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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2015 - Q2
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Executives

Henry A. Diamond - Senior Vice President of Investor Relations & Corporate Communications Strauss H. Zelnick - Chairman, Chief Executive Officer, Member of Executive Committee and Member of Special Litigation Committee Karl Slatoff - President Lainie Goldstein - Chief Financial Officer and Principal Accounting Officer.

Analysts

A. Justin Post - BofA Merrill Lynch, Research Division Eric O. Handler - MKM Partners LLC, Research Division Andrew E. Crum - Stifel, Nicolaus & Company, Incorporated, Research Division Daniel Ernst - Hudson Square Research, Inc. Benjamin A. Schachter - Macquarie Research Brian Patrick Fitzgerald - Jefferies LLC, Research Division Edward S.

Williams - BMO Capital Markets U.S. Lawrence J. Haverty - Gabelli Multimedia Trust Inc. Arvind Bhatia - Sterne Agee & Leach Inc., Research Division Neil A. Doshi - CRT Capital Group LLC, Research Division Stephen Ju - Crédit Suisse AG, Research Division.

Operator

Greetings, and welcome to the Take-Two Interactive Software Quarter 2 Fiscal Year 2015 Earnings Call. [Operator Instructions] As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Hank Diamond, Senior Vice President of Investor Relations and Corporate Communications for Take-Two Interactive. Thank you. Mr.

Diamond, you may begin..

Henry A. Diamond

Good afternoon. Welcome and thank you for joining Take-Two's conference call to discuss its results for the second quarter of fiscal year 2015 ended September 30, 2014. Today's call will be led by Strauss Zelnick, Take-Two's Chairman and Chief Executive Officer; Karl Slatoff, our President; and Lainie Goldstein, our Chief Financial Officer.

We will be available to answer your questions during the Q&A session following our prepared remarks. Before we begin, I'd like to remind everyone that the statements made during this call that are not historical facts are considered forward-looking statements under federal securities laws.

These forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to us. We have no obligation to update these forward-looking statements. Actual operating results may vary significantly from these forward-looking statements based on a variety of factors.

These important factors are described in our filings with the SEC, including the company's annual report on Form 10-K for the fiscal year ended March 31, 2014, including the risk summarized in the section entitled Risk Factors and in the company's quarterly report on Form 10-Q for the fiscal quarter ended June 30, 2014.

I'd also like to note that, unless otherwise stated, all numbers we will be discussing today are non-GAAP. Please refer to our earnings release for a GAAP to non-GAAP reconciliation and further explanation. Our earnings release and filings with the SEC may be obtained from our website at www.take2games.com. And now I'll turn the call over to Strauss..

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

Beyond Earth, and WWE 2K15 has been outstanding, as Karl will discuss shortly. Through the tireless passion and dedication of our teams, we've been able to accomplish the challenging task of simultaneously delivering 4 AAA titles within a single month, supporting them with world-class marketing campaigns and executing seamless global distribution.

In doing so, 2K has further exemplified its impressive capacity for growing its business by delivering multiple high-quality products and building leading franchises, and there's more to come.

As a result of our better-than-expected second quarter performance, strong current business trends and positive outlook, we've raised our revenue and earnings expectations for fiscal 2015, which is on pace to be one of our best years ever.

Looking ahead to fiscal 2016 and beyond, we have a robust pipeline of "yet to be announced" titles in development, including both groundbreaking, new intellectual properties and new releases from our established franchises, coupled with digitally-delivered offerings designed to drive recurrent consumer spending.

Our company is better positioned than ever to continue delivering long-term growth, profits, and returns for our shareholders. I will now turn the call over to Karl..

Karl Slatoff President

the Complete Edition for Xbox 360 and PlayStation 3.

Featuring the award-winning title and all of its previously released add-on content, The Complete Edition provides unprecedented value and is a must-have item for gamers who have yet to experience BioShock Infinite's graphically stunning world, deep and immersive storytelling and heart-pounding action.

On November 18, Rockstar games will launch their record shattering hit, Grand Theft Auto V on PlayStation 4 and Xbox One, with the PC version to follow on January 27, 2015.

In addition to increased draw distances and higher resolution, players can expect a range of additions and improvements including new weapons, vehicles and activities, additional wildlife, denser traffic, a new foliage system, enhanced damage and weather effects and much more.

Players returning from the PlayStation 3 and Xbox 360 versions will get access to a host of new, exclusive content, including rare versions of classic vehicles from across the Grand Theft Auto series, activities such as wildlife photography, new shooting range challenges, new weapons and more.

Included with Grand Theft Auto V is free access to Grand Theft Auto Online, which now will feature online play for up to 30 players on PlayStation 4 and Xbox One. The current community of players will have the ability to transfer their Grand Theft Auto Online characters and progression to their choice of either PlayStation 4, Xbox One or PC.

In addition, all content and gameplay created for both Grand Theft Auto V and Grand Theft Auto Online will also be available for the PlayStation 4, Xbox One and PC with more to come.

Rockstar Games will continue to support both Grand Theft Auto V and Grand Theft Auto Online with new offerings throughout the year, including regular content drops and limited-time event updates. Rounding out our fiscal 2015 lineup will be 2K's February 10 launch of Evolve for PlayStation 4, Xbox One and PC.

Developed by Turtle Rock Studios, Evolve is the only title in history to win Game of Show honors at both E3 and Gamescom in the same year.

Consumer anticipation for Evolve continues to build, and starting tomorrow through November 2, the big alpha test for this unique 4 versus 1 multi-player shooter will be available exclusively for 24 hours on Xbox One. In addition, the alpha test will be available on PlayStation 4 and PC from October 31 to November 2.

While the alpha test is not fully representative of the final product, it will give our teams a chance to test the game in the hands of our most passionate consumers. And we will test it again in the open beta for Evolve, exclusively for Xbox One in January. We remain incredibly excited about the potential for Evolve.

Looking beyond this fiscal year, we have a robust pipeline of titles in development. To date, we have revealed 2K's Battleborn, an all-new intellectual property developed for next gen and PC by Gearbox Software, the creative team behind our Borderlands franchise, which is planned for release during fiscal 2016.

The title, which was featured on the August cover of Game Informer, is a blended-genre game that combines first-person shooting, cooperative combat and an expansive collection of characters to deliver an all-new hero-shooter experience. We'll have more to announce about our future lineup in the months to come.

In closing, I'd like to join Strauss in thanking our global teams for delivering a superb holiday lineup and continuing to executive our proven strategy of creating the most innovative and highest-quality titles in our industry. I'll now turn the call over to Lainie..

Lainie Goldstein

Beyond Earth. We expect gross margins in the upper 40s. Total operating expenses are expected to increase by approximately 33% from the prior year third quarter, primarily due to higher marketing expense for our holiday releases. Selling and marketing expense is expected to be about 13% of net revenues based in the mid-point of our outlook range.

Our third quarter outlook also reflects interest and other expense of approximately $2 million, tax expense of $32 million, and weighted average fully diluted shares of approximately 114 million.

This reflects weighted average basic shares approximately 80 million, 8 million participating shares and 26 million shares representing the potential dilution from our convertible notes under the if-converted method of accounting.

Interest on the convertible notes, net of tax, is approximately $1.9 million, which should be added back to net income to calculate net income per share under the if-converted method. In closing, fiscal 2015 is poised to be among Take-Two's best years ever.

We continue to benefit from top creative assets coupled with a sound financial foundation, which provide our organization the flexibility both to execute our core strategy and to capitalize on new opportunities for growth.

We are well positioned to deliver non-GAAP profits every year for the foreseeable future and return to our shareholders over the long term. Thank you. Now I'll turn the call back to Strauss..

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

Thanks, Karl and Lainie. On behalf of our entire management team, I'd like to thank our colleagues for their contributions to our success. To our shareholders, I want to express our appreciation for your continued support. We'll now take your questions.

Operator?.

Operator

[Operator Instructions] Our next question comes from the line of Justin Post with Merrill Lynch..

A. Justin Post - BofA Merrill Lynch, Research Division

A couple of questions on GTA V.

When you think about the huge player base that's out there, do you think you can get a decent conversion among people to maybe try and buy GTA V? What's kind of your thinking around that? And then could you reiterate or repeat those digital numbers? Did you say half of your digital is coming from GTA V? Just want a clarification on that.

And then maybe one for Lainie about the cash.

Clearly going to be a year with solid earnings, where are you deploying some of that cash that's not really coming through on the cash flow statement?.

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

Thanks, Justin. In terms of GTA V, obviously, having sold something like 34 million units of GTA V for what is now a prior gen, we know we're attracting a very significant core gamer audience and we also attracted people who are not core gamers.

But we don't think we had 100% market share of everyone who had platforms, and so we do think there's an opportunity for people who haven't yet enjoyed the title to enjoy it for next gen. Equally, when you do go buy a new platform, it seems to me that it would be very exciting to have one of the most important titles in the industry.

But we tend to like to talk about this stuff after it's happened not in advance. We're really proud of the lineup we've had. We're immensely proud of the achievements of the Rockstar team for GTA, and we're anxiously awaiting the November release. So we'll see how it goes.

And Lainie can answer your question about digital, then I'll pick it back up on cash..

Lainie Goldstein

Okay. For digital, we said $90 million for the quarter was in digitally-delivered offerings, and 58% of that came from our recurrent consumer spending, which grew 45%, so we didn't specifically break out what GTA Online was, but that's the information we gave around the digital business..

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

And then just in terms of deploying our cash balance, we've said repeatedly that we've used and expect to use cash to support organic growth. It's been a good story on organic growth. In 2007, our apples-to-apples net revenue was roughly $700 million. This year, we're guiding to $1.4 billion to $1.5 billion.

Last year was obviously well over $2 billion, and that's all been generated to organic growth. We are risk-averse folks. We don't intend to change that, certainly don't intend to be profitable yet.

But we do see growth opportunities that we now have the ability to avail ourselves of, especially as we head into what we believe will be a very significant growth periods driven by these new consoles coming online. Secondly, we said we will contemplate accretive acquisition or inorganic growth.

We've been very selective in anything that we've done so far. And thankfully, it's all worked out for us. But that is something we can now contemplate, but I want to emphasize that we're only interested in accretive deals, and I mean accretive within a reasonable period and accretive on a mathematical basis, not just a business model basis.

And finally, we've shown a willingness to return cash to the shareholders. We have very meaningful stock buyback last year, that's another opportunity as well. So minimally, there are 3 possible uses. I think it's also worth noting in our business, cash is a strategic asset.

Like any entertainment business, there's an element of risk and volatility in our business that we've aimed very much to drive that out. We definitely have a much more predictable and much less volatile business than we used to have years ago.

But having a meaningful amount of cash does allow one to play through the inevitable ups and downs of our business and to avail ourselves of opportunities when they do arise..

A. Justin Post - BofA Merrill Lynch, Research Division

Maybe one follow-up. Why would cash earnings be below operational earnings this year? Just trying to reconcile the difference between the cash flow statement and the income statement just for this year. It looks like kind of a difference between the 2 this year..

Lainie Goldstein

It's definitely a buildup of our development cost on our games and our strong pipeline going forward, that's what's causing the difference..

A. Justin Post - BofA Merrill Lynch, Research Division

So growth in software development on the balance sheet?.

Lainie Goldstein

Yes. Yes..

Operator

Our next question comes from the line of Eric Handler with MKM Partners..

Eric O. Handler - MKM Partners LLC, Research Division

I wonder if you could talk a little bit about the state of retail right now as we sort of get closer to holiday season.

Are you finding that retailers are having a willingness to take on physical inventory? And are you seeing any skittishness as sort of the -- as consumers sort of steadily migrate to more full game downloads?.

Karl Slatoff President

It's Karl. We've actually seen a very robust retail market, and all of our retail partners have been enthusiastic about our titles. So to the extent there's any skittishness in the market, and we've had heard rumblings of some of it, we haven't seen any of it at this point. So we're very sanguine on what the state of the market is.

And frankly, there's nothing that we've been told by any of our partners that give us any significant concerns. So we think it's going to be a fantastic holiday season, and we're incredibly excited about the lineup that we have, which is a much bigger lineup than we're used to having at the time of the year. So we feel good..

Eric O. Handler - MKM Partners LLC, Research Division

Okay. And just one follow-up for Lainie. It looks like operating expenses came in a little bit lower than expected. Anything going on in there in terms of were those reallocated or maybe some permanent taking out of the business, or just talk a little bit about that..

Lainie Goldstein

In Q2, what we saw in operating expenses was a little bit lower in terms of our marketing expense and it was some timing. So most of that marketing we'll see in the rest of the year in Q3 and Q4..

Operator

Our next question comes from the line of Drew Crum with Stifel..

Andrew E. Crum - Stifel, Nicolaus & Company, Incorporated, Research Division

The Pre-Sequel, could you comment on how it sold or what the selling look like relative to Borderlands 2? And then, I have a follow-up..

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

The Pre-Sequel, naturally it's available only for what is now prior gen. It's not available currently for next gen. We're very happy with the initial results. It remains to be seen. It's early days yet but you wouldn't want to comp it to the last Borderlands. So I don't think that would be an appropriate comp right now..

Andrew E. Crum - Stifel, Nicolaus & Company, Incorporated, Research Division

Fair enough. And then, just last question, Strauss, as far as fiscal '16 is concerned, you've made reference a couple of times to the "robust pipeline," you've got some momentum with digital, and you expect to be net cash flow positive next year.

Can you -- is it too early to comment on growth prospects for next year? How comfortable are you that the business can grow versus 2015?.

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

We feel good about the place the industry is in. And I put Take-Two to decide for the moment. This has historically been an excellent time for the business. And a couple of our important peers are performing, and it made pretty good announcements of late.

The early stages of the launch of new hardware historically has been a very good thing for the interactive entertainment business, and this time around appears to be no exception. To the contrary, it looks like it's going to be a very robust period in terms of initial selling.

The key competitors whose strategies make sense, who have strong balance sheets, who have strong-owned intellectual property and strong technical abilities, and we put ourselves on that short list, should be very well positioned, but we're not the only ones. We've given as much color as we can on 2016, a much more color than we used to give, frankly.

We don't have much more to add now. And as we have marketing announcements, of course, our labels will make them. But sitting here today, we feel -- obviously, because we've increased our financial outlook for this year, we feel very sanguine about this fiscal year. And again sitting here today, we feel as though '16 is unfolding nicely as well.

But it's early yet..

Operator

Our next question comes from the line of Daniel Ernst with Hudson Square..

Daniel Ernst - Hudson Square Research, Inc.

It seems interesting to me that 2 of the biggest games out this holiday are actually upgrades of prior games. One, of course, is yours in GTA V coming to next gen and the other is Halo, being rereleased in all of the series for at least one of the next gen consoles.

And so I'm wondering is that a treatment of other games in your deep catalog that you think are appropriate to migrate up to next gen and be rereleased but upgraded. And then to the Halo thing it's interesting in that it's repackaged the entire story into kind of one game.

And is that something you might consider for GTA given the deep history of that game, not just GTA V, but all the way back the last decade or so? And then two, also on GTA, wondering if you could comment on what percentage of the people that have bought the game are still engaged with the game, either offline or online.

And in the online component, what percentages of those online players are also payers?.

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

Yes, in reverse order, appreciate the question.

This quarterly report continues to reflect that the Grand Theft Auto online has been a significant contributor to our results and obviously, we repeatedly said that we're gratified by how the title is performing, both the full game release as well as the online component, and we've been gratified by the long-lasting nature of that.

But beyond that, we haven't given out much more data, and I don't see us doing that right now either. In terms of the kind of titles we put out, and I understand your question, in any given year, we and our key competitors launch new intellectual properties and new iterations of older properties.

And occasionally, when we see a platform shift, we will take an old property and create an iteration of that in a very similar form for next gen, and we wouldn't rule anything out.

That would be driven by the market opportunity we perceive and the potential for delivering a quality release, and that would be very much something that'd also be driven by the passion of our labels. It would not be something that we would mandate to our labels.

Our labels are driven by the desire to delight consumers and pursue their creative passions, and that's been a formula that's worked extraordinarily well for this company for the past 7 years.

So we're not -- we don't have a policy answer to it, except our job around here is to make sure that consumers are thrilled, to deliver the very best titles in the marketplace, and to make sure that for the top creative talent in the industry, this is the #1 place to work..

Operator

Our next question comes from the line of Ben Schachter with Macquarie..

Benjamin A. Schachter - Macquarie Research

A few questions. Strauss, when you're talking about Rockstar, some investors still think it's just GTA. So wondering if you could walk through some of the other key Rockstar franchises and comment on what they mean to Take-Two.

And also, can you tell us if there's any new IP that is being developed by Rockstar, or is everything in the pipeline based on existing IP? And then coming at the GTA next-gen question a little differently, can we get a sense of what it looks like in your guidance versus the original launch? Does the guidance assume it's 10% as big, 20% as big, 30%, et cetera? And then, just finally, when you're looking at potential acquisitions, are you primarily looking to buy something very much directly related to video games? Or are you looking more broadly at media?.

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

So Ben, let me take your first and your third, then I'm going to ask you to repeat your second after I've done that because you were speaking quickly, and I'm slow on the uptake.

In terms of Rockstar, as you know, I think you know as well as anyone other franchises include Red Dead, which has been massively successful for our -- for Rockstar and for our company, the Midnight Club franchise, Max Payne and numerous other titles.

In terms of what Rockstar is working on in any given time, we really want our labels to make announcements and focus on the consumer and marketing, and that's something that you'd hear from Rockstar when the time is right.

In terms of acquisitions, the interactive entertainment business is the only growth business in the audiovisual entertainment business. And there are areas to that business to which we currently do not have exposure, so there's plenty of opportunity out there.

But we don't rule anything out, as long as it fits with the company's DNA, as long as it's high quality and clearly would have to be digitally focused entertainment. And I'm sorry, could you repeat your second question for me..

Benjamin A. Schachter - Macquarie Research

Yes.

Just relating in the guidance, are you assuming that GTA V is 10% as big as the original launch or 20% as big, or what number should we be thinking about that?.

Lainie Goldstein

We're not giving out details on a title-by-title basis of our assumptions..

Operator

Our next question comes of the line of Brian Fitzgerald with Jefferies..

Brian Patrick Fitzgerald - Jefferies LLC, Research Division

You announced that the closed alpha of Evolve, and we've seen these closed alphas more frequently now. So just kind of wondering what kind of pre-order brand lift do you generate out of these things.

Or is it more about benchmarking and scaling, the online multi-player pieces or monitoring engagement? And then, at the margin, does it drive more digital purchases versus retail purchases?.

Karl Slatoff President

Brian, it's Karl. I think definitely more of the latter in terms the reason why we do this. It's really more to test the game out, to understand -- get some consumer feedback and to make sure the game is working properly, so that we can adjust our development efforts as we see fit.

There may be an incremental marketing benefits to it, but frankly, that's not the primary reason that we would do something like that. It really is purely on the development side. In terms of skewing towards digital, we really haven't done an awful lot of these, really if any.

So we don't really have any -- a lot of first-hand experience in terms of is it going to skew for digital. I suppose you can make an argument that when you engage people in that way, they're already predisposed to downloading something digitally because that's the way it's typically available. You could make that argument.

But how it plays out, it's frankly, we really don't care, because we don't care how people get it. We don't care if they download it. We don't care if they get it on a disk. It doesn't make a difference to us..

Benjamin A. Schachter - Macquarie Research

And then, maybe one quick one. You pointed a broad strength across all platforms of NBA 2K.

Any comments on the traction differentiation across the platforms? Or does it kind of correspond to market share? And when you mentioned the Amazon devices, any early traction you see in there with respect to gaming? And Android NBA 2K, is that exclusively on Amazon Android, because you specifically call out available on iOS and Amazon devices?.

Karl Slatoff President

Okay. In terms of strength across the platforms, the good news is we're having strength in NBA across all of our platforms. And in terms of weight between platforms, I don't think we're seeing anything terribly different than we've seen before. So the good news is, is that we feel good across all the platforms.

I'm sorry what was the other question?.

Benjamin A. Schachter - Macquarie Research

It's just on -- with respect to NBA 2K, you call out availability on iOS and Amazon devices.

That's not exclusive to Amazon Android, right?.

Karl Slatoff President

Those are the only 2 platforms that we've announced anything or that they're on at this point. So we haven't talked about other platforms it may or may not be on..

Operator

Our next question comes from the line of Edward Williams with BMO Capital Markets..

Edward S. Williams - BMO Capital Markets U.S.

Just to follow up a little bit.

Karl, I know you don't care necessarily how the devices or the games are delivered, but can you give us a sense as to what sort of change you're seeing in terms of the digital distribution of full game downloads relative to what you've seen in prior cycles? And then, also can you guys just follow up a little bit as to what status is with some of the non-partnerships you got going on in Asia?.

Karl Slatoff President

In terms of digital -- in terms of the strength of digital distribution, obviously, digital distribution is incredibly strong, continues to be strengthened in the PC market for us. It's a very, very, very important component of that market, and we continue to see growth in that particular segment.

In terms of console, we're seeing strength across the board digitally and also on from a physical side. And in terms of is it -- are we getting more digital? I would say that certainly there's more digital activity at this point, but it's not something that we see is changing in a rapid fashion that's worth noting at this point..

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

And in terms of China, things are going well. NBA 2K China online continues to perform well. We continue to be optimistic about Civilization coming, and we're excited..

Operator

Our next question comes from the line of Larry Haverty with GAMCO..

Lawrence J. Haverty - Gabelli Multimedia Trust Inc.

I just have a couple of questions.

One, do you have a strategy with regard to removing the convert? Are you going to force conversion at the first opportunity? And could you walk us through what that is or just let it sit there so that people who want to own equities can show that they're owning bonds?.

Lainie Goldstein

Well, one of our -- the most recent -- the earliest convert is going to be up in 2016. So it doesn't really seem to make sense right now for us to do anything about that until that time. But we continue to look at it and see if there's an opportunity to make any changes in our capital structure..

Lawrence J. Haverty - Gabelli Multimedia Trust Inc.

Okay. And second thing is, do you have any view on what the marketing plans are for the next gen systems from Sony and Microsoft for the fourth quarters? It's been reasonably silent. And so far, it looks like the next gens are selling quite well.

But I'm just interested in any insights that you might have on what the game-box guys are actually doing to get more of these products into consumer hands..

Karl Slatoff President

Larry, we agree that -- we are very encouraged by the sales of next gen -- of next-gen devices. Things are going really, really well. I know that everyone is expecting a very hot season this year. In terms of specific marketing plans, we really don't know any more than you guys do, what they publicly announced.

We know that Microsoft has announced a pricing change, which should certainly benefit the installed base on that platform. But in terms of specific plans, that's something that we don't know..

Operator

Our next question comes from the line of Arvind Bhatia with Sterne Agee..

Arvind Bhatia - Sterne Agee & Leach Inc., Research Division

I have a more general question for you guys. In the past, we've all looked at preorders as a good predictor of success for games. With more stuff happening digitally, more full game downloads, et cetera, I'm wondering if -- how you are thinking about games as you develop them.

What do you monitor? Is it social media, chatter? Is there other things, particularly with something like Evolve? How are you thinking about that? And then, I'm going to have a follow-up..

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

Yes. I mean, presales tend still to be a pretty good leading indicator. Awards, covers, press, social media and the like can also be good indicators. And we do have market research to track that as do our competitors. So with social media, there's a bit more insight than there used to be. And I would say, we have pretty good sense of that.

We also need to because retail is our partner and we need to make sure that what we're willing to ship is a reflection of what we think the demand is..

Arvind Bhatia - Sterne Agee & Leach Inc., Research Division

I guess what I was trying to figure out is preorders are still the #1 way that you are trying to figure out the potential for a game at this point?.

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

Not really. I mean, they definitely will tell us something about launch quantities, but they don't tell us all that much about lifetime. But Metacritic ratings, for example, which you obviously don't know until after you've established your launch quantities, can tell you something about that.

So I would say that preorders are important in terms of launch for many titles, not all. There are titles that have long tail. Our Civilization titles tend to have a very long tail. In other instances, it can tell you a great deal.

But you want to see how the title rates and then generally speaking, how consumers like it after it's in the market to get a sense of your lifetime sales..

Arvind Bhatia - Sterne Agee & Leach Inc., Research Division

Great. And then my other question is a follow-up on the full game downloads question. I know that Karl mentioned that it's not really material yet. Some of the competitors are talking about 10% to 15% of volume going through digitally.

When you think about GTA V, do you think that you would be thinking about, for planning purposes, something like that? Or just wondering how you think about it..

Karl Slatoff President

Arvind, it's Karl. Just to clarify, I didn't say it wasn't material. I actually said we just didn't care. So there's a pretty big difference there. Whether it's download, a full game download or on a disk, it's irrelevant to us.

But you can pretty much assume that we're experiencing the same kind of numbers as everybody else because it's kind of an industry phenomenon. It's not a company-specific or even -- it can be a title-specific phenomenon, but certainly not company-specific phenomenon. But the point is that it doesn't matter to us.

In terms of our expectation about percentage digitally downloaded for GTA, we wouldn't share that with you. And again, it's not something that we really focus on to begin with..

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

We want to be wherever the consumer is. And we have said that our margins on digital distribution are a bit higher. They are for the industry as well. But in terms of margin dollars, there's a bit of a difference in our favor, but not much. But we can't control that.

What we can control is making sure that we're ubiquitous, that we're wherever the consumer is. And our belief is that's our job and we can vote, the consumer votes. So that's our job to just make sure that the options are available..

Operator

Our next question comes from the line of Neil Doshi with CRT Capital..

Neil A. Doshi - CRT Capital Group LLC, Research Division

You guys launched mobile games like NBA 2K15 for iOS? Do you feel like that these games are bringing new people to the franchise? Or are you primarily getting people who own the console version and just wanted an opportunity to continue to engage and play with these games when they're kind of away from the console? And then, Lainie, on the gross margins, I think that's the highest we've seen to date.

Any thoughts on where kind of gross margins could go long term especially as digital continues to ramp up and become more important part of your revenue mix?.

Karl Slatoff President

Neil, it's Karl. I would say -- to answer your first question about NBA mobile, I would say that it's both. There are people who are engaged specifically with the mobile titles and there are people who are engaged with both, with the console title and use the mobile titles in a companion fashion.

And some of our mobile releases are actually designed to be companions to the console, but not necessarily tethered to or specifically required in order to play. So the answer to your question is both. And we also experienced the same thing at WWE.

We have WWE Supercard, which is one of our most successful mobile releases from 2K to date, which you can play on a standalone basis but also has some connections into the console game. So it really is both..

Lainie Goldstein

In terms of the gross margin, for this quarter, we saw a bit of a higher margin based on our recurrent consumer spending being a big part of the business in the quarter.

And then, for the full year, we said we're going to be mid- to upper 40s for the year, and that's also been driven by our recurrent consumer spending that's becoming a bigger part of our business this year, and we hope to see that going forward..

Operator

Our next question comes from the line of Stephen Ju with Crédit Suisse..

Stephen Ju - Crédit Suisse AG, Research Division

So Strauss, I think you've consistently said before, and correct me if I'm wrong, or putting words in your mouth, but your willingness to take some of your existing franchises global will be low cost and probably deliberate and careful.

But given that you are alluding to what appears to be a traction with NBA 2K in China, and that has been in the market for some time now, has that changed your attitude or willingness to step up the risk curve a little bit and perhaps speed up the process of taking your content to the global audience?.

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

Well, our content is already available to the global audience. We have direct distribution into the far corners of the world. And it's one of the things that we're most proud of. Our titles are available virtually everywhere. And of course, there are limitations in China, although that market may well be opening up also.

As you probably know, consoles are launching there. There's still going to be significant content restraints, but we think there potentially are some opportunities.

If you're referring to other forms of our franchises like NBA 2K Online and Civilization, selectively, we absolutely would like to pursue those, and we are somewhat less risk-averse than we used to be partially based on the success we've enjoyed and partially based on the balance sheet we now have.

But this remains a very, very disciplined management team. We operate in a risky business, the entertainment business. And what makes this company work is that, more often than not, we deliver a hit. We have an exceedingly high -- hit ratio.

What makes this company work is that we have the strongest creative talents in the business, working on the best collection of owned-intellectual property, delivering the highest-quality products in the business according to Metacritic for, I think, the last 6 years in a row.

Those things are all important, and they're easy for me to talk about and really, really hard for our teams to accomplish, really hard. And we have to wake up every day and do it all over again, and we never ever take it for granted. We do not believe it's owed to us.

And it comes based on the dedication of more than 2,500 people who work at this enterprise around the world. So easy for me to say, easy for us to brag about, really hard to do every day, really important to do every day.

And as we do more and more of that, we have the opportunity, very, very judiciously to take on a bit more risk, build our enterprise, And that's what's helped us grow this company organically from some $700 million in net revenue, just really what was a few short years ago. And we aim to grow profitably on an ongoing basis.

But saying those words and doing the job are 2 very different things, and we're exceedingly mindful of risk, and we see ourselves as very careful stewards of our shareholders' capital, and that's not going to change..

Operator

Ladies and gentlemen, there are no further questions at this time. I would now like to turn the floor back over to management for closing comments..

Strauss H. Zelnick Executive Chairman of the Board & Chief Executive Officer

Well, briefly, we've spoken an awful lot today. Thanks for all the questions. Thanks for your attention. And we'd like to wish you all a happy and healthy and prosperous holiday season..

Operator

Ladies and gentlemen, this concludes our teleconference for today. You may now disconnect your lines at this time..

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