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Consumer Cyclical - Furnishings, Fixtures & Appliances - NASDAQ - US
$ 23.88
-0.748 %
$ 1.65 B
Market Cap
27.45
P/E
EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2016 - Q2
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Executives

Kevin Veltman - VP, IR and Treasurer Brian Walker - President and CEO Jeff Stutz - EVP and CFO.

Analysts

Matt McCall - BB&T Capital Markets Bobby Griffin - Raymond James Kathryn Thompson - Thompson Research.

Operator

Good morning, everyone and welcome to the Herman Miller Incorporated Second Quarter Fiscal Year 2016 Earnings Results Conference Call. This call is being recorded.

This presentation will include forward-looking statements that involve risk and uncertainties that could cause actual results to differ materially from those from the forward-looking statements.

These risk and uncertainties include those risk factors discussed in the Company’s reports on Form 10-K and 10-Q, and other reports filed with the Securities and Exchange Commission. Today’s presentation will be hosted by Brian Walker, President and Chief Executive Officer; Mr. Jeff Stutz, Executive Vice President and CFO; and Mr.

Kevin Veltman, Vice President Investor Relations and Treasurer. Mr. Walker will open the call with brief remarks, followed by a more detailed presentation of the financials by Mr. Stutz and Mr. Veltman. We will then open the call to your questions.

We will limit today’s call to 60 minutes and ask that callers limit their questions to allow time for all to participate. At this time I’d like to begin the presentation by turning the call over to Mr. Walker. You may please go ahead..

Brian Walker

Good morning, everyone and thank you for joining us. Yesterday, we announced our financial results for the second quarter of fiscal 2016. We continue to execute on our key strategic initiatives and made great progress across our business, hitting on almost all cylinders including delivering another strong quarter in our North American segment.

Consolidated sales for the quarter were $580 million which reflected the midpoint of our guidance. Earnings per share are $0.57 came in above the high-end of our range, thanks to strong gross margin performance.

Jeff and Kevin will provide a more detailed breakdown of our financial results later on the call, but as I normally do I'll by sharing some of my thoughts on our performance and the overall direction of the business. Let me start with some perspectives on the macroeconomic background.

In North America the contract market is bullied by positive factors including strong employment, encouraging construction, good activity in design firms, low commodity costs. On the other hand, there are industry segments and geographic areas that are being hit very hard, are the dislocations happening in energy complex.

This environment requires us to be very flexible and define opportunities and put our best resources towards winning them. Considering all of these factors we remain cautiously optimistic that we will continue to see reasonable growth in our North American contract furniture segment.

As you know information on the North America consumer is somewhat mixed, as with the contract market some geographic areas are being impacted by the dislocations in the energy complex and the exceptionally strong dollar has reduced some of the appetite for vacation home buyers from some parts of the globe, while these factors are concerning, we believe strong employment, expanding wages and lower interest rates show to go well for investors in housing and furniture.

The picture internationally weekly mix strong dollar has been a real headwind to our REIT to our reported results and makes export challenging. Additionally regions with a focus on commodities and oil will likely have slower growth in 2016.

That said, industrialized western economies are stable and growing and the breadth the diversity of our business outside of the North America mitigates the risk from any one market, therefore despite these challenges we continue to see long-term opportunities for global growth as we leverage our manufacturing, distribution and R&D capabilities around the world.

Let me turn to our performance by business segment. In the North America's segment we delivered another strong quarter in both our core work and healthcare businesses. Which combine to drive a year-over-year increase in sales and orders of approximately 10%.

This demonstrates continued traction from our initiatives to get closer to our customers and viewers and it shows that we have the right product and solutions to succeed in the market.

Thank you again for the feedback received from dealers and customers along with these positive financial results validate that our efforts over the past year to improve selling capacity, launch innovative products and refresh showrooms are having a clear impact.

In my opinion I think last quarter I told you about a new dedicated space within West Michigan facilities to be used for delivering a comprehensive product training curriculum for our sales people, dealers and design except for buyers.

Participant feedback on this capability has been overwhelmingly positive and we plan to leverage this in the months ahead to ensure our sales organization is fully versed in our entire offer of products, brands and solutions.

Going forward we will continue to invest in this segment by designing and launching innovative new products, that provides solutions for our customers by further operational improvements and leverage the scaled benefits from additional manufacturing volumes. The results within our specialty segment were also very encouraging this quarter.

Highlighted by double-digit overall growth and improved earnings. Net sales in this segment increased a relatively modest 4% compared to robust and broad-based order pacing, which in total increased 15% from a year ago. Our specialty business does not only serve as powerful brand ambassadors for all of Herman Miller.

But in recent years has grown into a key part of our economic engine. This transformation reflects the deliberate focus and commitment to our delivering solutions through design trading, through a reinvigorated Geiger brand, acierated Herman Miller Collection and Maharam the benchmark name in performance textiles.

Our focus in this area has helped us create widely respected brands. Notably Herman Miller and our subsidiary brands rank number one in a range of categories in Contract Magazines’ recent industry surveys. These include Herman Miller for ergonomic seating, Nemschoff our healthcare furniture and Maharam for fabrics and textiles.

Perhaps most notable is the number one ranking for Herman Miller in the category of brands and inspire and now that we've achieved in each of the past two years.

We are widely considered as the industry benchmark for design and innovation, and we’re confident that our new product development initiatives directed by Living Office insights will further support our brand reputation and deliver continued growth into the future.

The results of the ELA segment this quarter reflected the inherently lumpy project nature of our international business. As expected, currency translation headwinds persisted throughout the quarter, adding pressure to our year-over-year growth rates.

On an organic basis, which excludes this negative translation impact segments sales were down approximately 4% from the same quarter last year. With that said new order pacing was much more encouraging, resulting in organic order growth of approximately 8%.

As I mentioned earlier, we have a diversified business outside of North America and we've invested considerable resources in building our brand and capabilities to create a powerful growth platform worldwide. Expanding our market internationally is a key element of our strategy as we aim to build a truly global organization.

We continue to be excited about by the opportunities in emerging markets particularly in regions such as China and India, the demographic that aligns with increasing demand for the types of products and solutions we offer.

As we look towards the second half of this fiscal year, our ER team is gearing up on launching number of exciting new products across a range of categories under both the Herman Miller and POSH brands.

The one notable area of weakness in our result this quarter came from the consumer business, which posted declines in sales and orders relative to last year. This resulted from three primary factors.

First, the actions we took earlier in the calendar year to rationalize the distribution channel within our legacy Herman Miller wholesale business continues to be a headwind.

Having said that, we remain confident that the sales volume lost during this crossover will mitigate overtime to our online catalogue in BWR Studio channels, however the process has been slower than anticipated.

As a result, we’re taking aggressive action putting in place brand awareness and specific new channel initiatives in the customer acquisition in the second half of this fiscal year.

Candidly, this will include increased investment in advertising, direct mail and search engine optimization beginning in the third quarter, which Jeff will outline further in a few minutes. The second factor impacting the consumer results this quarter emanated from an ERP conversion a design within reach.

The new system went live at the beginning of September and despite this team’s planning and testing efforts it resulted in a substantial customer and sales team disruption. Frankly this was a negative surprise that lasted throughout the majority of the quarter proving to be a source of cost and distraction across all areas of the organization.

The good news today is that the team feels confident that the major issues have been resolved and we are beginning the third quarter on a much more stable condition from an IT perspective.

Additionally despite the near-term problems with the conversion cost, this new cloud-based system significantly enhances the ability of our sales associates to serve customers and improves our visibility to the factors driving value for the business going forward.

Third, as we undergo the transformation of our retail studios to larger and more efficient formats, we've closed a number of smaller legacy studios as a result we had five fewer studios this year when compared to the second quarter of last year.

Several of these studios were in underperforming locations, making closure the right long-term decision for the business. With that said, this did have a negative near-term impact on year-over-year sales and order comparisons.

Stepping back, the value drivers for the consumer business remain intact to drive future growth, including the addition of new higher performance studio locations and increasing the mix of exclusive products.

This past quarter we opened a new studio on Scottsdale, Arizona and expanded our Berkeley, California location bringing us the 13 large format locations out of total 32 studios. There are two additional studios underdevelopment for the fourth quarter that will add an estimated 20,000 incremental square feet.

Going forward, we plan to add or convert 6 studios per year on average importantly we believe the fundamentals of our consumer business are strong and we have the right strategy, people and tactics for this important driver of future sales and profit growth.

Let me close by saying that despite some acute challenges our performance this quarter capped a solid first half for the fiscal year and demonstrates the progress we're making against our strategic and operational initiatives.

The key to our strategy and growth are having the leading global multichannel distribution system at family of the industry-leading brands and a design and innovation capability that keeps our offer inspiring, relevant and enduring. In short, we're beginning the second half of fiscal 2016 with a running start and a strong sense of direction.

With that, I'll turn the call over to Jeff who will provide more detail on the financials..

Jeff Stutz Chief Financial Officer

Well thanks, Brian and good morning everyone. Consolidated sales in the second quarter of $580 million were 3% higher than the same quarter a year ago. Orders in the period of $601 million were 5% above the prior year level.

On an organic basis excluding the impact of foreign currency translations, sales and order increased approximately 5% and 7% respectively from the prior year. On a sequential basis, net sales in the second quarter increased 3% from the first quarter level, while orders improved 7%.

Within our North American segment, sales were $348 million in the second quarter, representing a 10% increase from the same quarter last year. Adjusting for foreign currency translation, segment sales were up 12% on a year-over-year basis.

New orders in this segment totaled $350 million in the quarter and this reflects an increase of nearly 10% from last year on a reported basis and on an organic increase of almost 11% marking the fourth straight quarter of meaningful improvement in year-on-year order trends.

From a geographic perspective order growth was led by strength in the West region of the United States.

We were also encouraged to see particularly strong order growth in our healthcare business this quarter and beyond this the growth by industry sector was relatively broad-based with the main exception being energy which continues to reflect that sector’s challenging economic backdrop.

Our ELA segment reported sales of 101 million in the second quarter, reflecting a decrease of 12% compared to last year. New orders totaled $113 million, an amount roughly flat with the same quarter last year.

Excluding the negative impact of currency translation, however segment sales decreased 4.5% while orders were up almost 8%, led by strong demand in the Middle East as well China and Mexico also contributed to order growth while pockets of weakness persist in certain regions notably Brazil.

Sales in the second quarter within our specialty segment were $58 million, an increase of over 4% from the same quarter last year. New orders in the quarter of 61 million increased 15% from the year-ago period reflecting order growth across all three of our specialty businesses led by noble percentage gains at Geiger and the Herman Miller Collection.

As Brian outlined at the start, the consumer segment had a difficult quarter from a sales and order perspective. In total, the consumer business reported sales of $74 million in the second quarter, a decrease of 8% from last year. New orders in the segment of $78 million were 10% lower than last year’s level.

I would note that as the ERP implementation stabilized for the end of the quarter, we began to see positive year-on-year order comparisons beginning in the final week of the November and extending thus far to the early part of December.

While this is an admittedly small data sample it is an encouraging sign of improvement supporting our view that the issues we faced in Q2 are transitory. The impact of a strengthening U.S.

dollar has continued to be significant headwind to our consolidated growth and we estimate this drove a negative year-over-year translation effect on sales of $14 million in the quarter. Our consolidated gross margin in the second quarter was 38.7%, 150 basis point improvement over adjusted gross margin of 37.2% in the second quarter of last year.

Favorable commodity trends, production volume leverage and operation improvements all combined to more than offset the pressure from foreign exchange translation of approximately 60 basis points. I will now cover operating expenses and earnings in the period.

In total, operating expenses in the second quarter were $169 million compared to $159 million in the same quarter last year. This represents a year-over-year increase of 6%, the majority of which relates to spending on new product launch and marketing initiatives, higher incentive bonus accruals and variability from sales growth.

Operating income in the quarter was $55 million or a 9.6% of sales compared to $47 million or 8.3% of sales in the prior year period. On a pro forma basis excluding certain acquisition-related items, adjusted operating income in Q2 of last year totaled $52 million or 9.1% of revenue.

Against this pro forma comparison, we delivered operating income growth of approximately 7%. Further, excluding the impact of currency translation our operating income growth would have been closer to 19%. The effective tax rate in the second quarter was 33% and that compares to an effective rate of 33.8% in the same quarter a year ago.

And finally, net earnings in the second quarter were $35 million or $0.57 per share on a diluted basis. This compares to adjusted earnings of $0.51 per share in the second quarter of last year. I would also comment that foreign currency translation had an unfavorable impact on EPS of around $0.06 in the quarter relative to last year.

And with that overview, I’ll now turn the call over to Kevin to give us an update on our cash flow and balance sheet..

Kevin Veltman

Thanks, Jeff. We ended the quarter with total cash and cash equivalents of $55 million, an increase of $3 million from where we ended last quarter. Cash flows from operations in the period were $40 million. Changes in working capital resulted in a net cash use of $14 million this quarter.

The primary contributor to the change in working capital for the current quarter was higher accounts receivable levels. Capital expenditures in the quarter were $19 million and $35 million year-to-date. We continue to anticipate capital expenditures of $70 million to $80 million for the full fiscal year.

We made further progress paying down the debt incurred in the acquisition of DWR with a repayment of $11 million in borrowings during the quarter. This brings our remaining outstanding acquisition debt to $7 million. Cash dividends paid in the quarter were just under $9 million.

We also resumed a modest share repurchase program during the back half of the second quarter at a level aimed at offsetting dilution from share based compensation programs. In total, we made repurchases of $1 million during the quarter.

We remain on compliance with all debt covenants, and as of quarter-end our gross debt-to-EBITDA ratio was approximately 1 to 1. The available capacity on our bank credit facility stands at $184 million.

Given our current cash balance, ongoing cash flows from operations and our total borrowing capacity, we are well-positioned to meet the financing needs of the business moving forward. With that, I’ll now turn the call over to Jeff to cover our sales and earnings guidance for the third quarter of fiscal 2016..

Jeff Stutz Chief Financial Officer

Okay, thanks Kevin. So looking ahead to Q3, we anticipate sales in the quarter to range between $535 million and $555 million.

We expect the year-over-year impact of foreign exchange on sales for the quarter to be approximately $7 million, so on an organic basis adjusted for this impact this forecast implies revenue growth of approximately 7% at the midpoint of the range. Consolidated gross margin in the third quarter is expected to range between 38% and 38.5%.

This assumes the relative seasonal slowdown in factory production that we normally experience around the holiday period and in the month of January. Operating expenses in the quarter are expected to range between $167 million to $171 million.

This guidance as already mentioned includes an estimated $2 million ramp-up in marketing spend for the consumer business and specifically at more effectively offsetting the impact of actions we implemented earlier in the calendar year to rationalize our legacy retail distribution channel.

We anticipate earnings per share of between $0.37 and $0.41 for the period. And this also assumes an effective tax rate of 32% to 34%. This tax guidance does not include any potential benefits related to the R&D tax credit legislation currently pending in Washington.

With that brief summary, will now turn the call back to the operator and we’ll take your questions..

Operator

[Operator Instructions] Our first question comes from Matt McCall with BB&T Capital Markets..

Matt McCall

Maybe Brain start with your comments about the North American market. You talked a lot about the macro, but can you maybe reference what your internal leading indicators that you guys sometimes site are telling you, what are your expectations I know you are on a different fiscal, but as we talk about calendar 2016.

What are your expectations for industry growth not exactly sure what reasonable growth means in West Michigan, so maybe put some more color behind that?.

Brian Walker

Well first of all from everything we can read from dealer, sales people and those kind of things and looking at project activity. We feel pretty good about where that is, activity levels have remained strong and we think we are in a pretty good spot competitively.

I'd say if there is anything that you will hear out there certainly the size of projects continues to be on mid to smaller size there is not as many very-very large things out there at least that we can see.

On the other hand a number of projects seem to be a little bit greater, so there is kind of an offset between those two more modest sites but more of them seem to be the current trend line if you will. I think this month's number right now for our calendar 2016 is around 4% give or take.

My gut is that number is in the right direction it's always hard to say is it exactly 4 we have been sort of 2 to 4 has been our long run number depending on where of course where the economy is, I think if there is, if you look at the backdrop of the economy overall it feels pretty good I think for our industry while corporate profits haven’t been growing as much as people would like they remain pretty darn good.

And certainly as there continues to be pressure on companies to hire the best talent to live to get through the sort of generational shift.

There seems to be a fair amount of pent up activity with companies saying I got to create and provide the kind of places that are attractive to those folks I think that's a little bit of wise you see a number fairly good robust project activity is you feel folks trying to stand in front of that curve while they may not be building new headquarters at the same time and they're constantly looking for how am I going to update and improve..

Matt McCall

The ERP impact, Jeff, can you quantify the sales impact, can you quantify the profit impacts and I think you had some expense pressure there as well, can you just quantify a little bit more?.

Brian Walker

May be Matt, it is Brian. May be I'll take the sales side and then Jeff can talk more about the cost angle.

And I mean this is almost impossible as you can imagine to specifically parse out the revenue number based on the impact because it wasn't as if we weren't shipping and taking orders throughout the period, but what you did have is we know that we have a lot of sales associates unfortunately that we are spending their time making sure that they could find the right data to service their customers.

The biggest transition we had with moving orders from old system to new system and being able to make sure that we didn't miss delivery days that just took a lot of selling capacity to go work on those kind of issues versus doing what you want folks doing which is start serving next customer who is up.

And so we know we saw a lot of disruption and we have heard from the sales team that it was taken a big chunk of their time and certainly took a big chunk of the management team's time to be out with customers making sure.

Now at one level, ERP conversions are always difficult is the best way to describe it so one of the reasons we talked about it on the first quarter call is to how we're going to go through this.

We like always you believe you've done everything that you can to prepare, I'll say as these things go it was actually a pretty good one, but it still had more disruptive impact particularly at the sales level of what was going on to the sales team.

And certainly as a result at times we were more difficult to do business with than we’d like to be for our customers, so I don't know that I can give you exact percentage I do think the top-line has been effected by those kind of three factors that we can keep talking about first the conversion of the wholesale customers.

And I think to be frank in retrospect we haven't spent enough on customer acquisition hence the ramp-up we're going to do in Q3 as we try to move people in particular by the way to capture customers to our continuing wholesale retail customers who we think are a important part of the future.

We need to spend a little bit more money driving volumes to them and to other channel constructs and I think we're a little behind.

We've talked doing it earlier in this quarter but to be frank given what was going on with ERP conversion, we decided now wasn't the time to do it and we should get things stable and make sure that we can serve well before we did it.

And then as we noted, we are still down in the number of studios a lot of the studios including Scottsdale actually is a relocation and a growth to a bigger format studio.

If you had the team from the consumer business year, if there is anything that we didn't plan as well as we would have liked to of is when a studio was going out if we have a new one in the queue to open to be frank it's been a little harder to get approval on all of the right locations I say approval some have some planning commissions and local municipalities and those kind of things that we have thought.

The good news is the team has built a really-really solid backlog and program for new studio that we're really confident about over the next sort of 15 to 18 months.

So we've got them queued up now and we have a lot of them the leases have been signed and we're not just going through either landlord is building the places we are going through the final touches and then get through the implementation phase.

So we feel better as we look forward I’d like to say if we could do it over again we should have a bigger queue coming into the year so that if some got pushed back we had some in our sort of back pocket for other locations..

Jeff Stutz Chief Financial Officer

And, Matt, this is Jeff. Just to your question on the cost side, it is definitely one of the drivers that are caused our operating expenses in the period of economy that at the level we had anticipated at the start at the frontend. We did incur cost related to the incremental consulting fees, we had some. We brought in some temporary labor.

We had a lot of travel as you might have imagined as we and our teams from West Michigan to rally to kind of support from an IT, finance, customer service perspective I will tell you rolling out I will out exact numbers, but rolling it altogether you're talking probably $0.5 million after you see in that zip code impact on the quarter..

Matt McCall

And then that leads into my final question be. The gross margin outlook looks really good, good performance this quarter, but that looks like I just plug in the numbers you are going to see a further deleveraging of the SG&A. Is it all related to the marketing spend that you referenced, is that just a change.

Can we look at that as a change in the promotional calendar and maybe you will see some relief from that as we move forward how do we model beyond Q3 on the SG&A line?.

Brian Walker

I'll let Jeff talk to you about how to model it Matt. Here is what I would say to you is first of all typically this quarter always bumps up a little bit as a percentage because you have a little bit, you have a little bit you have lower top-lines but often you got some level of fixed cost.

What's a little unusual is the dollar is looking a little more flat Q2 to Q3 with lower revenues, that is a direct results of two or three things first of all the additional money that we’re spending on I'll call it consumer demand marketing, which I outlined two or three different areas that we will do that in the second quarter.

That is a little bit of a catch up, I would say that overall we know we got to bring that up but it's a little bit more spiky this quarter than I think you will see as we will move forward. So there is a bit of spike here on purpose.

The second thing that's in there as we told you guys in the past we’re building this new showroom space flagship location in New York City, we will have some additional cost in the quarter that will again will kind of elevate it in dollar terms in this quarter compared to what you might typically see in a year.

So I think this quarter, the third quarter is going to be a bit unusual and already has Jeff has talked throughout there, we've been doing a pretty darn good job on margin and top-line that's driving a little bit higher incentive comp throughout the year and those look a little bit more fixed when you look quarter-to-quarter, so they will drive our percentages of sales if you roll out.

I'll let Jeff talked about going forward..

Jeff Stutz Chief Financial Officer

Yes. So, and of course I guess just to be perhaps it's obvious but while we anticipate continuing at that higher incentive compensational level as you know that's going to lever up and down based on performance that's a natural part of the program. But right now that's our anticipated it's included in our guidance.

I'll tell you Matt, so from Brain's point we are going to see seasonally lower top-line in the third quarter and on a percent of revenue basis that having our guide implies about a 31% operating expense run rate.

I would tell you as we move towards the back half of the year we expect that to come back more in line with what we ran in Q2 which I think is 129%..

Operator

Our next question comes from Bud Bugatch with Raymond James..

Bobby Griffin

This is Bobby, actually, filling in for Bud. Thank you for taking my questions and happy holidays to everyone. So just on ERP system, so a system went live in September largely completed the end of the quarter.

Are all the new orders now on the new systems and that's kind of up in running from that aspect?.

Jeff Stutz Chief Financial Officer

Yes.

Bobby it's completely up and running partly what we're trying to do is to do something that's both at the store level, so when we think ERP system we are talking all the way down that what's in the associates hand when you walk into the store and most of that's through a salesforce product it's on the right hand, so that they can service you right there and it ties back to the ERP system all of that stuff is now completely installed, so we’re up and running and in pretty good shape and the last well last three weeks to four weeks have been much-much better and we've got our rail back where we needed to be and I think people out of being distracted..

Bobby Griffin

Okay.

And then and the same is for shipment and delivery times are on a normalized cadence now I guess?.

Jeff Stutz Chief Financial Officer

Correct. And in fact we didn’t really so much move out delivery times, we just had a lot of hick ups with placing orders directly to supply base and those kinds of things but that is all in good shape as we speak..

Bobby Griffin

And then Brain can you maybe update us on where you guys are with the refresh showrooms in North America I know it's been a big focus over the last couple of quarters, as you try to kind of reenergize the North America contract segment. So how much is left to be done or where do you feel you are in that process I guess..

Brian Walker

Well first of all we have essentially refreshed virtually between last year and February and now we have touched every showroom not only in North America but globally. Of course there is always that question of showroom churn ones that are ending with their lease.

The big investments this year is we've got a reset of New York where we’re moving from what I think is about three or four locations in New York City down to one, with one combined showroom with all the brands and a retail shop as well. We also have a movement in Washington D.C. we’re in a temporary space in D.C.

right now and the new space opens up I think in the fourth quarter if I'm not mistaken and with the first quarter’s initiative perhaps in Q1 but yes.

So those are the big ones in North America, we've got some we will next fiscal year we will actually move our Chinese showroom, our Hong Kong showroom that is going to move locations, the lease is ending, so there is always some level of those but I'd say the push to get them all reset and up to a similar level we did that now we’re into what I would call the more sort of you will a normalized cadence Bobby..

Bobby Griffin

And then lastly from me, just on the real estate plans with DWRs is the goal still about a net add of about 55,000 square feet this year?.

Kevin Veltman

It's come down a little bit, Bobby, this is Kevin. As Brian mentioned earlier some of them getting the necessary approvals and things it is closer to 20,000 to 25,000 net square adds..

Bobby Griffin

Okay..

Brian Walker

Yes, we have some stuff moving to next year Bobby, so you'll see more of that as we look into next year and even next year a fair amount of the stores next to our what we would call realignment.

I think out of the 6 or 7 we got planned for next year, a couple of them are actually new locations and some of them are realignment, often though remember when we're doing a realignment we're not just moving locations, we're going to be a bigger footprint and that's where you get additional square footage even when you're not adding a next studio that's certainly a driver, but we also know longer term that we want to grow the number of studios from today 31 or 32 to more in the mid 40s.

But that will take us some time to get through with the kind of a mix always of realignment and brand new..

Operator

The next question comes from Kathryn Thompson with Thompson Research..

Kathryn Thompson

First on North America, how much of the North America margin outside is driven by strategically repositioning versus just an overall market improvement, really what we're trying to drive at is how sustainable conceptually are these and how much is it specifically Herman Miller versus just the continuation of an improving market? Thank you..

Jeff Stutz Chief Financial Officer

This is Jeff. Let me give you a little bit of color on the some of the kind of the moving parts within the margin line for the North American business and Brian can maybe speak a little bit to the strategic realignment piece. I would tell you that clearly we have benefited from commodities we mentioned that in the prepared remarks.

Commodity pricing has been a big benefit for us, I mean, that's not unique to Herman Miller of course but that's been very helpful as you know as we've talked in the past steel and steel component parts are big driver in our overall cost of goods sold and those levels are at levels that we haven't seen since the early 2000s, right, so that's been a big help now intertwined in that a bit that is the currency drag that we have been feeling and of course we feel that as an North American segment in our Canadian business.

So those two aren’t necessarily exact offsets but they are, it is kind of been moving in opposite directions and somewhat offsetting I'd say the by and large in North America we have benefited more from commodities than the currency has hurt us and I'd say the opposite for our ELA segment.

So those are two important competing cards and I'd also say to that within our margin as we mentioned incentive bonus expenses those are running higher than they were a year ago so if your comparisons are year-over-year keep in mind we have got a bit heaver expense load in the margin line from bonus and increments, Brian if you can add on the strategic side..

Brian Walker

What I would say to you Kathryn is certainly the team in operations continue to focus on lean manufacturing and we certainly have seen cost benefits on the manufacturing side, and I think yesterday when we talked as a management team it's about a half of point of margin that we can see from cost improvements that are beyond commodity and those kind of things, really the team is being better at operating.

But look at -- I think you have to remember we still are in a very-very-very competitive market where every day we have to win every single project and so while we are focused on improving margins, we're mostly focused on saying we got to win and if we win we can figure out margins.

What I think the team has done an incredible job on this year and give Greg Bylsma and Melissa Brian and the folks back in West Michigan all the credit for it and those guys have done a great job of making sure that we can respond to our dealers and our customers and our sales people needs to be more competitive.

And we have been able to do that by providing them more cost effective solutions, so in many ways what you're seeing going on in margin line is a little bit of mix because we've been able to play better at price points, but without happen to simply give up discount but as much being able to provide solutions that drive better value for the dealers and let them be competitive and win which of course is the ultimate goal.

While at the same time, they're continuing to focus on driving cost improvements. So, I think the combination of those two things are the key and they will continue to be the key going forward as that we're not only being competitive on the price side but we're doing a great job of tuning the offer specifically to where the market is moving.

And I think that is if there is an overwriting thing that's happened this year better than we would have expected coming into the year, it's been how good the team has been doing that..

Kathryn Thompson

And then the second question just on ELA, what drove the better organic growth in orders for that segment, you obviously had a little bit softer in sales but you've certainly showed some improvement in orders as the quarter came to a close, what was the driver for this is a new product better in market demand, what are some of the factors and we should…?.

Brian Walker

Well, first of all Kathryn as I mentioned in my prepared comment, that is a historically and this is true of a lot of the smaller business they tend to be a little bit more lumpy or bumpy depending on how you want to talk about it and that you still win projects and projects comes through and that's a big part of it in that business in particular because it has a wide spread geographically and we are often not plan for market share as much as we’re playing with specific customers.

You see a lot of outs and I would say as the team in international continues to do an amazing job of uncovering opportunities and winning significant projects, but the timing of those and they can move around quarter-to-quarter in terms of revenue.

So in this quarter they had some significantly good sized wins right towards the end of the quarter they came in, in orders in the Middle East that were very impressive good wins both on the work side, as well as in healthcare and those guys have done a really nice job of that.

Having said that I would also give Andy Lock and our team in international a lot of credit for the work they've done around the product offer, they've got a great pipeline in new products some of which have already gotten to the market, that's certainly has helped the competitive position of POSH in China and actually in India and other places where we use that brand pretty extensively.

So I think it's a combination of being really good at uncovering opportunities, serving our global customers in a nice way and then mixing in some new products to make sure that the brands are relevant and fresh..

Jeff Stutz Chief Financial Officer

This is Jeff.

Just one tag on comment to that and it gets more to the margin performance, you asked about North America but I would emphasize to internationally particularly in Asia the team at POSH has done a really nice job of improving operating performance relative to where we were just a year ago the margin improvements there has been significant and it's really moved the needle and made a big difference for the business, so I think that in combination with everything Brain just described our new product and so forth has been a big driver..

Operator

And I'm not showing any further questions at this time. I'd like to turn the call back over to our host..

Brian Walker

Thanks everyone. We appreciate you joining us today and your continued interest in Herman Miller. On behalf of all the people at Herman Miller, I want to wish you and your family a wonderful holiday season. We look forward to the opportunity to talk to you again in March. Have a great day..

Operator

Ladies and gentlemen, this does conclude today’s presentation. You may now disconnect, and have a wonderful day..

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