Yes, well it is both, the business is driven and our ultimately final number driven by three components, which would be same store growth, our new agent growth, which would be a cohort group, all agents that are less than 12 months old that don't have previous history, they're lapping. And then the churn, which is usually a small number, which is the agents that you lose going out of business close for whatever reason. There's a huge opportunity for us still in the Western states. We've been chipping away at that, but we need and could benefit from, so for instance, in certain states out west we might have one retailer for every 2,500 or 3,000 or even 4,000 foreign born potential customers, where when we look at our best, most well-penetrated states where we have the biggest market shares and perform the best in the east, we might have an agent, one retail agent for under a 1,000 potential customers. So we have this huge opportunity to add hundreds of retailers. One of the things that if I would, go back in time, which unfortunately we don't, we none of us can do that, is we would've not only did a few things differently. Maybe even on the digital side, not sure that it would be as much there as it would be at retail. We should have invested, we didn't grow our retail sales force. We were driving towards better and we've more than tripled our EBITDA since we've been public in just a matter of seven years. But we should have and could have invested more in retail because we still have an underpenetrated western set of states. We're doing better and we have done better and we continue to be a higher level of market penetration agents per perform bonds over the years. We are going to benefit by adding a lot more. So we put a lot more people concentrated in states that need more agent retailers, which will then drive more transactions, but particularly the right retailers in the right spots, in the right geographies and the right zip codes. That's not to say just Texas and California by the way, states like Arizona, states like Colorado, states like Nevada, these are all still well underrepresented related to our market penetration of retailers and then ultimately business versus where we've had a really strong market share in the Southeast, for instance. So that will be the focus of that. I think we'll continue to also add agent retailers. There still are spots and opportunities in the East, but it's also there, there will be an opportunity for us to maximize our performance in retailers in more penetrated areas where we have a retailer, but we might not drive the yeoman share of the transactions in that individual retailer. As you know, we're usually in competition in an individual retailer with two or three other competitors. And in some cases, we could be the lead and be most of the wires. In other cases, we could be a second or third. In the East where we have a lot of retailers, one of the things we're working through along with activating new retailers is to find those opportunities where we are the second or third choice and modify our offering to the retailer in a way that makes sense economically to drive greater transaction volume and we think there's a lot of opportunity to be mined, particularly in the East related to that.