PRPL - NASDAQ

Purple Innovation, Inc.

Purple Innovation, Inc.

PRPLยทNASDAQ

$0.47

-8.0%
Consumer CyclicalFurnishings, Fixtures & Appliances

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

StatementsValue Model

At a Glance

Live Snapshot
Market Cap$51.07M
EPS-0.4800
P/E Ratio-0.98
Earnings Date05/12/2026
Purple Innovation, Inc.

Purple Innovation, Inc. Fair Value Envelope

PRPL ยท NASDAQ

Our analysis suggests that PRPL has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $0.4693, this represents a potential HIDDEN relative to our calculated worth for Purple Innovation, Inc..

HIDDEN
Intrinsic Value
Current Price: $0.4693

Owner Earnings Valuation Tool

Warren Buffett's Owner Earnings DCF analysis for intrinsic value calculation

Historical Financial Data

Base year metrics used for projections

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Projection Settings

Forecast period and terminal assumptions

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DCF Valuation Summary

Calculation flow from present value to intrinsic value per share

Present Value-$30.5M
+ Cash & Equivalents$24.3M
Firm Value-$6.2M
- Debt$204.3M
Equity Value-$210.5M
/ Shares Outstanding108,243,946B
DCF Value-$2
OVERVALUED BY 514%

Owner Earnings Projections

Operating Cash Flow - Maintenance CapEx = Owner Earnings

Metric
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
Operating Cash Flow
-$16.9M
-$8.5M
-$4.2M
-$2.1M
-$1.1M
-$528.6K
-$264.3K
-$132.1K
-$66.1K
-$33.0K
Maintenance CapEx
-$807.9K
-$404.0K
-$202.0K
-$101.0K
-$50.5K
-$25.2K
-$12.6K
-$6.3K
-$3.2K
-$1.6K
Owner Earnings
-$17.7M
-$8.9M
-$4.4M
-$2.2M
-$1.1M
-$553.8K
-$276.9K
-$138.5K
-$69.2K
-$34.6K
Discount Factor
0.926
0.857
0.794
0.735
0.681
0.630
0.583
0.540
0.500
0.463
Present Value
-$16.4M
-$7.6M
-$3.5M
-$1.6M
-$753.9K
-$349.0K
-$161.6K
-$74.8K
-$34.6K
-$16.0K
Terminal Value represents 0.0% of Enterprise Value
Negative Owner Earnings
This company generates negative free cash flow. Consider adjusting maintenance CapEx percentage or check the financial data.

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