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Communication Services - Advertising Agencies - NYSE - US
$ 27.09
-7.23 %
$ 10.1 B
Market Cap
12.84
P/E
EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2016 - Q2
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Executives

Jerome J. Leshne - Senior Vice President-Investor Relations Michael Isor Roth - Chairman & Chief Executive Officer Frank Mergenthaler - Chief Financial Officer & Executive Vice President.

Analysts

Alexia S. Quadrani - JPMorgan Securities LLC John Janedis - Jefferies LLC Benjamin Daniel Swinburne - Morgan Stanley & Co. LLC Daniel Salmon - BMO Capital Markets (United States) Peter C. Stabler - Wells Fargo Securities LLC Brian W. Wieser - Pivotal Research Group LLC Tim Nollen - Macquarie Capital (USA), Inc. James G. Dix - Wedbush Securities, Inc.

Thomas William Eagan - Telsey Advisory Group LLC.

Operator

Good morning, and welcome to the Interpublic Group Second Quarter 2016 Earnings Conference Call. All parties are in a listen-only mode until the question-and-answer portion. This conference is being recorded. If you have any objections, you may disconnect at this time. I would now like to introduce Mr.

Jerry Leshne, Senior Vice President of Investor Relations. Sir, you may begin..

Jerome J. Leshne - Senior Vice President-Investor Relations

Good morning. Thank you for joining us. We have posted our earnings release and our slide presentation on our website, interpublic.com. This morning, we are joined by Michael Roth and Frank Mergenthaler. We will begin with prepared remarks to be followed by Q&A. We plan to conclude before market open at 9:30 Eastern.

During this call, we will refer to forward-looking statements about our company. These are subject to the uncertainties in the cautionary statement that are included in our earnings release and the slide presentation and further detailed in our 10-Q and other filings with the SEC. We will also refer to certain non-GAAP measures.

We believe that these measures provide useful supplemental data that, while not a substitute for GAAP measures, allow for greater transparency in the review of our financial and operational performance. At this point, it is my pleasure to turn things over to Michael Roth..

Michael Isor Roth - Chairman & Chief Executive Officer

Thank you, Jerry, and thank you for joining us this morning as we review our results for the second quarter and first half of 2016. I'll start out by covering highlights of our performance, Frank will then provide additional detail, and I'll conclude with an update on our agencies and the tone of our business, to be followed by the Q&A.

We're pleased to report a quarter of solid revenue and profit increases. Our second quarter organic revenue growth was 3.7%, on top of a very strong 6.7% in Q2 2015. Excluding the impact of lower pass-through revenues, underlying Q2 organic revenue was 4%. Our acquisitions had a positive impact of 30 basis points, while FX was a negative 1.8%.

As a result, our total revenue growth was 2.2%. We continue to see positive momentum from a broad range of our creative, marketing services and media offerings. Our digital capabilities also continue to be significant drivers of growth for us.

We grew organically in every world region with the exception of Asia-Pac and we saw growth from nearly every client sector. Our operating profit in the quarter increased to $225 million and operating margin expanded 20 basis points to 11.7%.

Diluted EPS was $0.38 a share and was $0.33, adjusting for certain below-the-line items, which is an increase of 14% compared to last year's second quarter. For the first half of the year, organic revenue growth remained very strong at 5.1% and 5.4% excluding the impact of pass-throughs.

Our operating margin increased by 40 basis points, and operating profit was up 10% for the six months in which we also saw a similar 14% increase in adjusted diluted earnings per share in Q2. This performance continues a record of accomplishments in which our people can take great pride.

In terms of client sectors, leadership categories were tech and telecom, retail, food and beverage. U.S. organic growth was 4.6% in Q2, a very solid result given that it came on top of 7.7% growth a year ago. We saw growth in most of our agencies, led by R/GA and HUGE as well as McCann, MullenLowe, Weber Shandwick and Mediabrands.

Internationally, LatAm grew 15.9% organically in Q2, an outstanding result. Organic growth was 1.2% in the U.K., where we did not see an impact from Brexit, while continental Europe was approximately flat.

In Asia-Pac our organic decrease was 3.2%, but was actually flat excluding the impact of lower pass-through revenues relating primarily to a major event in Hong Kong. This performance compares to Q2 2015 organic revenue growth of 11.8% in Asia-Pac.

In our other markets, regions, organic growth was 7.3%, a result of strong increases in the Middle East and Canada. Turning to share repurchase. During Q2, we used $59 million to repurchase 2.5 million shares, while over the trailing 12 months we've utilized approximately $296 million for share repurchases.

We had $346 million remaining on our authorization at the end of the quarter. Since instituting our return of capital programs in 2011 we've returned over $2.6 billion to shareholders in dividends and share repurchases, as well as reduced our diluted share count by 27%.

To summarize, our performance continues to underscore the strong competitive position of our agencies across the full spectrum of advertising and marketing disciplines, in our digital expertise, and in the world key markets.

At the midway point of the year we believe we're well positioned with respect to our full year 2006 (sic) [2016] financial targets. You may recall that on our last conference call we upgraded our growth target to the high end of our original 3% to 4% organic growth range, along with 50 basis points of more of operating margin expansion.

We continue to be comfortable with these targets for the full year. As expected, organic growth in the second quarter showed some moderation from our very strong first quarter increase. Within the quarter we saw growth in June that was a lower rate than in April and May.

It bears noting that this was in part due to the timing of revenue related to a couple of the new business wins that we added in 2015. Based on client work already underway, we are confident that we will realize this revenue during the second half of the year.

As we've always stated, revenue is variable by quarter where total operating expenses are recognized more evenly across our four quarters. As a result, we expect to see higher rates of profit conversion on revenue growth in the second half of the year compared to the first six months.

This would be consistent with our performance the last couple of years, and it's why we feel that we are solidly on track with our objective to grow operating margin by 50 basis points or more this year. At this stage I'll turn things over to Frank for additional details on our results and I'll join you after his remarks..

Frank Mergenthaler - Chief Financial Officer & Executive Vice President

Thank you, Michael. Good morning. As a reminder I'll be referring to a slide presentation that accompanies our webcast. On slide two, you'll see an overview of results, a number of which Michael touched upon. Organic growth was 3.7% in the second quarter and was 5.1% for the six months. Q2 operating profit was $225 million with operating margin of 11.7%.

For the six months, operating profit grew 9.9% and operating margin expanded 40 basis points. Second quarter diluted EPS was $0.38 and was $0.33 as adjusted, mainly for tax items, which is comparable to $0.29 a year ago. That's an increase of 14% and for the six months adjusted diluted EPS also increased 14%.

Q2 average fully diluted shares decreased 1.9% from last year due to our share repurchase program. Turning to slide three, you'll see our P&L for the quarter. I'll cover revenue and operating expenses in detail in the slides that follow. Slide four has more detail on our revenue growth. Revenue was $1.92 billion in the quarter, an increase of 2.2%.

Compared to Q2 2015, the impact of the changing currency exchange rates was a negative 1.8%. Our net acquisitions added 30 basis points of revenue. Resulting organic revenue increase was 3.7%. Organic growth was higher at 4% when excluding the decrease in our past-through revenues which occurred mainly in our events and direct marketing businesses.

As you can see on the bottom half of this slide, at our Integrated Agency Networks, the organic increase was 3.9%. This was led by digital offerings, R/GA and HUGE and by McCann and Mediabrands. IAN's first half organic growth was 5.6%.

At our CMG segment, organic growth was 2.8% but was 5.1% excluding the decrease in pass-throughs that have no profit impact. We again had strong performance in public relations led Weber Shandwick and in sports marketing at Octagon. For the six months, organic growth at CMG was 3% and 5% excluding pass-throughs.

Moving on to slide five, revenue by region. In the U.S., Q2 organic growth was 4.6%, led by a range of agencies and disciplines including R/GA and HUGE as well as McCann, MullenLowe, Mediabrands and Weber Shandwick.

In the U.K., organic growth was 1.2% which reflects growth at McCann, R/GA and Weber Shandwick, partially offset by client churn in other parts of the portfolio. Our U.K. operators are not citing any specific impact on client spending during the quarter related to the run up to the vote on Brexit. Turning to continental Europe.

Organic growth was one half of 1% in the quarter. We continue to see mixed performance in our largest markets, with organic increases in Italy and Spain offset by decreases in Germany and France. For the six months, organic growth was 1.1%. In Asia-Pac our organic decrease in Q2 was 3.2% and was flat, excluding a decrease in pass-through revenue.

This comes on 11.8% growth a year ago. In our largest regional markets, we had mid-single-digit growth in China and India, while revenue decreased in Australia and Japan. For the six months, our organic revenue decrease in the region was one half of 1%.

In LatAm, Q2 organic growth was 15.9%, with increases in nearly all of our largest national markets, including Brazil, driven by increases in spend by existing clients and by new client wins. We had notably strong performance from McCann, R/GA and HUGE. For the six month, organic growth was 13.9%.

In our other markets group, organic growth continued to be strong in Q2 at 7.3%, driven by Canada and the Middle East. Growth was also 7.3% for the six months. On slide six, we chart the longer view of our organic revenue change on a trailing 12month basis. Most recent data point is 5.6%. Moving on to Slide 7, our operating expenses.

In the second quarter, total operating expenses increased 2% from a year ago, compared with our reported revenue growth of 2.2%. The FX impact to operating expenses was a negative 1.8%, which was the same impact we saw in our top line.

Underneath our margin improvement in Q2, the ratio of salaries and related expenses to revenue was 64.1% this year, compared with 64.2% a year ago. The comparison is driven by leverage on our expenses for incentives and other SRS, partially offset by increase in base payroll and severance as a percentage of revenue.

Our total head count at quarter-end was approximately 50,100, an increase of 3.5% year on year. This reflects both organic hiring and acquisitions in support of growth in areas such as digital, creative, media and PR. Turning to ops and general expenses on the lower half of the slide.

O&G expense was 24.2% of Q2 revenue, compared with 24.3% a year ago, an improvement at 10 basis points. There were a couple of moving pieces worth noting in the comparison. Compared to last year, we had a very strong leverage this year on our other O&G category.

Recall that a year ago we had a higher reserve expense for certain contingencies, which we took in other O&G. Offsetting that, last year we also had a one-time lease buyout credit in our occupancy line. As a result, we de-lever on occupancy this year.

The net result was an operating margin expansion of 20 basis points in the quarter and 40 basis points for the first six months. Slide eight depicts our operating margin history on a trailing 12-months basis. The most recent data point is 11.6%, which is an improvement of 70 basis points from a year ago.

Slide nine is provided for clarity on our year on year over earnings per share comparison. This is the adjustment to diluted earnings per share of $0.38 we reported in the quarter to $0.33 per share for comparability to last year.

Starting on the upper half of this slide, our reported pre-tax results includes a below the line loss of $3.7 million, mostly non-cash, related to the sale small non-strategic agencies. Our tax provision included a benefit of $2.7 million from our adoption earlier this year of the new accounting guidance on share-based compensation.

We are presenting this adjustment as long as we are comparing 2016 to 2015 but it falls away next year. The more significant adjustment in the quarter is from the conclusion and settlement of a tax examination of previous tax years. That was $23 million as you can see and benefited our reported EPS by $0.06.

Total adjustment in Q2 is $0.05 per share due to rounding. On the lower half, we show similar items covering the first six months and also include one of the reversal of tax valuation allowances as a consequence of the disposition of certain businesses.

For the six months, we are adjusting from $0.40 as reported to $0.33, again, as adjusted for comparability to 2015. Moving on to slide 10, the current portion of our balance sheet. We ended the second quarter with $675 million in cash and short term marketable securities.

The comparison to December 31 reflects that our cash level is seasonal and tends to peak at year-end. Slide 11 is our second quarter cash flow. Cash provided by operations was $94 million compared with $260 million a year ago.

The comparison reflects the use of $128 million of working capital this year compared to $42 million generated from working capital a year ago. As we have pointed out previously, working capital can be volatile by quarter. Both this year and last year are within our historical range for Q2.

Investing activities used $48 million, mainly from acquisition and capital expenditures. Financing activities used $67 million, chiefly for share repurchase, our common stock dividend and payments related to previous acquisitions somewhat offset by an increase in our short term borrowings.

Our net decrease in cash and marketable securities for the quarter was $5 million. On slide 12, we show our debt de-leveraging from a peak of $2.33 billion in 2007 to $1.82 billion at the most recent quarter-end.

In summary, on slide 13, we're exiting the first half having achieved 5.1% organic growth and 40 basis points of margin expansion, which represents very solid progress to our objectives for the full year. We are seeing growth in areas where we have focused our investment in both people and acquisitions.

Our operators are focused on the appropriate cost disciplines and margin expansion, and our balance sheet is an important area that we can continue to deploy for value going forward. With that, let me turn it back to Michael..

Michael Isor Roth - Chairman & Chief Executive Officer

Thank you, Frank. Well, our Q2 results contributed to a strong first half that positions us to achieve our financial objectives in 2016. Across the group, our strategic, creative and digital capabilities are highly competitive.

This was evident at the recent Cannes festival, which as many of you know is the industry's most prestigious creative awards show. Standards are so high that fewer than 3% of entries even make it to the short list of contenders, yet we won over 200 trophies.

Our agencies were responsible for two of the three most awarded campaigns in Cannes, and we won one of only five coveted Titanium Lions. By our count, IPG was the most awarded holding company in terms of honors won per dollar of global revenue.

Our long-standing commitment to integrated services through our open-architecture model continues to be a strong differentiator for us, because it puts the needs of our clients at the center of the solutions that we craft and deliver from across IPG assets.

We're also proud that IPG and our agencies remain a destination of choice for so much of the industry's top talent, and that we've been a long-term leader in the industry in terms of diversity and inclusion. During both the quarter and the first six months, we further demonstrated disciplined cost management.

We will stay focused on conversion so as to ensure that we can deliver on our margin-improvement target for the year.

We also continue to show that the work we have done over a number of years to bolster the company's financial fundamentals, including a substantially strengthened balance sheet and credit ratings are significant drivers of value creation.

For some time now, our results have shown that investing in talent and focusing on a culture of accountability and performance are key drivers of success. We use strategic acquisitions to supplement the very high level of expertise and service delivery for which our agencies and our holding company have become known.

Increasingly, we also invest internal programs that promote innovation such as the very successful accelerators we operate with R/GA with the trial and partnerships with startups that take place through Mediabrands emerging Media Lab. Of course we also remain committed to substantial return of capital to our shareholders as a way to build value.

Moving on to the tone of the business. We just completed our regular financial revues with all of our operating leadership and the environment remains sound overall. While results in the quarter reflect slower growth in June, there does not appear to be a market change in client sentiment.

Instead, a couple of the large wins we posted in 2015 saw some revenue being deferred into the second half, though with full year scopes of work that remain in line with our expectations. Given that the work is already well underway we have a high degree of confidence in this revenue.

Certainly there's a high degree of volatility due to Brexit and the geopolitical tensions we are seeing play out in places such as Europe and the Middle East. Brazil is also experiencing some turmoil due to both the political situation and public health concerns.

Globally we're keeping a close eye on our event and other project businesses which are often the first to see cancellations. While it seems that the situation in the U.K. will lead to slower decision making and may affect certain client sectors, to date our teams on the ground report limited impact from the referendum.

As you saw, our performance in continental Europe was essentially flat with some markets seeing modest growth. The situation in that part of the world continues to be challenging, which could weigh on consumer sentiment and business activity.

As previously indicated, we built our plan for 2016 with very limited growth expectations for Europe, and in this sense we further benefit from our limited exposure to the region. Turning to the new business pipeline there's a fair bit of overall activity. Media continues to be the most active sector followed by marketing services.

These are both areas in which we've had good success in recent years. Our major global advertising-based networks are also seeing opportunities and we're seeing quite a number of integrated RFPs coming into the holding company for which we field cross-agency teams with our open architecture approach.

Other than the few situations where a client has decided to limit participation to incumbents we are active in most of the major pitches that are out there. Our performance in new business has been strong the past few years, which is very gratifying.

You've all heard me say that I also want our agencies and our people just as focused on providing great service to existing clients and growing with them organically, which we continue to see.

At the agency level, highlights in the quarter included very strong performance from R/GA and HUGE which continue to be among the industry's most innovative agencies, providing the full range of digital marketing services including consulting with clients on digital business transformation, the connected space as well as storytelling across a range of new mediums and platforms.

McCann once again posted strong performance across all disciplines, notably in its Momentum unit which won a major global sponsorship brief from SAP and at MRM which remains one of the leading global digital networks in the industry. The Worldgroup is also growing its relationships with recently-won clients, notably Reckitt Benckiser.

McCann saw further strong results in a range of awards competitions including Cannes, where McCann Health was named network of the year and McCann New York had a stellar performance. MullenLowe showed strength in the quarter. Notably, domestically as its Royal Caribbean campaign earned attention and acclaim and the agency won Jet Blues' Barclay card.

MullenLowe also had a very active on a number of integrated open architecture teams, both domestic and international, and we hope to be able to announce some wins connected with those efforts in the near term. At Mediabrands, results remain strong.

The digital and accountable offerings within Mediabrands continue to be best in class and to power much of that unit's success. The performance of UM and its leadership has also been outstanding in recent years. On that front, we're pleased to confirm today that we've retained the BMW media AOR in the U.S.

and Canada, another important win for UM and Mediabrands. Cannes was also a highlight for the group with a high degree of recognition for our work and the launch of the D100, a new brand assessment metric that has gotten a lot of attention in the marketplace.

Of course, on the media front, during the quarter, we saw the publication of the K2 report commissioned by the ANA. This relates to an issue that we at IPG have consistently handled in a highly proactive and transparent manner. As such, our conversations with clients relating to the report and the practices it alleges have been constructive.

We continue to encourage dialogue on these matters and we stand behind our record of transparency in our contracts as well as our dealing with clients and media vendors. IPG's performance in this regard has been consistently validated by a range of third party experts employed by our clients.

We're also proud of our long-standing commitment not to take inventory media positions. These practices allow us to bring a highly-informed and wholly objective perspective to our engagements, so that we can consistently represent the best interests of our clients. Another operating unit that posted strong performance in the quarter was CMG.

We benefit from exceptionally deep and experienced leadership teams at all of our units within this group.

Furthermore, as capturing consumers' attention becomes more difficult and valuable in a world of fragmented media, disciplines such as public relations, sports marketing, experiential campaigns and brand design will continue to increase in prominence.

Notable wins in the quarter at Weber Shandwick included being named as the lead global public relations agency for General Motors', Chevrolet brand, as well as their recent notable win at GSK. FCB also showed further progress during the second quarter. The global Clorox win was an important step for the network.

FCB's healthcare and shopper marketing capabilities remain among the industry's best, and for the second consecutive year, the agency posted its strongest-ever performance in terms of awards won at Cannes.

The benefits of investing in talent, embedding digital expertise throughout our portfolio, as well as raising our game strategically and creativity continues to be evident in the strength of our offerings across the portfolio. We're pleased with the high caliber of our people and capabilities.

This is what has fueled our strong organic revenue performance during the first half of 2016. Looking forward, despite increased macro uncertainty and the revenue timing that impacted our second quarter, we continue to believe that we will deliver on the high end of our full-year target of organic revenue of 3% to 4%.

In terms of costs, we will stay vigilant as the year progresses, and we remain closely focused on achieving the appropriate levels of conversion. Profit performance during the first half of this year showed meaningful improvement, and we are on track to expand full-year operating margin by 50 basis points or better, consistent with our stated goal.

Combined with our company's financial strength and commitment to capital return, which has been and will continue to be a source of significant value creation, this will allow us to further enhance shareholder value. As always, we thank you for your support and we look forward to keeping you posted as the year unfolds.

With that, I'll open it up to questions..

Operator

Thank you. We will now begin the question-and-answer session. And our first question comes from the line of Alexia Quadrani of JPMorgan. Your line is now open..

Alexia S. Quadrani - JPMorgan Securities LLC

Thank you very much. On the new business front, you guys have highlighted its strength, and we clearly have seen its strength as well in the press in recent months, actually, recent years, I think, as you put it. But there's obviously so much more that you guys see internally that don't make the headlines here.

Is there any way, given that, that you can give us a bit more color in terms of what sort of tailwind from the new business we might see in the back half of this year, and then I have a follow-up, please..

Michael Isor Roth - Chairman & Chief Executive Officer

Well, yes, you're right. It somehow seems that our client wins don't get announced while some of our competitors' do. The answer to your first part of your question is we are – we continue to be net new business positive, which is an indication of the strength of our offerings.

I did indicate a number of our recent wins in my prepared remarks, notably of the recent retention of the BMW work at Mediabrands, which is a very good retention for us, obviously, and the wins at McCann and Weber with respect to Reckitt Benckiser. We do expect to announce a nice win coming up in the next couple of weeks.

We hope that'll happen, which will be a global engagement, we hope, using the integrated open-architecture approach. We don't like to give out tailwinds, because – well, let me just comment here. It's so hard, in this business – when we lose clients, it's very easy for us to know the impact of when that revenue is going to be coming off.

So when we talk about tailwinds and headwinds, the headwinds are easy. We don't like them, but we can specifically know when that comes off because the contracts provide for that and we know our staffing requirements and so on.

Our new business wins coming into 2016, a number of them came at the end of the year, and frankly, we win the business and then we have contract negotiations and scope of work is developed as we go through, and that's one of the contributing factors in the fact that, as we said, we had good tailwinds coming into the first half of the year, and some of that work is slipping over into the second half of the year.

So yes, we have some tailwinds now in the second half of the year, and the timing of those tailwinds and when they're recognized is a function of when the work is shown. There are a whole bunch of issues that go into that. So the answer is we have some tailwinds in the second half.

All of that gets factored into the overall forecast that when we say our target is 3% to 4% on the high end of 4%, we take into consideration a year of performance. As I said before....

Alexia S. Quadrani - JPMorgan Securities LLC

Okay..

Michael Isor Roth - Chairman & Chief Executive Officer

Our clients don't know when our quarterly requirements are for financial reporting which is why we stick to our notion that given the macro environment, we're comfortable with what we set out as a stated goal which includes the revenue performance and our conversion and the fact that our conversion will be stronger in the second half is consistent with the way our business has rolled out in prior years..

Alexia S. Quadrani - JPMorgan Securities LLC

Okay. And just one follow up, if I may.

Michael, I know you touched upon this a few times in your opening comments but with one of your peers citing cancellations in event businesses hurting their performance, I just want to be clear that you guys are not seeing that kind of wide-spread cancellations at all outside of sort of the normal business where you may see it in your one event like in Hong Kong or something like that adjust in terms of timing.

For you, it's more normal course of business, not any sort of trend in terms of cancellations for whatever reason..

Michael Isor Roth - Chairman & Chief Executive Officer

Yeah. Believe me, that's the first place we look and Frank and I actually met with the leaders of those businesses to make sure that they're comfortable with the pipeline and the events that were canceled we reflected, particularly in Asia Pac, that had a big impact on us. It was in Hong Kong.

We saw some other, these are one-time events and they affect us but the pipeline on the event side of the business is very solid and we haven't seen wholesale cancellations. Now that said, we're still unclear what this Brexit is going to do.

We challenge, we ask, and obviously everyone's nervous about it but yet when we sit down and look at our plans for the rest of the year, our business operators, with some risk obviously, are comfortable with our plans and consistent with what I said our objectives are..

Alexia S. Quadrani - JPMorgan Securities LLC

Thank you very much..

Michael Isor Roth - Chairman & Chief Executive Officer

Thank you, Alexia..

Operator

Thank you and our next question comes from the line of John Janedis from Jefferies. Your line is now open..

John Janedis - Jefferies LLC

Hi. Good morning..

Michael Isor Roth - Chairman & Chief Executive Officer

Good morning..

John Janedis - Jefferies LLC

Michael, you talked about your philosophy acting as an agent and not taking inventory so post the ANA report, I was wondering if you think this provides an incremental revenue opportunity for IPG or does the industry move away from the arbitrage model?.

Michael Isor Roth - Chairman & Chief Executive Officer

Well, what they do is their business, our competitors. There's no question in that the ANA report focused on equity positions, inventory positions, particularly on the programmatic side of the business and you correctly point out that we do not do that and therefore we view that as more consistent with an advisory model that is diagnostic.

And yeah, I think as we go through, there's no question when we're pitching new business, obviously we distinguish our positions versus our competitors in those pitches. Some frankly, some clients don't care and that's, obviously, our competitors who have very strong performance in those markets reflect that.

But I think overall the more there is in terms of scrutiny of these type of positions, I think it will have an impact on the business, and that's been our strategy.

And I've said this before, if in the end clients really don't care and it doesn't turn out to be a competitive advantage to us then we'll continue to look at whether we should be doing it.

But right now we view it as a differentiator in the market place and if you look at our net wins and losses on the media side of the business, although I can't point to it as being a specific reason, I think the transparency and the reputation we have on treating our clients fairly on an advisory basis is reflected in those wins..

John Janedis - Jefferies LLC

was the uptick in base and medivitch (35:21) related to staffing the new business wins and that we'll see the improvement later this year as revenue kicks in? And maybe also, is the pullback in the incentive comp any read-through to your outlook for the rest of the year?.

Frank Mergenthaler - Chief Financial Officer & Executive Vice President

There's no doubt, John, that the onboarding of these new clients has put pressure on BBT (35:39). And there is a bit of a mismatch between expenses incurred and revenue. So we think over the back half of the year that will self-correct. On the incentive side, for the six months we're at 3.8% of revenue, it's the exact same number as last year.

And our incentives have been tracking between 3.5% and 4% for the last few years. So I think it's, we're not looking at the quarter, we're looking at for the year. Every quarter we forecast what the year's going look like. So I think we're right in line as where we were last year..

John Janedis - Jefferies LLC

All right. Great. Thank you..

Frank Mergenthaler - Chief Financial Officer & Executive Vice President

You're welcome..

Michael Isor Roth - Chairman & Chief Executive Officer

Thank you, John..

Operator

Thank you. Our next question comes from the line of Ben Swinburne from Morgan Stanley. Your line is now open..

Benjamin Daniel Swinburne - Morgan Stanley & Co. LLC

Thank you. Good morning, guys. I want to just come back to the U.K., and knowing, I don't think that any of us know how Brexit may or may not impact spending there. But it's been a very good story for IPG for a number of years. So let me just talk about, if you look at the last, 2014 and 2015 were big years for you organically in the U.K.

How much of that was agency-driven or market share gains versus sort of market expansion, market strength, just so we can think about IPGs assets in that market and your ability to maybe outperform even if the market slows, which I think we're all sort of trying to figure out if that's going to happen?.

Michael Isor Roth - Chairman & Chief Executive Officer

Yeah, it's a fair question. Yeah, we've been on a good streak particularly on the event side of the business over there as well as our networks. Frankly what you're seeing in the U.K.

this quarter is we are cycling through some losses we had both on the media side of the business as well as the creative side of the business and we're seeing impact of that. Absent that we think our offerings in the U.K.

are very strong, notably R/GA, McCann, all of our networks, MullenLowe, and so we believe that we will continue to be strong in terms of our performance in the U.K., absent something weird happening as a result of Brexit..

Benjamin Daniel Swinburne - Morgan Stanley & Co. LLC

Got it. And then just as a follow-up, you mentioned, I think, organically, mid-single-digit growth in some of the sort of key emerging markets in Asia, China and India as you went through your agency reviews. What does the outlook look like there? There's obviously a lot of press, particularly around China and the economy..

Michael Isor Roth - Chairman & Chief Executive Officer

Yeah..

Benjamin Daniel Swinburne - Morgan Stanley & Co. LLC

I know your business skews multinational, but maybe just give us a sense for how those markets look for the outlook..

Michael Isor Roth - Chairman & Chief Executive Officer

Yeah. China was up mid-single digits. India was a little stronger than that, particularly at MullenLowe in India, and we continue to sense that type of environment. Obviously, China – we're not as big in China, so variations on client wins and losses and quant specific clients spend in those markets affect those numbers more dramatically.

But the overall tone, although it's – everyone's concerned about it, we see that type of growth in our plan..

Benjamin Daniel Swinburne - Morgan Stanley & Co. LLC

Thank you..

Operator

Thank you, and our next question comes from the line of Dan Salmon from BMO. Your line is now open..

Daniel Salmon - BMO Capital Markets (United States)

Good morning, everyone. Maybe, Michael, a couple questions on a few specific agencies.

You mentioned MRM continues to be a really strong performer as I think we've seen some news reports about some executive-level changes there and I was just hoping you could add some color to that and whether a different trajectory for the agency is trying to be struck.

And then secondly, once again R/GA and HUGE continue to be real leaders for you and I'm just curious if you could shed some light on how you're able to leverage that for broader new business activity through the sort of flatter open architecture more these days..

Michael Isor Roth - Chairman & Chief Executive Officer

That's a mouthful. Okay. Well, look, obviously MRM is a very strong component of the Worldgroup and IPG, and we're always looking to add talent and strengthen our offerings. We see it as a big opportunity at MRM at the Worldgroup in terms of cross-disciplines, as well as potentially using that in the open architecture environment.

So yes, we're beefing up our expertise in that particular segment and we believe that those opportunities will come as we strengthen their offerings. R/GA and HUGE are very interesting examples of competency. They started out as pure-play digital agencies, and obviously with the growth of digital, they've expanded dramatically.

RG/A is a great textbook story of growing globally with success in the markets that they've opened in. You know, R/GA, you can put up a shingle and all of a sudden you have strong businesses.

Their reputation is second to none in turns of their space and R/GA has done a great job at expanding their offerings focusing on the connected environment and they're doing design, they're doing business transformation.

So they've expanded their offering well beyond the typical digital play if you will and that's why we're seeing the great growth out of R/GA. Similarly, HUGE has expanded. Remember, when we acquired HUGE, we had 80 people in Brooklyn, New York.

Now we have some 1,100, 1,200 people on a worldwide basis and they've expanded our offerings as well in terms of different offerings and their go-to-market strategy in terms of business transformation. And frankly, expanding upon just the pure play digital offering.

And if you plug those two agencies in our open-architecture model, frankly, there's hardly many companies that can compete with the strength of our global networks plugging in our digital plays to supplement their own expertise. And that's practically the whole concept of open architecture.

And it's a challenge for us obviously because those individuals are focused on growing their wonderful businesses but again, they also see opportunities partnering with some of our agencies. In fact, some of the wins that we've seen, we've seen partnering of those digital, whether it be HUGE or R/GA with, whether it be McCann, FCB or MullenLowe.

Although MullenLowe has Profero which is another digital agency that is performing extremely well on a global basis. So, it's not by accident that we see our digital agencies growing double digit.

And of course, the embedded digital expertise we have at Weber Shandwick and experiential marketing and all of our networks themselves have very strong digital offerings. So that's why we don't break out digital, frankly, because digital is really throughout our offering.

So the concept of our open architecture is to provide the best talent we have within the expertise and bring the best to our clients. And frankly it's working quite well and hopefully you'll see another win that reflects that in the next couple of weeks..

Daniel Salmon - BMO Capital Markets (United States)

Great. Thanks, Michael..

Michael Isor Roth - Chairman & Chief Executive Officer

Thank you..

Operator

Thank you. Our next question comes from the line of Peter Stabler from Wells Fargo Securities. Your line is now open..

Peter C. Stabler - Wells Fargo Securities LLC

Good morning. Thanks for taking the questions. One for Michael and a couple of housekeeping questions for Frank. Michael, going back to the pass-throughs, can you characterize a little bit more what the reductions were? It sounds like this was almost exclusively related to CMG.

Wondering if there was any IN (43:20) impact in there and was this entirely event-driven or were there just some kind of some production reductions from existing clients as well, and was this a surprise to you? It sounded like this kind of came in June, or is this kind of mapped more directly to what you were expecting for the quarter? And then, quickly, for Frank, wondering if you can give us a little bit more color on working cap.

Understand that this quarter was within range, but was there anything there worth calling out? And then just wanted to quickly check with you on the impending changes to the overtime rules and whether that's fully contemplated at this point by all your agencies and whether that's kind of a de Minimis impact going forward, or any color you could offer on that.

Thanks so much, guys..

Michael Isor Roth - Chairman & Chief Executive Officer

Okay. Well, first of all, on the overtime, we've been doing work on it and we're obviously looking at ways to mitigate it, but to the extent it does affect us, it's not a significant number, and obviously we're working towards reducing it. And we will, in fact, implement whatever we need to do to minimize the effect of it. On the pass-throughs, yes.

The answer is, basically all of our pass-throughs have to do with our events. It has nothing to do with media ownership, which obviously is one of the confusing parts of pass-throughs from our competitors and us.

And throughout the years, what we've been trying to do is change the contracts on these event engagements, because whether we act as an agent or not affects the accounting.

What would happen is we will go out and outsource a lot of the people that are used in that engagement, and it's treated as a straight pass-through, but the accounting has it in our revenue and in our expenses, so we back out the pass-through. So it's not something that's a surprise to us.

In fact – and those pass-through numbers are actually coming down, because when we enter into contracts, we know that it's confusing from an accounting point of view, so we try to structure the contracts to reflect it properly so that we don't find this.

So it you look at it on a global basis, we have 30 basis points of pass-throughs, which is why if you looked at our overall organic, we would increase that organic by 30 basis points..

Frank Mergenthaler - Chief Financial Officer & Executive Vice President

Peter, we started this about three years ago, four years ago, to move away from being a principle and become an agent in the events business. So every quarter for the past three years, you've seen our pass-throughs coming down.

On your working capital question, you know how volatile it is around quarter-end with respect – it's primarily – it's cash flows around media. So nothing stood out.

We had a couple clients where we had some inefficiencies in our payment stream, so it tripped over into the third quarter, but for us it was normal course and there was nothing of surprise..

Peter C. Stabler - Wells Fargo Securities LLC

Thank you..

Frank Mergenthaler - Chief Financial Officer & Executive Vice President

You're welcome..

Michael Isor Roth - Chairman & Chief Executive Officer

You're welcome..

Operator

Thank you, and our next question comes from the line of Brian Wieser from Pivotal Research. Your line is now.

Brian W. Wieser - Pivotal Research Group LLC

Thanks for taking the question. I'm curious to hear your thoughts. You know, there's been some speculation that perhaps this year might actually turn out to be a bigger year for media reviews than last year in some ways.

I realize it seems kind of late in the year for this to happen, but as everyone's digesting the K2 report and the recommendations, I'm just curious to hear how you think the rest of the year plays out on the new business front industry wide, perhaps....

Michael Isor Roth - Chairman & Chief Executive Officer

Yeah, Brian. You know, everyone started the year thinking it was. If you remember I didn't think so, and the reason for it is I, we didn't know of any big media reviews at our existing clients. So that's basically why I answered the question the way I did. I still don't see as big, you know, there's two big reviews out there.

Obviously AT&T and of course McDonalds on the creative side. But yeah, I suspect, as always, we'll see when it comes probably around September, we'll see some media reviews. But certainly it's, it will be pretty hard to compete with what we had last year, Brian..

Brian W. Wieser - Pivotal Research Group LLC

Yeah..

Michael Isor Roth - Chairman & Chief Executive Officer

And you know what's happening, some of our clients are just asking to look and as far as the ANA report. Of course we have dialogs with our clients, going over contracts, making sure our language is as tight as it has been. We had all these provisions in our contracts before, whether it be the ability to audit transparency.

So clients, they'll ask questions like that, but I don't see any big upheaval in terms of reviews as a result of the ANA. I know there's one particular company out there, not a client of ours, that has brought in their outside auditors to look at this kind of stuff. I'm knocking on wood. We haven't seen any of that..

Brian W. Wieser - Pivotal Research Group LLC

Okay. Thank you very much..

Michael Isor Roth - Chairman & Chief Executive Officer

Thank you, Brian..

Frank Mergenthaler - Chief Financial Officer & Executive Vice President

Thank you, Brian..

Jerome J. Leshne - Senior Vice President-Investor Relations

Operator next question please..

Operator

Our next question comes from the line of Tim Nollen from Macquarie. Your line is now open..

Michael Isor Roth - Chairman & Chief Executive Officer

Tim?.

Tim Nollen - Macquarie Capital (USA), Inc.

Your U.S. growth has been really just quite solid and stable for the past, really, every quarter for the last three years or so. I'm wondering if you might be able to speculate if there is any slowdown in the UK or Europe, if advertisers might simply shift those dollars to a region like the U.S.

where you're strong and where the economy is pretty good and where the ad spending has been consistent. Secondly, one of your competitors that reported this morning mentioned receivables were going up because some clients were pushing out payment terms. And it doesn't look like you're reporting that in your Q2 numbers.

Another peer that reported earlier also looks like they didn't show that in their numbers. So I'm just kind of wondering where this is coming from. It goes back to this issue of a year or more ago where there's talk about advertisers trying to push out payment terms to their agencies. So I was just curious what your perspective is on that..

Michael Isor Roth - Chairman & Chief Executive Officer

The reason you don't see us talking about it because we don't see it..

Tim Nollen - Macquarie Capital (USA), Inc.

Yeah..

Frank Mergenthaler - Chief Financial Officer & Executive Vice President

We're in the camp of that one versus the other one..

Michael Isor Roth - Chairman & Chief Executive Officer

Yeah. Interesting question on the U.S. Look, 62% of our business in the quarter came from the United States and there's no question that's a strength of IPG. We have very competitive offerings across all of our networks plus let's not forget our independent agencies in the U.S. We have Deutsch, we have Hill Holliday.

These are very strong, The Martin Agency. We have very strong independent agencies in the U.S. and frankly, if there are UK or European companies looking to break into the U.S. market, we have more than enough competitive offerings to pick up their business and obviously, the digital components in the U.S. is exceptionally strong.

So we can really field a great team to get that business. The other side of it is, the U.S. side of the business is very competitive, particularly on the CPG side. But we did see some of our clients shift some business to us in the U.S.

And as they do acquisitions in the U.S., they want to beef up the offering so there is some of that in our growth in the U.S. And I view that as an opportunity. I think the fact that we have 62% of our business in the U.S. is a strong positive for us.

I know this goes through waves if you will in terms of if you are better off in other countries, but we've been consistently very strong in the U.S. and frankly, we like that position..

Tim Nollen - Macquarie Capital (USA), Inc.

Yeah. Great. Thanks..

Michael Isor Roth - Chairman & Chief Executive Officer

Thank you, Tim..

Operator

Thank you. Our next question will be coming from James Dix of Wedbush Securities. You may proceed..

James G. Dix - Wedbush Securities, Inc.

Thanks. Good morning, guys. I guess two questions. First, kind of following up on Alexia's question about new business lift. I think you said coming into the year you expected around a point and a half or 150 basis points of lift for the first half of this year.

Any assessment of how that actually turned out and how that phased in 1Q versus 2Q, especially given what you said about June? Then with BMW under your belt, are there any major pieces of business which you are defending that you would flag? And then I guess secondly, I don't normally ask a lot about awards but with Cannes occurring this quarter, I guess this would be the time to do it.

I mean, do you have any expectations every year as to how you want to do at Cannes and, or at awards more generally and if so, did you perform against those expectations and do you see these awards correlating to revenue growth or profitability over time? Thanks..

Michael Isor Roth - Chairman & Chief Executive Officer

How much time do we have left in this call?.

James G. Dix - Wedbush Securities, Inc.

Seven minutes till the open..

Michael Isor Roth - Chairman & Chief Executive Officer

Okay. First, let me talk about the accounts in review. The most significant item, it's not in review, but it – well, it is in review, it will be, is the Army. There's a mandatory review every five years.

We've been extended through September of 2017 on that one, but there will be a review of the Army coming, and obviously we've done this before and hopefully we will be able to retain. Fiat, a client of MullenLowe, is in the midst of a review. We hope to hear from that in the next couple of months, and TD Bank is in review.

And those are the significant items of review from existing clients. And, our existing wins, we – I think it goes to the offering and the comment that we've always said, that we want to treat our existing clients as if we're pitching them all the time. So the retention of BMW is significant.

Obviously it's a good client for Mediabrands, but it's also an indication of verification of the work that we've been doing, and the fact that as the market changes, we're able to field it with talented people, tools and data analytics that are necessary, and we're very competitive in the media space.

And what was the other question?.

James G. Dix - Wedbush Securities, Inc.

Just on the business, how the lift from new business wins actually ended up phasing in, in the first half of the year. I think you talked about 150 basis points, yeah..

Michael Isor Roth - Chairman & Chief Executive Officer

A good portion of the tailwind is phased in within first quarter and second quarter. Some of it spilled over to the second half of the year, which is what I talked about.

Obviously with new wins and so on, we'll have some additional business issues, wins hopefully and tailwinds in the second half, but it's too soon to give – we're not going to give out a number on that yet, because frankly some of our wins haven't been announced yet.

But the answer is yes, we have tailwinds, not as big as in the first half of the year, and it certainly tails off in the second half of the year. Although the timing of these things – and again, I have to reiterate, the timing of these tailwinds and when they impact, we have – we really don't have much control over that.

It happens to be in the hands of our clients, and so we're very conservative when it comes to whether we answer the question of when is the timing of our tailwinds, and for good reason..

Frank Mergenthaler - Chief Financial Officer & Executive Vice President

They're all baked into the revenue forecast right here..

James G. Dix - Wedbush Securities, Inc.

Okay.

And any sense as to how they came in in the first half? Was it roughly the 150 bps that you were expecting or was it a little bit less based on some of the push to the second half?.

Michael Isor Roth - Chairman & Chief Executive Officer

If we have to give you a number, it was a little bit less, because that's – obviously we had some of it....

James G. Dix - Wedbush Securities, Inc.

Okay..

Michael Isor Roth - Chairman & Chief Executive Officer

...come in the second half of the year..

James G. Dix - Wedbush Securities, Inc.

Okay.

And then any comment on Cannes and awards generally in terms of their impact on your business?.

Michael Isor Roth - Chairman & Chief Executive Officer

Cannes, as I said before in my comments, on a revenue basis, we outperformed – we're not as big as some of our competitors. So if you just through a lot of money in Cannes, you can win more awards than anyone else. So we think a good way of looking at it is comparing awards per revenue and when you do that our agencies perform better.

That's the way we look at it. Of course we're going to look at it that way. McCann was very strong this year in Cannes and that's not by accident. McCann had a very strong emphasis on creativity.

Rob Reilly and his team working with Harrison, the rest of, part of the McCann World Group, had a very strong effort in Cannes and the results are reflective of that. McCann New York in particular, it was great to see the awards they were winning and of course McCann Health won the Healthcare Agency of the Year. So it is an important factor.

Every year we look at the question of risk/reward in terms of spending the kind of money we do in Cannes. No one asked for the person who performed the poorest in Cannes when we do reviews.

So I believe we're going to continue to see a strong effort in terms of awards and to reflect the creative power of – creativity and effectiveness is an critical component of what we do which is why FCB, MullenLowe, all of our agencies participate in it.

But we pick and choose which the work we want to put in and we're very proud of all the agencies and the awards that we won..

James G. Dix - Wedbush Securities, Inc.

Thanks very much..

Jerome J. Leshne - Senior Vice President-Investor Relations

You're welcome..

Operator

Thank you. Our next question will be coming from the line Tom Eagan of Telsey. You may proceed..

Thomas William Eagan - Telsey Advisory Group LLC

Great. Thank you very much. Another agency-holding company this quarter indicated that the ad budget migration from TV to digital, it was slowing, still occurring, but the pace was slowing as a result of client concerns about digital ad fraud and viewability. Curious in what you're seeing or hearing from clients. Thanks..

Michael Isor Roth - Chairman & Chief Executive Officer

Yeah. I think that was the big talk in Cannes. A lot of it was coming from the media owners, the TV owners and a lot had to do with the up fronts. Remember, last year's scatter, a lot of companies were caught flat in the scatter and had to pay higher pricing. So we saw an uptick in TV in the up fronts.

And a lot of people read into that that therefore the money going into digital is slowing and it's going back to TV. In the U.S., in terms of the spend, we see 2016 sort of equal between digital and TV and frankly, in 2017, we believe digital will pass TV. So the growth of digital is slowing a bit, because, look, it keeps getting bigger and bigger.

But TV isn't going away. So our expertise is to help our clients decide where to put it. And some clients are happy with digital and they spend more in digital; other clients are concerned about the ad fraud and visibility, and are they getting the right ROIs in terms of bots and all of the ad blockers and so on, and they're more comfortable with TV.

It's a question of what gives the clients the best ROI, and frankly that's what we get paid to do in terms of help our clients understand it. So, and we continue to see that as the opportunity for our business..

Thomas William Eagan - Telsey Advisory Group LLC

Great. Thank you..

Michael Isor Roth - Chairman & Chief Executive Officer

Well, thank you very much for the participation and I look forward to talking to you again in our third quarter results. Bye now..

Operator

This concludes today's conference. You may disconnect at this time..

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