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Ladies and gentlemen, thank you for standing by. Welcome to the American Express Q4 2024 Earnings Call. At this time all participants are in a listen-only mode. Later we will conduct a question-and-answer session. [Operator Instructions] As a reminder, today's call is being recorded. I would now like to turn the conference over to our host, Head of Investor Relations, Mr. Kartik Ramachandran. Please go ahead.

Thank you, Daryl, and thank you all for joining today's call. As a reminder, before we begin, today's discussion contains forward-looking statements about the company's future business and financial performance. These are based on management's current expectations and are subject to risks and uncertainties. Factors that could cause actual results to differ materially from these statements are included in today's presentation slides and in our reports on file with the SEC. The discussion today also contains non-GAAP financial measures. The comparable GAAP financial measures are included in this quarter's earnings materials, as well as the earnings materials for the prior periods we discussed. All of these are posted on our website at ir.americanexpress.com. We will begin today with Steve Squeri, Chairman and CEO, who will start with some remarks about the company's progress and results. And then Christophe Le Caillec, Chief Financial Officer, will provide a more detailed review of our financial performance. After that, we'll move to a Q&A session on the results with both Steve and Christophe. With that, let me turn it over to Steve.

Thank you, Kartik. Good morning and thanks for joining us. 2024 was another strong year for American Express. We delivered record revenues of $66 billion for the year, up 10% on an FX adjusted basis, achieving our long-term aspiration. We had record net income of $10 billion with earnings per share of $14.01 up 25% for the year which is higher than our long-term aspiration. The great work of our colleagues around the world drove 2024 results that were strong across our key metrics setting new records in many categories. In addition to record revenues and net income, we had record levels of annual Card Member spending, record net card fees and a record 13 million new card acquisitions. We also saw continued high Card Member retention, best-in-class credit performance and disciplined expense management. Notably, we exited the year with increased momentum as fourth quarter billings growth accelerated to 8% overall driven by robust holiday spend. We continue to enrich our membership model refreshing over 40 products globally in 2024 including the US Consumer Gold Card which is particularly appealing to Millennial and Gen-

Thank you, Steve, and good morning, everyone. Given we are at year-end, I will discuss both our Q4 and full year results. Starting first with our full year performance, 2024 was a strong year with 10% revenue growth on an FX adjusted basis and EPS of $14.01 up 25%. And we continue to deliver superior returns driven by our spend and fee-led model as we ended the year with an ROE of 35%. Notably, we also returned $7.9 billion of capital to shareholders this year which included the Accertify Gain. We saw a stable spending environment for most of 2024 with an acceleration in spending as we exited the year. We continue to see healthy loan growth and we achieved record net card fees. We achieved these results while maintaining our best-in-class credit performance, investing at high levels for growth as well as driving significant operating leverage. In sum, the building blocks of our financial model are performing well and drive our confidence in the year ahead. Now taking a closer look at total billed business performance on Slide 3, Robust spending during the holiday period by our premium customer base helped generate 8% FX adjusted growth year-over-year in Q4 an uptick from the 6% range we saw for the past few quarters. The increase in growth was broad based across both T&E and Goods & Services categories, across geographies and across every customer segment as we'll see in a moment. In addition, transaction growth also accelerated to 10% in the quarter reflecting greater engagement from our Card Members. I'll highlight a few key points as we look at spend trends across our businesses over the next few slides. US Consumer spend was up 9% year-over-year in the quarter as strong holiday spend drove momentum versus Q3. Growth accelerated in both G&S and T&E categories with performance a bit more concentrated in this strong holiday shopping period compared to the rest of the quarter. Looking across generations, Millennial and Gen-

Thank you, Christophe. Before we open up the lines for Q&A, I will ask those in the queue to please limit yourself to just one question. Thank you for your cooperation. And with that, the operator will now open up the line for questions. Operator?

[Operator Instructions] Our first question comes from the line of Ryan Nash with Goldman Sachs. Please proceed with your question.

Hey, good morning, everyone.

Good morning, Ryan.

I didn't want to disappoint you, Steve, so I'm going to ask about revenue growth. So you gave a lot of different comments, obviously, 8 to 10. You're exiting at 10. You highlighted that billings are started the year at an elevated level similar to the fourth quarter. So Steve maybe just talk a little bit about what could be the potential headwinds to revenue growth that would put you towards the lower end? And I guess given GDP is strong, you've acquired a ton of cards in 2024. Why is 2025 not in line with sort of the aspirational revenue growth given it feels like this is sort of the right kind of environment where we could see that type of top line growth? Thank you.

Yes. So I would say that it is in line. I mean, we've got, we give a range and that range has our top end, the 10% at the top end is in line with our long-term aspiration. Just like this year, we did hit our long-term aspiration not only for the quarter, but for the year on a full year basis. So what would cause you to go sort of below, middle or at? I think what you have to look at last year is a lot of our consumer customers were building balances. And so you had some pretty strong NII growth. And that's sort of moderated a little bit as we got into the year. So if you look at it, it really does come down to a billing story for 2025. And I think the way that we've guided is absolutely right. We've guided that if in fact billings are like they were in the fourth quarter, you will see us at the top end of the revenue range. And as Christophe said and I said all else being equal, you don't have any sort of surprises. But and as we've said at your conference, just giving you another plug for your conference, it really becomes billings. And I think if billings continue at where they were in the fourth quarter, then I think what you will see is us at the top end of that revenue range. If you see them where they were for the whole year, you can assume we'll be in the middle. And I don't think this will happen, but this is why you give ranges if they were below last year you would be at the lower end. So I think it really truly is a billing story. I think we're very confident with card fees. We've got 26 consecutive quarters of double-digit card fees. We expect that to continue more to the mid-teens to the lower high-teens. And NII will continue albeit at a little bit of a lower growth rate than you saw in the first two quarters of last year. So I think the guide is truly in line with what we said. I mean, last year we went 9 to 11 and we came in at 10 and we said it was about billings and we got billings in the fourth quarter, which pushed us over the line. So, we're just providing guidance that incorporates all those scenarios.

Thank you. Our next question comes from the line of Sanjay Sakhrani with KBW. Please proceed with your question.

Thank you. Good morning. Maybe just, well, thank you, Steve for getting in front of that question on the revenue guide. I appreciate that. I guess just a follow-up, if we were to think about where the acceleration came from in spending. I know Christophe you kind of mentioned it was balanced, but maybe can we get a little bit more deeper into that so that we can figure out like how much could sustain itself over the course of the year? And then so is it more discretionary versus travel type? And then if we think about the upside to the revenues, I mean, do you think that there would be an upside to the EPS range or that's pretty static on getting higher?

So let me deal with the EPS range. I mean, one of the things that we've done over the years is, if we've had opportunities to invest, we've invested. And now just take a look at this year. This year we provided our guidance at the beginning of the year was obviously lower than what we ended the year with. And our expectation was that we were going to reinvest the Accertify Gain, but we wound up using that to buy shares back. And we increased our marketing by $800 million. So we want to keep the flexibility, if we have good investment options to invest back in the business. Having said that, if in fact we had a year like we had this year, we're not only do we have good investment options, but we could also exceed EPS, we would do that. So I think as you start to get to the high end of that revenue range, what winds up happening is management has to make a decision. Do we reinvest in the business? Do we drop some more of that back to shareholders? And that'll be a decision that we will make on an ongoing basis as we see what the opportunities would be, whether those will be opportunities in technology, whether those will be opportunities in marketing, more value proposition and so forth. So we want to leave ourselves that flexibility to be able to make those investments. But having said that, there is a top end of the range is $15.50. It is at 16% growth and that is more likely to happen if you have higher revenue growth again with the commentary that I made that we could make a decision that we want to invest that back in. So it's plausible that in fact would happen. As far as billings go for the quarter and I'll let Christophe comment a little bit more. I think what you saw across the board, you saw consumer come up, it was 9%, which was two points above where we have been running. We saw more organic spend lift in SME, which made SME from 1% to 3%. And that's still not where we want to be from an SME perspective. And international continues to perform very, very well both from an SME perspective and from a consumer perspective also picking up two points. Travel was higher this particular quarter and particularly airline. Airline doubled sequentially quarter-over-quarter of 13%. The more surprising number I think was front of the cabin up 19% and restaurant continues to be strong. So T&E was very, very strong in the quarter for us. And Christophe, I don't know if you want to add anything else?

I don't have a lot because you covered most of it. The only thing I will say is that the holiday shopping season was especially strong for us. And you asked the question about the sustainability and that's the keyword, right? And the team here is looking at either whether it's going to expand into 2025. That's the key question. And that's a real -- it's really hard to answer this in a definitive way. As I said in my remarks, the first three weeks of January very much looked like in line with what we saw in Q4, but there is like 49 more weeks to come and we don't know how it's going to play. So more to come on this, but what we saw so far looks very strong.

Thank you. Our next question comes from the line of Erika Najarian with UBS. Please proceed with your question.

Hi. Good morning. Just wanted to continue to unpack the billing story for 2025. When I look at the, proprietary net cards acquired, it looked like it slowed down a bit in the fourth quarter after being up double-digits in the second and third quarter, of course, up 6.5% year-over-year. As we think about what's going to drive the billing strength in 2025, particularly in light of, Christophe, your comment about modest increase in marketing expenses. Should we think about, what is the split between, an increase in new cards acquired in terms of versus that 6.5% versus better spend per account? We noticed, of course, that spend per account was up a little bit in the fourth quarter, up 3% versus 2% for the year.

Yes. So there's a lot in your question, Erika. Let me try to address most of the points. The first thing is that here, there -- it's very hard to read a lot in the quarterly distribution of NCA. And there is definitely not a good alignment between the marketing spend in the quarter and the NCA in the quarter. There is like a time difference between the two because of their -- the accounting around how we account for the welcome incentives. But the point here is that we invested a lot in 2024 and we got a lot of cards, 13 million cards, which is a record for the company. As you think about how this is going to play out and the math we're doing about the 2025 spend, as you know, the way we think about billing growth is like we split it between what's coming from this recently acquired Card Members, what's coming from organic, which are either the growth coming from the 10 year Card Members and the last piece of the puzzle is attrition. The expectation that we have for '25 around attrition is consistent with what we've seen over the last, I would almost say, the last four, five years is that it's going to be like very stable, very low. There's not a lot of attrition going on here in terms of the billing growth. Their contribution coming from organic is the one that is the hardest to predict. And that's the source of the softness we saw in Q4. And that's what is the positive performance that we saw, sorry, the softness we saw in 2024. And that's the organic that was stronger in Q4. So it's hard to say how that organic is going to perform in 2025, but it's the source of the volatility for sure. And we provided some of the details in the past, but I would say a good 7% of the billing growth comes from these new customers and the balance is typically the organic spend and the attrition.

Thank you. Our next question comes from the line of Mark DeVries with Deutsche Bank. Please proceed with your question.

Thanks. As we've been discussing, you're seeing accelerating billed business growth into year-end. We're also getting consumer and business confidence that's really been climbing. So, Steve, I was hoping to hear about what you may have learned both from any conversations you've had with customers recently about kind of their optimism and spend. And also just looking at your historic billed business numbers and how that has historically kind of responded to rising confidence?

Well, I think, look, I think we saw rising confidence in the fourth quarter. Certainly, you saw it from a consumer perspective, 9%. I think as I'll just go back and comment on travel. I mean travel traditionally for us, especially airline in the fourth quarter is not -- is not a big number, but it doubled sequentially in front of the cabin. I think front of the cabin is a really good indicator of consumer confidence because what you do is when people don't have confidence, they may not cancel a trip, but they may downgrade the hotel, downgrade the airline and the class of service and so forth. So I think we're seeing more consumer confidence. We've done a survey of small businesses and the sentiment is really, really good and it's higher than it's been in a long time. And I think we saw that come up with -- from an organic growth perspective. International has just been strong. International has been a strong story for us since two years after COVID. It has just been -- it's been marching on. So I think that that's what gives us hope for the year that this will continue. But again hope is not a plan. And so we do our plan based upon what we saw at the time of the plan. And as we look at the first couple of months in the first quarter, we'll see where we are. And provided that we have this continued growth, we would expect again to be at the high end of the range from a revenue perspective. The only thing that I will throw out there from a timing perspective is that we will have one less day in this first quarter due to leap year. So we'll have to -- we'll manage that. But we like to look at things on a days mix adjusted basis anyway. And so we'll be able to see through that and determine what that will mean for the second quarter. So I think there's more to come. But I think the basic story here is, there is consumer confidence at this point. There is small business confidence. We just don't want one quarter to color what a whole year is going to be. We'd like to see that be repetitive before we do anything with it.

Thank you. Our next question comes from the line of Craig Maurer with FT Partners. Please proceed with your question.

Yes. Good morning and thanks. Wanted to -- I had two questions. The first on SME, we've seen very strong growth from some of your competitors, some newer competitors like Ramp. And I was wondering how you feel about your customer-facing tech and SME and whether that might be an area of potential acquisition in the future? And second, Delta had very strong commentary about the Co-Brand card growth and their expectation for 2025 that, that growth will be at least as good. So I wanted to ask you how that lines up with your thought process on the travel space and how the Delta book has been comping versus the rest of the book? Thanks.

Yes. I think, well, remember, look, we align very closely with Ed and his team. And so we're aligned with that. But also remember that the Delta book is not just what's spent on Delta, it is spent what Delta Card Members -- American Express Card Member spend on everything else. And so, look, I think the remuneration that we provide Delta, we would expect that to continue to increase. We're happy to see that increase because that means spending is increases and we're getting our piece of the pie. We're getting our piece of the pie as well. So I think it bodes well for travel. And I think that we saw that in the fourth quarter and we hope that, that continues. And I know in my conversations with Ed, he feels very confident about this year. And I think that's how he spoke about it during his earnings call. As far as SME Tech, look, we constantly look at ways to improve the customer experience. And obviously, I'm not going to comment on acquisitions or things like that. But we feel good about where we are and the progress that we're making, especially with our Kabbage acquisition and so forth. And, yes, we keep our eye on Ramp, Brex and everybody else that's out there. They are working from a smaller base, but they have good products, and they're making some inroads, and we will make sure that we are responsive to that.

Thank you. Our next question comes from the line of Don Fandetti with Wells Fargo. Please proceed with your question.

Hi. Good morning. Steve, it looks like the Capital One, Discover merger is going to go through. Any thoughts on the competitive impact. I know they don't have incremental affluent consumers, but it's more scale, ability to build lounges and they do compete SME.

Yes. Look, I think Rich is a really smart CEO, and I think it's a really good deal for them, picks up a debit network and picks up a lot more scale at I think he becomes the largest credit card lender in the United States with that. Discover is a multifaceted company not only with debit and credit cards, but with a bunch of loans and what have you from a card student and so forth. So I think it fits very nicely in with their strategy. Capital One with Venture X is making inroads within the premium space. I think we continue, though, to more than hold our own. And look they're a formidable competitor, but I think also they'll have -- their hands full with integrating Discover over the next couple of years and we will continue to evolve our products with our product refreshes and we look forward to competing with them.

Thank you. Our next question comes from the line of Rick Shane with JPMorgan. Please proceed with your question.

Thanks for taking my question. Hey, Steve, one of the key initiatives of your team and your tenures, the increased focus on experiences and incentive versus reward. The impact on account growth has been significant, well understood. Is it fair to say that the other benefit besides growth is that there's higher operating leverage because there's more fixed costs associated with experience than there is with traditional rewards?

I mean, it's a good point. I think that you're absolutely right. I mean you have -- you do have more fixed cost when you're doing sort of experiential sponsorships. You have more fixed costs when you're doing lounges and things like that than you do when you're on a variable rewards basis. The trick is with that piece of it, though, is that as you continue to grow, it's just like technology, right? You have x amount of mainframe capacity or servers or what have you. And then as you get big, you need to add a little bit more, but then you grow into that scale. And so I think that's what you're seeing as we expand some of our lounges, we'll be making some more investments, not only in new lounges, but we'll be expanding some of the existing lounges as well. But I think that's part of the calculus for us is that our Card Members, while they like the rewards, they also like all the experience and the access that we put around it. And so by making sure that we're balancing our investments in these areas, we're able to give people the best of both worlds and that's what we strive to do. And it also enables us again to lever a little bit more fixed cost across a wider base.

Thank you. Our next question comes from the line of Jeff Adelson with Morgan Stanley. Please proceed with your question.

Hey, good morning. Thanks for taking my question.

Good morning.

Steve, I was wondering if you could shed a little bit more light into the planned product refresh strategy for this year where you might go with that. I know you previously talked about refreshing every three to four years in platinum, US Platinum is one that's sort of been sitting out there since 2021. And, Christophe, I was wondering if you could maybe shed a little bit more light into your credit commentary. The credit has been doing pretty well. It seems like it's outperformed what you've been looking for stable this year. Can you talk about why you might be expecting a little bit of a modest increase from here? Is that conservatism on your part or do you think you could actually see a better result than that?

Yes. So I'll disappoint you with the first answer. But, so look, we're going to do between 35 and 50. I'm not going to comment on which ones and preannounce. I think that we'll let you speculate on what's going to happen. But, yes, we look to refresh products on an ongoing basis and also when we feel the need that those products need to refresh. And so you'll just have to wait and see what we come out with, but we got 11 more months to go.

So, good morning, Jeff. On the credit metrics, the first thing that I'm going to say is that we are still materially below where we were pre-COVID. Unlike, I think, most of our competitors. So that tells you something about the performance from a credit standpoint. It says as well that all the growth that we generated over the last few years was very much focused in the premium space. So I like that. So the comment on the upward buyers, I made a similar comment at the beginning of last year and it turned out that the credit metrics were actually fairly stable, especially towards the later part of the year. I still believe that those metrics should trend up a little bit while either remain best-in-class. They're going to trend up because we're acquiring a lot of customers and there going to be some seasoning happening for those vintages. And the performance, those metrics are so low, so good that to some extent, they can only go up a little bit from here. But these are -- we're very comfortable with the performance on the credit side. The premiumness of the strategy is just working and translating really well in the credit performance. We're issuing premium products and that attracts a lot of either very low credit risk customers. And so where we are, it's just like -- it's like a very good position. And I hope that by the time I get to -- we get to the end of the year, we're looking at this rate and I can say I was wrong and the credit were stable. But I think in the long run, the trend is that you should expect those metrics to trend up a little bit, very modest, but a little bit.

Thank you. Our next question comes from the line of Chris Kennedy with William Blair. Please proceed with your question.

Good morning. Thanks for taking the question. Marketing investment has increased a lot in recent years. Can you just talk about how the allocations have evolved between the different buckets, such as customer acquisition, general brand marketing and sponsorship activity? Thank you.

General brand sponsorship has been fairly stable over the past years. And the lion's share of the growth that you saw in marketing, so say, over the last 12 months, the $800 million between last year and this year. The lion's share of that is going into acquisition then we split it between what we call consumer acquisition versus prospect acquisition. Consumer acquisition, customer acquisition, sorry, refers to upgrading and companion cards. And these are very attractive investments. So we try to find the right balance between investing and deepening the relationship with our current customers and prospect acquisition. So I don't have the split between the two, but we typically try to fund first that customer acquisition, which is the most attractive in terms of return. And we look at the opportunities that exist in the market and we maintain our very strict standards in terms of underwriting and returns and try to maximize that. So we have, as you know, a sophisticated process to optimize those marketing dollars, but at a very high level, I think that's the story.

Thank you. Our next question comes from the line of Moshe Orenbuch with TD Cowen. Please proceed with your question.

Great. Thanks for that. Most of my questions have already been asked and answered. But maybe could you drill down a little more on the SME business? You saw a little bit of acceleration in the fourth quarter. Any thoughts either about the trends and momentum there more specifically or plans? I know Steve you said you didn't really want to talk about plans for refresh. But are there things that we should be looking for in 2025?

Well, I think mostly what I would say about SME, which is, we still continue to acquire the same amount of SME customers that we've been acquiring and our attrition is the same. It really continues to be an organic story. And organic spending has still not come back to the levels that we saw sort of pre-COVID. And so if you look at what's happened from an SME perspective, during COVID, organic spending went all the way down, coming out of COVID, it really started to ratchet up and then it sort of normalized a little bit. And then you had inflation, higher interest rates and so forth. So I think we started to see the decel of -- the deceleration of organic spending stop and start to turn around. What I think the story will be with SME is if we can get that back to a 3% organic lift, you will see that -- you will see SME then be more of a contributor to overall billings than it is right now. So it truly is an organic story. And I just said, as you pointed out, I'm not going to talk about refreshes. But I think it really comes down to small business confidence. And it's not an acquisition story, it's not an attrition story. It truly is still an organic story for us. And I think the industry is still seeing that as well.

Thank you. Our next question comes from the line of Brian Foran with Truist. Please proceed with your question.

Hey, good morning. I hate to use my question on FX. But is the 8% to 10% FX adjusted guide or GAAP because I think you mentioned you assume the dollar stays here. And then can you remind us the EPS impact? I know there's some expense and hedging. So is there any appreciable EPS drag we should think about embedded in the 15% to 15.5% range.

Yes. So thank you for your question, Brian. The first thing I'm going to say on this is that we talk about FX adjusted and FX reported because we think it is useful to you and to us to think about the momentum that we see, say, from a revenue from a billing standpoint, stable currency, like once we control for currency movements because that reflects the true momentum in terms of transaction, no FX noise. So for that reason, we speak about it in FX adjusted terms. As we think about forecast and predictions, it's impossible for us to predict where we're going to be from an FX standpoint. So we cannot talk about it in terms of FX reported at year-end because we don't know which way the dollar is going to go. And therefore we're not trying to. The way to think about the impact of these currency movements, you saw it in Q4, right? Here, we have actual movements. The difference from a revenue growth standpoint was one percentage point, right. FX adjusted revenue growth was 10%, FX reported, GAAP reported was 9%. So the impact is material is one percentage point of revenue growth. In terms of EPS impact, it's a far more complicated stories because we have expenses spread out across the world. We have centers of excellence. So it's really a complicated one. I'm going to refer you, I think, it's in the K or in the Q where we have sensitivity. And it goes something like this. If you can check the numbers precisely, but a 10% increase in the dollar or 1% increase -- the 10% increase in the dollar translate into $136 million dollar negative impact on PTI. And so that's the kind of sensitivity. So it's not hugely impactful, but it is a little bit impactful still.

Thank you. Our next question comes from the line of Saul Martinez with HSBC. Please proceed with your question.

Hi. Good morning. Thanks for taking my question. Maybe you could double-click a little bit on the international businesses. You talked about -- I think you've said each of your top five markets you grew mid to high teens, the mid to high teen range. Can you just comment on what some of the drivers are -- what kind of momentum you're seeing in terms of merchant acceptance, how the sales changes you made a couple of years ago are impacting it. And I guess I'm just trying to get at the -- how you feel about the trajectory and the sustainability of that kind of growth.

Well, we feel really good about the trajectory and the sustainability. Merchant acceptance in international continues to grow. I mean -- we acquired millions of merchants and the comment that I made is we're at 80% LIF coverage in the key markets. And from a T&E perspective, we're over 80%. You saw that go up by eight points over the last three years. So merchant acceptance internationally continues to grow very, very rapidly for us. As far as overall growth, we invest quite a bit in card acquisition in international. And our opportunities in international for card acquisition are still really, really good. And a lot of that growth comes from new cards for us. So we think with less than 6% market share in the top five markets and in a -- in an SME environment, which is really nascent at this point. We think there's still big opportunities in SME and in consumer for us. And so our expectation is that double-digit billings will continue into the foreseeable future. And remember, pre-COVID that's what we saw. International was the fastest growing part of our business because we added merchant locations and we added more cards. During COVID, it was -- international, if you recall, was almost more than a two-year stoppage, but it's right back to where it was pre-COVID and we continue to feel that that's going to continue.

Thank you. Our next question comes from the line of Terry Ma with Barclays. Please proceed with your question.

Hey, thank you. Good morning. I just wanted to ask about net card fee growth. I think you guided to mid to high teens growth in '25 with some moderation. So maybe just unpack that a bit. You've historically had more of a runway to accelerate that kind of growth when you've done major refreshes. So I'm just curious why that would actually moderate this year?

I mean the first thing is that these growth rates have been very strong for a very long period of time. As a matter of fact, this quarter marks the 26th consecutive quarter where we've seen card fee growth in double-digit. And it's like when I say double-digit, I think the CAGR is like 13% over this period of time, right, something of that magnitude, so very strong growth. At the beginning of the year, we started the year at like 16% and we said we should expect to exit the year with an acceleration, which is exactly what happened, right? We were at 18% last quarter and 19% -- 18% in Q3, 19% in Q4. So very strong growth, which it's always a complicated. There's always a lot of moving factors here. So it's not easy to simplify it too much. But the big driver of that acceleration was actually the cycle of product refreshes and we can see it in our models. And therefore, as you think about 2025, that acceleration that we saw in Q3, Q4 is still going to play out in Q1 2025. And afterwards, it should trend a little bit more like what you saw at the beginning of 2024, which is this mid-teens growth rate. So still continuing on a very strong trajectory of card fee growth. And I just want to remind as well that on this 13 million cards that we acquired this year, 70% are joining the franchise on a fee paying product, right? So that supports that growth together with a very strong renewal rates that we see as well. So it's just -- it's been a very successful story for us, not only recently, but over the last five years and that success is going to keep on in 2025.

Thank you. Our final question will come from the line of Mihir Bhatia with Bank of America. Please proceed with your question.

Good morning and thank you for taking my question. Maybe I just wanted to take a little bit of a step back in a big picture question for you, just about competition from Fintechs and how that has been evolving? You talked a little bit about it on the commercial side earlier in response to Craig's question. But maybe just talk about it on the consumer side as well. Specifically, I was wondering, we've been seeing some pretty rich cashback offers from some of the newer entrants in the market, if you will. Is that starting to have any impact in drawing customers away from the traditional rewards card and just what are you seeing on competition there from the Fintech in the consumer side? Thank you.

No, I would say I'd go back to the answer I gave before. I think Rick Shane asked the question before about how we invest. I think our Card Member is a little bit different. And they're really not really focused on cash back. We have cash back products for those that like it. But our Card Members are more focused on the balance between rewards, experience and service. And so from a Fintech perspective on the consumer side, we really have not seen anything. Not that we don't look at it, not that we're not aware of it. But again it's about knowing your customer. And our customer is one that really does value that experience access and service as well as having rewards with it. So and that's not something that the Fintechs have been able to really replicate. Again, it is more of a -- more of a cash back product. On the SME side, it's technology integrated with card. And we're very aware of that. And as I said, we'll take the appropriate steps to address that. So on the consumer side, though, no, we have not seen any inroads at all. And if you look at it, our card acquisition, we don't unpack it, but our card acquisition from a consumer perspective was at record levels as well. So we had high, high consumer cards that we've acquired. So nothing to see there at this point, but again, we'll continue to watch it.

Steve, thank you. With that, we will bring the call to an end. Thank you again for joining today's call and for your continued interest in American Express. The IR team will be available for any follow-up questions. Operator, back to you.