Welcome to the iHeartMedia, Inc. and Clear Channel Outdoor Holdings, Inc. 2016 First Quarter Earnings Conference Call. [Operator Instructions]. I would now like to turn the conference over to your host, Eileen McLaughlin Vice President, Investor Relations. Please go ahead..
iHeartMedia Capital One, LLC and iHeartCommunications Inc. After an introduction and a review of the quarter, we will open up the line for questions. Before we begin, I would like to remind everyone that this conference call includes forward-looking statements.
These statements include management's expectations, beliefs and projections about performance and represent management's current belief. There can be no assurance that management's expectations, beliefs or projections will be achieved or that actual results will not differ from expectations.
Please review the statements of risks contained in our earnings press releases and filings with the SEC. Pacing data will also be mentioned during the call.
For those of you not familiar with pacing data, it reflects revenues booked at a specific date versus the comparable date in the prior period and may or may not reflect the actual revenue growth rate at the end of the period.
During today's call, we will provide certain performance measures that do not conform to generally acceptable accounting principles.
We provided schedules that reconcile these non-GAAP answers with our reported results on a GAAP basis as part of our earnings press releases and the slide presentation which can be found in the investor sections of our website iheartmedia.com and clearchanneloutdoor.com.
Please note that our two earnings releases on the slide presentation provide a detailed breakdown of foreign exchange and non-cash compensation expense items as well as segment revenues and OIBDAN.
Please note that the information provided on this call speaks only to management's views as of today, May 4 and may no longer be accurate at the time of a replay. With that, I will now turn the call over to Rich Bressler..
the third annual iHeartRadio Music Awards, the first ever iHeart80s Party and this past weekend, the iHeartCountry Music Festival.
The award show was broadcasted to millions with a live TV tri-multicast across Turner's TBS, TNT and TruTV networks, as well as a live simulcast on iHeartMedia broadcast stations and the iHeartRadio digital and mobile platforms. Broadcasting on the Turner networks brought the show to new audiences.
And its success benefited our users, our digital platforms and our partners, including our advertisers in the music industry and the artists themselves. The success of the iHeart80s Party has created a new ten-pole event for us.
It featured some of the 80s' biggest music superstars that performed in Los Angeles on February 20 which was streamed and broadcast live on iHeartMedia mainstream AC, hot AC and adult hits radio station nationwide and televised nationally on the AT&T audience network and DirecTV on March 18.
Turning to outdoor on slide 6, our key partnerships and initiatives have demonstrated our outdoor business's continued focus on innovation.
As I mentioned earlier, our data analytics solution called RADAR allows Americas Outdoor to be integrated into the broader marketing data ecosystem, what we believe gives brands the unique ability to map real-world behaviors, consumer habits and travel patterns against specific Americas Outdoors opportunities.
With this solution, advertisers can better navigate our vast and diverse out-of-home media solutions, highlighting the locations and inventory types that are most relevant for their specific objectives.
Using aggregate and anonymous mobile consumer information from our partners, it overlays this data against our out-of-home inventory to create a comprehensive map of how specific audience segments are most effectively and efficiently targeted by Americas Outdoor.
It represents another example of our Company's push into programmatic, digital and social.
In addition, we expanded our leadership in digital out-of-home media in the Washington DC metro area by winning the eight-year contract that provides state-of-the-art display advertising with interactive technology at Dulles and Reagan National Airports to reach 41 million travelers annually.
This new relationship further augments Americas Outdoor's position as the leading digital out-of-home media provider in the Washington DC metropolitan area. Americas Outdoor's digital portfolio reaches nearly 50% of the Washington DC market, accounting for 8.5 million impressions per week.
At International Outdoor, we continued to develop our innovation marketing solutions and invest in digital displays. In Australia and New Zealand, we're expanding our digital street furniture network with an additional 365 digital screens and launching our creative ad serving platform, Adsmart.
In addition, we've been awarded a contract for the Asda stores in the UK, including a complete rebuild of Asda's outdoor billboard and poster sites, as well as digital screens powered by our intelligent content management system, play iQ, at up to 300 superstars.
As a result of these initiatives, among others, we continue to grow our digital displays worldwide, heading almost 1,000 digital displays within all of our markets in the quarter. Now let's review our segment financials. Starting with iHeartMedia on slide 7, revenues were up 5.9% in the first quarter.
Excluding political advertising, our revenues increased 4.6%. Our key performance drivers included increases on our core radio business, both broadcast and digital which include the impact of barter and trade and political advertising revenues as well as increases in our traffic and weather business.
Our results reflect our growing audiences and success across broadcast radio, digital, social, mobile and events, as well as our enhanced ability to monetize them. We think that all of these have led more and more advertisers to return to radio and to iHeartMedia and to include radio as an important component of their ad campaigns.
We're seeing a growing interest in audio, sound and radio. As briefly covered earlier, our new political team has been in place less than a year. But in the first quarter, they were able to substantially increase political revenues, although off of a much smaller base given 2015 was a nonpolitical year.
When you compare the first quarter political revenues for 2016 to 2012, the last presidential election year, 2016 revenue is up over 40%. Of course, it's still early and the first quarter performance is not necessarily indicative of the full-year. But we're off to a good start. One of the areas we been investing in is our traffic and weather segments.
Advertisers understand the value of being alongside traffic and weather reports, allowing us to improve rates and sell through our inventory. The advertising categories with the strongest year-over-year dollar growth included professional services, automotive parts and home building and improvement in addition to entertainment and beauty.
We once again outperformed the radio sectors measured by Newell Caplan. Our out performance is a testament to the unique value proposition iHeartMedia offers our advertising partners on our unique scale. Expenses were up 3.7%, less than revenue growth and so improved our operating leverage.
This is due in part to our efforts to maintain our tight operating discipline. The increase in expenses results primarily from higher barter and trade related to our award show, higher programming costs and higher variable compensation costs related to the increase in revenues. Now let's review our second quarter paces.
These paces are just a snapshot in time and certainly do not include everything we do as a Company. Our second quarter paces at iHeartMedia through the end of last week are up 1.7%.
In terms of political advertising revenue, last year we had approximately $5 million of political advertising revenue in the second quarter and $7 million in the second quarter of 2012. Historically, political spending is weighted towards the second half of the year. Turning to Americas Outdoor on slide 8.
As we have previously discussed, last year, we completed an extensive review of business, including determining which markets were strategic markets, where we have a strong presence and scale.
Through this process, we identified a group of markets that were considered non-strategic to Americas Outdoor and we were able to sell these nine markets were about $600 million at an impressive multiple of 12.5 times OIBDAN. The sale of these non-strategic markets allowed us to realign the business and be more customer focused.
Having sold these nine non-strategic markets, we were able to better leverage the scale of our assets and to react more quickly to our customers and in the first quarter, we were able to deliver a 4.2% increase in revenue.
The revenue increase was driven by higher revenues from digital billboards due to new deployments at a higher occupancy as well as greater revenues from higher occupancy of static billboards with both local and national up in the quarter. The Latin America market also grew revenues this quarter.
The top selling categories in the quarter were business services, retail, media and healthcare and medical. Operating expenses increased 4.1% due primarily to an increase in variable compensation and variable site lease expenses related to the increase in revenues. OIBDAN was up 4.5%.
And as for our pacings which again reflect just one point in time, our second quarter pacings were up 4.4% as of the end of last week, with strength in digital as well as airports. Please note that this pacing data has been adjusted for the sale of non-strategic markets and is on a comparable basis.
Turning to slide 9, International Outdoor revenues were essentially flat in the first quarter after adjusting for foreign exchange rates. Strength in Australia, China, France and Belgium was offset by declines in the UK and Switzerland. The decrease in the UK was expected and is attributable to the loss of the London bus contract.
As we mentioned last quarter, our financial discipline will result in our not winning contracts from time to time. And this will put near term pressure on our revenue growth but we think it's the right economic decision for our bottom line.
Expenses were down $1 million after adjusting for a $10 million impact of foreign exchange, with OIBDAN essentially flat.
The decline in operating expenses is due primarily to low rent expense resulting from the lower revenue in the UK, primarily offset by higher variable site lease and maintenance expenses in other countries as well as higher sales force and office renovation course in the UK.
Our second quarter pacings for Intentional Outdoor were up 4.5%, with some of our largest markets, France, China, Australia showing positive momentum which is encouraging. Once again, pacings are a point-in-time metric and as you expect, there's an inherent level of volatility week to week.
These pacings reflect the impact of the contract loss in London. A few quick comments on CCIBV. CCIBV's consolidated revenue decreased $12.8 million to $261.1 million in the first quarter of 2016 as compared to the same period in 2015. This includes a $10 million decrease resulting from movements in foreign exchange rates.
CCIBV's operating loss decreased $6.1 million to $14.6 million in the first quarter of 2016 compared to the same period in 2015. On slide 10, we show some of the items that affected year-over-year comparability.
As I mentioned earlier, the results have been adjusted for the impact of the sales of the nine non-strategic Americas Outdoor markets which were sold in the first quarter. As you can see from the slide, these markets generate $2.5 million in revenues in the first quarter of 2016, compared to $22.3 million in the first quarter of 2015.
And there were $1.8 million of expenses in the first quarter of 2016 compared to $14 million of expenses in the first quarter of 2015. In addition, at iHeartMedia, we generated $11.5 million of political advertising revenue in the quarter compared to $2.6 million last year.
Katz, our media representation business included in other, deliver approximately $3.8 million of political advertising revenue in the quarter, compared to only $400,000 last year. The majority of political ad spending is expected to be in the second half of the year.
And lastly, the impact of foreign exchange drove decreases in both revenue and expenses by $15.1 million and $14.3 million respectively in the first quarter of 2016. Turning to slide 11, capital expenditures for the quarter totaled $57 million compared to $56 million last year.
The majority of the capital is being invested in our international markets as we continue to expand our digital displays and grow our street furniture business. Moving to debt on slide 12, we're staying focused on maximizing the value of our business and improving our capital structure and liquidity through capital markets and strategic transactions.
We're happy with our broadcast radio station footprint and in certain situations, we have room for adding stations.
However, we're continually evaluating our businesses and asset portfolios and as we have demonstrated through various sales of non-core assets, we will continue to look for ways to optimize our assets, especially when we can sell non-strategic assets at high multiples, as we did with the sale of the non-strategic Americas Outdoor markets which generated almost $600 million in proceeds in the first quarter.
As of March 31, iHeartMedia's debt was $20.8 billion. As I have mentioned, we continue to focus on growing the top and bottom lines across our business segments and taking disciplined proactive steps to address our capital structure needs, interest expense payments and liquidity needs. Back to the slide.
Our consolidated weighted average cost of debt was 8.5% as of March 31, flat with year-end. We cash interest expense for the full-year to be $1.8 billion for 2016. As you will see on the next page, as of March 31, 2016, cash totaled approximately $979 million.
Over the next two years, we have manageable debt maturities in 2016 of $197 million and the maturity of any amounts outstanding under our revolver in 2017. As of March 31, 2016, we had $230 million in borrowings outstanding under our revolver. Now we turn to our balance sheet information and debt ratios on slide 13.
iHeartMedia's consolidated cash totaled approximately $979 million at March 31 and our secured leverage ratio was 6.6 times. Outdoor ended the quarter with $490 million in cash, with its senior leverage ratio of 4.0 times and its consolidated leverage ratio of 7.6 times.
The largest use of cash for iHeartMedia during the quarter was related to interest payments which totaled $549 million. Due to the timing of semiannual interest payments, the first and third quarters have a disproportioned amount of interest payments. The large use of cash for Outdoor was $754 million in dividends paid.
Other uses of cash include capital expenditures and funding of working capital needs. The increase in working capital in the quarter was driven in part by a decrease in the crude expenses, partially offset by a decrease in accounts receivable.
The decline in accounts receivable is due to seasonal fluctuations as we generated more revenues in the fourth quarter of 2015, most of which was collected in cash in the first quarter, than we did in Q1 of 2016.
The decrease in crude expenses was driven in party by annual bonuses which were paid in the first quarter as well as timing loan interest payments. So before opening up for questions, I want to thank you again for joining us this morning.
We continue to strengthen our position as a leading 21st century multi-platform media and entertainment company and we're pleased with the progress that we have made in building out our capabilities in broadcast, outdoor, digital, mobile, social and events.
We believe our platform has been enhanced by digital, as opposed to diminished by it, as other media companies have been. It has provided us more opportunities to connect with our consumers on a daily basis.
It's also a truly unique opportunity for advertisers, agencies and brands to engage with the right audiences at the right time with the right level of cost efficiency like no other major media company can offer.
We believe that both radio and outdoor are underutilized and under-monetized by advertisers and we're taking aggressive steps to change that, since our biggest growth opportunity lies in us more effectively monetizing our existing portfolio of assets. Moreover, we're more mobile than what's traditionally considered to be mobile.
Our social purport makes one of the leading social media companies in the U.S. that doesn't own its own platform. And the concerts, award shows and other major events we stage have positioned us as one of the top, if not the top, major event companies in the U.S.
Our investments are paying off and we're pleased with the growth we have shown this quarter. Now let's open up the line for questions..
[Operator Instructions]. And our first question will come from the line of Avi Steiner with JPMorgan. Your line is open..
The first question I'm going to try to bucket in different categories. But the first question here, on domestic outdoor the growth of 4%, was better than we've seen in that division in a while.
Your pacing, I know it's a point in time also strong and I'm trying to understand away from your occupancy comments if there's only one time drivers there, with the Dallas win or the Dallas loss in those numbers.
Really I'm trying to get a sustainability and then lastly on domestic outdoor, how do we think about margins in that segment this year, given how strong Q1 was on the topline I would've thought it would of been a little stronger on the EBITDA line?.
Look, really kind of went through when I covered in my highlights first of all, these numbers are apples to apples. So you know, we've always got we always have wins and losses, I think nothing material on either side.
As I try to point out, a little bit detail [indiscernible] the revenue is really driven by the higher revenues from the digital billboards and the deployments and higher active with both local and national up in the quarter, so I'm really pleased, it's really kind of across-the-board and just to go back on you know, we've made a number of management changes that you've all heard me talk about this before, but I can't overemphasize that it's really that execution remain in the management changes last year starting with Scott Wells and his team.
We then brought in Bob McCuin that you’ve heard me mention to run our advertising sales. I think you’ve seen the benefits on that execution, you’ve seen them in the first quarter I mentioned it in the second quarter pacing just important time for both sides out there.
And, also you know when we announced that the asset [indiscernible] in the beginning of this year, the real focus on that’s not core the company, what's more valuable in someone else's hands, we could also get a good price and we talked about that.
We have 12.5 times approximately on the asset sales we announced the sellout and I think it's management execution that focus and then on cost, you know we're always looking whether it's any of our divisions to continue to work to optimize our cost position effectiveness and the fact the margins are up 20 basis points is from both the higher mix of the assets including digital and I just articulated and the ongoing efficiencies which again quite frankly are a way of life in our company..
And then staying on the outdoor topic, I noticed in the 10-Q, you swapped more assets for additional cash.
Can we talk about the revenue and EBITDA impact around that if any, can you confirm that the cash from the swap is not a required debt repayment and lastly, on that topic, given your healthy cash balance which I think is lower this quarter, maybe what's behind some of those actions? Thanks..
I will let Brian is here with me as always answer the question on the cash but just to make sure that everybody is -- has had the chance to look at the 10-Q that I was talking about, during the first quarter this year, we entered into an agreement to sell Indianapolis Indiana market for certain assets and Atlanta Georgia plus approximately $41 million in cash, the transaction subject to regulatory approval, we expected to close in 2016 and again, it's really just overall part that we continue to evaluate our business and asset portfolio and we continue to demonstrate the various sales.
I think we know how to clear the [Technical Difficulty] balance sheet.
You know in terms of the amount of cash that's on the balance sheet, again, what we're looking to do to say if you can sell nonstrategic assets at a good price and I would suggest that like the 12.5 that we publically displaced for the assays we suppose it's a good price more valuable than someone else's hands and for all of our shareholders and stakeholders, it's better value for us to sell those assets and get the cash..
To continue on with the remainder of the question I think it's important to note that while the transaction that which referred to is disclosed, it hasn't been consummated. And so, we really aren't talking about how that will run through the debt agreements that’s at some point in the future.
Obviously, as you look in historically, we've utilized our capacity under the debt agreements to optimize liquidity and you should assume that is really we think about our future asset sales as well.
Continuing on, I think to the remainder of your question, it is true cash balances perhaps that went down in the first quarter, versus pro forma year end cash balances for some of the sales transactions that occurred and that should not be a surprise.
Our first and third quarter have disproportionate amount of debt service, our second and fourth quarters have been reciprocal of that.
What we've done, kind of in a macro sense, is you know, since at the end of the third quarter has done a number of things to generate liquidity, you should assume the company will continue to do those things and put ourselves in a position where we have resources available to us, should the opportunity present itself to be proactive in the capital markets as we have done in the past.
And so, we have to take that into consideration with the concept of everything else that's going on and we have to be focused on preserving liquidity for operating purposes, but I think we continue to operate as we done in the past and we set ourselves up to be opportunistic.
One more clarification and then my last question.
The clarification, international pacing plus 4.5 is that apples to apples in other words including the changeover in the UK contract and everything else that's going on?.
We’re consistent, just like you asked the question we have not -- we’re always winning contracts, losing contracts, so we haven't adjusted for the loss of the lending contract that you are referring to. So, the UK pacing is apples -- will apples to apples operating but we’re using those contracts have not factored anything out.
But, the largest markets, you know, France, China, Australia, really sort of showing some great momentum for those markets.
So that's really where we see benefit of the pacing, the benefit of pacing but not adjusting, I probably should point out also on CCLA, you didn't ask this question, but on the pacing level of 4.4, we did adjust for the sale of the nonstrategic markets.
So CCLA adjustment for the sale of nonstrategic market that we saw in the first quarter of this year and we have strong growth in digital [indiscernible] that's what driving the pacing, CCI not adjusting for the loss of [indiscernible] contract, a 4.5 driven by France, China and Australia just to be crystal clear..
I'm sure you can't discuss ongoing mediation so I'm not going to ask about that but as you think about the capital structure, is the priority just to address front end maturities or is it broader and then is the balance sheet I guess this is for both of you, but is the balance sheet in any way limiting you from M&A and rich relative to some of the radio comments you made or is it limiting you from doing anything on the outdoor side, given some high profile contracts opportunities this year and again thanks for taking the questions..
So, I'll take those in reverse orders and then give Rich the opportunity to kind of come over the top if he would like.
I think first, we feel like we've been able to manage the company's capital structure and its liquidity position in a way that hasn't inhibited the operation of the business and I think you can see that our investment in the business continues at levels that are consistent with historical levels.
And, we continue to invest in the business where we think we can get the best return. And in fact, I think that part of our success rate over the historical period, is related to successful investments that we've made. So I don't see that has been an issue with respect to investing the business and I'll let Rich comment on that.
You know, the other part of the question, is what is our focus? Our focus is broader than just nearest term maturity.
It is, what can we do that best positions the company for growth in the future? You know, operationally we continue to have success, but we have a significant amount of debt and there is an opportunity, a window of opportunity where we have the ability to go out and address this issue whether that's a holistic approach, whether that’s a sequential and there's a variety of things we have to look at.
Liquidity is one and addressing near term maturities particularly at a discount, directly affects liquidity. The capturing discount and the ability to rightsize the debt portion of our capital structure in the face of EBITDA growth is also a priority. So it's difficult to say at any point in time, what is the priority is.
I think a lot of it depends on where the opportunities are. And, that's really the formula that we have to look at. I know that's probably less satisfactory but I think you'd be disappointed if I put all my chips in one bucket and told you on this phone call.
So, that's really kind of the way that we look at it and Rich, I don't know if you had anything to add to..
I mean the only thing I would add is that overall -- I think again, just looking at -- I would look at a couple things to answer your question holistically.
First of all, look at our operating performance, you know, I think we continue to -- like on iHeart, you didn’t ask me talk about goal a little bit but continue to significantly outperform the industry.
We continue significant on any -- over any period of time last year, year and half outperform media companies, obviously, Facebook and Google are the big digital companies are performing -- are growing the revenue quicker than we're growing and if you look at the media industry.
So I would say the point to the evidence, I think what we're doing is a good job in harvesting and selling things that a non-core and if you work on stuff that is important to us I mean just go back over the last couple of years, and remember [indiscernible] in New York's on radio station, [indiscernible] Northeast, up in Boston and everything we have made investments to help drive -- everything is important to us in terms programmatic, ad serving, data analytics and in terms of where the world is going, which is starting to show up in our performance.
We have made an investment in Jelly [ph] which enables us to make broadcast look like it's going to be make it easier to buy for advertisers and advertising agencies which is absolutely critical to our future.
We made investments in unified social to data dashboard, so I think, within our capital structure, we have been very good about thinking about ways to make investments that would drive the operating from some of our business that has continued to enable us to serve our advertisers well and outperform the industry..
Our next question comes from the line of Jason Kim with Goldman Sachs. Your line is open..
On the working capital side, it looks like accounts receivable did normalize this quarter which is good to see, especially at CCO.
Can you comment a bit on what you're seeing there and if it's improving the accounts receivable collections can be sustainable for the balance of the year?.
Yes, I mean look, this is from an accounts receivable you know perspective. It's just timing.
We continue to really focus on accounts receivable, it's really just seasonality, in terms of timing, but yes, I promise you, no different than folks of operating expenses made different [indiscernible] I think we've done a good job in terms of margin and good job in terms of capital expenditures. The only fluctuations you’re seeing is seasonality.
There is nothing else there to focus on..
And then for your '16 CapEx guidance you have $300 million to $350 million for total company guidance how much of that is expected to be at CCO for this year?.
Yes, I don't think that we've broken that out. But I think that if you kind of look at you know, historically, the way that the allocation of our capital expenditures and the way we allocate capital, I would look historically and think about the future. I don't think you'll see any major changes in that..
Your next question comes from the line of Marci Ryvicker with Wells Fargo. Your line is open..
The strength in outdoor Americas, it seems to me that this very company specific, it's execution, you're taking back some of the share, is there also the chance that the industry in general has gotten better at just kind of getting wind at your back? And then is there any update on the LA situation and then I have one follow-up.
So I can't know -- I know in terms of people reported so I can't -- I won't comment on other companies out there. What I can comment on is a little bit what I alluded to before and I talked about my script and talked about in the opening remarks and we've been talking about for some time, it's about execution, execution and management.
And I think you could almost track to the day that we made the changes for the leadership in Clear Channel Outdoor America and throughout the year, and you see the results showing up on the bottom line.
I think the team is doing a great job of being out there, been facing the client, I think we're doing a great job of responding to RFPs very quickly out there and I think it's a great -- outdoor is a great product, it's really great product from an out of home experience with people spending more and more time you know, out of home but we all know that and continue to deliver value to the advertisers.
On LA Digital, there's really no update, you know, I would say that we will continue to stay away from exactly when we're going to get resolution on that other than we continue to work always through the process of the legalities in LA and just as a reminder we still have approximately 50 digital boards around the LA market even with the ones that were taken down and we've been able to convert about 80, again these are not big numbers, but we’re not -- in our hands [indiscernible].
We have about 80 billboards at the static open and traditional displays, during this period of time also. So we're trying to maximize to the extent that feasible you know, the opportunities there..
And then one follow-up is on the programmatic platform, is this something that you can open up or will open up to the industry or is this going to stay very company specific?.
Well, first of all, you have from our standpoint, from an iHeart standpoint we have been investing in programmatic and audience space ad buying solutions and to think about it enable [indiscernible] as we bought and sold as easily and as seamlessly as the big digital media companies, Facebook and Google and so closing the gap with what the company's, have to offer.
I'm also happy that this is kind of automated [indiscernible] buying to our advertisers across our broadcast stations and iHeartRadio, we now have the ability to provide frictionless programmatic platform for marketers that looks and feels like digital integrates and seamlessly into the planning and buying systems and also for the first time and then I will comes to the industry for the second, we're able to sell impression based advertising in a way that complementary to our digital buying.
So just to be clearly, we do impression-based advertising, some people want to buy impressions and matching in addition to our premium-based inventory, so the ability to do that and although there will be a gradual adoption of programmatic platforms, it will enable us to effectively sell our entire broadcast and digital inventory and just as a reminder, about a third of our broadcast audience registers with us for digital, just also, you’ve probably have also seen we now have crossed $85 million unique usage for the iHeart app.
We’re growing faster than any other streaming service out there, but the importance of the 85 million is once -- we think about a third of our broadcast listeners have now registered and about a third of our broadcast listeners registered on digital and once they register we have all the information and no different than the big digital players, take that in order of registered information and extrapolate our broadcast audience.
So, long-winded answer, the first part, as to why we’re so excited about our future and serving our advertising partners.
In terms of the industry, just as a reminder, we have cats which serve the industry, we have made an announcement that will bring the programmatic to the industry to expressway from [indiscernible] to enable the programmatic buying across the industry and that's been rolled out as we speak..
Your next question comes from the line of Lance Vitanza, CRT Capital Group. Your line is open..
I wanted to ask a more general question about radio. The revenue growth is impressive, how did your overall markets perform presumably you took a lot of share and then I have a couple of follow-ups related to that..
Certainly we're very pleased, great results, you know, great team effort here and we have a great team, great management team. And based on the [indiscernible] data, I think the total industry is just up about 1% maybe a little over 1%, so clearly we outperform the industry.
I think the reason for the outperformance continues to be our multiplatform asset base which helps drive our growth and differentiates us in the marketplace and we've seen our track record for that period of time over the last years, that we continue to outperform the market, you know, also contributing as a reminder, as I mentioned this briefly in my remarks, but worth repeating.
Our REIT remains at 93% for all U.S. adults 18 plus and 92% for millennials. And, well TV which used to be the reach continues to decline, they were in the store of 95% of reaching adults and now 86% and they are actually at about 75% for millennials.
So one in four millennials do not watch advertising supported TV and so the thing about simply more results and more millennials are reached by AM/FM radio than any other medium.
If you look to a little more detail by the revenue drives in the quarter, I spoke about traffic and weather and political we had strong growth in our top five markets which I'm very pleased about, Bob and I both pleased and the management team in LA, Chicago, Dallas, New York and San Diego.
Eventually we have had good strength in the auto, entertainment, financial services categories, homebuilding professional services.
So really nice strength across the board and I just previously mentioned, to answer the previous question I think for Marci that we also crossed 85 million registered users which is the fastest in the digital music service even faster than Facebook.
So I think that’s one piece that's contributing to all of the growth and that's why continue to emphasize for a more multi-platform asset base so everything is contributing to the growth..
Okay and on the EBITDA side on radio, it looks like about 60% of the incremental revenues flowed through to the EBITDA line, is that what we should expect generally going forward?.
You know, look, I'm not going to comment exactly on margin expansion other than to tell you, that over any period of time there could be a quarter here or a quarter there, but you don’t, but over any period of time we're going to continue to look for margin improvement through tight operating and financial discipline through rigorous capital and cost allocation and at the same time, we're going to invest as I highlighted before things like [indiscernible] unified social.
We’re going to invest back into the business where we think it's appropriate but you know, it's going to be a very, very prudent right way and just as a reminder, we did have about $16 million of revenue in the first quarter on political, I think about $11 million on the iHeart one, almost 12 and about $3 million and $3 million last year in the first quarter.
So we did get the benefit of that because political is a high-margin business..
Right.
And then lastly for me, could you talk about how the revenue trends progressed through the quarter, I mean presumably, they decelerated given the pacings, I know what you think about pacing but is that accurate or what could we say about that?.
Well I'm not going to comment. I would just -- you know, you guys probably are ready to throw up every time I say this, but I'm not going to keep commenting -- I just can't overemphasize about that point of pacings for a given point in time.
So, I'm not going to comment on any specific months out there other than to say we feel really great about our business and we feel a little bit [Technical Difficulty] that's for sure but we feel really good about our business, we feel great about the investments, feel good about all this stuff we’re taking on things like that I’ve been talking about in terms of programmatic.
And look the most important thing from us is and I would say this before also is that our biggest opportunity is on the radio side and continues to be grammatically with all of our success, we continue to be dramatically under monetized.
I talked about being the reach medium, we deliver as you know from all the Nielsen data, not our data, Nielsen data an average of 6 to 1 ROI, return on investment simply [indiscernible] and that just says we have a lot of unit [ph] to continue to increase our revenue even irrespective of what our ratings are , again, our ratings have been close to 10% last year on broadcast ratings, roughly close to 30% on digital ratings, so we've had great rating success but the most important thing is we're under monetized and we need to continue to focus on better driving ad revenue based on our reach and based on our consumer engagement..
Your next question comes from the line of Aaron Watts with Deutsche Bank. Your line is open.
Just two quick ones on the radio side, I guess first, Rich you mentioned how you did in political last year and I think in the last cycle it was strong in the first quarter just any thoughts on what you are seeing here in the second quarter and maybe expectations in the third and fourth and then, secondly more bigger picture, you highlighted how out of home is where the majority of radio listening occurs and I think it's fair to say that the car has always been a home base for terrestrial radio, as connected cars become more prevalent and perhaps open the door a little wider to competing services, how do you see that impacting your business to the positive or negative? Thanks..
Couple things first of all, on political as you know, we don't provide specific guidance you know, we wanted to make sure that we shared with you what we actually had recorded in the first quarter, we're very confident in our DC-based political team, we hired just a great guy political media Kenny Dale [ph], a number of months ago and Kenny has hired a couple team members and they are just doing outstanding job and I think they are jump in the numbers and leveraging data and mobilizing our local sellers through assisted campaign, all the campaigns and by the way, this goes not just the national campaign, this goes to local campaigns, local issues, just to be clear really targeting specific demo, so we believe that would position to continue to maximize our share of ad spending and we're really pleased, we talked about it last are going into this year that this will be built on the election cycle and what they've delivered.
You know, just again I'm not going to talk about going forward. But just to give you some perspective as I mentioned, we had in total about $16 million in the first quarter of this year, political revenue ad of about $4 million last year in political revenue.
In the first quarter 2012 as you go back to the last presidential cycle, in the first quarter, we had about $10 million in the first quarter so hopefully that helps.
And I'm sorry what was the second question?.
On the connected car?.
Yes, connected car.
Now look there is -- just as we remember, all of the research that we've done again all third-party research, not our research, not like some other people internally generated research but all third-party research is that 99% of consumers are comfortable with the current AM/FM generation of the car and 91 % just to be clear, 91% would prefer traditional buttons, dials and buttons in the car dash and I think automakers are laser focused on that, it is by far the number one media entertainment option, when consumers make a buying decision, is to make sure AM/FM radio.
You know, by far out there. So anything in this world that [indiscernible] we continue to see the foundation of AM/FM radio, consumers engagement with that consumers desire to have those dials and buttons in the car, that are easy to use, you know, as high as it's ever been and we feel great about that.
And the only last thing I would add to that, is obviously, they will always have the option you know, as you think about a digital option with iHeart we're always in car -- digital option, but that doesn't change the initial part of your question, on the AM/FM radio and the strength of it based on what consumers want..
Thank you, Operator. And this will conclude our first quarter 2016 earnings conference call. And, I am certainly available to answer any questions later on today if anybody would like to call. Thank you..
Thank you..
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