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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2015 - Q1
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Executives

August Moretti - Chief Financial Officer Jim Schoeneck - President and CEO Matt Gosling - Senior Vice President and General Counsel Scott Shively - Chief Commercial Officer Srini Rao - Chief Medical Officer Jack Anders - Vice President, Finance.

Analysts

David Risinger - Morgan Stanley James Chen - RBC Jason Butler - JMP Securities Traver Davis - Piper Jaffray Scott Henry - Roth Capital Chiara Russo - Janney.

Operator

Good afternoon. And welcome to Depomed’s First Quarter Fiscal Year 2015 Financial Results Conference Call. All participants will be in a listen-only mode. [Operator Instructions] After today’s presentation, there will an opportunity to ask questions. [Operator Instructions] Please note today’s event is also being recorded.

At this time, I’d like to turn the conference call over to Mr. August Moretti, Chief Financial Officer. Sir, please go ahead..

August Moretti

Thank you, Operator. Good afternoon. And welcome to our investor conference call to discuss the first quarter 2015 financial results announced earlier today.

With me today are Jim Schoeneck, President and Chief Executive Officer of Depomed; Matt Gosling, Senior Vice President and General Counsel; Scott Shively, Chief Commercial Officer; Srini Rao, Chief Medical Officer; and Jack Anders, Vice President of Finance.

I would like to remind you that the matters discussed on this call contain forward-looking statements that involve risks and uncertainties, including those relating to commercialization of NUCYNTA, NUCYNTA ER, Gralise, CAMBIA, Lazanda and Zipsor, the company’s financial outlook for 2015 and other statements that are not historical facts.

Actual results may differ materially from the results predicted and recorded results should not be considered an indication of future performance.

These and other risk factors are more fully discussed in the Risk Factors section and other sections of our annual report on Form 10-K for the year ended December 31, 2014, and of our quarterly report on Form 10-Q that we filed with -- we expect to file yet today with the SEC.

Depomed disclaims any obligation to update or revise any forward-looking statement made on this call as a result of new information or future developments.

Depomed’s policy is to only provide financial guidance and guidance on corporate goals for the current fiscal year, and to provide, update or reconfirm its guidance only by issuing a press release or filing updated guidance with the SEC in a publicly accessible document.

References to current cash, cash equivalents and investments are based upon balances as of March 31, 2015, all guidance, including that relating to the company’s expected total product revenues, operating expenses, adjusted non-GAAP earnings, and adjusted EBITDA is as of today, May 11, 2015. I’ll now turn the call over to Jim Schoeneck..

Jim Schoeneck

Thanks, Augie, and thank you, all, for joining us today. For today’s call, I’ll start by reviewing our progress in 2015. Then I will turn the call over to Augie to discuss our financials. And finally, I will provide a few closing comments, after which we will open the call to questions.

You’ve heard us talk about transformation over the past couple of years to describe the rapid and continue advancement of Depomed, becoming a leading specialty pharmaceutical company focused on pain and neurology.

The series of strategic and timely transactions have contributed to that transformation, which began in 2011 and the most substantial by far is the one that we announced to complete it this year, the acquisition of the NUCYNTA franchise from Janssen.

The strength of our existing product portfolio, combined with the introduction of our new flagship product NUCYNTA, puts us on track to become one of the top five companies selling branded pain pharmaceuticals in the U.S. by 2016. Since 2011, the Depomed story is one of tremendous growth.

Today we are providing 2015 total product sales expectations of $310 million to $335 million. That’s triple -- that’s triple the 2014 product sales more than five times our 2013 product sales and the number almost two big to calculated from the $1 million in product sales we posted in 2011.

The ability to grow the demand for our products once acquired has enabled us to emerge as a leader in the pain and neurology marketplace. In the first quarter of 2015, we continued to demonstrate that ability, led by the strong revenue and prescription growth of Gralise, CAMBIA and Lazanda.

Total product sales were $31.7 million, up 47% compared to $21.5 million in the first quarter of 2014. And here are the numbers that demonstrate our ability to grow demand, 18%, 34% and 163%, representing our quarterly total prescription increases over Q1 2014, respectively, for Gralise, CAMBIA and Lazanda.

All are differentiated product that provide value to our customers and are expected to have lengthy periods of exclusivity. We anticipate that the demand for these products will continue to grow and that each will become drivers of our success well into the future.

Our expertise in integrating and growing products will now be directed at the re-launch of NUCYNTA. The re-launch will feature new product positioning and our marketing campaign that focuses on the products unique mechanism of action.

As we have mentioned, our market research shows that many physicians with patients with pain stage can benefit from NUCYNTA’s unique combination of mechanism. In addition, NUCYNTA ER is the only opioid FDA approved for both chronic pain and painful diabetic peripheral neuropathy or DPN.

We see DPN as an upside for NUCYNTA ER since it was never really launch for that indication. NUCYNTA is a highly differentiated product in the multibillion-dollar pain market with composition of matter protection to 2022 and additional patents to 2025 and beyond, including the potential for six-month pediatric extension.

It fits precisely into our pain and neurology strategy, and is expected to have a dramatic financial impact on our company. In March we secured a $375 million loan agreement that enable the rapid close of the NUCYNTA transaction. The financing benefits Depomed on a number of fronts.

First, it facilitated the April 2nd close of the acquisition, which enables us to recognize NUCYNTA sales about a month earlier than expected. Second, the debt financing resulted in zero dilution to our shareholders compared to alternative financing strategies that could have resulted in 16% to 20% dilution.

Third, it’s helping our recruiting efforts in advance of the re-launch in June. And finally, these financing positions us to continue to pursue product opportunities that fit our pain and neurology strategy. I would like to expand on some of the details of our NUCYNTA transition period.

Janssen stop shipping NUCYNTA late March at the end of the fiscal quarter. We closed the transaction April 2nd and we began shipping orders on April 6th. So we will record a full quarter of NUCYNTA sales in Q2. Further, we implemented a pricing adjustment upon acquisition bringing the monthly cost of NUCYNTA ER to approximately equivalent to OxyContin.

We also arranged for Quintiles, the contract sales organization that promoted NUCYNTA for Janssen to continue to support NUCYNTA for Depomed until our relaunch. We’ll relaunch the product in June with Depomed’s expanded sales force totaling more than 270 reps.

This total is over three times larger than the Quintiles’ sales force currently promoting the product. When we posted our newly created sales positions, we had an overwhelming response. We received over 200 internal referrals and more than 3000 external applications for these positions.

Our field sales management team is now fully in place and over 110 new sales representatives had accepted our job offers to join Depomed, many of them starting with company today, May 11th. Our full sales force is expected to be on board and fully trained by our relaunch in June.

We’ve also received numerous notes from leading physicians in the field of pain management expressing their congratulations on our acquisition and their excitement that NUCYNTA is now in our hands. So you can see why we feel we are already off to a great start in integrating NUCYNTA into our commercial operation.

We feel like we’re off to a great start with the rest of our products as well. First quarter 2015 net sales for Gralise were $17.3 million, up 59% compared to $10.9 million in the first quarter of 2014. First quarter 2015 total prescriptions were $77,000, up 18% compared to first quarter of last year.

Strong reimbursement coverage, clinical differentiation and enhanced prescription support continue to drive Gralise growth and we anticipate that trend to continue through 2015. Gralise market exclusivity to 2024 was confirmed in April following our ANDA litigation settlement with activist.

The settlement dismisses activist’s appeal of August 2014 district court decision in our favor that found all seven patents, Depomed asserted in litigation to be valid and infringed.

I’d like to again commend our legal team for their ability to uphold and defend our intellectual property and to ensure that we protect lengthy periods of exclusivity that are key to our business strategy. With this, all existing release and the litigation is now resolved. CAMBIA continues to show impressive growth since our relaunch in Q1 2014.

First quarter 2015 net sales were $5.4 million, up 16% from $4.6 million in the first quarter of 2014. First quarter total prescriptions were over $30,000, up 34% compared to first quarter of 2014. In March, CAMBIA prescriptions reached an all-time monthly high of over $11,000, up 40% over the same month the prior year.

And we set a new record high per weekly prescriptions during the week ending May 1st. Our new prescription share for CAMBIA exceeded 10% that week, trailing only two brands, Relpax and closing in on Treximet. The annual net sales for CAMBIA is now more than $30 million net. That’s the run rate.

In January, the effectiveness of CAMBIA was reinforced the first assessment of acute migraine treatments by the American Headache Society in 14 years. The AHS upgraded CAMBIA to first line therapy for acute migraine based on evidence for efficacy similar to that with other migraine specific medicine.

With the ANDA settlement protecting CAMBIA market exclusivity until 2023, we anticipate that CAMBIA will continue to drive our growth for many years to come. Now shifting to Lazanda. Sales in Q1 2015 were up 369% compared to the same period last year.

First quarter 2015 net sales of Lazanda were $3.2 million compared to $680,000 in first quarter of 2014. Total prescribed sprays of Lazanda exceeded 100,000 for the first time during Q1, up 44% from fourth quarter of 2014, demonstrating the rapidly increasing use of the product.

And the contributions from our Lazanda sales force expansion January 2015 are just starting to come online. In fact, for the week ending May 1st, Symphony Health reported that Lazanda market share surpassed 5% of TIRF prescriptions for the first time ever. And the revenue market share for Lazanda was even stronger at over 7.5%.

Finally, Zipsor achieved first quarter sales of $5.8 million or 9% compared to $5.3 million in the first quarter of last year. Since acquisition in 2012, we posted over $60 million of Zipsor sales. As we move into the rest of 2014 and beyond, we’re positioned for tremendous period of growth for the company.

The success of our acquisition and commercialization strategy over the past few years has created a base business of pain and neurology products that has delivered year-over-year record sales and we expect that trend to continue.

We’ve now added a flagship product, one that we expect to significantly increase Depomed’s product revenue, cash flow, EBITDA and adjusted earnings per share for many years to come. And on that note, I’ll turn the call over to Augie to discuss our finances and guidance..

August Moretti

Thank you, Jim. There are two areas I will cover today, first, a review of our first quarter results and second, our updated guidance for 2015. Before we get to the Q1 results, I would like to remind you that as discussed on our February earnings call, we changed accounting method for our PDL transaction effective October 1, 2014.

Accordingly, the Q1 2015 results are not comparable to the Q1 2014 results as they do not include any amounts relating to non-cash royalty revenue, non-cash interest expenses or non-cash taxes relating to the PDL transaction. Also the Q1 2014 financials include $11 million of milestone revenue from Mallinckrodt and Ironwood.

To put our Q1 results in perspective, I want to refer to the discussion we had in our February call, where we mentioned that first quarter product sales have historically been weaker than Q4 product sales for two reasons, one, our wholesalers tend to reduce inventory days on hand of our products during the first quarter of the year and two, the resetting of annual insurance plans and their deductibles tends to reduce patient demand for branded drugs in the first quarter of the year.

We encountered strong prescription demand for our products in Q1 of 2015. But as expected, our wholesalers reduced days of inventories on hand at March 31, 2015 by approximately 10 to 14 days compared to December 31, 2014.

Accordingly, product shipments during the quarter for Gralise, CAMBIA and Zipsor were less than product demand with the biggest impact on net sales of CAMBIA. Finally, a word about non-GAAP financial measures.

In addition to GAAP presentations, we have presented non-GAAP financials in today’s earnings release along with an appropriate reconciliation to give our investors and other readers of our financials a view of our operations.

I refer you to today’s press release for an explanation of non-GAAP financial measures and a table that reconciles the company’s non-GAAP adjusted earnings-per-share. Our guidance today will also include certain non-GAAP financial measures and in future periods, we expect to continue to present non-GAAP financial measures.

With all that as background, I’ll summarize the financial information for the first quarter ended March 31, 2015. Total revenues for the quarter ended March 31, 2015 were $32.2 million as compared to $76.5 million for Q1 2014.

As mentioned a moment ago, 2014 revenues include $42.8 million of non-cash PDL royalty revenue and $11 million of milestone revenue. 2015 results include zero non-cash PDL royalty revenue and zero milestones.

Total product revenue is comparable between periods and for the quarter ended March 31, 2015 was $31.7 million, compared to $21.5 million for the first quarter of 2014 or 47% increase. Gralise product sales were $17.3 million for the first quarter 2015. This compares with $10.9 million in the first quarter of 2014.

The 2015 increases reflect prescription growth and increased unit prices. As Jim mentioned, year-over-year prescription demand growth in the quarter was over 18%. CAMBIA, which we acquired in December 2013 and relaunched in February 2014, had net sales in first quarter of $5.4 million. CAMBIA sales in first quarter 2014 were $4.6 million.

Increases in first quarter 2015 reflect prescription growth and increased unit prices. Again as Jim mentioned, year-over-year prescription demand growth in the quarter was 34%. Lazanda, which we acquired in late 2013 and relaunched in October 2013, had net sales in first quarter 2015 of $3.2 million. First quarter 2014 sales of Lazanda were $680,000.

Increases in first quarter 2015 reflect prescription growth and increased unit prices. Zipsor sales in the first quarter 2015 were $5.8 million. This compares to $5.3 million in the first quarter 2014. Zipsor prescriptions were slightly down year-to-year and the increased revenue in the 2015 period reflects increased unit price.

Selling, general and administrative expenses were $34.5 million for the first quarter 2015 as compared to $32.5 million in the first quarter 2014.

The increases in SG&A expense in first quarter 2015 were primarily due to certain spending at risk related to the NUCYNTA transaction in the amount of approximately $5 million and increased sales and marketing expense related to increases in the Lazanda sales force.

These were offset by a benefit in the evaluation of contingent liability due to an unfavorable contract in the amount of $1.5 million. Selling, general and administrative expenses will increase significantly in future periods, as a result of the NUCYNTA acquisition.

As we have discussed, we’ve increased our field sales force significantly and added personnel and marketing, medical sales liaison, accounting HR, IT, finance and other departments to support the increased scale of the company.

Research and development expenses were $1.9 million for the first quarter of 2015, as compared to $2 million in the first quarter of 2014. We expect R&D expense to increase in 2015, primarily as a result of pediatric studies that are underway with respect to CAMBIA, Zipsor and NUCYNTA.

GAAP net loss for the first quarter 2015 was $11.6 million, resulting in a loss per share of $0.20. Unrestricted cash, cash equivalents and marketable securities were $67.7 million as of March 31, 2015.

We were slightly cash flow positive for the first quarter 2015, even after payment of our semiannual interest payment on our convertible debt and payment of annual employee bonuses in the quarter.

As we announced in January in connection with the NUCYNTA transaction, we paid $500 million in cash into escrow, which was credited against the NUCYNTA purchase price. In light of the close of the NUCYNTA transaction on April 2, 2015, we are updating our guidance for 2015. Our guidance for 2015 is based on our current budget.

The budget is based on a large number of assumptions and there are significant uncertainties in estimating future product revenues. This is particularly true for NUCYNTA and NUCYNTA ER, which are now our largest revenue products. We expect to relaunch NUCYNTA and NUCYNTA ER with our sales force in June.

I would direct you to the risk factor section of our quarterly report on Form 10-Q that will be filed today for a more complete discussion of the relevant risks relating to our guidance. With that said, aggregate net product revenues for our six products for 2015 are expected to be $310 million to $335 million.

We expect total revenues to be approximately the same as we are not anticipating any milestone revenue in 2015 and only a modest amount of royalty revenue. On a previous call, we were asked about expected gross to net. We are working through the transition of managed care agreements from J&J to Depomed relating to NUCYNTA and NUCYNTA ER.

I believe on an earlier call, we suggested that J&J had experienced a gross to net of approximately 70% to 75%. We expect that our gross to net will not be as favorable, as a result of the price increase and its effect on our managed care and government contracts that have discounts related to pricing actions.

Later this year likely starting in the third quarter, we expect COGS for NUCYNTA and NUCYNTA ER to be approximately 75% reflecting the manufacturing costs and the royalties on net sales owe to Grunenthal. Until then, NUCYNTA COGS will be higher because of the write-up of the value of NUCYNTA inventory that is required by acquisition accounting.

COGS on our other products should average approximately 10% of net sales. Operating expense, exclusive of amortization, is expected to be $195 million to $210 million.

SG&A expense for 2015 reflect our NUCYNTA deal costs, the increased sales force along with the additional headcount increase necessary to support the increased scope of the company, and the marketing expenses for NUCYNTA and NUCYNTA ER.

They also reflect the expenses of the NUCYNTA and the litigation that we have assumed in connection with the acquisition.

Q2 expenses will be disproportionately high as we will record in Q2 our deal costs, including investment banking and certain legal and accounting fees, as well as our one-time relaunch costs, including fees to the contract sales force prior to relaunch.

These deal costs and relaunch costs will be approximately $21 million in Q2, which is included in our full year OpEx guidance. Research and development expense includes the pediatric studies for NUCYNTA, CAMBIA and Zipsor.

The range of R&D expenses somewhat large as there is uncertainty regarding the start date of one of the NUCYNTA trials and the enrollment rates with respect to all of these pediatric trials.

Intangible asset amortization is expected to be $85 million to $90 million reflecting amortization of the NUCYNTA acquisition as well as the CAMBIA, Lazanda and Zipsor acquisitions.

Interest expense for the year is expected to be approximately $70 million reflecting the cash and non-cash interest expense on a convertible debt for the full year and the interest expense from an after the closing of the NUCYNTA transaction on a debt that we raised to finance the balance of the NUCYNTA purchase price.

Non-GAAP adjusted earnings are expected to be $16 million to $28 million. Adjusted EBITDA is expected to be $85 million to $100 million.

Non-GAAP adjusted earnings are not based on any standardized methodology prescribed by GAAP and represent GAAP net income adjusted to exclude amortization related to product acquisitions, stock-based compensation expense, non-cash interest expense related to convertible debt, and to adjust the income tax provision to reflect the estimated amounts payable in cash.

Likewise, adjusted EBITDA is not based on any standardized methodology prescribed by GAAP and represents GAAP net income adjusted to exclude interest income and interest expense, amortization related to product acquisitions, stock-based compensation expense, depreciation, taxes, and transaction costs associated with product acquisitions and some measures used by the company maybe calculated differently from and therefore may not be comparable to non-GAAP measures used by other companies.

That concludes the financial discussion. And I will now turn the call back over to Jim..

Jim Schoeneck

Thanks, Augie. In closing, I am immensely proud of what the Depomed team has accomplished in such a short time. We are in a period of tremendous growth with the remarkable amount of opportunity ahead of us.

In 2016 with the full year of NUCYNTA sales and our financials, we expect product revenue to position Depomed as a top five companies selling branded pain products in the U.S. All of us at Depomed, including those in our sales force, who have just joined us today, thank you for your interest and support as we build the great company together.

Now let’s open the call to questions..

Operator

[Operator Instructions] Our first question comes from David Risinger from Morgan Stanley. Please go ahead with your question..

David Risinger

Yes. Thanks very much. And congrats on all of the business progress and your updates. I was hoping that you could just frame for us, Jim, some of the recent prescription trends of note and then help us understand any inflection that you are expecting or any directional points that you would like to make with respect to key product prescription trends.

And then separately, Augie, if you could just help us frame the cash flow outlook for this year. Obviously, you provided the EBITDA guidance. I believe that the EBITDA guidance is after certain one-time expenses, but it excludes transaction related costs.

So anyway if you could help us understand if your cash flow outlook differs much from your EBITDA guidance, that would be very helpful. Thanks very much..

Jim Schoeneck

Dave, thank you. This is Jim. I’d like to say I think you have probably the most data in a single question I have ever had on one of these calls. But we will do our best. And if we don’t, please come back in and make sure that we do.

On release, CAMBIA and Lazanda and we have very strong trends on all of those right now with the lease up 18% in the quarter over the prior year and we are seeing that continue in terms of the weekly scripts since the end of the quarter.

CAMBIA, if anything is even starting to accelerate as I mentioned, the quarter was up 34%, but March was up 40% and we continue to see just almost every week record highs on the prescription trend for CAMBIA as we continue to make further penetration in the market. I mean, as we’re trying it, I think we are on pace.

By the end of the year, we could be the number two within that branded migraine marketplace. And then with Lazanda, I mean we just have a dramatic increase there. This last week on the SHA data which -- that probably is the market that the IMS and the SHA data separate the most.

The IMS data just does not seem to pickup the Lazanda market particularly well. And this is the market that we actually look at more on the dollars than we do on the script simply because the script sizes can vary tremendously.

I mean, they can be anywhere from two bottles of Lazanda, which will be 16 doses for a script up to some that can be up to 90 bottles, so just tremendous differences there. But the dollars last week were actually on a gross basis over $800,000 for the week for Lazanda.

So if anything that looks like Lazanda is picking up a bit more and we are just starting to see some of those new territories that I mentioned kicking in. And then on the inflection piece of it with NUCYNTA, I think that’s the most germane there. As we relaunch in June and I would expect that we’re going out with the new positioning.

We’ve got a sales force that will just be -- just lot of people, just coming on board with us. So by a traditional measure, I would expect to start seeing from inflection on those, probably about fourth quarter or so. So, I will turn it over to Augie for the other part of your question unless Jack’s going to do it..

Jack Anders

Hey David. This is Jack Anders. On the cash flow, adjusted EBITDA does include cash interest that we expect to pay. So, I would take that adjusted EBITDA amount back out the expected cash interest that we would be paying as well as the transaction cost.

But however, there is some timing delays in terms of when we actually physically payout the cash interest, as well as particular royalties around our arrangement. So from a pure modeling perspective, I would use a lower number than an adjusted EBITDA number, closer to half to 75% of that adjusted EBITDA number..

David Risinger

Okay. Great. Thank you very much..

Jim Schoeneck

Thanks, Dave..

Operator

And our next question comes from Randall Stanicky from RBC. Please go ahead with your question..

James Chen

Hey, guys. It’s James for Randall. A couple of questions. Given the updated guidance for sales this year, if we take the NUCYNTA pricing increase and the prior guidance without NUCYNTA, the midpoint seems to imply not much script growth for NUCYNTA.

I know Augie had mentioned earlier gross on net maybe not as favorable as J&J had, which I’m sure plays into it.

But can you tell us how much of that impact is expected to be and is there anything else that you are seeing changes from payer demand or slower pricing flow-through or anything else like that?.

Jim Schoeneck

James, it is Jim. We had always anticipated that it would take sometime for the price increase to flow through, so that’s I think part of what you’re seeing in terms of our comment on the gross to net and then the reflection on the guidance.

I think we’re also on the other products trying to be, I will call it, realistic or conservative in terms of that there maybe some impact as we relaunch NUCYNTA.

So, I would caution you to just do a pure minusing on that wherever we were before, we would have taken down slightly the other products, just to account for that some disruption that may happen during the NUCYNTA launch and that would affect CAMBIA and release primarily..

James Chen

Got it. Okay. Actually that answered my second question as well.

And are you able to give us maybe an update estimate on the ex-NUCYNTA number, is that possible?.

August Moretti

Actually at this point, James, our approach is to aggregate product revenue. We will obviously break it out in quarterly reports that we filed but from a guidance perspective, we’re aggregating all of the products..

James Chen

Okay. All right. That’s fine. Thank you..

Jim Schoeneck

Okay, James. Thanks..

Operator

Our next question comes from Jason Butler from JMP Securities. Please go ahead with your question..

Jason Butler

Hi. Thanks for taking the questions and congratulations on all the progress.

Just wondering if you can give us a little more color around the reimbursement hurdles you faced in 1Q and kind of the magnitude of the rebound you would expect? Just in terms of again thinking about how more closely correlated demand and revenue growth will look in 2Q versus 1Q..

Jim Schoeneck

Yeah. So, Jason, I think really two things there. One, we did see less of a decline from fourth quarter of ‘14 to first quarter of ‘15 then we saw the previous year. So, I think perhaps now that we are in the year of the ACA where we saw less of an impact over last year unlike Gralise was about a 9% drop. This year, it was closer to 3% or 4% drop.

So, I do think, things kicked in a bit quicker there. And we certainly have seen things coming back and beyond over the last few weeks.

And then in terms of the -- anything else you would add to that, Augie?.

August Moretti

No. And again, the pattern that we’ve encountered over the last couple year is that, days on hand bills as we go through the year and Q4 will have the highest numbers. And our assumption is that we’ll build to that in more or less linear passion..

Jason Butler

Okay. Great. Thanks. And then, just in terms of thinking about NUCYNTA IR versus ER.

How should we think about, how you’re going to actively manage the focus there for the sales force and where you expect to see the growth, should we expect to see more growth in one franchise versus the other?.

Jim Schoeneck

I’m going to turn it over to Scott Shively, our Chief Commercial Officer..

Scott Shively

Hey, Jason. Great question. So there is great potential for both the brands, both the ER and the IR. To figure upside, growth potential is no doubt with the ER and that has much to do with the lack of consistent re-sourcing its launch and as it does with the upside in terms of market potential.

So the ER will be our bigger priority of the two, but the IR actually leads the ER, because the natural flow of patients if they are filling a prescription for IR. We have acute pain that becomes chronic that often ends up in ER, its great advantage to have the same molecule with formulations, so that’s kind of our approach there..

Jason Butler

Okay. Great. That’s helpful. Thanks for taking the questions..

Jim Schoeneck

Hey, Jason. Thanks..

Operator

[Operator Instructions] Our next question comes from Traver Davis from Piper Jaffray. Please go ahead with your question..

Traver Davis

Hey, guys. Thanks for taking the question.

I just want to drill down a little bit on the product sales guidance, is there any -- can you provide us any color on the proportion of full year product sales that will come in the second half of the year to try to give us a better idea of what run rates are going to look like going into 2016? And then just secondly, on the -- on EBITDA, you provided us, obviously, your thoughts that include some one-time expenses in 2015? I’m just wondering if there’s a target in mind for what adjusted EBITDA could look like in 2016, just a very rough estimate on a percentage of revenue basis is a target around 50%, which we kind of see for many of your peers realistic and potentially what you maybe shooting for? Thanks..

August Moretti

Trevor, we haven’t broken out the period of revenues as we go through the remainder of the year. As Jim mentioned, the re-launch of NUCYNTA is scheduled for June. We had talked about getting to the estimated numbers, reflecting some potential disruption in Gralise and CAMBIA.

And so our expectation is that that we’ll exit the year in fine shape with respect to all of these products and if there is disruption it will happen in Q2 and Q3. I can’t be more specific than that in terms of trying to break out how the revenue falls.

And with respect to EBITDA for 2016, as I mentioned, our policy is to give guidance for the current year. We would expect that, we’ll end this year in strong shape, from a cash flow and EBITDA basis. But we haven’t -- we are not in a position today to give you guidance on what adjusted EBITDA looks like for 2016..

Jim Schoeneck

And Trevor, I think long-term we would -- the next couple of year we would move towards those industry norms. Whether we hit it next year or not, I think is really the question, whether it’s next year, ‘17 or something like that and I -- that kind of 50% level that you are talking about Traver adjusted EBITDA..

Traver Davis

Just one follow-up on the product sales. So you may have seen that perhaps the expected range of product sales maybe came in a little bit less than some were expecting.

Do you think that may be more targeted towards the second quarter and the disruptions you talked about for the other commercial products and also with kind of an adjustment period here with NUCYNTA and the launch initiatives going on for that product, or do you think there were those that just missed the boat here?.

Jim Schoeneck

Traver I think part of it is what you mentioned toward the end which is the -- but I am not missing the boat, but the second last thing you said and that was around the more post relaunch disruption as possible. Now we are going to have more people out selling these brands with a more effort against the brands.

So that’s a good thing, and I think that will eventually help the brands even compare to where we are now, I am talking about Gralise and CAMBIA in particular, but the point is at this point we don’t know. And I think one of the things the management team here has tried to do is be realistic as we talk about these type of numbers.

Same thing on NUCYNTA, I mean it’s possible we could start to see an inflection sooner. But if I go by what the industry norms are, it would be later in the year.

And so I think we don’t want to get ahead of ourselves or get over our skies until we actually see the data, I mean that’s basically how we’ve done in the past and how it would look for us to continue doing it, it’s really do it around the data not the hype..

Traver Davis

Okay. That’s helpful. Thank you..

Operator

Our next question comes from Scott Henry from Roth Capital. Please go ahead with your question..

Scott Henry

Thank you. And good afternoon. Just a couple of questions, I want to get my arms around the SG&A or the operating expense guidance to make sure how to correct.

To the $195 million to $210 million, that includes the $21 million in deal cost?.

Matt Gosling

Yes..

Scott Henry

Okay.

And what -- have you broken out R&D from within that context?.

Matt Gosling

We haven’t, Scott..

Scott Henry

Okay.

Would you like to?.

Matt Gosling

The only color I can give you is that the R&D expense has some variability in it as a result of the fact that the bulk of the expense for paediatric trials and there’s uncertainty with respect to enrolment rates and with at least one of the trials has to start date..

Scott Henry

Okay. And if I kind of -- if I take to say the $174 million to $189 million which would be excluding the $21 million. And I carve Q1 out of that because you’ve reported it.

And I take the next three quarters and divide it by three, is that a reasonable proxy for a run rate? I mean are there levers -- are there any other levers that I am perhaps not thinking about?.

Jim Schoeneck

I think that’s a pretty reasonable estimate on it, Scott..

Scott Henry

Okay..

Jim Schoeneck

That there’s going to be some fluctuation just as we are -- as we are maybe a little bit heavier on some of the NUCYNTA pieces even later this year, but I think that’s a pretty good estimate..

Scott Henry

Okay. Thank you. That’s helpful.

In terms of the NUCYNTA legal events with regards to intellectual property, any event to be aware of in the next six months to a year?.

Jim Schoeneck

Matt..

Matt Gosling

To a year, yes. The 30 months expires in May of next year Scott, so we would anticipate the case to be resolved by that time. We’ll kind of go through expert discovery and pre-trial conference get it, get the trial baked in and that’s sort of how the next year will go..

Scott Henry

Okay. And remind me I think I probably have it.

Do we have a defined first filer on this?.

Matt Gosling

It’s a new chemical entity so you could reasonably expect a number of filers filed on the first day they could file Scott so..

Scott Henry

Okay.

So we should assume there is not a first filler?.

Matt Gosling

You should assume there is not just one, I would say..

Jim Schoeneck

And that’s on NUCYNTA, Matt?.

Matt Gosling

And they are both actually. The fillings could have happened on the same day..

Scott Henry

Okay. Thank you. That’s helpful. And I guess, Jim, just color wise on NUCYNTA, any reaction to the price increase.

Did you -- I mean, any noticeable push back or just pretty much business as usual?.

Jim Schoeneck

I mean at this point, you can see that on the script trends there really has been no change in terms of script trends. If anything, the decline on NUCYNTA IR moderating a bit more as you’ve been reporting out, and the ER, even with the limited group that’s selling it, continues to increase year-over-year..

Scott Henry

Okay. And I guess just a final question, with regards to the ER for thinking about the market share. It seems like it’s actually been creeping up the past year or year and a half. Should we expect kind of continued trends and then perhaps an inflection, I don’t know how long it will take but you’re adding reps, so there should be an inflection point.

Is that kind of late 2015 event?.

Jim Schoeneck

Yeah. I think it’s a late 2015, and if you’re right, the point of adding reps getting back to having full support for medical, having some of the speaker program and other types of things that fall under the promotional sides as well.

And having all of that back into the mix will affect not just the sales or upside, but I would expect to be fourth quarter or late ‘15 event..

Scott Henry

Okay. Great. Well, thank you for taking all the questions..

August Moretti

Thank you, Scott..

Jim Schoeneck

Thanks, Scott..

Operator

[Operator Instruction] Our next question comes from Chiara Russo from Janney. Please go ahead with your question..

Chiara Russo

Yeah. Hey, guys. Thanks for taking my call.

I guess my first question is about sort of the sales reps, if you guys could give us a little bit of color, sort of, on the background and maybe the pedigree of what you’ve got coming on board?.

Jim Schoeneck

Scott, go ahead..

Scott Shively

Yeah. I’ll be happy too. Yeah, so -- we’re just actually almost wrapping up has been a very, very successful recruiting program. We’re ahead of our goal in terms of number of reps, that we’ve got acceptances from already, well over 110 already. So almost there.

As Jim said, we are looking at that having every position filled in time for the launch which is fantastic accomplishment. The profiles tend to be a bit more experience reps, many of them with pain experience, pain background, coming from some of the company, they might think we are fortunate because there is a lot of interested talent out there.

We’ve also benefited by it lot of the fact of the good press about company and the success we’ve had. So very much delighted with the level of talent and the progress in recruiting..

Jim Schoeneck

Yeah. I do think it helped us a lot having the deal close early because that way we were able to get so many people interested in the company. I think that’s part of what drove that 3000 plus number of applicants for the open position..

Chiara Russo

Great. Thank you.

Are you taking any of the Quintiles people?.

Jim Schoeneck

Quintiles people?.

Scott Shively

Yes. Quintiles, yeah, we are today. We put down them equally within the recruiting mix there. They got to compete for all the position.

And we were taking a good chuck of them, pretty hard proportion, and that’s terrific because they have the experience, obviously in the product historically and also great relationship with the some of the high prescribers. And they fit in very nicely, synergistically with our existing team.

So, with that, I would add them as well as very, very good outside talents as well..

Jim Schoeneck

That’s both at the sales rep level and at the sales management level..

Chiara Russo

All right. Great.

And I assume that you guys are not going to breakout revenue via NUCYNTA ER versus IR, correct?.

Scott Shively

We’re currently not planning to break those out on a go forward basis..

Chiara Russo

I don’t think so. All right. Yes. That was all my questions. They were mostly and answered. Thank you, guys..

Scott Shively

Thank you, Chiara..

Jim Schoeneck

Chiara, Thank you. And with that, I once again thank you all for your interest in the Depomed. We believe that the financial outlook for the company has never been stronger. We look forward to reporting on our progress over the rest of 2015 as we continue to grow Depomed. Thank you so much..

Operator

Ladies and gentlemen, that does conclude today’s conference call. We do thank you for attending. You may now disconnect your telephone lines..

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