approval early in Q2, and we will then ramp sales into year-end. Note, this is only the first phase of work with P&G. And there are more than twice the number of applications not listed here that are currently in earlier stages. We believe this puts us on track to get the full P&G allocation by year-end. We are extremely grateful for the collaboration and hard work from our largest partner and excited for what is about to come. We are very happy to succeed in qualifying fiber application and announcing a commercial order with Drake Extrusion. The fiber market is an extremely challenging application to enter with recycled material. As discussed before, recycled resins typically carry excessive ash and contaminants that make this a very difficult process. Our purification process was able to remove these contaminants and produce a resin that is greater than 99% pure, and our team worked with Drake to compound a resin that performed like a virgin material. Or in their words, better than the virgin resin. We ran industrial scale trials to successfully produce staple fiber and continuous filament yarns, which ultimately led to their first purchase order, which we announced in late January. Drake Extrusion is part of a larger global conglomerate, but the Virginia facility alone that qualifies the PureCycle Material currently purchases 60 to 70 million pounds of polypropylene per year. We're excited to continue to partner and look to scale our business with Drake into the future. And we continue to work on other product applications in their portfolio. For those of you who haven't seen it, we've provided a link at the bottom of this slide to our recent interview with the CEO of Drake, where we discussed our relationship and the use of our purified resin in their facility. Over the course of the quarter, we compounded 4 million pounds of material for fiber applications. The Drake purchase came out of that material, and since the announcement, other customers are also starting to pull on the inventory. We also recently announced our first commercial product line, Run It Back, with Churchill Container. Churchill is the leading manufacturer of all of your favorite local and national souvenir cups and containers. This new product line is made of purified resin and was able to meet strict product requirements around odor, color, and processability. We are incredibly excited to get this product onto the market, particularly in front of the upcoming baseball season. We estimate that most professional sports teams in the big four sports in North America use about 50 to 100 thousand pounds of resin in their souvenir containers each season. When you add to that, Churchill's presence in college sports, live events, movie theaters, conventions, and convenience stores, we believe that the commercial opportunity here is quite large, and they could be a significant customer for Ironton. Since the announcement, Churchill has already received the first commitment from a professional sports team, and more than ten other professional sports teams have already submitted inquiries to Churchill. They are a great partner, and we are thrilled to see this relationship grow. And while the customers are sensitive to managing the balance between overall cost and value creation, Churchill has seen no pushback from their customers on premium resin pricing. We currently are underway with 29 trials with potential customers, of which 16 are on an industrial scale, and this is just the tip of the iceberg. The total volume potential from these trials is based on one, the applications we are testing, and two, the customers' stated market intentions, and it is approximately 250 to 500 million pounds per year at steady state. We also have customer interest in 42 trials that should begin soon, and these applications could unlock north of 1 billion pounds of demand. The progress that has been made on this front gives us a tremendous amount of confidence that we can sell out Ironton in the near future. Success in these trials should accelerate the need for global expansion as our ability to supply our customers' stated needs will be constrained. Let's go through a few of these segments. Rigid packaging is the largest market for polypropylene in North America at roughly 3.8 billion pounds per year. By unlocking access to this large premium part of the market, we can go a long way to successfully ramping our commercial operation at attractive unit margins. We are currently engaged in seven pilot application trials and five industrial trials. This includes large CPGs and one of the largest converters in the country. And successful conversion here can unlock over 200 million pounds of demand. The flexible packaging market or film represents a significant opportunity for us. Many CPG companies have a strong appetite for recycled content but face limited access to high-quality recycled solutions. Last quarter, we discussed the path development here, and we have remained on track with those estimates. We've developed a 30% PCT content compound that we feel good about for various flexible applications and are currently engaged in two pilot trials, with additional trials set to begin soon. This is a massive, largely undersupplied market with very high demand, and pending the results of these early trials, we are well-positioned to capitalize on it. The nonwoven and other fiber markets represent approximately 1.9 billion pounds in North America and roughly 6.8 billion pounds globally. And of that, only 0.3% is made up of recycled content in 2024. We are incredibly excited about our recent success at Drake, and this announcement has accelerated commercial interest across other interested parties, both in parallel to Drake and downstream. This has shortened the approval process for others, and we are engaged in seven industrial trials, which should be completed in the coming months. This has also created the opportunity to direct sell to end-market brands that you can find in your local big box stores. The automotive market is another important market for PureCycle to target future sales. The industry's trend in light-weighting to improve fuel economy has created the need for increasing plastic content in cars. Currently, there is approximately 100 pounds of polypropylene per car, and we believe it will continue to grow. Additionally, as proposed regulation in Europe and Japan aims to have 25% recycled content per vehicle in 2030, while the final form of the legislation is still to be determined, we see increased urgency to find reliable, high-quality recycled solutions from automotive manufacturers, particularly those in Europe and Japan, and those with global platforms. Europe is expected to produce over 16 million vehicles in 2025, growing to over 18 million in 2030. It's with that context that we are incredibly excited by our successful production of a compound with Washington Penn to create a bumper fascia for one of the largest global automotive manufacturers. This is a major step forward for our use of recycled content in the automotive industry. As you know, automotive quality standards are among the highest in the world. Using post-consumer recycled or PCR as a feedstock for parts is incredibly challenging for traditionally like programs.