Well, so SmartBiz has taken off like crazy. And the reason why is because it's, our customers were the ones who identified this opportunity. The way that they were dealing with small businesses is they really had went at it in two ways. One, they did nothing other than provide a wireless router and a connection, which is very little value for the small business. Or two, they were taking enterprise class technologies that are very complex and require an IT organization installing them into the small business, which meant that first of all, they made no margin. It was like crappy hardware margins for them. It's a retail of hardware into the baker. But more importantly, when that hardware went down and the baker didn't have an IT organization, it meant significant operating costs because they would have to support it. So there's been this significant gap in the marketplace. And so we closed it. And yes, you're right. If I mention around SmartBiz now that it went into production in August, in our 23.3 release, which is the second week of August, it went into production. And every single customer is like super stoked because they're like, you've just nailed a massive gap in the market. And we have, as I announced, we have a number of small expansions that allow them to do things like cover a marina, covering an RV park, those different things. It's pretty great. And then on an ASP side, yes it's significantly higher. And so that's a great growth opportunity. But the way that we deal with that higher ASP, if you'll remember when we talked to you, is that we think about the opportunity, which is $1 to $10 a month, and then we blend that into the $1 to $10 because small businesses in any market are going to be between 5% and 10% of the subscribers. So that's the first one. On SmartTown, look, SmartTown is like BART. I would say BART will have a significant momentum and SmartTown, because those are our customers doing the right things for their community and what they drag is everything else because the customer realizes that we have uniquely positioned them to position their brand up against the legacy giant in a way that no one else is. So for example, with SmartTown, they go and they sit down with the mayor and say, and the superintendent of the schools and say, let's make it so that children can roam around town and have broadband and close the digital divide whenever they do homework. Oh, by the way Mr. Mayor or Mrs. Mayor, would you like it so that the first responders who have an iPhone that you're paying a mobile carrier for, a lot of data charges, would you actually like them to be on a secure network and let their laptop be on a secure network so that you can have this opportunity to offload that, reduce your costs, partner with us? And that builds a great relationship with the community. And I was very blunt on stage. The way a customer described what we're doing with first responders and the reason why our leadership team instantaneously decided to include that as part of their ongoing subscription charges with us, as opposed to an incremental charge with first responders, is because we do believe that will save lives. And the story the customer said was, in a lot of rural America, there is no 5G. Cell phone service, as we know logically. To install a cell phone tower, whether it's in a large city or in rural America, costs the same amount, $250,000 to $400,000 for a tower, right. And so if you're going to put it in a small town of 2,000 or 3,000 people, it's not going to reach out to that farm. What happens is, the story he told was, we frequently will have an ambulance or a police officer drive down the street, lose cell phone service, and they're trying to find someone who crashed their motorbike cycle in a ditch. Or they're driving up to a farm for a 911 call to save a life because someone's having a heart attack, and they have no cell phone service. They have to go and grab the landline and phone in. And what's going to happen with our customers when they turn this on, is that that police officer looking for that motorcyclist is going to have connectivity as they go through when their cell phone service drops. And when they drive up to that farm that has no cell phone service, they're going to connect securely over that farmer back into the back office, and they're going to be fully connected so that they can save that life. And so if you think about the significant magnitude of those changes that we implemented, it represents a huge opportunity for our customers to basically eliminate the big soulless giants who do not care about rural America. So yes, I'm pretty damn excited.