VITL - NASDAQ
Vital Farms, Inc.
$9.87
+0.71%Vital Farms, Inc., an ethical food company, provides pasture-raised products in the United States. It offers shell eggs, butter, hard-boiled eggs, ghee, liquid whole eggs, and egg bite products. Vital Farms, Inc. was founded in 2007 and is headquartered in Austin, Texas.
At a Glance
Live SnapshotVital Farms, Inc. Management Team
Mr. Thilo Wrede
Chief Financial Officer, Chief Accounting Officer & principal accounting officer
Compensation
$886,791
Ms. Kathryn McKeon
Chief Marketing Officer & GM of Butter
Compensation
$773,387
Ms. Reena Van Hoven
Chief People Officer
Mr. Peter Nicholas Pappas
Chief Sales Officer and President of Eggs
Compensation
$611,210
Mr. Joe Holland
Chief Supply Chain Officer
Mr. Randy Jennings
Controller
Mr. Matthew O'Hayer
Founder & Executive Chairman
Ms. Joanne Bal Esq.
General Counsel, Corporate Secretary & Head of Impact
Compensation
$824,156
Mr. Russell Diez-Canseco
President, Chief Executive Officer & Director
Compensation
$1,999,369
Ms. Stephanie Coon
Senior Vice President of Strategy
Compensation
$773,387
Vital Farms, Inc. Insider Positioning
During the last 12 months, insiders have purchased $613K and sold $3.74M worth of VITL shares, resulting in $3.13M of net selling activity.
3 Months
55.9K
514.24K
0
0.00
+514K
+$514K
3-6 Months
4.8K
98.33K
87.6K
2.37M
-2.3M
-$2.27M
6-9 Months
0
0.00
42.3K
1.37M
-1.4M
-$1.37M
9-12 Months
0
0.00
0
0.00
+0
+$0
Top Buyers
Cyr William B.
Director
$149K
Holland Joseph Michael
Officer: Chief Supply Chain Officer
$100K
Khoury Karl
Director
$92K
Flanagan Glenda J
Director
$51K
Ruiz Gisel
Director
$50K
Top Sellers
Ohayer Matthew
10 Percent Owner
$3.15M
Diez-Canseco Russell
Director, Officer: President And Ceo
$587K
Insider Activity Analysis
Net Insider Sentiment
Strong bearish signal with $3.13M net selling. Heavy insider selling may indicate concerns about valuation or near-term prospects.
Buy/Sell Ratio
Weak buy/sell ratio. Selling significantly exceeds buying—monitor for potential fundamental concerns.
Recent Trend (3 Months)
Very strong recent buying momentum. Recent insider purchases significantly outpace sales, suggesting near-term optimism.
Insider Participation
5 insider buyers vs. 2 sellers. Broad-based buying across management team suggests widespread confidence.
SEC Filings
VITL - Filing history and reports
| Filing Type | Filing Date | Period Ending | Fiscal Year | Actions |
|---|---|---|---|---|
DEF 14A DEF 14A 2026 N/A | April 27, 2026 | June 10, 2026 | 2026 | |
DEF 14A DEF 14A 2025 N/A | April 28, 2025 | June 11, 2025 | 2025 | |
DEF 14A DEF 14A 2024 N/A | April 29, 2024 | June 12, 2024 | 2024 | |
DEF 14A DEF 14A 2023 N/A | April 24, 2023 | June 07, 2023 | 2023 | |
DEF 14A DEF 14A 2022 N/A | April 25, 2022 | June 08, 2022 | 2022 | |
DEF 14A DEF 14A 2021 N/A | April 26, 2021 | June 09, 2021 | 2021 |
Research Paths
Snapshot
Start with context, operating signals, and key market metrics.
Value Model
Stress test fair value across bear, base, and bull assumptions.
Statements
Validate revenue quality, margins, and balance sheet durability.
Earnings Call
Read management commentary and compare it with reported outcomes.
Dividends
Check payout sustainability and long-term distribution behavior.
Analyst Expectations
Review consensus spread and where estimate risk is concentrated.