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Consumer Defensive - Household & Personal Products - NYSE - US
$ 138.9
-3.45 %
$ 17.1 B
Market Cap
37.85
P/E
1. INTRINSIC VALUE

This DCF valuation model was last updated on Apr, 8, 2025.

The intrinsic value of one CLX stock under the worst case scenario is HIDDEN Compared to the current market price of 139 USD, The Clorox Company is HIDDEN

This DCF valuation model was last updated on Apr, 8, 2025.

The intrinsic value of one CLX stock under the base case scenario is HIDDEN Compared to the current market price of 139 USD, The Clorox Company is HIDDEN

This DCF valuation model was last updated on Apr, 8, 2025.

The intrinsic value of one CLX stock under the best case scenario is HIDDEN Compared to the current market price of 139 USD, The Clorox Company is HIDDEN

2. FUNDAMENTAL ANALYSIS

Price Chart CLX

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$170.0$170.0$165.0$165.0$160.0$160.0$155.0$155.0$150.0$150.0$145.0$145.0$140.0$140.0$135.0$135.015 Oct15 OctNov '24Nov '2415 Nov15 NovDec '24Dec '2415 Dec15 DecJan '25Jan '2515 Jan15 JanFeb '25Feb '2515 Feb15 FebMar '25Mar '2515 Mar15 MarApr '25Apr '25
FINANCIALS
7.09 B REVENUE
-4.01%
916 M OPERATING INCOME
-25.16%
280 M NET INCOME
73.91%
695 M OPERATING CASH FLOW
-39.98%
-175 M INVESTING CASH FLOW
21.52%
-655 M FINANCING CASH FLOW
13.01%
1.69 B REVENUE
-4.31%
427 M OPERATING INCOME
45.24%
194 M NET INCOME
88.35%
180 M OPERATING CASH FLOW
-18.55%
-54 M INVESTING CASH FLOW
-60.67%
-109 M FINANCING CASH FLOW
54.01%
Balance Sheet The Clorox Company
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Current Assets 1.62 B
Cash & Short-Term Investments 202 M
Receivables 695 M
Other Current Assets 725 M
Non-Current Assets 4.13 B
Long-Term Investments 45 M
PP&E 1.71 B
Other Non-Current Assets 2.38 B
3.51 %12.08 %12.61 %29.70 %41.31 %Total Assets$5.8b
Current Liabilities 1.57 B
Accounts Payable 950 M
Short-Term Debt 88 M
Other Current Liabilities 536 M
Non-Current Liabilities 3.68 B
Long-Term Debt 2.82 B
Other Non-Current Liabilities 870 M
18.06 %10.19 %53.53 %16.54 %Total Liabilities$5.3b
EFFICIENCY
Earnings Waterfall The Clorox Company
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Revenue 7.09 B
Cost Of Revenue 4.04 B
Gross Profit 3.05 B
Operating Expenses 2.56 B
Operating Income 916 M
Other Expenses 636 M
Net Income 280 M
8b8b7b7b6b6b5b5b4b4b3b3b2b2b1b1b007b(4b)3b(3b)916m(636m)280mRevenueRevenueCost Of RevenueCost Of RevenueGross ProfitGross ProfitOperating ExpensesOperating ExpensesOperating IncomeOperating IncomeOther ExpensesOther ExpensesNet IncomeNet Income
RATIOS
42.97% GROSS MARGIN
42.97%
12.91% OPERATING MARGIN
12.91%
3.95% NET MARGIN
3.95%
85.37% ROE
85.37%
4.87% ROA
4.87%
15.76% ROIC
15.76%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis The Clorox Company
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1b1b1b1b1b1b800m800m600m600m400m400m200m200m0020162016201720172018201820192019202020202021202120222022202320232024202420252025
Net Income 280 M
Depreciation & Amortization 235 M
Capital Expenditures -212 M
Stock-Based Compensation 0
Change in Working Capital -241 M
Others 365 M
Free Cash Flow 483 M
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets The Clorox Company
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Wall Street analysts predict an average 1-year price target for CLX of $143 , with forecasts ranging from a low of $122 to a high of $187 .
CLX Lowest Price Target Wall Street Target
122 USD -12.17%
CLX Average Price Target Wall Street Target
143 USD 2.95%
CLX Highest Price Target Wall Street Target
187 USD 34.63%
Price
Max Price Target
Min Price Target
Average Price Target
190190180180170170160160150150140140130130120120May '24May '24Jul '24Jul '24Aug '24Aug '24Oct '24Oct '24Nov '24Nov '2420252025Feb '25Feb '25Apr '25Apr '25Jun '25Jun '25Jul '25Jul '25Aug '25Aug '25Oct '25Oct '25Nov '25Nov '2520262026Feb '26Feb '26Apr '26Apr '26
4. DIVIDEND ANALYSIS
0.75% DIVIDEND YIELD
1.22 USD DIVIDEND PER SHARE
Q1
Q2
Q3
Q4
5.005.004.504.504.004.003.503.503.003.002.502.502.002.001.501.501.001.000.500.500.000.000.740.770.80.840.961.061.111.161.181.21.220.740.770.80.960.961.061.111.161.181.221.220.770.80.840.961.061.111.161.181.21.220.773.020.83.140.843.280.963.721.064.041.114.341.164.541.184.681.24.761.224.862.442015201520162016201720172018201820192019202020202021202120222022202320232024202420252025
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5. COMPETITION
slide 2 of 5
6. Ownership
Insider Ownership The Clorox Company
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Sold
0-3 MONTHS
1.25 M USD 1
3-6 MONTHS
207 K USD 1
6-9 MONTHS
287 K USD 1
9-12 MONTHS
0 USD 0
Bought
0 USD 0
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
7. News
The Best Stocks To Buy Now, While The Market Implodes Around Them (CHD, CLX, DEO, UL) Things look pretty grim out there. Every single one of ‘The Magnificent Seven' stocks are in the red before the open, though MSFT only narrowly so. 247wallst.com - 1 week ago
Hidden Valley® Ranch Unveils Seven Bold New Flavors The brand's product innovations and reimagined packaging hit shelves now OAKLAND, Calif. , April 4, 2025 /PRNewswire/ -- Hidden Valley® Ranch, the brand known for delicious, versatile condiments and seasonings, is taking its flavor game to the next level. prnewswire.com - 2 weeks ago
3 Dividend Stocks to Buy Now That Have Raised Their Payouts for at Least 40 Consecutive Years Generating passive income from dividend-paying stocks is a great way to participate in the market without having all the return based on stock prices going up. Companies that steadily grow their payouts increase the passive income generated from an initial investment. fool.com - 2 weeks ago
Why Clorox (CLX) is Poised to Beat Earnings Estimates Again Clorox (CLX) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report. zacks.com - 2 weeks ago
Why Investors Need to Take Advantage of These 2 Consumer Staples Stocks Now Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates. zacks.com - 2 weeks ago
Clorox: Stable Revenue And Strong Dividend Program, But Too Expensive Clorox is considered recession-proof due to its essential products and strong brand, but its shares are too expensive, given its profitability. CLX has underperformed the market significantly, facing competition and changing consumer preferences, which limits its growth and profitability. Despite stable revenue, CLX's high operating costs and declining margins make it less attractive compared to tech giants with better growth prospects. seekingalpha.com - 2 weeks ago
Best Dividend Aristocrats For April 2025 Dividend Aristocrats are outperforming the S&P 500 in 2025, demonstrating resilience, with NOBL up 1.78% YTD versus SPY's 4.9% decline. Top performers include Consolidated Edison (+22.98%), Brown & Brown (+20.65%), and AbbVie (+16.61%), showcasing strong double-digit gains. 29 out of 69 Dividend Aristocrats have announced dividend increases in 2025, with an average growth rate of 4.15%. seekingalpha.com - 2 weeks ago
Clorox's Strategic Vision Entails Balancing Growth Amid Cost Woes CLX navigates cost challenges while driving growth through strategic investments, innovation and global expansion. zacks.com - 2 weeks ago
Zacks Industry Outlook The Procter & Gamble, Colgate-Palmolive, Kimberly-Clark and The Clorox The Procter & Gamble, Colgate-Palmolive, Kimberly-Clark and The Clorox have been highlighted in this Industry Outlook article. zacks.com - 3 weeks ago
BofA reveals stocks with a history of steady returns amid market volatility Trump tariffs have already hurt US stocks significantly in recent weeks but the Fed's latest warning of stickier inflation and an economic slowdown ahead signals the worst may not be over just yet. invezz.com - 3 weeks ago
4 Consumer Product Stocks to Keep an Eye on Despite Market Challenges The Zacks Consumer Products - Staples industry is navigating a tough consumer environment and elevated SG&A costs. Nevertheless, PG, CL, KMB and CLX are leveraging innovations to drive growth. zacks.com - 3 weeks ago
Dividend Kings Of The Future Continued A list of 8 companies that are projected to reach Dividend King status in the future. These companies offer various dividend yields ranging from 0.80% to nearly 4.5%. The average 10-year dividend growth rate for these 8 companies is 8.6%, well above typical inflation. seekingalpha.com - 1 month ago
8. Profile Summary

The Clorox Company CLX

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COUNTRY US
INDUSTRY Household & Personal Products
MARKET CAP $ 17.1 B
Dividend Yield 0.75%
Description The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. The Clorox Company sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The company was founded in 1913 and is headquartered in Oakland, California.
Contact 1221 Broadway, Oakland, CA, 94612-1888 https://www.thecloroxcompany.com
IPO Date March 21, 1983
Employees 7400
Officers Ms. Chau Banks Senior Vice President and Chief Information & Data Officer Mr. Erbie L. Foster Jr. Chief Diversity Officer Ms. Angela C. Hilt Executive Vice President, Chief Legal Officer & Corporate Secretary Ms. Kirsten M. Marriner Executive Vice President and Chief People & Corporate Affairs Officer Ms. Stacey Grier Executive Vice President and Executive Chief of Staff Ms. Linda J. Rendle Chief Executive Officer & Chairman Ms. Lisah Burhan Vice President of Investor Relations Ms. Laura E. Peck Vice President, Chief Accounting Officer & Corporate Controller Mr. Eric H. Reynolds Executive Vice President and Chief Operating & Strategy Officer Mr. Eric Sean Schwartz Senior Vice President & Chief Marketing Officer