David J. Oddo - SVP Finance, Co-Interim CFO and Principal Financial Officer Andrew J. England - Chief Executive Officer & Director.

Eric Wold - B. Riley & Co. LLC Julia Yue - JPMorgan Securities LLC Barton E. Crockett - FBR Capital Markets & Co. James G. Dix - Wedbush Securities, Inc. James Charles Goss - Barrington Research Associates, Inc..

Greetings, and welcome to the National CineMedia Inc. First Quarter 2016 Earnings Conference Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. As a reminder, this conference is being recorded. I'd now like to turn the conference over to your host, Mr.

David Oddo, Senior Vice President-Finance. Thank you, Mr. Oddo. You may begin..

Good afternoon. I'd like to remind our listeners that this conference call contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.

All statements other than the statements of historical facts communicated during this conference call may constitute forward-looking statements. These forward-looking statements involve risks and uncertainties.

Important factors that can cause actual results to differ materially from the company's expectations are disclosed in the risk factors contained in the company's filings with the SEC. All forward-looking statements are expressly qualified in their entirety by such factors. Further, our discussion today includes some non-GAAP measures.

In accordance with Regulation G, we have reconciled these amounts back to the closest GAAP-basis measurement. These reconciliations can be found at the end of today's earnings release which may be found on the Investor page of our website at www.ncm.com. Now, I'll turn the call over to Andy England, CEO of National CineMedia..

The Force Awakens carryover, the surprising strength of Deadpool and Zootopia and Batman v Superman to finish up the quarter. Such popular film product which these studios continue to spread throughout the year, gives our network a stable and desirable impression base with a consistent reach and millennial audience that advertisers value.

Speaking of which, our Q1 network attendance grew nearly 7% versus Q1 of 2015. That's over 97% of our Q4 2015 network attendance on 105% of our Q3 2015 network attendance, proving that our network provides advertisers with tremendous reach all year long.

National CineMedia's presence during the main broadcast week at the May upfronts in New York continues to establish our company as a serious competitor in the video advertising marketplace. And this year should be no different as we will hold our fifth annual upfront presentation on May 18.

As usual, our national sales force has held hundreds of upfront meetings with advertising clients well in advance of the event itself and we'll continue to work with advertising decision makers during the commitment process to follow.

The success of our upfront strategy to-date has allowed us to be a more central and timely part of these annual discussions with marketers, allowing them to evaluate a highly engaging video advertising network's unique place in an increasingly fragmented media landscape.

As the media landscape evolves, a major challenge for mass marketers is reach and NCM can offer that reach particularly with millennials.

Because of that, we continue to attract new major national brands to the big screen and I'm happy to say that we continue to expand and diversify our national client base during the first quarter, adding 17 new national clients in 13 different industries including apparel, beer, cable TV, computer hardware, financial products, home products, hotels and resorts, Internet sites and movie studios, personal care, prepared foods, restaurants and tourism.

These new additions to our client roster and changes in that category mix means greater diversification of our national client base which of course is good for the overall health of our business. As a part of this strategy, we are creatively seeking out unique ways to acquaint new clients with our medium.

As discussed on our last call, National CineMedia was recently appointed as the official United States representative of the Cannes Lions festivals managing the Young Lions competition.

This partnership provides us with a unique opportunity to build relationships with potential clients through our support of both the American and global advertising creative communities.

Moving on from national to the local and regional advertising portion of our business, this team posted yet another first quarter record for the fourth year in a row.

Our first quarter local and regional revenue grew slightly versus Q1 2015, but what's noteworthy is that we were able to grow this revenue with pure larger value contracts, reflecting the continued expansion and diversification of our local and regional client base.

The Box Office buzz surrounding the first quarter film slate certainly helped drive interest in our local and regional video advertising product, as advertisers were able to quickly take advantage of Box Office strength on our turbo (06:47) process, which enables them to get their ads on screen in as little as 24 hours of contract.

We're also seeing the benefits of having filled sales positions for the expansion of our local and regional sales force that began last year.

As you may recall, we recently entered the national Spot TV advertising marketplace for the first time through our partnership with STRATA, a leader in media buying and selling software that allows its extensive client base of agencies to now buy select NCM inventory through that system.

So far in 2016, we have already submitted a meaningful number of proposals to buyers and have already begun to book regional deals with incremental first-time NCM advertisers through STRATA.

Lastly, as we move through another political year in which brands may be forced out of TV due to tight inventory, preemptions or a desire to stay away from negative political ads, I'm proud to say that the National CineMedia network will remain a politics-free zone throughout the rest of 2016.

It has always been a popular selling point for our team and has created increased opportunities for our local and regional business by allowing them to help advertisers to reach their customers in a positive and highly engaging entertainment environment.

Consistent with the growth of the overall online and mobile advertising marketplace, we experienced a very strong Q1 online and mobile revenue growth of 42% versus Q1 of 2015.

While it still remains a small part of our total advertising revenue, our strategy of packaging our in-theater inventory with our online and mobile inventory through our Cinema Accelerator product is important, as it gives marketers a unique way to reach our movie going audiences before, during and after the movie and connects the dots of the movie going experience to create a more cohesive cinema marketing plan.

The ongoing expansion and improvement of our NCM network continue to enhance our competitive positioning, as a portion of the Texas-based Santikos Theatres affiliate screens joined us during the first quarter with the remaining screens to be connected during the second quarter.

At the end of the Q1, we had nearly 20,400 network screens, an increase of 1.5% versus Q1 of 2015 and coverage in 187 of the 210 TV DMAs. All of our network screens utilize digital projectors and our FirstLook preshow is delivered to approximately 98% of our network attendance of our digital distribution network.

One of the key strengths of our network continues to be the stable impression base, provided by our exhibited partners, and by the world-class movie studio content created for their theaters.

While our current network provides strong national coverage, a focus on the expansion of our overall impression base and improved geographic coverage will allow us to compete more effectively with traditional and emerging video networks.

In addition to Santikos Theatres joining our network this year, we continue to look for opportunities to sign more affiliates and I remain confident that National CineMedia will continue to be the best advertising solution for them.

It's also important to remember that when our founding members acquire theater circuits such as AMC's acquisition of our Starplex affiliate last December, the acquired theaters immediately become part of the higher margin founding member fee structure and related long-term contracts, unless the acquired theater circuit is under contract with another advertising provider.

While the Starplex theaters became part of our network immediately, there are 223 additional screens with approximately 8 million annual attendees acquired by our founding members in 2013 that will join our network in November 2018 once their contract with another advertising provider expires.

Until then, the founding members will continue to make integration payments to NCM LLC for these screens.

Additionally, while we can't comment on any of the potential outcomes or implications to NCM of the planned acquisition of Carmike by AMC, should the transaction close, our contract with AMC will govern how NCM LLC common units are issued and the nature of any required payments.

And last, but certainly not least, as you know, we began increasing capital investment spending in 2015 to accelerate the timeline to complete the upgrade of our sales proposal and inventory management systems, as well as the development of new audience targeting systems and data management platforms.

The integration of these improved systems with our digital distribution network will allow for the further shortening of campaign lead times and provide more targeted and efficient campaigns with detailed reporting to clients.

We're especially excited about our new data management platform, which we will be talking about in more detail during our upfront presentation. We are also encouraged by early results from our beacon network that we currently have installed in approximately 115 of our network theaters.

First-party cinema audience data combined with a host of additional second and third-party data sources in our new DMP will allow us to provide marketers with the expanded audience targeting and data analytics capabilities that are a necessity in today's competitive video advertising marketplace.

During my first four months at National CineMedia, I've been focused on successfully transitioning the business and getting to know many of our employees, advertising clients, theater circuit partners, investors and analysts.

I originally attended my first CinemaCon, industry conference in Las Vegas, which was a great opportunity to talk with many of our studio and circuit partners and I'm excited about the upcoming film slate on what the next year will bring.

All of this has reinforced that we have a strong core cinema advertising business and has helped me think about how to move our business forward. As we forge ahead, our NCM team will focus on strategies that strengthen our core business, while actively working on adjacent opportunities.

Before I turn the call over to David, I want to thank our National CineMedia employees along with our stockholders for their continued support. One thing is clear, given the ongoing fragmentation in the overall video advertising marketplace and building skepticism about the efficacy of many online and mobile platforms, NCM is in a unique position.

The combination of broad national millennial reach, reliable and high impact viewable impressions, and engaged audience and high quality event programming positions us very well for the future.

Now, I'll turn the call over to David to give you some more details concerning our Q1 operating performance, and more specific color that supports our Q2 and 2016 guidance..

Thanks Andy. For the first quarter, our total revenue decreased 0.9% versus Q1 2015, driven by a 5.3% or $400,000 decrease in beverage revenue and a 0.8% decrease in national advertising revenue, partially offset by a 0.5% increase in local advertising revenue.

Total Q1 adjusted OIBDA decreased 13.4% and adjusted OIBDA margin decreased to 31.5% from 36.0% versus Q1 2015, reflecting the decrease in 100% margin beverage revenue, increases in theater access fees related to higher founding member attendance, and contracted increases in digital screen fees, and higher selling and marketing costs related to the timing and focus on certain marketing and research initiatives.

We also recorded $100,000 of AMC Rave and Cinemark Rave integration payments for the first quarter versus $300,000 in Q1 2015.

You should note that these integration payments are added to adjusted OIBDA for debt compliance purposes, but are not included in our reported revenue and adjusted OIBDA as they're recorded as a reduction to net intangible assets on our balance sheet.

We continue to expect to record approximately $3 million of these integration payments from our founding members during 2016. Our Q1 2016 advertising revenue mix was 66% national, 25% local, and 9% beverage versus Q1 2015 that was 66%, 24% and 10% respectively.

The Q1 national ad revenue that decreased 0.8% versus Q1 2015 was primarily driven by a 13.4% decrease in impressions sold, partially offset by a 7.7% increase in CPMs versus Q1 2015.

The decrease in impressions sold was driven by a decrease in inventory utilization to 81.3% from a record 99.9% in Q1 2015 due to a greater percentage of upfront commitments including content partner commitments allocated to the second half of 2016 versus comparable upfront commitment allocations in 2015.

This decrease in inventory utilization rate was partially offset by a 6.8% increase in network attendance that benefited from the strong Q1 2016 box office. Our quarter end make-good balance decreased to $1.8 million from $3.4 million at the end of 2015.

The Q1 local and regional ad revenue that increased 0.5% was primarily driven by an 8.6% increase in total contract volume, but nearly offset by an 8.5% decrease in average contract value versus Q1 2015.

The increase in total contract volume was due to the expansion of our sales force and diversification of our client base and the decrease in average contract value was driven by lower average contract value for contracts above $10,000.

The Q1 beverage revenue that decreased 5.3% or $400,000 versus Q1 2015 was driven by a decrease of $1.5 million related to the 30 second decrease in time by one of our founding members that began July 1, 2015, partially offset by the 5.7% increase in beverage CPMs for 2016 and the 8.9% increase in founding member attendance versus Q1 2015.

Looking briefly at diluted earnings per share, for the first quarter we reported a GAAP diluted EPS loss of $0.07 versus a loss of $0.15 in Q1 2015.

Excluding terminated merger costs and amortization of terminated derivatives recorded in Q1 2015, and CEO transition costs recorded in Q1 2016, diluted EPS loss would have been $0.05 versus EPS of $0.01 in Q1 2015. Our capital expenditures were $4 million for the first quarter, compared to $2.1 million for Q1 2015.

As previously discussed, we continue to accelerate the development of our inventory management systems and audience targeting platforms to more effectively compete in the video advertising marketplace.

And we continue to estimate that our full year 2016 capital expenditures will be in the $14 million to $15 million range or just 3% of our total revenue guidance for the full year. Moving on to our balance sheet, our total debt outstanding at NCM LLC at the end of Q1 2016 was $955 million versus $938 million at the end of Q1 2015.

This increase was due to the timing of available cash distributions and receivables related to higher Q4 2015 revenue versus Q4 2014.

As discussed on our previous earnings calls, our revolver balances will decrease by $25.5 million when the remaining merger-related expenses are reimbursed through a reduction in available cash distributions in the third quarter of 2016 as required by our NCM LLC operating agreement.

Our average interest rate on all debt was approximately 5.3% at the end of Q1 including our $270 million floating rate term loan, bank debt and revolver credit facility that had a rate of approximately 2.7%. Excluding revolver balances, 69% of our total debt outstanding at the end of Q1 2016 had a fixed interest rate.

Our consolidated cash and investment balances, as of Q1 2016, decreased by approximately $4 million to $74 million, from the end of Q1 2015, with $69 million of this balance at NCM Inc.

Excluding tax reserves and after the payment of the recently announced $0.22 per share dividend to be paid on June 2, 2016, we would be able to pay our current dividend per share for over four additional quarters, even if no cash were distributed up to NCM, Inc. from NCM LLC.

Our annual dividend yield is currently 6.1% based on today's closing share price of $14.34. Our pro-forma net senior secured leverage at NCM LLC as of the end of Q1 2016 was approximately 3.4 times trailing four-quarter adjusted OIBDA, which is well below our senior secured leverage maintenance covenant of 6.5 times.

You should also note that while we have no NCM LLC total leverage covenant, our total leverage at NCM LLC, net of NCM LLC cash balances, was approximately 4.3 times at the end of Q1 2016 versus 4.6 times at the end of Q1 2015.

Turning to our guidance, for the second quarter, we expect total revenue to be in the range of $111 million to $118 million, and adjusted OIBDA to be in the range of $56 million to $63 million versus a tough comp that posted record results with Q2 revenue and adjusted OIBDA in 2015, that grew 22% and 30% respectively versus Q2 2014.

These Q2 ranges project a mid single digit to low double digit decline in national advertising revenue versus Q2 2015, driven by meaningful shifts in upfront commitments, primarily must-spend content partner commitments to the second half of the year and mostly falling in the fourth quarter.

We also built in some downside protection, should our Q2 make-good be higher than historical averages.

Our local and regional advertising revenue remained strong and is expected to increase mid to high single digits in the second quarter, while our beverage revenue is projected to decline low double digits, due primarily to the decrease in time by one of our founding members, partially offset by the beverage CPM increase for 2016.

For the full year 2016, we continue to expect total revenue to be in the range of $463 million to $473 million or an increase of 4% to 6% versus 2015, and adjusted OIBDA to be in the range of $238 million to $248 million or an increase of 4% to 8% versus 2015.

As noted on our last earnings call, we had expected our 2016 national revenue to be weighted towards the second half of 2016 due to the allocation of upfront commitments. Having said that, our proposal activity remains healthy and while it's still early, we're currently pacing as expected for the second half of the year.

That concludes our prepared remarks, and we'll now open up the line for questions..

Thank you, David. Ladies and gentlemen, at this time, we'll be conducting a question-and-answer session. And our first question comes from the line of Eric Wold from B. Riley. Please proceed with your question..

Thank you. Couple of questions; I guess first one, David, you mentioned in the opening comments about an inability to comment on the AMC Carmike acquisition and its impact. I think, there's some confusion out there in terms of what the impact would be on the P&L.

Is there any way you can just kind of give a broad brush stroke in terms of share to be issued, integration payments, you think kind of what maybe the net impact to bottom line would be?.

Yeah. I'll just talk top level there, I'll let everyone out there make their assumptions on the number of attendees and point out to some public sort of calculations that are out there. One is the common unit adjustment calculation. So – and that's disclosed on 8-K at least once annually.

So, I would just point people in that direction if they want to assume attendees and other assumptions to run through that pretty simple calculation, and so whatever that calculation spits out, the number of units that we would have to issue, the idea when we issue units to a founding member that buys a circuit that's still under contract with another advertising provider, the way that works is we'll issue the units, but we have to be made whole through what we call integration payments.

And so there is another calculation in our documents, in our operating agreement, and ESAs that – that talk about how do you calculate that fee.

Having said that, the intent is to make it a neutral transaction where if we issue units then we get paid back somewhere near the adjusted OIBDA per attendee that we would have earned on those attendees if we were able to sell them. So, I'll just – I'll leave it at that and sort of point to the calculations out there..

If I could just add to that, a point there really is that, we don't know what's going to happen with that proposed deal, but what we would do is encourage analysts to ask questions of AMC, Carmike – excuse me, AMC or Carmike on whether it will close, when it will close, what the deal is likely to look like when it closes, et cetera.

And so what we want to do is avoid speculation on our part that's essentially ill-informed as to whether or not that deal will close and in what form..

No, that's helpful both of you. And then I guess one follow-up. As you move towards the upfront in a few weeks – in a couple weeks, how quickly can you start kind of thinking about our offering broader campaigns to the advertisers that include not just the pre-show, but more lobby presence, use of concession packaging, all that.

Is that something we could see at the upfront now and as that maybe becomes a broader part of campaigns, how do you think about the value of those impressions relative to the pre-show?.

Here is what I'd say about that. I think, we're going to focus on three areas during the upfront, and I'm a strong believer in telling them what you're going to tell them, telling them and then telling more what you told them.

And what we're going to talk about is we're going to talk about our tremendous millennial reach, we're going to talk about the fabulous content and we're going to talk about data.

So in terms of the pre-show, it's going to be around what we call CATO which is data enhanced, if you like pre-show advertising offering, which really helps the advertiser better understand the audience and target by genre, et cetera. But we'll also be talking about Cinema Accelerator, which is our digital offering that lies on top of that.

So data will be a really important part of the offering and we certainly want to sell Cinema Accelerator as part of that offering.

I think, when it comes to lobby, I think, as we look at our lobby offering, that is a business that is – that is a good business for us, but it's been in a little bit of decline, I think, frankly because it feels a bit like same old, same old.

So that's certainly something we'll be thinking about over the coming months as to how we might make the lobby more interesting. But it's certainly obviously available to advertisers, but won't be a focus of that upfront presentation..

Thank you. I appreciate it..

Really. Thank, you, Eric..

And our next question comes from Alexia Quadrani of JPMorgan. Please proceed with your question..

Hi. Thank you. This is Julia Yue on for Alexia. With a much stronger than expected Box Office in the first quarter and year-to-date, and films increasingly being phased out better through the year as you mentioned.

Do you think that advertisers might change their perception of Q1 as perhaps the lower demand period and instead allocate a greater portion of their budgets there? And going forward, do you think that this could be an area of potential opportunities for you guys?.

Thank you for the question and it's a great question because I had the same one coming in. You'll note that the attendance in Q1 of 2016 was almost that of the attendance in Q4 of 2015, and it won't be lost on you that we're doing much better job of monetizing the fourth quarter than we do the first quarter.

And as I look at that, I think, there are frankly a number of reasons.

I think one is just, habit, I think, for whatever reason we and perhaps the studios have trained their advertisers to expect the greatest tent-pole movies in the summer and in the holidays, so cinema is not top of mind during the first quarter for advertisers, even though it clearly is for consumers.

So, I think, we have some retraining frankly to do of both ourselves and advertisers around the first quarter of the year.

I think, there are probably some other factors that play into it, but I think that's probably the largest thing that we really need to sort of – you could certainly argue competition actually, when you look at some of the other things that we compete with the first quarter dollars, I think, whether it's the NFL playoffs or March Madness, or the GRAMMY's or the Oscars, there are certainly other places where our more experiential higher CPM advertisers like to go during that time period.

So, that's certainly a second factor, but fundamentally, I agree with you that it feels like we should be able to do better in the first quarter..

Okay. That's helpful. Thank you..

And our next question comes from the line of Barton Crockett from FBR Capital Markets. Please proceed with your question..

Okay, great. Thanks for taking the question. Andy, I guess, a couple of things around the ad environment. One is – just stepping back, very big picture, it seems like the secular story around TV and advertisers looking for things outside of TV is really different now than it was last year heading into your upfront last year, TV was on its heels.

The story was that advertisers were looking for ways to reach audiences outside of TV and that was seen as a great backdrop for theater was to pick up some of the money moving out of TV. Now, the TV networks are going through the turning (29:47) cycle. They're reporting great advertising growth.

They're talking about money coming back into TV and I was just wondering what do you see in terms of the demand for theater advertising? Is the movement of money out of TV into theater, has it weakened at all as TV seems to be getting stronger heading into this upfront?.

Well, thank you, Barton, it's a good question. I think it's certainly our belief that we're very well positioned in the long-term. And I think, to your point, what the atmosphere is like for the big TV media companies during any given upfront season is going to vary from year-to-year.

But there's certainly a longer-term trend there that they, I'm sure are very concerned about. That's why when we look at our competitive situation in the marketplace, candidly that's why we're focused on millennials, content and data.

We're focused on millennials because that millennial reach is extraordinary and the average age of our consumer is so much younger than the TV guys. So we have a very valuable millennial audience. We're focused on content because first run movies are the best content in video without question.

And thirdly, we are upping our game in data to make sure at the very least we're as good as anybody else in data and are hopefully better. So we believe that relative to TV, we're in a very advantaged long-term strategic position.

That positioning on a year-by-year basis or on a quarter-by-quarter basis may vary, but over the long term, we believe that's a powerful argument that's going to prevail..

Okay. And then if I could get a little bit more kind of near-term, one of the things the TV guys are saying is that scatter CPM pricing is at a big premium right now to the upfront pricing they got last year, which makes them encouraged about pricing going into this upfront.

I was wondering if you could talk about what you see at NCM in terms of the scatter premium to upfront and what type of backdrop that could create for pricing going into the upfront for you?.

Well, the upfront versus scatter game and I mean game in the sense of game theory, if you like, is an important one, right.

I think one of the things that's driven the strength of scatter is frankly that I think the big TV network sold a lot of inventory in upfront last year and let themselves in a situation when after there was under delivery and they had to deliver a lot of make goods, they left themselves in a very tight scatter situation that's led to some substantial scatter premiums.

And so if you're an advertiser looking at those substantial scatter premiums, you probably are going to be more aggressive in buying in the upfront.

So these things have an odd way of playing out and obviously, the game theory part of it is how much do you want to sell in upfront based on the opportunities you have and how much do you want to hold back for scatter based on your beliefs about the scatter market. And I think in general, the smart way to play it is to hedge.

To try and don't be greedy, but try and make sure you lock in a good amount, while making sure that you've got some upside left in scatter. And I think every media player who is in the upfront is going to play that a little differently based on their perceptions..

Okay.

Well, can you tell us a little bit about how you guys are playing it or not really at this point?.

Well, exactly that and to be honest with you Bart and I think we don't have a number in mind and as discussed on the previous call we don't plan to talk about a percentage going further on upfront because we could debate whether 60% or 80% or somewhere in the middle is the right number, it entirely depends and we're going to use our best judgment when we get into the upfront as to where we want to net out based on where the demand is and where we believe scatter will (33:42) play out.

And as I say, that we'll use our best judgment at that time, and we'll see how it plays out for us..

Okay. Great. I'll leave it there. Thank you..

Thank you, Bart..

And our next question comes from the line of James Dix from Wedbush Securities. Please proceed with your question..

Thanks very much.

I had a three, I guess the first would be, as you look at your second quarter outlook, is it much different than what you expected when you first gave guidance for the year given the (34:20) other things that have changed? And then second would be, is there any statistics you could give or a description you could give of where you stand in terms of business, which is on the books for the year as a midpoint of your scatter budget now versus this time last year? And then I had just one follow up concerning audience metrics?.

Do you want to take that?.

Yeah, James I would say that our original thoughts on Q2, back when we gave for your guidance, are a little bit less than we expected. There were some additional shifts out of the quarter.

As you know, we've got these must spend content partner commitments and they allocate based on their marketing needs throughout the year, and we're generally pretty accommodating if they need to move some of their spending and for whatever reason, the stars aligned and they've got a lot of priorities in the fourth quarter this year.

So, I would say marginally a little bit less than we had expected hitting into the second quarter over the last couple of months.

As far as talking about where we're book – percentages that were booked to budgets and things like that, on the last call, we talked about a shift in how we talk about that and so we're not going to – going forward not to talk about sort of percentages where we're booked to in the third quarter or the fourth quarter or scatter or upfront and things like that.

Just kind of generally give you an idea of where our upfronts are falling out, and our content partner allocations are falling out and sort of generally where we are versus where we're expected in our booking. So, we're trying to stay clear of just giving actual numbers there..

Okay. That's fair enough. Yeah, I do recall that now. And then I guess just my last one was just I guess on the, I don't know whether it's (36:22) and seats factor, you will fly to the attendance that's just running through your network to determine exactly what audience is seeing a spot at a particular point in the pre-show.

Has that factor been changing much over the past few years with any changes which are occurring within the circuits that's online ordering or was there seating or anything else. And do you have any particular assumptions regarding that over the next couple of years? Thanks..

So, let me share, thank you for that James. Let me share a couple of thoughts on that. I think overall I think it's fair to say that circuits, particularly I found the circuits are investing in theaters in a way that is making the experience more exciting and more enjoyable for their guest.

So, I think that always has to be a good thing, and I do believe that's a factor in the ongoing stabilization and health of the industry. So getting people actually in the movie theaters is just a very good thing that I think is being helped by everything from reserved seating to recliner seats that in dining and all the rest.

In terms of when people actually get to their seat in each individual auditorium, we don't have good numbers on that and we have a very mix data suggesting one way or another whether all of this is helping us.

I think for the most part, there's a belief that reserved seating might not be helping us, but there's a lot of sense that when there's a big tent pole movie, people like to get to their seats early anyway, just because it's a habit and it's something they're excited about doing.

I think the growth of dining in has to be helping us frankly, because that's getting close to 5% of our network, and when people want to dine in, they often want to get started eating well before the movie such that they're fully settled in for when it actually happens. So there's some mixed stuff playing.

Overall, I think when you're offering a better experiences as I found our circuits and our affiliates are doing, I think that's good for the business and good for getting people into theaters and I think they're mixed factors in terms of when they actually get to their seats..

Okay, great.

And so would you say it's fair to say that you don't think that timing of rivals is going to – that's not having a big impact on your outlook over the next year or two in terms of actual audience deliveries?.

I don't think so. I think obviously, there are lots of different factors that play here.

I think to the extent the studios keep turning out great content and movie theaters continue to be places that millennials in particular want to go, I think there's always going to be hustle and bustle and activity there and it's difficult to read in the short-term or medium-term what the impact is going to be..

Great. Thanks very much..

Thank you..

And our final question comes from the line of Jim Goss from Barrington Research. Please proceed with your question, sir..

Thanks.

Following up on James' thoughts about the timing of people getting in seats, are you getting any empirical evidence in terms of like the local and regional ads, the earlier ones in terms of demand there or pricing that might talk to that issue?.

Hey, Jim, well, that's a good question. I mean, in general I'd say the answer is no. I think local and regional businesses has been healthy. In fact if you look at it since the IPO, our local and regional business has grown faster than our national business from a CAGR point of view. And we see no slow down in that happening.

So our local and regional business is healthy. And as we talked about the addition of working with STRATA to enable spot buying, I think is just going to help our regional and local business. So, no, we don't see a correlation at present..

Okay.

And has any of the other founding members followed on their 30-second cut in beverage?.

No..

Is that still stable? No? And finally, a while back, there was a cut back on CPMs to try to stabilize the business and driving more demand.

Are you at a point where you think you might be able to increase CPMs again or at least sort of move in that direction, especially given the high expectations for upfront that might provide some cover in that regard?.

Well, it's an interesting question. And I would tell you that, I'm somewhat agnostic between – if I had to choose between CPMs and the utilization, I'm somewhat agnostic. Obviously driving CPMs certainly gives the feeling of a healthy business. But on the other hand, so does utilization.

When you're bringing in more advertisers and expanding you're advertiser base, that's a healthy thing too. If you look at that first quarter, I believe our CPMs were up 7.7%. So first quarter really was a CPM story. A part of me wishes it'd have been a utilization story instead, right.

So, I think, we're somewhat agnostic between the two and frankly I care more about the net revenue and OIBDA lines and so I'm a little agnostic as to how we get there..

All right. Good point. Thanks very much. That's it..

Very good. Thank you, Jim..

There are no further questions at this time. I'll turn the call back over to Andy for any closing remarks..

Thank you. Well, first quarter is in the books. It's my first quarter as the Chief Executive Officer, and as you probably gathered I've been on a learning tour, and one in which I've really enjoyed getting to know the team, our affiliates, our founder circuits and many of you.

So, I look forward to putting that knowledge into practice as we go forward, and we're making good progress in developing our strategy first as a leadership team, and secondly in conjunction with our board and more of our employees.

So, we're feeling good about our business, and about the ideas we have to move forward and we as ever appreciate your support. Thanks very much..

Ladies and gentlemen, this does conclude today's teleconference. We thank you for your time and participation today. You may disconnect your lines at this time, and have a wonderful rest of your day..