Okay, Peter. Well, first of all, think the thing in North America is the consumer. The consumer confidence is near historic low. They're worried about overall affordability. They are fed up with the price increases. They don't feel good about their personal economic outlook. They doubt about job security. So what we are seeing is that the average shopping basket of the consumer in The US, whether you're in the higher or in the lower, social economic classes, has not increased for the last two, three years. Within that basket, they have spent more money on the basics milk, meat, bread, and so on, and as a consequence, snacking is being affected. And you can see that in all of the snacking categories. You talked about the k-shaped economy. There's clearly a group of consumers, more wealthy consumers, that do spend differently in the sense that you can see that things like premium and better for you are growing within the snacking markets, also some on the go. But the bulk of the consumers, they are really into value seeking. So what they do is they look for lower unit prices. They look for deals. If they have a bit more money, they will look for bulk packs or multipacks. And they also shift channels in from food and mass into value, club, and online. As you said, the biscuit category is showing a soft volume. It was the last three months, it's down 4% in volume. Through 3% for the year, 2025. So overall, we don't necessarily see an immediate change as it relates to where the consumer is. As a consequence, we need to adapt to these circumstances. So what do we do? We are going to invest more to drive awareness. We see the same as in chocolate in Europe, and it Penetration of our brands is not decreasing, or sometimes just a little bit. It's largely the frequency and the quantity bought that is being affected. So we're going to invest in improving that frequency and the quantity bought. We're going to use PPA to address some of the affordability. We are expanding in some of these channels that I was mentioning. We are under-indexed, so we are pushing harder, and we are increasing our market share. And we have offerings that are doing well. I'm thinking about the perfect bar, which is a protein offer. Or a dates of premium biscuit or a you premium in chocolate. Or builders bar in the cliff range, which is also protein. They are all doing well, growing double digits. So we're going to push harder on those brands. And then lastly, I would say, we are activating a supply chain program, which is meant to run over the next three, four years. It's largely to modernize our operations, but it will improve our efficiency and our costs. It'll give us more network flexibility. So overall, I would say we are entering a year in North America. We are stronger in the sense that we will do more investments that we've understood better what works here, what doesn't work, and that we have quite an extensive plan on things we want to do. As it relates to pricing itself, we started off 2025 and we're quite aggressive on promotions and on deals, working on price. I have to say, it didn't give us a return on our investment. So in 2025, we changed our strategy. We did a lot less promotion and pricing. As a consequence, our price realization went up. And I would say, overall, our P&L improved in North America. But we lost some market share because our volume performance wasn't the same. But overall, I would say that probably was better for us. So the way forward for us is better activations, interest the consumer more, make sure that they feel compelled to buy snacks, our snacks on every shopping trip, but we don't necessarily think that we need to decrease our prices to the magnitude that I heard from another company.