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Consumer Defensive - Household & Personal Products - NYSE - US
$ 124.84
0.144 %
$ 15.4 B
Market Cap
22.41
P/E
1. INTRINSIC VALUE

This DCF valuation model was last updated on Jul, 6, 2025.

The intrinsic value of one CLX stock under the worst case scenario is HIDDEN Compared to the current market price of 125 USD, The Clorox Company is HIDDEN

This DCF valuation model was last updated on Jul, 6, 2025.

The intrinsic value of one CLX stock under the base case scenario is HIDDEN Compared to the current market price of 125 USD, The Clorox Company is HIDDEN

This DCF valuation model was last updated on Jul, 6, 2025.

The intrinsic value of one CLX stock under the best case scenario is HIDDEN Compared to the current market price of 125 USD, The Clorox Company is HIDDEN

2. FUNDAMENTAL ANALYSIS

Price Chart CLX

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$160.0$160.0$155.0$155.0$150.0$150.0$145.0$145.0$140.0$140.0$135.0$135.0$130.0$130.0$125.0$125.0$120.0$120.0$115.0$115.015 Jan15 JanFeb '25Feb '2515 Feb15 FebMar '25Mar '2515 Mar15 MarApr '25Apr '2515 Apr15 AprMay '25May '2515 May15 MayJun '25Jun '2515 Jun15 JunJul '25Jul '25
FINANCIALS
7.09 B REVENUE
-4.01%
916 M OPERATING INCOME
-25.16%
280 M NET INCOME
73.91%
695 M OPERATING CASH FLOW
-39.98%
-175 M INVESTING CASH FLOW
21.52%
-655 M FINANCING CASH FLOW
13.01%
1.67 B REVENUE
-1.07%
450 M OPERATING INCOME
94.81%
191 M NET INCOME
-1.55%
286 M OPERATING CASH FLOW
58.89%
-53 M INVESTING CASH FLOW
1.85%
-299 M FINANCING CASH FLOW
-174.31%
Balance Sheet The Clorox Company
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Current Assets 1.62 B
Cash & Short-Term Investments 202 M
Receivables 695 M
Other Current Assets 725 M
Non-Current Assets 4.13 B
Long-Term Investments 45 M
PP&E 1.71 B
Other Non-Current Assets 2.38 B
3.51 %12.08 %12.61 %29.70 %41.31 %Total Assets$5.8b
Current Liabilities 1.57 B
Accounts Payable 950 M
Short-Term Debt 88 M
Other Current Liabilities 536 M
Non-Current Liabilities 3.68 B
Long-Term Debt 2.82 B
Other Non-Current Liabilities 870 M
18.06 %10.19 %53.53 %16.54 %Total Liabilities$5.3b
EFFICIENCY
Earnings Waterfall The Clorox Company
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Revenue 7.09 B
Cost Of Revenue 4.04 B
Gross Profit 3.05 B
Operating Expenses 2.56 B
Operating Income 916 M
Other Expenses 636 M
Net Income 280 M
8b8b7b7b6b6b5b5b4b4b3b3b2b2b1b1b007b(4b)3b(3b)916m(636m)280mRevenueRevenueCost Of RevenueCost Of RevenueGross ProfitGross ProfitOperating ExpensesOperating ExpensesOperating IncomeOperating IncomeOther ExpensesOther ExpensesNet IncomeNet Income
RATIOS
42.97% GROSS MARGIN
42.97%
12.91% OPERATING MARGIN
12.91%
3.95% NET MARGIN
3.95%
85.37% ROE
85.37%
4.87% ROA
4.87%
15.76% ROIC
15.76%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis The Clorox Company
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1b1b1b1b1b1b800m800m600m600m400m400m200m200m0020162016201720172018201820192019202020202021202120222022202320232024202420252025
Net Income 280 M
Depreciation & Amortization 235 M
Capital Expenditures -212 M
Stock-Based Compensation 0
Change in Working Capital -241 M
Others 365 M
Free Cash Flow 483 M
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets The Clorox Company
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Wall Street analysts predict an average 1-year price target for CLX of $143 , with forecasts ranging from a low of $122 to a high of $187 .
CLX Lowest Price Target Wall Street Target
122 USD -2.27%
CLX Average Price Target Wall Street Target
143 USD 14.25%
CLX Highest Price Target Wall Street Target
187 USD 49.79%
Price
Max Price Target
Min Price Target
Average Price Target
190190180180170170160160150150140140130130120120110110Aug '24Aug '24Oct '24Oct '24Nov '24Nov '2420252025Feb '25Feb '25Apr '25Apr '25Jun '25Jun '25Jul '25Jul '25Aug '25Aug '25Oct '25Oct '25Nov '25Nov '2520262026Feb '26Feb '26Apr '26Apr '26Jun '26Jun '26Jul '26Jul '26
4. DIVIDEND ANALYSIS
0.83% DIVIDEND YIELD
1.22 USD DIVIDEND PER SHARE
Q1
Q2
Q3
Q4
5.005.004.504.504.004.003.503.503.003.002.502.502.002.001.501.501.001.000.500.500.000.000.740.770.80.840.961.061.111.161.181.21.220.740.770.80.960.961.061.111.161.181.21.220.770.80.840.961.061.111.161.181.21.220.773.020.83.140.843.280.963.721.064.041.114.341.164.541.184.681.24.761.224.842.442015201520162016201720172018201820192019202020202021202120222022202320232024202420252025
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5. COMPETITION
slide 2 of 6
6. Ownership
Insider Ownership The Clorox Company
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Sold
0-3 MONTHS
0 USD 0
3-6 MONTHS
1.25 M USD 1
6-9 MONTHS
207 K USD 1
9-12 MONTHS
287 K USD 1
Bought
546 K USD 1
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
7. News
Clorox: The Comeback May Be Starting Clorox's Q3 showed weak revenue and EPS, but margin improvements signal management is focused on efficiency and profitability. FY2025 guidance implies a strong Q4 rebound, with both revenue and EPS expected to return to positive growth territory. The stock's P/S ratio is near multi-year lows, suggesting undervaluation relative to historical levels and offering a potential opportunity. seekingalpha.com - 2 weeks ago
Best Dividend Aristocrats For July 2025 Dividend Aristocrats have underperformed the S&P 500 in 2025, with NOBL up 1.77% versus SPY's 5.55% year-to-date gain. Dividend growth remains healthy, with 44 out of 69 Aristocrats already raising payouts in 2025 and an average growth rate of 4.86%. I identified 21 Aristocrats as both potentially undervalued and offering a projected long-term annualized return of at least 10%. seekingalpha.com - 2 weeks ago
Is Clorox's International Expansion Key to Its Long-Term Success? CLX bets on global growth as it expands in Latin America and Asia, aiming to offset slowing U.S. sales with long-term international gains. zacks.com - 3 weeks ago
Is the Options Market Predicting a Spike in Clorox Stock? Investors need to pay close attention to CLX stock based on the movements in the options market lately. zacks.com - 3 weeks ago
The 4 Dividend Aristocrats Warren Buffett Would Buy Next Warren Buffett is well known for favoring companies with a strong dividend track record. 247wallst.com - 3 weeks ago
ADRNY vs. CLX: Which Stock Is the Better Value Option? Investors with an interest in Consumer Products - Staples stocks have likely encountered both Ahold NV (ADRNY) and Clorox (CLX). But which of these two stocks presents investors with the better value opportunity right now? zacks.com - 3 weeks ago
69 June Aristocrats: 1 To Buy Five of the ten lowest-priced S&P 500 Dividend Aristocrats are currently attractive buys, offering high yields and fair valuations for income investors. Analyst forecasts suggest potential net gains of 15.65% to 36.53% for the top ten Aristocrat Dogs by June 2026, with average risk below the market. Fifteen Aristocrats show negative free cash flow margins, signaling caution—dividends may not be sustainable for these cash-poor stocks. seekingalpha.com - 3 weeks ago
Clorox's Innovation Strategy Elevates Everyday Essentials CLX leans on premium innovation and smart pricing to protect market share and margins amid shifting consumer demand. zacks.com - 4 weeks ago
CLX's Productivity Drive: Likely to Aid Margins & Offset High Costs? Clorox sharpens its productivity edge with digital tools, empowered teams and a leaner operating model for agile growth. zacks.com - 1 month ago
4 Resilient Consumer Product Stocks to Monitor in a Challenging Market CL, CLX, BJ and GO remain resilient as they navigate rising costs and shifting consumer trends with strategic moves. zacks.com - 1 month ago
3 Ultra-Reliable Dividend Stocks Yielding Over 3% to Double Up on in June for Passive Income We aren't even halfway through 2025, and already, it has been a roller-coaster year in the stock market. The major indexes incurred steep sell-offs, only to snap back like nothing happened. fool.com - 1 month ago
3 Dividends Aristocrats at 52-Week Lows. Time to Back Up the Truck? Key Points in This Article: Dividend Aristocrats — S&P 500 companies with 25+ years of consecutive dividend increases — provide reliable income. 247wallst.com - 1 month ago
8. Profile Summary

The Clorox Company CLX

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COUNTRY US
INDUSTRY Household & Personal Products
MARKET CAP $ 15.4 B
Dividend Yield 0.83%
Description The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. The Clorox Company sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The company was founded in 1913 and is headquartered in Oakland, California.
Contact 1221 Broadway, Oakland, CA, 94612-1888 https://www.thecloroxcompany.com
IPO Date March 21, 1983
Employees 7400
Officers Ms. Angela C. Hilt Executive Vice President, Chief Legal & External Affairs Officer Ms. Kirsten M. Marriner Executive Vice President & Chief Administrative Officer Mr. Eric Sean Schwartz Senior Vice President & Chief Marketing Officer Mr. Kevin B. Jacobsen Advisor Ms. Linda J. Rendle Chief Executive Officer & Chairman Mr. Luc Bellet Executive Vice President & Chief Financial Officer Ms. Chau Banks Senior Vice President and Chief Information & Data Officer Ms. Lisah Burhan Vice President of Investor Relations Mr. Eric H. Reynolds Executive Vice President and Chief Operating & Strategy Officer Ms. Laura E. Peck Vice President, Chief Accounting Officer & Corporate Controller