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Communication Services - Entertainment - NASDAQ - US
$ 38.01
-3.13 %
$ 1.49 B
Market Cap
13.67
P/E
EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2016 - Q2
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Executives

Jay Tobin - SVP and General Counsel Stephen King - CEO Dolf Berle - President and COO Brian Jenkins - SVP and CFO.

Analysts

Sharon Zackfia - William Blair Andrew Strelzik - BMO Capital Markets Nicole Miller - Piper Jaffray Brian Vaccaro - Raymond James Andy Barish - Jefferies.

Operator

Good afternoon, everyone, and welcome to the Dave & Buster's Entertainment Incorporated Second Quarter 2016 Earnings Conference Call. Today's call is being hosted by Steve King, Chief Executive Officer. I would like to remind everyone that this call is being recorded and will be available for replay beginning later today.

Now I would like to turn the conference over to Jay Tobin, Senior Vice President and General Counsel, for opening remarks. Please go ahead. .

Jay Tobin

Thank you, Kevin and thank you all for joining us. On the call today are Steve King, Chief Executive Officer; Dolf Berle, President and Chief Operating Officer; and Brian Jenkins, Chief Financial Officer. After comments from Mr. King, Mr. Berle and Mr. Jenkins, we will be happy to take your questions.

This call is being recorded on behalf of Dave & Buster's Entertainment Incorporated and is copyrighted. Before we begin our discussion of the company's results, I'd like to call your attention to the fact that in our remarks and our responses to your questions, certain items may be discussed, which are not based entirely on historical facts.

Any such items should be considered forward-looking statements and relating to future events within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ from those anticipated.

Information on the various Risk factors and uncertainties has been published in our filings with the SEC, which are available on our website at daveandbusters.com under the Investor Relations section.

In addition, our remarks today will include references to adjusted EBITDA, store EBITDA and pro forma net income, which are financial measures that are not defined under Generally Accepted Accounting Principles.

Investors should review the reconciliation of these non-GAAP measures to the comparable GAAP results contained in our earnings announcement released this afternoon, which is also available on our website. Now I'm going to turn the call over to Steve. .

Stephen King

Thank you, Jay and good afternoon, everyone. We appreciate your participation in our quarterly conference call and interest in Dave & Buster's.

On this call, I'm going to review the quarterly highlights and also take us through some of our current initiatives, and then Brian will walk us through the financials and guidance and then I'll conclude with our development and remodeling efforts.

We grew total revenues by 12.4% on the strength of sales contributions from our newer stores and also significantly leveraged our operating cost resulting in net income of $21.5 million, driven by a 21.9% growth in adjusted EBITDA and a 210 basis point improvement in adjusted EBITDA margins.

Given our results for the first half of the year, we are increasingly confident in our annual guidance for total revenues, net income, and adjusted EBITDA even as we lowered the range for comparable store sales growth. For the 86 stores we operated during the second quarter, 20 stores or 23% of the total are non-comp stores.

They're performing well demonstrating the broad appeal of our brand as we expand our footprint and supporting double-digit growth on our top-line despite our modest 1% growth in comparable store sales. Our comparable store sales growth consisted of a 0.9% increase in walk-in sales, while our special events business increased 1.9%.

From a cadence standpoint, comp trends were as we had anticipated in May, but dipped in June only to rebound in July. We believe the Memorial Day shift one week later than the previous year was more of a factor than we had estimated previously, although there was significant amount of week-to-week volatility.

You may recall that we called out cannibalization, competitive intrusion, and economic pressures related to the oil industry during the first quarter and these considerations continued into the second quarter as well.

However, the macroeconomic environment and especially the casual dining industry also slowed relative to the first quarter and that also weighed our results. Note that our year ago comparisons for comp store sales was 11% on a two year stacked basis, comp store sales still increased a robust 12%.

With the 1% increase in comparable store sales, we were able to extend our outperformance relative to Knapp Track to 17 consecutive quarters, although our gap to Knapp narrowed relative to the first quarter.

As we previously said, the uniquely customizable experience we provide across our core platforms, eat, drink, play, and watch provides us some degree of insulation from casual dining trends, although we're certainly not immune from what's going on all around us.

So now, let's hear from Dolf on the steady stream of new products and promotions, how we're working to improve margins, and how we are ensuring that our stores open successfully in both new and existing markets for our brand..

Dolf Berle

Thank you, Steve. I'd like to begin by thanking our many D&B leaders and team members across the country for their efforts during the second quarter. They are driving the programs that contribute to our ongoing sales and profit growth on a daily basis.

As I’ve shared in recent calls, D&B's primary guest target is Play Together Young Adult, 21 to 39 year olds. Our products development emphasis taps into their interest in exploring new entertainment offerings, as well as new and creative food and beverage items.

Also we appeal to two secondary targets, which are families who visit us on a walk-in basis and corporations who book party events. By way of background, we knew that the strong results in 2015 would be a challenge to exceed. With this in mind, we pushed ourselves to develop new initiatives in order to keep driving comparable store sales growth.

From an amusement standpoint, we ran our annual Summer of Games promotion, which featured nine new games this year. Significantly, six out of nine of these games are based on popular and familiar licensed products, which are exciting to play and memorable and placed on a TV ad.

Games such as Ghost Busters, Mario and Sonic at the Rio Olympics, and the new level for the Star Wars Battle Pod exemplify the strategy. You may have seen D&B in the new Ghostbusters movie, which is a demonstration of our continued efforts to partner with other popular entertainment properties.

I also want to make special mention of our new Star Trek game. It is based on the platform of our very popular Wizard of Oz game and features collectable cards from the original Star Trek series. We owned the proprietary license for this Star Trek game, and therefore it can only be enjoyed at D&B.

With this game, we intend to launch a new and different series of collectible Star Trek cards at different times of the year, which will be an incentive for guests to return and collect new cards when they are available.

We are very appreciative of the efforts of our SVP, Kevin Bachus and his team, as we continue to partner with our many game manufacturing partners to find the newest and most exciting games available.

One of the additional innovations we tested this past quarter was the new RFID-enabled merchandise, which may be selected by guests in place of power cards to activate our games.

The initial test of RFID [indiscernible] in five stores showed that the technology is reliable and can be implemented at our discretion across the system, and that a number of guests are willing to pay a premium for this technology. We continue to think through additional RFID promotions and intend to test them further over the remainder of 2016.

In our dining rooms, new menu items included two shareable appetizers, three Surf & Turf options including Bacon-Wrapped Shrimp with Lobster Sauce and Fire-Grilled Sirloin, as well as Angry Orchard Hard Cider, barbecue Half Chicken. We again thank CMO Sean Gleason and his team for their ongoing creativity.

Within our beverage lineup, we introduced four new Luxe Patron LIT cocktails, along with an adult Ghostbusters themed cocktail and kid Ghostbusters-themed Snow Cone. We also featured our south of the board sangrias featuring the on trend flavors of spiced strawberry, cina-mango, and forbidden fruit.

In the second quarter, we have a greater focus on families than other quarters based on the school summer holidays. This year, we had a few initiatives which demonstrate this focus. First, starting in June, we increased our store operating hours by opening all of our stores one hour earlier than in previous years.

For most stores, this meant a 10 am opening time. We found that this was appealing to families and especially those with school-aged children. In almost every store, we saw that the increase in business due to the change in hours was largely incremental and had minimal additional variable cost associated with it.

In July, we tested a weekday pass, which enabled guest to play $50 worth of redemption game and unlimited simulation games weekdays between store opening and 5 PM. This test had a positive impact, but given the limited scope did not materially impact our overall revenues.

We are still evaluating if we would want to consider rolling this out at other times during the year and to additional markets in the future. Looking ahead to the third quarter, we are currently promoting All You Can Eat Wings for the first five Sundays, Mondays, and Thursdays of the NFL season for $29.99 with a $20 power card.

This promotion is a variation on the very popular promotion we ran last year. We will also be adding two media weeks in the third quarter relative to last year.

Now, I'd like to update you on our ongoing margin improvement initiatives, as our results have demonstrated over the years we've shown great discipline in controlling cost, which has in turn yielded adjusted EBITDA margin growth. We continue to see good results from our ticketless power card roll-out, which we completed last year.

We have an over 95% opt-in rate for the ticketless power card, which represented a few points of increase in opt-in versus late last year and exceeded our original projection dating back to this time last year.

As a result of this higher opt-in by our guests, the e-ticket initiative has yielded even higher gross margins on games than we've seen previously.

As a reminder we essentially completed the roll out of this technology late in the second quarter last year, which means that we have now fully rolled over the system wide implementation of the technology.

Given the timing of the roll out last year we saw some margin improvement in the second quarter, but heading into the third quarter we will see only the much smaller impact of a somewhat higher adoption rate versus the prior year.

You may recall that in the first quarter we re-certified all of our store managers in the use of our COGS management program. We believe that both the positive trend in food commodity cost coupled with the greater discipline that this re-certification brought were both factors in our improved cost of goods sold performance.

In the second quarter we re-certified all of our managers in labor forecasting and scheduling technology and procedures. Both the COGS and labor re-certification efforts were designed to enable us to maintain strong discipline in our variable cost management at the same time that we are opening new stores.

I'm encouraged that our most recent store openings have been well received in their communities. Recent openings in Little Rock, Arkansas, Florence Kentucky, and Summerlin, Nevada, have gone smoothly. We’re very focused on having buildings and teams ready to handle the typically strong opening weeks in these new stores.

At the same time, we’re constantly refining our processes to ensure greater efficiency during the preopening and first 90 days of operation phases. In closing, we’ll continue to believe that our strategies regarding new products and promotions, margin improvement and the new store openings are appropriate.

We're pleased with the improvements that our team has driven versus the same time last year and we believe that there is even more opportunity for improvement in the quarters ahead. And now, we will hear from Brian, who will walk you through the numbers..

Brian Jenkins

Thank you, Dolf, and good afternoon, everyone. Well, our team is doing a great job executing our strategy in a tough environment, and they are a key reason why we believe we are in a great position to deliver on our annual guidance of total revenues, net income and adjusted EBITDA.

Now in terms of the second quarter, total revenues increased 12.4% to $244.3 million, that's up from $217.3 million in the prior year, primarily due to contributions from newer stores.

Revenues from our 66 comparable stores increased 1% to $195.4 million, up from $193.5 million, while revenues from our 20 non-comparable stores, including two that opened during the quarter increased 99.5% to $49.5 million, that's up from $24.8 million in the prior year.

Turning to category sales, the mix shift to the more profitable gaming side of our business continued, as total amusement and other sales grew 15.7%, while food and beverage collectively increased 8.5%.

During the second quarter, amusement and other represented 55.9% of total revenues, reflecting a 150 basis points increase from the prior year period. Now breaking down the 1% increase in comp sales, amusements rose 3.5%, while our food and bar business increased 2.2% and 1.4% respectively.

As Steve mentioned, our second quarter comp performance exceeded the casual dining industry for the 17th constitutive quarter. This was in spite of an unfavorable shift in the Memorial Day calendar, unfavorable weather patterns and pervasive challenges facing casual dining because of the macro environment.

The impact to our business from cannibalization and competitive intrusion, while notable was in line with our expectation. I would also remind you that we cycled over a lofty prior year comp of 11%, representing the toughest quarterly comparison we have this year.

In terms of cost, total cost of sales was $44.1 million in the second quarter and as a percentage of sales improved 70 basis points. Food and beverage cost as a percentage of food and beverage sales were 50 basis points lower than last year.

Food commodity deflation and approximately 2.3% in food pricing and 1.7% in bev pricing drove the improved margins versus the prior year.

As you may recall, we are projecting a modest percentage decline in commodity costs, partially offset by typical new store inefficiencies for the full year, but do expect that deflation will moderate in the back half of the year. Cost of amusement and other were 70 basis points lower than last year.

As Dolf mentioned, this was driven by our e-ticket initiative, which we rolled out over the course of the second quarter last year. This has been our most impactful technology introduction in the past decade, driving an annualized savings of over $8 million, while also creating an improved guest experience.

Note that we completely cycled over this rollout in the beginning of the third quarter, and as such, we do not anticipate significant e-ticket margin improvement in the balance of the year.

Total store operating expenses in the second quarter, which includes operating payroll and benefits and other store operating expenses were $126.3 million, and as a percentage of revenue decreased 90 basis points year-over-year to 51.6% of sales, as we leveraged many fixed expenses on overall sales growth.

Our operating payroll and benefits cost improved 40 basis points, as we experienced favorability on overall medical claims, payroll taxes and bonus expenses.

This was partially offset by higher hourly labor cost as we experienced wage inflation of about 4.4% during the fourth quarter, primarily due to higher minimum wage rate in both California and New York. We are projecting wage inflation of 4% to 4.5% for the balance of 2016.

Store EBITDA was $74 million for the quarter, reflecting growth of 18.3% compared to $62.5 million last year, an improvement of 150 basis points to 33.3% of sales. This is the highest store EBITDA and margin we've ever generated during the second quarter.

G&A expenses were $13.6 million nearly flat with last year, but as a percentage of revenues were 60 basis points lower at 5.6%. The slight increase in dollars was primarily driven by additional corporate resources to support our store expansion and also higher stock-based compensation.

These expenses were largely offset by lower incentive compensation compared to the prior year. Now taken all together, our adjusted EBITDA grew 21.9% to $64.2 million and margins rose roughly 210 basis points to 26.3%, representing the highest second quarter performance we have ever attained as a company.

So again I would like to thank all of our team members for this achievement. Net interest expense for the quarter fell to $1.9 million down from $2.2 million in the prior year, driven by the lower interest rate under our recapitalized debt and reduced debt levels due to the repayments that have occurred since our May 2015 refinancing.

We generated net income of $21.5 million or $0.50 per share on a diluted share base of 43.3 million shares compared to net income of $12.6 million or $0.29 per share in the second quarter of last year on a diluted share base of 42.7 million shares.

Note that the net income in the second quarter of 2015 included a non-recurring loss on debt retirement of approximately $4.7 million net of tax or $0.11 per diluted share. Turning to the balance sheet for just a minute, with our current capital structure and strong free cash flow we have significant financial flexibility.

At the end of the quarter we have $290.5 million of outstanding debt on our credit facility, resulting in low leverage of 1.2 times with available capacity of $197 million.

Our capital allocation strategy remains focused on investing in growth via new store development, while preserving some dry powder for incremental stores and other growth opportunity.

With our low leverage we also have the ability to return value to shareholders recall that we have a $100 million share repurchase program in place through the end of fiscal 2018 and our intention is to buy back shares to primarily offset dilution caused by the issuance and exercise of stock options and other equity compensation.

During the second quarter we repurchased about 38,000 shares. Turning to our outlook, for fiscal 2018 total revenues are still expected between $983 million and $995 million. Comp store sales growth is now projected between 2.25% and 3.25% compared to our previous range of 3.25% to 4.25%.

This is in light of a more challenging second quarter than we had anticipated, that said we continue to expect the impact of cannibalization to moderate slightly in the back-half of the year and we also face easier comparisons overall.

Through the first two quarters, comp store sales were tracking at 2.3%, which would imply a 2.25% to 4.25% range for the back-half of the year. Note that our third quarter to-date performance is consistent with this implied range.

So while we're excited about our initiatives for the balance of the year our new comp range provides with a potential for some softening of the macro environment. From a development perspective we're now targeting 10 to 11 new store openings, that's up from 9 to 10 previously.

We have already opened six year-to-date and 8 are currently under construction. We continue to project net income in the range of $80 million to $85 million and adjusted EBITDA is still anticipated between $254 million and $260 million.

Our effective tax rate remains at 36.5% to 37.5%, and our diluted share count estimate remains at approximately 43.2 million shares. And finally, we are now planning net capital additions after tenant allowances and other landlord payments of $130 million to $140 million, that's up from $123 million to $133 million previously.

This is driven by increased development cost for new store openings as we have raised our guidance by one store from the previous range, and are also making additional strategic investment in new games, some of which will be exclusive to D&B. With that, I'll turn the call back over to Steve to make some final remarks..

Stephen King

Thank you, Brian. I'd now like to review our recent upcoming store development activity as well as our remodeling program. During the second quarter, as Dolf mentioned, we opened stores in Little Rock, Arkansas, Florence, Kentucky.

Both of those stores are entirely new states for us although Florence store represents our second location in the greater Cincinnati area. This quarter, we opened in Summerlin, Nevada, which is other to Las Vegas, also a new state for us and we will be opening in Fresno, California, next month.

In the fourth quarter, we’ll open stores in Silver Spring, Maryland, in the Washington DC area, Toledo, Ohio, and our second stores in Canada, Toronto, Ontario, as well as potentially one additional location. As Brian mentioned, we have previously guided 9 to 10 openings, this year we're now raising those expectations to between 10 and 11 openings.

Of these 11 stores, 4 to 5 of those store openings are in markets, where we already have brand presence, and up to 6 store openings will be in new markets for Dave & Buster's. In terms of store sizes, as was mentioned previously, we use the entire range between 25,000 and 45,000 square feet.

Three of the stores will be 30,000 square feet or less or what we define as small. Three or four of those stores will be 40,000 square feet or more are large size, and the remaining four stores will be in between that 32,000 to 36,000 square-foot range. As we said in the past, there is a lot of real estate available that meets our criteria.

We believe achieving our long-term goal of over 200 stores in North America is attainable, despite having built out less than half of that domestic store potential between the well-known big-box retailers and department stores announcing closing, and malls themselves emphasizing entertainment and dining options versus traditional retail in their redevelopment plan, we are very well positioned and can be selective in choosing the outstanding size for our brand.

We continue to work with our partner in evaluating real estate size for our first of seven license stores in the Middle East. We also continue to work on signing additional agreements for other geographies outside of North America.

Recall that we also guided to six comprehensive remodels this year, all of which have been completed ahead of the onset of the football season. We've also enhanced three additional stores with D&B Sports lounges, and in doing so substantially completed our sports-related remodeling project.

So in conclusion, while comparable store sales trends proved to be more difficult in Q2 than we anticipated, our profit outlook is intact and we are increasingly confident that we will meet our projections for total revenues, net income and adjusted EBITDA.

Even in an environment such as this with casual dining though challenged, we are demonstrating our ability to outperform because of our one of a kind customizable experience that enables our guest to eat, drink, play and watch all under one roof. We appreciate your continued support and interest in Dave & Buster's.

So with that, we are now ready to take your questions. Operator, please open the line..

Operator

Thank you. [Operator Instructions] We'll take our first question from Sharon Zackfia with William Blair. Go ahead..

Sharon Zackfia

Hi, good afternoon..

Stephen King

Good afternoon..

Sharon Zackfia

I guess a couple of questions. On the earnings guidance for the back half, I think the implication is something like flat to up 15%. And I’m trying to reconcile flat earnings growth in the second half with a comp of, I guess, 2.2, which would be the low end of guidance. I would have thought you could have gotten kind of margin on any positive comp.

Maybe if you can walk me through if there are any kind of incremental investments happening in the second half that would dampen that?.

Brian Jenkins

Yes, Sharon, I mean, as we said on the call, we are going to roll over the e-ticket initiative in the back-half and the commodity deflation that we've seen in the first half is going to moderate in the back-half. So -- and that's been a big part of the fuel to some of the margin improvement you've seen in the first half.

We also have indicated before that we were going to make some incremental investment on the marketing front.

I think we've mentioned -- I talked a little bit about the two additional weeks that we planned to advertise in the third quarter, and we are looking at potential additional marketing investment in the fourth quarter, and as we've mentioned that previously.

So some of those things are going to impact the ability to lift the margins like we did in the first half..

Sharon Zackfia

Okay.

And then just wondering the special event comps outpacing the walk-ins, is there anything to read there anything you’re doing different in special events? I'm thinking about that particularly as we get into the holidays?.

Stephen King

I don't really think there is anything to read into it as it relates to this quarter. I mean this quarter is a relatively small quarter for special events.

I do think we executed at the unit level, actually outpaced our call center this quarter and which is sort of a flip-flop from what it was in previous quarters, but I wouldn't read too much into it, I mean it was a little bit better than what we thought on the walk-in side..

Sharon Zackfia

Okay, great. Thank you. .

Operator

We'll go next to Andrew Strelzik with BMO Capital Markets. Go ahead please. .

Andrew Strelzik

Hey, good afternoon everyone. .

Stephen King

Afternoon, Andrew. .

Andrew Strelzik

I just wanted to quickly confirm so I think that you said, you said July improved and then you're running in that kind of the range for the comps that you mentioned for the back-half of the year? You said you're running there now. And then secondarily to that, you said the guidance allows for some softening in the macro.

I didn't fully understand if you could just explain that please?.

Stephen King

So let me take July first, July was the best period of the quarter. So we saw strengthening towards the end of July, and I guess what Brian's reference was to when you look at a 2.25% to 4.25% for the balance of the year, we're not seeing anything in the current data that suggest that's not a reasonable estimate. .

Andrew Strelzik

And then the softening -- allowing for some softening on the macro?.

Brian Jenkins

Yes, I mean we've talked previously about kind of the back-half. We have significantly easier rollovers in the back-half, I think we are in the mid-7s if I remember the number right compared to 10 for comp in the first half we are rolling over. So I think the comparisons get easier in the back-half.

We expect cannibalization to moderate in the back-half and then you may recall we were impacted significantly by storm Jonas in the fourth quarter last year, so all of those things still exist, that would call for a better second half than first.

So 2.25% which is essentially where we're at year-to-date, we think that gives some room for some softening in the macro environment..

Andrew Strelzik

Got you, I appreciate that. I wanted to ask also, you've been talking for the last several quarters that eventually there would be some realignment with the long-term algorithm in terms of you guys have obviously been doing better than that.

Do you think that we’re now at the start of that or do you think this is kind of a bit of a period of aberration given what's going on in the macro environment? I'm wondering just how you're thinking about that conceptually?.

Stephen King

I mean, I think conceptually we're still guiding to something that's ahead of our long-term guidance. But we said I think at the beginning of this year that we believe that we would begin to move towards were the words we used I believe our long-term guidance. And clearly this is a move towards the long-term guidance.

Specifically, as it relates to the second quarter, I think by virtue of what we're guiding of the balance of the year, we view it as somewhat of an aberration..

Andrew Strelzik

Okay. And then my last question if I can, you mentioned that you're working on some efficiencies from a pre-opening perspective and then also in the first 90 days.

I don't think this is the first time you’ve actually mentioned that, but is there anything you're seeing from a new unit productivity perspective that's causing that or is it just best practices in trying to be as efficient as possible or you’re trying to preempt something, any comment around the new unit productivity would be great?.

Dolf Berle

We are not trying to preempt anything, what we are doing is we are steadily improving the ways in which we bring stores up to our standard and what we've done to initiate a program that's very specific benchmarks in terms of not only the guest feedback but also labor and cost of goods sold efficiencies that has stores marching towards our standard over a prescribed amount of time.

And so I as well as members of our finance team do a 90 day audit and then again at 120 days and checking with the team and ensure that we are on track, and this is a way to really teach the organization how to make steady progress towards our standard on a more rapid timeframe than what we might have seen in years past..

Stephen King

Just to add-on to that, I mean Andrew we've got what 20 of our 86 stores that are in our non-comps that's roughly a quarter of our store base that this was a big number and new stores typically start out not as efficient on the two prime cost, cost to goods sold and labor.

So what Dolf and his team are working on is really trying to own those stores in a quicker pace because it's a big part of our store base right now. So back in the days when we were building a couple of stores the main efficiencies on those two lines didn't matter is more impactful now. So program around that's important for us today..

Andrew Strelzik

Great, I appreciate the color. Thank you very much..

Stephen King

Sure..

Operator

The next is Nicole Miller from Piper Jaffray. Go ahead please..

Nicole Miller

Thank you. Good afternoon.

I want to ask about the RFID technology, besides feeling good about the reliability what else have you learned in the five store tests?.

Dolf Berle

I think that the biggest thing we've learned I would say is that there are a group of guest who are interested in buying this technology and using this technology and it does not seem to have a negative impact on the remainder of their spend of what they are putting on a power card.

So we were -- I think we mentioned previously we were essentially selling this for $10 with $5 worth of chips, which is a good deal for us relative to selling them at $2 power card. But in addition it doesn't seem like whatever they were going to put on their normal power card purchase was negatively impacted by buying the RFID technology.

So we are optimistic that it’s a technology that again it's not going to have a huge uptake in terms of the number of people who select to or elect to buy it, but we do think there is some incremental there..

Nicole Miller

Thank you. And then the last question if I missed it I apologize. The additional store that seeking in for this year where does that opportunity come from maybe location, size and are there more of them out there? Thanks..

Stephen King

Yes if it is it will be a large. I don't think we'll go to another additional store although I wouldn't completely rule that out. But I don't think we'll go to a 12 store in a year. And it will be in the fourth quarter. So it's going to have some impact, but it's not a huge impact on overall sales.

It's more of a -- it’s a benefit to next year clearly that you get the full year of it..

Nicole Miller

Thanks again..

Stephen King

Thanks, Nicole..

Operator

We go next to Brian Vaccaro with Raymond James. Go ahead please..

Brian Vaccaro

Thanks and good evening. I just wanted to circle back on the second quarter comps, Steve you just said July was a strongest month in the period and thinking about the broader industry the trend would seem to be pretty similarly soft and choppy in June and July.

Just curious what you think is driving the sequential improvement, is it maybe just a monthly comparison issue or is there something more fundamental underlying you would attribute that to?.

Stephen King

I'd refer back to what Brian said, I think that the period between the Memorial Day and the 4th of July had more shifting of school calendar and what not that we originally anticipated.

And I think as a big part of it brought in addition we didn't have a great year-over-year weather month in that period and we don't talk a lot about weather and we really didn't talk about it last year after the second quarter.

But it was a good year last year for us and in the context of a 11% comp it's not that significant, but in the context of a 1% comp, you can measure it and it's more significant..

Brian Vaccaro

Okay.

And I guess on the last call you also had mentioned, given an update on your mall versus non-mall expense and you also touched on Texas, could you give us an update from both perspectives?.

Stephen King

I mean, malls were actually better than the average. So that's not a drag for us. And then I don't know that we have exactly divided out Texas per se, but our oil oriented stores still remain under pressure, Oklahoma and Texas somewhat relative to remainder of the stores or the balance of the stores.

Some of that once again is because of the fact that we did open a number of stores in Texas during the end of 2015 that are having an impact there as well..

Brian Vaccaro

Yes, definitely. Good point. And then just second topic, could you give an update on the manager re-certification program you've been working on both the food and labor side.

I know it's still early, but have you started to see tangible benefits? And any guide posts on how we should think about the magnitude of potential savings or efficiencies from these initiatives as we move to later this year?.

Stephen King

I think probably most important to say that the reason for the re-certifications was not to believe that we could make a major change in either of those areas, but really to ensure that we have ongoing discipline as we grow.

And the challenge around that is that the number of new managers in our system that are either populating new stores or backfilling or managers who go to new stores, therefore, more new managers in the system means that we need to pay a lot of attention to people's proficiency in our systems. And so that's really the reason for the re-certifications.

I am not looking for substantial change, but I think it’s really important that we hold the line and don't go backwards. And with our current rate of growth, so far so good..

Brian Vaccaro

All right, that’s helpful. Thank you..

Operator

We'll go next to Andy Barish with Jefferies. Go ahead, please..

Andrew Barish

Hey, guys. Couple of quick ones.

For the 2Q was there any additional marketing or does the marketing matchup year-over-year?.

Brian Jenkins

Essentially the same..

Stephen King

Matched up..

Andrew Barish

And then for margin retention and this kind of inflationary environment as you lap e-ticket, what kind of comp do you think you need in the business to keep margins flattish?.

Stephen King

I think given the wage pressure, it's probably slightly above the 2%. I mean, I think in the long-term, we said that we need about 2% in order to begin the leverage margins it’s probably slightly above that in light of some of the margin pressure we're seeing on labor.

I mean, labor is -- as Brian mentioned, we’re anticipating between 4% and 4.5% in the second half within that range also in the first half. So it's a little more and without having kind of that fuel of e-ticket as well as some reduced reduction in cost of sales on the food side, the margin side gets a little harder..

Andrew Barish

Got you.

And then just finally in the 4Q, are you planning for continued competitive pressure, particularly in the special events business, given there was a call out from last year’s fourth quarter for the first time, and obviously a bigger waiting in that quarter from some of the new entertainment type concepts out there?.

Stephen King

I would say, yes. We’re trying to be specific around the markets where we know there is intrusion either already there or is coming, and trying to reflect that in what we're anticipating from those stores. But we know there is more of that competitive intrusions coming and it will affect our fourth quarter..

Andrew Barish

Okay, that’s it from me. Thanks..

Stephen King

Great. Thank you, Andy..

Operator

And this concludes the Q&A portion of the program. At this time, I'd like to turn the conference back over to your presenters for any additional or closing comments..

Stephen King

That's it for us. Thanks for your continued issue in Dave & Buster's. We look forward to speaking to you in early December when we will review our third quarter results. Good bye..

Operator

Ladies and gentlemen, this does conclude today's conference. Thank you for your participation..

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