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Consumer Cyclical - Apparel - Manufacturers - NASDAQ - US
$ 16.23
-1.87 %
$ 265 M
Market Cap
19.79
P/E
EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2020 - Q3
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Operator

Good afternoon, everyone, and welcome to the Superior Group of Companies 2020 Third Quarter Earnings Conference Call. Speaking first today on behalf of the company is Michael Benstock, the company's Chief Executive Officer. [Operator Instructions].

This call is being recorded, and your participation implies that you agree to us. If you do not, then simply drop off the line. .

Now I will turn the call over to Hala Elsherbini, Senior Managing Director of Three Part Advisors, who will read the safe harbor statement. Please go ahead. .

Hala Elsherbini

Thank you. This conference call may contain forward-looking statements about Superior Group of Companies within the meaning of the Securities Act of 1933, the Securities Exchange Act of 1934 and Private Securities Litigation Reform Act of 1995 and all rules and regulations issued thereunder.

Such statements are based upon management's current expectations, projections, estimates and assumptions.

Words such as will, expect, believe, anticipate, think, outlook, hope and variations of such words and similar expressions identify such forward-looking statements, which includes statements on the impact of COVID-19 on the company's business, including inventory, supply chain manufacturing capacity at the company's own and contract manufacturing facilities, service capacity and customer demand.

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Forward-looking statements involve known and unknown risks and uncertainties that may cause future results to differ materially from those suggested by the forward-looking statements. Such risks and uncertainties include, but are not limited to, the following

the effect of the COVID-19 crisis on the U.S.

and global markets, our business, operations, customers, suppliers and employees; general economic conditions in the areas of the United States in which the company's customers are located; changes in the markets where uniforms are worn, where promotional products are sold and where call center services are used; the impact of competition; the company's ability to successfully integrate operations following confirmation of acquisitions; and the availability of manufacturing materials as well as the risks and uncertainties disclosed in the company's periodic filings with the Securities and Exchange Commission, including the company's annual report on Form 10-K for the year ended December 31, 2019, the quarterly report on Form 10-Q for the quarter ended September 30, 2020, and the 8-K filed recently.

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Shareholders and potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements made herein and are cautioned not to place undue reliance on such forward-looking statements.

The company does not undertake to update the forward-looking statements contained herein to conform to actual results or changes in the company's expectations, whether as a result of new information, future events or otherwise, except as required by law. .

Please note that all growth comparisons that management makes today will relate to the corresponding period in 2019, unless otherwise noted. With that, I'll turn the call over to Michael. .

Michael Benstock Chairman, President & Chief Executive Officer

Thank you, Hala, for that very short safe harbor statement. Good afternoon, everyone, and thank you for joining us to discuss our Q3 2020 results. .

Before I begin, you'll note that Andy Demott is not able to join in our call today.

And in his place, I'm accompanied by Jake Himelstein, BAMKO's Chief Financial and Chief Operating Officer; and Jeff Hoefler, SGC Corporate Controller and VP of Accounting, who both have a wealth of experience and do a great job supporting Andy in many of the operational and financial aspects of our business.

Jake will give the financial commentary today, and they will both be available to answer questions after our prepared remarks. .

First and foremost, we hope that everyone continues to remain healthy and safe. We continue to provide critical supplies to those frontline workers and essential businesses managing through the pandemic. It is an honor to provide quality protection to those confronting this virus every day.

And we thank them and our 4,500 associates supporting them for their steadfast dedication. .

As anticipated, our third quarter results continued a strong trajectory, posting a 42.8% increase in consolidated net sales and 142.3% increase in diluted earnings per share. I will cover our outstanding segment performance and operational highlights. And then Jake will follow with financial highlights.

I'll have some closing remarks before we open the call for your questions. .

Our Uniforms and Related Products segment performed very well and continue to respond to surging demand in our health care and essential retail business sectors, while nonessential businesses are starting to show small signs of near-term recovery.

We expect to see sustained strength in the recession-resilient sectors of our client base, which comprise greater than 80% of our uniform business, as we told you on the last earnings call. .

Fashion Seal Healthcare and CID are experiencing greater-than-expected demand across our diverse PPE product offerings and our traditional health care uniform brand portfolio.

The collaborative synergies between our health care divisions are creating new opportunities, capturing long-term business wins and elevating brand awareness and digital customer engagement. .

Marketing programs at CID are also expanding to include a pull-through approach, creating opportunities for brand partnerships to reach a broader target consumer. We are seeing robust activity coming from all CID sales channels with some surpassing pre-COVID levels. .

Additionally, while our CID international footprint is small, we are beginning to build a stronger international presence. And we are implementing strategies as part of our long-term plan to expand further into the European health care apparel market. .

Our teams have unlocked synergies across customers, markets and products as channels converge to deliver health care products from scrubs to reusable protective apparel, or RPA as we refer to it. RPA is the economical, sustainable option to disposable protective apparel.

Within this tremendous demand environment, we have also tapped into our supply chain to secure additional multimillion-dollar inventory positions of RPA products, including reusable barrier coats and isolation gowns as well as scrub apparel to service our spectrum of customers in both acute and non-acute markets.

We expect an increasing shift to reusable products as the health care industry continues to seek ways to lessen biohazardous waste and as the environmental impact of disposable apparel products becomes more widely understood. .

As anticipated, our first productions of our WonderWink INDY line were very well-received. We've spoken about that on prior calls. Nearly every one of our major health care laundry system customers is currently conducting in-house wash and wear testing.

As noted last quarter, we took long positions in this truly differentiated fashion scrub that can withstand the rigor of the health care laundry process. .

On the employee ID side, essential business activity has increased, and HPI is responding to RFPs to existing and new customers that include both PPE and traditional uniform sales. We increasingly see a blur in between our product offerings as PPE has become a standard part of any branded uniform program.

We expect this will continue beyond the duration of the pandemic. .

Nonessential business activity continues to largely idle, as I said earlier, though some companies are starting to reemerge. As the pandemic and recession subside, history tells us we will likely see a flourish of activity as businesses rebrand, refresh, to engage with their customers, eagerly putting languishing marketing budgets to work.

With the flexibility of our business, we are prepared to leverage these opportunities as industries recover. .

We are always looking for ways to leverage our shared resources business model. At the end of Q3, we reorganized our entire uniform product development, merchandising and design teams under the dynamic leadership of 2 of our strongest product-centric executives. We have formed 2 collaborative teams

one focused on ideation, planning and merchandising; the second on execution. Under this structure, we have and will be adding additional capacity and more creative capabilities to increase our success and take further market share. .

In the promotional products segment of our company, yet again BAMKO delivered. BAMKO continued to provide much-needed PPE for companies and health care facilities across the country, while seeing increased traditional promotional product activity at a pace that accelerated over the course of the quarter.

Notably, BAMKO's PPE pivot is paying dividends, with about 30% of new PPE customers being converted into traditional promotional product customers. .

Similar to what we're seeing at HPI, the preponderance of BAMKO's corporate PPE programs are being structured as larger, longer-term opportunities to meet sustained PPE needs alongside traditional branded merchandise. Currently, activity is still robust.

In addition to nearly $19 million in BAMKO's quarter-end PPE backlog, with additional opportunities still being worked on, we're even more pleased to report an even stronger traditional promotional products backlog. Jake will provide additional details about our product numbers. .

Now turning to the Office Gurus segment, our Remote Staffing Solutions. Our pandemic-resistant business model has been a game changer for us and our customers. We now have more flexibility. And as a result of our new work-from-home capabilities, our long-term growth is not -- is now not bound by in-office capacity constraints.

We are scaling our growth profitably and customizing programs to customer preferences. .

During the quarter, TOG added 130 billable seats to support new account engagements, including those that came back online after a brief pause at the onset of the pandemic. The team ended the quarter with nearly 1,600 billable seats and expects to finish out the year at nearly 1,750 agents.

Overall, we added over 350 agents since the beginning of the year. Although we are still primarily operating in a work-from-home model, we currently have approximately 10% of our agents safely working on-site in both our Belize and El Salvador locations combined and expect to have about 30% on-site by year-end. .

Now that I've covered the segment highlights, I'll review key operational updates. Our Georgia and Arkansas warehouse consolidation is approximately 90% complete and should be fully complete over the coming weeks. We're actively marketing the Georgia warehouse property and seeing promising interest.

We also will be relocating our administrative Georgia employees into a smaller office for product development and administrative offices in the nearby facility in Dunwoody, Georgia. .

Full modernization of our facilities is one of the keys to harnessing the full potential of our shared resources business model. As we have spoken about this in prior calls, our continued investments in state-of-the-art automation at our Arkansas centralized distribution center continues to progress.

However, we have had some construction delays due to weather. And additionally, our software vendor is delayed due to setbacks related to COVID-19, shifting our expected go live to the third quarter of 2021.

Additionally, implementation of our new robotic picking system in our Dallas-based CID facility is scheduled during Q1 2021 and is expected to yield significant savings and improved service levels to customers as well as position us to handle expected divisional growth. .

CODEVI 2, our second location in Haiti, exclusively serving CID continues to ramp up operations, with now nearly 700 employees.

Once the factory is fully staffed with over 800 employees during the first half of next year and the employees are fully trained, which should be by Q3 2021, it will generate approximately 20% of CID's total production volume. As a reminder to what we have said on prior calls, these products will be brought into the U.S.

Duty Free, generating improved gross margin and will result in faster customer delivery..

Turning to the global macro environment. Very dynamic as we all know, and we are all navigating the unique challenges presented by the global health crisis as well as other geopolitical events. We're approaching another wave of COVID-19 as cases spike globally.

We're also seeing rapidly rising fabric prices from China due to shortages created by the extended shutdowns of fabric mills in India. We believe the impact on our gross margins will be temporary, with the fall off in price pressures expected once INDY is back online. .

We're well versed in managing through pricing pressures and are well-prepared to mitigate the increases needed as we have in the past.

As we've stated before, we continuously conduct strategic planning for a wide range of operating scenarios and remain focused as we adapt and continue to optimize our business to deliver sustainable long-term results for our stakeholders. .

I will now turn the call over to Jake. And then I'll return with my closing remarks.

Jake?.

Jake Himelstein;BAMKO;Chief Financial and Chief Operating Officer

Thank you, Michael, and good afternoon, everyone. I appreciate the opportunity to join our quarterly earnings call and happy to help fill in for Andy. As noted earlier, we filed our Form 10-Q for the third quarter ended September 30, 2020 earlier this morning. .

As Michael indicated, we continued our strong momentum into the third quarter and built upon our impressive year-to-date performance. We continued to improve our liquidity and debt leverage position, with our debt-to-EBITDA ratio down from 4x at December 31, 2018 to 1.9x at June 30, 2020 to 1.5x at September 30, 2020.

Importantly, this is the second consecutive quarter in which we are in line with our desired range of 1x to 2x debt to EBITDA and well under our covenant limit. .

During the third quarter, we reduced outstanding debt by another $8.2 million. Year-to-date, we have reduced outstanding debt by approximately $42.5 million. Through targeted company-wide expense controls, we continued to improve our cash position. .

Third quarter net sales were $127.8 million, an impressive 42.8% increase compared to last year's third quarter. End of Q3 PPE backlog with BAMKO and the Uniform segment stood at just over $60 million, of which 90% is expected to ship over the next 2 quarters. .

Gross margin, which we define as gross profit as a percentage of sales, for the third quarter increased to 37.1% from 35.2% in the third quarter of 2019. This margin increase is attributable to higher-margin sales based on product and customer mix. .

As a percentage of net sales, consolidated SG&A expenses for the third quarter decreased to 27.3% versus 28.2% last year. That decrease is a reflection of our ability to leverage higher volume sales across all business segments combined with continued cost mitigating actions to control operating expenses. .

This decrease in SG&A as a percentage of sales is even more impressive when taking into consideration the increase in our provisions for bad debt to $1.6 million in the third quarter of 2020 compared to $0.4 million in the same period last year.

This increase is largely due to uncertainty around collections from customers severely impacted by the pandemic.

While we continue to believe that many of our customers in nonessential business will be able to pay us as the economy recovers, we are maintaining a conservative approach as it relates to inventory and accounts receivable reserves from these customers. .

Income from operations more than doubled from Q3 2019 to Q3 2020 to $12.5 million. And operating margins climbed from 6.9% to 9.8% over the same period. Our effective tax rate for the quarter was 17.7% compared to 15.3% a year ago.

The change in rate was principally the result of increases in compensation-related items and the effect of foreign, state and local taxes between the comparable periods. .

Overall, third quarter net income increased 153.6% from $3.90 to $10 million, resulting in $0.63 per diluted share for the third quarter of 2020. We continue to prudently manage our cash flow. And at September 30, we had cash and cash equivalents of $5.7 million. .

Through the 9-month period ended September 30, CapEx was $5.7 million and is tracking below our original plan of $12 million. Our best estimate for full year 2020 CapEx is approximately $8 million. This decrease from plan is primarily due to delays in our Arkansas expansion, as mentioned earlier. This shortfall will carry over to next year's CapEx. .

As noted during our second quarter earnings call, our Board of Directors reinstituted our regular quarterly dividend of $0.10 per share. And we also paid a special dividend of $0.10 per share in the third quarter. This puts quarterly dividends back on track at $0.30 per share for the 9-month period or $4.6 million in cash dividends..

Moving to a review of our segments. I'll provide a breakdown between core product offerings and PPE sales across our segments.

However, as Michael noted, it is becoming increasingly difficult to separate PPE sales from traditional uniform or promotional product sales, as many customers are placing orders that include PPE items along with promotional products and uniforms.

We believe that the provision of PPE items to our customers' employees may become the new normal, and thus a large part of our recurring business with key customers, particularly in the retail space. .

For the third quarter, uniforms and related products net sales increased 33.2% to $73.2 million. $13.9 million of that was PPE versus $800,000 in Q3 last year. .

I'm pleased to report that we had another remarkable quarter at BAMKO, with sales up 67% to $44.2 million in the third quarter compared to the prior year period. Those results were driven by a mix of traditional branded merchandise as well as continued demand for PPE that helped contribute $19.4 million to that third quarter total. .

BAMKO's third quarter operating margins were 15.7%, yet another testament to BAMKO's ability to optimize its operating margins through scale. We are seeing PPE product starting to slow somewhat, while traditional promotional product orders are gradually returning.

Further evidence of this is that the percentage of BAMKO's backlog, comprising traditional promotional products, was less than 40% at the end of Q2 versus greater than 60% at the end of Q3. .

BAMKO's results for the third quarter are all the more impressive against the backdrop of the promotional products industry. It was estimated that the industry experienced a downturn that was greater than 35% so far this year. .

The Office Gurus returned to high double-digit growth and reported a net sales increase from third parties of 28.7% to $10.3 million. A combination of strong sales activity with our existing customers and the onboarding of new customers helped accelerate growth during the quarter. .

I'll now turn the call back to Michael for his closing remarks and a general outlook for the remainder of the year. .

Michael Benstock Chairman, President & Chief Executive Officer

Thanks, Jake. .

I'm extremely pleased with how our teams are executing. We're showing tremendous resolve and collaboration, seeking opportunities to maintain our consistently high level of superior customer service while also supporting our communities. We certainly exceeded expectations so far this year.

We have become even more disciplined, more responsive and more dynamic than ever. And we are well-prepared and capable of continuing to operate efficiently and effectively in this changing and new environment. .

Related to our long-term outlook. We opted to update our guidance earlier this year to provide additional transparency for our stakeholders during these extraordinary times. We're going to share with you a lot of information now -- and guidance, some of which you have not had before. .

This year, we expect to report more than $500 million in sales, with over $100 million of that being PPE sales. This is of course, I qualify that by saying it's dependent upon orders not being delayed and the continued flow of incoming orders that we've been receiving over the last couple of months, but we are relatively confident. .

Pre-COVID, we had expected 2020 to be somewhere just north of $400 million in net sales. Let me reiterate that. When we did our budgeting in November and December of last year that we've done throughout our strategic planning, we expected 2020 to be $400 million in sales. And now as we know, we're going to be greater than $500 million. .

For 2021 on a consolidated basis and excluding additional unexpected events, such as another wave or extended period of the COVID crisis, net sales are anticipated to be in the range of $450 million. This assumes that PPE sales will taper off across all divisions. .

Looking forward to our anticipation for 2021 and beyond. We expect our 4-year CAGR, that's from 2021 until 2025 -- our 4-year organic CAGR to be greater than 12.5%. These 4-year estimate CAGRs break out as follows

our Uniform segment greater than 12%; The Office Gurus greater than 18%; BAMKO, our promotional products and branded merchandise division, greater than 12%. And by the year 2025, we expect SGC operating margins to be in excess of 10%..

This guidance does not take into consideration any potential acquisition opportunities. We are seeing a robust market with acquisition opportunities surfacing or resurfacing, both on the uniform and promotional products side.

We are actively exploring the landscape, looking for quality companies that fit our culture, our brand-building profile, are easy to integrate and would be accretive to our bottom line very quickly. .

We certainly have many options in terms of financing, including funds available on our existing revolver and other means of raising capital. We are considering all possibilities to prudently manage our debt and to position ourselves in the strongest way possible, to be able to fully capitalize on the right opportunities that will be accretive. .

We are very excited about our future as we elevate our very best resources to serve the company as a whole. Through ingenuity and resilience, we've grown our company through many challenges, maintaining a position of strength and stellar execution.

We remain steadfast in executing our strategic growth plans, pursuing excellence in operations, investing in earnings growth and honoring our commitment to stakeholder returns. .

With that, we'd like to open the call for your questions. .

Operator

[Operator Instructions] And our first question today will come from Kevin Steinke with Barrington Research. .

Kevin Steinke

I wanted to start off by talking about the long-term outlook. You gave 4-year CAGR 2021 to 2024. So -- what, 12.5% is the goal? It looks like the segment that changed most materially from your prior expectation is that the uniform segment at 12%, about double what you were targeting before.

So just want to get a sense as to what's driving that very positive change in the outlook there. .

Michael Benstock Chairman, President & Chief Executive Officer

I don't know if I misspoke or you misheard, but that is a CAGR from 2021 to 2025, that would be a 4-year CAGR comparison... .

Kevin Steinke

Okay. And I apologize for that. Okay. .

Michael Benstock Chairman, President & Chief Executive Officer

It could have been on me, but I just want to make that clear. .

You were right. That was pretty -- you picked that up pretty quickly. I said that at the end and you already got that. .

Our uniform -- yes, what's really changed that is our outlook on our health care uniform business. It's driving most of that. The employee ID side of that hasn't changed much, as a matter of fact. We don't usually break it out and report them separately. .

But I can tell you, the uniform -- the HPI is very much in line with what we thought before. And Fashion -- the Healthcare and CID both are the driving force behind that rising to the 12%. .

And there's just so much opportunity in health care. We see it in not only in personal protective apparel -- and we're not talking about products that we haven't had. These are legacy products. We see more and more demand for reusable products versus disposables.

We see a lot of outpatient centers outfitting their people differently with isolation gowns. .

I went to the dentist the other day for the first time ever. I got greeted by people wearing masks shields and barrier gowns and barrier coats. And that is the new norm and that is the guidance from the American Dental Association. But that's happening across the country and we -- that is not going away, in our opinion. We're very happy it's not.

It's a new norm of safety that is going to be practiced. .

Besides which, we have some very exciting things happening at CID with some of the new channels that we're operating in, with our e-tailers and with some of our brick-and-mortar. They're international, as I spoke about. It's coming on very fast.

That's why in the script, I actually spoke about Europe, but we're doing business in Australia and in the Middle East as well. We're putting an emphasis on Europe in the near future, but we're already doing business in a couple of those other places. .

And Fashion Seal Healthcare products, we've taken huge positions on inventory. Bringing it in, some that's arriving right now over the next couple of months, to be better prepared than we were the first time for COVID.

I mean the first time when we got hit by COVID, we have some products that literally, we're selling 50x or 100x more of today than we were pre-COVID. .

So we're not going to be caught short again and it's very small risks on our part. If there isn't another wave of COVID, we will just sit with the inventory a little bit longer. And the cost of sitting with inventory is fairly cheap. .

So yes, it's a fair statement. I think also in there is a little bit more growth for TOG, Kevin. Whereas before, our guidance was $7 million a year, I believe, it's -- it escalates now. We've actually given a percentage because we believe as time goes on, we can grow it even to a larger extent each year than just the $7 million a year.

So $7 million is a good starting point for us and we'll go from there. .

Kevin Steinke

All right. Great. Well -- so yes, I guess maybe to dig into CID a little bit more. Is this a matter of them kind of getting back to kind of the growth trajectory or that they were on prior to them being acquired? I know there was some kind of transition or integration there.

But I mean -- or is it just kind of new opportunity beyond what they are doing?.

Obviously I guess international is new. Just trying to see what's really changing for CID, or if it's just kind of getting back to more historic norms.

What are you seeing in that business?.

Michael Benstock Chairman, President & Chief Executive Officer

Well, their e-commerce business that was sold through other distributors who are distributing our product, including Amazon and many others, has grown significantly. It was growing significantly before COVID and has become a much larger portion of their business, so we see continued growth of that.

We do have products that we've spoken about that -- and other channels that CID is introducing, which are unique to the industry, and manners in which ways they can help some of their channel partners like e-tailers and even brick-and-mortar retailers, service groups, is going to be brought to a whole another level. .

They're a very dynamic organization. And I don't -- we had a couple of years where we had to fix a lot internally. They're now on a good warehouse system, they are on good ERP. Their marketing is fabulous. They're right on the path they should be. .

I mean we -- I think we properly took the pause we needed to. And not that the business has been doing well, the business continues to thrive, but we see much greater opportunity for them in the future. .

Kevin Steinke

Great. And how does the WonderWink INDY launch play into this -- the increased outlook for health care uniforms specifically? You mentioned that was very well received. .

Michael Benstock Chairman, President & Chief Executive Officer

Yes. You have to look at INDY as a long-term product. So when INDY is introduced by a laundry to their customer, that customer is generally already in a uniform program supplied by that laundry.

So it's the laundry's job to convince that customer, or a new customer, to go into a more fashionable product, which is not very difficult to convince them to do, but to go in at a higher price point. It's not going to be -- there's a value proposition there that they're not able to get from their current products. .

So we think it's great. I mean before we had -- we forecasted what our first 6 months would be after delivery of product. And our first delivery product was in July and we predicted that it would be 6 months worth. And in fact, all of that is sold out already. So we've issued multiple productions after that to take care of the other needs of the market.

And as I said, when all the wear tests and wash tests are done, which should be over between now and the end of the year, we should be seeing all the laundries going out and selling this product with confidence to their customers. .

I can tell you, there's a lot of excitement out there. And it's not that -- we have a unique position in that we're early to this and we're first. There are going to be those that are going to copy us. We spent 2.5 years on development and production, almost 3 years actually. Maybe they could do it a little bit faster than we did it.

We were very, very careful to make sure we have brought the right product to the market. But we believe we've got a pretty good tailwind. .

You have to look at it over the long term, though. Over a 5-year period of time, yes, this will be an 8-figure business, INDY, over -- but it's got to scale up to that over time, Kevin and it's going to take some time. .

Now it could happen faster than I'm saying, all it really takes, if you think about it is 5 or 6 large group health care systems in the United States. 15,000 or 20,000 employees each to blow my numbers out of the water. But we're very conservative and that's what we're projecting at this point. .

Kevin Steinke

Okay. That's helpful. And so on promotional products or BAMKO, in excess of 12% I believe you said, which is unchanged from before. Just obviously that's still a very healthy growth rate. Just wondering how you're thinking about that in terms of PPE versus traditional promotional products and how that plays into the outlook over that 4-year period. .

Michael Benstock Chairman, President & Chief Executive Officer

Let me make clear that my numbers from 2021 to 2025 only included the PPE business that we know about at this point, the business that we've written, that most of it is the sustainable business that will become part of programs. .

It doesn't include that there might be some crisis buys of PPE of 10 million or 5 million or 20 million or whatever along the way or smaller. In any of our numbers, not in BAMKO's numbers and not [indiscernible]. But I'm going to let Jake speak to that.

Jake, since you're on, and Jake is the COO and CFO of BAMKO, why don't you respond to that?.

Jake Himelstein;BAMKO;Chief Financial and Chief Operating Officer

Yes. Nice to meet you, Kevin. And so as it relates to long-term outlooks for BAMKO, we think of the business as a long-term potential. Yes, PPE should taper off, but legacy PPE won't. Even before the pandemic, we were doing PPE, hand sanitizers, wipes, things like that. And demand for promotional products and uniforms is going to continue to increase. .

We think PPE demand will continue for some time, but we aren't banking on it. And we're continuing to build our promo business. Had a lot of success in winning RFPs, converting PPE customers in the branded merchandise customers, bringing on new sales reps. .

Kevin, the truth is that COVID's been pretty tough for our industry, right? The industry is down somewhere between 30% and 40% depending on what publication you read. But we're up 107% year-to-date in the BAMKO segment. .

And so we've capitalized on opportunities that our competitors just couldn't pivot too quickly enough. We're really diversified in our client base.

And we believe that the pain that's happened this year in the promotional products industry is going to have some long-lasting effects on some of our competitors that will allow us to continue to pick up market share, puts us in a really strong position with sales reps, with customers that are going out to RFP and M&A opportunities. .

Kevin Steinke

Yes. That makes sense.

I mean so what are you seeing kind of, on the pipeline for new salespeople in promotional products, given that dislocation in the industry? And just in general, kind of your performance versus the industry and how that's going to play into your favor going forward?.

Jake Himelstein;BAMKO;Chief Financial and Chief Operating Officer

Yes. We continue to be extremely active in sales of recruiting. I think we represent a really, really appealing landing spot for sales reps. We go through a really painstaking process of evaluating sales rep candidates and only take on the right ones that are a good fit for us and can immediately start generating revenue for the company. .

But look, we have great technology. We have great warehousing. We have an unbelievable management team. We have the support of the entire shared services model. We are a really, really appealing landing spot for a lot of people. And so we continue to see more and more interest in people coming to BAMKO when they see their own company struggling. .

Kevin Steinke

Got it. That's great, okay. .

So I guess the other piece of the long-term guidance is the margins. And I believe, correct me if I'm wrong, you said by 2025, in excess of 10% operating margin. I believe before, you were talking about 8% to 9% by 2024. So just confirm that I have that right.

And maybe what's changing there that is enabling you to increase your target for that longer-term operating margin?.

Michael Benstock Chairman, President & Chief Executive Officer

Great question. Scale, mostly. The fact that our uniform divisions will grow at a greater clip than we had anticipated. And even TOG will certainly help us get to that operating margin by then. I feel pretty confident in that. .

And I think we've shown through our scale from just the last 2 quarters, that what happens to our operating margin when we just add on additional volume. We're built to do more than we're currently doing. I can't say that's true in every aspect of it, but most aspects of this from a sales standpoint, from a marketing standpoint. .

You're always going to have to put some money into infrastructure. But it's quite small what we'll be putting into infrastructure beyond next year with our warehouse project that we've spoken about in terms of big infrastructure product -- projects for the next few years. .

Kevin Steinke

Okay. Great. Just you mentioned TOG there.

Just kind of maybe talk about what's driving the momentum there in this environment? And if it's just kind of business as usual during the pandemic, or if there's something about this environment that's favoring them? I know you said you've been able to expand your capacity with work from home, but just maybe any comments on what's driving growth in that business.

.

Michael Benstock Chairman, President & Chief Executive Officer

Yes. Call it maybe by luck or somewhat design, we happen to have a cadre of customers at TOG who have grown significantly during the pandemic on some of our home warranty services, energy sales, some of the legal services that we provide support for. It's phenomenal. And some of them were using centers elsewhere that disappointed them in the pandemic.

We didn't. We actually, in many cases, raised the level -- or raised the bar, so to speak, with respect to the service they can expect from home, being almost as good or as good as what we're providing in center for them. .

I think they like a hybrid solution now. Some people working internally, some people working externally. We certainly have -- we put on some new customers, as I've said, as well. Primarily, our growth has been existing customers.

There's a lot of centers that have disappointed people during this work-from-home model and haven't gotten it right and have cost customers a lot of money and anguish. .

I think they're also, with India being shut down and having so many other problems with floods and tsunamis, whatever, that there's a lot of work moving back to this hemisphere as well as the Philippines, too. But a lot of that work is moving back here. I think people in the U.S.

want people on the phone dealing with them who are more culturally aligned with them, who are more understandable on the phone, who -- they could go visit once things reopen with a 2-hour flight or a 3-hour flight, a little less. .

I think The Office Gurus is actually perfectly situated to capitalize on this growth. And it doesn't hurt too, Kevin. The awards they've won for being the best call center, best place for young professionals to work.

We're -- sure, we're like every call center in the world that's trying to put on hundreds of people at a time, recruiting is really the biggest job you have. When you're recruiting for 350 people, we probably went through more than 1,000 resumes to get to 350 people and probably did more than 600 or 700 face-to-face interviews.

So a lot of it is building up your HR capabilities to be able to handle that. .

And I could tell you that we probably could have done more. Dominic, if he were here, would say we could have done more last quarter, if we had done a better job of recruiting.

We're working really hard with some new strategies to try to get ahead of that, because we believe we can accelerate that growth if we can just get better on the recruiting side. .

Kevin Steinke

Okay. Got it. And you did mention -- you just mentioned India there, and you mentioned rapidly rising fabric prices due to plant closures in India.

I think that will be temporary but how do we think about how you're able to manage that pressure in the short term? Will you try and implement price increases to offset some of that? Or should we kind of expect a temporary blip in gross margin? What's -- how are you going to manage that? How should we think about how it plays out in the financials, perhaps?.

Michael Benstock Chairman, President & Chief Executive Officer

I knew that question was coming. I'm going to let Jeff answer any questions. or [ bid ] on the call yet. So Jeff's going to speak about gross margins and -- all that you said is true, but we've been great stewards of our gross margin. But Jeff, go ahead and jump in on that one. .

Jeff Hoefler;Corporate Controller and VP of Accounting

Yes. I'll -- Kevin, this is Jeff. I'll talk a little bit about operating margins and where we're at, where we've been, and hopefully, kind of what we could sustain. For the third quarter, we were at an operating margin was 9.8% compared to a high of 12.3%, which is taking on account the significant PPE sales. .

Now your direct question of whether or not the fabric prices in India and other pricing pressures will impact us.

I'm sure there will be some impact, but we're mitigating -- we have certain avenues that mitigate that with our kind of diverse supply chain as long -- along with our kind of pricing already on the customers and the pricing that we've negotiated with the vendors thus far. .

And so we feel like we're in a pretty good spot, to not take a impact, a noticeable impact, at least in the next quarter and still pretty comfortable in the kind of starting 2021 as well. .

Michael Benstock Chairman, President & Chief Executive Officer

Good, Jeff. I think those are the correct responses. Since beginning of 2019, Kevin, we've actually been able to hammer a lot of our prices down. And that's coming back now. That pendulum constantly swings. So 2017/2018, prices were rising. In 2019/2020, we've been able to push them down.

We're going to see them change a little bit, but so will the mix of business as that happens. .

And I think to Jeff's point, our redundant manufacturing strategy has really served us well. I mean just think about it's not just CODEVI 2 that will have 800 people next year and be doing 20% of CID product. But CODEVI 1, we put a couple of hundred more people into that factory.

We actually moved some of the fabric out of that factory, and we're using a separate warehouse so we could put more people into that factory.

So it's doing a larger percent of our product, duty-free, which generally means to us anywhere from a 6% to a 17% savings on cost, which makes it a lot more competitive than, let's say, Vietnam or Bangladesh or Pakistan or any of these other places. .

It doesn't make it any cheaper than, let's say, Madagascar, which is duty-free, or our other Haiti factories that in Port-au-Prince are contract factories. .

But I don't think you've ever seen huge swings overall in our uniform margins from one quarter to the next or even one 6-month period to the next. So yes, I think Jeff is right. You'll see a little bit of a change. We'll make it up in other ways. .

Kevin Steinke

All right. No, I mean yes, you've obviously been great at managing those margins over the years. So that's good to hear. .

So I don't -- I might have missed it, but did you give -- last quarter, you gave a specific number for the PPE backlog for the second half of the year, I think 52 million.

What -- where does it stand now in terms of the PPE backlog that you can kind of separate out or specifically identify, if you can?.

Michael Benstock Chairman, President & Chief Executive Officer

Yes, sure. Our PPE backlog at this point is -- I think Jake's talked about it on the uniform side, not sure. Consolidated backlog, Jeff, if I have this right, is 60... .

Jeff Hoefler;Corporate Controller and VP of Accounting

$61.2 million. .

Michael Benstock Chairman, President & Chief Executive Officer

$61.2 million. That's -- yes, I said just over $60 million, I did say in my script. And that's broken out between BAMKO and the rest of Superior. .

Kevin Steinke

Okay. And that rolls in over what, the next couple of quarters, you think it benefits? Or... .

Michael Benstock Chairman, President & Chief Executive Officer

Over the next 2 quarters. I mean if you look at the end of first quarter, I think we said we had approximately $60 million of PPE we said on our February -- on our April call. .

So you saw that in the following quarter, we did roughly $30 million. And then we said at the end of last quarter, we had about 50-some-odd million dollars and about half of that rolled in. So yes, it rolls out over about 2 quarters. .

I did say in my script that 90% of it will roll out over the next 2 quarters. The 10% is part that we're going to hold on to and be shipping all next year, weekly, monthly, whatever customers require. .

Also, keep in mind, there will be additional PPE and that is not in my projections. Any large PPE -- customary part of a uniform program? Yes, that's anticipated. But any large PPE orders that we get, and trust me, they seem to come out of the blue.

We have a customer that we've sold over $10 million of PPE to, who's come back to us twice for additional multimillion-dollar orders. Actually, we have a few customers like that. .

So there are -- there's going to be other PPE opportunities. We just have no way of knowing. We have no way of putting that into our numbers. So we essentially left that out of our numbers for next year in order to keep it as transparent, as pure as possible, the numbers.

If -- I would welcome doing another $50 million of PPE next year and doing over $500 million again. .

Kevin Steinke

Yes.

So none of that potential, which it's like you said, hard to predict, is in that $450 million number for 2021?.

Michael Benstock Chairman, President & Chief Executive Officer

Right. That's correct. .

Kevin Steinke

All right. Okay. All right, great. Well, I think that's all I had for today. But again, congratulations on the strong results. .

Michael Benstock Chairman, President & Chief Executive Officer

Thank you very much, Kevin. .

Operator

[Operator Instructions] And our next question will come from [Fred Foulkes] with Boston University. .

Unknown Attendee

This is Fred Foulkes, a Boston shareholder. Congratulations on the quarter. You guys are going gangbusters. I have 3 questions.

One is what's your own experience with your own employees, and so COVID-19 and testing, tracing?.

Second question, in terms of the hiring.

Are the people being hired sort of in a temporary category? Are they permanent and hope they have a permanent job?.

And the third is acquisitions continue to be attractive.

What kind of companies are -- would be the best fit? Whether they're bolt-on acquisitions, what are you sort of looking for in terms of acquisitions?.

Michael Benstock Chairman, President & Chief Executive Officer

All right. Our own experience in testing and tracing is we -- and contact tracing, we have been doing it in all of our locations since early on when we sent people home March 17. From that point forward, anybody who entered any of our facilities was being tested as long as tests were available.

We had some experience in our distribution centers, as you can imagine, with some COVID. At one point, we had out of about 500 people, we probably had as many as 45 people at home. Not because they all had COVID, but some of them had come in contact with somebody who had and they're awaiting testing. .

But we've had a couple of dozen people who had COVID have that to stay at home and isolate. We've done contact trace. We did done a fabulous job with contact. .

My hats off to our HR department, our Director of Safety, too. George Schools and [ Ann Gutierrez ] and Lois Ashley at our distribution center in Arkansas. These people worked tirelessly, literally day and night, to make sure everybody was contacted to make everybody know. We arranged testing for all of our employees.

I mean locally here in Florida, Atlanta, all of our other place -- there's plenty of local testing. But in the rural south where our distribution centers, particularly in Arkansas, there wasn't a lot of testing available. .

And thankfully, we have nobody -- in our uniform business, we have nobody who passed away from COVID. We had -- I guess we had some people hospitalized. I'm not sure of that. I was getting a daily report for a long time. And I don't get a daily report anymore because we're not having any new cases. So we're very happy about that. .

On the hiring, all the people we've hired this year, I mean we're up to 4,500 people and that's mostly people hired into our Haiti facilities, people hired for The Office Gurus and people hired into our distribution centers. And no, those permanent jobs, those are real jobs with benefits and medical benefits and all the benefits of working for us.

So we're very excited about that as well. .

Acquisitions. I'll tell you a short story. I once got frustrated with the CFO we had in here about 25 years ago. And I said to him, I kept bringing them acquisitions and he says, "No, I don't like that one. No, I don't like that one." I said, "Well, show me the acquisition -- what a perfect acquisition looks like on paper." And he couldn't. .

So I'm going to tell you the same. There is no perfect model for an acquisition, right? I think I was pretty clear in the script that it's got to be a smart group of people that we feel will help us, in some way, accelerate the growth of our business. And together, we can help accelerate the growth of their business.

It's got to be a business that we can integrate system-wise and people-wise and culture-wise, easily. If it's one of those things that's going to take us 2 or 3 years to get it done, we don't want it. We've been down that road before and we've been down the road successfully. We just don't have the time to do that anymore. .

And the last thing, it's got to be accretive. It's got to be quickly accretive. I don't want to wait 2 or 3 years to see the bottom line of that business helping our own bottom line. I want to see it a lot faster. .

Besides, it's not going to be -- we're not looking for acquisitions where we can buy a $5 million company or a company doing $10 million. We'll take about 5 of them at one time and pull them all together, although that sounds like a nightmare to me. Somebody would have to show me how it's done well. .

It would have to be sizable. So it moves the needle a little bit for our company. Unless it's small and has some special talents in terms of how it goes to market, what products it has a specific geography that's interesting to us. Otherwise, I don't think we'd be interested. .

Operator

And this will conclude our question-and-answer session. I'd like to turn the conference back over to Michael Benstock for any closing remarks. .

Michael Benstock Chairman, President & Chief Executive Officer

Thank you very much. We appreciate you all taking the time to join us for our call today. I appreciate always your continued support. We look forward to updating you on our fourth quarter year-end 2020 results in February 2021. Please stay safe and healthy over the holiday season. And we'll speak with you next year. Best wishes. .

Operator

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect your lines at this time..

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