoint, 6 months, behind any significant change in North American residential construction.

That's just the nature of our business, the wallboard folks and the timber folks and those who are involved in foundations, et cetera, are obviously at the beginning of that program, and we're closer to the end. So the lag, to use your words, not -- and Jim, I think, described it well. He just didn't put a number on it.

That's been going on for 100 years, and we don't anticipate that it's going to change..

Operator

Our last question is from Michael Rehaut from JPMorgan..

William W. Wong - JP Morgan Chase & Co, Research Division

It's actually Will Wong on for Mike. Don, thanks for providing the additional color regarding the cost cuts.

The company has initiated cost-cutting actions over the last 2 or 3 years to offset weakness in end markets as well as FX and we're just wondering how long this can continue without cutting into the core capabilities for growth and operations, but your license fees appear to be unplanned and reactive rather than proactive?.

Donald Allan President, Chief Executive Officer & Director

Well, I think we -- for those -- as I mentioned, for those of you who have followed us over the years, we are very proactive about looking at certain headwinds we see and how we're going to react to it. And so you can describe that as reactive or you can describe it proactive. I look at it as proactive.

At the same time, I look at our company and I see, every year, significant productivity programs that occur in the supply chain, productivity programs that incur in our SG&A costs that we never talk about. We just do those every year, and those are the more proactive things that you're describing.

They need to happen to continue to enhance our profitability to allow us to deal with occasional periods of time when we have commodity price pressures, et cetera. We don't like to sit back and just let things come at us and then not do anything about it. Our response is to do something about it.

And what we're basically saying is that we are going to take a proactive approach to a headwind that with -- become a reality in the last 30 days. And we're going to do it in a way that is surgical in nature. It's going to be a combination of continued evolution of the Stanley and Black & Decker merger.

It's going to be the continued improvement of the Security profitability, Europe and -- specifically, as Jim and I both talked about it, and it's also going to be the continued enhancement of the efficiency and effectiveness of our functions and our corporate overhead.

These are all things that we need to do every year and sometimes we accelerate some of these things to deal with headwinds that come at us quickly..

John F. Lundgren

Yes. And just, again, to quantify, we've said this before in a lot of calls, but what Don's talking about, the proactive or ongoing nature of our business, particularly to CDIY and IAR, for that matter, the tools business. It's as simple as -- and real prices have declined 1% to 2% a year, let's say, 1% for the last 15 years, real prices.

We get price by mixing up, by being -- by mixing into higher-margin items and a good price discipline. But with gross margins round numbers of 35%, real prices declining 1% a year, if you don't get net 3% productivity every year, your margins would decline. Look at the math, our CDI margins are not declining.

So if you exclude all the new headwinds to which Don's referring to, particularly foreign currency, emerging market growth, just to stay in the game you need 3% productivity every year to offset 1% real price declines, and we've been doing that for a long time. I think Don can account for 15 years of it..

Donald Allan President, Chief Executive Officer & Director

Yes..

John F. Lundgren

And that's just part of our DNA. That's part of SFS that we don't talk about too much. But I just kind of want to steer you away from anything we're doing, is we see something going wrong and the knee-jerk reaction is to fix it. That's a necessity, too. We wouldn't be where we were this year if we hadn't done a whole lot of those programs.

As Don described, the level of unanticipated and uncontrollable macroeconomic headwinds we faced, yet we're plodding along with a pretty successful year relative to expectations..

Operator

Our next question is from Dennis McGill from Zelman & Associates..

Dennis McGill - Zelman & Associates, LLC

Don, can you just talk a little bit about some of the cash flow items that are dropping below the free cash flow line? I think one seems to be on the head settlements and then there's a lot of grouped in the other line, about $200 million so far this year, and I think last year is about $30 million.

Can you just maybe explain what those are? And then let us know if there's anything that you'd expect along those lines in fourth quarter or next year..

Donald Allan President, Chief Executive Officer & Director

Yes. The other line in operating cash flow is where you see the impact of all the reduced restructuring payments..

Dennis McGill - Zelman & Associates, LLC

And was it down on the -- in the financing investing side?.

Donald Allan President, Chief Executive Officer & Director

Well, that would simply just be the activity around commercial paper and financing. And as we go through the year, we see fluctuations in there. We tend to increase our commercial lines, paper lines as the year begins because we have cash outflows in the operating levels.

And then as the year goes on and we have our strong fourth quarter, as I described, that slowly and gradually goes away, and you'll see that this year. You do have some other type of currency and hedging activities that do happen below there, but we could certainly walk you through that in a little more detail off-line..

Operator

And our next question is from David MacGregor from Longbow Research..

David S. MacGregor - Longbow Research LLC

The question is -- the questions I have are really on the mid-price point. You mentioned that the launches are pacing to expectations. I guess the question is, are your distribution build-outs where they need to be? And Jim, I think you made some passing reference to some pressures that are being felt by some of those distributors.

Can you just talk about what you might be doing to support those distributors, such that the fourth quarter and beyond isn't at risk in terms of the growth?.

James M. Loree

Well, I mean, we're doing everything we can, obviously. We're not going to overextend our sales from a credit point of view with distributors in markets that are relatively volatile and weak. So there's only so much you can do in terms of financial support, and we're certainly not giving significant extended terms or anything like that.

You'd certainly see that in the working capital if we were doing that.

So what it really boils down to is distributor training and end user kind of support, so through advertising, through having feet-on-the-street, working with the end users to try to stimulate demand and construction projects, those types of things, creating awareness for the products in the market. But this is just going to take its course.

We're not going to jam these products into channels. We're going to allow them to gradually kind of take root and let the products speak for themselves. And I'd say we've done a pretty good job about 1.5 years ago of sort of sprinkling the resources into the various markets.

And what we're also doing right now is we've done a study of our sales force effectiveness in managing this distribution channel across all the different countries.

And we're looking at the emerging markets right now as sort of a portfolio of countries, and we're saying, "Okay, we had -- we added about 300 feet-on-the-street, 200 salespeople, 100 marketing people during that time frame." And now we're kind of looking at that resource allocation and saying, "Okay, number one, where are the folks effective? And are there certain folks who are more effective than others?" Of course, there are, so some rank ordering, some performance evaluation, some changing out some of the folks who are nonperformers.

And then the other piece of the activity is to look at some reallocation of resources based on the economic outlook for various countries. So for instance, we wouldn't want to have a -- an army of people in Venezuela trying to sell products when there's no market.

So those type of resources could be reallocated to countries such as Colombia, which are -- which is very, very robust right now, so that kind of process, looking at the whole picture of doing the resource reallocation. So no incremental costs of any significance, however, more effectiveness. That's really what we're looking for.

But this is not going to be a -- given the market status that we are in right now, this is not going to be a huge sensation. Don't look for 20% growth because of the new products or 10% growth. This is going to be -- will keep us in the game, drive market share quietly, market share increases steadily, methodically.

And then when the markets come back, there'll be a lot more share for us and lot more growth..

John F. Lundgren

Yes. Importantly, Doug, the key is, as Jim said in his presentation, made in the market for the market. In our history, if you go way back, and you followed us a long time, we would make western-specification products, then we try to take 10% of the costs out and sell it for 20% less.

And it was a strain on margin -- it's not quite that simple, but it was a strain on margin nor were the products at a price point that appealed to the distributors in some of these emerging markets where wage rates are so much lower and things of that nature.

So the acquisition of GQ which we've talked about, leveraging that capability across a broader portfolio, our Design To Value program where we're truly starting with a blank piece of paper, building these tools from scratch with no extra cost or no extra feature that the end user isn't willing or able to pay for. That's what's driving this.

And as I say, it's early days, but we're encouraged thus far..

Operator

Our next question is from Liam Burke from Wunderlich Securities..

Liam D. Burke - Wunderlich Securities Inc., Research Division

IAR was very strong, particularly in Europe and the U.S.

Was there any particular vertical that showed inordinate strength? Or did you just see strength across-the-board?.

James M. Loree

I mean, there was -- I wouldn't say across-the-board. I mean, mining is still weak. But generally speaking, pretty strong. General manufacturing, very strong. But lot of strength in various verticals..

Operator

And our next question is from Jeremie Capron from CLSA..

John F. Lundgren

In Rich Kwas', I'll say, multi-faceted question, but it was an important one, and as Don was processing, he didn't get to it on the sustainability of CDIY margins. It's probably worth a word from Don before we close..

Donald Allan President, Chief Executive Officer & Director

Yes.

So Rich was asking about the 16.5% margin we saw in Q3, what's the sustainability? What does it mean going into 2015? What I will tell you is that for this year, as I mentioned in the guidance, we'll probably see 60, 70 basis point improvement in the CDIY margins year-over-year, and it's due to a lot of the great things that Jim walked through and that we've discussed through the first 9 months of this year.

We expect continued improvement in the margins going into '15. As we all know, quarters change and fluctuate. But on a full year basis, we would expect that we would continue to see improvement. I think the next step and hurdle is we want to try to move them towards 16%.

We will see a little bit of pressure against them next year because of the FX that we talked about and maybe all the cost actions don't get allocated directly to CDIY. But even given that, I do expect to see some year-over-year improvement..

Operator

And thank you, ladies and gentlemen. This concludes today's conference. Thank you for participating. You may now disconnect..

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