PRPL - NASDAQ
Purple Innovation, Inc.
$0.47
-8.0%Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
At a Glance
Live SnapshotPurple Innovation, Inc. Management Team
Mr. Robert T. DeMartini
Chief Executive Officer & Director
Compensation
$817,847
Mr. Todd E. Vogensen CPA
Chief Financial Officer & Treasurer
Compensation
$850,830
Mr. Jeffrey L. Hutchings
Chief Innovation Officer
Mr. Eric S. Haynor
Chief Operating Officer
Compensation
$628,014
Mr. John Jack Roddy IV
Chief People Officer & Chief Human Resources Officer
Compensation
$450,606
Mr. Jeffery Scott Kerby
Chief of Owned Retail Officer
Tanya Sestak
Senior Director of Legal Operations
Mr. George Turner Ulrich
Vice President of Accounting & Financial Reporting
Purple Innovation, Inc. Insider Positioning
During the last 12 months, insiders have purchased $29K worth of PRPL shares, with no selling activity reported.
3 Months
60.0K
29.44K
0
0.00
+29K
+$29K
3-6 Months
0
0.00
0
0.00
+0
+$0
6-9 Months
0
0.00
0
0.00
+0
+$0
9-12 Months
0
0.00
0
0.00
+0
+$0
Top Buyers
Lucian Robert Gerard
Officer: Chief Financial Officer
$29K
Top Sellers
No selling activity
Insider Activity Analysis
Net Insider Sentiment
Strong bullish signal with $29K net buying. Insiders are aggressively accumulating shares, suggesting significant confidence in future prospects.
Buy/Sell Ratio
Perfect buy/sell ratio. Only buying activity with zero selling—the most bullish possible insider signal.
Recent Trend (3 Months)
Very strong recent buying momentum. Recent insider purchases significantly outpace sales, suggesting near-term optimism.
Insider Participation
1 insider buyers vs. 0 sellers. Broad-based buying across management team suggests widespread confidence.
Insider Activity Insight
Unanimous insider buying: Zero selling combined with active buying is rare and typically very bullish. Insiders appear to see significant upside with limited downside risk.
SEC Filings
PRPL - Filing history and reports
| Filing Type | Filing Date | Period Ending | Fiscal Year | Actions |
|---|---|---|---|---|
DEF 14A DEF 14A 2026 N/A | April 22, 2026 | June 09, 2026 | 2026 | |
DEF 14A DEF 14A 2025 N/A | April 18, 2025 | June 10, 2025 | 2025 | |
DEF 14A DEF 14A 2024 N/A | August 26, 2024 | October 15, 2024 | 2024 | |
DEF 14A DEF 14A 2024 N/A | April 23, 2024 | June 11, 2024 | 2024 | |
DEF 14A DEF 14A 2023 N/A | May 23, 2023 | June 16, 2023 | 2023 | |
DEF 14A DEF 14A 2022 N/A | April 01, 2022 | May 17, 2022 | 2022 | |
DEF 14A DEF 14A 2021 N/A | April 01, 2021 | May 21, 2021 | 2021 | |
DEF 14A DEF 14A 2020 N/A | April 20, 2020 | May 15, 2020 | 2020 | |
DEF 14A DEF 14A 2019 N/A | April 22, 2019 | May 17, 2019 | 2019 | |
DEF 14A DEF 14A 2019 N/A | February 11, 2019 | February 25, 2019 | 2019 |
Research Paths
Snapshot
Start with context, operating signals, and key market metrics.
Value Model
Stress test fair value across bear, base, and bull assumptions.
Statements
Validate revenue quality, margins, and balance sheet durability.
Earnings Call
Read management commentary and compare it with reported outcomes.
Dividends
Check payout sustainability and long-term distribution behavior.
Analyst Expectations
Review consensus spread and where estimate risk is concentrated.