Hour Loop, Inc.

Hour Loop, Inc.

HOUR·NASDAQ

$1.85

-5.6%
Consumer CyclicalSpecialty Retail

Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, amazon.com, and walmart.com. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.

At a Glance

Live Snapshot
Market Cap$65.10M
EPS0.0485
P/E Ratio38.14
Earnings Date08/07/2026

Intrinsic Alpha Methodology

Thesis Lenses

Signal · Driver · Risk

Signal

High confidence

Valuation multiple is elevated (P/E 38.1).

Valuation inputs: P/E 38.1, earnings yield +2.6%, momentum -5.6%.

If multiples stay elevated while momentum fades, downside repricing risk rises.

Driver

High confidence

Return profile is strong (ROE +24.4%, ROIC +22.4%).

Profitability stack: net margin +1.2%, ROE +24.4%, ROIC +22.4%.

Quality deterioration often appears in margins before it shows up in headline EPS.

Risk

High confidence

Downside profile is elevated and scenario stress-testing is essential.

Risk factors: liabilities/assets +70.6%, momentum -5.6%, net margin +1.2%.

Higher leverage with weak momentum and thin margins can amplify drawdown severity.

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Hour Loop, Inc. Market vs Earnings Trajectory

HOUR · NASDAQ

Loading price and EPS data...

Hour Loop, Inc.

Hour Loop, Inc. Fair Value Envelope

HOUR · NASDAQ

Our analysis suggests that HOUR has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $1.85, this represents a potential HIDDEN relative to our calculated worth for Hour Loop, Inc..

Intrinsic Value
Current Price: $1.85
3Y-215.0%
5Y-56.0%
10Y-454.0%
3Y+48.0%
5Y+268.0%
10Y+436.0%
3Y-215.0%
5Y-55.0%
10Y-502.0%
3Y-120.0%
5Y-41.0%
10Y-537.0%
3Y-118.0%
5Y-43.0%
10Y-522.0%
3Y-7.0%
5Y+142.0%
10Y+404.0%
Hour Loop, Inc.

Hour Loop, Inc. Profit Bridge

HOUR · NASDAQ
Revenue142.44M
Cost of Goods Sold (67.81M)
Gross Profit74.63M
Operating Expenses (72.17M)
Operating Income2.46M
Interest Expense (184.27K)
Other Income/Expense-63.34K
Pretax Income2.40M
Income Tax (692.74K)
Net Income1.70M
Net Income
1.70M

Profitability Analysis

Gross Margin

52.4%

Exceptional pricing power and cost management. The company retains over half of revenue after direct costs.

Operating Margin

1.7%

Minimal operating profit suggests high operating costs or pricing challenges. Scalability is concerning.

Net Profit Margin

1.2%

Minimal profitability after all expenses. Limited financial flexibility for reinvestment or shareholder returns.

Effective Tax Rate

28.9%

Higher tax burden may reflect limited tax optimization or operations in high-tax jurisdictions.

Profitability Insight

Margin squeeze alert: Healthy gross margins but weak operating margins suggest excessive operating expenses. Cost optimization could unlock significant value.

52.40%
Gross Profit Margin
1%
3Y+3.0%
5Y-9.0%
10Y+12.0%
1.73%
Operating Profit Margin
227%
3Y-186.0%
5Y-83.0%
10Y-217.0%
1.20%
Net Profit Margin
152%
3Y-178.0%
5Y-88.0%
10Y-175.0%
24.38%
Return on Equity
91%
3Y-213.0%
5Y-73.0%
10Y-120.0%
7.16%
Return on Assets
117%
3Y-225.0%
5Y-82.0%
10Y-180.0%
22.36%
Return on Invested Capital
163%
3Y-288.0%
5Y-75.0%
10Y-158.0%
HOUR

Hour Loop, Inc. Cash Conversion Engine

HOUR · NASDAQ
Net Income0.00
Depreciation & Amortization0.00
Stock-Based Compensation0.00
Change in Working Capital-698.24K
Others3.28M
Capital Expenditures-78.11K
Free Cash Flow2.19M

Cash Flow Quality Analysis

CapEx Intensity

3.5%

Asset-light business model. Low capital requirements leave more cash available for shareholders and growth investments.

FCF Growth Trend

+688.4%

Strong FCF growth demonstrates improving cash generation and business momentum. Positive signal for sustainability.

Working Capital Impact

-$698.24K

Moderate working capital outflow. Typical for growing businesses, but ensure it's supporting revenue growth, not inefficiency.

Cash Flow Quality Insight

Working capital strain: Significant cash tied up in operations. Monitor receivables collection, inventory turns, and payment terms to optimize cash conversion cycle.

hour

Hour Loop, Inc. Funding & Solvency Profile

HOUR · NASDAQ
Cash & Cash Equivalents992.89K
Net Receivables865.14K
Inventory21.09M
Other Current Assets815.04K
Total Current Assets24 M
Property, Plant & Equipment233.09K
Goodwill & Intangible Assets0.00
Long-Term Investments0.00
Other Non-Current Assets0.00
Total Non-Current Assets233 K
Total Assets
24.39M

Financial Health Analysis

Current Ratio

1.44x

Acceptable liquidity, but monitor closely. Current assets just barely cover current liabilities.

Debt-to-Equity Ratio

2.12x

High financial leverage. Heavy reliance on debt may indicate increased financial risk and potential solvency concerns.

Working Capital

7 M

Strong working capital position provides significant operational flexibility and financial cushion.

Asset Composition

97% Current

Asset-light business model with high liquidity. Majority of assets are easily convertible to cash.

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Hour Loop, Inc. Street Expectations Map

HOUR · NASDAQ

No Target Data

No analyst price targets available for hour.

hour

Hour Loop, Inc. Insider Positioning

HOUR · NASDAQ

During the last 12 months, there has been no insider trading activity reported for HOUR.

3 Months

Bought

0

0.00

Sold

0

0.00

Net Activity

+0

+$0

3-6 Months

Bought

0

0.00

Sold

0

0.00

Net Activity

+0

+$0

6-9 Months

Bought

0

0.00

Sold

0

0.00

Net Activity

+0

+$0

9-12 Months

Bought

0

0.00

Sold

0

0.00

Net Activity

+0

+$0

Top Buyers

No buying activity

Top Sellers

No selling activity

Insider Activity Analysis

Net Insider Sentiment

Neutral

No insider trading activity reported. This could indicate blackout periods, lack of conviction, or regulatory restrictions.

Insider Participation

No Activity

No insider trading activity reported from any insiders in the past year.

0.00%
Dividend Yield
3Y-
5Y-
10Y-100.0%
 

hour Dividend History

HOUR
10Y CAGR +0%
Latest $0
Annual $0
Stable dividend payments
Last Period: +0%