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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2021 - Q3
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Operator

Ladies and gentlemen, thank you for standing by, and welcome to Coursera's Third Quarter Fiscal Year 2021 Earnings Call. [Operator Instructions]. I'd like to turn the call over to Cam Carey, Head of Investor Relations. Mr. Carey, you may begin..

Cam Carey Head of Investor Relations

Hi, everyone, and thank you for joining our Q3 earnings conference call. With me today is Jeff Maggioncalda, Coursera's Chief Executive Officer; and Ken Hahn, our Chief Financial Officer. Following their prepared remarks, we will open the call for your questions.

Our press release, including financial tables, was issued after market close and is posted on our Investor Relations website where this call is being simultaneously webcast. Additionally, downloadable versions of our prepared remarks and supplemental slides have also been made available.

During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of non-GAAP measures to the most directly comparable GAAP measure can be found in today's press release and supplemental presentation, which are distributed and available to the public through our Investor Relations website located at investor.coursera.com.

Please note that all growth percentages refer to year-over-year change, unless otherwise specified. Additionally, I'd like to remind you that all statements made during this call that relate to future results and events are forward-looking statements based on current expectations.

Actual results and events could differ materially from those projected due to a number of risks and uncertainties, which are discussed in our press release, SEC filings and supplemental materials. These forward-looking statements are not guarantees of future performance or plans, and therefore, investors should not place undue reliance on them.

We assume no obligation to update our forward-looking statements. And with that, I'd like to turn it over to Jeff..

Jeffrey Maggioncalda Chief Executive Officer, President & Director

enhancing academic program innovation, offering flexible blended learning options to faculty and students, setting students up for success and completion of their degree programs, and expanding alignment of academic programs with modern workforce needs. Oklahoma is the first U.S.

state to launch a Coursera for Campus partnership with this wide-reaching scale, covering more than half of the state's public universities with the potential to impact tens of thousands of students, faculty and staff.

Next, while we are only in the beginning stages of our Degrees business, The pandemic has fundamentally changed how universities are thinking about online degrees. Students want the flexibility to learn online, and universities are responding by scaling online degree programs using partners like Coursera to meet that demand.

For example, in the month of September, our team was able to launch 8 degree programs from universities in the U.S., Russia and India, demonstrating the power of online platforms to deliver worldwide degree programs at scale.

And in August, we announced the new fee structure to support university partners looking to rapidly expand their online programs and reach more students around the world.

With this new tiered structure, the service fee will progressively reduce from 40% to 25% for universities that grow their collective programs to more than $50 million of annual tuition on Coursera.

This is driven by our freemium model, which brings in learners to Coursera and enables our efficient low-cost acquisition, a key competitive advantage enabled by our 3-sided platform.

And finally, we will continue to scale the Coursera platform and reinforce our flywheel effect, investing in growth of our registered learner base; increasing our network of educator partners and their content and credentials; and expanding our reach into more countries, investing in localized experiences to better serve more learners for more countries around the world.

And now I'd like to turn it over to Ken..

Kenneth Hahn Senior Vice President, Chief Financial Officer & Treasurer

one, paving the way for future growth initiatives; two, deepening our competitive moats; and three, securing leadership in our large and rapidly evolving markets for the benefit of all our constituents. Now turning to cash performance and the balance sheet.

Free cash flow was $7.1 million compared to a use of $4.2 million a year ago, and we ended Q3 in a strong cash position. As of September 30, we had over $800 million of unrestricted cash, cash equivalents and marketable securities, with no debt. Combined with the strong performance in the business, we are able to invest confidently in our future.

Next, let's discuss more detail for each of the business segments. Consumer revenue was $66.5 million, up 16% from the prior year, over a tough growth comp of 81% in Q3 of 2020. We are seeing sustained demand for our entry-level Professional Certificates aimed at the global reskilling opportunity.

In addition, adoption of our new Coursera Plus subscription continues to be strong. In the third quarter, we surpassed 25% of Consumer revenue generated from Coursera Plus subscriptions. Like other content subscription programs, Coursera Plus enables learners to consume a broader range of content without paying for each title.

This has increased both consumption and retention amongst these learners. Segment gross profit was $45.5 million or 68% of Consumer revenue as we benefited from a lower content cost rate during the quarter. In addition to its financial contribution, our Consumer business is an important strategic asset.

It attracts our educator partners, acting as a channel that allows them to reach a global audience of learners. It provides rich data visibility, enabling us to empower our institutional customers with the insights they value around skills and proficiency.

And importantly, it serves as a top-of-funnel source for our Enterprise and Degree segments, allowing us to attract learners at low cost. As Jeff said earlier, we added 5.5 million new registered learners during the quarter for a total base of 92 million as of September 30. Next is Enterprise.

Enterprise revenue was $31.8 million, up 75% from a year ago on the acquisition of new customers and expansion of our existing relationships.

All 3 of our Enterprise customer categories, business, government and campuses, saw strong growth, demonstrating the progress we've made in creating a differentiated skills-based learning experience across our institutional customers. The total number of Paid Enterprise Customers increased to 711, up 124% from a year ago.

And our net retention rate for Paid Enterprise Customers was 113%. Segment gross profit was $21.4 million or 67% of enterprise revenue, which was slightly lower on a percentage basis than the prior year primarily due to a larger share of revenue coming from our indirect customers utilizing our technology platform in Q3 of last year.

And finally, our Degrees segment. Degrees revenue was $11.6 million, up 59% from a year ago as prior cohorts continued to scale and students embraced our newly launched programs, including the eighth launch in September that Jeff mentioned.

According to the National Student Clearinghouse Research Center, postsecondary enrollment for combined undergraduate and graduate students for the fall semester declined by 2.3% this year, likely reflecting the strong labor market and increased demand for shorter-form credentials like our Professional Certificates.

Furthermore at primarily online institutions, undergraduate and graduate enrollments dropped by 5.4% and 13.6%, respectively. Despite these headwinds, we grew our total number of degrees students 40% from a year ago to 16,068 and continue to be excited about our pipeline of programs from new and existing university partners.

Degree segment gross margin was 100% of revenue as there's no content cost attributable to the Degrees segment. Now on to our financial outlook.

As a reminder, we have fairly good visibility into revenue on a quarterly basis in both our Enterprise and Degree segments, so any significant variance to expectations is most likely to occur within our Consumer segment. For the fourth quarter, we are expecting revenue to be in the range of $109 million to $113 million.

This represents a growth rate of 33% compared to last year at the midpoint of the range. For adjusted EBITDA, we are expecting a loss in the range of $16.5 million to $19.5 million, which translates to an adjusted EBITDA margin of negative 16.2% at the midpoint.

For full year 2021, we anticipate revenue to be in the range of $409 million to $413 million, representing approximately 40% growth compared to last year at the midpoint of the range. And for adjusted EBITDA, we're expecting a loss of $32.5 million to $35.5 million or an adjusted EBITDA margin of negative 8.3% at the midpoint.

Consistent with our prior discussion, we intend to strategically invest for the long-term sustainability of our business. As we did in 2020, we are investing heavily in growth in Q4 while performing better than our previous forecast for annual EBITDA. We manage our business on an annual cadence for expenses and adjusted EBITDA.

And as I said earlier, we intend to demonstrate scale and leverage over time as our business grows. Our outlook for full year 2021 reflects ongoing investments in personnel-related costs, sales and marketing, product development, and general and administrative costs associated with being a public company.

So to summarize, we are forecasting a substantial improvement in 2021 EBITDA margin over 2020 even as we absorb significant additional overhead costs as a newly public company. Before Jeff's closing comments, I want to leave you with 3 key reminders about our long-term financial framework.

First, we have a unique set of strategic assets that allow us to compete differently. Our freemium model, global scale and unified platform allow us to attract new registered learners at low acquisition costs. It is what allowed us to introduce our new fee structure for degree partners looking to do online programs at scale.

Second, we expect to have increasingly better forward visibility on our top line in the years ahead as our mix of revenue evolves. Third and finally, in addition to our rapid growth, we expect ongoing structural gross margin expansion over the long term, driven by revenue mix shift to our Enterprise and Degree segments.

In summary, we see an exciting opportunity ahead of us. As our results in 2021 have demonstrated, the impact of the pandemic was not temporary. It has accelerated the pace of automation and technology while highlighting the growing need for digital skills across every institution and individual.

And with our unique assets in global learning ecosystem, we believe Coursera is the platform designed to meet this challenge. I'll now turn the call back to Jeff..

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Thanks, Ken. Our mission is to provide universal access to world-class learning so that anyone anywhere has the power to transform their life through learning. Today, we launched our second Coursera Impact Report. Early in the pandemic, online learning shaped a global crisis response that changed the way we learn.

More than a year later, the ability to learn without limits is unlocking new possibilities. New trends show that the combined force of online learning and remote work is creating a powerful opportunity to provide not just learning but more equitable job opportunities worldwide.

As the 2021 impact report affirms, creating inclusive pathways to skilling, which prepare people for remote digital jobs, can pave the way for talent to rise from anywhere in the world. Together with our partners, we're excited to continue our efforts to fulfill this promise in our quest to build a more just world. And with that, let's get to Q&A.

Could you please introduce the first question?.

Operator

[Operator Instructions]. Your first question comes from Tom Singlehurst with Citigroup..

Thomas Singlehurst

Tom here from Citi, and congratulations on the results. Just a couple of questions maybe to open up. First one on Coursera Plus, you mentioned last quarter that you had sort of encouraging early adoption. And sort of lo and behold, it's 25% of Consumer revenue.

I mean I suppose it would be great to get some more detail on where that -- why that's suddenly gone so well, and also whether that drives structurally higher gross margins for the Consumer division. Any more detail or color on that would be very much appreciated. That was the first question.

And the second question was going to be on just all of us looking at education companies suggesting the impact of rapidly falling community college enrollments and the impact that's having on some of the other names in the space.

I'm just wondering whether you think the strength in Consumer is the other side of that coin? I think you referenced that I believe in the comments, but I mean just firming that up a bit.

Do you think community college enrollments are coming down because there is just broader adoption of courses like the ones you offer on the Consumer side of the business and in the completely new programs?.

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Yes, Tom. Thanks for the questions.

Do you hear me, okay?.

Thomas Singlehurst

Yes, loud and clear..

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Great. So on the first question, Tom, Coursera Plus, I think a lot of what this is, is a consumption play. I mean the idea -- I often compare it to Apple iTunes in the early days. Steve Jobs said, "You buy every song and it has to be exactly $0.99. Every single one was $0.99." And that was great.

It was a breakthrough from having to go to a record store, but you still have to pay every time you listen to a song. And so you kind of had to have a favorite song before you really made the commitment to consume it.

Similar, I think, for the sort of standard pricing model for Coursera, where you have to know what specialization you want before you actually buy it. I think what Coursera Plus does is it kind of Spotifys, if you will, not just the pricing model but the consumption model.

The ability to be interested in one subscription or one specialization and then go to adjacencies and supplement it with other courses or hands-on projects, I think it really just increases the consumption.

So I think that's what we're basically seeing is for a fairly small price increase, learners can get unlimited and more friction-free consumption. And what that does is to boost retention rates because it's not like you finish a piece of content and then you're done and then you have to buy another one.

This is sort of just a subscription that you can continue to explore. With respect to structural higher gross margins, I don't think so. I don't expect that, that would change it.

The only way that, that might happen is if because of this lower-friction ability to explore, learners ended up exploring content with lower content costs to the educator partner. And I don't necessarily see a reason why that would happen. So it might turn out that way, but we're not modeling anything like that.

In terms of community college enrollments, yes, I think to some degree, that is what we're seeing.

I mean my sense of it with respect to community colleges -- and we just launched some major initiatives, a big one with Google recently, where any community college in the country can get access to Google's entry-level Professional Certificates on Coursera at no cost.

And I think a lot of what that reflects is Google and our commitment to helping community colleges and also a need for community colleges to have a competitive offering when the alternative is going into the labor market. I think that the bigger factor, it just seems to me right now, is the strong labor market.

People who otherwise might say, "The jobs aren't good enough so I'm going to get a community college, an AA degree, maybe have that going to be a full bachelor's," are saying, "There's some good job opportunities. There's increasing pay. I'll go into labor market now, and maybe I'll get that other certificate later".

So I think the substitution effect of a strong labor market is higher with community college than with more advanced sort of elite 4-year degrees. I think the other part of it, too, is just that community colleges are realizing that they need to provide these kinds of micro credentials. And that's the effect that you were talking about.

Sort of the other side of the coin is if learners can get faster, more affordable, more flexible, more job-relevant credentials on some place like Coursera, Coursera is a substitute for community colleges.

And so we certainly intend to do both, work directly with Facebook and Google and others to put Professional Certificates on our platform so individuals can come directly to Coursera. But with Coursera for Campus -- and we mentioned Oklahoma.

I think that's a really wonderful model for any state higher education board regents, where they did a deal and they said, "We want to make sure that every college in Oklahoma can get access to Coursera for Campus for the same price." Because they want to make sure that the curriculum on campus, whether that's a 4-year or whether that's a community college, is competitive with these new emerging micro credentials.

And so they're essentially using Coursera to integrate micro credentials into their curriculum and make them more job relevant. So we're -- I think we're enjoying the benefits of this on multiple fronts, and it's one of the values of having a bit more of a diversified stream of revenue..

Thomas Singlehurst

That's very interesting, and thanks for that detail. I'll jump back in the queue..

Operator

Your next question comes from the line of Josh Baer with Morgan Stanley..

Joshua Baer

One follow-up or continuation on that theme, just wondering if the kind of shift or impact of enrollments that we've been hearing about, if it played a role in the Degrees business at all for you?.

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Josh, we think it has. We think it has. Our Degrees segment is still growing very nicely, as Ken talked about.

But when we look at the -- some of the ratios of how often does someone see -- who sees a certain message for a degree actually click on it and take a closer look at what we call the degree description page, and then when they see the degree on the description page, how often do they start an application.

When they start an application, how often do they submit. Generally speaking -- and I think it's partly because of a strong labor market, I also think it's partly because a lot of the people that came to Coursera during the pandemic, like the height of the pandemic, they weren't necessarily technical learners.

They're more sort of interested in some of the science of well-being course, learning, how to learn course, et cetera. That cohort is a little different than previous ones. But when we look at our data, our traffic and our registrations are looking not perturbed.

But when we look at when we see the interest levels of people on the site, it looks like it is skewing a bit more towards the entry-level Professional Certificates; and relatively speaking a little bit less towards college degrees. Although master's degrees are actually doing relatively well vis-a-vis bachelor's.

And also higher-tier degree programs, more selective degree programs seem to be -- according to the Clearinghouse data, seem to be less affected than lower-tier degree programs. And so I think we also enjoy the benefit of having more technical degrees on Coursera from top name partners with selected programs.

And so I think we're maybe not seeing as much of that, given our partners and the degrees that are on the platform..

Joshua Baer

Great context. One more, might be a quick one. Funny you mentioned iTunes.

So I was just wondering if changes to the apps store fees at Google and Apple, if that's having any impact on the Consumer business? I'm not sure if the Consumer revenue runs through the apps stores in that way?.

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Yes, some of it some of it does, Josh.

Ken, do you have any visibility on any relative effects of platform stores on us?.

Kenneth Hahn Senior Vice President, Chief Financial Officer & Treasurer

No, it has a little bit of effect on the cost for obvious reasons that are much broader than -- for Coursera. Nothing hugely material for us, And we haven't seen any kind of effect on the demand on the Consumer side. So pretty much a nonissue not a negative or a positive for us..

Operator

Your Next question comes from Stephen Sheldon with William Blair..

Stephen Sheldon

First, it seems like you're continuing to see some nice wins on the government side with the win in Costa Rica being a good example.

Can you talk some about the pipeline there and what you're seeing in terms of government focus and the ability to pay for kind of these broad upskilling initiatives?.

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Yes, sure. We are seeing uptake on the government side. I think that when we look at what happened in 2020, we launched in May -- I think it was May, maybe it was April -- the workforce recovery initiative where Coursera for Government was available to any government agency through the end of 2020. And we saw a lot of utilization.

Hundreds of agencies ended up signing up for that free version. And like with many institutions, with businesses doing remote work for the first time and campuses doing online learning for the first time, governments got to do workforce training virtually for the first time. And I think that they were pretty shocked.

I hear a number of them say, "Wow, like this has really advanced a lot since 5 years ago, 10 years ago. We can get access to a broader range of curriculum. It is online. It's flexible. It's more affordable.

It's more tailored to jobs, including entry-level jobs." And there is a growing awareness as well that many of these entry-level digital jobs can be done remotely. They're less place-based.

And so governments are thinking, what's the fastest, cheapest way to try to get somebody employed, to a large degree, teaching them digital skills online where they might be able to get an entry-level digital job even if that job not in their community is creating exciting new possibilities. And so we're seeing good uptake on the government side.

And as you can imagine, as with the U.S., there's just a lot of governments are putting a lot of money towards retraining, reskilling and sort of reemployment. So we're looking forward to a good year in 2022, and we're seeing good uptake following on 2020..

Stephen Sheldon

Got it. And then great to hear it seems like you're seeing some nice traction so far with Consumer subscriptions, but I would be curious to give more detail on the type of individual learners that are signing up for subscriptions.

Is it the consumers that were already highly engaged in paying on a per-course basis or a per-certificate basis? Or are you pulling in people to buy subscriptions that maybe weren't more that engaged before? Would just love some detail on that..

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Yes. I think it's sort of a combination of all of the above. Generally speaking, it certainly appeals most to those who are avid learners who were going to buy multiple courses anyway. Which by the way, is not a huge portion of our learner base. We don't think there's a lot of cannibalization. But they're the happiest. They're like, "Wow, this is great.

I get to learn a lot more stuff and I don't have to pay for it every time." But I think more importantly for your learner that might have otherwise bought one technical specialization, those techniques are changing and the tools that are being used are changing.

So there are adjacent courses specializations, projects that can be done And maybe they wouldn't have otherwise bought them, but they're like, "Hey, I can do this adjacent program." The other thing that we're seeing with reskillers, still early days, but a lot of folks know that they don't want to be in their current job, and they want some other job, but they don't necessarily know what job is available.

They don't know where the high-demand jobs are or what kind of skills they're going to need or how to get those skills. And so for those who are switching jobs and thinking about a digital career, it's valuable to have the ability to say, you don't have to pick a career to get started. Just come to Coursera.

We have 15 entry-level Professional Certificates now from some of the best names in the world. If you want to do project management, great, here's a project management certificate from Google. If you want to do marketing, here's the social media marketer certificate from Facebook. We're seeing good traction with Intuit.

They have a bookkeeper certificate. If you want to go into finance or bookkeeping, here's a certificate from Intuit. And you don't have to pay right away, which really changes the purchase decision.

Because it's kind of like if you're not sure and you may want to try it before you decide what career to go to, suddenly that subscription model is a pretty attractive way to sample lots of different programs and sort of career skills before deciding that, "Maybe this is a path that's right for me." So I think it works for many types of learners, including those entry-level professional certificate seeker..

Stephen Sheldon

Makes sense..

Operator

Next question comes from Ryan MacDonald with Needham & Company..

Ryan MacDonald

Congrats on the nice quarter. Jeff, you alluded to it in your last answer about there are individuals in the workforce that you know, that they want to switch their careers and are looking for ways to do that.

I'm curious given what we've seen in terms of the voluntary turnover rates in the coined Great Resignation over the past few months, I'm curious how that's impacting your conversations with Coursera for Business, and how that's maybe impacting L&D strategies with the enterprise organizations you're talking to?.

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Yes. Ryan, it's a great question, and it's still shaping up a bit. I mean what we're seeing, and you're seeing it, too, is there has been a long tradition of U.S. businesses offering tuition reimbursement benefits. It's sort of education as a benefit, and there's a tax policy in the U.S. that makes it a little bit more attractive. Pretty much a U.S.

kind of thing. We don't see that very big in other countries. But in U.S. Coursera for Business customers, we've seen that, and that's kind of with bachelor's degrees, for the most part.

And usually for frontline workers who don't have a college degree, it's a way of providing them a benefit and also retaining them because it's typically a 4-year program.

I think to a large degree, the conversation that's being had about micro credentials, job-relevant, job-specific skill training, the conversations we're hearing with individuals looking for something that's shorter, more affordable, more flexible, is also starting to trickle into L&D thinking as well.

I've definitely been aware of a few of our customers who are relooking at their tuition reimbursement benefit and thinking, "Hey, education as a benefit, that's something we want to do, maybe even do more of." But when we think about what should be the architecture of how we do that, what kinds of education, what kinds of credentials, we think, at Coursera, that it's not degrees or micro credentials.

With Coursera for Campus, we are helping universities build micro credentials right into their degree program for credit and with degree pathways vis-a-vis the American College Education Credit Recommendations that I mentioned in the script, We now have 7 of the Professional Certificates have ACE Credit Recommendations, which is basically the American College Education telling universities and colleges in the U.S., "We have deemed this content to be creditworthy." So the idea that you could start with a professional certificate, and by virtue of the blessings of the ACE, count that as credit towards a master's degree, we think that hybrid model of industry-plus degrees, where they can be more bite-size, more affordable, more job relevant, but have the option to have that degree pathway we think that's a winning combination.

And we think there's a big opportunity there..

Ryan MacDonald

Great. And then as a follow-up, I wanted to ask about degrees. You mentioned 8 new programs being launched in September. Just curious if we can get a sense of how we should expect that sort of cadence of program launches as we start thinking about 2022. Obviously, you continue to add new partners here, I think up to 33.

I would just love to hear more about how that sort of translates into the revenue stream as we look at fourth quarter and into next year..

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Yes. So we won't be -- we don't plan to be reporting sort of -- any sort of guidance or forecast on this. I will say that if you go to the website, oftentimes we will start -- we will announce a degree before it's live and start taking pre-enrollment, preadmission submissions.

So I know that there are some people that go to our website and just see kind of which degrees are announced but not yet live, but then you can actually see when they're going to be live.

You'll notice, if you look at the number of announced degrees and the number of live degrees where there are actually students in session, that number was pretty wide during the last, say, 6 to 9 months. It's a bit more less wide now. We launched a lot of degrees that were in the pipeline.

I'm not saying that there's not a pipeline coming, but I do think that those 8 that went live represent a few things. One was they all signed up around the same point in time.

It also -- we also want to just kind of mention, it's pretty neat that the way that we enable multiple universities to build and launch degree programs on Coursera gives us a lot of scalability and kind of parallel processing.

I mean it's conceivable that 4, or 8 in this case, or more than 8 could all go live at the same time because we don't put our working capital towards building all the content. That was a little bit different than some other types of program management models.

But I wouldn't necessarily say that because we launched 8 this quarter, we're going to launch 8 next quarter. And sort of keep an eye on the announced degrees, and then you'll expect, in almost every case, we've launched every degree that has been announced.

That will be a reasonable indicator of the degrees that are in the pipeline, at least at the point of announcement..

Kenneth Hahn Senior Vice President, Chief Financial Officer & Treasurer

Ryan, I guess I'd also -- this is Ken. I'd like to emphasize what that model looks like in the degree revenue creation cycle. So first, it starts with the partnership where we land a degree; and then announce it, which is what you're referring to. It tends to take 6 to 12 months for the partner to launch the degree on our platform.

And then we start generating revenue by filling cohorts. And that revenue builds over time until you get a full set of cohorts. A 2-year program takes roughly 3 years to fill. So you start to lap.

So it takes 4 to 5 years to get full productivity, which means we have amazing visibility on revenue but you don't see an immediate impact from these announcements. So what we announced now, the landed partners, again, they'll implement now over 6 to 12 months, and then we'll begin the revenue production cycle.

So there's a long lead time, but a lot of visibility..

Ryan MacDonald

Helpful reminder..

Operator

Your next question comes from the line of Jason Celino with KeyBanc..

Jason Celino

Staying on this topic of degrees, with the pricing announcement in August, I'd be interested in how your conversations are going with partners, whether new to the platform or existing? Is it international versus domestic, grad versus undergrad? I'm curious how those discussions are going..

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Yes. Thanks, Jason.

I would say that the fee structure announcement that we made was more to remove an objection where a school would say, "Wait, I can see us doing 1 or 2 degrees with you, but if -- but now we're thinking post-pandemic, we're going to have a lot more online degrees." By the way, you might notice in the National Clearinghouse data, they showed that all enrollments were down a bit -- well, master degrees were up a bit, but undergrads.

Institutions that deliver only online degrees, and there are a handful, they saw even larger declines in enrollment than traditional universities. And so I think one of the reasons is that those universities who are a little bit maybe -- say, maybe less selective. The online universities are less selective.

I think they compete for a little bit more of the same kind of students as community colleges do. And they're also sort of seeing the labor market as an alternative to one of these online degrees. But the second thing I think that they might be seeing is a lot more conventional universities putting out more college degrees online.

And so I think that what we -- what I would say is 3 years ago, 4 years ago at least at the selective -- for those selective programs, they kind of saw online degrees a bit as a hobby. Like let's try this here, let's try this there. Now they're thinking more substantially about doing more of them.

I think the pricing model really helps them think more broadly about doing this on Coursera.

I will also say that a lot of universities are thinking, "Hey, how strategic is this for us? Should we build it ourselves?" And so as we think about -- if you look at our degrees that we announced, they're the ones that are going live, many of them are international. A lot of the top-tier U.S.

schools I think are working through what they're going to do strategically about online degrees. At one end of the spectrum, they can outsource the whole thing to a more traditional OPM. At the other end of the spectrum, they can try to do everything themselves.

And kind of in the middle is Coursera, where you use a platform to get some of the distribution recruitment and some of the technology and data. But I think the universities are still are very much thinking through this, and we'll see how it plays out. But I feel like the pricing model has definitely helped.

And we continue to see a lot of global interest, not just in the U.S. but global interest, in moving degrees online. Final thing I'd just mentioned, I -- and we put it in here. But we just announced a bachelor of science in business administration in University of London.

That falls on the heels of UBL, their bachelor's of computer science, which is a really popular program, thousands of students in it online. So they're a great partner, and we're really excited to have our third bachelor's degree, following on the heels of the University of North Texas, which also has a successful bachelor's program.

So our bachelor's degrees, they're looking pretty good..

Jason Celino

Okay, and maybe I'll just sneak one more in. Thanks for sharing those enrollments. That's quite helpful. With the strong job market, learners certainly have options of working, learning or both.

But aside from the drop of the expanding content of your platform, what controllable execution factors gives you confidence about your ability to attract learners to ramp these programs?.

Jeffrey Maggioncalda Chief Executive Officer, President & Director

I think -- sorry, on the degree program or on the alternative credentials?.

Jason Celino

Degree program..

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Yes, I think on the degree programs, I think what it really comes down to is can we help a university do a combination of get a degree program built using the tools and all the online pedagogy that's going to make it effective, get it launched and fill cohort at low cost? Because recruitment is definitely a major value driver for pretty much every university that we talk to.

Maybe not the super duper uber elites, but kind of everybody else globally. And then the final piece of it really is the -- how well can you scale instruction and grading, and the whole learner -- in fact, the experience.

So I think when it comes to execution, what we need to be able to do is, I think in order of importance, we have to make sure we can fill cohorts at low cost and fill it with a global audience, because that's something that we do distinctively well.

And then I think that doing a lot of hands-on learning and taking a lot of what we're learning from Coursera for Business and helping universities make sure that their programs are modern, they use modern tools, they're on the cloud, all the hands-on learning is happening, I think that's another good differentiator.

So building up Coursera labs, building up recruitment, building of labs and then just improving ingestion and offering would be 3 of the things, I'd say, that we're trying to focus on in order to have our execution impact the growth of our Degrees segment..

Jason Celino

Excellent, quite helpful..

Operator

Your next question comes from Rishi Jaluria with RBC..

Rishi Jaluria

Nice to see continued trajectory, especially against the really tough comps. I just want to maybe dial back into what -- the whole discussion around the tight labor market and labor shortages. Maybe get a little bit more explicit on how it impacts different segments.

So I think Enterprise, it makes sense that companies want their existing employees to be more skilled, and that should serve as a tailwind there.

How should we think about it on the Consumer side, specifically both here and kind of -- as this lasts on for a while? Is it a case of because it's a better job market for prospective employers, there's less demand for this? Or are there other offsetting tailwinds that might work against that impact? And then I've got a follow-up..

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Yes, so I think you got it right on the Enterprise side. Now there are 3 different customer types. The businesses, they seem to be increasing their budgets. They seem to be doing more automation, digital transformation.

By the way, there's a little bit of a substitution effect, I think, too, in that businesses are spending more money training their people. So the likelihood that I have to go back to a formal education, when my employer is helping me get semi-formal micro credentials might be a little bit of a substitution effect.

But employers are really leaning into it, like you said. Campuses, we are starting to see a much bigger sense that, "Hey, we're facing competition and we need to make sure our graduates have some skills to get a job when they graduate." And I think a lot of it is differentiating themselves from micro credentials and boot camps and things.

So we're seeing a nice tailwind on that part of the Enterprise business well. On the Consumer side, we continue to see good traffic coming, good registration rates. As our portfolio of entry-level Professional Certificates grows, we're seeing more conversion. And so we kind of start with what jobs are in demand that don't require a college degree.

And then we say, who is an industry partner out there that really knows the stuff cold and has a good brand that consumers would like? And then we say, what skills are needed to be taught in -- we talk to hiring managers, like what skills do you need for someone to get this job? And then we work with the industry partner and we build out the certs.

That recipe is just really going nicely. And when we link the degree pathways to that, so hey, this is also the beginning of a college degree. So you get to start a college degree now? Or you can start with one of these Professional Certificates and you're on your way if you want to get a college degree.

That's a pretty nice option, if you will, for people. And then I also think that a lot of folks, when they're thinking about career switching, they are interested in the employment side.

So to what degree could we link employability on the other side of these Professional Certificates? And Google has done a really nice job with us -- with this consortium of hiring partners that's over 100 companies saying, "We're looking for people who have these skills who come from nontraditional backgrounds. Maybe don't have a college degree.

And we're interested in them." So I think that there's a lot of jobs open that you can get without a college agree with these professional certs. I think these pathways to a degree and pathways to specific employers who are looking for more diverse, nontraditional talent, those are all tailwinds.

So I don't want to say the Consumer business is going to keep growing really great because it's a little hard to predict. But so far in 2021, it's definitely exceeded my expectations..

Rishi Jaluria

Got it. That's really helpful. And then just going to Enterprise land, it continues to be really impressive. Can you maybe give us -- and I apologize if you did address this earlier.

But can you maybe give us a little bit of color on the size of the lands? And would you be attributing the Enterprise success more to fine-tuning the go to market on your side? Or is it more of a broad secular tailwind industry-wide?.

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Yes. I would say on Coursera for Business, I would characterize that mostly as a broad secular tailwind, and businesses all around the world are investing in digital transformation. I think that our SkillSets and academies, they're really resonating. This idea that you don't start with content.

You start with which jobs do you need to imbue with certain skills. Like, "I need my software engineers to know machine learning." Well, great. Here's a SkillSet for that. And then the SkillSet links to the content. That skills-first approach, frankly, it seems like it's really resonating for us.

And I think -- we're kind of, I think in a pretty strong position there with all of our data and our SkillSet. On the Coursera -- but I'd say the ticket sizes, I think there's -- that, I don't think we're driving a ton because of bigger ticket size in Coursera for Business. The government, by the way, pretty big average selling price.

Those are generally a little bit more lumpy, and when they come in, they're a little bit bigger than business. And on the Coursera for Campus, my view on this one is to me, it's almost like it's you have 2 choices, either -- for not every university, but for a lot of universities.

Either you adapt and integrate some of the more modern curriculum or students will start -- stop coming. And so like what are you going to do? The tricky thing about Coursera for Campus right now is there's often not a buyer and a budget. This is not something that universities are used to doing.

And so universities have to get their head around, "Hey, we need to supplement our curriculum with this online capability. Our NPS scores are extremely high, and our upsells are quite healthy on Coursera for Campus." But we're early in that market. I'd like to say that we're kind of making that market.

And so that one might take a little bit more time..

Rishi Jaluria

Okay. That's really helpful..

Operator

Your next question comes from Michael Ng with Goldman Sachs..

Michael Ng

I just have two.

First, could you just talk a little bit more about the strength in content arrangements with industry partners that drove the strong Consumer margins in the quarter? Is this something that can continue to be a tailwind to margins over time? Do you see the opportunity for a 70% gross margin in the segment at some point in the future? And then second, could you just talk a little bit more about whether you see the opportunity for Coursera Plus to continue to increase as a mix of Consumer revenue? 25% was really impressive.

Are you working to increase that over time? And how does that improve revenue visibility for you guys?.

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Yes, sure. No problem, Michael. With respect to industry partners and the content fees, a lot of this really comes down to the interest, sort of the strategic interest of the educator partner; and then to some degree, like who does the work and who adds the value.

I will say that for industry partners who are taking more of a social impact point of view on it, and they asked us to do a lot of the heavy lifting in getting these things built at high quality with their names on them and also in partnership with them, that will tilt more of the economics towards us. So generally lower content fees.

And that being said, I could see structurally for a longer period of time, those types of industry partners raising our segment gross margin in the Consumer segment. We also have industry partners, though, who are interested in actually making money off of selling content.

And so many technology companies have training divisions and they have P&Ls, and they need to earn revenues. And so they really want the reach from Coursera, but they have expert teams, they build a lot of content, it's very high quality, and they need to post revenue on their P&L.

And so for them, they want to do more of the work, they also want a bigger share of the economics. So it's not quite as simple as industry partners will always be higher segment margins than other university partners. It will be a mix. My guess is that it's -- my guess is it's not going to trend to 70%, but I do think that we are....

Kenneth Hahn Senior Vice President, Chief Financial Officer & Treasurer

Jeff, we actually gave specific guidance, and Michael, more importantly. But as part of the script, we talked about we expect to see 60%-plus. So we're not forecasting increases. It's been extraordinary improvement in our brief time as a public company.

And we want to let people know we didn't expect it to revert, but we're not expecting explosion in the margins. North of 60%, though, is what we committed to in the near term..

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Ken, I like that answer..

Operator

There are currently no further questions at this time. I'll turn the call back to Cam Carey for any closing remarks..

Cam Carey Head of Investor Relations

That wraps our Q&A. A replay of the webcast will be available on our Investor Relations website, along with the transcript in the next 24 hours. We appreciate you joining today. Take care..

Jeffrey Maggioncalda Chief Executive Officer, President & Director

Thanks, Cam..

Operator

That concludes today's conference call. Thank you for participating. You may now disconnect..

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