Good afternoon ladies and gentlemen, and welcome to LiveRamp's Fiscal 2024 Fourth Quarter Earnings Call. [Operator Instructions] As a reminder, this conference call is being recorded. I would now like to turn the call over to your host, Drew Borst, Vice President of Investor Relations..

Thank you, operator. Good afternoon and welcome. Thank you for joining our fiscal 2024 fourth quarter earnings call. With me today are Scott Howe, our CEO; and Lauren Dillard, our CFO.

Today's press release and this call may contain forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially. For a detailed description of these risks, please read the Risk Factors section of our public filings and the press release.

A copy of our press release and financial schedules, including any reconciliations to non-GAAP financial measures, is available at liveramp.com. Also, during the call today, we'll be referring to the slide deck posted on our website. And with that, I'll turn the call over to Scott..

Thank you, Drew, and thanks to everyone joining our call today. As I've done in past year ending earnings calls, today I'll strike a balance between talking about the quarter and the year that just ended, and perhaps more importantly, provide a bit of color around what we intend to accomplish across the coming year.

We ended fiscal 2024 on a high note with Q4 revenue and operating income, exceeding our expectations and a positive inflection in several key performance indicators. As we look ahead to FY‘25, we like our strategic position.

Our data collaboration platform seems well positioned to capitalize on the growing need for secure first party data collaboration and to sustain addressable digital advertising in a world of third party signal loss. Operationally, we also as if there are still a lot of ways we can run the business even more effectively and efficiently.

Before turning to our FY’25 priorities, however, let me spend some time on Q4 and FY’24. Q4 revenue growth exceeded our expectations across the board with total revenue up 16%, subscription up 11% and marketplace up 38%. Revenue was ahead of our guidance by $12 million or 7% and non-GAAP operating income was ahead by $3 million or 20%.

Revenue growth came a long way in FY’24. You might recall that, our initial guide 12 months ago was for revenue growth of 2% to 4%. Over the past year, we actually grew our top-line at 11% or 10% on a like-for-like basis excluding Habu.

The majority of the upside was driven by our marketplace business, but subscription also over performed in the fiscal second half. Subscription revenue growth after positively inflecting in Q3 accelerated again in Q4 by 1.9% on a like-for-like basis.

This growth acceleration demonstrates the progress we made throughout FY'24 improving our sales productivity and customer retention. The best leading indicator of subscription revenue is ARR or annual recurring revenue. And in Q4, growth accelerated for a second consecutive quarter.

On a like-for-like basis, ARR grew by 7%, a one point acceleration sequentially and the fastest quarterly growth since Q3 FY '23. We continue to see positive momentum in new logo bookings in Q4. Last quarter, I highlighted that Q3 was our highest quarter for new logo dollar bookings in over two years. Q4 was the second highest and just 1% below Q3.

We signed a new three year contract with a seven figure annual value with a major home improvement retailer, for a bundle of our solutions across identity, connectivity and data collaboration. We signed another seven figure annual contract with a multi-year term with a major pharmacy retailer for identity and connectivity.

We also continue to successfully upsell our existing customers. Our subscription net retention was better than we expected at 103%. This is still below the levels we aspire to achieve, but I'm pleased with the progress we made in FY'24, improving retention by six percentage points.

We had a notable seven figure upsell with a multi-year term with a major pharmaceutical manufacturer for our identity onboarding solutions. We had a high six figure upsell with a two year term with a major cosmetics and beauty retailer for our Clean Room and Data Collaboration solutions.

These customer wins speak to the broader success we are having with the largest, most innovative brand customers. In Q4, our $1 million plus customer cohort count increased by 10 quarter-on-quarter to 115 equaling our highest net ad quarter on record, and FY‘24 was our best fiscal year on record, with $20 net million plus customer ads.

While I am pleased with our progress in FY‘24, there remains room for improvement. The entire LiveRamp team is focused not just on sustaining our current momentum, but hopefully improving upon it.

I am energized about the opportunity in front of us with our data collaboration platform and the industry mega trends that should continue to be a wind at our back.

From the transition from third party signals to authenticated addressability, to accelerating growth and major CTV and commerce media providers to cloud computing and artificial intelligence. All of these market trends are seemingly poised to drive incremental demand for our solutions, and that's our responsibility to seize this opportunity.

We have four overarching corporate priorities for FY‘25. First, enhance both our products and customer experience to help improve customer retention while positioning us for greater upsell success. Second, extend our leadership position and data collaboration. Third, scale our partner and connectivity ecosystem.

And fourth, simplify LiveRamp for our customers and employees. I will elaborate on each of these in a minute, but the common thread is that if we successfully execute on these priorities, then we will continue to make progress with our primary financial objective of becoming a rule of 40 company.

Starting with upgrading our products and customer experience to improve customer retention. This is and will always be an ongoing effort as great customers always expect constant progress. But let me share a few examples.

First, we have better aligned our pre and post-sales teams to more efficiently and effectively onboard new customers and reduce the amount of time between contract signing and go live. Second, we continue to modernize our technology to facilitate greater scale and faster turnaround time.

Third, we've upgraded all customers from cookie-based workflows to our ramp id, which readies them for payer and other non-cookie integrations, where the advertising performance typically is significantly better.

Finally, we deploy dedicated resources to help our activation customers expand the number of destinations where their first party data is being used. Our internal data tells us that both customer retention and profitability are positively correlated to the number of publisher destinations to which our customers activate their first party data.

We made significant progress with customer retention in FY‘24, but we think these initiatives and others will help us continue improving in FY‘25. Our second priority is extending our leadership and data collaboration. Data collaboration helps companies manage and optimize data that is siloed across a growing number of cloud computing environments.

Data collaboration is also an antidote to third-party cookie deprecation and other signal loss. In a recent eMarketer survey, advertisers and publishers were asked which solutions held the greatest promise of replacing cookie dependent solutions.

The number one response from approximately half of the advertiser and publisher respondents was first-party data activation. We believe this is particularly true for the largest, most-sophisticated companies. After all, first-party data is not equally distributed across the ecosystem.

Some companies are rich in first-party data like retailers and major publishers and others are first-party data poor. Our data collaboration platform provides a solution for this data inequality by enabling the secure sharing of first-party data with trusted business partners for mutual benefit.

In a manner similar to the mutual benefits retailers and CPG companies get through data sharing in retail media networks. Habu is an important component of our data collaboration strategy.

We're now four months into the Habu acquisition and I'm convinced the influx of both talented people and elegantly simple yet sophisticated technology make us a better company and position us for greater long-term success. We have already integrated Habu's Clean Room technology into our data collaboration platform.

The onboarding of our new colleagues was fairly easy, given our shared excitement about the future and the talented Habu leadership team has been given expanded responsibilities and access to even more resources.

Customers are responding positively to Habu's product, particularly its key differentiators of seamless, cross cloud, interoperability, customizable analytics and walled gardens and a simple user friendly UX. As a result, our sales pipeline continues to scale.

One month after the deal closed, our incremental data collaboration pipeline was $30 million and now four months in, it's over $40 million. While Habu's capabilities are a key component of our data collaboration strategy, together they are only one part of a much broader holistic offering.

At ramp up in February, we officially launched the next generation of the LiveRamp data collaboration platform, modernizing and unifying our identity, connectivity, data access and data collaboration capabilities onto a single composable platform.

The modernized platform introduces new capabilities such as a simplified user interface, new ingestion pipes that reduce processing time and accelerate speed to value, composable technology for cross cloud interoperability to unlock data collaboration partnerships and an expanded partner marketplace where third-party developers can build custom applications.

By bringing all of our capabilities into a single seamless user interface with simplified orchestration, customers are able to more easily connect audiences across partners and unlock greater value across all of their data collaboration needs.

In addition, we will continue to invest this year in unifying our back end systems to modernize our platform architecture to drive improved speed, stability, and scalability. This matters to our clients, many of whom have scaled their usage of our platform in ways we never imagined even a few short years ago.

The combination of technology, scalability and network density help extend our leadership position in data collaboration as well as help with our first corporate priority of improving customer retention. Our third priority is to continue scaling our partner and connectivity ecosystem.

This has long been a key competitive advantage as the efficacy of our product is in part a function of where and how our technology can be used. Network scale matters and we have the world's leading ecosystem across publishers, technology platforms and data providers all either powered by or being upgraded to post signal solutions.

Our authenticated traffic solution or ATS has been in the making for five plus years, and in anticipation of third party signal loss. Today, ATS is a fully scaled solution that connects publisher and marketer data to better personalize and measure advertising across channels and across geographies.

ATS has been adopted by over 21,000 publisher domains, including 75% of the comp score 100 publishers and it connects to over 92% of U.S. consumer time spent online. Irrespective of Chrome's deprecation timeline, the digital advertising market has largely moved beyond third party cookies.

Marketers look to reach their consumers not just on Chrome browsers, but across the compelling channels of Safari, Mobile in-app, retail media and CTV. ATS is omni-channel. We've partnered with Disney Plus, Tubi, NBCU, Paramount Plus and many more pubs, and these partnerships are not limited by the cookie.

ATS is available wherever a consumer is today and will be in the future, and we envision a future where today's connections with major platforms publishers and CTV providers increasingly are complimented by AI applications and new consumer touch points. Additionally, we have partnered with Google's DSP, Display and Video 360 on its PAIR initiative.

PAIR which stands for publisher advertiser Identity reconciliation. Is DV360's answered a third party cookie deprecation and allows advertisers and publishers to securely and privately reconcile their first party data to enable personalized advertising.

Our role is providing the clean room infrastructure that allows advertisers and publishers to securely activate their first party data on DV360. PAIR continues to scale adoption with large publishers including CTV publishers like NBC Universal. The early results from PAIR are highly encouraging.

Our case study with Omni Hotels and Resorts showed pear campaigns delivered a four x increase in conversion rate over traditional cookie-based targeting in DV360, and we've seen similar results in as of yet unpublished case studies case studies.

A recent analysis of our brands, who use PAIR showed that they were able to increase their match rates by 27%. This is meaningful incremental reach that is available today because PAIR is not limited to Chrome, but is available across Safari, Firefox, Edge and CTV inventory.

Results like this convince us that the industry should just embrace cookie less alternatives like PAIR and ATS and stop fretting about deprecation timelines. But we'll make use of the extra time afforded to all by Google's recent announcement to delay full implementation until after the holiday shopping season.

In the coming months, in partnership with Google and others, we will continue to publish case studies and educate the ecosystem, so they are ready for full cookie deprecation when it occurs in early calendar year 2025.

As PAIR scales, the benefit to LiveRamp should show up in the form of first incremental activation from our existing subscription customers and second, new logo opportunities that are doing first-party data targeting exclusively off third-party cookies today. Of course, third-party cookie deprecation is certainly a catalyst for the adoption of PAIR.

Google's decision to delay Chrome third-party cookie deprecation until early 2025 will have an impact on our payer opportunities. We think we've appropriately reflected this in the FY 2025 guidance Lauren will provide today.

However, in the medium to long-term, we remain well-positioned and we think improved advertising performance, customers can achieve with PAIR will ultimately win out. Finally, our fourth priority for FY'25 is simplifying LiveRamp for our customers and employees.

There's a plethora of coordinated activities that will ultimately simplify our technology and ease of use. We're always working to improve our UIs, simplify and streamline our contract processes, re-examine our pricing policies and modernize our technology.

One of the emerging initiatives is leveraging artificial intelligence both internally to improve our own productivity and make our products better and externally to help our customers organize and accumulate the data that is the fuel for their own AI models and initiatives.

Internally, we are using AI in a number of ways from helping our software developers write code more quickly to helping all LiveRampers find useful information more quickly through an AI-powered assistant tool with enterprise search. More specifically, approximately 15% of our developers are now regularly using AI tools to assist with coding.

On average, these tools have generated an estimated double-digit percentage improvement in productivity. We are also incorporating AI into our data collaboration platform and data marketplace that will provide ease of use and accelerated time to value benefits.

For example, our Habu technology offers gen AI-powered data queries that can produce reports without requiring SQL coding skills, which makes the platform more usable for less technical business users.

In our data marketplace, we are training a proprietary AI model to accelerate our review of the data labels and descriptions provided by data sellers, which is critical to ensuring favorable buyer experience.

Finally, we are using AI with our ID Graph to drive increased accuracy and stability through a more sophisticated understanding of data fragment relationships. Beyond our internal use of AI, the LiveRamp data collaboration platform has a much larger and critical role to play in helping customers use data to propel their own AI initiatives.

Our data collaboration and enrichment products and connected partner ecosystem help brand marketers improve the quality, quantity, and diversity of customer data used.

This customer data is the foundation for training generalized AI models and transforming them into the kind of proprietary models that produce brand specific predictive customer insights, such as optimized segmentation, interests, propensities and affinities.

Ultimately, these AI powered insights help brand marketers deliver personalized marketing experiences more effectively and efficiently. In closing, let me reiterate what I believe to be the key themes from the quarter.

First, Q4 was a strong finished FY‘24 with revenue and operating income exceeding our expectations and a positive inflection in several key performance indicators. Notably, the growth in ARR, which is the best leading indicator of our fixed subscription accelerated for a second consecutive quarter to double-digits on a reported basis.

Second, we're not satisfied. As we look ahead to FY ‘25, we have an ambitious set of corporate goals and priorities that will, if we successfully execute, help us advance toward our goal of being a rule of 40 company. Finally, we believe we're well positioned against the trends that matter.

Our data collaboration platform is well positioned to capitalize on the growing need for secure first party data collaboration to sustain addressable digital advertising.

Our platform provides the right capabilities and there are multiple industry mega trends working in our favor, including the shift to cloud computing, the proliferation of AI tools and marketing, growth in new walled gardens and CTV and commerce media, and of course, the rise of authenticated addressability over third-party signals.

Thank you again for joining us today and a special thanks to our exceptional customer partners and all LiveRampers for their ongoing hard work and support. We look forward to updating you on our progress in the coming quarters. I will now turn the call over to Lauren..

First, the health of digital ad markets, as it relates to our variable revenue stream. Second, sales execution particularly, with the assumed improvement in bookings driven by Habu in the second half. And third, customer churn and down sell, relative to the modest improvement assumed in our guide.

With that, on behalf of all LiveRampers, thank you for joining us today and thank you to our amazing customers. Operator, we will now open the call to questions..

[Operator Instructions] Your first question comes from the line of Shyam Patil of Susquehanna..

I had a couple of questions on Habu.

First one, can you elaborate on the integration and the customer response relative to your initial expectations? And then second one, can you remind us of your financial targets for Habu in ‘25?.

In terms of Habu integration progress, we've done this a few times now, but we think we're pretty good at it. And it's complex. So, I'll talk about a few different pieces. First off and most importantly is always the people integration. And there we've had a 100% migration of Habu employees over to LiveRamp.

And I'm really pleased, I mean, this is an injection of world class talent and fresh ideas, which is great for our company because it brings new thinking but it also energizes our legacy team. It's also given us some bench strength.

And if you look at the Habu leadership team, many of them have already taken on expanded roles within LiveRamp and others of them have taken on brand new challenges. And an example I would give is Matt Kilmartin. He's just a brilliant CEO, talented entrepreneur. And the acquisition is kind of freedom from the day-to-day management grind.

So we're using his entrepreneurial skills to tap in. He is going to lead the charge on new use cases and verticals. And as you know, Shyam, this is something we've talked about for a couple years now, but we haven't ever made as much progress as we would like outside of advertising and marketing. And so we feel like we have a good product.

We got with some small configuration or maybe some slight design mods. It is extendable to all kinds of other use cases. We just need someone smart and entrepreneurial thinking about it all the time and driving the charge. And so Matt's going to do that. So very excited about the people integration.

The second big piece that is very visible to our clients is the product integration. And there I'm really pleased. I mean, Habu has done a great job of building simple, yet elegant technology. And because we were starting to think about the technology integration well before we announced the deal, this was a pretty easy lift.

As importantly, we brought in an influx of talented engineers who can look at our architecture and product design for the first time with fresh eyes. The CTO over at Habu, a guy named Rupa Gupta, I mean, he is just brilliant.

And the conversations that we've had together is, I've said Rupa challenge everything because that fresh thinking is going to make us better. And the intersection of Habu’s technology with LiveRamp's thinking is going to lead to a better outcome for our clients. The third piece, which comes after the first two is pipeline.

And here, it came pretty quickly because literally within a month of the deal we had created 30 million a pipeline. We're now up to 40 million. I would tell you, clients are intrigued and I've spoken to a handful of our very largest clients. I've heard nothing but good things.

And then, because we've done the first three right, I think performance comes next. I would tell you that, we're on track with the deal model. Lauren can talk about that, unpack that a little bit more detail.

But as importantly, we have really strong line of sight to what we need to do and we are ensuring through pretty aggressive project management, that our teams are moving fast and we are removing the obstacles in front of them.

I don't know, what I missed, Lauren?.

Yes. Hi, Shyam.

With respect to the second part of your question on our financial targets, as we shared in the call, we added about $12 million of ARR in Q4, which you can think about as inorganic contribution to growth in '25 We continue to target $18 million in revenue in '25 again this is a synergized number, so inclusive of a few millions of synergies from cross sell in the back half of the year.

A point I would make and Scott just made it as well, Habu is being fully integrated into our platform and given the strong opportunity for cross sell of LiveRamp products alongside Habu, drawing the line between LiveRamp and Habu will become increasingly challenging as we move through the year.

And then just a final point on the bottom-line, we continue to target breakeven on an op income basis, which equates to about a point of dilution on op margin in '25..

Your next question comes from the line of Jason Kreyer of Craig-Hallum Capital Group..

Just stick with Habu, we've talked about that the last couple of months as kind of being a plug-and-play solution for smaller marketers.

Just curious any updates on that, any progress with smaller customers in the quarter or what we should anticipate for the evolution of that being a better solution for that lower end of the market?.

Yes. I mean, that's certainly part of our pipeline and no particular updates in terms of new clients to share that I didn't talk about in my prepared remarks. I feel pretty good about that. I ultimately think one of the bigger catalysts is still out in front of us.

I believe that, when we get across the finish line on cookie deprecation, that's going to be the biggest catalyst that we've seen for adoption of a data collaboration platform, because you need one in order to activate in DV360. DV360 is the market share leader along with Amazon's DSP. It drives the most tonnage on most media plans.

Most advertisers are going to have to embrace what we do, if they want to avoid disruption in their advertising efforts. We're a little bit bummed about the slowdown in deprecation, probably most so because having planned for this for five years, I just want it behind us and to start talking about the glorious future as opposed to what's to come.

But I think all good things in store for the future of Clean Rooms..

Thanks, Scott. And then, like a month ago, Google announced that they're moving PAIR to an open source platform in conjunction with the IAB.

Just curious, if there are any implications there? I'm wondering if this kind of broadens the reach of PAIR by expanding the developer network and making it available to more developers, but curious your thoughts on the opportunity?.

We'd sure like to think so. I love the fact that Google open source that and put it into the hands of the IAB. The more standardization that there is around adoption of authenticated ways to buy bifurcated consents at both the buyer and seller side, that's the future is to get consented users.

And so the more that that can take wing, not just with Google but with major CTV players, with all the social media platforms, it's just better for the entire industry. It fuels more standardization and we've seen the great returns that you get through pear.

It's pretty significant lift not just for advertisers, but also for publishers in terms of their yield. So everything that Google can do to spread adoption is something we're cheering for.

And I should also just say, I mean, a big chunk of our summer here at LiveRamp is going to be spent out in the road evangelizing, we'll take use of the extra time Google afforded with their PAIR deprecation timeline to educate and evangelize the offering in the market in many cases with Google.

We'll be doing some stuff with them at [Can] in next month, and just a lot of road shows seminars things like that to ensure that the market's ready..

Your next question comes from line of Elizabeth Porter of Morgan Stanley..

I just wanted to follow-up on your comment about kind of the bigger catalyst being data collaboration and really needing it for DV360.

I understand that the timeline to recognize some of this opportunity has been pushed out a bit, but any sort of framework you're providing in terms of how to think about sizing the opportunity tied with PAIR and how that could impact LiveRamp?.

Well, first off, Elizabeth, and I'm sure that, Lauren can dive into this a little bit more, I would tell you if you look at our guidance, I mean, we're being -- what we think is appropriately conservative with respect to PAIR. And with the timeline now really sifting into the last quarter of our fiscal year.

So that January to March timeline, we won't see a huge impact of it in our year this year, but we've been very -- what we think appropriately conservative. Because there's just going to be [gaz ins and gaz outs] remember that you have an entire industry that was built on cookies and has operated on them for the last 30 years.

And we got nine months to get them fully ready for the cutover. And my guess is we'll be pretty successful with the sophisticated advertisers, but there's probably going to be a lot in the industry who won't be ready. And so it'll be interesting come next calendar Q1 to see how that plays out.

It wouldn't surprise me if there's a stall as folks figure out what they're doing operationally before there's an acceleration. That said, as you know, Elizabeth, we're out in the market telling folks not to wait. Because the same techniques that can be utilized in PAIR, it's just an extension of what folks are doing in cookies today.

But it gets you pretty significant incremental reach because it allows you to reach the consented users on Firefox and Edge and Safari and that drives a pretty significant increase in performance. We are going to try really hard to prepare the industry and get them converted well before next Q1. But I think it's a little bit unpredictable.

Now the last thing I would say is, initially, we think that we'll see the first impact on just usage, because people will switch from cookies to true authentication and everything that they do. It will make our existing clients even stickier. It might drive some incremental usage.

That's particularly true as authenticated methods extend to the major CTV providers. But then, the next catalyst will really be not seen in our subscription usage as much as just Clean Room adoption. We think that, virtually everybody is going to need to have a Clean Room to do the kind of addressable advertising that they've grown used to.

And that should be a catalyst for us both in the U. S. to win potential new clients, but then also internationally where in many cases Google's market share internationally, DV360's market share internationally is much higher than it is here in the U.S..

Just as a quick follow-up. It was good to see the new logo start to increase quarter-over-quarter after being flat to down earlier in the year.

Could you just talk about kind of where are the incremental kind of customers coming from? Is this momentum with cloud partners, kind of Habu? And how should we think about just the durability of net ads?.

Hi, Elizabeth. Lauren here. As we've mentioned in the past, there are a lot of moving pieces with respect to customer ads and Habu did benefit this metric in the quarter.

On an organic basis, customer count was roughly stable in Q4 and the trends that we have been seeing in recent quarters played out again in Q4, which is continued strength in high ACV brand customers, partially offset by continued pressure with lower ACV customers, particularly in the ad tech cohort.

As we look ahead to FY’25, we would expect overall customer count to be somewhat muted, again given the dynamics that I just mentioned.

That said, we've discussed this in recent quarters, we have shifted our sales focus to larger, higher LTV brand customers over the past year plus and you really see that play out in metrics like our $100 million customer count, which grew nicely in FY'24 and we would expect to continue to grow nicely into FY'25..

Your next question comes from the line of Mark Zgutowicz of Benchmark..

Congrats on an exceptional quarter. Just a couple of questions from me. On the pipeline $30 million, I guess $40 million now since the Habu acquisition.

I'm curious if you think about what's driving that maybe just a split between demand for walled garden self-service cloud interoperability from your existing clients versus new verticals, accelerating subscription outside of retail and CPG, if you could maybe provide some color there would be helpful..

Yes. It really is both. If I think back a year, two years ago, we obviously had a lot of success powering the retail media networks. But even in my prepared remarks, the examples that I gave went beyond retail. So I talked about a pharmaceutical for instance company. And we're also doing some really interesting things in travel.

And not surprisingly, some of the most interesting things that we're starting to talk about and you're starting to see are actually in the entertainment space.

It's the case that as you think about a world that increasingly first party data is going to be really important, well, who has great sources of first party data? The major publishers and they're not all named Google and Facebook.

You think about all of the CTV providers that you authenticate every time you log-in, they have deep viewership information, and they know a lot of demographic information as well. And so, kind of the clean room capabilities that any advertiser can spin up with those destinations is pretty powerful.

So I think retail and packaged goods gave every other industry a roadmap to follow here..

And Mark, maybe just to put some additional color against that. If we look at the collaboration or clean room deals, we won in Q4 about half were with retail and CPG, but half were with the companies that Scott just mentioned.

So publishers, travel and entertainment companies, automotive companies, healthcare, and if we look at the composition of our pipeline and the pipeline created, it kind of mirrors that split..

And maybe on the new verticals, is it too early to start talking about a potential sizable TAM expansion here outside of the CPG and retail, meaning, do you have adequate sales capacity to sort of address, these newer verticals? Is that expanding? Will that sort of TAM expand as you add more capacity there? Or what is that just a learning curve more with those industries and that just takes time?.

I feel really fortunate. I think we were a little bit ahead of this one because if you recall a couple years ago during the great resignation, we really saw a big exodus for a short period of time to our salesforce. And we used that opportunity, when we backfilled to remake our sales force. We actually created vertical industry groups.

So now we have a retail group, we have a financial services group, we have experts in travel. And that's so important. When LiveRamp was formed, we used to be able to go in and wow people just talking about the technology.

But now increasingly, particularly given the fact that we have higher level audiences within the clients we're calling on, oftentimes it's the CMO or the CEO, we have to go in and talk in their language.

We have to understand how does the airline industry work, for example, how do airlines make money in future? How are they going to monetize their screens on their seat backs and personal entertainment devices that you use in flight? And so by hiring that way for the last couple years for the last couple of years.

I think it's actually improved our sales productivity and actually driven some of the success we're seeing in these new verticals..

Your next question comes from the line of Kirk Materne of Evercore ISI..

This is actually Peter Burkly on for Kirk. I'll echo my congrats on our next quarter. I'll have to like here, couple of metrics that really stood out to us, the large customer growth, $1 million customers and then the NRR acceleration. Scott, maybe I'm hoping I can start with you just on large customer growth.

Does this feel like a broader opening up of wallets dynamic or is this reflective of the strong momentum in the data collaboration platform, which are generally larger deal sizes? And then Lauren, maybe just as the second one, on the NRR metric, understanding the color on Habu's contribution and assuming the large customers are acting as a tailwind here.

But I'm curious the sort of pressure on the NRR has been contraction at the lower segment of the market of your customer base. It sounds like that's sort of continuing on. But I'm just curious given the acceleration and kind of the go forward color.

Does it feel like that's sort of stabilizing or perhaps even inflecting just in terms of that lower customer contraction and just a little bit more trouble at the low end?.

Peter, I'll start with the first. If you looked at our cohort of largest clients, these $1 million plus a year spenders, I think you would recognize almost every single one of them as being kind of major advertisers, brands that you trust, really strong consumer brands.

We did a detailed analysis of -- we did a big customer segmentation about a year ago. What we found is that, those sophisticated large spenders share some characteristics in common. They are obviously more profitable to us. The churn rate for those is significantly less. But the most interesting insight was the number of activations that they had.

For the largest clients, I can't remember exactly the number, but it was in excess of 18 activations that they had. When you have 18 activations, you are lighting up different destinations, maybe point-of-sale, certainly a lot of different properties. You're a lot more sophisticated about what to do with your data.

You probably are much more likely to want to have a clean room and set up data collaboration with partners. You are certainly much more likely to want measurement back. And so, they just start becoming power users. And so, I don't think it's a function of the macro or budgets becoming easier to get or anything like that.

I think it's just a function of those are more sophisticated companies. They've learned how to use their data effectively and they're trying to do even more with their data. Our challenge internally is, how do we get some of our smaller companies to look more like those big companies.

We are laser-focused on making sure that, everybody activates more destinations on their media more destinations on their media plan, which is going to lead them to adopt more usage with us..

And Peter, with respect to your question on NRR, I will just again point out that Habu contributed a couple points to NRR in the quarter.

Outside of that, we are seeing some stabilization with our lower ACV customer cohort, but the bigger driver continues just to be stronger contribution from upsell with our largest customers as they adopt clean room and collaboration use cases..

Operator, we have time for one more question..

Your last question comes from line of Brian Fitzgerald of Wells Fargo..

I want to follow-up on the your PAIRs commentary. Obviously there are thousands of DV customers out there, and it seems like DV360 customers need to use PAIR to target ads off of first party data and measure performance after deprecation.

Has Google built free tools to access PAIR via data hubs or otherwise? It seems like you are far and away, the most important partner for Google's messaging about PAIRs the announcement with NBCU and so on, and customers more or less need to adopt.

Is that a correct way to view the opportunity? They expansively or are there other considerations, free tools, more clean room partners likely be named over time and any other reason to look at it more conservatively?.

Well, I am sure that there will be more partners over time. We were fortunate to be one of what are now two launch partners, Habu, LiveRamp, and then there was a third. So we actually comprised 2/3, I guess, of the original launch partners for this. And the deal is that they're not building the technology.

Rather they're mandating that someone who does pairing has a clean room partner. Google wants to be agnostic in this and they want to ensure that someone can ensure that on both sides the consents have been obtained and handle the security of anonymization that occurs.

Now all that said, I would tell you anecdotally that it felt like for a long time we were having a lot of conversations with the Google product team. And we were really involved going back and forth with suggestions around their design and doing a lot of process mapping.

Since January, it is the switch has really flipped on with the Google commercial teams. As for example, they invited me to come speak to their sales leadership in New York about a month ago. And likewise, their ad plat sales leader came and spoke to LiveRamp's entire sales organization.

When we had our sales kick off a few weeks ago, we're going to be out in market with them educating and evangelizing. I mentioned, we'll do some stuff with them at [Can], which is coming up here in a couple weeks. And then, we have a lot more things planned to educate and evangelize. I think the biggest barrier here isn't the technology at all.

It is just kind of the inertia of 30 years of people using cookies, and just educating them that there's a better way. And although it requires a process requires a process switch and that may be painful. As soon as you do it, you unlock better results. That will be the key messages you'll hear both from Google and from us in the coming months..

I'll now turn the call back over to Lauren Dillard for closing remarks..

Thanks so much. In closing, we ended FY'24 on a high note with both revenue and operating profit outperforming our original expectations. As we look ahead, FY'25 will be a year of improving subscription growth and continued margin expansion.

Our revenue guidance reflects a continuation of the Q4 momentum in the fiscal first half and slightly slower revenue growth in the second half, mostly in the name of conservatism. With that, thanks again for joining us today. We look forward to updating you on our continued progress in the quarters ahead..

This concludes today's conference call. You may now disconnect..