GoPro, Inc.

GoPro, Inc.

GPRO·NASDAQ

$1.04

-3.7%
TechnologyConsumer Electronics

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the United States and internationally. The company offers cloud connected HERO10 Black, HERO9 Black, and HERO8 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro, a subscription service that includes full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription provides access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik app, a mobile app that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gears. In addition, the company provides mobile and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

At a Glance

Live Snapshot
Market Cap$178.68M
EPS-0.5900
P/E Ratio-1.77
Earnings Date08/10/2026
-33.01%
Return on Invested Capital
-29%
3Y-920.0%
5Y+365.0%
10Y-61.0%
-122.13%
Return on Equity
-57%
3Y-2689.0%
5Y+295.0%
10Y+30.0%
-21.84%
Return on Assets
-73%
3Y-915.0%
5Y+152.0%
10Y-52.0%
GoPro, Inc.

GoPro, Inc. Management Team

GPRO · NASDAQ
MC

Mr. Charles Lafrades

Chief Accounting Officer

Born 1969(Age 57)
male
MB

Mr. Brian T. McGee C.M.A.

Executive Vice President, Chief Financial Officer & Chief Operating Officer

Compensation

$836,610

Born 1960(Age 66)
male
MN

Mr. Nicholas D. Woodman

Founder, Chief Executive Officer & Chairman

Compensation

$850,176

Born 1975(Age 51)
male
ME

Ms. Eve T. Saltman J.D.

Senior Vice President of Corporate/Business Development, Chief Legal & Compliance Officer and Secretary

Compensation

$542,648

Born 1965(Age 61)
female
MV

Mr. Vincent Nakayama

Senior Vice President of Engineering

Born 1960(Age 66)
male
MD

Mr. Dean Jahnke

Senior Vice President of Global Sales & Channel Marketing

Compensation

$593,354

Born 1974(Age 52)
male
MT

Mr. Tim Betry

Senior Vice President of People & Places

male
MP

Mr. Pablo Lema

Senior Vice President of Product Management

male
MC

Mr. Christopher Clark

Vice President of Corporate Communications

male
MR

Mr. Rick Loughery

Vice President of Global Marketing & Communications

male
gpro

GoPro, Inc. Insider Positioning

GPRO · NASDAQ

During the last 12 months, insiders have sold $558K worth of GPRO shares, with no buying activity reported.

3 Months

Bought

0

0.00

Sold

147.5K

145.84K

Net Activity

-146K

-$146K

3-6 Months

Bought

0

0.00

Sold

64.9K

51.44K

Net Activity

-51K

-$51K

6-9 Months

Bought

0

0.00

Sold

80.6K

146.75K

Net Activity

-147K

-$147K

9-12 Months

Bought

0

0.00

Sold

170.4K

214.00K

Net Activity

-214K

-$214K

Top Buyers

No buying activity

Top Sellers

1
MB

Mcgee Brian

Officer: President And Coo

346.3K shares5 transactions

$370K

2
BWG

Brumder William George

10 Percent Owner

50.0K shares1 transactions

$100K

3
SJC

Stephen Jason Christopher

Officer: Svp, General Counsel

51.6K shares4 transactions

$67K

4
WN

Woodman Nicholas

Director, 10 Percent Owner, Officer: Ceo, Chairman Of The Board

9.2K shares1 transactions

$12K

5
LC

Lafrades Charles

Officer: Chief Accounting Officer

5.5K shares1 transactions

$7K

Insider Activity Analysis

Net Insider Sentiment

Bearish

Strong bearish signal with $558K net selling. Heavy insider selling may indicate concerns about valuation or near-term prospects.

Buy/Sell Ratio

0.00:1

Very poor ratio. Heavy selling with minimal buying suggests insiders may be concerned about valuation or outlook.

Recent Trend (3 Months)

$146K

Heavy recent selling activity. Recent insider sales notably exceed purchases—may warrant investigation into company developments.

Insider Participation

High Selling

5 insider sellers vs. 0 buyers. Widespread selling across multiple insiders may signal concerns.

Insider Activity Insight

Multiple red flags: Heavy selling, numerous sellers, and continued recent selling create a concerning pattern. Investigate fundamental drivers and consider whether company guidance or industry conditions have deteriorated.

SEC Filings

GPRO - Filing history and reports

Filing TypeFiling DatePeriod EndingFiscal YearActions
DEF 14A

DEF 14A 2025

N/A

April 21, 2026
December 31, 2025
2025
DEF 14A

DEF 14A 2024

N/A

April 22, 2025
December 31, 2024
2024
DEF 14A

DEF 14A 2023

N/A

April 23, 2024
December 31, 2023
2023
DEF 14A

DEF 14A

N/A

April 26, 2023
April 26, 2023
 
DEF 14A

DEF 14A 2021

N/A

April 19, 2022
December 31, 2021
2021
DEF 14A

DEF 14A 2020

N/A

April 20, 2021
December 31, 2020
2020
DEF 14A

DEF 14A 2019

N/A

April 21, 2020
December 31, 2019
2019
DEF 14A

DEF 14A 2018

N/A

April 24, 2019
December 31, 2018
2018
DEF 14A

DEF 14A 2017

N/A

April 25, 2018
December 31, 2017
2017
DEF 14A

DEF 14A 2016

N/A

April 26, 2017
December 31, 2016
2016
Showing 1 to 10 of 12 filings