Planet Fitness, Inc.

Planet Fitness, Inc.

PLNT·NYSE

$51.53

-0.69%
Consumer CyclicalLeisure

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. It operates through Franchise, Corporate-Owned Stores, and Equipment segments. The Franchise segment is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Stores segment operates corporate-owned stores in the United States and Canada. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States and Canada. As of December 31,2021, the company had 2,254 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

At a Glance

Live Snapshot
Market Cap$4.09B
EPS2.6200
P/E Ratio19.67
Earnings Date08/05/2026
10.09%
Return on Invested Capital
22%
3Y+68.0%
5Y+196.0%
10Y+2.0%
-45.33%
Return on Equity
-43%
3Y-9.0%
5Y-2234.0%
10Y+176.0%
7.06%
Return on Assets
26%
3Y+103.0%
5Y-971.0%
10Y+229.0%
Planet Fitness, Inc.

Planet Fitness, Inc. Management Team

PLNT · NYSE
MM

Mr. McCall Gosselin

Chief Corporate Affairs Officer

male
MC

Ms. Colleen Keating

Chief Executive Officer & Director

Compensation

$1,973,309

Born 1970(Age 56)
female
MJ

Mr. Jay Stasz

Chief Financial Officer

Compensation

$441,032

Born 1967(Age 59)
male
MP

Mr. Paul Barber

Chief Information Officer

male
MB

Mr. Brian Povinelli

Chief Marketing Officer

Born 1970(Age 56)
male
MW

Mr. William Bode

Chief Operating Officer

Compensation

$808,200

Born 1961(Age 65)
male
MJ

Ms. Jennifer Simmons

Chief Strategy Officer

Compensation

$879,374

Born 1970(Age 56)
female
MJ

Mr. Justin Vartanian

General Counsel, Corporate Secretary & SVice President of International Division

male
MB

Mr. Brian M. O'Donnell CPA

SVice President & Chief Accounting Officer

Born 1979(Age 47)
male
MS

Ms. Stacey Caravella

Vice President of Investor Relations

female
plnt

Planet Fitness, Inc. Insider Positioning

PLNT · NYSE

During the last 12 months, insiders have purchased $479K and sold $1.53M worth of PLNT shares, resulting in $1.05M of net selling activity.

3 Months

Bought

10.0K

478.75K

Sold

0

0.00

Net Activity

+479K

+$479K

3-6 Months

Bought

0

0.00

Sold

0

0.00

Net Activity

+0

+$0

6-9 Months

Bought

0

0.00

Sold

0

0.00

Net Activity

+0

+$0

9-12 Months

Bought

0

0.00

Sold

14.9K

1.53M

Net Activity

-1.5M

-$1.53M

Top Buyers

1
KC

Keating Colleen

Director, Officer: Chief Executive Officer

5.0K shares1 transactions

$248K

2
RFG

Rathke Frances G

Director

5.0K shares1 transactions

$231K

Top Sellers

1
KC

Keating Colleen

Director, Officer: Chief Executive Officer

14.9K shares1 transactions

$1.53M

Insider Activity Analysis

Net Insider Sentiment

Bearish

Strong bearish signal with $1.05M net selling. Heavy insider selling may indicate concerns about valuation or near-term prospects.

Buy/Sell Ratio

0.31:1

Weak buy/sell ratio. Selling significantly exceeds buying—monitor for potential fundamental concerns.

Recent Trend (3 Months)

$479K

Very strong recent buying momentum. Recent insider purchases significantly outpace sales, suggesting near-term optimism.

Insider Participation

Moderate Buying

2 insider buyers vs. 1 sellers. More insiders buying than selling indicates positive sentiment.

SEC Filings

PLNT - Filing history and reports

Filing TypeFiling DatePeriod EndingFiscal YearActions
DEF 14A

DEF 14A 2025

N/A

March 25, 2026
December 31, 2025
2025
DEF 14A

DEF 14A 2024

N/A

March 26, 2025
December 31, 2024
2024
DEF 14A

DEF 14A 2023

N/A

March 21, 2024
December 31, 2023
2023
DEF 14A

DEF 14A

N/A

March 22, 2023
March 22, 2023
 
DEF 14A

DEF 14A 2021

N/A

March 22, 2022
December 31, 2021
2021
DEF 14A

DEF 14A 2020

N/A

March 19, 2021
December 31, 2020
2020
DEF 14A

DEF 14A 2019

N/A

March 20, 2020
December 31, 2019
2019
DEF 14A

DEF 14A 2019

N/A

March 19, 2019
April 29, 2019
2019
DEF 14A

DEF 14A 2018

N/A

March 22, 2018
May 02, 2018
2018
DEF 14A

DEF 14A 2017

N/A

March 30, 2017
May 09, 2017
2017
Showing 1 to 10 of 11 filings