Jack Jancin - Senior Vice-President Corporate Business Development Julien Mininberg - Chief Executive Officer Brian Grass - Chief Financial Officer.
Bob Labick - CJS Securities Jason Gere - KeyBanc Capital Markets.
Good day everyone and welcome to the Helen of Troy Limited First Quarter 2018 Earnings Call. Today’s conference is being recorded. At this time I would like to turn the conference over to Jack Jancin, Senior Vice-President Corporate Business Development. Please go ahead..
Thank you, operator. Good morning everyone, and welcome to Helen of Troy’s first quarter fiscal 2018 earnings conference call. The agenda for today’s call is as follows. I’ll begin with a brief discussion of forward-looking statements. Mr.
Julien Mininberg, the Company’s CEO, will comment on the financial performance of the quarter and specific progress on our strategic initiatives. Then Mr. Brian Grass, the Company’s CFO, will review the financials in more detail and comment on the Company’s outlook for fiscal 2018. Following this, Mr. Mininberg and Mr.
Grass will take your questions you have for us today. This conference call may contain certain forward-looking statements that are based on management’s current expectation with respect to future events or financial performance.
Generally, the words anticipates, believes, expects, and other words similar are words identifying forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties that could cause anticipated results to differ materially from actual results.
This conference call may also include information that may be considered non-GAAP financial information. These non-GAAP financial measures are not an alternative to GAAP financial information and may be calculated differently than the non-GAAP financial information disclosed by other companies.
The company cautions listeners not to place undue reliance on forward-looking statements or non-GAAP information. Before I turn the call over to Mr. Mininberg, I’d like to inform all interested parties that a copy of today’s earnings release has been posted to the company’s website at www.hotus.com.
The earnings release contains tables that reconcile non-GAAP financial measures to their corresponding GAAP-based measures. The release can be obtained by selecting the Investor Relations tab on the company’s home page, and then the news tab. I will now turn the conference call over to Mr. Mininberg..
Thank you, Jack. And good morning, everyone, and thanks also for accommodating the earlier time for our call today. This allowed us to respect the July 4th holiday and to attend tomorrow’s CJS Investor Conference in New York.
We’re very pleased to report a solid start to our current fiscal year including net sales revenue growth of 3.4% and adjusted diluted EPS growth of 7.9%. We believe this reflects the strategic choices in the transformation plan that we first shared with you in May of 2015.
Importantly, the focus on our leadership brands that we discussed on our last call is having a positive impact. Core business net sales for these brands increased over 8% in the first quarter adding in the incremental half month of contribution from the Hydro Flask acquisition. Net sales for this group of brands grew just under 12%.
Further, we grew share in four out of the five brands for which U.S. third party syndicated data is available. The quarter was led by our Houseware segment where both the Hydro Flask and OXO brands grew sales by a combined 16.3%. Health & Home grew core business net sales 3.4% and improved its profitability.
In Beauty, core business net sales declined 1.4% overall better than our expectations as we saw growth in both our retail and professional appliances. In Nutritional supplements, quarterly revenue was down 12% due to some disruption after we transitioned to new system platforms.
While we are not at all satisfied with that decline, we believe we have now past many of the system transition challenges. Also, as described in this morning’s press release, we recorded a $32 million pretax non-cash impairment charge in the nutritional supplement segment.
However, this does not diminish the significant work we have done and will continue to do to improve the operating performance of this business. We are encouraged by the progress we are seeing in many key leading indicators since February.
In addition, we continue to evaluate strategic alternatives for this segment, which could include restructuring or divestiture. Now I’d like to comment on specific strategic initiatives. As previously shared, we recently began to focus our resources and strengthen investments around our leadership brands as part of our strategy to invest in our core.
We believe these brands demonstrate the greatest potential to win through consumer centric insights, design, innovation, digital marketing, e-commerce and superior branding.
These brands generally have number one or number two positions in their categories and are among the highest volume, highest margin and most asset efficient businesses in our portfolio. They include Braun, Honeywell, PUR, Vicks, OXO, Hydro Flask and Hot Tools.
The approximately 12% net sales growth achieved for this group was driven by successful new product introductions, online channel growth of over 30%, incremental distribution growth in international sales and other factors.
We are particularly pleased to have accomplished this amid a sluggish retail market environment in which it is especially important to find ways to grow even as consumers ship channel preferences.
For example, in our Health & Home segment the work we are doing in pure water filtration and in thermometry with our Vicks and Braun brands is delivering results.
Pure is growing sales and market share behind new products as well as its marketing campaign, which is designed to generate awareness and education amid ever growing water quality issues in the United States. Sales of our market leading Braun U.S.
thermometers delivered strong performance through new distribution and solid point of sale internationally in both Europe and Asia, particularly in the China online channel. In Housewares, OXO continues to reach new consumers by expanding its product range and by growing its distribution outside the United States.
OXO’s impressive new product engine continued to generate results in the first quarter with a large laid [ph] of new items. Examples include a new Chef’s Mandolin, Four-Over Coffee Maker with water tank, Grinder Shaker, Steel winged Corkscrew with foil [ph] cutter and an aluminium shower caddy just to name a few.
These and others are currently shipping or soon will be to both brick and mortar and online customers. OXO International has grown benefitting from OXO top online sales in China, growth in Northern Europe and expanded distribution in Spain. The U.K.
market also grew during the quarter following last September’s successful launch of OXO’s Soft Works now sold through the mass channel. Hydro Flask delivered another strong quarter of growth year-over-year.
We continue to apply our efforts across all stages of the consumer shopping journey in the areas of awareness, engagement, availability and purchase. Our new spring season refresh continues to build excitement and results with new products, expanded color assortments, increased shelf and display space, new distribution games including international.
This leadership brand continues to build on its number one share position in the United States, according to recent syndicated data within the outdoor and sporting goods market for water bottles. Our leadership brand in Beauty is Hot Tools, a market leader in the U.S. Professional appliance category. It too had a strong first quarter.
We have been expanding Hot Tools internationally with a focus on EMEA and launched ground breaking innovation in both the U.S. and Europe behind our new Hot Tools CurlBar specifically for professional stylists. Following the Hot Tools European launch, it has been recognized as a 2017 European Hair Awards winner for best Curling Tongs and Warrants.
The CurlBar has also won multiple awards in the U.S. Our Hot Tools innovations in brand building investments continue to converts stylist and shoppers into long term loyal consumers and customers. We are pleased to see that the incremental investment we are making in our leadership brands are fuelling sales growth and improving share.
We will continue to pursue the best opportunities to grow our core and further improve their market positions. Looking at other key parts of our brand portfolio, in Beauty we are seeing progress resulting from many quarters of efforts on our appliance business but continue to face challenges in personal care.
Beyond the progress mentioned on Hot Tools professional appliances, during the quarter we again saw market share improve in our U.S. retail appliance lines. Helen of Troy expanded its number two position with all three brands, Revlon, Bed Head and Pro Beauty Tools growing market share in each.
The pipeline of innovation remains a key focus for us in Beauty particularly in appliances with new items planned across our hair dryers, straighteners and curling iron lines for both retail customers and professional stylist at attractive margins. Our efforts in shared services also continue to show good progress.
For example, during the quarter long planned investments in warehouse automation are making us even more efficient in our fulfilment facilities. This new technology is generating labor efficiencies by reducing unnecessary case movements allowing more items to be transferred to our DC associates via sophisticated new automatic systems.
Ultimately the result of a meaningful reduction in labor costs, improved shipment quality and greater transactional capability within our existing facility. Summing up our comments, our first quarter results mark a solid start to fiscal 2018 with progress on our leadership brands and key company initiatives.
We believe, we are on track to achieve sales and earnings growth in line with our stated outlook. Meanwhile, we continue to review our existing portfolio so that we direct our efforts towards our best prospects as we simultaneously look for outstanding acquisition candidates. With that, I will now turn the call over to Brian Grass.
Thank you, Julien. Good morning everyone. We are pleased to report an increase in adjusted diluted EPS of 7.9% in the first quarter, driven by solid growth in consolidated sales revenue, improved operating efficiency, favourable tax benefits year-over-year and lower diluted shares outstanding.
We achieved this growth even as we executed on our stated goal of investing behind the leadership brands, through increased promotion, marketing, advertising and new product development.
Turning to a more detailed review of the quarter, consolidated sales revenue was $359.6 million for the quarter, a 3.4% increase over the prior year period driven by an increase in our core business of 2.2% in growth from acquisitions of 1.8%. Growth was partially offset by a decline of 0.6% from foreign currency.
Although our key foreign currencies generally strengthened towards the end of the quarter, weighted average exchange rates in effect during the quarter were still unfavourable compared to the same period last year.
As Julien mentioned, the increase from our core business sales revenue includes a contribution from new product introductions, strong online channel growth, incremental distribution in growth and international sales.
This was partially offset by a decline of 12% from the nutritional supplement segment, declines in the personal care category in duty and the impact of lower store traffic in soft consumer spending at brick and mortar retail.
Sales growth in the online channel continued to be strong and increased over 30% in the first quarter to now comprised over 13% of our consolidated net sales.
Leadership brand core business revenue excluding the incremental half month of sales from the Hydro Flask acquisition in the quarter grew over 8% and leadership brand total revenue grew just under 12%.
The leadership brands represented almost 62% of our consolidated net sales for the quarter compared to approximately 57% for the same period last year. Housewares net sales increased 16.3% driven by core business growth of 9.7% including growth from both Hydro Flask and OXO.
We also benefitted from growth from acquisitions representing the incremental half month of operating results from Hydro Flask referred to earlier. In the core business the increase primarily reflects strong sales in the online channel, growth in bath, infant, and kitchen organization categories, and expanded international distribution.
This growth was partially offset by lower promotional programs in the club channel, and a reduction in the kitchen electrics product line offerings. The segment was also negatively impacted by approximately 0.6% from foreign currency.
Health & Home net sales increased 2.7% driven by core business growth of 3.4% which reflects incremental distribution and shelf space gains with existing customers, as well as growth in international sales.
Growth was partially offset by lower sales in certain categories due to unseasonal weather, and the unfavorable impact of net foreign currency fluctuations of approximately 0.8%. Beauty net sales decreased 2.2% which represents sequential improvement in trend from the fourth quarter and last fiscal year.
Core business declined 1.4% primarily due to a decrease in the personal care category which was partially offset by growth and appliances. Foreign currency fluctuations had an unfavourable impact of approximately 0.8%.
While we still see soft overall point of sale activity for the broader Beauty appliances category, new innovations in appliances are increasing or retail in professional appliance sales with particular strength in the online channel.
We are encouraged that the steps we have taken to address Beauty’s fundamental has contributed to improved results in the quarter but we will not be satisfied until we achieve consistent profitable growth.
Nutritional Supplements core business net sales decreased 12%, reflecting a decline in auto delivery revenues resulting primarily from the transition to new order management and customer relationship management systems. This was partially offset by an increase in direct mail, and third party retail sales.
We believe we are now past the majority of the system transition challenges in the segment. We are seeing consistent improvement and many leading indicators since February such as the growing active buyer file, higher response rates, increasing auto delivery registrations, rising reactivation purchases and climbing average daily sales.
Although we are encouraged by the improvement in many of the segments key indicators, the company is also exploring strategic alternatives to further address the performance of this segment.
These alternatives could include a transaction to divest the business, further investments in online interface and e-commerce platforms, restructuring or alignment programs and consolidating our operations and functions. Our consolidated gross profit margin was 43.5% compared to 43.8% for the same period last year.
The 0.3 percentage point decrease is primarily due to higher promotional spending with customers and the unfavourable impact of foreign currency. SG&A was 34.4% of net sales compared to 35.1% for the same period last year.
The 0.7 percentage point improvement is primarily due to the favourable comparative impact of a $1.5 million patent litigation charge in the same period last year, lower royalty expense, improved distribution in logistics efficiency and lower outbound freight cost.
These factors were partially offset by higher overall marketing, advertising and new product development expense in support of our leadership brands.
In conjunction with our evaluation of strategic alternatives for the nutritional supplemental segment, we received information regarding the potential fair value of the business during the quarter that we concluded should be considered when determining whether impairments of our long lived assets had occurred.
Consequently, we performed interim impairment testing. As a result of our testing we recorded pretax non-cash asset impairment charges of $32 million or $19.6 million after tax. Future circumstances attributable to a strategic change in this segment could result in additional charges or losses.
For example, if we determine that a divestiture as the probable outcome of our strategic review, we would expect to perform additional impairment test with updated assumptions.
We also performed interim impairment testing on a brand in the Beauty segment as a result of a revised financial projection and recorded a pre tax non-cash impairment charge of $4 million or $3.5 million after tax.
GAAP operating loss was $3.2 million and includes the total pre-tax non-cash asset impairment charges of $36 million referred to previously. This compares to operating income of $22.9 million for the same period last year which includes pretax non-cash asset impairment charges of $7.4 million.
Non-GAAP adjusted operating income was $42.6 million or 11.9% of net sales compared to $44.6 million or 12.8% of net sales.
The 0.9 percentage point decrease in adjusted operating margin primarily reflects lower operating leverage in nutritional supplements and Beauty segments, higher promotion, marketing, advertising and new product development expense in support of our leadership brands and the unfavourable impact from foreign currency.
These factors were partially offset by a higher mix of Houseware sales at a higher operating margin, lower royalty expense, improved distribution in logistics efficiency and lower outbound freight cost.
Housewares adjusted operating margin declined by 0.2 percentage points primarily due to higher marketing, advertising and new product development expense and the unfavourable impact of foreign currency fluctuations, partially offset by margin accretion from Hydro Flask.
Health & Home adjusted operating margin increased 1 percentage point primarily due to lower royalty expense, improved distribution logistics efficiency, lower outbound freight cost and lower legal fee expense. The increase was partially offset by an increase in new product development expense, and the unfavourable impact from foreign currency.
Beauty adjusted operating margin declined by 4.2 percentage points reflecting the net sales decline in the personal care category and its unfavourable impact on sales mix and operating leverage, higher marketing and advertising expense and the unfavourable impact of currency.
Nutritional Supplements adjusted operating loss was $0.6 million compared to income of $2.3 million in the same period last year.
The adjusted operating loss is primarily due to the net sales decline and its unfavourable impact on operating leverage and higher promotion advertising and customer acquisition cost partially offset by lower personnel expense. Income taxes provided a benefit of $12.8 million compared to tax expense of $0.4 million for the same period last year.
Income taxes for the three months ended May 31, 2017 include a $12.9 million benefit associated with asset impairment charges, a $2.5 million benefit from the recognition of excess tax benefits from share based compensation settlements and a $0.6 million benefit from the lapse of the statue of limitations related to an uncertain tax position.
Income taxes for the same period last year include a $1.1 million benefit from the recognition of excess tax benefits from share based compensation and a $1.4 million benefit from the resolution of an uncertain tax position.
GAAP net income was $5.9 million or $0.22 per diluted share which includes after tax non-cash asset impairment charges of $23.1 million or $0.85 per diluted share.
This compares to GAAP net income in the same period of last year of $19 million or $0.68 per diluted share which includes after tax non-cash asset impairment charges of $5.1 million or $0.18 per diluted share.
Non-GAAP adjusted income was $37.4 million, or $1.37 per diluted share, compared to $35.9 million, or $1.27 per diluted share for the first quarter of fiscal 2017.
The increase primarily reflects solid growth in consolidated sales revenue, disciplined cost control, favorable tax benefits year-over-year and lower diluted shares outstanding partially offset by incremental investments in promotion, marketing, advertising and new product development to support the leadership brands.
Now moving on to our financial position. At May 31, 2017 accounts receivable was $207.8 million compared to $204.5 million at the same time last year. Receivable turnover increased slightly to 54.4 days, compared to 54.1 days at the same time last year.
Inventory decreased 2.3% to $312 million compared to $319.2 million at the same time last year, while sales increased 3.4% over the same period. 12-month trailing inventory turnover remained steady at 2.8 times for both periods.
Total short and long-term debt decrease to $453.8 million at the end of the first quarter compared to $587.5 million for the same period last year, a net decrease of $133.7 million. We ended the first quarter with the leverage ratio of 1.9 times compared to 2.6 times at the end of the first quarter of fiscal 2017. Now, I’d like to turn to our outlook.
Please note that we have provided a reconciliation of fiscal year 2018 projected GAAP diluted EPS to non-GAAP adjusted diluted EPS in our earnings release issued this morning.
For fiscal 2018 we are maintaining our full-year expectations and continue to expect consolidated sales revenue in the range of $1.56 to $1.6 billion which implies consolidated sales growth of 1.5% to 4.1%.
Our net sales outlook includes the assumption that June foreign currency exchange rates remain constant for the remainder of the fiscal year which is expected to negatively impact year-over-year net sales by approximately $3 million or 0.2 percentage points, and the assumption that the severity of the cough/cold/flu season will be in line with historical averages.
We expect consolidated GAAP diluted EPS of $4.54 to $4.87 and continue to expect non-GAAP adjusted diluted EPS in the range of $6.50 to $6.90 which excludes share-based compensation expense, intangible asset amortization expense and non-cash asset impairment charges.
Our diluted EPS outlook includes the assumption that exchange rates will negatively impact the year-over-year comparison by approximately $0.07 per diluted share. We continue to expect to make incremental growth investments in promotion, marketing advertising new products and new channel development primarily behind our leadership brands.
This incremental investment is expected to be $0.90 per share and is included in our outlook. Lastly, our diluted EPS outlook is based on estimated shares outstanding of $27.4 million and an expected effective tax rate of 10% to 12% for the remainder of fiscal 2018.
The likelihood and potential impact of any fiscal 2018 acquisitions and divestitures, future asset impairment charges, future foreign currency fluctuations, or further share repurchases are unknown and cannot be reasonably estimated therefore they are not included in our sales and earnings outlook.
Now I’d like to turn it back to the operator for questions..
[Operator Instructions] And we’ll go first to Bob Labick with CJS Securities..
Good morning and congratulation on a nice start to the year..
Thanks. Good morning, Bob..
Good morning. I wanted to start with the invest in core, 8% organic on the core is impressive. Couple questions around that.
First, I guess it’s hard to answer maybe but how much of that is a snapback from a kind of weaker Q4? And then maybe asked a different way, roughly how much of the core or how much growth you expect in the core embedded in that 1 to 1.5% to 4% guidance already.
Should we expect eight for the core the whole time? Is it six or trying to get a sense around that?.
Let me just clarify Bob, because I wasn’t sure if you characterized it right. Its core on in our leadership brands not core for the whole company..
Core leadership brand, sure, okay. Thank you..
Yes. Okay. Right. No problem, as Brian mentioned that was leadership brands represent roughly 50% of all our revenues and significantly punch above their weight from a profitability standpoint.
And in terms of the growth, thank, we’re working hard on this, and in terms the comparison, the 8% it’s actually not versus Q4, its versus the same period year ago or Q1 over Q1.
And in terms of what to expect for the year? We do expect them to do well and drive the full company growth for the year, but our total bases of the full company growth for the year remains the same as the guidance that we gave, you know the 1.5% to 4.1%. And in terms of a guidance number, should it be eight, should it six.
We’re not in a position to provide a specific guidance number for that group of brands, but we are trying very hard to push them above our average growth rate and have them lead the way..
Okay, great. And then just following on that, you’ve mentioned, I think its $28 million or $0.90 [ph] you just said, the incremental spending this year on in addition to the previous spending you’re already supporting.
Can you just talk about where that's targeted and how that's budgeted and does it rollout evenly over the year? How should we think about that incremental spend?.
Yes, great question. So we talked about that in the April call that we would invest – its actually an incremental $28 million, so over and above a significant investment underneath which is – that is a nine digit number.
So there is a lot of spending going into our total business across the board and specifically an extra 28 million and that 28 million primarily focused on leadership brands.
In terms of where it’s going as mentioned in the prepared comments just a few comments ago, its going into additional advertising, lot of new product development you hear is accelerating the pace.
You heard us talk from two years now about innovation especially in places like Beauty that had insufficient innovation and then feeding the machines in areas like Health & Home and the OXO part of Housewares which have very impressive new innovation machines, but needed nonetheless more money to bring some of the biggest and best initiatives to life.
In Hydro Flask, we’ve made major investments in Hydro Flask. Big money of that 28 million is going there.
Things like new advertising campaigns, a lot of new web content across the board not just in Hydro Flask but in tons of other others and that digital marketing content is fueling some of that 30% growth in the online channel or the e-commerce world where its so important to have the right videos, the right messages, the right ads, the right defensive ads in some cases, and so many other blog spaces, social media and just a wide, wide range of these that are getting pieces of that 28 million.
Packaging upgrade continue around the company that cost money. Our international rollout for some of our best prospects like the CurlBar for Hot Tools and EMEA is getting significant funds.
We’re storing some funds that had been cut in the prior year when things like foreign exchange didn't go our way, I think Brexit hurt us last year, even though year-over-year it hurt this quarter, just because this quarter was pre-Brexit in the year but -- comparison period we nonetheless put the money back and spent a piece of it.
And then in terms of cadence for the quarters you heard us talk in our SG&A comments that we were actually a bit below versus where we were before, you say if we were spending more, how can we’re spending less. And the answer is no, we were actually spending pieces of it in Q1.
There are some very chunks still slated for the rest of the three quarters of year and as our leadership team we visit quarter by quarter, country by country, initiative by initiative we decide which things will ramp up, and in some cases which things will dial back.
So far foreign exchange has been a small bear, a little headwind as Brian described in various parts of the company, but not enough to make a cut into that spending..
Got it. Great. And then you mentioned, I think couple times more than in the past international expansion. Could you first remind us, I think you’re over 80% in the U.S.
And then, but more importantly just talk about the steps you’re taking to expand internationally and the thought process behind that growth?.
Sure. So, just starting we’re about 80/20 between the U.S and International. And it wasn’t that higher in prior years when the company was closer to 75/25 and it’s because of acquisition in the U.S.
So, if you take Hydro Flask, PUR, Healthy Directions is three meaningfully sized recent examples all of which are concentrated in the U.S., that’s the 80/20.
And if you do the math on that what you’ll find out is actually the sum of those three is much bigger than the five points of difference, which said another way, we’re going faster outside of the United States than we are inside, and that’s been true for several years now.
In terms of specific mentioned and the reason I got little extra emphasis here, is it help drive Q1. So if you look at OXO which was mentioned specifically on international expansion such as distribution gains in Spain and now also the Soft Works line at some major mass-market retailers in the U.K.
you might have remember that we talked I think it was in the October call or might have been in the January one around new distribution gains that would be rolling out in the UK for OXO under the Soft Works line. Those have now gotten their placement and they are starting to sell through and are helping to drive the U.K. results for OXO.
The Spain distribution gains are helping as well. On EMEA we also mentioned the Hot Tools expansion internationally in Q1 which is helping us with the broader strategy of stabilizing in Beauty and that idea is to bring one of our leadership brands Hot Tools to Europe and spread it into the professional channels.
And frankly it got some traction and is driving sales. So those were some of the numbers and some of the mentions.
Meanwhile Health & Home which is the largest international part of our business as well as our largest business among all the segments is doing well Overseas in Europe, but not to there, also in other geographies such as China where the online growth especially in thermometers, continues to be impressive and is helping to drive results on the Braun business.
So, here’s a good look at international..
Great. Thank you very much. With that I will get back in queue. And we look forward to seeing you at the conference tomorrow. Thank you..
Yes, Thanks. We’re heading over tonight..
[Operator Instructions]. We’ll go next to Jason Gere with KeyBanc Capital Markets..
Great. Good morning and congratulations guys on a nice start to the year. I guess a couple of questions. One, I just want to talk about the cadence of the sales trend. So obviously still a wide range for the sales for the year 1.5 to 4.1. We assume that acquisition and FX more or less offset each other, that's that the pure kind organic number.
So I guess couple of questions and just wondering if you can get some color on this. One, you do have some easier comparisons on niche categories as well as on the Housewares.
So just wondering in the first quarter [Indiscernible] new product introductions were there on the Houseware side, how much I guess will extend to the rest there? And then, when you think about Beauty, you had a good start, but you are still looking for mid-single kind of declines. So just the comparisons I still think are somewhat easier.
So I was just wondering if you kind frame up maybe looking at the segment guidance, what kind sold in the quarter and then maybe in terms of what's shipping in the rest of the year. And then just in terms of where you have the highest degree of confidence because the guide -- the range is still pretty wide. And I understand it’s a tough environment.
But I was just wondering if you can get a little bit more color on kind of those puts and takes?.
Sure. Yes. Hi, Jason. Thanks. And good question.
In terms of core, it’s so hard to predict quarter-by-quarter with the degree of accuracy because I wish it was just what we’re shipping, even some times what shipping out, but there’s other big factors, assuming for a minute that foreign exchange stays roughly where it is and that would help to know, but there are so many other factors.
One of the huge ones that we can never predict is the cold and flu season, which is upcoming. In the last two years everybody assumed just mathematically it would be an average season, but we’re wrong both times.
They were even some very well regarded [ph] public speculators that talked about an above average cold flu season last year, it wasn’t but they were wrong and the point is it so hard to predict the quarters, which is why frankly we don’t give the quarterly guidance.
If you look at other seasonality trends, for example, it was a slightly warmer winter, this last year we sold a little bit less in the heater category, but it’s so far been a hot summer and fans are doing well as a result of that. So just so hard to know which categories and which margin profile et cetera.
And in terms of the brand themselves, there are terrific rollouts planned. In Housewares as you mentioned specifically, that list that I gave is not a comprehensive list. There's plenty of others, for example, in coffee we’re making a pretty big push and have some pretty terrific products yet to come in that segment during the course of the year.
For competitive reasons we don't give a lot of the details well ahead of launches but it's just a strategic vectors so to speak and one where we’ll have new product introduction of significance during the year. In the case of how Health &Home, there are some terrific new products in development, some of them will hit this fiscal, some will not.
And then on the severity [ph] of cold and flu like I said it's a wild card and we’re assuming average. Statistics are on our side by the way, its typical that numbers we grasp for long-term means and after two poor seasons I can tell you we’ll have an average or even above average one, but I can tell you that statistics are powerful.
And in the case of other brands in the pacing that you're asking about we should expect and we do kind of similar to Bob’s question before for the leadership brands to do a bit better than the total average for the portfolio, but don't want to make particular bets by quarter, by brand, by market, because it always going to be a little bit wrong.
And in the case of the tight range, I don't know if we’ll be able to tighten it during the years. It depends what foreign exchange does. It depends with these factors I just outlined, cold and flue is a big swing items as you’ve seen in prior years.
You probably remember that two-year, two seasons before we had an above-average season and we didn't know if that was going to happen, but it's swung the numbers in a very positive way. And then the last comment on all of that, you mention Hydro Flask is an easier compares. It’s all over the place.
Some businesses have had strength last year, some had weakness. Hydro Flask is growing, so that helping in the Housewares category with the compares.
But we mentioned twice in the call and it was important to get out the message that the OXO business is also growing and that was not true during fiscal 2017, so we want to make sure that people knew that organic growth is occurring and it is expected in the mid-single digit range for the full year.
And then lastly on the subject to Beauty you mentioned -- the comment about a little better than we expected. And Bob mentioned that too. That’s true, not out of the woods on Beauty, that for sure on the one hand. And the other hand the appliance business is performing better.
We do have some continued declines in personal care and that's not easy for us to overcome but nonetheless we had a better quarter than even we expected there because of strength in appliances.
So, hopefully that walks you through the brands the quarters and why it can't give the direct answer which is brand by brand, quarter by quarter laying out the growth that you’d expect and therefore tighten the range down to a single firm number..
No. That’s true. Actually just to ask my second question I want to ask what was the actual year to year growth in Hydro Flask if you just assumed that was in your portfolio for the whole time. I know those two weeks that you didn't own it.
But what was the growth between OXO and Hydro Flask to comprise that 16% just out of curiosity?.
Hey, Jason, sorry, we’re not required to break it out for competitive reasons where we would prefer not to give that breakdown any longer that we don't have the requirements. I don’t if you want to add to that..
It’s in our core now after a year with us and that’s why we went out of our to say that OXO was also growing, so as Hydro Flask and the comparison actually get harder over time just because OXO – sorry Hydro Flask grew each quarter during the year, so that it will get harder decline, but if you take the history of OXO and you look at the total guidance for the year you could probably make an estimate on your own of what the breakout is, but it would be very hard for us to break up the two and keep signaling out to our competitors exactly how each individual brands is expected to perform..
No, no, that’s fair. And maybe that – and just I mean, I guess, when dovetailing to the second question I have is you’re talking about the leadership brands and I think that's the right way to think about it as these are the core brands. So what’s your stand? I mean you guys are viewed by the investor community for your strong cash flow.
Obviously you’ve seen your leverage come down. M&A is a big part of the strategy. But a lot of companies in the past have been I guess reluctant to sell off what I would consider brands that are not performing well. And obviously you’ve provided some strategic alternatives about the nutrition.
But what about the other I guess businesses that are in the portfolio that are not part of the leadership.
Do you keep on this tail brands even if they're not growing just to manage for the cash flow how do you think about when you want to make additional acquisitions to put into the portfolio? I’m just this wondering if anything is changed just with what you see with nutritional and how you want to figure out what to do with that going forward.
But just the other parts of the portfolio any change in how your approaching that strategy?.
Yes. It’s a great question and a very perceptive one. You hear us in the last two calls put some emphasis on leadership brands, so it obviously begs the question of what about the rest of the portfolio.
We value all the brands in the portfolio, but we don't consider them all investment-grade the same way because of their financial profile and their market prospects. So there are some brand that we’re investing more in, that’s $28 million discussion and some that we’re either investing the same or even a few were investing less.
You’ve heard the strategic alternatives conversation on nutritional supplements and that’s not new.
We had first mentioned that in some of our prior disclosures, but it's not -- just the potential for the divestiture, there’s other possibilities as I mentioned in my comments and Brian elaborated his and in our Q you will see even more on that subject.
And in the case of other pieces of the portfolio, you’re right to every company I believe has the old classic matrix of stars and harvest and investments in dogs and cats and all of that. And as a result we are careful with ours too.
And in terms of what we would do you might have heard me say at the end of my remarks that we’ll continue to review our existing portfolio to direct our best efforts towards our best prospects and it's our intention to do exactly that. And as we see the right opportunity to change something we are not afraid to grab that opportunity.
And frankly on the acquisition side you’ve seen us move aggressively on multiple times even just during my time as CEO and many times before that on the subject of adding winners to the portfolio and building out that leadership brand portfolio.
So, I guess I'm trying to signal that we’re not afraid to take a hard look and in terms of whether there’s a change, I’d simply say that the words that you might've heard as just comments before of taking a look at our portfolio are increasingly true and we’re acting on them..
Okay, great. And then the last question and then I promise I’ll jump off. But you’re talking about, we have tough retail environment out there. I think you said that online grew 30%, so I guess two questions.
One, within that -- within the online of 30% is that inclusiveness of Healthy Directions or not? And then what did you see a brick-and-mortar, did you see actually decline in sales there? Or was it kind of flattish and the promotional environment out there do you think it's getting worst? Do you think are your retail partners looking for you to kind of do more merchandising to help support traffic in the store? And that's my last question..
Good. All great ones, yes, thanks Jason. So in terms of online, it’s inclusive of all the business that we do online. So Healthy Directions you probably heard us mentioned in various prior calls have expanded from a pure play DTC to now also some specialty channel which includes online. So there's a couple of big customers.
I think we’ve mentioned GNC and Amazon both in the past as two particular examples and we’re growing meaningfully in the online portion. Amazon, well, it’s not that big for us in that sector, its growing very rapidly much faster than 30%..
And our own website..
Yes. And our own, Healthy Directions website which we struggled massively, you heard us talk a lot about those struggles to not only get online but to get into the right system execution. That’s now in pretty good shape and frankly those sales are growing as a result of it in our own direct-to-consumer online.
And then the 30% is all inclusive and it’s also global, so everything that we sell through an online play whether it’s ours or through one of our customers is included in the 30% including the portion through Healthy Directions.
And then importantly it's not just the traditional online pure plays but the brick-and-mortar which you mentioned has increasingly gotten their own act together online and its a popular sports we read about that in the newspaper, Wal-Mart, Jet.com front page once a week for some reason and we are feeding that in a big way beyond the biggest players like an Amazon.
In terms of brick-and-mortar performance, hanging in there would be my short answer. If you perhaps this idea that brick-and-mortar is [Indiscernible] and that online is going to rule the world. What’s happening is that the balance is shifting much more quickly than people have originally expected. We're agnostic. We believe in our customers.
We love them all. And as they win we are working very hard to win with the winning customers and to continue to feed the traditional channel, but it's not growing anything like what we’re see in online and nothing like 30%. Whether it’s shrinking or not, we don’t break out channel by channel. And in like – little on customer by customer.
In terms of the promo environment which you had lastly mentioned, it continues to be a tough world out there. There's a lot of that activity. But I would do not say that it's more than in the past. I’d say it’s more of the same.
And it just busy to get people like you said in stores and to win those sales among the declining set of foot traffic, but that's not different than it was before and I wouldn’t say that in Q1 or even for the rest of this year we’re expecting to see some massive need to double up all our promotions or something like that just to keep the sales base we have in the prior year periods..
Okay, great. Thank you for entertaining all my questions..
Thanks. They are all great ones and appreciate it Jason..
And with no further questions in the queue, I’d like to turn the call back over to Mr. Mininberg for any additional or closing remarks..
Yes, sure. I just want to thank everyone for joining us today, especially with the time change versus our traditional slot, and your continued interest in Helen of Troy. It makes a huge difference to us and I hope the investor base that’s out there who we are very friendly toward and value greatly.
We look forward to speaking with many of you in the coming days and also the coming weeks as we’re now out of our quiet period. And we’ll be reporting further progress with our second quarter results and that would be in early October. So thank so much and have terrific day..
Again, that does conclude today’s presentation. We thank you for your participation..