Good afternoon, everyone. Welcome to the Dave & Buster’s Entertainment Incorporated Fourth Quarter 2018 Earnings Results Conference Call. Today’s call has been hosted by Mr. Brian Jenkins, Chief Executive Officer. I'd like to remind everyone that this call is being recorded and will be available for replay beginning later today.

Now, I'd like to turn the conference over to Arvind Bhatia, Senior Director of Investor Relations, for opening remarks..

Thank you, James, and thank you all for joining us. On the call today are Brian Jenkins, Chief Executive Officer and Joe DeProspero, Interim Chief Financial Officer. After comments from Mr. Jenkins and Mr. DeProspero, we will be happy to take your questions.

This call is being recorded on behalf of Dave & Buster’s Entertainment Incorporated and is copyrighted. Before we begin our discussion of the Company’s results, I'd like to call your attention to the fact that in our remarks and our responses to your questions, certain items may be discussed which are not based entirely on historical facts.

Any such item should be considered forward-looking statements and relating to future events within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ from those anticipated.

Information on the various risk factors and uncertainties has been published in our filings with the SEC, which are available on our website at www.daveandbusters.com under the Investor Relations section.

In addition, our remarks today will include references to EBITDA, adjusted EBITDA and store operating income before depreciation and amortization, which are financial measures that are not defined under generally accepted accounting principles.

Investors should review the reconciliation of these non-GAAP measures to the comparable GAAP results contained in our earnings announcement released this afternoon, which is also available on our website. Now, I will turn the call over to Brian..

International movie. This is the next movie in this popular franchise. And based on the strength of our VR offering in early 2019, we implemented a price increase on our VR games in just over half of our stores. Turning now to food and beverage.

You may recall the underpinnings of our F&B evolution include a focus on simplification, quality and accessibility. Our simplification efforts allowed us to reduce the size of our February menu by another 15% on top of 20% reduction implemented a year ago.

Our menu is now appropriately streamlined and still offers a great variety with approximately 40 food items and over 20 different handcrafted cocktails. As for quality, we're not only focused on sourcing better raw ingredients, but also on improving techniques that create craveable flavors, combined with excellent presentation.

This is the foundation of our new food mantra, Crafting Craveability. To help bring back to life we rolled out premium choice steaks in February in conjunction with the launch of our new menu. This rollout followed last year's burger and chicken upgrade.

We have recrafted or rebranded some of our all-time favorites, such as the new Super Stack Burger, replacing Dave's Double Cheeseburger and Tuscan Chicken Alfredo replacing our Parmesan Chicken Alfredo.

We've also introduced healthier offerings, such as an on-trend Simply Grilled chicken with Zoodles, a zucchini-based noodle that guests can substitute in pastas. For alcoholic beverages, we have pressed juices and purees system-wide to further enhance flavor.

All told, we've replaced or recrafted about three-quarters of our menu over the past year and we will continue to innovate and evolve with the changing taste of our guests.

At the same time, we recognize that games are the primary driver of guest visitation and expect it will take some time to build awareness for our new improved offering and enhance the F&B attachment rate. One of the ways we are increasing awareness is through improved messaging and quality callouts on our menu.

And over time, we will look to feature food more prominently in our marketing campaign. To improve accessibility, we recently launched a quick casual test in our Dallas store and talked about that on the last call, really to gauge the potential demand for a more convenient and accessible food option.

The offering has been well received by those who have experienced it. Initial demand has not been as strong as we anticipated and we are working to improve in-store awareness and utilization and remain optimistic about this opportunity. Our second strategic priority is to enhance our guest experience, by improving service and reducing friction.

We are putting greater emphasis on providing guest service that is friendly, available and memorable. To reduce friction, we are breaking new technologies. We kicked off 2019 with a national rollout of our new RFID Tap and Play power cards, which really enables our guest expansion easier, faster and more accurate game activation.

Our new cards are priced a little higher than our older cards, but also include more value through additional gameplay chips. In our back office, we have completed the system-wide rollout of our new labor management system.

And as we climb the learning curve, we expect to improve our scheduling efficiency with a primary goal of enhancing guest service. In the back half of 2019, we look forward to launching our new and improved mobile app.

The new app is really being designed to offer greater functionality to our guests and ultimately drive better guest connection and engagement with our brand. Our third strategic priority is to effectively communicate our offering and value.

During the first half of the quarter, we focused on our value message through unlimited wings, unlimited video game promotions on game day, an offer that clearly resonated with our guests. Later in the quarter, we highlighted the release of Dragonfrost our new game news for the quarter.

And finally, towards the end of the quarter we reintroduced unlimited wing game promotion really focused on building traffic on Thursday. Now beyond honing our promotions, we are also evolving our media mix and increasing our digital spend with more emphasis on programmatic, social media, search engine marketing and optimization.

We are funding our digital media investment primarily by shifting dollars away from our national cable TV, but also through some incremental spending. Just to be clear here, this shift to digital is gradual for us and national cable TV continues to represent the margin – the majority of our media allocation.

Finally, I like our fourth and biggest long-term driver of shareholder value that is to expand our brand geographically. With 125 stores, we are a clear leader in the combined entertainment and value space. We remain confident in our long-term target of 231 to 251 stores about two times our current size.

This conference is predicated on our track record of delivering excellent new store returns, even in the face of heightened competition. Our 2017 class of stores generated year one cash-on-cash returns of over 60%, really one of the best in recent history.

And we plan to continue to grow our store base at a pace of 10% or more annually and are confident in our ability to capitalize on the large opportunity in front of us. During the fourth quarter, we opened three new stores. The first store was in Milford Connecticut, an existing market for us.

In addition, we opened a store in Birmingham, Alabama and a store in Corpus Christi, Texas both new markets for our brand. The Corpus Christi store location is our second 17,000-square-foot location.

While still early on here, we are very pleased with the performance of the 17K and are excited about our ability to access smaller DMAs, smaller markets with this format. For the full year, we added 15 new stores representing 14% unit growth, a new high watermark for new store openings, a great accomplishment for our team.

During fiscal 2019, we plan to open 15 to 16 new stores representing 12% unit growth, net of a store closing. Our 2019 new store openings will skew large-format stores and new markets for our brand really similar to last year, although we will be going in some smaller DMAs this year. We've opened five new stores in Q1 so far.

One in Louisville, Kentucky; North Hill Pennsylvania north and southern of Pittsburgh; one in Thousand Oaks, California; a store in Daytona Beach, Florida; and most recently Fairfax, Virginia.

We plan to open two more stores this quarter one in Fort Myers, Florida and one in Sevierville, Tennessee for a total of seven new stores in the quarter with fully executed commitments now of 22 new sites including nine stores under construction. Our confidence and our ability to execute, our store expansion strategy remains high.

With that, I'll turn it over to Joe to discuss our financial performance and 2019 guidance.

Joe?.

Thank you, Brian and good afternoon everyone. Before I discuss our Q4 financial results, let me once again remind you that 2017 was a 53-week year. As a result, our fiscal year 2018 calendar shifted by one week and had one less week.

In Q4, this year the unfavorable impact of one less week was $18.3 million on revenue, $2.5 million on EBITDA and $3.3 million on adjusted EBITDA, but it had a 60 basis points favorable impact on EBITDA margins.

Also to provide a more meaningful picture of our performance, I'll be quoting our comp sales on a comparable week basis adjusting for the calendar shift. Turning now to some of the highlights during the fourth quarter. Total revenues increased 8.8% to $331.8 million versus $304.9 million reported in Q4 of last year.

On a comparable 13-week basis, revenue was up 15.7%. This increase in revenue was driven by strong contribution from our 35 non-comparable stores, which represented 29% of our store base during the quarter and a 2. 9% increase in comparable store sales.

Non-comp store sales increased to $91.9 million, up from $53.4 million in the prior year on a comparable 13-week basis. Revenues from our 86 comparable stores increased to $243.3 million, up from $236.4 million in the prior year on a comparable 13-week basis.

Looking at overall reported sales by category, we grew Amusement and Other sales by 10.7% and Food and Beverage sales by 6.5%. During the quarter, Amusement and Other represented 55.5% of total revenues, a 100 basis points increase in mix from the prior year period continuing a long-term trend.

Breaking down comp sales on a comparable week basis, our locked-in sales were up 3.7%, while our special event sales were down 1.4%. In terms of category comp sales amusements was up 4.4% and F&B was up 1.1%. Within F&B food and bar business were up 1.3% and 0.9% respectively.

The gap between amusements and F&B narrowed in the fourth quarter relative to the trend in Q3. The increase in F&B costs and reduced gap with amusements was driven in part by the favorable impact of the All You Can Eat Wings promotion partially offset by the unfavorable impact of a slight decline in special events, which has a higher mix of F&B.

The calendar shift resulting from Christmas and New Year's moving from the weekend last year, to a weekday this year was a positive for us. Also the impact of weather was positive for the full quarter as favorable weather in November and December was partially offset by the unfavorable impact of the polar vortex in late January.

On the other hand, the combination of competitive intrusion and cannibalization continued to be a greater headwind compared to the same period last year, but sequentially the impact was flat.

Total cost of sales was $58.8 million in the quarter and as a percentage of sales were 20 basis points better versus the same period last year, reflecting improvement in F&B margins partially offset by lower amusement margins.

Food and beverage costs as a percentage of food and beverage sales was 30 basis points favorable compared to last year as the impact of 2% in food pricing and 1.1% in bev pricing was partially offset by the unfavorable impact of slight commodity inflation, the impact of the All You Can Eat Wings promotion and investment in our new burger and chicken.

Cost of Amusement and Other as a percentage of Amusement and Other sales was 10 basis points worse compared to last year. Amusement margins were favorably impacted by the ongoing shift toward simulation games, including our virtual reality games but were offset by used tax and redemption items.

Our operating payroll and benefits cost as a percentage of sales was 23.8% or 110 basis points worse year-over-year due to higher incentive compensation expense, the unfavorable impact of nearly 5% wage inflation, incremental investment in labor related to virtual reality, higher medical insurance claims compared to last year and the impact of non-comp stores.

Other store operating expenses were up 160 basis points year-over-year, primarily driven by higher occupancy costs and increased claims expense for workers' comp and general liability, partially offset by leverage on our marketing expenses.

G&A expenses were $16.1 million, up from $14.4 million in the prior year, reflecting higher bonus expense, increased headcount to support growing store base, greater medical insurance claims and higher IT and legal expenses, partially offset by lower share-based compensation expense.

As a percentage of revenues G&A expenses were 10 basis points unfavorable versus the prior year. Preopening costs was $6 million versus $9.1 million in the fourth quarter of 2017. This decrease reflected fewer store openings in the quarter as well as the timing of future store openings compared to last year.

As a percentage of revenue, preopening costs were 1.8% or 120 basis points better compared to the prior year. EBITDA was $72.1 million, up 1.9% and EBITDA margins were 21.7%, down 150 basis points versus the prior year. On a comparable week basis, EBITDA was up 5.6% year-over-year and EBITDA margins were down 210 basis points.

Adjusted EBITDA of $80.2 million was down 2.8%, but on a comparable week basis was up 1.2%.

Net interest expense for the quarter increased to $3.7 million, up from $2.6 million in the prior year, driven by increases in the underlying LIBOR rate and higher average debt levels resulting from our capital allocation initiatives including share repurchases and the quarterly cash dividends.

Our effective tax rate for the quarter was 21.1%, compared to 10.6% in the year-ago period. The year-ago period included an $8 million non-recurring one-time favorable impact of revaluation of our deferred tax positions under the Tax Cuts and Jobs Act.

We generated net income of $29.4 million or $0.75 per share on a diluted share base of 39.1 million, compared to net income of $35.6 million or $0.85 per share on a diluted share base of 41.7 million in the fourth quarter of last year.

Net income for the fourth quarter of 2017 exclusive of the beneficial impact of certain tax adjustments related to tax reform and an additional week in the quarter was $27.3 million or $0.66 per diluted share. Shifting to the balance sheet.

At the end of the quarter, we had $394 million of outstanding debt, resulting in leverage of approximately 1.4 times EBITDA. In Q1 2019, we implemented an interest rate swap, which essentially fixes our interest rate on $350 million of debt until August 2022 at LIBOR of 2.5% plus an applicable margin.

Given our current leverage ratio the fixed rate is approximately 3.7%. During the quarter, we repurchased approximately 1.3 million shares of our common stock for $63 million. The inception-to-date total as of March 26, 2019 is 7.2 million shares for $375 million. We paid our second quarterly cash dividend of $0.15 per share during Q4.

Turning now to our outlook for fiscal year 2019. Total revenues are expected to range from $1.37 billion to $1.4 billion, up 8% to 11%. Comp store sales are expected to be flat to up to 1.5%. From a development perspective, we are targeting 15 to 16 new stores this year.

In March we closed our Duluth Georgia store, which was at the end of its lease term. Net of the Duluth store closing we are planning on unit growth of approximately 12%, consistent with our target of 10% or more annual unit growth.

In terms of store opening cadence, we plan to open 10 new stores in the first half this year versus 11 new stores in the first half of last year. We are projecting net income of $105 million to $117 million. Net income is based on an effective tax rate of 22% to 22.5%.

Please note this guidance reflects new lease accounting standards, which we anticipate will have an immaterial impact on our net income. We estimate a diluted share count of approximately 37 million. We are projecting EBITDA of $285 million to $300 million for the fiscal year.

We are expecting margin compression primarily resulting from continued wage pressure and a rising mix of new stores that although have strong returns are modeled to have lower AUVs and margins compared to our existing stores.

Net capital additions after tenant allowances and other landlord payments is projected to be between $190 million and $200 million and will support our strong new store pipeline. Thank you for interest in Dave & Buster's. Now I will turn the call back over to Brian..

Thank you, Joe. I want to emphasize as an organization, we remain focused on four strategic priorities, which include evolving our offering, improving our guest experience, effectively communicating our offering in value, and expanding a great brand.

Looking forward we are poised to deliver yet another year of record revenue and EBITDA performance, our proven business model, strong team, robust real estate pipeline and financial flexibility are competitive advantages that position us well for the future.

We are excited about proprietary games we're launching this year as well as our new menu that underscores our mantra of Crafting Craveability. Our operating team is putting greater intensity and to delivering service that is even more friendly, available and memorable.

Our marketing team is focused on driving traffic by ensuring our message is resonating with guests and by selectively leaning in on value. We remain the leader in a large growing market and are well-positioned to capitalize on the unit growth opportunity ahead.

Finally, I want to take a minute to and thank our entire D&B team for helping deliver another record year in 2018. The team continues to work hard to strengthen our foundation and position our brand for a vibrant future.

I had the privilege, the opportunity to see many of our team members at our recent National General Managers conference in Dallas, and I couldn't be more delighted with the talent we have been able to attract, and the energy and passion they have for this great brand.

As always, we appreciate the continued support of our shareholders and your interest in Dave & Buster's. James, please open the lines for Q&A..

Thank you, sir. [Operator Instructions] And we'll take our first question today from Andy Barish with Jefferies..

Yes. Good afternoon, guys. Just maybe pulling a few layers on the same-store sales guide, why you're not expecting a little bit more when the comparisons are still relatively easy. You're building the VR live array.

And how much pricing did you take on VR in terms of -- is that material to 2019 comps?.

Well I think I'll back up just a minute, Andy. First of all, we couldn't be more pleased with Q4 right now. The return to positive comps after five quarters was a big success for us surpassing -- the timing benchmarks for the first time in quite some time. So clearly, we focused on some things around value with our unlimited wings video promotion.

That was helpful to us in Q4. We estimate the wing promotion helped us in the neighborhood of 100 bps for the quarter. I' talked a little bit about the calendar shift, the holiday shift as well as weather in the quarter. We estimate that to be about a 50 bp lift in our 2.9 performance this quarter.

And then the improvement in the offering, which you talk a little bit about VR obviously that's an attraction we have this year that wasn't in place in 2017. So first of all, we're excited to be in positive comp territory in Q4. And as we look to 2019, we're guiding comps for flat to up 1.5%.

We think that is a strong pursuit for this brand in the face of the competitive environment we face today. It's early in the year. We're excited about the lineup we have as you mentioned of our VR games. We announced -- we just launched Star Wars, we have Men in Black coming. We think it's going to be a broadly appealing IP for us.

We like our evolution in food. We think some of that's going to take some time, that's not the primary reason for the visit at Dave & Buster's. And we're going to continue to lean in on value. The unlimited wing combination with games and video, it’s telling and we're going to pivot more towards digital.

All those things -- and we did take some props on the game side and we haven't done that in some time. We're doing all those things to drive positive cost and we think we have the playbook to do that. I think its prudent guide. I'll give you a little color and we don't typically do this, but I'll just get it out of the way.

We -- Q1 is a very volatile quarter for this company in that spring break and Easter shifts are significant. In past lives, we've hesitate to really talk about performance in the quarter. But I do want to share with you that through seven weeks before we started to hit that Easter shift we were up about 1%. We view that as good news.

We are in positive land in a difficult environment there's a lot of runway and year left to go and we're pursuing positive comps being flat to up and that's what our team is waking up every day trying to drive in 2019..

Thanks. And then just quickly on the games.

I mean was that -- amusements was that pricing broader than just VR or just the VR price increase that you mentioned?.

Really two aspects. The VR thing is relatively small. We did two things, we took a price increase, as I said, a subset of our stores -- over half of our stores. Not all incremental. You do get an impact on demand for the product and utilization rate when you do that, so not all incremental price.

But we did take a price as I said in my prepared remarks on our Power Card. We launched our new RFID Power Card tap and play. You're able to just land like it’s a hotel room. Definitely an easier more accurate activation of the games. We did take a price increase related to that on the card.

So an activation to price increase what you will see as we move into 2019. And that's -- we hadn't done that in the past so that's new. It will be additive to comps..

Thanks for the clarification..

Thank you..

Next we'll hear from Nicole Miller with Piper Jaffray..

Thank you, Good afternoon. I want to ask about strategy point number two on the guest experience. And I would imagine technology and app and things you were talking about I believe you said following to that.

What I'm curious about is what kind of data are you able to get from your customer through royalty or the app or anywhere else for that matter? And how are you translating that into the strategy? And then just separate quick modeling question.

What's a good share count for 1Q, please? I just don't know the progression of the share repurchase in 4Q, so I want to make sure we that right. Thank you very much..

Well I mean clearly we are focused on driving improved service. Our service scores -- we've been measuring service scores for a long time. And we performed well, but our research back in 2017 suggest that we could be better and we know we can be better.

So our team is working on being more friendly, more available and delivering a more memorable experience when guests come into our stores. We are in general a low frequent use and we need to drive frequency and drive repeat visitations.

So it was a big part of our GM conference to really energize the team and they are working hard on trying to bring back to life every day in our stores. In terms of technology, we are working on a mobile app that in our view will be a tool that will allow us to really Nicole create a guest account that we don't have in a large way today.

Our loyalty program does allow us to reach our guests and see some behaviors, but it is not broad. And we want to develop an app where we have an actionable guest account with the first to close out on their phones.

So this is an initiative by our team, our new CIO, JP Hurtado, who we brought from Royal Caribbean, who has much experience in guest-facing technologies. And we're looking to launch the first version of that in the latter part of this year in the second half this year.

And as I said before I think this is a journey of our brand, this is a place where we need to get better and we're investing more money and technology in our capital guide that Joe mentioned this year than we have ever in my 12 years with this brand..

Joe share count?.

Yes, share count is projected to be -- I'll call it 38 million and change -- 38 million and a little..

Helpful and very excited about that -- creation of that guest count data eventually. Thank you very much..

Thank you, Nicole..

Andrew Strelzik with BMO Capital Markets has our next question..

Hey good afternoon. I have a question on the guidance relative to what you provided last quarter. So, it sounds like the revenue growth implied by the new numbers is a little bit above where you had previously guided, but the EBITDA growth is maybe a touch below prior.

So, I guess, I'm just wondering what changed? Is that more value orientation? Is it the composition of the sizing that you're thinking about, maybe the ad spend? What's changed to lower the EBITDA growth relative to the revenue growth that's moved higher?.

Well, first of all Andrew, we issued strong guidance today. We're optimistic about our 2019 year. We are focused on delivering 12% net unit growth. Net of our store closings we're looking for comps to be up 1.5% at the high end flat at the low end.

And we believe we're well-positioned to really set some new revenue and EBITDA highs for next year in a very competitive environment. We are looking to continue to build stores that have great returns.

We mentioned when we issued that preliminary high-level guidance last time that we are entering DMAs and markets that are smaller and our mix of small units relative to our current legacy base is going to be higher going forward even though we're building stores that are large.

As a percent of, total there's many more smalls in the new store count this year than our legacy. So, that's going to put some downward pressure as we have said on AUVs and pressure on margin as it relates to occupancy. We're definitely seeing labor headwinds. We don't anticipate -- that's really going to subside. And we're investing in this business.

We're playing the long ball here. We're a leader in this space and we're going to work hard to stay there and we're going to be investing in places particularly around IT. And in terms of to guide better and worse in my view the high end of our guide is in and around a little above what we said. EBITDA at the high end is about what we said.

If you pick the low end, yes, little lower. We're driving to a growth here. This team is working very hard to continue to propel this brand forward..

I appreciate the comments. Thank you very much. And I just have one quick follow-up on that. With respect to the labor management tool that you've implemented, you mentioned -- it sounds like that's going to be primarily to enhance the guest experience rather than some sort of cost savings opportunity.

Can you just talk about maybe what the plans are to enhance the guest experience through that tool? Is there -- is that part of the reinvestment maybe from a labor perspective?.

Yes, we've had a long history of labor improvements in my decade-plus with the brand. We have indicated I think that with the labor pressure particularly on wage rates that for investors not to think about that continually.

There's some real headwinds there and we don't think it will correct in the right strategy long-term to turn the needle down on labor. So, our view of the labor -- the new labor tool is to really try to match demand and peak labor needs and make sure we have the right number of people at the right time and we scale down at the appropriate timing.

And we think the new tool is more nimble than our old one. We've had a tool for a long time; it actually helped us a lot back in 2010 I think it was. And this one is more nimble and I think there's a learning curve here. I think we completed the launch somewhere in Q4, I can't remember the exact date. But that takes time to figure that out.

So, I was thinking about more about delivering a greater guest experience by matching labor with demand..

Great. Thank you very much..

Thank you..

We'll now hear from Jake Bartlett with SunTrust..

Great. Thanks for taking the question. Brian you opened up the box here the bag in terms of the current trend in the first quarter here. So, I wanted just to ask couple of -- one question about that. And that is I think you said 1% comps for seven weeks for the quarter, how does weather affect you? I know it's been affecting restaurants.

I would have actually thought that some of the rainy weather in California and Florida would have helped you.

But maybe if you could just help us understand that 1% and what were some of the factors in that?.

Yes, actually -- I don't want to dissect too much the first seven weeks. I've done enough. I've been really transparent here with you guys on where we're at the first seven weeks. We don't really show any weather tailwinds in the first seven weeks, I'll say that Andrew. What I didn't say and I probably should have is Q1 is volatile.

Through seven weeks, we think pretty comparable here. We are in the Easter shift time right now where Easter and spring breaks are shifting out really for week 11 and 12 for us. So, we have big, big weeks to go particularly in the northeast.

And how this quarter ends up and our guide is for zero to -- flat to up 1.5% is full year guide, so I'm not trying to guide quarter here, but how this quarter goes will depend a lot on how the weather flows really later in the quarter which is in front of us. We've got some big, big weeks with this big shift..

Got it. That makes a lot of sense..

I'm sorry. I said Andrew. I'm sorry Jake..

That's all right. That's all right..

You can be Andrew if you'd like..

I'll be Andrew.

And just in terms of kind of thinking about the attractions, the VR as you roll it out throughout the year, would it be right to assume that the Dragonfrost, I think it's been -- you mentioned it's been successful, but is not as a name that consumers recognize on television and maybe potentially less of a draw than something like Star Trek and Men in Black.

Is that a correct assumption? Or did you find that Dragonfrost was kind of -- had a similar impact that Jurassic Park might have had earlier in the year?.

Well, there's no doubt. The launch of our VR platform that we scaled nationally, we're proud of that as a brand. National brand scales 120 units across this country. With Jurassic World that's a strong IP. It's a broad -- has broad appeal, some experiential title a little less interactive gameplay more experiential. It was a great launch.

Dragonfrost in our view appeals really a little bit more towards the younger audience. The gameplay is little more -- is much more dynamic. Star Trek, it's sort of a flip of that jacket. It flips back in my view towards a little bit of an older audience. And Men in Black, we're going to come back with a high view a very broad appeal with Men in Black.

So I think we're developing a very good mix of offerings here for consumer groups. And we've got a really good attraction list growing. So Jurassic World is still the number one game and I think it is because of the appeal. So -- but we've got a good nucleus for filming right now and we're going to lean into this platform.

It's one of the new avenues that we have as a brand to introduce proprietary content something that others don't. The industry produces what they produce and -- but we can actually control our destiny a little more with this particular platform, so we're excited about, we’re going to leverage..

Great. And then last question real quick. Would you describe your -- how you look for the pipeline of amusement content throughout 2019.

How would you compare that to what you did in 2018? A lot of new things happened in 2018, but do you feel like the 2019 you're going to have more games more frequently or maybe more impactful games less frequently or how would you attempt to describe on a year-over-year basis?.

Well, as we've said before, our overall game strategy is looking for compelling game content. We really want games that obviously people can’t have at home that are larger-than-life that has pushed us towards bigger better more marquee titles. We definitely want a nice mix of proprietary games and exclusive launches when we can.

We -- as I said before, our VR platform I think gives us the best vehicle for introduction pf proprietary platform. So in terms of the 2019 game lineup, we've announced what we're going to announce right now. Marvel that we've already launched and we just released Star Trek and we announced Men in Black. And we're continuing to work.

The team is continuing to work on securing other titles that really fit that strategy. And I don't really have anything further I want to announce on the 2019 game lineup today..

Great. Thanks a lot. I appreciate it..

Thank you..

Next we'll hear from Brian Vaccaro with Raymond James..

Thanks. Good evening. I wanted to start with two quick clarifications if I could.

Back on the amusement pricing that you took on VR and the RFID card, what does that equate to in terms of effective year-on-year pricing within that segment?.

Actually it's a long year to go and we're measuring that right now. But I would be thinking in the kind of mid 1% range, 1.5% or so on games from that right now. And we'll see what happens with the impacts, but right now we're not thinking that we have a lot of impact relates to power card in terms of what we've seen so far, but a long year.

But we expect it to be additive and accretive to comp..

Okay. All right. That's helpful. And on the EBITDA guidance, Joe, I knew you said lease accounting is immaterial to net income. But was there any geography changes to the lease accounting that might have had an impact on EBITDA? I just wanted to check on that..

No material geography changes. It results in an immaterial increase and some expense, but once again that's immaterial..

Okay.

And then just on the topic of cannibalization and competition, can you comment on how you expect each dynamic to play out in 2019 maybe compared relative to what you saw in 2018?.

Sure. We think the combined impact of competitive intrusion and cannibalization will remain a headwind for us for the foreseeable future. I will say in 2018 it was a part of the incremental headwind relative to 2017.

Given what we see with some of the units of our competitors and we do know what our new store pipeline looks like, we think that that impact in 2019 will be relatively flat to 2018. We are in an attractive space. We're generating strong returns.

We continue to attract some competitors, but once again, we expect the impact in 2019 to be similar for the full year to 2018..

Just to add, that doesn't mean that it's not a significant headwind for us. We've talked about this -- we’re talking about a couple of years ago just that it has accelerated over the past couple of years. And it is a meaningful headwind in our stores that are not impacted by competitive entrant or ourselves are performed very well.

It's a drag on our comps and it's something that we are working very hard to offset with our initiatives. So it is a meaningful number..

All right. Appreciate that color. And last one for me, just thinking about that 2019 guidance.

What are you seeing or expecting in terms of the food cost inflation outlook commodity inflation? And did I hear correctly, marketing spend as a percent of sales might go up a little bit? Or I think you said spending might be up a little bit in marketing for 2019, Brian?.

Yes, food inflation is up a little bit..

Yes. So first of all, food inflation for Q4 and for next year is we expect some moderate inflation. But keep in mind food cost for us is only about 8% of our sales, so it's less important for us. It's less of a factor for us as it is for casual dining. But once again relatively low inflation in the low single digits in both Q4 and next year as well.

Marketing inflation..

Marketing, I don't want to give the exact marketing number. We expect at the high end of our range, we still leverage a little bit.

But yes, we will be increasing our marketing above kind of inflationary kind of pressures here, partly due to some incremental spend in digital partly just to the environment in general and marketing environment in terms of pricing, so a little bit of leverage at the high end. And we're in the low 3% of overall as a percent of sales right now.

And we're not really trying to produce that here too much right now. We've got some investments we're going to make in the digital space and we have some success and we think that’s a good pivot to our brand..

[Operator Instructions] We'll hear from Jeff Farmer with Gordon Haskett..

Thank you.

Just diving deeper into the Q4 numbers, what did same-store sales look like both during and after that six week run of Unlimited Wings and Games? And I guess just looking forward, how aggressive can you be with running that type of promotion in the future?.

Well, I pretty much gave you the pickup that we got -- that we estimate the lives on Unlimited Wings at 100 bps. That promotion ran early in the quarter, Jeff. So clearly the first part of the quarter was strong. I indicated actually on our year-end call and now confirmed again today that weather and the calendar is a net positive.

And that too was in and around, let's call it the December holiday period. So we were stronger in the front that's what they said. The positive strength was in the front. Polar vortex in January that hit around Martin Luther King that was a net negative for us, but we get it back a little there.

So that’s a little -- and it will give you a little color on the cadence. And as I said, before we get into the spring break Easter shift here, we're pleased to be in positive comp territory at 1% to kick off this year as we shoot and move towards 0% to 1.5% for the full year..

Okay. That's helpful. And then it sounds like new unit productivity for that class of 2017 was greater than you had expected assuming that's what I heard and heard that correctly.

What's driving that strength?.

Well, we had some stories and some pretty big DMAs with big potential and it was a great lineup of stores for us, no doubt. Our target -- our internal target is 35% year one which we think is a very, very strong target.

I wouldn't condition yourself to a 60-plus where we couldn't be more happy with that class, but we think we have a great pipeline and we're targeting 35%. So....

Okay.

And then just last question related again to some of the new unit productivity, but as it relates to competitive encroachment, how has that impacted your site selection, your market selection strategy? Have you pivoted in any way to help offset some of that new unit productivity or those encroachment headwinds? Anything you could do on that front in terms of either what market you go to or where you open sites in any certain market?.

Well, our view -- as I said, we're the leader in space. We are traffic down or two, our landlords when we come into our space we are helpful. So we continue to get the first call. So our view is to continue to play off.

And if a site is on, our total addressable market list is mapped out and continue to update each year and it is on our list we're going to seize the day. And we want to be on offense as it relates to sites and not give it over to a competitor.

It doesn't mean we're going to prevent them from getting into the space and it's clear, they're opening in and around our stores every day. But we in our view are getting the prime site. We get the first call and our view is that we're not going to slow down.

We're not going to dial back, slow down unless a competitor takes a site that we want to open..

All right, thank you..

Thank you..

Our next question comes from Jon Tower with Wells Fargo..

There we go. Thanks for taking the question. There we go. On the marketing side of the equation, just going back to your spend on television, can you just talk about the evolution of your TV marketing spend? Your dollars have obviously grown over the past few years if that percentage that low percentage 3% or so has taken place.

So, are you hitting the market or television airwaves with more effective TRPs than in the past or are you guiding to similar levels? And then thinking about the digital side, how should we think about your digital marketing presence? Will it be more of a call to action on social media or some of these platforms through either some offers on food or on amusement? And then how should we think about your digital presence, was it integrating into your mobile app re-launch in the latter half of this year?.

That's a lot of questions. Well, I did say pivot to digital. We have consistently advertised on national cable TV, moved it up over the years. And so, historically the GRPs are pretty consistent with anything we've added on a week or two here there over time. And we are pretty well covered in terms of media [weeks] as a brand today as we sit here today.

And my view is still that if we had a strong message whether it be capital or games and/or value message that that can move the needle and drive traffic. So, we are not abandoning our TV -- national cable TV. What we are doing is in a test and measure kind of environment, definitely leaning more into the digital environment.

And I'm not going to -- for competitive reason I might have to give you our mix, but we are pivoting a meaningful amount away from TV into digital.

But we want to make sure that is paying back and we are -- our tendency is and what we're seeing work tends to revolve around promotional messages more so than just content and we've had probably the most success on our social media work and programmatic over to TV top -- well.

So, that's evolving effort by our head of marketing and our marketing team, and I think we learn more each day on what works and what doesn't here and that's how are going to be measured in how we pivot and make sure we're investing in things that make sense for us..

Okay. And then just earlier I think you’d mentioned in the call and maybe I misheard this that you're doing the Unlimited Wings promotion again right now.

Is that correct?.

Yeah, well, we're doing really two elements of the Unlimited Wings video. Obviously, it was impactful. Our value message one is driven by the offering. If we can change the numerator, have a better offering, better guest experience and deliver that piece of the equation, we're definitely focused on that.

The wing thing -- the wing offer shows that price can make a difference as well and so -- and I think we need to do both things to drive people in and we were successful. So -- with that promotion. So, what we are doing right now is using that promotion to drive and try to build our Thursday day -- that day-part we have half-price games on Wednesday.

That's the biggest day -- weekday that we have. So, we are looking to see if we can build that day of week with this combined offer. And we are running that offer right now around March Madness on Mondays and Thursdays -- I'm sorry -- Sundays. And we have two more days here coming up..

Thank you. Appreciate it..

Thank you..

We'll now hear from Stephen Anderson with Maxim Group..

Yes. Good afternoon..

Good afternoon..

Hey, Stephen..

Just a quick question.

In the past you talked about the potential for international expansion, so I want to ask about the progress on that location in the Middle East?.

Well, candidly, I hope to have some news to report. Look, we still view international as a good long-term opportunity for our brand. We think it will translate very well. We are in discussions with a number of partners. We have a partner in the Middle East. That's been going slower than we expected. So, we're excited about the opportunity.

Clearly, near term, we are much more focused on our domestic business right now. We think it's a long-term opportunity. It is going slower what we had hoped right now..

Thank you..

Thank you..

And we'll conclude today's question-and-answer session. I'll now turn the conference over to Brian Jenkins for any additional closing remarks..

Well, thank you for your time this afternoon. We look forward to reviewing our first quarter results with you in June. You guys have a good night..

That will conclude today's conference call. Thank you for your participation. You may now disconnect..