HNST - NASDAQ
The Honest Company, Inc.
$3.38
-2.1%The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.
At a Glance
Live SnapshotThe Honest Company, Inc. Management Team
Ms. Carla Vernon
Chief Executive Officer & Director
Compensation
$1,618,760
Ms. Kate Barton
Chief Growth Officer
Compensation
$492,289
Mr. Steve Winchell
Chief Innovation Officer
Ms. Dorria L. Ball
Chief People Officer
Compensation
$700,378
Mr. David Loretta
Executive Vice President & Chief Financial Officer
Compensation
$1,066,481
Ms. Jessica Marie Warren
Founder & Director
Compensation
$1,094,875
Mr. Brendan Sheehey
General Counsel & Corporate Secretary
Mr. Jonathan Mayle
Senior Vice President of Customer Sales
Mr. Thomas J. Sternweis
Senior Vice President of Strategy & Enterprise Development
Ms. Brenna Israel Mast
Vice President of Corporate Communications
The Honest Company, Inc. Insider Positioning
During the last 12 months, insiders have sold $2.93M worth of HNST shares, with no buying activity reported.
3 Months
0
0.00
198.3K
617.20K
-617K
-$617K
3-6 Months
0
0.00
430.8K
1.23M
-1.2M
-$1.23M
6-9 Months
0
0.00
168.5K
437.62K
-438K
-$438K
9-12 Months
0
0.00
177.6K
649.70K
-650K
-$650K
Top Buyers
No buying activity
Top Sellers
Vernon Carla
Director, Officer: Chief Executive Officer
$1.73M
Winchell Stephen
Officer: Chief Innovation Officer
$378K
Barton Katherine
Officer: Chief Growth Officer
$237K
Sheehey Brendan
Officer: General Counsel
$170K
Von Kunssberg Etienne
Officer: Svp, Supply Chain
$104K
Insider Activity Analysis
Net Insider Sentiment
Strong bearish signal with $2.93M net selling. Heavy insider selling may indicate concerns about valuation or near-term prospects.
Buy/Sell Ratio
Very poor ratio. Heavy selling with minimal buying suggests insiders may be concerned about valuation or outlook.
Recent Trend (3 Months)
Heavy recent selling activity. Recent insider sales notably exceed purchases—may warrant investigation into company developments.
Insider Participation
5 insider sellers vs. 0 buyers. Widespread selling across multiple insiders may signal concerns.
Insider Activity Insight
Multiple red flags: Heavy selling, numerous sellers, and continued recent selling create a concerning pattern. Investigate fundamental drivers and consider whether company guidance or industry conditions have deteriorated.
SEC Filings
HNST - Filing history and reports
| Filing Type | Filing Date | Period Ending | Fiscal Year | Actions |
|---|---|---|---|---|
DEF 14A DEF 14A 2025 N/A | April 09, 2026 | December 31, 2025 | 2025 | |
DEF 14A DEF 14A 2024 N/A | April 17, 2025 | December 31, 2024 | 2024 | |
DEF 14A DEF 14A 2023 N/A | April 10, 2024 | December 31, 2023 | 2023 | |
DEF 14A DEF 14A 2022 N/A | April 13, 2023 | December 31, 2022 | 2022 | |
DEF 14A DEF 14A 2021 N/A | April 14, 2022 | December 31, 2021 | 2021 |
Research Paths
Snapshot
Start with context, operating signals, and key market metrics.
Value Model
Stress test fair value across bear, base, and bull assumptions.
Statements
Validate revenue quality, margins, and balance sheet durability.
Earnings Call
Read management commentary and compare it with reported outcomes.
Dividends
Check payout sustainability and long-term distribution behavior.
Analyst Expectations
Review consensus spread and where estimate risk is concentrated.