Vera Bradley, Inc.

Vera Bradley, Inc.

VRA·NASDAQ

$3.31

+4.4%
Consumer CyclicalApparel - Footwear & Accessories

Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and verabradley.com, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana. As of January 29, 2022, it operated 70 full-line and 75 factory outlet stores. The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including www.puravidabracelets.com, www.puravidabracelets.eu, and www.puravidabracelets.ca. It also sells its Vera Bradley branded products to approximately 1,800 specialty retail locations, department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, as well as through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.

At a Glance

Live Snapshot
Market Cap$94.13M
EPS-1.7100
P/E Ratio-1.94
Earnings Date06/10/2026
-13.64%
Return on Invested Capital
-13%
3Y-39.0%
5Y-631.0%
10Y-313.0%
-36.34%
Return on Equity
5%
3Y+53.0%
5Y-1418.0%
10Y-622.0%
-20.44%
Return on Assets
1%
3Y+38.0%
5Y-1310.0%
10Y-486.0%
Vera Bradley, Inc.

Vera Bradley, Inc. Management Team

VRA · NASDAQ
MM

Mr. Mark C. Dely

Chief Administrative & Legal Officer and Corporate Secretary

Compensation

$500,082

Born 1976(Age 50)
male
MM

Mr. Michael Schwindle

Chief Financial Officer

Compensation

$609,235

Born 1968(Age 58)
male
MA

Ms. Alison Hiatt

Chief Marketing Officer

Compensation

$458,771

Born 1971(Age 55)
female
MB

Ms. Barbara Bradley Baekgaard

Co-Founder & Director

Born 1939(Age 87)
female
MJ

Ms. Jacqueline M. Ardrey

President, Chief Executive Officer & Director

Compensation

$960,004

Born 1970(Age 56)
female
MP

Ms. Pamela Sours

Senior Vice President of Operations

female
AH

Alissa Hines

Vice President of GMM Merchandising

Compensation

$404,243

vra

Vera Bradley, Inc. Insider Positioning

VRA · NASDAQ

During the last 12 months, insiders have purchased $3.00M and sold $2K worth of VRA shares, resulting in $3.00M of net buying activity.

3 Months

Bought

0

0.00

Sold

0

0.00

Net Activity

+0

+$0

3-6 Months

Bought

353.0K

693.24K

Sold

0

0.00

Net Activity

+693K

+$693K

6-9 Months

Bought

0

0.00

Sold

0

0.00

Net Activity

+0

+$0

9-12 Months

Bought

1.1M

2.30M

Sold

1.2K

2.49K

Net Activity

+2.3M

+$2.30M

Top Buyers

1
MA

Meslow Andrew

Director

553.1K shares3 transactions

$1.06M

2
DMC

Dely Mark C

Officer: Chief Administrative Officer

128.8K shares1 transactions

$300K

3
BBB2GRAT

Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust

Other: Member Of A 10% Owner Group

92.5K shares3 transactions

$204K

4
BJB

Byrne James Bradley

Other: Member Of A 10% Owner Group

92.5K shares3 transactions

$204K

5
HJB

Hall Joan B.

Other: Member Of A 10% Owner Group

92.5K shares3 transactions

$204K

Top Sellers

1
DMC

Dely Mark C

Officer: Chief Administrative Officer

1.2K shares1 transactions

$2K

Insider Activity Analysis

Net Insider Sentiment

Bullish

Strong bullish signal with $3.00M net buying. Insiders are aggressively accumulating shares, suggesting significant confidence in future prospects.

Buy/Sell Ratio

1202.38:1

Exceptional buy/sell ratio. Buying dramatically outweighs selling—one of the strongest possible insider signals.

Insider Participation

High Buying

5 insider buyers vs. 1 sellers. Broad-based buying across management team suggests widespread confidence.

Insider Activity Insight

Compelling insider conviction: The combination of strong buy/sell ratio and multiple buyers suggests insiders see attractive risk/reward. Consider this alongside fundamental analysis for confirmation.

SEC Filings

VRA - Filing history and reports

Filing TypeFiling DatePeriod EndingFiscal YearActions
DEF 14A

DEF 14A 2026

N/A

April 24, 2026
June 04, 2026
2026
DEF 14A

DEF 14A 2025

N/A

April 25, 2025
June 05, 2025
2025
DEF 14A

DEF 14A 2024

N/A

April 26, 2024
May 30, 2024
2024
DEF 14A

DEF 14A

N/A

April 21, 2023
April 21, 2023
 
DEF 14A

DEF 14A 2022

N/A

April 22, 2022
May 26, 2022
2022
DEF 14A

DEF 14A 2021

N/A

May 07, 2021
June 03, 2021
2021
DEF 14A

DEF 14A 2020

N/A

April 30, 2020
June 02, 2020
2020
DEF 14A

DEF 14A 2019

N/A

May 02, 2019
June 04, 2019
2019
DEF 14A

DEF 14A 2018

N/A

April 30, 2018
May 31, 2018
2018
DEF 14A

DEF 14A 2017

N/A

April 25, 2017
May 25, 2017
2017
Showing 1 to 10 of 16 filings