Joe Taylor - Brinker International, Inc. Wyman T. Roberts - Brinker International, Inc..
Brian M. Vaccaro - Raymond James & Associates, Inc. Jeff D. Farmer - Wells Fargo Securities LLC Sara Harkavy Senatore - Sanford C. Bernstein & Co. LLC Robert Mashall Derrington - Telsey Advisory Group LLC Howard W.
Penney - Hedgeye Risk Management LLC (Research) John William Ivankoe - JPMorgan Securities LLC Stephen Anderson - Maxim Group LLC Peter Saleh - BTIG LLC Jeffrey Bernstein - Barclays Capital, Inc. Nicole M. Miller Regan - Piper Jaffray & Co. Will Slabaugh - Stephens, Inc. John Glass - Morgan Stanley & Co. LLC Gregory R.
Francfort - Bank of America Merrill Lynch Andrew Strelzik - BMO Capital Markets (United States) Carla Casella - JPMorgan Securities LLC.
Good morning, ladies and gentlemen, and welcome to the Brinker International Fourth Quarter 2017 Earnings Call. At this time, all participants have been placed on a listen-only mode, and we will open the floor for your questions and comments after the presentation. It is now my pleasure to turn the floor over to your host, Joe Taylor.
Sir, the floor is yours..
Thank you, Kate, and good morning, everyone. This is Joe Taylor, Interim Chief Financial Officer and Vice President of Investor Relations. Welcome to the earnings call for Brinker International's fourth quarter of fiscal year 2017. Results for the quarter were released earlier this morning and are available on our website at brinker.com.
Wyman Roberts, Chief Executive Officer and President, joins me this morning here in Dallas. As is our practice, Wyman and I will first make prepared comments related to our operating performance and strategic initiatives underway at the company. In addition, we will provide guidance for modeling fiscal year 2018 performance.
We will then open the call for your questions. Before beginning our comments, please let me remind, everyone, of our Safe Harbor regarding forward-looking statements. During our call, management may discuss certain items which are not based entirely on historical facts.
Any such items should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such statements are subject to risks and uncertainties which could cause actual results to differ from those anticipated.
Such risks and uncertainties include factors more completely described in this morning's press release and the company's filings with the SEC. And, of course, on the call, we may refer to certain non-GAAP financial measures that management uses in its review of the business and believes will provide insight into the company's ongoing operations.
And with that said, I will turn the call over to Wyman..
food, service, atmosphere, and the efficiency of our model. We're pushing every aspect of our business to learn what has the greatest traffic impacts and to move forward with urgency and accuracy. As we move forward with our strategies for F2018, we believe both Chili's and Maggiano's will deliver flat to positive comp sales for the year.
I want to thank our operators at both brands for working through new menus and new systems while we evolve our top-line strategies. Everyone is excited about this back to our roots strategy and the opportunity to reignite Chili's love with our guests.
There's not a stronger leadership team, or group of operators in the industry and I believe in our ability to deliver our F2018 strategies. And now, I'll hand the call over to Joe to walk you through fourth quarter financials and our F2018 guidance.
Joe?.
Thanks, Wyman. I'm picking up from Wyman's comments. First, providing a brief overview of the fourth quarter of fiscal 2017 earnings report, more fully reported in this morning's press release and available on brinker.com, and then detailing various points of guidance for your modeling of our current fiscal year 2018 performance.
Our fourth quarter adjusted earnings, excluding special items, was $1.09 per share, which is a $0.04 improvement over the fourth quarter last year when adjusting that quarter for the $0.19 impact of the 53rd week.
Our bottom-line performance benefited from effective supply-chain management, as well as well-controlled restaurant labor in light of the continued challenging operational environment. Slightly lower depreciation costs and the benefit from our third quarter restructuring, enhanced flow-through and helped mitigate top-line deleverage.
Revenues for the fourth quarter totaled $811 million, an 8.1% decrease from the prior-year's fourth quarter, primarily due to the extra week's inclusion in last year. Factoring out the extra week, revenues would have been down approximately 1.5%.
At Maggiano's, the successful rollout of our new menu and brunch offering improved comp sales to a positive 0.5% and a good step up in performance from both the third quarter and the prior year. As outlined in this morning's press release, the domestic Chili's system recorded a 1.7% decrease in comp sales for the quarter.
The full domestic performance of the brand is the most applicable to the industry's benchmarks and was approximately 50 basis points behind the broadest casual dining comparison for the quarter.
Chili's corporate-owned restaurants recorded a comp sales decrease of 2.2% for the quarter with some notable weakness in the Houston, South Texas, and the South Florida markets. Clearly, corporate restaurant comp sales performance has been weighed down by negative traffic, with a level of offset for mix and pricing increases.
As Wyman indicated earlier, we are focusing our efforts squarely on improving Chili's traffic as we move further into the current fiscal year. During the most recent quarter, our guest responded to effective menu merchandising of our popular smokehouse combos and our new Chicken Crisper platform, resulting in a mix increase of 1.4%.
As we indicated, would be the case during our last call, pricing a 2.9% increase for the quarter remains above our longer-term target level, primarily driven by larger price increases earlier in the year.
We will lap the impact of these increases as we move into the second half of the fiscal year, allowing for lower levels of price impact at that time. We will also lean back into more value-oriented pricing in other platforms to help maintain Chili's good value perception.
Restaurant operating margin was 17% for the quarter and while that is 130 basis points below fiscal year 2016, approximately 80 basis points of this differential is due to the positive margin impact of the 53rd week in last year's fourth quarter. The remaining year-over-year change is primarily due to sales deleverage.
In addition, we experienced increases in marketing and restaurant level insurance costs, partially offset by the benefit of menu price on our cost of sales margin.
In response to the lower sales environment, our operators again did an effective job at managing their restaurant labor costs, maintaining a flat margin when factoring out a small impact from the 53rd week last year.
For fiscal year 2017, we recorded adjusted earnings per share of $3.20, exceeding the high-end of the guidance range we established in January. Our cash flow for the year remains strong with EBITDA of $435 million and free cash flow of $210 million.
This enables us to make long-term investments into our brands and return meaningful capital to our shareholders. Combined with our successful debt offering last fall, we executed $371 million of share repurchases and $71 million of dividends in fiscal year 2017, including $20 million of share repurchase in Q4.
With a commitment to maintaining our attractive capital return strategy, this morning's press release included announcement of our board's approval of a quarterly dividend of $0.38 per share, this represents a 12% increase in the quarterly dividend.
In addition, the board approved an incremental share repurchase authorization of $250 million, bringing our available authorization to approximately $365 million. Let me now shift to provide some line item guidance for our current fiscal year 2018. Our guidance incorporates our existing view of the casual dining industry.
Our beliefs in the ability to turn the traffic dynamics at Chili's and our strong cash flow generation support for our capital allocation strategy. For fiscal year 2018, we are currently forecasting comp sales growth to flat to positive 1% and revenue growth of 0.5% to 1.5%.
We expect restaurant operating margin to be down 25 to 40 basis points as we invest specifically into our core food equities. Underlying our guidance for restaurant operating margin is a market view for cost of sales that includes a slight inflationary environment in the low single-digit range across our general basket of commodities.
We also expect labor wage rates to increase in the 3% to 4% range for the year. Depreciation expense is forecasted to decrease $2 million to $3 million, while G&A expense is forecasted to increase $5 million to $6 million, primarily due to incentive compensation re-accrual.
Rising interest rates and the full-year impact of last year's debt offering is expected to increase interest expense $8 million to $9 million for the year. The effective tax rate for fiscal year 2018, excluding the impact of special items is forecasted between 27% and 29%.
Our cash flow estimates include adjusted EBITDA between $420 million and $430 million that will support forecasted capital expenditures between $105 million and $115 million. Free cash flow was estimated between $205 million and $215 million, leading to our forecasted annual weighted shares outstanding of between 47 million and 49 million shares.
Finally, our adjusted earnings per share guidance for fiscal year 2018 is a range of $3.25 to $3.35. This guidance for fiscal year 2018 can be found in this morning's press release along with our standing guidance policy. With the annual guidance now reviewed, let me provide just a little color as it relates to the pacing of our performance.
If you likely picked up from Wyman's comments, we are moving towards the implementation of most aspects of this year's plan, field alignments, menu introduction marketing with various kick off points late first quarter and early second.
At the same time, we are currently lapping through the first quarter of last year that saw a higher weighted launch of that year's marketing campaign and introduction of our new burgers at the beginning of the quarter.
This lap mismatch combined with the continued issues of the sector will likely lead to first quarter earnings performance below last year's reported numbers. As indicative from our annual guidance numbers, we are then planning for improved operating performance once we move into the remainder of the fiscal year.
Kate, I'm now happy to open the call for questions..
Our first question today is coming from Brian Vaccaro. Please announce your affiliation, then pose your question..
Raymond James. Thank you. Just a couple on the comp outlook and the components of that. Can you talk at a high-level, it sounds like you said you're going to lap pricing, you're going to let some pricing roll off.
But can you remind us, was it the 2.9% that you took in the beginning of the year? And then in the back half, we should expect something sort of in that sub 2% range on our pricing front?.
Yes, Brian, I think that's a timing sequencing that we're expecting. We carry the higher pricing really into the first part of the next calendar year, early 2018. At that point, we'll lap and start to see lower pricing levels working their way into the comps.
Clearly, the impact, the positive impact to comps that we are expecting as we move through the fiscal year is driven off the traffic side of the equation..
Okay.
And on the food cost outlook, I appreciate the commodity inflation outlook there, but in terms of the investments that you're making in quality and portion sizes, can you provide some perspective on how you expect that to impact in terms of magnitude in the COGS ratio in fiscal 2018?.
Again, I mean from a ratio standpoint, we think the opportunity is going to be kind of a mix of increased actual dollar investment back into those core equities and that's a meaningful investment that we're making across those offerings.
At the same time, we will benefit from the pricing aspects of the year as we kind of move through the rest of the fiscal year. So it's a bit of an offset between those and how that ratio actually works. So we expect a slight increase in the ratio, as we move through the end of the fiscal year..
Okay, that's helpful. And then just one more, if I could.
Joe, can you share, what was the adjusted debt to EBITDA ratio at the end of fiscal 2017? And has there been any change in the comfort range on that ratio?.
Now, we're still in the same comfort range. We're ending the year at 3.7%, so it's up a tick from the prior, end of the previous quarter, but definitely still in our comfort range that we have talked about, which is that 3.5% to 3.75% range..
All right. I'll pass it along. Thank you..
Thanks, Brian..
Thank you. Our next question today is coming from Jeff Farmer. Please announce your affiliation, then pose your question..
Thanks. Wells Fargo.
You did touch on it, but how has the streamlined menu test benefited back-of-house labor? And what have been the time savings in getting menu orders to the table or to the customer?.
Hey, Jeff, Wyman. What we're seeing is what we would consider meaningful improvement, and especially what we're focused on are, obviously, the longer ticket times where the complexity of the current menu is made, for some opportunities, kind of, in the rush as we get into some more complicated menu items that we've now eliminated.
So we're seeing improvements that really help us address that issue and the feedback we heard from our guests is that, that is one of the biggest opportunities that we have. So the whole operations team is focused on really getting food out as quickly as possible.
Additionally, with the handhelds that I talked about, that's on a front end, giving that order into the kitchen as quickly as possible is also a big opportunity for us. And we're seeing that window shorten as we go to the handhelds which eliminates the need to take the order and then go find a POS terminal to input from.
So we're pushing on several fronts to get the food out faster, which also then correlates to it staying hot..
Okay. And then just following-up on labor.
Again, you hit some of the stuff, but I think on the call you said well-controlled restaurant labor, so what exactly does that mean? Are there additional opportunities? And are you actually pulling labor hours out of the model?.
I wouldn't characterize it as pulling labor hours out of the model necessarily, Jeff. I think again, our managers do a great job of reacting to the operational environment. In that environment, at any given time, might result in fewer labor hours being utilized within the restaurants.
Again, they effectively managed hourly labor relatively flat year-over-year when you make the 53, 52 week adjustments. And then there's, obviously, some benefit in the labor and the restaurant expense line from reduced bonus compensation also..
But Jeff, we're not pulling labor out of the model per se. What we're doing is running efficiently and the operators are really monitoring the model as well as they've ever had.
And then in some of these test restaurants with new menus, we're finding their ability to get the work done faster because there are just fewer things to prep, so they're more efficient. But we're not necessarily (24:37) pulling those hours out of the model..
All right. Thank you for the color..
Kate, we have somebody else? Kate?.
Hello. Yes. Our next question is coming from Sara Senatore. Please announce your affiliation, then pose your question..
Thanks. Bernstein. I have one question and then a follow-up, if I could. So, first, on the CapEx outlook for next year, I think a few years back, we had thought circa (25:40) maintenance CapEx is around $50 million.
It sounds like you may be starting another reimaging cycle, and I guess I'm trying to sort of calibrate that against what seemed like you just finished one in fiscal 2015.
So maybe just can you talk a little bit about CapEx expectations and whether or not, what Wyman said about the test in New England imply about kind of longer-term or medium-term run rate on CapEx? So that's my first question and then I do have a follow-up, please..
Great. Sara, the construct for the CapEx is very similar to what we've had the last several years. What we consider to be maintenance CapEx are non-discretionary CapEx is continues to be in that $50 million to $60 million range and that obviously, includes both restaurant fleets and IT investments as we kind of move forward.
We also then have, in that $20 million to $30 million range is our new restaurant development bucket and that continues forward in this year also. And then on top of that is that $20 million to $30 million of what we consider to be initiative CapEx spend.
In this year, the predominant portion of that bucket is the reimage project that is going on in the New England restaurants and Wyman referred to that 35 to 40 restaurants that we're targeting for reimaging up there.
So that is a continuation of the work we have been doing at determining the next look and feel, and improving the atmosphere for the brand. And obviously, we will look very closely at the results that come out of those restaurants and talk to you down the road about further investments as we move forward in the reimaging..
Yes, Sara, the only thing I'd add to that is, while the reimage program ended, I think we finished it in 2014, but it started three years before that. So those first restaurants that were on the front end of that reimage program are pushing six, seven years now with the current look.
And so a seven-year cycle to be thinking about reimaging and staying relevant isn't – we don't think out of the question for a casual dining brand to stay relevant. So again, there's not a huge commitment right now, but we want to stay up-to-date and we'll continue to look at that aspect of the business..
Okay. That makes sense. Thank you. And then, just a follow-up, was on the sort of comp and the cadence there, this year and what you're expecting. I think one of the trends that we've seen is strong performance out of the fast-food hamburger category.
And I was wondering if you think you might – the bar and grill category might be losing some traffic to trade down there as they all try to invest in higher quality.
And if so, can you stem that tide or what reverses that? Is it higher beef prices, which maybe undercut some of the discounting or is it just as you talk about, kind of investment in value? So just trying to understand where you think the traffic might have gone, and where you might get it back from? Thank you..
Yeah, Sara, I think, it's gone to multiple places, some in the quick-service area and I do think the bigger issue there is the unprecedented value propositions that were pulled together with lower – really kind of on the back of lower beef prices, hamburger prices, the last year or so.
That looks like it's kind of mitigating and we think that probably will run its course with more traditional commodity pricing. But we are going to be more aggressive on our value propositions in some of those areas. And we think that's how we will compete in that space.
And then, I think the other things we're doing with regard to the other aspects of the business, right? How do we get a more consistent, faster experience that may be a bigger opportunity with maybe some of the fast casual pressure that the industry is feeling.
So – but at the end of the day, we're really focused on what our guests are telling us they want out of Chili's and just delivering that better and more consistently, and that's focused on burgers, ribs and fajitas..
Great. Thank you very much..
Thanks, Sara..
Thank you. Our next question today is coming from Bob Derrington. Please announce your affiliation, then pose your question..
Yeah. Hi. Telsey Advisory Group.
Wyman, could you give us a little bit of color on, when a consumer comes in and sees the new menu that you plan to roll out in about a couple of months or so, what exactly is there – what you've seen, is it – is there a wow effect from them seeing bigger portion sizes, greater proteins, larger servings on the platter? Is there any turnoff from not seeing as many menu items as there used to be? What have you seen in tests so far?.
Bob, we've seen – and that's why the testing process is so important, right.
When you start to make dramatic changes to the menu and we're talking about reducing the number of menu items from 30%, 40%, you have to make sure that those cuts are not going to create problems with guests missing items that they really would prefer to have and so there's been an iterative process with this in-restaurant where we put menus in.
And for the most part, most of the items that we have taken away, they found new items or alternative items that they like a lot and with the recipe changes and the improvements in the food, they've been very impressed with those and happy.
A couple of times we've had to go back and say no, that item, we have to add an item back and so that iterative process of working with operators and guests to understand, hey, where's the line got to be to reduce the menu so you get the most out of your simplification efforts, but aren't alienating guests, is kind of the work that's been done over the last couple of months.
And we've gotten great feedback on the quality of the improvements. And we haven't really put a lot of the value proposition into those markets yet, which we know will take it over-the-top..
You know, a quick follow-up on that, if I may. In communicating that to consumers, we know that you had some change within your advertising agency and some of the news. How will you – I guess we're not Chillin' Since '75 anymore.
How will you represent that information to consumers, TV, radio and what exactly will we see?.
You'll see the marketing campaign across all the platforms, Bob, and you'll see it in a campaign from a new agency and a new marketing team here, Steve Provost put together, just a talented group and has partnered with a new agency and the creative is we think some of the most compelling that we've ever done.
We're very excited to introduce it in a month..
Terrific. Thank you..
Thank you. Our next question today is coming from Howard Penney. Please announce your affiliation, then pose your question..
Hi. Thank you. It's with Hedgeye Risk Management. Wyman, as we look across the industry, the concepts that are generating positive traffic in the industry and there are few and I'm specifically referring to casual dining.
It's nearly 100% coming from to-go/delivery, and I know I heard you talk about that, but I was just wondering if maybe you could provide some details around your success in the to-go/delivery area and is that correct? I mean, do you expect your traffic improvements to come from that segment, or do you actually expect the dine-in business traffic to grow? Thanks..
Hey, Howard, both. We've got to increase the traffic in the dining room and we will continue to increase the business in the to-go area. We've had growth this year in our to-go business in both brands. To-go is really an important part of our business. It's over 10% of the Chili's business. It's over 11% or 12% of the Maggiano's business.
We've got products that consumers appreciate in that to take-out and have delivered. So we will continue to push those.
We've got the infrastructure now with the curbside that we think is really going to make it even that much easier and more compelling for our guests to come to Chili's to get to-go and we're now just going to market that more aggressively now that we've got that offering available.
And we'll start to now put some innovation into that aspect of the business in both offering and packaging. So that business is – it has been growing, it grew this year. It will continue to be an area of focus, but we're also going to grow the dine-in traffic and we think the new menu is really kind of the catalyst for that..
Thank you..
Thanks, Howard..
Thank you. Our next question today is coming from John Ivankoe. Please announce your affiliation, then pose your question..
Hi. Thank you. From JPMorgan. A couple of questions, if I may. Firstly, I was hoping that you would elaborate on the comments that you expect first quarter of 2018 earnings to be down year-over-year? I mean, you've framed some magnitude for that because obviously, it could mean almost anything..
I, actually, going to leave it at, it is expected to be down year-over-year. I think the impact of the lap that we discussed is apparent when you're turning on your marketing and your other initiatives really at the end or in the early part of the second quarter, some of the drivers we're expecting will start really at that point, John.
But I'm not going to kind of give you the size of the breadbasket as it relates to it. It is expected to be below last year's results because if you go look back at the last four quarters, the first quarter of last year was a decent quarter for us based on the launch of that campaign..
Okay, all right, that's fine. I just wanted to see if we could get a little bit more of it. I understand.
Secondly, in your comp forecast for 2018, what are you assuming in terms of restaurant industry same-store traffic? What's kind of the baseline that you expect, obviously, to outperform?.
Yeah. We are expecting it to continue, obviously, to be negative and in that same low single-digit range is as how we start to build the thought process for the year. So that headwind continues as far as we're forecasting right now..
And obviously, I mean, you do expect a very material change in your traffic from fourth quarter 2017 and then 2018. I think we all look forward to seeing the new advertising campaign and certainly, the focus on what brought the brand the success that it's had over the last 40 years or so.
But are you using any call to action? I mean, like, what is it specifically that's going to make people see the advertising or you see the products, what have you, and come into the stores? I mean, are you going to do anything particularly powerful even on a temporary basis in terms of couponing or discounting or BOGOs or just anything just to get people in to see the differences?.
Hey, John, we're not looking to use or leverage limited time marketing efforts to introduce this menu. We think the menu – well, we know the menu has got some really powerful components and very compelling offerings in it.
And we will focus on those, the improvements we've made, the changes in the quality, the changes in the portions, some of the pricing that will come with it, those are all very compelling and they will be the things that the advertising focuses on, really, what this new menu is doing for the quality of the experience, especially the food at Chili's.
So that's going to be the focus of the message..
Okay. Thank you. And then one final modeling question. The increase in interest expense 2018 over 2017, I mean what is driving that? Are you expecting to put additional debt on the balance sheet? Or fix some of your floating, just a little bit more clarity on that line..
John, the two primary drivers there are; one, we still have some year-over-year incremental interest costs related to the debt offering we did last year. So if you remember, that was not done at the beginning of the year so the first quarter, basically has – is seeing the year-over-year increase from that.
And the rising interest rates, I don't know if the markets have noticed, but we have seen some increases in short-term borrowing rates. And so we have a yield curve assumption built into that number thereto..
Great, but no additional debt as, I guess, the conclusion as well?.
Not included in this forecast, no..
Thank you..
Thank you. Our next question today is coming from Stephen Anderson. Please announce your affiliation, then pose your question..
Yes. From Maxim Group. We saw this morning the announcement of, one of your big competitors announcing, accelerate closures of their restaurant fleet.
And I just want to ask you, looking at your own portfolio of restaurants, have you gone through the number of restaurants that are generating free cash flow as you see the need for any closures? I noticed you didn't have any update on guidance on restaurants development in the U.S. but I just wanted to have you look at that..
Hey, Stephen, yes, we don't – well, first off, we are constantly evaluating the quality of the fleet and our fleets in great shape.
We're actually more focused on some relocations where having 40-year-old restaurant market areas shift and move and we've moved a couple of restaurants for those reasons, but in terms of significant number of closures due to underperformance or cash flow problems, we don't have that. We don't have that issue..
All right. Thank you..
Stephen, for the year, we would expect to open between 5 and 10 restaurants domestically out of the international growth, we'll continue in that 30 to 35 range as they continue to open, both in existing markets and penetrates some good new markets too so..
Pretty consistent with the last few years..
Yes..
Thank you. Our next question today is coming from Peter Saleh. Please announce your affiliation, then pose your question..
Thank you. From BTIG. Joe, I think you had mentioned that you guys plan to lean into value a little bit more.
Could you elaborate a little bit on that in terms of the timing and what you exactly meant by that, and will that be featured more in the new advertising campaign?.
Not going to elaborate as to a timing perspective, but it is definitely part of our strategic initiatives for the year. Again, we approach value from a long-term value perception perspective. We want value on an everyday basis and we will include that as we think about those core equities and platforms as we move into the fiscal year..
Yes, the only other thing I'd add is value isn't just price. I think oftentimes when we talk value, people just go ahead to (42:24) straight price. An example I gave you about our ribs, we know quality portion are huge components of the value equation, and we're working on those as well as price.
So we're looking at the overall value proposition and addressing the biggest opportunities we have on every individual item..
All right. Thank you for that.
And then on the loyalty transition to Plenti, any sort of update on the impact on the overall comp this quarter?.
Obviously, we're in the Plenti network. We are still in the lap period of that transition from last year. We haven't put a specific number on it, obviously, in our commentary, but it – from a traffic perspective, it wasn't a drag as we look at the traffic dynamics.
Again, I think as we indicated previously, we'll get through that lap of the transition as we get closer to the end of this calendar year, kind of starting in that late November, December time and moving into the next – the second half of the fiscal year..
Great. And then just the last question for me.
On your share count guidance for next year, I think you're expecting 47 million to 49 million, which seems a little conservative given the level of free cash flow that you will have after the dividend? Any sort of thoughts on, is that just being conservatism, or is there something more to it?.
I mean, we think that is the applicable range. I would remind you that we tend to tick up in the first part of the year based on incentive compensation programs that have their in-year issuance in that first quarter, and then you start to move down as you move throughout the rest of the fiscal year.
I would say that the, one of the year-over-year comparisons is, remember, we did the larger buyback related to the debt offering last year, earlier in the year.
If you think about the sequencings of the free cash flows this year, they're a little bit more back ended to the fiscal year, so that has an impact too on the in-year weighted average share count as you make that calculation..
All right. Thank you very much..
Thank you. Our next question today is coming from Jeffrey Bernstein. Please announce your affiliation, then pose your question..
Thank you. From Barclays. Two questions. One, maybe Wyman, as you think about the casual dining segment and the challenges that the broader segment is facing. We've heard plenty about the industry headwinds, but it does seem like the challenges are more concentrated in the bar and grill.
So I'm just wondering or I guess wondering whether you agree with that, but what do you think is driving that? I mean, are you a believer in the oversaturation? Or is it just the – maybe the perception of a lesser quality offering or kind of me-too offering? I'm just wondering, to what you attribute when we think about some of the other players and other sub-segments of casual dining that seems to be doing better than the traditional bar and grill, and maybe what specific initiative you think is going to break that cycle, whether it's your new menu or advertising or value?.
Yeah, Jeff, I think it's interesting, this cycle, if you will, bar and grill is definitely under more pressure as a group and so it had us really going back and understanding what is it that differentiates us? Who are our guests? And then what is it that may have them not coming as often and how do we address those needs? And so, I think at the end of the day, the bar and grill category, and more specifically, Chili's, just has some opportunities there whether it was coming from competitors in casual dining, or in other competitive channels that we needed to address.
Some of it around differentiation, some of it around value. Again, not just price, but quality and so we're working on all those fronts and that really – it starts with the food.
I mean, I think at the end of the day, you really have to get the menu and the food offering right, and that's what's going to really be the catalyst for the Chili's turnaround is the menu and the food offering. But then there are other components, right.
So the convenience factors and then the consistency factors are also very important and all of those things are being worked on..
Jeff, one thing I would add to that too, that when you think about kind of the winners in the categories that you identified, from my perspective, it's not necessarily just driven by the category or subsector that have to be in.
Is that if you look at, a lot of the folks that are putting up decent numbers, they have very clear identity of what they stand for. So either it's the cuisine or the protein or the day-part, but there's very good clarity from a consumer perspective as to who they are and why you would go there.
And I think that's what we're really focusing back on to the work we have done and the ability to understand what the consumer really gives credit to Chili's in particular for those ribs, burgers and fajitas, and really making sure that the identity of Chili's is better understood and better focused on..
Got it. And then just looking back to last year, I mean, from an advertising perspective, and then many of us were pleasantly surprised, you had said your spend was going to be up 17%, I believe, for the year just ended and yet, really the comps were disappointing.
So I'm just wondering what about the ad spend maybe did not work or what overwhelmed, what might have been otherwise a successfully ad campaign? I'm just wondering, how do you measure the return on that or maybe if I add on to that looking at fiscal 2018, should we assume spend at the similar, what was I guess more elevated level from fiscal 2017?.
Yes, Jeff, I mean, I think at the end of the day you got to separate in your marketing efforts. There's the amount and then there's the messaging and then there's the creative that carried that message, right? So what's the offer and then how do you communicate it.
And I think we do believe in the power of marketing for Chili's and we think we have a clear understanding of how to leverage it as best – as good as anybody. But I think the messaging and the creative were opportunities for us and that's what we're really focused on.
This year, we will introduce the new menu with the campaign, and we are very excited about as I've said a couple of times. And we will have similar weight levels to last year, but the marketing budget has become much more efficient. Steve has done a great job working hard to take a real detailed look at what we consider non-working dollars.
Dollars that are spent in the marketing budget that don't go to a media spend, and we're finding dollars there that we can now reinvest back into food and the value propositions on the food, while we keep our spending at the same levels, be a little more back-loaded this year versus front-loaded last year in terms of the fiscal year, but we see ourselves still being an aggressive marketer..
Great. Thank you..
Thanks, Jeff..
Thank you. Our next question today is coming from Nicole Miller. Please announce your affiliation, then pose your question..
Piper Jaffray. Thank you. Two quick questions. You said a couple of times during the prepared commentary about making these strategic decisions swiftly, yet accurately and it seems like that could be challenging.
So could you talk through what metric specifically you're measuring? And what are the checks and balances?.
Hey, Nicole, well, the first is making sure we had good data. So we've spent a lot of time doing the research at a level that we haven't done in a long time.
And we're – it's not like we don't use research in our day-to-day, but we went very deep and very strategic on the research to understand the segment and who our guests are and what it is we need to do. So it's based on some of the most in-depth research that's ever been done for Chili's.
Not only on the brand, but on the industry and then its testing. That doesn't always guarantee, test will roll nationally as they rolled in test market, but it's given us a lot of insight. We've iterated in those test markets with the menus and with some of the operational elements.
And so we're fairly confident that when we roll nationally, we've got pretty good insight into the impact we can expect..
And then the second question. I'm very curious about the Maggiano's performance and it's very respectable, of course.
Can you parse out and tell us if you see a difference between the higher-end social guest, and what they're doing, and then a business customer and what they're doing?.
In terms of the banquet business, I assume you're referring to the banquet business when we break it out social versus business. We haven't seen any major shifts in our mix or how that business has been playing out this year.
We are excited about some innovation that we're bringing into the banquet business to address both those segments, some new offerings and menu ideas that we've got for the business. Customers as well as some things we're bringing to our social side of that business.
So there's been some great work on new offerings that Maggiano's will be rolling out very shortly to try and expand the breadth of occasions that both social and business can enjoy at Maggiano's..
And Nicole, I would add to that on the – when you think about the introduction of the brunch offerings, both the specific brunch on the weekend and some brunch items that live on the menu on an every-day basis, that's an example of taking an opportunity for a brand that was more historically less frequency, more special event kind of equation and start to broaden the reach and the opportunity for how the guest would use that brand, possibly increase the frequency in the brand.
So again, it's a shift, maybe a subtle shift, but it's one that has the opportunity to bring guests more frequently back into the restaurant..
Thank you..
Thank you. Our next question today is coming from Will Slabaugh. Please announce your affiliation, then pose your question..
With Stephens. Thank you. I had a question on the simplified menu as well. Wondering about the comment you made about average check increasing with that.
I was curious if you'd talk about, just kind of broadly, how much, and then, the reasoning behind that if you're taking some of the things out that are lower priced, is that a good thing that the average ticket is increasing with that? And I guess just any more color you're willing to give there?.
Hey, Will, Wyman. Yeah. In the test markets, as I just mentioned, we've rolled out the deletions and we've done the focus on the categories, but we haven't put in all the value proposition. And so, what you're seeing in test is movements to more fajitas, combos, ribs. Those are higher check average items for us and so we've seen some of that.
What we'll see with the rollout is some of that will be offset with some stronger value propositions that will come with the introduction of the menu..
Makes sense. And one quick follow-up if I could, on the comment on the ribs and some higher-quality foods that you're launching next year.
How do we think about cost of sales as we factor that into our models? Just considering those planned investments of both quality and quantity?.
Again, I think from a dollar perspective, it is definitely a meaningful investment back into those core equity items. Now some of those items from a margin percentage basis aren't necessarily all that different from what you see right now. So, again, so it's investment back again.
We expect that the margin – the incremental costs and the margin for cost of sales will increase slightly for the year because of that..
Okay. Thank you..
Thank you. Our next question today is coming from John Glass. Please announce your affiliation, then pose your question..
Thanks very much. It's Morgan Stanley.
On the new menu, when you talk about reducing by 30% to 40% the items, what percentage of the mix do those represent? Just to give people better clarity on how many, what the dollars are that are being reduced?.
Yeah. It's a great question, John. It's single-digits probably high-single digits. It can vary by restaurant, but overall, we're probably in that range..
Yes..
Okay. And going back to the question on the intention on the mix, there are a lot of brands that have promoted value, sacrificed mix, but have gotten traffic from it.
So when you put everything together and I know you haven't, yet, put some of the value in, is your idea to keep mix constant and positive? Or would you expect mix over the term of the year to actually turn negative and you get a commensurate uptick in traffic?.
Yes, we're not....
Go ahead, Joe..
We would expect it to stay in the positive range for the year. There will be some puts and takes as you kind of go through that. Again, you get some positive move as you – from some of the core equities that we just discussed. But it's going to be in the slight positive category..
Okay. And then Joe, maybe just a final one for you. On the margin guidance, I'm just trying to put the pieces together. You're talking about food inflation, labor inflation.
Some investment in food even though may not hurt margins, it doesn't sound like it's going to help it, and very modest comp increases, are you seeing – what is your expectations specifically about labor? You're going to cut some labor? You're managing labor better? So is the labor line expected to be closer to flat, or is there some offset in the other restaurant expense line that you didn't talk about? How do you achieve the more modest amount of margin decline in 2018 versus 2017, given those headwinds are probably getting worse, not better?.
Good question, John.
We would expect those wage rates to be, and again, in that mid-3s%, that 3% to 4% kind of range and where you have opportunities then if you think about the different components that make up restaurant operating margin, I think you might have heard a comment from Wyman about how we have approached our marketing dollars and basically, the reallocation of non-working marketing dollars gave us an opportunity to reallocate within the restaurant margin, some of those dollars over to support on the food side of the equation.
You, obviously, have some operational incentive compensation bonus increases going on that impacting the labor, but you also have leverage coming back in.
So if you think about the top-line growth aspects, and that's the key to the forecast as we move into the rest of the fiscal year is that top-line growth has great leverage ability as you kind of move down through that line to offset some of those cost increases.
So it's a bit of a reallocation of some dollars and it's leveraging that top-line growth that we're forecasting..
Okay. Thank you..
Thank you. Our next question today is coming from Gregory Francfort. Please announce your affiliation, then pose your question..
Hi. It's Bank of America. Wyman, I think it's interesting that the three of the biggest players in casual dining are all working on product quality reinvestment.
Can you talk about if the consumer definition of value might be changing? And then just as a follow-up to that, can you help us understand the size of the magnitude impact on traffic that the changes to some of the lower end, less profitable products, specifically the 2 for $20 had on traffic in the current traffic trends?.
Greg, I can answer the first one. You have to restate the second one. With regard to the value proposition, I think it is clear. You can see it in the competitive environment, a lot of folks are getting the same message from consumers that quality does matter.
I think what's important is that some people interpret that that, well, price may not as much and we're very sensitive to and seen as, you got to give them both. You've got to give them really good product at a compelling price point, and that's what we're focused on.
And because of our business model and because of the efficiencies of our operators and everything we have in the four walls of a Chili's business, we think we can do both very well, and very – better than the competition, frankly, and that's what we're committed to doing.
We just have been spending most of our time over the last quarter determining where those investments should be made specifically on what items, and then how do we really engage the guests in changing some perceptions that they may have about the quality of the product..
And maybe the second question was just, you guys took price on the 2 for $20, and it seemed like that was a conscious trade-off of lower profitability traffic for higher profitability traffic.
I was wondering if you could help us understand the magnitude that, that may be having within the down mid-single digit traffic, and how much of that is sort of conscious trade-off and how much of that is kind of industry pressure?.
Again, the pricing strategy was – this year, was more aggressive than we've seen in the past from us and more than you'll see in the future from us. It really was driven primarily by taking that 2 for $20 up to 2 for $22, because that was the logical place to go.
But we know consumers are sensitive to price, not all obviously, but there is a component and we are working to better understand, okay, how does the value proposition play itself out among those various aspects that have kind of been hitting on and the price piece is a part of that.
So we will continue to put very compelling price offerings out there as well as improved the quality of the product..
Got it. Thank you..
Thank you. Our next question today is coming from Andrew Strelzik. Please announce your affiliation, then pose your question..
Hi. BMO. Thank you very much. Two questions actually. The first one, CapEx spending for 2017 came in a little bit below, which you had expected, I believe.
Is that just a matter of timing or are there some investments that you were – some spending that you decided to forgo?.
Andrew, it's a little bit of both. Again, timing does play into the equation, particularly, obviously as you get near the end of the fiscal year. And again, you continue to evaluate the plans as you go.
I mean, obviously, CapEx plans are made with decent lead time and if we get some point in the fiscal year for anyone given item we may pullback in that regard. So it's kind of a mix of the two, but nothing that changed really the thought process or strategy around the initiatives or the approach to CapEx..
Okay, great. And my second question. I'm wondering about the sentiment of your workforce at Chili's in the restaurant. So comps have been softer, maybe some pressure on bonuses. It sounds like execution has become more difficult and we know the competition for labor is tough right now.
So what are you seeing from a turnover perspective and have you seen any degradation in terms of the sentiment within the stores of the workforce?.
We measure our team members twice a year, I ask each and every team member how they're feeling about working for us and Chili's had the highest team member satisfaction that they've had last year.
So the broader workforce is definitely in a good place with regard to Chili's and I think it has a lot to do with the leadership of that team and the culture that there is within the organization. Same for Maggiano's, by the way. So both are very strong culturally and aligned with their team members.
I think as the industry is feeling some pressure on turnover, we felt some of that as well, but we're kind of almost best-in-class with our management and our hourly turnover rates and again, a lot of that has to do with the culture and our focus on making sure people are making money, that they're having the opportunity to make good money whether they're on hourly or whether they're in management..
And Andrew, I would add to the comment by saying as we've been out in the restaurants, particularly those test restaurants where we've been looking at the simplified menu and some of the process improvements, the response we hear from team members is very supportive, very encouraging, some of the best things that they've seen.
We're now in the alignment with our team members through some GM conferences and other communications about what's coming and to say that the response is enthusiastic, would probably be an understatement. We are really appreciating what we're hearing from them.
It's about as to where we're going with the brand and to me, that's a great feedback and testament for the confidence we have in what we're doing..
Great. I appreciate the color. Thanks a lot..
Thank you. Our next question today is coming from Carla Casella. Please announce your affiliation, then pose your question..
Hi. Carla Casella, JPMorgan on the debt side.
Most of my questions have been answered, but on the minimum wage front, can you just give us a little perspective on the impact to 2017 versus 2018? Does it get worse, or do you start to annualize it in? Does it get better as we go forward?.
It's a relatively similar impact 2017 and 2018, Carla, obviously a lot of those minimum wage increases are at the – well, all of them are at the state level. We have a pretty good line of sight to them because there are already in law and have schedules associated with them.
You do start to lap some of the bigger increases as you move out in some of the years after this, but pretty much similar reaction impact..
So does 2017 – I'm not clear on the timing.
So does 2017 be able to full impact of the increases from 2017 or were they more in back half?.
Yeah. It varies from state to state, Carla. It – some....
Okay..
Different wage increases at different state levels roll on at different times. So it's kind of an ongoing year-over-year impact..
Okay. Great. Thank you..
Kate, I think....
We have no further questions. Thank you..
Well, great. Kate, thanks for your assistance, and thanks for everyone else for participating on the call this morning. Please join us for our first quarter earnings call for fiscal year 2018 that is scheduled for November 1 of this year. And with that, let me wish everyone a very good day, and thank you for participating..
Bye, everybody..
Thank you, ladies and gentlemen. This does conclude today's conference call. You may disconnect your phone lines at this time, and have a wonderful day. Thank you for your participation..