Mollie O'Brien - Senior Director, Investor Relations Hubert Joly - President and Chief Executive Officer Sharon McCollam - Chief Administrative Officer and Chief Financial Officer.

Chris Horvers - JPMorgan Greg Melich - ISI Group Anthony Chukumba - BB&T Capital Markets Gary Balter - Credit Suisse Peter Keith - Piper Jaffray Matthew Fassler - Goldman Sachs Michael Lasser - UBS Dan Binder - Jefferies & Company.

Ladies and gentlemen, thank you for standing by. Welcome to Best Buy's First Quarter Fiscal 2015 Earnings Conference Call. (Operator Instructions) As a reminder, this call is being recorded for playback and will be available by 12 PM Eastern Time today.

(Operator Instructions) I would now like to turn the conference call over to Mollie O'Brien, Senior Director, Investor Relations. Please go ahead, ma'am..

Good morning and thank you. Joining me on the call today are Hubert Joly, our President and CEO; and Sharon McCollam, our CAO and CFO. As usual, the media will be participating in this call in a listen-only mode. This morning's conference call must be considered in conjunction with the earnings release that we issued earlier today.

They both contain non-GAAP financial measures that exclude the impact of certain business events. These non-GAAP financial measures are provided to facilitate meaningful year-over-year comparisons, but should not be considered superior, as a substitute for and should be read in conjunction with the GAAP financial measures for the period.

A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures and an explanation of why these non-GAAP financial measures are useful can be found in this morning's earnings release.

Today's earnings release and conference call also include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.

These statements address the financial condition, results of operations, business initiatives, growth plans, operational investments and prospects of the company and are subject to risks and uncertainties that could cause actual results to differ materially from such forward-looking statements.

Please refer to the company's current earnings release and SEC filings for more information on these risks and uncertainties. The company undertakes no obligation to update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this call.

In today's earnings release and conference call, we refer to consumer electronics or CE, industry trends and our market share. Share gain is determined by reference to information from the NPD Group and other industry sources.

The CE industry, as defined by the NPD Group, includes TV, desktop and notebook computers, tablets not including Kindle, digital imaging, and other categories. It does not include mobile phones, gaming, movies, music, appliances or services.

We would also like to note that in today's earnings release and conference call, we'll be referring to comparable store sales as comparable sales. We believe this change in nomenclature better reflects our multi-channel business, particularly in light of the continuous strong growth in our domestic comparable online sales.

I will now turn the call over to Hubert..

merchandising, marketing, online, stores, Geek Squad services, supply chain, cost structure, and employee engagement. And I'm happy to provide today some highlights of our progress in a number of these areas. The first of these areas is merchandising.

During the quarter, we continued to add compelling and differentiated in-store customer experiences in several key categories including appliances, home theater, and mobile. In the appliance category, we opened six new Pacific Kitchen & Home stores-within-a- store, and expect to add up to 50 more this year.

In home theater, we opened two new Magnolia Design Center stores-within-a- store and expect to add up to 20 more this year. To-date, our existing fleet of Pacific Kitchen & Home and Magnolia Design Center stores-within-a store are outperforming our initial expectations.

Also, in home theater, based on the success of our existing vendor partnerships, we're launching two new partnerships, one with Samsung and one with Sony. By the end of the third quarter, we expect to roll out 500 Samsung Entertainment and 350 Sony Experience stores-within-a-store.

This will represent the first major merchandising transformation in Best Buy's home theater department in almost 10 years and is intended to make it easier for customers to discover and appreciate the newest rapidly evolving home theater technology.

In the mobile category during the quarter, we introduced the selling of new installment billing plans with Sprint and Verizon, and we’ll begin selling AT&Ts late in the second quarter.

These rollouts are significant, because customer adoption of these plans has been growing and our mobile business has been enabled to sell them since they were first introduced in the fall of last year. Furthermore, Best Buy is the first and today the only national retailer to launch installment billing plans with multiple carriers.

The next area where we made progress this quarter is marketing. During the quarter, we continued to evolve marketing to more targeted, personalized, and relevant customer communication, including continuing to shift away from traditional TV advertising to more targeted and relevant digital marketing.

We also began to leverage the early benefits of our new customer database, which we call Athena. These benefits include an increase in marketable e-mail addresses, the ability to target customer segments with specific offers, and the ability to send increasingly relevant e-mails.

As Athena has only been recently populated, the additional systems necessary to dynamically utilize the data are still in development, and we're only in the very early stages of being able to personalize marketing messages to individual customers.

We do believe, however, that with the Athena foundation in place, we will see improvements in marketing effectiveness every quarter as our understanding of our customers improves and new personalization capabilities are rolled out.

In our online business, we continue to leverage our ship-from-store, digital marketing, and enhanced site functionality to drive a 29% increase in domestic comparable online sales. We also leverage ship-from-store to drive improved margins on clearance and end-of-life inventory that has been historically trapped in our stores.

Our ship-from-store capability allows us to expose this inventory to our online customers, and with this exposure, we're beginning to achieve higher margins.

We also enhanced our customer shopping experience around gifting with inspirational gift centers for Valentine's Day, Easter, and Mother's Day and continue to raise customer engagement by increasing our product reviews by more than 20% since the last quarter.

Between now and holidays, as we continue to execute on the transformation of our e-commerce platform, we'll keep improving the shopping experience by implementing an improved homepage design, a more robust and streamlined wish list, significantly richer visual and editorial content, and enhanced search and navigation capabilities.

We will also add returns to open-box inventory to the online assortment, enhance the online scheduling of home delivery and installation, and make it possible for customers to see their historical Geek Squad service plan purchases when they log into My Best Buy.

In our retail stores during the quarter, we implemented the changes to the field and store structure that we outlined in our last call. In essence, we did three things. We consolidated and simplified the field organizational structure.

We reorganized the field structure around key markets with the goal of having a local strategy for each of those markets, and we reduced the number of management-level roles within the stores. And so, while we've lowered our labor costs, we have increased the percentage of our retail labor that is customer-facing.

In our Geek Squad services business, during the quarter, we continued to reduce our legacy cost structure through operational efficiencies and significantly improved our services’ net promoter score.

Our services revenue declined in line with our expectations, reflecting the expected negative pressure that we discussed last quarter related to the mobile warranty business, as Sharon will discuss later.

Looking ahead in services, our team is working on refining our existing service offerings, improving the merchandising of our services, and building new offerings that meet the needs of customers in the context of today's rapidly evolving technology environment.

In our supply chain, we continued to leverage and transform our distribution fulfillment capabilities. As we discussed in our last call, Q1 was the first full quarter that we were able to ship out of all of our 1,400 retail stores.

This capability has only significantly contributed to our online growth, but also to our online conversion and net promoter score by meaningfully reducing our out-of-stock messages.

It is also allowing us to increasing our speed of delivery to our customers, which we expect to more significantly leverage as we continue to build the more rapid delivery and fulfillment model.

In building this model, just this week, we made substantial changes in our distribution operating model to allowing work schedules with customer demand, including expending our days and hours of operation in both retail replenishment and online fulfillment. This will allow us to get inventory to our customers faster in both channels.

In the second quarter, we plan to begin exposing return open-box inventory that is currently trapped in any individual store to both our online customers and customers in other Best Buy stores.

This exposure is significant, because in general, individual stores do not have the breadth of traffic necessary to optimize the margin recovery on these products and the majority of open-box type consumer electronics is sold online.

This exposure is also a critical component of our returns, replacements and damages margin enhancement initiative and the early results are encouraging.

Relating to our cost reduction initiatives, in the first quarter, we eliminated an additional $95 million in annualized cost, taking our total Renew Blue cost reductions to $860 million towards our new target of $1 billion.

As relates to our international segment, we're continuing to execute against our Renew Blue priorities and we've made considerable progress on our cost reduction initiatives, while increasingly shifting our focus towards our topline opportunities.

So all together, while we remain mindful of the fact that we still have a lot to do in our Renew Blue transformation, the first quarter results clearly demonstrated the progress we are making towards improving our operational performance, building foundational capabilities and leveraging our unique assets to create a differentiated value proposition.

I would therefore like to express my appreciation and gratitude to our entire team for their commitment to our mission and the impact of their hard work on our results. And I will now turn the call over to Sharon to cover more details on our first quarter financial performance..

flat to positive $0.01 in Q2, flat to negative $0.01 in Q3, and then negative $0.09 to $0.10 in Q4. For cash tax purposes, though, the benefit from the reorganization will continue to be amortized. With that, I'll turn the call back over to the operator for Q&A..

(Operator Instructions) Our first question is from the line of Chris Horvers with JPMorgan..

So, I wanted to talk about the ship-from-store and what you've seen so far in terms of the benefit to margin.

You have the clearance aspect ahead, but in terms of the end-of-life inventory, how should we dimensionalize that and how much of the product in the store can be shipped out, how much of the assortment is on average on markdown in any particular quarter, and what sort of lift are you seeing in terms of net improvement on a markdown basis?.

The answer to all of your questions is yes, we are seeing benefits. In ship-from-store, the amount of inventory that has actually been unlocked represents about two-thirds of our inventory. So where we may be carrying approximately $3 billion of total inventory, about $2 billion of that has been unlocked to the customers.

We are just now working on pricing. As it relates to clearance inventory, we're working through it category-by-category.

Obviously, nothing gets better with age at Best Buy, so a gradual movement into new pricing strategies as it relates to clearance inventory and end-of-life inventory is a thoughtful strategy, and of course one that we would implement as we move forward, and that's what we're doing.

But we have already seen margin benefit, which was delivered in today's results through the utilization of ship-from-store, and we expect that to continue to grow as we progress through the year, and the demand planners learn more about how to use ship-from-store as a pricing leverage tool.

The big opportunity is from the merchant organization, where they are now pulling and pushing levers in order to move that inventory through the system faster.

And of course, it addresses the problem that we've talked about for several quarters, where when we get to the point of clearance, i.e., end of life after clearance, when one store is significantly out of balance, we have historically had to take very deep markdowns in order to clear it, because we don't have enough foot traffic in order to move that inventory through that store absent a price lever.

And now, we're going to be able to balance the inventory theoretically by opening it up and exposing it to the online customer. So you should expect to be seeing more positive, and the ship-from-store functionality in the company is only getting better and there is more to come..

Can you talk about the average amount of that inventory that's on markdown at any particular time, and what sort of your average markdown is for an end-of-life product?.

I think that's highly competitive. So, I'm not going to disclose it here on the call today.

What I would say is that if you think about our product cycle, the consumer electronics product cycle is built on the premise of obsoleting last year's model and bringing in this year's model, so it is a substantial percentage of our business that we are running through on clearance or end-of-life basis..

And our next question comes from the line of Greg Melich with ISI Group..

I want to follow up a little bit on the dynamic of Renew Blue versus the margin trends that you discussed in reference to your outlook. Basically as we go forward, Sharon, you mentioned that we expect to significantly offset those pressures with all the good things happening in Renew Blue.

Does that mean we can fully offset it in the next few quarters like we did in the first quarter or do you think that there's something to do with the timing and the year-over-year impact that will just make it harder to get the $160 million of cost reductions that you got in the first quarter?.

Yes, as you come into Q2, I think we will substantially offset it. When you get into Q3, we will be more than offsetting it at a slight level, and then by the time you get to Q4, obviously when you're picking out this much costs, it's going to have a significantly bigger benefit in Q4, and that's how it should look.

The real message in the outlook today when you look at the first call estimates is where we see the comp in Q2 and Q3. The consumer electronics industry, as defined by NPD, tracked by NPD in Q2, was again down 2.6%. That's in the press release in one of the foot notes. Obviously, we're gaining share in multiple categories.

So as we look at what has to happen with the first call estimates that we've seen out there is that we have to address this consumer electronics softness, which we believe is being greatly driven by a lack of innovation.

We need some new excitement in those categories, and we are going to continue to work towards getting back to positive comp store sales. And we've got a lot of ideas, and you’ve got to look at that online growth this quarter, it is just significant. But the real key message that we wanted you guys to take away today is the pressure on the topline..

And if I could, just remind us when we cycle those things like the credit agreement change in terms of the pressure on gross margin?.

I'm sorry, I missed that question..

So, basically the things you talked about, the credit pressure given the new program you have, when do you cycle that change?.

Each one of them is slightly different. If you noticed in the call, by Q4 you've basically cycled all of them. Warranty drops off at the end of Q2. And then, the others continue until you get to Q4..

And our next question is from the line of Anthony Chukumba with BB&T Capital Markets..

I had a question in terms of the installment billing.

I know that was a major headwind in Q4, and I guess I'm just wondering how much of a headwind was that in Q1, particularly given the fact that you're still not set up with AT&T?.

The installment billing, the fact that we're now starting to service is going to be helpful going forward. We say, though, that in the phone category, in this current quarter, there will be impact on the market of no new phones and the expectation of customers, maybe important new products coming later in the year.

So while we're excited by the ability to delight our customers with the range of options and the fact that we are the only national retailer to offer multiple carriers, we are also aware of substantial softness from an overall customer demand in the short term..

And just one related follow-up.

So would you say, I mean, looking more at Q1 that not having installment billing set up at all three carriers was more of a headwind than the lack of innovation, or would you say that the lack of innovation was the bigger headwind in the mobile category?.

Sequentially, the lack of innovation was quite significant. Remember we already had in Q4 the absence of installment billing. So sequentially, the lack of innovation was the major driver. We expect, Anthony, the installment billing to gradually pick up as store associates become effective and efficient at selling this.

And so we're quite excited by this. But again, I want to highlight that in the short term, we are likely to see some softness. So over time, installment billing will be bigger and then we'll see what the new products do later in the year..

Just adding to Hubert's comments, in the first quarter because of the timing of the rollout of the system for the two carriers in the first quarter, we did not have a full quarter of the benefit. And to our mobile results in the first quarter, it was quite immaterial..

And our next question is from the line of Gary Balter with Credit Suisse..

I heard conversations, Sharon, you gave us some outlook for second quarter, third quarter. But looking at my model and everybody else's, over 50% of your profits are in Q4.

Last year, you had some serious traffic drivers or lack of traffic drivers, as you discussed, and you had gross margins that probably dropped more than you would've expected, because it seems like everybody is reacting to Target and NPD data.

I recognize we're a few months away, but as we look out to Q4, can you talk about some of the things that you see as changing year-over-year?.

Absolutely. I think as we enter Q4, the in-store vendor experiences this year are going to be significant. We've talked about the ones that we've already been working through. We had the Samsung, of course, and then Microsoft.

And now with our new partnerships coming into Q4, which is actually a time of the year when home theater clearly stands out, we are very optimistic about the opportunity to showcase such an impressive lineup of television and home theater for this holiday.

In addition to that, I am very pleased with the progress that we are making on our promotional initiatives. Last fourth quarter, we talked about it, I don't need to reiterate here that we believe that we could have made some significantly improved decisions around the promotional activity and we have put systems in place and people in place.

So the rigger around the promotional investments has been taken, I would call it, to a new level. And by Q4, you know those always grow gradually and incrementally. So I believe by Q4 that we will see that as well. Another area that we are investing in and we are seeing progress and again it's gradual and incremental is in strategic pricing.

Now that does not mean that we will not be continuing to invest in structural pricing, which we've already talked about. But offsetting that, in the other pricing within the company that we do, which is every day, every product and timing of changing pricing, we believe that this has not been a strong capability.

Hubert had said that actually since he joined the company. And we have been progressing in that area as well. So as we come into Q4, I believe that you will see a greater level of sophistication in both pricing and promotions. Additionally, of course, when I just responded to Greg is that we will be then comping all of our notable negative impacts.

And as it relates to the services business, of course you noticed or could take note in the prepared remarks this morning about the fact that the work that we have done to reduce severity, while that reduces our revenue because obviously we're not fixing as many things as we subcontract for AIG and others, we have made significant progress in our selling process and in our services programs.

And I expect again gradually and incrementally to see those be beneficial to us as we get into the really important fourth quarter.

I think we all believe that there's going to be some exciting innovation in several of our categories including mobile some time this year and of course that's an opportunity to protect those valuable products for our customers and we expect to continue to remain very focused on our services..

And our next question is from the line of Peter Keith with Piper Jaffray..

So the consumer electronics industry declines were pretty consistent in Q1 and Q4.

Are you expecting those declines to get worse as we go forward here in Q2 and Q3?.

I don't believe that we have any reasons to necessarily believe that they are going to get worse. There wasn't much innovation in Q4 compared to Q1. So I don't know that we are viewing it as substantially worse. We think that mobile without the newness and the anticipation is going to be affected by something different.

And remember, NPD does not track mobile. You need to focus on those categories and which ones, but mobile is actually not in those categories. So we think where you're going to see it, the additional pressure is going to be in Q2 and Q3 in mobile..

I want to ask a separate question just on some of the management changes.

Hubert, could you address the change of leadership with US stores and then also with Jude Buckley moving out of that co-merchandising role and into a marketing role? I know he has since departed, but I'm wondering how you're changing things at the top there?.

What I would say, Peter, is that I'm very proud of our team. We have in our executive team some very strong leaders and we've been able over the last 18 months to significantly not only deliver, but strengthen the management team. My colleague on this phone call being a great example of that, of course, with Sharon.

There's one area where we need to continue to strengthen our capabilities, I would say, which is the whole area of developing great customer experiences and marketing. And so we'll be focused on that.

Now each individual case and I'm not going to comment on individual leaders, but again I want to reiterate how proud I am of our team commitment to our mission, the talent that exists and we'll continue to strengthen it, particularly in this customer experience and marketing arena.

As relates to the new leader of stores, Shari Ballard, I want to recognize her publicly. Our team is a combination of people who've been at Best Buy for a long time and newcomers. Shari is an amazing leader. I personally had the opportunity to work closely with her in the last 18 months. She is very strategic. She is performance-oriented.

She knows retail inside out. She has grown tremendously. She is one of the most extraordinary leaders I've had the opportunity to work with. And already in the last few weeks, she took the leadership of our retail stores in the US. She tends to have a very meaningful impact. So we're very excited about Shari leading our store organization..

And our next question is from the line of Matthew Fassler with Goldman Sachs..

So you've already obviously been engaged in an aggressive cost cutting effort across the enterprise. But as we look at the relationship between your overall comps and your growth in online, it seems like the model would dictate some modest persistent sales decline in the stores.

If you could just give us a sense over the long run how you're adjusting your model to make it more flexible on cost and how much room there is to sort of move with the migration to omni-channel as you optimize your cost structure..

We're very pleased with the growth of our online business. I think 29% is a good number, and Sharon has outlined the key drivers of that. I would note one thing, which is increasingly going to be how to distinguish between online and store. And in many ways, of course we're moving to be a multi-channel retailer.

But our ship-from-store do you count this in the store result or in online? Of course, we know that our store leaders are compensated and incentivized on the whole.

Increasingly, we want our store associates to, if the product is not available in the store, to tell the customer, of course, I can get it to you, be it from DC, from another store and so forth. And we're very pleased with our multi-channel capabilities and how we can leverage that to serve an increasing number of customers.

Now we are seeing, as any other retailer, a phenomenon which is a reduction of in-store traffic as customers spend more time researching online and many times closing the sale online and some of the times going into the stores. So we have the ability to flex the labor model.

We've done some of that in Q1, lowering the overhead in the stores, which means that we are increasing the part that's variable and customer-facing of course. And one of the areas of focus of Shari is to look at how we can adjust dynamically the starting to the traffic store-by-store, but also day-by-day and hour-by-hour and category-by-category.

Now over time, we've been very consistent in talking about the fact that we will continue to optimize our store footprint. We know that in the short term, our store contributing positively are our great assets.

But over time, we'll see how all of this evolves, our traffic pattern continues to evolve, and how we are able to compensate some of them through our own growth initiatives. As we develop our personalization capabilities with Athena, we're gaining flexibility in adjusting our flow footprint.

But this is something that will take place over multiple years. And so there're some of the things that we're thinking about as relates to that..

And our next question is from the line of Michael Lasser with UBS..

I wanted to follow-up on two comments made previously in the call. The first was on the prospect of innovation beyond mobile phones. As you alluded to the industry really does need to drive innovation. And I was hoping you could expand on where you think that will come from mostly around the holidays and then moving into next year.

And then second, Sharon, you alluded to the potential for margin expansion in the third and fourth quarter, could you quantify how much margin expansion you think the enterprise could achieve during that time?.

As relates to category growth drivers, getting into the next several quarters, holiday and next year, I would list probably a small handful of them. One is in home theater, ultra-high definition TV.

Obviously we do expect some traction there, A, because from the customer standpoint it's materially different; and B, because we will be the destination for ultra-high definition TV with our Samsung and Sony stores in the stores, our Magnolia design centers, et cetera.

Second, we think a good deal in traction in gaming of course with the new platform cycle. And while early in the cycle, it's mainly hardware driven. Of course as the install base grows and as games developers and publishers will have had more time to bring new products to market, we will see the cycle gaining momentum. I think third is appliances.

You've seen our continued growth in appliances, driven by the housing recovery and expansion of the appliance section, the Pacific Home & Kitchen performance. So it may be less technology-driven, but more underlying economics and our merchandizing initiatives. And of course, we're seeing good traction around computing.

You've seen that with our Windows store in partnership with Microsoft. Beyond that, we've talked about, I think, the industry as a whole is focused on new categories around health and fitness and connected home, just may take longer to materialize and produce a big impact. But there is a ton of innovation going on there.

So less impact on Q4 clearly, but looking at the next two or three years, areas of intense focus. So these are some of the things I wanted to highlight..

When you take my comments and you put them actually into the P&L, the gross profit rate in Q3 will be down. Remember that it is the Renew Blue cost reductions that are offsetting those pressures. And those pressures on a year-over-year basis, of course, are in Q3 and not so for Q4.

So I want to be clear about your question was if it was the gross profit rate, I think you said the margin rate, and I don't know if you were specific about gross profit or operating margin. What you should see in Q3 is a stabilization of that operating margin. But of course, you're going to see the lower revenue.

And then coming into Q4, where we're very hopeful there's the new innovation comes in as well, you should see an OI margin expansion in Q4 in light of the results of Q4 last year..

And the magnitude of the increase will just depend on a variety of factors like the promotional environment, et cetera?.

It is so clever how you guys do that..

We try..

We are not giving guidance. Thank you, though..

And our last question comes from the line of Dan Binder with Jefferies & Company..

I was wondering if you could touch a little bit on your price investment activity, specifically accessories. That's been an area where you have had price gaps with competitors. I think some still even still exist.

So I'm kind of curious what inning you are in on that investment, if you're seeing better growth in the category, better attachments to core purchases?.

So yes, our strategy is to be price competitive and that applies to the entire product lineup. We'll continue in the next several quarters this year to make targeted investments, so that we can continue to align. Of course, this is a complex field, because you have multiple categories, multiple competitors and so forth.

But I must say I'm very pleased with the progress we're making in this area as well as the customer response in this area. So we'll continue in the next several quarters this year to make these investments..

I'm not sure if I can sneak one more in, but you've had some new leadership in Canada in Geek Squad.

I'm just curious if we can get an update on some of the initiatives particularly in light of the negative comps that we're seeing in both areas?.

So in Canada, our President is Ron Wilson. I was with him last week. He is a seasoned veteran of Best Buy. He's done a remarkable job adjusting the cost structure in Canada. Canada at this point in consumer electronics is a very, very soft market. We've seen significant industry declines. We're holding our own very well in comparison to the market.

So very good job on the cost side. And the focus is shifting to driving the topline of course, along the same lines as our Renew Blue initiatives in the US.

As relates to services, Chris Askew, who joined us about nine months ago, who is a 20-year industry veteran in the IT services industry, has done a very good job in a number of areas so far pertaining in particular to driving efficiencies.

There is a lot of process improvements that he's been able to carry, materially improving the service quality around our various service lines. As we celebrate the 20 years birthday of Geek Squad this year, the focus there also is shifting to growth.

So there is a lot of work he is leading around reviewing the existing service portfolio, the merchandizing, the marketing, the selling of these services in partnership with Shari Ballard in particular in the stores, as well as innovating.

When you think about the needs of the customers in their connected home, there's significant opportunity for us to be their technology partner not just in terms of the installation of a service, but for the management of their entire services. So we have a pipeline of innovation that he is working in, in a very disciplined fashion.

But of course it takes time to go from ideation to evaluation and then to launching the services. So a lot of work going on in this area..

And I'll just add to that that in our prepared remarks this morning, we actually added comments about the decline in services revenue. While we are going through this transition on these mobile warranty costs, we've referred to them as costs, because theoretically they are.

But the way that shows up in the P&L, which I talked about is higher mobile warranty premium costs, actually end up in lower commission revenue. That is how the accounting for that played out.

And then on the service, where we repair the products under those Geek Squad program, as we improve the actions we take to reduce severity, it reduces revenue, but improves profit.

So after the call today, I'd be happy to go into more detail on that for anyone, because we could actually have a great performing services business, and as we work on improving our efficiency, it could have a negative impact on revenue, but a higher improvement on gross profit.

So I think it's really important that everybody understand that, especially as we go through all the operational efficiencies that Chris is introducing for us..

Ladies and gentlemen, this concludes our conference. Thank you for your participation. You may now disconnect..