ELF - NYSE
e.l.f. Beauty, Inc.
$51.99
-2.8%e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.
At a Glance
Live Snapshote.l.f. Beauty, Inc. Management Team
Mr. Tarang P. Amin
Chairman, Chief Executive Officer & President
Compensation
$1,434,500
Mr. Scott K. Milsten J.D.
Chief People Officer, Senior Vice President, General Counsel & Corporate Secretary
Compensation
$656,500
Ms. Melinda Fried
Head of Corporate Communications
Ms. Jennie Laar
Senior Vice President & Chief Commercial Officer
Ms. Mandy J. Fields
Senior Vice President & Chief Financial Officer
Compensation
$707,000
Mr. Josh Franks
Senior Vice President & Chief Operating Officer
Compensation
$656,500
Ms. Kory A. Marchisotto
Senior Vice President, Chief Marketing Officer & President of Keys Soulcare
Compensation
$656,500
Ms. Kristina Casey Katten
Vice President of Investor Relations
e.l.f. Beauty, Inc. Insider Positioning
During the last 12 months, insiders have purchased $465K and sold $40.40M worth of ELF shares, resulting in $39.94M of net selling activity.
3 Months
0
0.00
196.5K
12.41M
-12.4M
-$12.41M
3-6 Months
5.0K
464.81K
0
0.00
+465K
+$465K
6-9 Months
0
0.00
105.1K
14.59M
-14.6M
-$14.59M
9-12 Months
0
0.00
114.6K
13.40M
-13.4M
-$13.40M
Top Buyers
Farrell Matthew
Director
$465K
Top Sellers
Amin Tarang
Director, Officer: Chief Executive Officer
$11.17M
Milsten Scott
Other: See Remarks
$7.77M
Marchisotto Kory
Officer: See Remarks
$6.58M
Franks Joshua Allen
Officer: Svp, Operations
$5.84M
Fields Mandy J
Officer: See Remarks
$4.54M
Insider Activity Analysis
Net Insider Sentiment
Strong bearish signal with $39.94M net selling. Heavy insider selling may indicate concerns about valuation or near-term prospects.
Buy/Sell Ratio
Very poor ratio. Heavy selling with minimal buying suggests insiders may be concerned about valuation or outlook.
Recent Trend (3 Months)
Heavy recent selling activity. Recent insider sales notably exceed purchases—may warrant investigation into company developments.
Insider Participation
5 insider sellers vs. 1 buyers. Widespread selling across multiple insiders may signal concerns.
Insider Activity Insight
Multiple red flags: Heavy selling, numerous sellers, and continued recent selling create a concerning pattern. Investigate fundamental drivers and consider whether company guidance or industry conditions have deteriorated.
SEC Filings
ELF - Filing history and reports
| Filing Type | Filing Date | Period Ending | Fiscal Year | Actions |
|---|---|---|---|---|
DEF 14A DEF 14A 2025 N/A | July 09, 2025 | August 21, 2025 | 2025 | |
DEF 14A DEF 14A 2024 N/A | July 12, 2024 | August 22, 2024 | 2024 | |
DEF 14A DEF 14A 2023 N/A | July 12, 2023 | March 31, 2023 | 2023 | |
DEF 14A DEF 14A 2022 N/A | July 13, 2022 | August 25, 2022 | 2022 | |
DEF 14A DEF 14A 2021 N/A | July 16, 2021 | March 31, 2021 | 2021 | |
DEF 14A DEF 14A 2020 N/A | July 17, 2020 | August 27, 2020 | 2020 | |
DEF 14A DEF 14A 2019 N/A | April 10, 2019 | May 21, 2019 | 2019 | |
DEF 14A DEF 14A 2017 N/A | April 10, 2018 | December 31, 2017 | 2017 | |
DEF 14A DEF 14A 2017 N/A | April 17, 2017 | May 24, 2017 | 2017 |
Research Paths
Snapshot
Start with context, operating signals, and key market metrics.
Value Model
Stress test fair value across bear, base, and bull assumptions.
Statements
Validate revenue quality, margins, and balance sheet durability.
Earnings Call
Read management commentary and compare it with reported outcomes.
Dividends
Check payout sustainability and long-term distribution behavior.
Analyst Expectations
Review consensus spread and where estimate risk is concentrated.