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Good afternoon, and thank you for standing by. Welcome to the Deckers Outdoor Corporation Fourth Quarter Fiscal 2025 Earnings Conference Call. At this time, all participants are in a listen-only mode. Following the presentation, we will conduct a question and answer session. Instructions will be provided at that time for you to queue up for questions. If anyone has any difficulties hearing the conference call, please press star zero for operator assistance at any time. I would like to remind everyone that this conference call is being recorded. I'll now turn the call over to Erinn Kohler, Vice President, Relations and AMP Corporate Planning. You may begin.

Hello, and thank you everyone for joining us today. On the call is Stefano Caroti, President and Chief Executive Officer, and Steve Fasching, Chief Financial Officer. Before we begin, I would like to remind everyone of the company's Safe Harbor policy. Please note that certain statements made on this call are forward-looking statements within the meaning of the federal securities laws, which are subject to considerable risks and uncertainties. These forward-looking statements are intended to qualify for the safe harbor from liability, as established by the Private Securities Litigation Reform Act of 1995. All statements made on this call today other than statements of historical fact are forward-looking statements and include statements regarding our ability to respond to the macroeconomic environment and the impacts on our business and operating results, including changes to global trade policy and fluctuations in foreign currency exchange rates. Our current and long-term strategic objectives, the performance of our brands and demand for our products, anticipated impacts from our brand, product, marketing, marketplace, and distribution strategies, product development plans, and the timing of product launches, changes in consumer behavior, our ability to achieve our financial outlook, including anticipated revenues, product mix, margins, expenses, inventory levels, promotional activity, anticipated rates of full-price selling, and earnings per share, and our capital allocation strategy, including the potential repurchase of shares. Forward-looking statements made on this call represent management's current expectations and are based on information available at this time. Such statements are made. Forward-looking statements involve numerous known and unknown risks, uncertainties, and other factors that may cause our actual results to differ materially from any results predicted, assumed, or implied by the forward-looking statements. The company has explained some of these risks and uncertainties in its SEC filings, including in the Risk Factors section of its annual report on Form 10-Ks and quarterly reports on Form 10-Q. Except as required by law or the listing rules of the New York Stock Exchange, the company expressly disclaims any intent or obligation to update any forward-looking statements. Please note, as previously disclosed, the company effected a six-for-one forward stock split during the second quarter of fiscal year 2025. The share per share and resulting financial amounts mentioned on this call have been adjusted to reflect the effectiveness of the stock split. On this call, management may refer to financial measures that were not prepared in accordance with generally accepted accounting principles in the United States, including constant currency. In addition, the company reports comparable direct-to-consumer sales on a constant currency basis for operations that were open throughout the current and prior reporting period. The company believes that these non-GAAP financial measures are important indicators of the operating performance because they include items that are unrelated to, and may not be indicative of its core operating results. Please review our earnings release published today for additional information regarding our non-GAAP financial measures. With that, I'll now turn it over to Stefano.

Good afternoon, and thank you all for joining today's call. I'd like to begin by congratulating the entire Deckers Outdoor Corporation organization on another exceptional year. For the full fiscal year 2025, Deckers' record performance included revenue growing 16% versus last year, to just shy of $5 billion, gross margin expanding 230 basis points above last year, 57.9%, operating margins improving 200 basis points over last year to 23.6%, and earnings per share increasing 30% versus last year to $6.33. We are incredibly proud of our talented team whose dedication has driven these exceptional results. Our team's focus on the long term has proven to be a winning strategy, driving incredible progress over the past five years, including total company revenue growing at a compounded annual rate of 19%, HOKA adding approximately $1.9 billion of revenue, UGG adding $1 billion of revenue, gross margin expanding 600 basis points, operating margins increasing 750 basis points, and delivering an EPS compound annual growth rate of 32%. These results demonstrate the strong foundation we've built and provide a powerful framework which we continue to operate. In the nearly four months since our last earnings call, there's been a significant amount of uncertainty introduced as a result of shifting US trade policy. While we expect impacts to our business in fiscal 2026, we do believe that our company and brands are highly capable of responding to challenges with the ability to adapt to consumer and marketplace shifts as needed. Our disciplined approach has yielded two industry-leading brands, UGG and HOKA, each with distinct products that operate in differentiated marketplaces, giving us multiple levers to adjust in this period of uncertainty. We are confident in our long-term strategy, which remains guided by a consumer-first mindset. As we see an ability to drive increased adoption of our brands through awareness-building activations globally, elevating our product and creating meaningful connections to grow our consumer base well beyond today's footprint. Dedicated to being brand-led, using the strength of our authenticity to continue to gain share across expanding categories, seasons, and applications. Supported by innovation-focused advancements, emphasizing our unique ability to create products that are both technical and comfortable and can command leading marketplace positions. All paired with our consistent globally driven approach that aims to balance US international profiles as international growth outpaces US growth. We also aim for a balanced channel mix of 50/50 DTC and wholesale across the company. These building blocks of growth will be enabled by our talented and creative employees and fortified by the financial and operational discipline we've demonstrated as we continue building for a bright future ahead. Steve will provide further specifics on how we're thinking about the year ahead, as well as a financial recap on our fourth quarter and full fiscal year 2025. Before that, however, I'll share some brand highlights from the year just completed and some updates on how we're looking at the future of these captivating brands. Starting with HOKA, our fastest-growing brand. Global revenue in fiscal 2025 increased 24% versus prior year to $2.2 billion. HOKA revenue growth versus last year was robust across channels and regions, with wholesale revenue growing 24%, outpacing door growth, indicating share gains with existing doors as we increase brand presence. DTC revenue increasing 23%, driven by continued global gains in consumer acquisition and retention. International revenue expanding 39% and now representing 34% of global revenue, up from 30% last year. And US revenue rising 17%, now totaling just under $1.5 billion. The HOKA brand's success across channels and regions continues to benefit from efforts to build brand awareness around the world. According to our most recent proprietary brand awareness survey, consumer awareness of HOKA in the US has now reached 50%, which is a 25% increase from the same point in time last year. And across international markets, awareness has increased to an average of approximately 30%, which is up from approximately 20% at this point last year. This represents meaningful progress in our continued journey to build HOKA into a leading global performance brand. Achieved primarily through deepening our global investments in brand-building initiatives, adding points of distribution across key markets, and most importantly, driving innovation, product newness, and technology upgrades. Opening HOKA retail stores in influential locations contributes to this progress and demonstrates our commitment to brand-building efforts. Just a few weeks ago, I was able to attend the grand opening of our newest HOKA flagship store in Shanghai. This first-of-its-kind flagship, which we are more appropriately labeling an experience center, is the highest and most comprehensive expression of HOKA to date. The HOKA experience center features a high-tech testing lab open to all consumers, a shoe personalization station, a community hub for hosting unique consumer experiences, exclusive products, and much, much more. I saw firsthand the enthusiasm from people exploring the store, immersed in the origins of HOKA throughout, as they experience the full breadth of the brand's innovative products. We're still in the early stages of building out the HOKA brand's physical DTC presence. This experience center gives us a concept of engaging elements to deploy in future locations over time. At the same time, continue to leverage our valued wholesale partners to further expand the HOKA brand's in-store presence. As you view the progress in awareness, both in the US and internationally, as inflection points that indicate a growing appetite for a wider HOKA distribution. Further, the HOKA brand continues to level up both global brand campaigns and major product launches. The recent Everybody Bondi campaign, our most successful globally integrated campaign to date, reached a massive audience, generating record levels of impressions and widespread press coverage around global markets. On the product front, HOKA made great strides in fiscal 2025, with key advancements including introducing category-defining technology for pinnacle athletes, with CLO X1 and Tekton X, continuing to elevate well-established franchises with technology upgrades to the Bondi, Clifton, and MOC, and diversifying the assortment and marketplace with all-new innovation run specialty-focused differentiation in the Skyward X Skyflow. Through our most advanced innovation to date, including material and foam enhancements, unique geometries, the brand is expanding the aperture of consumer adoption. HOKA now has five franchises that each deliver more than $100 million of global revenue, reflecting the power of the brand's top models and strength of the assortment overall. As many of you are aware, two of these top revenue-driving franchises are Bondi and Clifton, both of which are in the midst of model upgrades, with Bondi nine having launched in January and Clifton ten in April. The consumer response and feedback from our wholesale partners has been extremely positive on both franchises, with great appreciation for the enhanced ride and fit of these new models. Over the next three months, we expect HOKA to continue delighting consumers with compelling product upgrades in the race, road, and trail categories, including Rocket X3, designed for the highest performing athletes to set a new pace, Arahi eight, a highly anticipated redesign of our most popular motion-controlled road running franchise, and MFATI five, crafted to absorb the trail's impact on the underfoot through unique cushioning. We are very, very confident these new models will resonate well with consumers around the world. I'd like to thank and congratulate the entire HOKA team on another incredible year. Looking ahead, the global addressable market for HOKA continues to expand as more people are adopting active lifestyles. We see this as an opportunity to increase the brand's market share through a relentless focus on innovation across broader use cases. We like to say that we are in the early miles of a long-distance run for this powerful performance brand, with our global markets in different stages of the journey. In the United States, we have developed a successful playbook to build HOKA into a top-performing brand in specialty distribution, drive acquisition in the brand's DTC channel as consumers have the ability to engage with the full breadth of the product assortment, and create opportunities for new consumers to discover and experience HOKA through select wholesale expansion as brand awareness grows. We continue to see substantial US market share opportunities ahead through controlled distribution increases, expanded categories, replenishment, and further consumer acquisition in the DTC channel. HOKA is still emerging across international markets, with our view that EMEA and China are the brand's two largest direct percentage growth drivers in the near term, aided by distributor contributions in other markets. In EMEA, HOKA is moving up brand rankings with our specialty partners in the UK, Germany, France, and Italy. It's one of the fastest-growing athletic footwear brands with key influential sporting goods retailers and is expanding its presence with key lifestyle athletic partners as the brand gains recognition with the consumer. In China, HOKA is increasing its partner footprint in key cities with strong local operators, resonating as a premium performance brand online with a high degree of full-price selling, gaining share at major road races in the region, and altogether building strong community engagement through local investments, partnerships, and athlete sponsorships. Through the strength of these markets, we expect to drive higher proportional international growth in relation to the US as we aim for regional parity. But realize this will take time as HOKA continues to expand in America. Globally, we remain committed to bringing more consumers to the starting line. While the origins of HOKA were primarily rooted in highly technical applications, the global consumer today has found HOKA to be much more than just the most comfortable shoe to wear for running down mountains. Whether running fifty miles, a five k, a brisk walk around the block, or simply desire to be more comfortable in everyday life. The applications of HOKA footwear are vast and increasing. Our plan to inspire a growing audience to show up at HOKA starting line includes winning a road, developing products that allow athletes to run faster and longer with shorter recovery times, dominating the trail, delivering disruptive innovation across surfaces and terrains, igniting and scaling lifestyle, infusing HOKA technology and comfort into products that authentically resonate with the lifestyle consumer, and accelerating fitness, through lateral movement solutions that expand the use cases of our products. Although we have solid presence today in the road and trail categories, we we still see much more room to increase HOKA share. Lifestyle and fitness are still in their global infancy for HOKA. And we believe the brand can begin to establish meaningful market share in the years to come. Hookah has an abundance opportunity in sight. And our teams are aligned on the path forward to maximize the potential of this exceptional brand for years to come. Moving to Ag, which also delivered another year of outstanding performance. Global revenue in fiscal twenty twenty five increased thirteen percent versus last year, to two point five billion dollars

Thank you, Steve. Fiscal 2025 was a record-setting year, with industry-leading growth from HOKA, gross margin and operating margin expanding to new heights, disciplined financial management, and further bolstered the strength of our balance sheet. As we turn the page to fiscal year 2026, it is clear that we're operating in a very different environment. Our strategy and the significant opportunities ahead for UGG and HOKA remain consistent. We'll take advantage of our best-in-class operating model and continue advancing towards building HOKA to become a leading performance brand through disruptive innovation, elevating UGG to global brand status, expanding our DTC business through consumer acquisition and retention, and increasing our international business through the implementation of our successful US playbook. Before we turn to Q&A, I'd like to address the board chair's succession announced this afternoon. As you saw, Cindy Davis was named our next board chair, succeeding Mike Devine, who's retiring from the board after nearly fourteen years of service, including six years as chair. We're deeply grateful for Mike's incredible dedication to Deckers over the years. His leadership during a period of immense growth and evolution has helped put us in the strong position we're in today. On a personal note, I'm extremely thankful to Mike for his support during my transition. I'd also like to congratulate Cindy on her new role. As our iconic brands continue to gain momentum on a global scale, we know that Cindy's expertise and experience on our board over the last seven years will be integral to our continued success. On behalf of our management team, I'd like to thank our employees around the world for their continued successful execution of our strategies and their continued dedication to building a bright future for Deckers. Thank you all for joining today's call. And thank you to our shareholders for your continued support. With that, I'll turn the call over to the operator for Q&A.

Thank you. We will now begin the question and answer session. Your first question comes from the line of Jonathan Komp with Baird. Please go ahead.

Yeah. Hi. Good afternoon. I want to ask about the slowdown in HOKA USD to C. Steve, I know you mentioned several factors contributing. I don't know if you can give a little more color to the magnitude of those impacts. And maybe just a broader question, what gives the confidence that, you know, there's not a broader change in the competitive dynamics in the trail and road category, especially as you're still working to establish, you know, lifestyle and fitness.

Yeah. Thanks, Jonathan. This is Steve. I'll start, and then I think Stefano can jump in too. I think, you know, as I said in the prepared remarks, it was isolated in terms of some of the pressure that we saw in the US or in DTC in the US. When you look at it in terms of dollars, right, it's not huge dollars, but it is impacting the percentages. I think when we look at the international business, the international DTC business did incredibly well. So that's where I think some factors were unique to the US market. I think we knew there would be some pressure on the DTC business, so not entirely surprised by that performance. Generally, where the quarter came in is where we expected HOKA to come in. So not too surprised. They're very encouraged by the international business and very encouraged by the wholesale business. So as we expanded distribution, we saw very strong sell-through with that expanded distribution, which we knew would put a little bit of pressure in the near term. So as I said in the prepared remarks, we expect a little bit of near-term pressure in DTC in the US for a number of factors as we called out. But once we get beyond Q1, with the success that we're seeing with the new introductions in HOKA, we're encouraged you're going to start to see those numbers improve.

And, Jonathan, hey, this is Stefano. Remember that Q4 was our biggest quarter ever for HOKA. We grew $425 million year over year. And I personally never felt stronger about the power of this brand, the team that was in place, as well as the financial model. And we see no change to our long-term expectations.

Okay. And maybe just one follow-up. I know you mentioned Q1, you're low double-digit total global growth for HOKA. And it sounds like the US could improve after Q1. So just, you know, are there still scenarios where you think, you know, mid-teens or higher growth for the year is possible? And then, you know, thinking about the long-term aspirations for HOKA, how would you frame up sort of the importance and relative size of the potential for lifestyle and fitness and some of the emerging categories? Thanks again.

Yeah. Sure. Thanks, Jonathan. I'll start, and Stefano, if you want to jump in. Look, we're encouraged by where HOKA is growing. I think, you know, as I said, you know, we haven't given full-year guidance. We gave you a bit of a framework of how we're thinking about the brands. We're very encouraged with the opportunity that HOKA has both in the US and internationally. As we've said for a couple of years, we knew that the growth rate internationally would outpace what we're seeing in the US. We're very encouraged with the strong progress that we're seeing and making on the international front. I think what's also encouraging to your point is when we look at awareness as we've continued to grow awareness, we're still growing the brand. There's a lot that's gone on in the US since the beginning of January. We know that that's had a bit of an impact on the consumer. We've also had model changeovers. We've expanded wholesale distribution. All of that's putting a little bit of pressure on DTC. I would be careful to put too much on just one number in DTC in the US. We're seeing incredible results across the globe. We are very encouraged with the progress that we are making. The feedback that we're getting from wholesale is very encouraging. We're seeing strong sell-throughs with HOKA. And so, again, you know, don't judge one quarter on what the potential is. That's our framework, but and I think why it was important to lay it out there. We do see this, you know, in a normalized environment in terms of a mid-teen grower. I think what we are dealing with right now is with all the noise going on in the US economy, it's hard to gauge what impact that demand is going to have. And that's where we want to kind of see things play out. But we're encouraged with where HOKA is and the opportunity it has in front of it.

Yeah. And, Jonathan, as we said previously, we're playing the long game. HOKA has still enormous potential across regions, channels, categories, seasons, total addressable market the HOKA competes in, is very, very sizable. So plenty of opportunity for us in running, in trail, in hike, fitness, lifestyle. And you know, despite our gains in brand awareness to Steve's point, we still have plenty, plenty of opportunity. Here in the US and internationally. Our business in the US is one and a half billion approximately. And it's one-third of that internationally. So the upside is very significant. And vis a vis our competitors, we're still relatively underpenetrated. And as our product offer expands across these categories, we'll be able to better segment the market and expand distribution. Both in DTC and wholesale. With new partners and also existing partners. So we're very, very positive about the future of this brand.

Great. That's very helpful. Thank you.

Your next question comes from the line of Jay Sole with UBS. Please go ahead.

Terrific. Thank you so much. I'm curious just about the fourth quarter for HOKA. Can you just talk about units versus ASPs? Maybe you can give us a little bit more color on how you felt about the transition to the Bondi nine and Clifton ten was executed over the quarter and here into Q1. Thank you.

Yeah. Jay, I think clearly one of the impacts that we had is with the model changeovers. So there was more price promotion, which impacted revenue. Right? But volumes were still strong. So we did see some top-line dollar pressure as a result of promotions in that quarter, but, you know, volumes still healthy. Now there is a little bit of shift too in terms of where some of that volume went with the wholesale expansion year-on-year comparison. So again, this is where I think there has been a lot of attention on the DTC performance without necessarily recognition of the strategic nature of our wholesale expansion. So generally, what we saw was very encouraging. Good to see kind of how the transition with, you know, the Clifton and the Bondi have occurred kind of since the beginning of January. And the feedback again has continued to be strong as we've closed out those older models and transitioned to the newer models.

Got it. And then, Steve, I can just ask you about the $150 million in tariff cost. Is that sort of, like, the unmitigated cost? And then and there's an assumption that, you know, you could like you said, you can take some price and share some cost with your vendors. So the overall net number will be less. So just want to make sure we got it with if the $150 million is a gross number or a net number.

Correct. Yeah. So the $150 million is a gross number. You know, in terms of how we're looking at it. It's still working through the details. You know, we do kind of have a three-pronged approach. So looking again at, you know, price movements, using some of our pricing power, but probably know we have more pricing powers than what we may take the price up to. So you know, to your point, $150 million is a gross number and then, you know, we would look to recapture maybe up to half.

Understood. Great. Thank you so much.

Your next question comes from the line of Laurent Vasilescu with BNP Paribas. Please go ahead.

Good afternoon. Thank you very much for taking my question. Steve, I recognize you're not guiding for the year, but you did provide a framework that calls for HOKA to grow mid-teens. How are you thinking about that framework between HOKA DTC and wholesale? And then the full-year framework of mid-teens growth for HOKA, would it have been included in the guide that you're actually giving us for Q1? In terms of low double-digit growth for HOKA?

So it didn't quite follow the last part of the question. So I think and I'll let you follow up. But let me just kind of address the first part. So I think as we're looking at the current year, right, we have some movements specifically related to tariffs and how that's going to impact demand in the US. And that's where we're holding back on our full-year guide at this point. In terms of how we think about, okay, yeah, that's the right framework. Part of this year, we do know as we've expanded US wholesale distribution. So we've included more doors and that's been intentional and strategic to bring more consumers into the brand. It's also taking advantage of some of the growing awareness of the HOKA brand. So that's all been intentional. I think what we're waiting to see is as we get into later months this year, what does, you know, price adjustments have on the consumer? What else is going on in the economy in the US? So we think this is the demand pressures are largely related to the US. We still want to sort that out. Again, in a normal environment, we would see mid-teen growth, we think, with HOKA. And then we'll see. It may be more or less than kind of what we're thinking in terms of what that pressure is on kind of on the consumer. I'll let Stefano jump in here.

Yeah. Laurent, what is very encouraging is that our biggest two updates, Bondi nine and Clifton ten, are performing very well in the marketplace. Here in the US and internationally. Across all channels. And we're about to introduce one of our other top five franchises, the Arahi eight, the motion control shoe. And the read on the shoe so far from people's side, it is very, very, very strong. So we're strong pipeline of products in at the beginning of this year and the back half of the year. This should help continue the momentum.

And then I think, Laurent, the second part of your question was around the Q1 guide and was that pre-tariff or post-tariff? So, no, that is post-tariff. I think just to provide some perspective on that, recall so tariffs are in place. So we are incurring a higher tariff in Q1. What Q1 does not include is any price increases. Right? So we're not able to mitigate any of the tariff impact that is included in that Q1 guide. Because that won't come until after Q1. So what you're seeing in our Q1 guide is kind of as of today what we know from a tariff front. Does not include any of the mitigating factors of price adjustments or cost sharing with partners.

Very helpful. And then as a follow-up, curious to know how much legacy products you have in the marketplace and when do you expect DTC to accelerate? And then I think you mentioned that HOKA International was 30% last fiscal year. At fiscal year 2025, it was 34%. Should we assume it goes to, like, something like 37% for fiscal 2026? Is that a right framework?

Yeah. Again, so we're not giving specific numbers in terms of growth, but what we are encouraged by is the continued success that we're seeing on the international front. So again, we haven't given specific guided numbers on the full year. But we are very encouraged with the continued progress that we're making on the international front. And then I think there was one more part.

Yeah. The first part was just on how much legacy product do you have? I mean, just to out there in the marketplace. Like, do you think the marketplace is clean, following the Bondi and Clifton transition or upgrade cycle?

Yeah. Bondi eights are coupons and nines. Pretty much liquidating the marketplace. There's not a huge hangover. Maybe some around e sevens in the marketplace, but not huge positions.

Okay. Thank you very much. Your best luck.

Your next question comes from the line of Sam Poser with Williams Trading. Please go ahead.

Thank you very much. Bye-bye. Bubble here. One, on the inventory when we think about inventory at the end of Q1, are you going to be pulling forward? Are you trying to pull forward stuff in on the risk of what could happen on July ninth? And I guess then again, yeah, on July ninth, really, and how should we think about where your inventory is going to be at the end of the first quarter?

Yeah. I think comparatively speaking to prior years, you are going to see a bigger increase in inventory. A couple of reasons for that. One is, as you said, Sam, is how we're taking a look at tariffs and bringing inventory in a little bit earlier in the US. The other call out I would say is that we are going through a DC transition in Europe. So we've brought more inventory in early to mitigate any potential issues with that warehouse. So you're going to see inventory increasing intentionally more this year early on compared to last year. As we navigate kind of those two events. But, you know, as you know, our inventory is incredibly lean and tight. And well managed.

And thanks. And then secondly, can you talk a little bit, you talked about your wholesale expansion in the US. Or globally, but really in the US. Can you talk about sort of how you're approaching that with HOKA? And, you know, what, you know, what, you know, the decision-making factors in that. You know, I think the more specifics would be great.

Yeah. The decision-making factors are the same. Door productivity turns. We've grown revenues faster than door expansion. The US and internationally this past year. And that is still the plan for the foreseeable future. In terms of expansion, we are we did a test with Journeys which went well to try to attract the younger consumer. So we'll be systematically and slowly expanding with them. We are adding a few more doors with some of our partners in sporting goods. And in athletic specialty. Both here and internationally. With the likes of Intra Sports or Czech, the JD group across different divisions. Etcetera.

Thanks. And then lastly, are there any new models? Are you working on some new models that nobody has seen yet? Maybe making silhouette changes or, you know, or, you know, offering new ideas from silhouette? You know? And maybe less lower max cushioning or a mini max cushioning idea or anything like that in the offing?

Oh, yes. We have a strong pipeline of products that are being prevented as we speak for spring summer 2026. Including some lower profile versions. A product that has performed well for us especially a higher tiers of distribution, is Mahatah Speedlite that is resonating with consumers. Also, Speedgo two, again, you know, small carriage in high-end Pinnacle energy distribution. Is off to a great start. So the team is working at broadening our palette.

Alright. Thank you very much.

Your next question comes from the line of John Kernan with TD Cowen. Please go ahead.

Good afternoon. Thanks for taking my question.

Sure, John.

So all I have questions on HOKA. Obviously, UGG outperformed your expectations pretty significantly in the fourth quarter. Just curious if you'd give more color on UGG and by region, channel, and how you're thinking about UGG and fiscal 2026.

UGG has the more solidations than I've had. And as you said previously, we no longer compete in the slipper category. We're now also competing across different segments, sandals, sneakers, clogs, and in very distinctive and ownable new segments such as the slipper sneaker hybrids. We've had a lot of success with new products. Such as the low mount and some of them sandals, like, the Golden glow rise that we introduced this season, really across the globe. Most interesting, our men's business continues to outpace our women's business, so that scenario will continue to invest in. So we feel very strongly about their brand this year and beyond.

Yeah. And, John, I think a good question. I think just to clear up because there was a lot of discussion in terms of perception of the UGG brand as we entered Q4. And now what you're seeing with the results is the strong performance of UGG. It's an indication of how strong the demand is for UGG. You know, I think as we've said for years now in terms of a scarcity model approach, there are going to be times where you're going to run lean on inventory. Right? And that is what contributes to these high levels of gross margin that we've delivered. Another example again is what we just delivered in Q4. The demand for us remains incredibly strong as Stefano just said. And that's across the globe. What we were able to do was bring in a little bit more inventory to expedite it in terms of the quarter. That's what helped contribute to a stronger performance. But I think the point here is we're going to manage inventory. We manage a scarcity model. When we run low, it's helping us maintain high levels of gross margin and increased levels of profitability. And so again, another strong brand in, great performance in the fourth quarter, and, you know, I think just a demonstration of how strong the demand continues for us. So good question. I appreciate you bringing it up.

You bet. Just one more for me. How should we, you know, get about these new wholesale partner doors for HOKA globally, both domestically and internationally. And which doors do you think you have the biggest opportunity? Which accounts? The biggest opportunity?

As I mentioned, it's really by channel. You know, we have a current, like, specialty, sporting goods, both here and internationally. As I said, our much more underpenetrated than many of our competitors. And as our offer expands, we'll be able to offer different channels and different accounts in distinctive proposition. So we feel good about where we are. We feel good about our marketplace plans are across regions.

Got it. Thank you.

We have time for one more question, and that question comes from Rick Patel with Raymond James Financial. Please go ahead.

Thanks. Good afternoon. Question on HOKA being planned mid-teens before the escalation of tariffs. So is there something that you're seeing in the wholesale order book for this fall in the way that consumers are shopping that leads you to have a more conservative view with the near-term plan up low double digits?

Yeah. I think, Rick, and appreciate the question. You know, as I said in the prepared remarks, you know, our order book remains strong. We haven't seen any fallout at this point. But, you know, we see things on a macro element shifting. Right? And we see low levels of consumer sentiment. Again, largely attributed to the US market. We're not seeing anything on the international front. International front continues to be very strong. The orders that we're seeing in the US continue to be very strong. It's really just us being a little cautious in terms of what the consumer response may be in the fall. So there aren't any indications yet but we expect that there may be and those are hard to predict. And so, again, people begin to see higher prices across many things that they're purchasing. We don't know what that fallout is on what purchasing intent is. So again, we'll see. Again, while we're not guiding to the full year yet, once we have more certainty and we can see how that impacts, you know, the US consumer, then we'll be in a better position to give some guidance on that.

And also I have a question on the go-to-market strategy for HOKA in the US. So it sounds like you're more willing to lean into the wholesale channel this year than you have in the past. Maybe just some color on the thinking behind that and, you know, how we should think about the long-term potential of the B2C channel, which I think historically has been a strategic priority for you.

Our long-term aim is that you fifty split between DTC and wholesale. Keep in mind that the DTC for us it's by and large e-commerce. We have a very, very small retail footprint in the US and internationally, a bit more in Asia. Will gradually expand as we find the right location. So we're leaning on our wholesale partners. And as I said, as if offer expands, we'll be able to segment the marketplace, offer differentiated propositions. And but we're very, very selective. We continue to be very selective. We have more asks than what we grant in terms of distribution. And, you know, we've been speaking to a wide variety of potential partners, but we want to make sure we do it right systematically and methodically as we've done until now.

Yeah. And I think, Rick, just one more thing on that because as you've heard us talk about it kind of in FY 2025 and now FY 2026, this is not a change in our strategy. This is us taking advantage of the opportunity presented to us with a growing awareness, consumers looking for more places to find our product. So working with the right strategic partners and wholesalers, this is an opportunity to get product in front of consumers who are searching our brand. Yes. We recognize that it puts a little bit of pressure in the near term, on some of that DTC comp data. But as I said in my prepared remarks, once we get beyond Q1, our expectation is you're going to see some improvements there. I think the other call out and we've talked about it again in our prepared remarks is with new model changeovers. One of the dynamics that we saw since January is that customers wanted to go see, feel, and try on the product. That helped contribute to the strong wholesale performance that we saw. So there was a willingness on the part of the consumer to go into physical retail presence to find the shoe to try it on because these were significant upgrades to our models. That put a little bit of pressure on DTC. So again, yes, the numbers were a little bit lower than what you've seen historically. Not a change in strategy. We're confident that they're going to return. There are unique dynamics that happened between January and now that have affected the DTC comp growth. We're not concerned about that. With these unique factors. Our ability to continue to grow this but we're going to feel some pressure as we've opened up these points of distribution. So that's some of the near-term pressure that you're seeing.

Really helpful. Thank you.