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Consumer Defensive - Beverages - Non-Alcoholic - NYSE - MX
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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2017 - Q2
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Executives

Hector Trevino - Chief Financial and Administrative Officer.

Analysts

Pedro Leduc - JPMorgan Benjamin Theurer - Barclays Lauren Torres - UBS Martha Shelton - BBVA Bancomer Isabella Simonato - Bank of America Merrill Lynch Antonio Gonzalez - Credit Suisse Felipe Ucros - ‎Scotiabank Alex Robarts - Citi Jose Yordan - Deutsche Bank Luca Cipiccia - Goldman Sachs.

Operator

Good morning everyone and welcome to Coca-Cola FEMSA's second quarter 2017 conference call. As a reminder, today's conference is being recorded and all participants are in a listen-only mode. At the request of the company, we will open up the conference for question-and-answer after the presentation.

During this conference call, management may discuss certain forward-looking statements concerning Coca-Cola FEMSA's future performance and should be considered as good-faith estimates made by the company. These forward-looking statements reflect management's expectations and are based upon current available data.

Actual results are suspect to future events and uncertainties which can materially impact the company's actual performance. At this time, I would like to turn the conference over to Mr. Hector Trevino, Coca-Cola FEMSA's Chief Financial Officer. Please go ahead, Mr. Trevino..

Hector Trevino

Good morning everyone and thank you for joining us to discuss our second quarter 2017 results.

In the second quarter of 2017, we continued to deliver solid topline results in the face of a challenging consumer environment in some of our territories, supported by our portfolio and pricing initiatives, our point-of-sale execution and the rollout of our affordability initiatives and financial discipline across our operations.

As we previously announced, commencing February, 2017, we have started consolidating the Philippines' financial results in our financial statements.

As a result of this consolidation, our results for the second quarter of 2017 will reflect a reduction in our share of the profit of associates and joint ventures, accounted for using the equity method, particularly recorded in our Mexico and Central America divisions.

In the face of challenging macroeconomic and consumer environment, we rely on our affordable presentation and multi-serve presentations started during the quarter. Except for Argentina, our volumes performed better than our transactions across our territories.

Behavior was reflective across our core carbonated soft drinks and noncarbonated beverage brands. Building on the previous year's growth of more than 7%, Mexico reported stable volume performance for the second quarter.

This performance was offset by a contraction in volume mainly in South America, driven by a difficult consumer environment in Brazil, Colombia and Venezuela. In the Philippines, we saw a slight contraction in volumes and transactions from the back of a strong 2016 which grew volumes by 10%.

As a geographically diversified company, we face different economic challenges in each country. In the first half of 2017, Mexico continued to experience higher inflation that impacted our consumer and higher fuel costs.

However, when jointly inflationary pressure in South America, which was not consistently reflected in consumption growth across the region. In this environment, we were able to continue our pricing strategy in line with or above inflation. This enabled us to increase our topline offsetting our overall decline in volumes.

For the quarter, our consolidated reported revenues increased by more than 25% and our operating income increasing by 8%. These figures include our results from the Philippines and the recently acquired Brazilian territory of Vonpar.

During the quarter, our consolidated comparable revenues rose 1.9%, driven mainly by price increases in Mexico, Brazil, Colombia and Argentina, while our comparable gross profit grew 3.8%. Higher operating expenses, including onetime expenses, led to flat operating income year-over-year.

We continue implementing our hedging strategies with reduced volatility in our variable cost structure resulting from currency and raw material volatility. I will briefly discuss the highlights for each of our operations.

In Mexico, we continued to experience resilient consumer behavior despite having inflation rates, driven mainly by higher gasoline and diesel prices that affect the disposable income.

We delivered positive volume growth building on last year's performance of 7.3% and we achieved high single digit topline growth versus the previous year by maintaining pricing ahead of inflation. As part of our initiatives to offer innovative alternative to our consumers, our launch of Coca-Cola Sin Azucar or no sugar, have proven successful.

Since its February launching, we have doubled volume that Coca-Cola Syrup has over the same period, more than 11 million unit cases, further increasing the mix of the noncaloric beverage within our colas portfolio. Within our flavored sparkling beverage category, our core brands delivered double digit growth.

At the beginning of June, we launched our new 255 milliliter [indiscernible] can for the traditional brand [indiscernible] to offer a broader variety of choices for our consumers. Our still beverage portfolio continues positive performance with high single digit volume growth including double digit growth of Santa Clara dairy products.

In this quarter, our Mexico topline growth enabled us to partially contain higher cost and expenses mainly due to unfavorable FX hedge, higher sugar prices and incremental diesel and gasoline prices. This led to a mid single digit operating income growth.

Given the particularities of the sugar in Mexico, which does not follow international market, we had pressures in the quarter increasing our sugar prices more than 20%. In Central America, our volumes declined 3.6% on the back of high single digit growth last year of 7.4%, mainly Costa Rica and Panama.

This decline was mainly driven by brand Coca-Cola. However, Fuze still, Powerade and the introduction of Monster provided a positive performance. Additionally, with benefits from year-over-year resin and sweetener prices will improve our gross margins.

We continue to strengthen our route to market platform in Central America to improve execution to other regions. In the short-term, this strategy increases our cost to serve impacting our operating income however it will let us capture topline opportunities.

Our South America division continued to face a complicated consumer environment with positive signs of recovery in Brazil and Argentina. In Brazil, we continue to expect improvements in the second half of 2017, with the economy gaining traction in 2018. In fact, June was the first month with positive volume after more than a year of monthly declines.

Our second quarter results show a better trend compared with the first quarter, even with volume contraction of close to 10% on an organic basis, including Vonpar our volume grew by more than 12%.

For the quarter, Brazil had a positive financial impact driven by an appreciation of the Brazilian ‎Reais and better aluminum and PET prices which offset the higher sugar hedge prices as compared with the spot market.

Thanks to better point-of-sale execution, price compliance and cost expense efficiencies, we have been able to achieve encouraging profitability in Brazil with an operating margin expansion. On the innovation front, we launched Fanta Guarana to offer our consumers a lower sugar alternative and revitalize our flavored carbonated soft drink category.

Our integration of Vonpar continues on track. We improved point-of-sale execution rapidly. We are successfully expanding our portfolio of returnable and PET presentations with important gains in volume and coverage throughout the territory and we are capturing pricing opportunities in all of our various categories.

We received a letter from Heineken at the beginning of July informing its decision to terminate the commercial relationship for the distribution of its products with all the bottlers of the Coca-Cola system in Brazil effective October 31 of this year.

We are currently starting the implementation of possible actions and in the meantime we are looking for a constructive dialogue with Heineken. In Colombia, the economic environment remains challenging and in this quarter, we continue facing adverse weather conditions with more rainfall and lower temperatures than 2016.

Improved pricing in line with inflation, better sugar and PET prices, combined with the year-over-year appreciation of the Colombian peso, enable us to partially mitigate the effect of volume contraction for the quarter.

We will continue to focus on aggressively reducing our cost and expenses, improving the affordability of our portfolio of returnable and PET presentations and increasing our niche of noncaloric options for our consumers. This quarter, we recorded an extraordinary provision for plans with the sewer service company in Colombia.

This provision accounted for approximately $4 million which was additional to $7 million we registered in previous months. In Argentina, we reported a low single digit contraction in volume but positive growth in transactions. This performance reflected our strategy of focusing on developing singleserve and affordable presentations.

Together with transaction growth, our strategy of pricing ahead of inflation delivered positive topline double digit growth. Our sparkling beverage portfolios volume was relatively flat compared with last year while generating mid single digit growth rate in flavors.

Our still beverage category achieved double digit volume growth, driven mainly by juices. Our Argentine operation increased its gross profit supported by better PET and aluminum prices, which compensated for higher sweetener cost, a favorable foreign exchange hedge in 2016 and larger expenses related to labor cost.

In Venezuela, we continue to face an even more complicated environment with accelerated inflation and contracting consumption. Our volumes decreased 60%. In May, the exchange rate moved [indiscernible] 717 Bolivars to 2010, 180% devaluation ending the quarter at 254 Bolivars per dollar, a further 30% depreciation.

We use these exchange rates to consolidate results of our Venezuelan operation for the quarter as well as for our balance sheet figures.

In the face of these exceptionally challenging environment, we are focused on cash flow generation in local currency to maintain our operation strongly and we remain committed to satisfying our Venezuela consumers' beverage needs. Moving on to our Philippines operation.

For comparable our purposes, we are describing the performance of these operation as if it were consolidated last year considering the full three months year over year. For the quarter, our volume contracted in low single digits on the back strategy, we have been of double digit volume growth during the same period of 2016.

As part of our commercial strategy, we have been upsizing key CSD packages intended to reinforce the attractiveness of our portfolio. As a consequence, in the first half of 2017, pricing has remained relatively flat compared with the same period of last year.

Commodity prices were better than the previous year offsetting the topline decline and leading to a lower contraction in gross profit. Colas continue to perform positi8vely offsetting the contraction in flavors in our sparking beverage portfolio. Additionally, we achieved accelerated growth of close to 18% in our water portfolio.

We launched Wilkins Delight, fruit infused water in 250 and 425 milliliter bottles and three flavors, apple, pomelo and orange. Moreover, our noncarbonated beverage category led by juices under the Minute Maid Fresh brand grew close to 11% offset by a decline in powders.

Our Philippines operation operating income also increased driven by our cost efficiencies and reduced operating expenses. Thanks to our efforts, we look to achieve a much leaner, more profitable and sustainable business. Now regarding our financial results.

As we announced in May, as part of the Vonpar acquisition, Coca-Cola FEMSA issued approximately 27.9 million KOF series L shares.

Considering the new number of shares and net income attributable to equity holders of the company, earnings per shares for the quarter were MXN1.07 per share, an increase of 10.2% compared with the same period of last year.

Consistent with our financial discipline, we issued MXN8.5 billion in a 10-year bond at a fixed rate of 7.87% and MXN1.5 billion in a five-year bond at a variable rate of TIIE plus 25 basis points. This issuance received credit ratings of AAA from Moody's and AAA from Standard & Poor's.

As recently announced, we will use the proceeds from this issuance to partially refinance the 2.375% U.S. dollar-denominated notes during 2018 with the objective of maintaining our net leverage ratio below two times.

We continue our strategy of having a zero net dollar debt exposure mitigating the impact of currency exchange volatility on our net income by swapping our U.S. dollar debt to Mexican pesos and Brazilian Reais. Now let me close with some key remarks.

Coca-Cola FEMSA is going through a challenging second quarter with significant progress on all the strategic fronts. Coca-Cola FEMSA's organic results were below last year, given lower volumes and profits in Colombia and Central America. Mexico had positive volumes which took price last June.

However, excluding the results from the Philippines in last year's results, operating income grew mid single digits despite being affected by ForEx and increased sugar and fuel cost. In Colombia, despite volume contraction we continue gaining market share with brand Coca-Cola growing, supported by our returnable strategy.

Operating income was also affected by onetime expenses. Brazil shows strong profitability growth offsetting other country results with June being the first month with positive volume after more than a year, prices in line with inflation and operating income margin expanding.

In Argentina, volume declined 1.8% changing trend as compared of the first quarter of this year and with a positive outlook going ahead.

The Philippines show volume decline but improving profitability, however we expect softer second half driven by weather seasonality and pressure in sweeteners which will lead to mid single digit operating income for full year 2017. We continue to show progress in all strategic and operation fronts.

Resetting Central America competitive edge, including the introduction of [indiscernible], increasing point-of-sale execution and driving affordability to all our territories, focusing on returnable presentations, growing noncaloric niches and continuous progress in our digital platform.

Now, given the depreciation of the official foreign exchange in Venezuela from approximately 700 to 2700 Bolivars per dollar, we register a noncash item that affected our net income by MXN1.3 billion. Excluding this effect, our EPS would have increased close to 50%. In the financial front, our comprehensive financial results decreased 35%.

This is the result of our strategy of swapping our net dollar debt exposure to Mexican pesos and Brazilian Reais. Therefore, although we have higher retail rate in these currencies, we will not have the volatility of FX fluctuation in the income statement. We continue our financial discipline by issuing Mexican bonds to refinance partially 2018 U.S.

dollar bond through our makewhole we will pay off this year.

Guided by our strategic framework, we are committed to reinforce our leading market position as a global beverage company through our diversified portfolio to transform our operating model through our centers of excellence and drive a cultural evolution that will enable us to continue capturing both organic and inorganic growth and creating sustainable value for our shareholders now and into the future.

Thank you for your continued trust and support. Operator, I would like to open up the call for questions..

Operator

[Operator Instructions]. We will take our first question from Pedro Leduc from JPMorgan..

Pedro Leduc

Hello everybody. Good morning. Thank you for taking the questions. Quickly on South America. First you mentioned Brazil, June being the first positive month for volume in a while.

So I want to make sure, are you talking about the comparable volume growth? And then second, what has been driving that? Is it more than promotional activity, better macro, more rational environment? And assuming this continues, what do you expect to have margins in the second half of the year? Thank you..

Hector Trevino

Good morning Pedro. Yes. That number that I mentioned is compiled excluding the numbers of Vonpar. I think that mainly has to do -- I think this is multi-factored. One very important that has to do with us is that now we are at the top of the scale in execution metrics in the Coca-Cola system.

Remember that two or three quarters ago, we were kind of in the lower ranks of the execution metrics and now we are at the top at the number one. Volume for the month of June without Vonpar basically increased a little more than 5%. I think that also has to do with some microeconomic data.

We are seeing inflation in Brazil coming down to close to 3%, interest rates coming down importantly also. And I think that this bodes well for our expectation that the second half of the year in Brazil, we will see a better macro environment and potentially a better performance of our operations there.

The integration of Vonpar goes very well as mentioned in the opening remarks. We are increasing prices importantly Vonpar, what kind of an outlier in the pricing front compared to the rest of the Coca-Cola system. So we are bringing on this prices to a new level.

And also very importantly, which has also help us in the whole Brazil is for affordability through returnable presentations. So I think that Brazil is in good shape to start to improve market. My feeling, Pedro, is that we have hit the bottom and from hereon, we will see better performance in Brazil..

Operator

Our next question comes from Benjamin Theurer from Barclays. Please go ahead..

Benjamin Theurer

Hi. Good morning and thank you very much for taking my question. I would like to follow-up on the performance in Mexico. And I remember, in the past we have talking a lot about the focus on transactions and the growth there.

Now could you elaborate a little bit what was driving why on the sparking category and specific transactions during the quarter were actually down, but at the same time you get an increase in volume.

So was that a consumer habit to go to large bottles? Or what was driving the decline on transactions while at the same time still reaching a minor increase on volumes? Just a little bit of clarification here on the Mexico performance, that would be much appreciated. Thanks..

Hector Trevino

Good morning Benjamin. Yes. I think that, I guess, the formula that we would like to see in every territory is for transactions growing more than volume and volume growing more than the sugar content that we have in our beverage, given all the trends and the toxic implications that we have.

And obviously we will like to see revenues increasing ahead of transactions. I think that that last part, the pricing front we are doing a good job. In Mexico and basically every country, every territory, except Argentina this quarter, we saw volumes growing more than transactions. Every territory has its own characteristics.

But speaking especially about Mexico and related to your question, what we are seeing in Mexico is a very important growth of the 3-liter returnable PET presentation. We grow close to between 8% and 9%.

We continue to see growth in some of the smaller sizes but the important growth in larger presentation is what goes away from this formula that we would like to see. We will continue to foster singleserve transactions.

We are introducing, as we mentioned, small cans for some of the flavors and this quarter was importantly for us to launch the Sidral Mundet and I think that one specific characteristic that is also important in Mexico for you take into consideration.

This important growth in 3-liter returnable, it happens mainly in the valley of Mexico which is where most of the competitors are present. We have PepsiCo. We have [indiscernible]. We have Jarritos and all of these brands. So the consumer is looking for this affordability for the family meal location and they are liking this presentation.

It's different in the territories that we have in the north and the center of country where we a have more balanced growth. But that's basically gives the answer for your question. The important growth that we saw in clearly returnable PET, especially in the valley of Mexico..

Operator

Our next question comes from Lauren Torres from UBS. Please go ahead..

Lauren Torres

Yes. Hi everyone. Hector, I was just hoping to the extent that you can elaborate a bit about those comments you made with respect to the Heineken relationship. I understand that you do have a few more years left for the contract and in the last conference call or so, you have talked about exploring options if you lose that relationship.

So can you just you talk about what you mean by this constructive dialogue? And if this relationship does go away as early as October of this year, how are you thinking about managing that distribution? Thank you..

Hector Trevino

Yes. Good morning Lauren. Remember that Heineken acquired Kirin, they mentioned that they were evaluating this alternative of using Kirin distribution system to serve the market in Brazil. So we received this letter in July. Heineken is of the opinion that they need to give us six months advice to terminate the agreement.

Our position is that the contract is effective until 2022 and that's what I mean by analyzing our actions. We are reviewing all the documentation together with Heineken. We have had several meetings with them and when I say we, meaning we together with rest of the Coca-Cola system and The Coca-Cola Company in Brazil.

So the Coca-Cola system and Coca-Cola company, Coca-Cola bottlers and The Coca-Cola Company are together in this and we are analyzing this alternative. We firmly believe that the contract terminates in 2022. Heineken has a different idea. And we have to look at our options there..

Operator

Our next question comes from Martha Shelton from BBVA Bancomer. Please go ahead..

Martha Shelton

Thanks for taking the question. It's regarding some of the margin pressure that we saw in Mexico during the second quarter. I just wanted to get a sense for recognizing that Mexico sugar prices are up more than 20% you mentioned earlier.

But I wanted to get a sense for, to what extent you attributed the margin pressure to FX hedges? And to what extent you attributed that to the higher Mexican sugar prices? Thanks so much..

Hector Trevino

Good morning Martha. Yes. There are three main reason for the pressure on the margins in Mexico. One is these sugar prices. We have hedged our prices, especially with respect to the high-fructose corn syrup which is around 50% of our sweeteners, in Mexico. And further we have already covered the prices since the beginning of the year for the full year.

In the other half, what is happening is that after all the discussions with U.S. about the dumping of sugar into U.S., there was a spike on prices of standard sugar in Mexico.

And the standard sugar price for the average for the full year reduced for what is called the Contract 11 which is the contract whereby the sugarcane grows are paid in Mexico and they are paid a percentage of the price of the standard sugar price. If I am going to correct this, 156% of that price is what we pay to the guys the sugarcane.

So because of this spike in sugar prices that we have seen during the last quarter, that has affected the cost of the sugarcane that is being bought by all the mills. So all the mills will have a cost increase, that only means they will translate that to the final consumer.

So I hope that I explained this correctly that you will translate this measures correctly. A spike in the standard sugar price that is affecting the formula whereby the industry, the sugar mills pay to the cane growers. That's one of the reasons for this margin contraction.

The other one has to do with the fuel price increases that at the beginning of the year we mentioned that the estimate that we have for the full year was around MXN300 million. But because of the fuel increase and for us having a very important fleet of trucks delivered those to us.

And the third element is the fact that we have hedged close to 60% of our dollar-denominated needs for the year at exchange rates that are around MXN20 per dollar which at the moment when we were doing [indiscernible] looked very well but obviously with the new spot price, we have a negative mark-to-market there.

We are continuing to extend this program. As you know, we usually go 12 months ahead of time. We do see a lot of volatility in the future, given all the election periods. And its important that you know that we continue to do hedges at the present levels to start hedging some of our cost next year.

So that's another element that is affecting the profitability of Mexico. In the accounting numbers that you see, the way we reported, we also have the effect that the Philippines, participation that we have in the Philippines since it was owned by the holding that there is a Mexico hold, was included in the Mexico results last year.

And that is no longer there and we are excluding that number to the Asia division. All-in-all, Mexico has close to 1% volume growth and close to 5% operating income growth, which I think is good. It has a small margin contraction given those three effects that I describe, the FX, sugar and fuel.

But because of the important price increases that we have, especially in June, we were able to basically compensate most of the cost pressure. Starting July, it's important for everyone to have this, starting in July, we have also extra cost of concentrate in the agreement that we have with The Coca-Cola Company.

And that will trigger in July 1 and we will have to start paying a higher cost of concentrate for this stage for the next three years, basically one percentage point increase every year now. Thank you Martha..

Operator

Our next question comes from Isabella Simonato from Bank of America Merrill Lynch. Please go ahead..

Isabella Simonato

Good afternoon everyone. Good afternoon Hector. Just one follow-up regarding the contract with Heineken.

Just so we try to understand a little bit better, since you received from Heineken to terminate the contract, do you understand that on their side, do you already know how to do it? Or are you still discussing if there is going to be done on a bottler basis? What the expectation of the penalty fee breaking up the contract? Or do you still think this is up for discussion and very preliminary? And even if it is preliminary, do you think this date could be postponed? I mean they said October 31, but eventually this could be delayed.

This will be my first question. Thank you..

Hector Trevino

Good morning Isabella. We have been having meetings with Heineken, as I mentioned, together with some of the rest of the bottlers, just to discuss the different alternatives and for every party position to put their position forward. Their position in that they can terminate the agreement with six months notice.

And our position is that we still have five more years to go and it is very difficult at this point to predict what is going to happen. One alternative is, if we are at an impasse, the contract might not be terminated on October 31, but that will depend on how these conversations works.

And obviously an important element of these conversation is, in any case is what the compensation for an early termination would be. But this is still very preliminary. So we will keep you informed as we advance in this negotiation. Thank you Isabella..

Operator

Next question come from Antonio Gonzalez of Credit Suisse. Please go ahead..

Antonio Gonzalez

Hi. Good morning Hector. I wanted to follow-up on the comments that you give in the press release about your enhanced commercial platform and you made some comments about improved POS execution on expense savings, et cetera.

So I wanted to ask where are you in the implementation in the rest of the countries outside of Mexico? And if there is any chance you share with those what are the specific themes or enhancements that have particularly relevant through that implementation? And just finally, in the case of Mexico, do you see upside, you already disclosed the margin outlook for the country and so forth, do you see upside for these commercial platforms to lead to you flattish or even improving margins in Mexico in the short-term? Or given the dynamic that you described earlier, the most peaceful outlook would be still to see margin compression for the remainder of the year in Mexico? Thank you..

Hector Trevino

Good morning Tony. Let me try to explain in nutshell. It's a complex theme. Everything that has to do digital strategies, but let me start with commercial digital strategy.

What we have is that for every point-of-sale that we have, for example, in Mexico, which is around 800,000 different clients, that we visit two or three times a week, we have many different data.

Even some of the information we have that has to do with whether a locations and socioeconomic levels around the area, we close to 7,000 data points for each outlet. So we roll up that information. We are working together with external consultants in mining that information and the idea to have a much more granular segmentation.

What do I mean by granular? In the past, we were doing promotional activities for large areas of a city or even the whole city.

And now we have information, with all the information that we have from the resellers and the delivery guys that now have an intelligent device, look like an iPhone, it's a different device but it's something intelligent smartphone.

They give us a lot of information that give us the possibility of starting to answer very quickly promotional activities that before we needed like one month to prepare and more than, call it, short-term approach. Now we can do very granular targeted promotional activities and answer this threat in three days.

We do more social activities and we learn and see the information to start learning what kind of promotional activities are having results and which ones are just giving some extra money to retailer with no additional effect on the final consumer.

So the combination of the reseller and the delivery guy having an intelligent phone and all this data that we have that start giving us better information with algorithms that we have devised conceptually give us a much better topline either because of improved overall volume or because year-on-year, especially promotions to our retailer when that promotion is not big.

We have it now 1005 in Mexico. We are running that out in Brazil and Colombia. So by the end of this year, probably start of 2018, we will have this rollout everywhere. That has the to do with the commercial step.

Now in production and supply chain, we also have an integrated digital strategy whereby we have much better information on the production sites.

Some data like for example in the waste water treatment where we are using around 20% consumption of electricity because we have better, I guess, tuning of all of this with digital models that predict the kind of oxygen and bacteria that is there in the water treatment needs and saving on electricity for the ponds.

We are also saving a lot on the chemical that is used in the water treatment. We are doing a lot of centralized routines for predictive maintenance. We are reducing significantly the number of accidents that we have and we are tracking that very thoroughly basically with the objective to get to zero.

So the centralized planning with respect to all the production facilities is working well for us and bringing some savings. And also lastly we have also what we call the logistic system where now we have a much better information about the vehicles that are running in the 10 countries.

With GPS and a lot of information with respect to the engine performance, the driving habits and all of that and even using system similar to waste to have a route that is viable during the day that saves traffic time to the driver and therefore having more hours to be offering our goods to the clients.

So I will say think that those are the three main efforts in this area. We basically have all of this three in Mexico and we are deploying this Brazil as we speak. And the next stage is Colombia and then we will go to Central America and Argentina. The Philippines will be there in the last portion, the last element on digital strategy.

What we will take from this respect better management of all to commercial activity that all the production cost and everything that has to do with logistics.

How will that effect margins for Mexico? I think that excluding the sugar prices, as I mentioned on half of the sweeteners that we need in Mexico which are related to sugarcane, that's still the only element that caught us a little bit by surprise.

And I would say that the little bit hedges that we have on the FX, now that we have now the spot rates to the additional level. Having said that, I see margins in the second half for Mexico being at more or less at the levels that we have. So this is a profitable operation.

In the second quarter, including everything that I mentioned and including the effect of sugar and everything, because of the price increases that we have, we have basically a 50% reduction on margins in Mexico, 50 basis points.

So my expectation is the second half will flat compared to the second quarter, given the pressures that we are seeing on sugar that we will continue to have in the second half of the year. Thank you Tony..

Operator

Our next question comes from Felipe Ucros from Deutsche Bank. Please go ahead..

Felipe Ucros

‎Scotiabank, yes. Thank you. Hector good morning. Thanks for taking the questions. I guess my question, it's regarding Colombia and Argentina. It seems that Colombia is till suffering quite a bit and maybe the comments were a little more geared towards the weather issues that have been happening in the country.

But I wanted to ask you, do you feel that the VAT effect is subsiding? We talked about the consumer companies that seem to feel that the VAT effect is finally kind of fading off and that they really expect things to get better in the second half of the year.

And then the second one is Argentina, where it seems like the opposite is happening to you guys where talking to some consumer companies that are still suffering quite a bit but it seems that you guys are doing fairly well. I wanted to see if you could get a little deeper on those two operations. Thank you..

Hector Trevino

Good morning Felipe. Yes. I think that Colombia continues to be a matter of important focus of management. I think that it's important first to say that in Colombia, we saw growth of brand Coca-Cola versus last year, which I think is very important. We are seeing gains in market share which clearly signals to us that the consumer is still not there.

I think that the effect has, as you say, subsiding a little bit because first quarter, we have a contraction of around 25% in volumes and this quarter was basically a contraction of around 11%.

So when you take, at the end of the day, with all the cost control that we have in Colombia and all the efforts that we have had there, at the end of the day, it's a topline story. We are increasing prices. We have good affordability because of the introduction of returnable PET over the last two years.

But you have a net 11% contraction in volume, a little bit better pricing and when you take that contraction in revenues and times the margin contribution, that's basically the reduction that you have in operating income. That clearly signals that Colombia is in good shape on the cost and expenses side.

It's basically for us to find the opportunity to start growing volumes and start receiving more consumers. That is the strategy where we are focusing. I think that the consumer in Colombia is still suffer from this 3% increase in value-added tax.

It is probably shying a little bit away from our category and going more into natural juices or water, tap water and things like that. But it looks that although the volumes are still decreasing, they are decreasing at a slower pace that what we had in the past.

We were unfortunate to have this onetime event for the sewer system in Colombia where it's a very long pipe that we had since 2010. So we finally brought this agreement with the authorities and a settlement and we are taking that heat and let's turn the page on that front.

In Argentina, we feel that things are better than in Colombia in the sense that the consumer is coming back to the category importantly even though we have a 1% reduction in volume compared to last year but the first quarter of this year we have an 8% decline in volume.

So we are confident that Argentina is doing the right, still after Colombia that we have the right strategies in the marketplace to start recapturing consumer occasions and recruiting more consumers and going to consumer base. Similar to Colombia, costs and expenses are very well controlled in Argentina.

We have the impact of very tough labor negotiations. Argentina always, union negotiations are always tough. But we have good margins and increasing margins in Argentina, which give us confidence that things are managed in an appropriate manner. Thank you Felipe..

Operator

Our next question comes from Alex Robarts from Citi. Please go ahead..

Alex Robarts

Hi everybody. Thank you very much. I wanted to focus my question around the Philippines, please. You mentioned in the prepared remarks that you expect for the year a mid-single-digit growth of operating income from a softer second half.

And I guess, if I am looking at the press release, right, if you are up 23% first half, is it fair to assume that you are expecting a measurable decline year-on-year in the operating income in the second half in the Philippine? Or am I just not getting that correct? And about your characterization for a softer second half in the Philippines, is that year-on-year comp related or is there an operating trend or trends that you could share with us? And finally, locally we are hearing that sugar tax hike is something that the Philippine Congress is looking to potentially vote on in the very short-term.

Any indication that you are getting around this from your operators would be appreciated? Thanks very much..

Hector Trevino

Good morning Alex. Let me clarify that. Well, probably in the prepared remarks, I was not that clear. What I was referring to in the Philippines is that what I am expecting is mid single digit margins of EBIT during the full year.

And I mention this because remember at the very beginning when we consolidating the Philippines, I mentioned that I will expect between 4% to 5% EBIT margin for the full year and we have a 6% EBIT margin in the first quarter, 9% in the second quarter and I am still looking at that important growth, now coming back to your question, important growth in EBIT but with margins around 5% to 6% for the full year.

That will call for margins in the second half being smaller than what we have in the first half. Basically I didn't want to leave everyone with the impression that we will continue to grow margins at the rate we showed in the first and the second quarter.

We will see double digit growth in operating income but with margins around 5%, 6% is my call for the full year. What is going to happen, what usually happens in the second half is normally we have much more range because of the typhoons.

We are struggling with this idea of being able to import high fructose from China that was helping us at the end of last year and the beginning of this year with the cost of sweeteners. There is a big push by the sugarcane producers in the Philippines to stop this importation of high fructose.

So that's being discussed also with the government authorities. And as you said, the Congress is reviewing this proposal to have a tax on drinks. There are several versions and it's difficult to predict which one is going to be the final one, if any, because again the sugarcane producers have a lot of power also in the Philippines.

So they are pushing for no tax. But some of the Congress persons are even pushing for taxes on drinks with sugar or without sugar as a way of collecting taxes.

So obviously we are waiting and doing our presentations, which is normal in every country where we are facing with that where we try to show how when you have tax on this industry, you start suffering in other parts of tax collection because you reduce volumes, you reduce your workforce because of that, you have lower net income that at the end of the day pays, the industry will pay lower income taxes and all of that.

And it's similar to what we saw in Mexico in 2013 and 2014. It's important that, for us also, to show that when you have a discriminatory tax on only one industry that has a very negative effect.

But at the end of the day, some of the different governments in the 10 countries where we are, have scarce resources and they are looking to have more tax revenue, wherever it may come from. So the tax in the Philippines is something that we need to keep our eyes open. Thank you Alex..

Operator

Our next question comes from Jose Yordan from Deutsche Bank. Please go ahead..

Jose Yordan

Hi. Good morning. My main question has been asked but thanks for enforcing the one question rule. I guess the question I would ask now is just it seems like things are also turning a bit negative in Central America.

So if you could just give us a little color as to what to expect for the second half of the year and next year in this market? Where should we expect volumes and profitability?.

Hector Trevino

Good morning Jose. Good question. Central America, although small, the four countries start adding up to a good amount for us. But let me give on a little bit in different context. Guatemala, remember that we have a very difficult union environment.

I think that after more than 13 years of being in Guatemala, we finally came to agreement with unions whereby we will have capacity to be a little more efficient in our production and distribution system. And because of that, we are now in agreement with the unions that we will have presale in Guatemala. So we didn't have it.

So Guatemala, we have the expenses related to introduction of the presale, in other words in a region to the delivery guy now you have a preseller. Before it was what we call compensational route that is the guy will exit the distribution center with a truck and do the sale and distribution and everything.

So it's a more costly operating model and we are still not benefiting from the additional volume that presale is going to bring. It is something that we are looking in the short term to bring it up. We think that presale will bring about important growth in volumes. Nicaragua is doing very well. We are actually installing two new production lines.

One for returnable and one for one-way. It's growing. We have good pricing. We have a little bit profitability. So Nicaragua is, in that sense, the star of the four countries in Central America. Panama, we have done some changes in our organization in the commercial area. We are starting to see a little bit better performance.

It's a very tough environment from the retail system. The most important clients are the so-called the Chinese clients that act as a cartel. They are bringing Coca-Cola in cans from Florida, given the fact that there are many ships that go through Panama Canal.

So we are starting to get revenues from the Florida bottler through The Coca-Cola Company, the one that help us all this transshipment problems. And Panama, I think that we are starting to see a little bit better execution. So Panama still with soft numbers, but I think that's improving.

And the one, as we say in Mexico, the little black rock in the rice is Costa Rica. Costa Rica, we have very good pricing, very, very good pricing, the highest price we have in that area. We are having very tough competition with Florida Farm & Ice that has a big monopoly and they are the distributors of Pepsi.

So they have lowered the price of Pepsi importantly. My view of this is that they are trying to get some additional volumes in the country, mainly to avoid the Pepsi franchise being taken away from them and probably given to another. That will be a route for someone to start selling there.

And what I am trying to say is, in my opinion this is totally a big defensive proposition by them. In order for them to protect the monopoly they have in Costa Rica there. So we have not been able to increase prices in Costa Rica because of our competitors lowering prices.

We are doing some inroads with this because for Florida Farm & Ice this is a very important category. So we are working in that direction.

And we are also working in trying to have a more integrated delivery system together with Estrella Azul which is our dairy company that we have 50/50 with The Coca-Cola Company that has, obviously dairy but also has a very important presence of juices that are short life and that you delivered cold.

So those are the strategies in Costa Rica and Panama as the Estrella Azul strategy that I describe but Panama and Costa Rica is some of the areas we are working on. So it's tough environment. In summary, I will say, Guatemala for presale to start bringing volume and better control of the prices. Nicaragua is doing very well.

Panama is improving with all this that I mentioned distribution strategy with Estrella Azul. And Costa Rica we have hopes to start improving execution and get better grasp with our competitor with lower prices of Pepsi products. Okay. Thank you Jose..

Operator

Our next question comes from Luca Cipiccia from Goldman Sachs. Please go ahead..

Luca Cipiccia

Thanks for the question. Just a couple of quick follow-ups, if I may.

One on Brazil, i.e., just wanted to confirm, well, you stated that volumes were up 5% in July on an organic basis and also how does that compare for the quarter for Brazil only, excluding acquisitions, just to confirm the swing? And then the second question, maybe just a very general one, I guess more on semantics.

I see that the Philippines now is reported within the Asian division, which in fact all includes Philippines or I am trying maybe to have read there, but if this is an indication that you may have more ambition to add more territories if they come up? Or is this just to refresh your views of where your stand in the idea of potentially expanding in Asia once the Philippine operations are on track and they seem to be on track, so whether there is something that you can look at with interest in a relatively short period of time, that would be great..

Hector Trevino

Good morning Luca. First Brazil. Brazil, what I was mentioning is that during the month of June, we saw a 5% growth on an organic basis in Brazil. For the quarter, that on an organic basis, we have a decline of around 10%.

So that's what I was trying to signal is it looks like we are here in Brazil we will see a second half of the year which is better in Brazil with the consumer. With the Asian division, yes, I mean the answer is yes. We have this opportunity to continue expanding in Asia and its still probably a few years ahead.

We have, as you said, first of all we need to recover the Philippines. As you say, we are obviously improving the operation in the Philippines quarter-by-quarter and that's good. It's a good signal. As we mentioned, we have the threat of these taxes that could derail a little bit of the profitability of the Philippines also.

We are doing all the lobbying efforts that we can in that area. But the agreement that we have with The Coca-Cola Company is that assuming that exercise the call on the other 49% of the Philippines and just as a reminder, the final date for that is in the beginning of 2020.

If we do that, we will have an option also to look at a preferred alternative or preferred option to look at some other territories in Asia that are owned by The Coca-Cola Company.

We are still in the mood, if you ask Coke FEMSA, we feel positive about the Philippines and positive about the option of potentially acquiring some of these territories in the future. It's a challenging market. We have discussed this in previous conference calls.

I think that we are doing well from a portfolio point of view, very well from the supply-chain, especially transaction point of view.

We are struggling a little bit in how to serve the very small retailers with small size that will be equivalent to our bronze clients in some Latin America countries that have very more drop sizes and we are still struggling to fine tune how much would you go to third-party distributors versus having your own delivery system and having the information for the benefit of going directly.

But at the expense of having the right distribution, which is sometimes it looks like, in some cases it looks high expense compared to the one case per month that some of these clients buy, which is very, very, very small drop sites. Okay. Thank you..

Operator

At this time, I would like to turn the conference back to Mr. Trevino for any additional or closing remarks..

Hector Trevino

Well, thank you for your interest in Coca-Cola FEMSA and as always, our teams are available to answer any of your remaining questions. Thank you. Have a nice day..

Operator

This does conclude our presentation for today. Thank you for your participation. You may disconnect..

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