Wayfair Inc.
$69.38
-0.19%Wayfair Inc. engages in the e-commerce business in the United States and internationally. The company provides approximately thirty-three million products for the home sector under various brands. It offers online selections of furniture, décor, housewares, and home improvement products through its sites, including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold brands. The company was founded in 2002 and is headquartered in Boston, Massachusetts.
At a Glance
Live SnapshotIntrinsic Alpha Methodology
Thesis Lenses
Signal
Medium confidenceValuation multiple is compressed (P/E -28.7).
Valuation inputs: P/E -28.7, earnings yield N/A, momentum -0.2%.
If multiples stay elevated while momentum fades, downside repricing risk rises.
Driver
High confidenceReturn profile is soft (ROE +11.3%, ROIC +1.3%).
Profitability stack: net margin -2.5%, ROE +11.3%, ROIC +1.3%.
Quality deterioration often appears in margins before it shows up in headline EPS.
Risk
High confidenceDownside profile is elevated and scenario stress-testing is essential.
Risk factors: liabilities/assets +180.9%, momentum -0.2%, net margin -2.5%.
Higher leverage with weak momentum and thin margins can amplify drawdown severity.
Wayfair Inc. Market vs Earnings Trajectory
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Wayfair Inc. Fair Value Envelope
Wayfair Inc. Profit Bridge
Profitability Analysis
Gross Margin
Moderate margins typical of competitive industries. Monitor for pricing pressure or rising costs.
Operating Margin
Minimal operating profit suggests high operating costs or pricing challenges. Scalability is concerning.
Net Profit Margin
Net losses indicate the company is burning cash. Sustainability depends on path to profitability.
Profitability Insight
Margin squeeze alert: Healthy gross margins but weak operating margins suggest excessive operating expenses. Cost optimization could unlock significant value.
Wayfair Inc. Cash Conversion Engine
Cash Flow Quality Analysis
FCF Conversion Rate
Negative free cash flow despite positive earnings raises concerns about cash generation ability or heavy capital requirements.
CapEx Intensity
Asset-light business model. Low capital requirements leave more cash available for shareholders and growth investments.
FCF Growth Trend
Strong FCF growth demonstrates improving cash generation and business momentum. Positive signal for sustainability.
Working Capital Impact
Minimal working capital impact on FCF. Changes in operating assets and liabilities well-managed.
Wayfair Inc. Funding & Solvency Profile
Financial Health Analysis
Current Ratio
Warning: Liquidity concerns. Current assets may not be sufficient to cover short-term obligations.
Working Capital
Negative working capital indicates short-term liabilities exceed short-term assets—potential liquidity stress.
Asset Composition
Balanced asset mix between current and non-current assets, typical of many stable businesses.
Wayfair Inc. Street Expectations Map
Wall Street analysts project that W stock may rise significantly over the coming 12 months. The consensus 1-year price target stands at 99.86, with estimates ranging from a low of 75.00 to a high of 125.00.
The consensus 1-year price target stands at 99.86, with estimates ranging from a low of 75.00 to a high of 125.00.
Analyst Consensus Analysis
Upside Potential
Substantial upside potential. Analysts see significant value gap, suggesting the stock may be materially undervalued at current levels.
Analyst Agreement
Mixed analyst views. Wide target range suggests differing opinions on key value drivers, growth prospects, or risk factors.
Analyst Conviction
Bearish or uncertain outlook. Limited upside or poor consensus suggests challenges ahead or fundamental concerns.
Market Sentiment Insight
High risk, high reward: Substantial upside potential exists, but wide analyst disagreement signals execution risk or unclear catalysts. Thorough due diligence essential before committing capital.
Wayfair Inc. Insider Positioning
During the last 12 months, insiders have purchased $12K and sold $65.38M worth of W shares, resulting in $65.37M of net selling activity.
3 Months
0
0.00
24.4K
1.85M
-1.8M
-$1.85M
3-6 Months
0
0.00
184.5K
17.82M
-17.8M
-$17.82M
6-9 Months
0
0.00
270.7K
24.16M
-24.2M
-$24.16M
9-12 Months
160
11.99K
321.0K
21.55M
-21.5M
-$21.54M
Top Buyers
Kumin Michael Andrew
Director
$12K
Top Sellers
Conine Steven
Director
$36.98M
Shah Niraj
Director, 10 Percent Owner, Officer: Chief Executive Officer
$18.68M
Gulliver Kate
Officer: Cfo And Chief Admin Officer
$4.87M
Tan Fiona
Officer: Chief Technology Officer
$2.81M
Blotner Jon
Officer: Pres., Commercial & Operations
$2.05M
Insider Activity Analysis
Net Insider Sentiment
Strong bearish signal with $65.37M net selling. Heavy insider selling may indicate concerns about valuation or near-term prospects.
Buy/Sell Ratio
Very poor ratio. Heavy selling with minimal buying suggests insiders may be concerned about valuation or outlook.
Recent Trend (3 Months)
Heavy recent selling activity. Recent insider sales notably exceed purchases—may warrant investigation into company developments.
Insider Participation
5 insider sellers vs. 1 buyers. Widespread selling across multiple insiders may signal concerns.
Insider Activity Insight
Multiple red flags: Heavy selling, numerous sellers, and continued recent selling create a concerning pattern. Investigate fundamental drivers and consider whether company guidance or industry conditions have deteriorated.
No Dividend Yield Data
W has not reported any dividend yield values in the available annual periods.
w Dividend History
Learning Layer
Related Guides
Build conviction on W by pairing this stock hub with focused valuation guides.
Research Paths
Snapshot
Start with context, operating signals, and key market metrics.
Value Model
Stress test fair value across bear, base, and bull assumptions.
Statements
Validate revenue quality, margins, and balance sheet durability.
Earnings Call
Read management commentary and compare it with reported outcomes.
Dividends
Check payout sustainability and long-term distribution behavior.
Analyst Expectations
Review consensus spread and where estimate risk is concentrated.